Delivering composable, AI-ready digital products for Australian organizations

Inlight is Australia’s first independent System Integrator member of the MACH Alliance. It is a digital product agency that designs and builds websites, apps, customer portals and AI-enabled digital experiences, delivering measurable business outcomes through strategy, development and continuous evolution.

Its philosophy is rooted in composable thinking. Inlight views composability as a way to build agility and resilience into the foundation of any system. Adopting MACH principles shapes how the team works, building scalable, customer-centric solutions that evolve alongside clients’ businesses. The company supports organizations in moving from rigid, monolithic platforms toward modular, cloud-native ecosystems that are easier to integrate, maintain and extend.

Inlight treats digital assets as products rather than projects. This approach enables faster release cycles, continuous improvement based on real user feedback, and the flexibility to integrate emerging capabilities such as AI without rebuilding the entire technology stack. In a landscape where AI is transforming what is possible, a composable foundation allows organizations to adopt new capabilities incrementally rather than undertaking large-scale, multi-year transformations.

As an active member of the MACH community, Inlight collaborates with certified vendors including Braze, Vercel, Contentful and Algolia to design and build composable products using best-of-breed technologies. It provides vendor-neutral advice, helping Australian organizations navigate the composable landscape and select the right components for their specific needs.

The company is also committed to MACH education within the Australian market. It founded COMPOSE, Australia’s first event series dedicated to composable architecture and MACH technologies, bringing digital leaders together to share real-world examples of composable and AI-ready digital ecosystems.

Recent work includes:

• Cancer Council Victoria (Quit.org.au)
  Created a unified digital ecosystem delivering evidence-based, personalised cessation experiences that support Australians through every step of their quitting journey.
• Ingenia Holiday Parks
  Built a modern composable stack with a custom booking experience, achieving a 24% uplift in conversion rate within four months.
• Powershop
  Rebuilt the digital platform for this leading Australian energy retailer on a composable architecture, improving performance and conversion rates while laying the foundation for future innovation.

Looking ahead, Inlight is expanding its MACH-aligned services by deepening its strategy offering, strengthening AI and martech capabilities, and continuing to contribute to the Australian composable community through COMPOSE and other educational initiatives.

For more information, contact hello@inlight.com.au.