<h3>Innovating the next generation of digital experiences.</h3>Contentstack is the Content Experience Platform (CXP) category leader. With technology built on a heritage of agile, headless content management systems (CMS), Contentstack focuses relentlessly on making the creation of the next generation of content experiences, faster and easier.In an age where digital experiences span not only websites and mobile technology, but also wearables, augmented reality, social platforms, omnichannel retail, and more, the ability to create experiences quickly, whilst they are relevant; and consistently, so brands present themselves as a single entity, regardless of how the customer chooses to interact, is now business-critical.The mission is to make Contentstack indispensable for organizations to tell their stories and connect with the people they care about through inspiring, modern experiences.This has resonated incredibly well within the market: in 2022, Contentstack more than doubled the number of Fortune 1000 companies that have adopted the platform.Contentstack is known particularly for its close-knit staff, brought together under the ‘One Team, One Dream’ culture. This culture focuses on providing employees with an opportunity to do the best work of their lives, built upon a passionate care for the customers and communities served by Contentstack.This global tribe now spans the US, India, Europe and beyond, united by a common, determined attitude to question the status quo and lead the industry with wave after wave of innovation.It is this disruptive mindset that led to Contentstack becoming a founding member of the MACH Alliance. Contentstack is a passionate advocate of composable strategies to drive competitive advantage.The Contentstack programme has developed partnerships with a range of technology providers including commerce platforms, system integrators, creative digital agencies and a host of other companies dedicated to unleashing the power of headless technologies.Innovation has played a key role in driving the success of the programme. Contentstack has recently launched the first ever, no-code Automation Hub and the Contentstack Marketplace to accelerate composable, digital experience innovation.These follow projects that have seen Contentstack become the first multi-cloud CMS on the market; the creation of an augmented reality proof of concepts in just four weeks; and Care Without Compromise - the industry’s first ever cross-vendor support scheme.The next wave of disruption from Contentstack will focus on accelerating co-innovation between IT and business teams, removing the barriers to creating the best possible digital experiences. Contentstack will keep challenging the status quo, enabling enterprises to accelerate not just their processes, but also provide a much more effective and collaborative environment for their people.For further details on MACH at Contentstack, please <a href="mailto:todd.rathje@contentstack.com" target="_self">contact the team.</a>

Neha Sampat

<h3>Let your products tell their story with Akeneo’s best-of-breed technology and extensive partner network</h3>Akeneo Product Cloud helps you manage, enrich, and innovate product record. With seamless data management, efficient AI supplier onboarding, and a comprehensive app store tailored to support business and buyers’ needs.The market for technologies that fuel product experiences - including product information management (PIM) - is expanding rapidly, with reports citing annual growth rates of more than 25%. This is driven by brands and retailers in B2C and B2B alike, as they seek to unlock growth through product experiences as either an entrance to a new market, or an expansion to existing sales and marketing channels.Akeneo aims to help these businesses by offering a platform that empowers them to capitalize on new channels and market opportunities with a complete, composable SaaS-based solution for managing, orchestrating, activating, and optimizing the entire product record. This drives compelling, consistent product experiences across all owned and unowned channels and routes-to-market.Combined with Akeneo App Store, Akeneo Product Cloud empowers businesses to deliver world-class product experiences that unlock growth by driving improved customer experiences, increased sales, reduced time-to-market, accelerated expansion, and increased team productivity.Akeneo’s strategy has been to develop an extensive, standardized ecosystem based on an open, highly scalable SaaS platform that integrates with a wide range of composable commerce technologies. This has already seen the inclusion of a range of more than 130 connectors, add-ons, and integrations via the Akeneo App Store.These values mirror those of the MACH Alliance, and Akeneo is a strong advocate for the power of open and integrated technology that helps organizations unlock revenue. Openness and collaboration lie at the heart of Akeneo’s technology, to help brands dismantle silos that can hamper best practices for product experiences.Innovation at Akeneo has focused on centralizing, enriching, orchestrating, and activating the entire product record, and enabling the measurement of product data quality. This demands an open API architecture that integrates seamlessly with existing legacy systems and future technology investments.This has been seen in the ‘Tailored Exports’ functionality, which allows users to take their internal product catalog structure and syndicate the data by mapping to an external recipient’s requirements that don’t have any automation endpoints - such as a new marketplace or small retail chain - without having to recreate the information, saving substantial time spent on manipulating files while still delivering omnichannel product experiences.Looking to the future, the Akeneo Product Cloud is being developed as the composable solution that removes silos to managing, orchestrating, and optimizing the entire product record, accelerates the activation of product information across all owned and unowned channels, and dramatically improves product information quality and accuracy through analytics and insights.Akeneo remains fixed on enabling the growth of its customers through the next wave of product experiences.For further detail on MACH at Akeneo, please contact <a href="mailto: marketing@akeneo.com" target="_blank">the team.</a>

 Fred de Gombert

MACH Alliance partnerships

akeneo.com

akeneo.jpg

Akeneo*

<h3>Designing human experience with MACH technologies: AKQA</h3>The emotional aspect of successful commerce is often overlooked. Amidst talk of content management, carts, checkout and fulfilment technologies, it is easy to forget that a decision to purchase is propelled by specific emotional triggers. This may be as simple as trusting a given supplier based on previous on-time deliveries, or as complex as a consumer identifying with specific aspects of a particular brand as they mature together.Addressing this mixture of technology, commerce and experience, AKQA is a design and innovation company with 35 studios across 24 countries. Using an interdisciplinary approach across service, experience and product design, AKQA aims to conceive and realise cohesive, responsive, accessible experiences.This spans not only technology but also creative material that builds emotional resonance, inspire, entertain and act as a catalyst for behaviour to change. This is then commercially orientated, where AKQA drives growth for customers by optimising channels, and creating new revenue streams through direct-to-consumer relationships. As this formula builds growth, AKQA ensures that the architecture can be maintained and improved to deliver personalised experiences at scale.Like many integrators, the MACH journey for AKQA is founded on a long-established history. For AKQA, MACH began with headless implementations over a decade ago, as the most viable way to create bespoke and qualitative user experiences.Embracing a composable architecture enabled AKQA to accelerate brand website and e-commerce builds by 50% while fully integrating commerce, content and digital services as they were needed.As certified partners to other Alliance members, the partnership between AKQA and the likes of Netlify and Contentful is crucial to the success of a wide array of clients.The collaborative spirit of the Alliance is seen in the AKQA methodology of answering client needs with a team of carefully selected MACH partners, chosen to deliver the best results.This collaboration has led to technological innovations within AKQA including an advanced, fully automated design system flow that exports Figma designs directly into front end website storybooks, as well as the mobile software development kits to expand this capability to iOS and Android. Elsewhere, AKQA has developed custom fields in headless content management systems, to integrate customer segmentation and content, creating personalized experiences.Looking to the future, AKQA will continue to accelerate the development of composable architecture, to deliver faster, more cost-effective, and immersive brand experiences that mix commerce, content, services and CRM as the agency expands across North America, EMEA and APAC. Design will remain at the core of these offerings as AKQA is set to explore automated performance and accessibility testing.For further details on MACH at AKQA, please <a href="mailto: machalliance@akqa.com" target="_self">contact the team.</a>

Ajaz Ahmed

akqa.com

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AKQA

<h3>MACH-based, blazing-fast AI search at massive scale: Algolia</h3>
 Algolia is the world’s only end-to-end AI search and discovery platform. Our engineers invented a breakthrough use of AI to create exponentially better search &amp; discovery. Our proprietary NeuralSearch technology combines vector-based natural language processing &amp; keyword matching in a single API.Algolia empowers both builders and business users with a better way to build unique, engaging end user experiences at Internet scale to predict what customers want, giving them better search experience which drives user satisfaction and revenue.Using artificial intelligence (AI), Algolia’s Search and Recommend APIs simplify the ability to understand users’ intent to personalize experiences and offers — even from "first visit” and “first search”. This enables customers to discover goods, offers, and content so quickly, that they don’t go anywhere else.Search and recommendations are more than simply a set of results. It’s the instant gratification that a customer gets from being understood, as the product that they seek is surfaced in milliseconds, generating the maximum yield from any interaction.Algolia powers 1.7 trillion searches a year and indexed 30+ billion records – putting this in context, that’s bigger than Bing, Yahoo, Baidu, Yandex, and DuckDuckGo combined.As the first Search &amp; Discovery platform to join the MACH Alliance in June 2020, Algolia is fully aligned with the mission to "Future proof enterprise technology and propel current and future digital experiences." With more than 17,000 customers, Algolia has worked with many MACH members to bring the best composable experiences to life including 2022 MACH Award recipients Harry Rosen, selfologi, and Embonor.There have never been more ways to interact with an application through multiple digital touch points – the web, mobile, connected devices, and more.At Algolia, we are laser-focused on providing the best search experience that is fast, scalable, personalized and easy to implement for developers but also easy to use for business teams.For further details on MACH at Algolia, please&nbsp;<a href="http://partners@algolia.com/">email the team</a>.

Bernadette Nixon

MACH Alliance partnership's

Algolia Website

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Algolia

<h3>Partnerships that push the possible</h3>Apply Digital is an agency that realizes the exceptional potential of MACH-based businesses to offer a collaborative, open approach to integrating cutting-edge technologies, free from the limitations of legacy providers. Through experimentation and innovation spanning artificial intelligence and machine learning (AI/ML), computer vision, augmented and extended realities (AR/XR), blockchain, and more, Apply Digital helps their clients push the impact of composable technologies in creating digital solutions.From leveraging headless content capabilities to create atomic design systems to building MACH-based commerce solutions that reduce vendor lock-in, Apply Digital orchestrates touch points across physical and digital spaces into a cohesive experience.Apply Digital joined the MACH Alliance in May 2022, following several years of deploying MACH-based technologies and advocating composable principles.This Certification has amplified the agency’s credibility, and several Apply Digital leaders are active representatives on panels and councils in the Alliance.The digital agency is known for successful collaboration with several MACH Alliance members. At the MACH One conference, Apply Digital’s client Kraft Heinz showcased its transformational journey to a composable DXP that includes many technologies of MACH Alliance members. This first-of-its-kind digital build involves more than ten composable technologies — content management, commerce, loyalty, search, marketing automation, personalization, and analytics, to name a few. In July 2022, Apply Digital acquired MACH practitioner Reign, a Chile-based digital services company and a recipient of the MACH Alliance Award 2022 for the Best B2B project. Apply Digital’s acquisition of E2X, a UK-based commerce strategy and development agency and a fellow MACH Alliance member in October 2022, positions them as one of the world’s largest MACH-focused digital solutions companies across the areas of commerce and digital experiences.Apply Digital’s tried-and-tested experiences with diverse technology partners have unlocked various successful solutions. As a strategic digital partner to biotech leader Moderna, they architected a scalable, future-proof ecosystem that includes the technologies of at least five members of the MACH Alliance. Apply Digital teams have developed several features for Moderna, including a tool that guides healthcare professionals to help reduce wasted vials and call center wait times. A long-running partnership between Contentful and Apply Digital helped launch a visually striking and highly secure website for Shaw Mobile, the first new wireless carrier business to hit the Canadian market. Within three months following its launch, Shaw Communications gained 60,000 new customers, and overall revenue grew by 14.7 percent.As Apply Digital continues to build and strengthen partnerships with MACH Alliance members, their solutions push the boundaries of what MACH-based collaboration can deliver to support each client’s unique needs.For further details on MACH at Apply Digital, please<a href="mailto: danielle.salley@applydigital.com" target="_self"> contact the team.</a>

Gautam Lohia

applydigital.com

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Apply Digital*

<h3>MACH-based commerce engines to power growth</h3>The relatively brief history of e-commerce has been characterised by phenomenal growth as seen in the expected CAGR of 14.7% from 2020 to 2027. This demands that the brands, retailers and enterprises looking to capitalize on that growth must look for technologies that can accommodate not only the scenarios of today but also the success of tomorrow.BigCommerce is a composable open SaaS commerce platform designed to span this scalability gap. Developed to create robust, scalable, secure and differentiated modern omnichannel experiences, BigCommerce spans both B2C, B2B, and Hybrid merchants focused on optimizing their business for growth.As an API-first solution, BigCommerce builds the commerce layer and frees developers to choose their preferred front end. At the time of writing, BigCommerce offers the most headless integrations of any commerce platform and has a global network of over 2,000 partners.With a cloud-native, API-first technological heritage and such a powerful base of collaboration partners spanning SIs, CDNs, CMSs and composable DXPs, it was inevitable that BigCommerce would join the MACH Alliance shortly after it launched. To date, BigCommerce has collaborated extensively with partners such as EPAM, E2X and Valtech.This collaboration has been driven by recent innovations. BigCommerce Multi-StoreFront (MSF) enables businesses to move into new regions, customer segments or launch unique brands through different storefronts, yet remain managed from one single backend. Elsewhere, based on the recognition of the importance of third-party channels, BigCommerce acquired Feedonomics in July 2021.Today’s merchants know they need to meet their customers where they shop and spend their time online, but they often struggle to determine the best combination of channels for their business or the best solutions they should utilize to drive the best return on ad spend and conversion on each channel.BigCommerce Feedonomics is platform-agnostic. Merchants can grow their GMV by using Feedonomics to connect to hundreds of global advertising, marketplace, social and search channels, optimizing their products to drive return on ad spend.Elsewhere, BigCommerce recently introduced Commerce-as-a-Service (CaaS). Amongst other case studies, this has enabled the 2,000 wine brands in the WineDirect ecosystem to build a world-class online presence, extending their market reach, and engaging with and selling to consumers online.BigCommerce has also released new APIs to enable Multi-Location Inventory use cases, with a special emphasis on enabling ‘Buy Online Pick Up in Store’ (BOPIS) capabilities and allowing large enterprise merchants to execute complex inventory scenarios.For further detail on MACH at BigCommerce, please <a href="mailto: meghan.stabler@bigcommerce.com" target="_blank">contact the team</a>.

Travis Hess

bigcommerce.com

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BigCommerce*

<h3>Innovating in data management with future-proof PIM</h3>Whilst the growth in ecommerce and online shopping has been meteoric, the concurrent rise of omnichannel retail has shown that consumers still look for the immediacy and connection of in-store shopping. Those brands able to take the best of both worlds and offer a unique, compelling experience to customers, define retail success.The superior in-store experience is built around the fact that consumers have access to all aspects of the product they are looking for, whilst they have it in their hands, and can speak to product experts face-to-face, adding human connection into the buying experience. Bluestone Product Information Management (PIM) is designed to help businesses create an online product experience that is as engaging as such a visit to a store.This begins with the ability to create a 360-degree product view with the right images, descriptions, accurate data, related accessories, ratings, and reviews. This immersive experience is replicated across multiple channels, translated into new markets, or delivered to new affiliates and partners.Built on a MACH-based architecture, Bluestone PIM is designed for companies seeking this level of freedom and flexibility in managing their product data and building a future-proof composable commerce tech stack.This is enabled by an API-first microservice architecture that addresses the headaches caused by traditional PIM solutions. An API-first approach enables centralization and management of product content, including digital asset management, extensive product data syndication, and synchronization and automation capabilities. This ensures brand consistency across channels, error-free product information, and makes it easier to execute an omnichannel strategy.Founded on a desire to create the most flexible and powerful PIM software available, to enable innovative companies execute their digital commerce strategy without compromise, Bluestone is now used in over 70 countries on five continents, with customers including Intersport, Three, Optimera and Starboard.Bluestone joined the MACH Alliance as the first MACH-certified PIM provider in May 2021, based on a shared, innovation-centric approach to digital commerce technology.As an advocate for open and best-of-breed technology ecosystems, Bluestone has partnered with several other MACH-certified vendors to enable smooth integration.This collaboration has been recognized by industry analysts and Bluestone continues to become a certified partner to other companies in the MACH community.Focusing on its own innovation, Bluestone is currently exploring the most effective ways to eliminate time-consuming administration and maintenance operations, as well as options to enable customers to deploy their own microservices into the Bluestone PIM user interface.For further detail on MACH at Bluestone PIM, please <a href="mailto: borgar@bluestonepim.com" target="_blank">contact the team.</a>

Einar Augedal

bluestonepim.com

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Bluestone PIM

<h3>Visual media at MACH-speed</h3>Consumers today demand visually rich experiences. It is no longer enough for a brand to have a compelling story. That story must be told in a compelling way. In an age of ubiquitous, high-speed networks, mobile devices with high resolution screens and on-demand services such as Netflix or Disney+, a compelling narrative means lots of imagery, video and interactive options. And of course, these experiences must be performant, regardless of the digital channel that the consumer is using.As the explosive demand for visually-rich online experiences has shown, the volume of media required to meet this market hunger is humanly impossible to manage. An intelligently automated, media-centric solution is the only viable option. This is the basis of The Cloudinary Media Experience Cloud: an end-to-end rich media management and delivery SaaS platform for delivering highly engaging visual experiences at scale.The platform currently has more than 60 billion assets under management, across thousands of customers, and more than a million users. With Cloudinary Programmable Media, developers can automate image- and video-processing tasks and oversee media at scale with robust APIs, modern SDKs, and content-aware AI capabilities. Cloudinary’s Digital Asset Management (DAM) uses intelligent automation to supercharge the creation of asset variations, eliminating tedious and time-consuming work.Recognizing that it has been API-first, SaaS, headless and microservices based from inception, Cloudinary joined the MACH Alliance in August 2021. Since then, Cloudinary has collaborated with MACH members through joint events and content. As a sign of the Cloudinary commitment to MACH, the company has also appointed senior members throughout various business functions, to focus on making these Alliance partnerships successful.Throughout all these collaborations, Cloudinary is committed to pioneering this new product category to provide its customers with everything they need to manage rich media assets across the entire lifecycle. Cloudinary is innovating continuously to support emerging formats and new media types, eliminating the need to develop or maintain expertise across product and engineering teams. As an active Alliance member, Cloudinary remains committed to ensuring brands have everything they need to build modern tech stacks and deliver engaging experiences across all digital channels with high quality, high performant, rich media.For further information on MACH at Cloudinary, please <a href="mailto:mach@cloudinary.com" target="_self">contact the team.</a>

Itai Lahan

cloudinary.com

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Cloudinary*

<h3>Moving MACH into the B2B realm</h3>Business-to-business (B2B) digital maturity continues to evolve to provide modern e-commerce experiences. Over 80% of B2B buyers prefer to order or pay through digital channels. Consequently, sales are more complex, fulfilment increasingly sophisticated, and the risk to a brand of not managing both exceptionally well, is critical. The rewards for establishing dominance are substantial - Forrester estimates that US B2B e-commerce alone will reach $3 trillion by 2027 and account for almost a quarter of total US B2B sales.commercetools is a digital commerce software provider that empowers organisations to embrace innovation and thrive by providing flexible APIs that enable an agile, customizable commerce infrastructure at scale. Spanning B2B, DTC and B2C spaces, commercetools’ portfolio enables companies of all sizes, industries, and business models to challenge the status quo of their industry and differentiate themselves.As a founding member of the MACH Alliance, commercetools actively promotes and advocates for the headless approach. commercetools has been a part of many projects with other Alliance members and is currently working on robust relationships with Amazon Web Services (AWS) and Netlify to leverage their services across all regions.commercetools continues to lead the industry and push the technical and architectural innovation capabilities of MACH forward.This pre-packaged solution enables brands and retailers to leverage headless architecture without the complexity of a major re-platforming.In Q3 of 2022, commercetools added complex business model processing functionality to its market-leading composable commerce product. This automates time-intensive processes such as quotes and promotional pricing, enabling businesses to focus on maximising customer experience, improving service and increasing revenue.Additionally, commercetools is doubling down on the distinct features that support manufacturers, distributors, and wholesalers by addressing hybrid scenarios where businesses operate across multiple business models.Available as a portfolio, these products make it easy for mid-market and high-growth companies across sectors to take advantage of a MACH-based solution with enterprise-level sophistication.For further details on MACH at commercetools, please <a href="mailto:comms@commercetools.com" target="_blank">contact the team.</a>

Dirk Hoerig

commercetools.com

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commercetools

<h3>Holistic product discovery. Proven e-commerce results.</h3>Product discovery begins and defines the entire shopping journey. It is the meeting point between customer needs and merchant expertise, an intersection that has been historically underexplored for e-commerce businesses. Despite the fact that discovery is a fundamental pillar of the online experience, businesses have overlooked and underestimated its critical role in e-commerce.Constructor equips online retailers with tools, technologies, and insights to help customers not only find the right products but also initiate the right, personalized product discovery experience that drives critical e-commerce KPIs.Constructor levels the playing field by enabling enterprise e-commerce retailers to generate more revenue, improve customer service and compete against the giants of e-commerce.The holistic Constructor product discovery platform personalizes and optimizes the online shopping experience across product search, browse/category pages, product recommendations, landing pages, quizzes, attribute enrichment, merchant intelligence, and an AI Shopping Assistant. Using machine learning, anonymized clickstream data, and natural language processing, Constructor refines and curates shopping experiences for individual customers in real-time.As a platform built on headless technology, Constructor is a founding member of the MACH Alliance. The company is passionate about ensuring MACH-based technologies are certified because Constructor realizes the impact that composable technology and commerce can have. The company is so confident that MACH-compliant technology can prove its ROI that it encourages retailers to validate their technology against legacy systems in the Constructor Proof Schedule, a live, risk-free value assessment to prove that MACH choices drive revenue.As the first — and only — vendor to build a headless product discovery platform from the ground up using AI, Constructor has a relentless, exclusive focus. For the associated elements of a digital transformation, Constructor encourages customers to use the right best-of-breed software for them, integrated via APIs.Reflecting this focus on the product discovery process, Constructor has developed innovative technology to provide hyper-personalized, best-of-breed customer experiences equipped for today’s data privacy landscape.For further details on MACH at Constructor, please <a href="https://info.constructor.com/ecommerce-search-discovery-demo?utm_medium=partners&utm_source=partner_marketing&utm_campaign=Program_MACH_Alliance_Marketplace" target="_blank">contact the team.</a>

 Eli Finkelshteyn

constructor.com

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Constructor

<h3>MACH-based technology to elevate the human experience</h3>Based on its deep expertise in data, creative development, technology and strategy disciplines, Deloitte Digital is a recognised leader in commerce services. This leadership has been based on helping clients build customer journeys that create new growth. With a global footprint that includes 48 studios throughout 34 countries and more than 14,000 practitioners, Deloitte Digital focuses on the use of technology to elevate the human experience.A keen commercial rationale is behind this thinking. Modern customers expect to be treated less like customers and more like real people. Whether they are customers, citizens, patients, or employees, people expect to be connected in the moments that matter, with relevant solutions for their real-life wants and needs. Deloitte Digital has become a trusted partner for the strategy and tactics throughout the customer engagement and technical implementation of such projects.As a MACH Alliance member, Deloitte Digital is focused on building this transformation of solutions around headless, cloud-native, and API-first architectures. Whilst Deloitte Digital joined the MACH Alliance in 2022, it has been practicing composable principles in client projects for many years.Deloitte’s decision to join the MACH Alliance was driven by a desire to build opportunities alongside like-minded partners and identify new innovative MACH solution opportunities for clients in the future.This has been expressed notably in projects with commercetools, such as the delivery of e-commerce capabilities to the retailer, John Lewis. Also, a result of its MACH ambitions, Deloitte Digital has developed a new center of excellence dedicated to custom composable solutionsThis center of excellence focuses on applying MACH principles to deliver a scalable and future-proof solutions.Elsewhere, other focused innovation has included an accelerator for the commercetools platform that uses pre-built modules to deliver critical B2B commerce features on top of the ‘out of the box’ modules. These partnerships and innovations set the tone for Deloitte Digital’s constant development of new assets and solutions.This will include continued development of new accelerators and pre-built solutions to accompany other MACH vendor offerings across different markets.

Mark Lush

deloittedigital.com

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Deloitte Digital

<h3>Delivering pioneering experiences with MACH technologies</h3>It is a uncomfortable truth for many businesses, but a reliance on traditional, single-vendor technology platforms for system architectures, can put digitally mature, or even just digitally ambitious organisations at risk. They become trapped within a set of limited capabilities that can restrict their ability to grow, scale, and stay on top of technological trends. In short, these organisations risk getting stuck in the past.To satisfy both the users of today and tomorrow, organisations need to consistently deliver a best-in-class experience. As a global digital agency, pioneering technology and marketing to help brands stay ahead, DEPT® applies a boutique mindset to create integrated end-to-end digital experiences of this calibre every day.As early adopters of the headless approach to system architectures, DEPT® has relied on MACH to provide future-ready architecture solutions that support flexibility, stability, and a faster time-to-market.The agency believes that MACH is the key to delivering differentiated digital customer experiences. They leverage the capability of these technologies to solve the complexities that legacy systems struggle with. As a result, modularity, the reuse of data, and decoupling the customer experience layer from backend systems, have become a hallmark of DEPT®’s architecture implementations.A longstanding history of building headless solutions in the cloud, using microservices and APIs, drew DEPT® to join the MACH Alliance, as well as found partnerships with leading technology providers.DEPT® has also invested heavily in building it’s own MACH accelerator: DASH®. Pre-integrated with MACH products such as Contentful, Contentstack, Sanity.io, Kontent.ai, commercetools and Algolia, DASH® provides the building blocks for headless marketing and modern e-commerce sites. By providing a bulletproof foundation, DASH® also enables DEPT® to deliver projects faster than a traditional approach to development.Recent research has shown that demand for more modular, composable architecture is expected to grow <a href="https://www.mordorintelligence.com/industry-reports/composable-infrastructure-market" target="_blank">21.3% by 2026.</a> As proud technology and marketing pioneers, DEPT® sees its mission as ambitious but necessary. Now, as a member of the MACH Alliance, it looks forward to developing a powerful position that accelerates change by helping more organisations deliver future-ready experiences to their audiences.

Dimi Albers 

deptagency.com

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DEPT

Rocky Thurston

DMINC.com

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<h3>Customer experience for markets of one</h3>Dynamic Yield, a Mastercard company with a decade of experience in the personalization space, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized.With Dynamic Yield, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty.Redefining personalization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable platform.With it, companies can build their own mix of powerful personalization capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency.Dynamic Yield firmly believes that today’s customer experience design ideas are restricted by the limitations of traditional technology. Legacy platforms and tech stacks were not designed to make connections between providers to encourage easy personalization across solutions or business types.Redefining personalization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable platform.With it, companies can build their own mix of powerful personalization capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency.Dynamic Yield firmly believes that today’s customer experience design ideas are restricted by the limitations of traditional technology. Legacy platforms and tech stacks were not designed to make connections between providers to encourage easy personalization across solutions or business types.Enter Experience OS: a framework where apps are organized in a core dashboard that is open, modular, and fully customizable.This unified approach allows teams to build their own mix of capabilities and consistently activate their data to easily personalize consumer touchpoints. With the flexibility to plug in a combination of tools, companies can use the adaptable, technology-agnostic platform to meet their evolving needs.Grounded entirely in MACH principles, with substantial product investment aimed at the opportunities afforded by composable commerce, Dynamic Yield has publicly stated its intention to be the leading MACH solution in the Experience Optimization space. This has already led to collaboration with other MACH Alliance members, including a partnership that now serves one of the largest supermarket chains in the UK.By focusing on granular aspects of CX, Dynamic Yield has made substantial improvements to specific interactions through a breadth of Experience OS applications. This includes Dynamic Yield’s Experience Email application, which enables brands to deliver affinity-based, one-to-one personalized emails at scale, regardless of email service provider (ESP).Dynamic Yield has also embraced deep learning and built a self-training system that adapts digital experiences to individuals by extrapolating buying intent from customer data and predicting products they may be interested in.With one eye on an ever-changing future, Dynamic Yield’s Experience OS is set to focus on the possibilities for hyper-personalization afforded by new Artificial Intelligence (AI) technologies, integrated digitalization as more businesses seek to move beyond web and stitch together more channels, and the growing demand for industry-specific personalization to support the needs of different verticals.For further details on MACH at Dynamic Yield, please <a href="mailto:emma.furlong@dynamicyield.com" target="_blank">contact the team.</a>

Ori Bauer

dynamicyield.com

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Dynamic Yield

<h3>Engineering Digital &amp; Physical Experiences Using MACH Principles</h3>Faced with the inherent complexity of modern architectures, choosing the right partner is just as important as finding the correct technologies. This is made even more challenging as many brands must look beyond digital, into the physical space, to create data-driven, customer-centric omnichannel experiences, combining hardware, software and experiential prototyping.Building upon nearly three decades of software engineering heritage, EPAM is a global digital transformation services provider that combines both digital and physical product development alongside engineering services.Its dedicated e-commerce practice boasts more than 1,450 specialists that provide a range of services spanning consulting, customer and employee experience, user interface (UI) development, change management, technology portfolio assessment, composable ecosystems, legacy migration, commerce and headless capabilities and more.EPAM directs these services in accordance with two core objectives. Firstly, EPAM seeks to become the world’s leading digital transformation services company and partner for adaptive businesses.Secondly, it aims to redefine the digital experience sector to prepare for huge incoming shifts in media, front-end and back-end platforms, and technologies designed with humans at the center. This has inevitably led EPAM to become a business leader in the composable and MACH-based space.As a founding member of the MACH Alliance, EPAM is particularly active within the community. EPAM has a dedicated MACH competency with designers and engineers trained and certified in one or more MACH platforms.This investment is driven by a goal of bringing together like-minded companies and experts with a similar technology vision to drive next-generation digital experiences, which meet and exceed the growing expectations of modern users.EPAM engages in multiple projects with other MACH Alliance members, as well as joint marketing campaigns, thought leadership, in-person events, MACHathons and conferences.A recent example of these collaborations saw EPAM work alongside Contentstack, Algolia and commercetools to implement new eCommerce capabilities at the global bakery ingredient manufacturer, Dawn Foods.EPAM continues to invest heavily in MACH-related innovation. Enginiety, an EPAM company, recently developed IPA.C (Integration Platform Accelerator for Commerce), which complements modern, headless architecture by providing a unique progressive web app (PWA) customer experience, and the ability to connect to any backend. Innovations such as these lay the groundwork for EPAM to continue engineering a MACH-based future across diverse markets.For further information on MACH at EPAM, please <a href="mailto:wfbmach@epam.com" target="_blank">contact the team.</a>

Arkadiy Dobkin 

epam.com

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EPAM

<h3>Next generation order management with MACH</h3>In an omnichannel age where customers can make a purchase via any platform, it remains a universal truth that a business cannot sell what it does not have.Accurate information on stock is essential if a business wants to reduce stock-outs, cancelled or unfulfilled orders, and disappointed customers. This is even more critical as those retailers, brands and wholesalers enter periods of growth and seek to maximize margins or move into new channels, markets and regions.Fluent Commerce seeks to address this issue by offering a flexible, distributed order management system that enables adaptive workflows that let businesses optimize complex fulfilment processes, managing modes such as in-store pick, pack and pickup.Reflecting the profound impact that MACH strategies have had on the omnichannel world, Fluent Commerce joined the MACH Alliance shortly after it was formed.The MACH philosophy has been a core part of the Fluent Commerce value proposition since it was founded in 2013, and the order management specialist has collaborated with many members of the Alliance.This has seen the development of connectors and accelerators, as well as MACH education sessions and solution delivery for joint projects such as Aldo Group, Arterra Wines, Emma Sleep, Etos, Francesca’s, JD Sports, and Ted Baker.The innovation that has driven these partnerships includes the recent launch of Fluent’s Order Management Experience (OMX) framework. This is a low-code configuration-based, UX and Workflow framework that accelerates client and partner innovation.This was followed by the release of Fluent Store - built on OMX. Fluent Store is a new webapp designed to manage store fulfilment operations, which can be extended with new UX components and processes in hours and days, not weeks.These innovations and partnerships reflect the changing role of retailers and brands. As brands capitalise on the opportunities of selling direct and retailers seek to extract more value from their distribution networks, they are both looking for improved efficiencies that can better serve customers.This will necessitate partnerships, especially within the supply chain – making it even more important to track inventory accurately. Fluent Big Inventory – another system built with MACH in mind – is set to address the difficulties in tracking inventory through separate, siloed systems, and indeed across different partners.For further detail on MACH at Fluent Commerce, please <a href="mailto:info@fluentcommerce.com" target="_blank">contact the team.</a>

Graham Jackson

 fluentcommerce.com

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Fluent Commerce

<h3>Engineering at scale to deliver MACH-based digital transformation</h3>As a global digital engineering company, Grid Dynamics leverages a high-performance, innovative culture to partner and build end-to-end solutions with the biggest brands in the world. Throughout a range of vertical industries, Grid Dynamics leverages fifteen years of experience across thousands of digital transformation projects to address issues of business flexibility, speed-to-market, and scale.Grid Dynamics taps its strong engineering pedigree to attract, grow and retain the best global talent. It seeks to hire the top 10 percent of engineers from the best local universities and train them in its ‘Grid University’ to orientate that talent towards a specific technology specialization as early as possible.Their focused, skillful and dedicated workforce is organized into product-oriented delivery teams to help clients solve complex business and technology problems. This structure helps accelerate digital transformation journeys for customers and amplify their results.Grid Dynamics has a rich history of designing and implementing applications with the core principles promoted by the MACH Alliance. A cloud-native company since inception, Grid Dynamics built some of the first-generation cloud, API-first, headless applications for the biggest digital natives, such as eBay and Paypal.Since then, it has expanded to the burgeoning space of digital retail, transforming monolithic architectures of brick-and-mortar department stores and brands to modern MACH commerce platforms, driving differentiated, personalized customer shopping experiences.Over the years, Grid Dynamics has forged strong partnerships with API-first cloud-native technology providers, integrating its capabilities into solutions and moving towards a composable commerce vision.Following the success of the digital commerce MACH revolution, Grid Dynamics helps other industries to realize the benefits of cloud-first thinking.A recent client, selfologi, is an example of a MACH Alliance collaboration between Grid Dynamics, commercetools, Amplience, and Algolia that produced an innovative, transactional B2C and B2B content and e-commerce marketplace—recognized as the Best Health / Pharma Project by the MACH Alliance, and as the Most Innovative Digital Healthcare Solution of The Year by Dubai-based magazine, Entrepreneur ME.Grid Dynamics has also followed MACH principles to deliver a range of AI / ML projects, spanning price, promotion, supply chain optimization, search, natural language processing, and computer vision.Looking to the future, Grid Dynamics’ R&amp;D Labs will continue to develop and publish blueprints, accelerators, and starter kits in partnership with hyperscalers and MACH Alliance members to reduce complexity, cost, and time-to-market for modern cloud-first solutions.

Leonard Livschitz

griddynamics.com

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Grid Dynamics

<h3>A passion for the complex and community</h3>Lab Digital is a Dutch agency specialising in composable commerce. With a heritage of developing platforms to serve multiple brands, markets and languages, the agency has employed MACH principles and technology since 2015.Lab Digital’s services cover technology strategy, design and the delivery of composable commerce platforms. It has a noted reputation for understanding customers' business goals and translating those objectives into digital products for end-users that drive revenue and stand the test of time.Built on a DNA that fuses an engineering culture with a passionately customer-centric approach, UX and design are hallmarks of Lab Digital’s work. By thinking strategically about technology and user experience, Lab Digital has become a central component of the digital transformation of a wide range of clients, characterised by long-term relationships. Lab Digital also has a proven history in contributing to business technology movements. It has been prominent in the evolution of composable commerce, having been a keen contributor to many pivotal debates and a strong advocate of sharing its proprietary code repositories with the community. Despite being one of the most recent additions to the MACH Alliance, Lab Digital has already built partnerships with many other Alliance vendors and SIs. As part of the Alliance, Lab Digital steers discussions on the intersection of MACH and open-source, pushing for further democratisation of these transformative technologies. Previous partnership work has yielded innovations such as Terraform providers for commercetools, Amplience and Contentstack.Lab Digital has also developed its own MACH innovations. In an attempt to solve the lack of a standardised methodology and technical architecture to build MACH platforms, Lab Digital introduced its open-source deployment framework MACH Composer, which offers a suite of tools, principles and boilerplate modules.The suite is technology-agnostic and supports single and multi-tenant MACH platforms out-of-the-box. MACH Composer is being used by agencies, SIs and customers and has proven to significantly reduce time spent on platform orchestration.Looking to the future, Lab Digital is set to leverage its technical expertise and intense innovation on the MACH developer experience. Building on a history of open-source products, Lab Digital plans to develop tools to collaborate effectively across projects and teams and make these available to the public.For further detail on MACH at Lab Digital, please <a href="mailto:m.tielemans@labdigital.nl" target="_self">contact the team.</a>

Michiel Tielemans

www.labdigital.nl

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Lab Digital

<h3>From Jamstack to MACH</h3>The collaboration at the heart of MACH-based business demands connection. The ability to integrate an array of MACH components and then run them as highly performant, scalable sites and apps is the basis of the business value that MACH delivers. This - in turn - demands a platform on which such a diverse mix of components can co-exist.Netlify is a developer platform that brings together the modern web frameworks, serverless functions and edge computing of MACH, onto one platform. The goal is to deliver unmatched developer experiences by uniting this ecosystem of technologies, services and APIs into one workflow. This single process unlocks team productivity, while saving time and money.Netlify has an extensive history in developing such integration-based platforms. Netlify originated Jamstack, a web architecture complementary to MACH, based on the best practices for connecting composable components and running and serving them on the web.As an orchestration and workflow layer to unify headless CMSs and commerce engines with frontend frameworks, additional APIs and services, Netlify became an inaugural ‘Enabler’ member of the MACH Alliance in December 2021. Netlify now works extensively with Alliance members and has more than 3 million developers and businesses on the platform, adding more than 100,000 every month.An example of the innovation to serve this community is the recently launched Netlify Graph: a modern approach for building with APIs that creates a faster, unified experience.Based on the popular open source GraphQL standard, Netlify Graph enables developers to integrate APIs and services such as GitHub, npm, Salesforce and Stripe into web applications with a single click.Elsewhere, Netlify Edge Functions brings standards-based edge computing into the development workflow. Developers can use Edge Functions to run dynamic content (or an entire application) from the network edge, without compromising performance.Looking to the future, Netlify is set to continue its rapid growth by focusing on expanding both product functionality, and the huge ecosystem of partnerships and integrations.For further details on MACH at Netlify, please<a href="mailto:http://ecosystem@netlify.com/" target="_blank"> email the team.</a>

Matt Biilmann

netlify.com

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Netlify

<h3>Holistic product discovery. Proven e-commerce results.</h3>Amidst the hyperbole of intense media interest and high-profile case studies, it is easy to overlook that MACH success is always due to a realistic, grounded approach. Successful migrations from a monolithic architecture, and effective implementations of modern technology first time around, both demand a facts-based strategy that can cut through marketing hype and remain focused on business objectives.Based on more than 20 years of technology implementation experience, Novicell has made this pragmatism a cornerstone of its delivery to an extensive client portfolio of mid-size and enterprise scale business. This has included e-commerce solutions, website development, headless projects, UX and brand design solutions, mobile applications and bespoke software. This has been delivered by a team of more than 400 ecommerce specialists, strategists, software developers, and designers throughout Denmark, the Netherlands, Spain, Norway, Sweden, and UK.The strategy has been refined into a streamlined, phased process of removing old, legacy systems and gradually replacing them with platforms built on best-of-breed that are easy to modify and to develop as business needs evolve.This approach has been particularly successful in addressing the increased demand from businesses looking to move on from large, legacy monolithic IT landscapes, to accelerate digital transformation and focus on new product or process innovation.Novicell has redefined its client advisory approach to enable working with platform selection and digital strategy simultaneously. This combination of senior strategy consultants with IT architects has led to a keen focus on MACH-based ecosystems.Consequently, Novicell was the first Danish-owned consultancy to join the MACH Alliance. Having become a member in June 2022, Novicell realised that it has been advocating a best-of-breed approach in the market for quite some time, under the strategic pillar of recognizing IT architecture as a path to competitive advantage.As members of the Alliance, Novicell continues to specify the digital tools that solve the task best for a given client’s needs from a range of other member offerings, integrated via APIs, to develop a high-performance future-proof platform.Applying this collaboration to projects that migrate Novicell customers from the classic monoliths to a flexible, digital infrastructure, has yielded substantial results for clients including Flügger Group, a Nordic-based enterprise specialising in high-quality decorative painting, wallpaper and tools and Designers Company, a global company within design objects.For further details on MACH at Novicell, please <a href="mailto:hello@novicell.com" target="_blank">contact the team.</a>

Per Kichner

novicell.com

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Novicell

<h3>Accelerating MACH-based growth</h3>Founded in 1994, Object Edge is an award-winning consultancy with deep expertise in digital transformation, experience design, software implementation, and data engineering. Since its founding, Object Edge has built a portfolio of enterprise B2B, B2C, and D2C clients in numerous verticals, including retail, manufacturing, distribution, healthcare, and finance.Seeing a huge opportunity in accelerating online growth, Object Edge works with clients to design, implement, and optimize the experiences that drive digital revenue, including eCommerce, CPQ, and subscription. Object Edge strategists, designers, and technologists collaborate with business engineers to create digital experiences for customers, partners, and associates.Object Edge provides comprehensive services to complex businesses looking to drive their revenue engine, including strategic advisory and roadmapping through to design, build, and deployment, and support. Working with both the business and technology teams, Object Edge accelerates digital transformation in complex organizations.In 2021, Object Edge joined the MACH Alliance in 2021, reflecting its commitment to innovation, collaboration with best-in-breed partners, and architecting client-centric solutions that are composable, flexible, and scalable.Recently, Object Edge participated in the 2022 MACHathon, with “Hold my Code” - a flash sale proof of concept designed to help businesses quickly launch and scale for high-volume sales cycles.Bringing this rich heritage and deep MACH understanding, Object Edge creates exceptional digital experiences that deliver measurable revenue growth.For further detail on MACH at Object Edge, please <a href="mailto:oeinfo@objectedge.com" target="_blank">contact the team.</a>

Rohit Garewal

objectedge.com

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Object Edge

<h3>Connecting all the data in the composable stack</h3>The ability to integrate new, MACH-based technologies is often taken for granted. But many businesses are presented with the complex challenge of unifying the data within a myriad of technologies such as legacy ERP or product information systems that were not built with a MACH approach.This data needs to be discovered, connected and made available in real-time to feed into the new generation of modern customer experience (CX) apps. As companies try to deploy to a composable strategy, they must overcome this challenge, whilst avoiding expensive ‘rip and replace’ programs.Occtoo is a cloud-native, Experience Data Platform used by digital teams to connect data and content in composable and hybrid stacks. Occtoo brings legacy technology into a MACH age, by simplifying and integrating enterprise data from back-end systems such as CRM or ERP. This is combined it with behavioural and contextual data, and made available anywhere, in real-time, for any front-end to consume.Since joining the MACH Alliance in November 2019, Occtoo’s belief in driving the interoperability of modern software has pushed this unique capability to unify hybrid stacks.This can be seen in Occtoo’s partnership with MACH Alliance members Valtech and Contentstack for luxury brand Cartier.Cartier sought to unlock sales by improving the in-store customer experience. As part of the solution, Occtoo powers a mobile app for store associates, designed specifically for customers searching for watches.The app activates data from several systems including the ERP and PIM software, combined with instant access to real-time catalogue, stock and pricing information, that is localized across languages, currencies and collections, to ensure the data is relevant.With the data integrated and activated by Occtoo and delivered via an app built by Valtech, sales associates can focus more on delivering a customer experience suitable for a top tier luxury brand.Looking to the future, Occtoo will expand its no code/low code platform, to enable CX and digital professionals with no coding skills to have instant access to the data necessary to continuously develop the customer experience.This is born of a focus on overcoming the lack of collaboration and internal friction between technology and digital teams.Occtoo believes that the main restriction in innovating the next generation of customer experience is fast, simple access to data for these collaborative ‘digital’ teams.By focusing on surfacing, then connecting data at enterprise-sized retailers, Occtoo’s Experience Data Platform will make point-to-point integrations a thing of the past and enable digital experience creation at a pace previously unseen.For further information on MACH at Occtoo, please <a href="https://www.occtoo.com/book-demo?utm_campaign=Partnership%20%2F%20MACH%20Alliance%20&utm_source=MACH%20book&utm_medium=MACH%20book&utm_content=MACH%20Alliance%20Book%20demo%20with%20Occtoo" target="_blank">contact the team.</a>

Niclas Mollin

occtoo.com

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Occtoo

<h3>Scalable Composable Commerce for Evolving Brands</h3>Orium provides composable commerce solutions for evolving brands, assisting them in executing, scaling, and transforming across their commerce and retail journeys through a MACH-based approach to digital commerce. As a leading composable commerce consultancy and system integrator in the Americas, Orium emphasizes the adaptability and specialization offered by headless and composable technologies to enable modern brands to succeed in the rapidly changing digital landscape.A member of the MACH Alliance since early 2021, Orium has established strong partnerships within the MACH and composable ecosystem, collaborating closely with clients and technology vendors to create engaging and adaptable customer experiences. Orium's work includes award-winning projects for companies such as Kum &amp; Go, SiteOne, Spoonflower, Altitude Sports, and Harry Rosen, focusing on implementing composable technologies to streamline operations and enhance experiences, while ensuring clients are equipped to manage these technologies effectively.Recognizing the need for versatility and reliability in digital solutions, Orium offers pre-integrated solutions like <a href="https://orium.com/composable-commerce-accelerator" target="_blank">Orium’s Composable Accelerator</a>, designed to help businesses leverage the scalability and adaptability of MACH solutions efficiently. This approach provides a comprehensive strategy for managing customer touchpoints, interactions, and data crucial for today's omnichannel experiences.In 2024, Orium acquired Gluo, a leader in headless and composable commerce in Mexico. With over thirty years of combined expertise in headless technology, Orium and Gluo support a global client roster with proven solutions to achieve business objectives.For more details on Orium's services, please contact <a href="mailto:sales@orium.com" target="_self">the team.</a>

Jason Cottrell

orium.com

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Orium

<h3>Driving MACH forward with marketing discipline</h3>Innovation in technology is often perceived as driven by experimental research departments, removed from the realities of day-to-day business.This is especially true within marketing, where the relentless demand for competitive advantage means modern technology, services and even processes are thrown into the business, or proposed to a client, without comprehensive grounding in the disciplines of marketing itself.However, there is a compelling argument to be put forward that such a grounding can yield far more powerful results for these projects. The issue lies in finding a partner with such an established marketing pedigree to match the ferocious pace of innovation.As the digital transformation hub of advertising and PR giant Publicis Groupe, Publicis Sapient brings together over three decades of engineering, design, experience, consulting, strategy, and data into one cohesive offering.Rather than strategy-first, consulting-first, systems integration-first, or technology-first; Publicis Sapient brings all its capabilities together in service of the customer.Sapient was founded in 1990 in Cambridge, Massachusetts and became a fully owned division of Publicis in February 2015. With the backing of one of the largest marketing groups in the world, Publicis Sapient is a digital consultancy that strives to be at the forefront of the evolution of digital transformation.But even here, the consideration of ‘customer first’ is evident: any technology deployment must work across the channels that the customer defines – and then redefines - as the market shifts.This has created a clear focus on delivering microservices to drive digital transformation, which in turn has led Publicis Sapient to the MACH Alliance.Joining in 2022, Publicis Sapient continues to share its technical expertise to drive MACH-led solutions, develop best practices and create and publish technical documentation and blueprints to demonstrate how clients can adopt and integrate MACH technologies.This material reflects the tools and assets used by Publicis Sapient to unlock value for clients, especially the accelerators developed by Publicis Sapient to propel organizations toward their digital future by accelerating the time to business impact.Through customer-focused strategy and the delivery of technology and engineering, platforming and experience design, Publicis Sapient will ensure MACH Alliance technology remains at the forefront of customer-first strategies and business agility.For further details on MACH at Publicis Sapient, please <a href="mailto:giancarlo.anania@publicissapient.com" target="_blank">email the team.</a>

Nigel Vaz 

publicissapient.com

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Publicis Sapient

<h3>The most flexible headless loyalty and promotion engine for enterprises</h3>71 percent of consumers expect companies to deliver personalized interactions, and 76 percent get frustrated when this doesn’t happen. But developing the necessary customer data to keep interactions accurate and relevant at any given point is demanding.Talon.One’s promotion engine addresses this challenge by using both customer and session data to offer dynamic, targeted and customized promotions, loyalty, incentive and reward campaigns.Talon.One was initially built as a response to the limited functionality of coupon, discount, loyalty, referral and promotion marketing tools. Typically, this software mix would struggle to meet the needs of scaling businesses or big enterprises. There was a profound disconnect between the features that marketing teams would request and what developers produced.At the heart of Talon.One is its Rule Engine, which uses “If This Then That” statements to build layered campaign logic.This can be deployed for any kind of promotional campaign that a marketing team can develop, enabling personalization at scale and sharing this logic with any other system via APIs. As a result, once the Promotion Engine is integrated and “taught” what data or events mean in a certain context, any potential customer action or touchpoint can be turned into a hook for incentives or rewards.Since its foundation in 2015, Talon.One has focused on developing promotion technology for scaling businesses.The result of this focus has been that the Promotion Engine now enables business teams at international brands such as Adidas, Afterpay, Ticketmaster and River Island to build rich loyalty, incentive and reward campaigns without requiring additional IT resources.During the pandemic, WeShare, a car-sharing service, saw a 53% increase in referrals and a 420% boost in promotion redemptions by offering personalized deals, using geolocation features and leveraging short-term trends that were revealed by Talon.One.With APIs at the heart of this success, Talon.One has been a strong advocate of the MACH approach since its debut. The software has been built with an API-first mindset to protect existing investments and allow easy communication between existing systems. Talon One believes that by combining best-in-class microservices, businesses can build holistically rather than getting locked into the monolithic approach that used to dominate enterprise.Since joining the MACH Alliance in June 2021, Talon.One has collaborated with other software providers within the group, including commercetools and Vue Storefront. These partnerships are built around a belief that greater interoperability will enable businesses to create wider, future-proof digital experiences that will reward customers even more effectively.For further detail on MACH at Talon.One, please <a href="mailto:promotions@talon.one" target="_blank">contact the team</a>.

Christoph Gerber

talon.one

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Talon.One

<h3>MACH-driven digital asset management</h3>The insights that can be gleaned throughout the lifecycle of a digital asset, from collaborative creation to publication and beyond, have become important tools in developing material that drives business growth. However, managing the complexities of creating and publishing global content has been a challenge for organizations.Tenovos is a data-first digital asset management (DAM) platform, designed to empower brands to streamline and automate this process. The objective is to measure content performance across channels and campaigns, enabling teams to quantify the success of their assets.By integrating the cloud native Tenovos platform into existing technology stacks, businesses can centralize and share brand assets (both internally and externally) and then automate creative, review, and administrative workflows and processes.This is combined with compliance rules to govern global rights and content licensing, and the ability to measure the performance of published content across digital channels, including e-commerce platforms. Tenovos is built natively on AWS to maximize performance and scale, and designed around a microservices foundation. Functionality is extended via APIs tuned to specific endpoints such as PIM or CMS integrations.Recognising the value of this composable approach, Tenovos joined the MACH Alliance in September 2022 and has already activated partnerships, particularly in North America.These collaborations have led to extended product information management (PIM) integration, enabling the two-way transfer of data and assets between PIM and DAM. Tenovos automatically pulls metadata from the PIM and maps it directly to the related assets. This saves considerable time and reduces the likelihood of errors when creating new product pages on e-commerce websites.Elsewhere, Tenovos enables direct-to-channel publishing, ensuring users only choose the appropriate content to publish, and accelerating speed to market by automating processes.Tenovos has also built integrations with digital rights management (DRM) systems, so that licensing agreements are automatically attached directly to assets. This enables companies to use best-in-class DRM tools as their source of truth for licensing, while automating the otherwise manual and error-prone processes of regulating content access and use.These innovations demonstrate Tenovos’ plans to reimagine the DAM space, moving beyond the traditional perspective that DAMs are simply content archives or workflow platforms.Tenovos will marry contextual content performance data to customer data platforms (CDPs). In turn, this helps brands personalize and optimize the content being created at scale, by developing updated content tracking technologies, measurement capabilities, and system integrations.For further information on MACH at Tenovos, please <a href="mailto:philip.wisniewski@tenovos.com" target="_blank">contact the team.</a>

D. Scott Bowen

tenovos.com

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Tenovos*

<h3>Create your digital experiences at MACH speed</h3>Organizations grapple with a crucial decision when building digital experiences in today's digital landscape. They must choose between high-performance MACH tools, which are developer-friendly but challenging for non-developers, and monolithic suites that, while powerful for business users, are technically rigid and slow for end users.Uniform, founded in 2020, simplifies digital experience management for marketers and developers by creating an integration and orchestration layer that leverages composable architecture. This approach eliminates integration complexity, allowing developers to use their preferred front-end frameworks and providing marketers with user-friendly interfaces.In 2023, Uniform launched the AI Hub, integrating AI services like Claude, OpenAI, or custom models. This feature enables customers to manage prompts within the platform, optimizing copy, images, personalized content, and translations for enhanced digital experiences.Uniform's platform boasts core capabilities that include:<ul><li>Composable Platform: Simplifies content, data, and technology integration from traditional and modern sources.</li><li>Visual Workspace: Allows for the visual creation, management, and optimization of digital experiences across any channel.</li><li>Modern Content Management: Facilitates effortless content creation and management, whether headless or visual.</li><li>Edge Optimization: Enhances performance with personalization and A/B testing delivered globally, with zero flicker.</li><li>Modern Front End: Supports developers and designers using their preferred front-end frameworks to create a performant design system.</li></ul>Uniform supports traditional CMS and DXP tools, as well as modern MACH and API tools. Common integrations include:<ul><li>CMS: Adobe Experience Manager, Contentful, Contentstack, Kontent.ai, Sanity, Sitecore</li><li>Commerce: BigCommerce, Commerce Tools, Elastic Path, Salesforce Commerce Cloud, SAP Commerce Cloud, Shopify, Sitecore Order Cloud</li><li>PIM: Inriver, Akeneo, Swell</li><li>DAM: Bynder, Canto, Cloudinary, Scaleflex, Frontify</li><li>Search &amp; Discovery: Algolia, Coveo, Klevu, Typesense</li><li>Customer Data: 6sense, Clearbit, Demandbase, rudderstack, Twilio Segment</li><li>Front End Cloud: Akamai, AWS, Azure, Cloudflare, Edgio, Netlify, Vercel</li><li>Analytics: Adobe Analytics, Google Analytics, Plausible</li><li>Generative AI: Claude, OctoAI, Stable Diffusion, OpenAI, Writer</li><li>CRM: HubSpot, Salesforce</li></ul>Uniform also offers a no-code interface for querying data from any API-connected source, streamlining the process and removing the necessity for custom extensions.Uniform particularly appeals to organizations transitioning to a modern, composable architecture, involving practitioners deeply in experience creation. Esteemed customers such as Triumph Motorcycles, Procter &amp; Gamble, Metrolinx, Vystar Credit Union, UTI, and Four Seasons Yachts trust Uniform for their digital experience needs.Discover how Uniform can transform your digital experience strategy by learning more about its solutions and integrations.For further detail on MACH at Uniform, please <a href="mailto:sales@uniform.dev?subject=Uniform Info Session (from MACH Alliance member page)" target="_blank">contact the team.</a>

Lars Birkholm Petersen

uniform.dev

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Uniform

<h3>Business transformation powered by MACH-based innovation</h3>MACH will enable businesses to embrace digital transformation and close the ‘experience gap’ between customer expectation and reality. It is the only way businesses in complex environments can unlock frictionless engagement and innovation at speed, across the entirety of their customer journey.Valtech believe that MACH and Composable Enterprise can enable digital-first, fast and innovative business transformation. Even in the most complex, multi-region, multi-business model, omni-channel commerce environments. Evidenced by their work with brands including MAC Cosmetics, AUDI, Mars and L'Oréal, Valtech enables interconnected and holistic commerce journeys through a Composable technology offering; orchestrating their digital commerce business across all touchpoints.As a founding member of the MACH Alliance, Valtech was an early adopter of MACH and was the first global partner for many leading SaaS providers, including commercetools. Through decades of commerce experience, they guide clients on how to drive outcome from solutions based on composable principles. They are also invested in the broader MACH ecosystem by being a strategic partner of multiple MACH Alliance Certified Vendors and Enablers, as well as regularly participating in MACHathon events, winning awards across numerous categories.As a globally connected company with a fully integrated local presence in more than 20 countries, Valtech combines expertise in technology, experience design and data to transform how businesses operate: optimizing business-critical digital platforms for multichannel commerce and marketing in a digital-first world. They continue to champion MACH technologies and principles to drive business transformation, removing complexity and delivering innovative, frictionless solutions for the world’s best-known brands.To discover more, or to connect with our MACH experts, visit <a href="http://www.valtech.com/" target="_blank">www.valtech.com.</a>

Olivier Padiou

valtech.com

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Valtech

<h3>The ongoing evolution at the core of MACH web development</h3>For the developers at the heart of MACH, creating fast, enjoyable digital experiences is at the core of their role and contributions to any business: and as the creators of Next.js, Vercel’s mission is to enable developers to maximise this contribution. Vercel is the cloud platform for frontend developers, providing the speed and reliability innovators need to create at the moment of inspiration.By taking an open-platform, ecosystem-first approach, Vercel equips developers with an infrastructure that enables seamless integration with any tool, brought into a single workflow. Vercel aims to build the best developer experience for every part of the software lifecycle, bringing together code and collaboration to deliver the technology that underpins digital experiences.Vercel’s core values of enabling easy, scalable, and fast frontend development have led to the Next.js becoming an ideal foundation upon which to build digital experiences which follow MACH principles. The seamless abstractions of Serverless Functions and Edge Functions provide data-fetching capabilities which are ideally suited for micro-services and headless architectures.As a result, Vercel has integrations, frameworks, and templates either established or underway with a host of MACH Alliance members, whilst the company has enjoyed the keen attention of venture capitalists who have been keen to fund Vercel’s commitment to developers.Driven by a desire to deliver the best developer experience with an obsessive focus on end-user performance, Vercel is now preparing for more developers to embrace edge infrastructure.The realization that developers are already looking for tooling with great developer experience, built with the Edge in mind, led Vercel to develop Edge Middleware.This has prioritized collaboration with ecosystem partners to unlock the potential of edge computing, giving users code examples from authentication to feature-flagging.Other recent innovations include the launch of the Vercel Templates Marketplace. This showcases the different applications that can be built on Vercel and Build Output API, a file-system-based specification that allows any framework to build for Vercel and take advantage of Vercel’s infrastructure building blocks like Edge Functions, Edge Middleware, Incremental Static Regeneration (ISR), and Image Optimization.These demonstrate that just as MACH-based composable commerce is the future of business, there is an ongoing, quiet revolution that will define the future of web development.For further detail on MACH at Vercel, please <a href="emailto:mach-alliance@vercel.com" target="_blank">contact the team.</a>

Guillermo Rauch

vercel.com

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Vercel

<h3>Delivering a composable, complete enterprise commerce platform for sustainable, profitable growth</h3>E-commerce is anything but static. Regardless of a B2B or B2C focus, e-commerce businesses need to not only explore new markets, but also continually evolve offerings and operations to maximize revenue and profit.The ecosystem and architecture that results from this exploration and evolution can create much complexity and make brands that were once agile less responsive to opportunities with all their resources consumed maintaining custom applications and middleware.Addressing this dilemma, VTEX is an enterprise digital platform where global brands and retailers can drive profitable e-commerce growth via an integrated commerce, marketplace, and order management solution.As a composable but complete platform, VTEX is faster to implement and easier to maintain and connects merchants with customers, partners and channels to run their entire commerce business on a single platform.Applying the principles of composable commerce, the VTEX IO Development Platform enables brands to develop, integrate and switch components of the VTEX platform.With it, merchants can build proprietary back-end and front-end applications and easily extend and customize VTEX's admin, creating new business tools that can be scaled across their entire operation.VTEX’s live connected ecosystem of application, technology and service partners makes it easy for merchants to integrate and test new providers with less risk and cost to the business — as all integrations run on VTEX's infrastructure and are available for all merchants.Other innovations that VTEX offers include VTEX Store Framework, a fully decoupled ‘front-end as a service’ that provides ready-to-use store components based on React, GraphQL and Node.This enables sellers to build and launch high-performance stores that deliver the flexibility and performance benefits of headless commerce without the complexity.Based on these principles of collaboration and integration, VTEX joined the MACH Alliance to educate businesses on how to overcome the complexities of headless and composable commerce by embracing a modular approach.VTEX actively advocates that merchants only decouple the commerce components that provide a business advantage and use VTEX commerce, marketplace and order management services for everything else.Composing commerce experiences from scratch can be a suitable approach for some organizations, however, for everyone else the answer lies somewhere in the middle of full customization and all-in-one commerce platforms.This hybrid approach to headless and composable is where most merchants will find the balance of flexibility and profitability.

Mariano Gomide de Faria, Geraldo Tomaz

vtex.com

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VTEX*

<h3>The right words in the right place, in the right way</h3>eCommerce and other sectors with international audiences have shown how quickly businesses can spread into new geographies, often opening huge opportunities for growth. However, this also places a demand on the business to ensure that the content and material that drive customer experiences in these markets are made relevant and correct.This has fuelled a huge interest in translation and localization, as 87% of non-English speaking customers would not buy from an English-only website. (CSA Research, 2020)XTM joined the MACH Alliance in March 2023 to elevate localization technology within the MACH ecosystem.Having worked with fellow Alliance members such as ContentStack, Kontent.ai, and Akeneo, XTM seeks to not only drive localization within composable architectures but also to explore the impact of new AI technologies.As a recent example, XTM Cloud’s Auto-inline Placement Tool uses AI to automatically recognize and place inline tags in the right place. This drastically reduces the amount of manual work required, saving up to 200 hours per month for a company’s average translation volumes.In the immediate short term, the use of AI will also enable beta testers to experiment with the automatic identification of offensive or discriminatory language within XTM Workbench. Furthermore, XTM Workbench will highlight and mark as errors sentences that fall below a specific quality standard.Each segment, created by humans or AI, will be assessed based on grammar, typos, appropriateness, and accuracy.Elsewhere, Neural Machine Learning—a key AI feature in language technology—is part of XTM’s Translation Memory (TM) that combines cutting-edge TM and Neural Machine Translation (NMT) functionality.When a sentence is already partially translated, the NMT engine can use existing matches to fill in the gaps and deliver a complete translation, or even adjust the fuzzy match if needed. As neural machine engines train themselves ‘on the fly’, using translation memory in a self-sustaining, interactive process, this innovation paves the way for high-quality translation at scale.

Ian Evans

xtm.cloud

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contentstack.com

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