<h3>MACH-based, blazing fast search at massive scale: Algolia</h3>Silicon Valley based start-up Algolia, is revolutionising search and discovery with its powerful API-first, search and discovery platform with its unique hybrid search engine, combining keyword and vector-based semantic search via NeuralSearch technology, in a single API.Algolia empowers both builders and business users with a better way to build unique, engaging end user experiences at Internet scale to predict what customers want, and the best application browse experience leading to more remarkable discovery.Using artificial intelligence (AI), Algolia’s Search and Recommend APIs simplify the ability to understand users’ intent to personalize experiences and offers — even from "first visit” and “first search.” This enables customers to discover goods, offers, and content so quickly, that they don’t go anywhere else.Search and recommendations are more than simply a set of results. It’s the instant gratification that a customer gets from being understood, as the product that they seek is surfaced in milliseconds, generating the maximum yield from any interaction. Algolia powers 1.5 trillion such searches a year and is used by one in six online users, everyday – putting this in context, that’s bigger than Bing, Yahoo, Baidu, Yandex, and DuckDuckGo combined.As the first Search &amp; Discovery platform to join the MACH Alliance in June 2020, Algolia is fully aligned with the mission to "Future proof enterprise technology and propel current and future digital experiences." With more than 17,000 customers, Algolia has worked with many MACH members to bring the best composable experiences to life including 2022 MACH Award recipients Harry Rosen, selfologi, and Embonor.There have never been more ways to interact with an application through multiple digital touch points – the web, mobile, connected devices, and more.This API-first approach allows a business to deliver apps that not only operate in any channel, but can scale as more channels are added without having to create new solutions for each of those avenues. Over the next 12-18 months, Algolia will continue to collaborate with Alliance members, offering combined solutions and packaging to make it easier for customers to choose and implement composable business.For further details on MACH at Algolia, please <a href="http://partners@algolia.com">email the team</a>

Bernadette Nixon

<h3>Moving MACH into the B2B realm</h3>Business-to-business (B2B) digital maturity continues to evolve to provide modern e-commerce experiences. Over 80% of B2B buyers prefer to order or pay through digital channels. Consequently, sales are more complex, fulfilment increasingly sophisticated, and the risk to a brand of not managing both exceptionally well, is critical. The rewards for establishing dominance are substantial - Forrester estimates that US B2B e-commerce alone will reach $3 trillion by 2027 and account for almost a quarter of total US B2B sales.commercetools is a digital commerce software provider that empowers organisations to embrace innovation and thrive by providing flexible APIs that enable an agile, customizable commerce infrastructure at scale. Spanning B2B, DTC and B2C spaces, commercetools’ portfolio enables companies of all sizes, industries, and business models to challenge the status quo of their industry and differentiate themselves.As a founding member of the MACH Alliance, commercetools actively promotes and advocates for the headless approach. commercetools has been a part of many projects with other Alliance members and is currently working on robust relationships with Amazon Web Services (AWS) and Netlify to leverage their services across all regions.commercetools continues to lead the industry and push the technical and architectural innovation capabilities of MACH forward.This pre-packaged solution enables brands and retailers to leverage headless architecture without the complexity of a major re-platforming.In Q3 of 2022, commercetools added complex business model processing functionality to its market-leading composable commerce product. This automates time-intensive processes such as quotes and promotional pricing, enabling businesses to focus on maximising customer experience, improving service and increasing revenue.Additionally, commercetools is doubling down on the distinct features that support manufacturers, distributors, and wholesalers by addressing hybrid scenarios where businesses operate across multiple business models.Available as a portfolio, these products make it easy for mid-market and high-growth companies across sectors to take advantage of a MACH-based solution with enterprise-level sophistication.For further details on MACH at commercetools, please <a href="mailto:comms@commercetools.com" target="_blank">contact the team.</a>

Dirk Hoerig

MACH Alliance partnerships

commercetools.com

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commercetools

<h3>MACH-based commerce for modern customer journeys</h3>In the brief time since the dawn of e-commerce, the way customers find and buy products and services, has undergone profound change. The explosion of channels, devices, touch points and personalization technologies, has meant customer journeys are no longer linear, or predictable. In an age where everything is an experience, and everything can be branded, the customer journey becomes ubiquitous, built into people’s everyday experience.Consequently, content needs to be on-demand, hyper-personalized, constantly refined and optimized, every step of the way.Amplience offers marketers, merchandisers and developers a Commerce Experience Platform that enables businesses to create, launch and iterate digital experiences faster. These range from simple web use cases to complex multi-channel, personalized experiences and digital transformation initiatives. Marketers and merchandisers get agility, visibility and control, with end-to-end previews, scheduling and the ability to manage content, not code. Developers and architects get a flexible environment that supports MACH and composable solution options. Combined with a multi-CDN architecture and out-of-the-box media optimization capabilities, this means businesses can develop highly performant customer-centric experiences that both scale and convert. As a founding member of the MACH Alliance, Amplience collaborates closely with other members to deliver differentiated value based on an architectural blueprint for next generation digital experiences. Lighthouse projects delivered in conjunction with members include wholesale digital transformations at Wawa, Ulta Beauty, Very Group, Harry Rosen and ASDA. Looking forward, Amplience is rolling out support for GraphQL across both its CMS and DAM capabilities, as well as expanding its investment in the power and capability of its high performance Content Delivery APIs.Elsewhere, Amplience is innovating with experience orchestration, managing the complexity of modelling and managing digital content into the many devices and channels that modern consumers use with Content Hierarchies. These are part of an innovation strategy to invest in the tools and capabilities that enable customers taking a composable architectural approach, to bind together the data and content they need to manage the entire experience using MACH APIs and content repositories from systems outside of Amplience, without resorting to legacy integration approaches. The objective is to enable customers to cost-effectively innovate and differentiate their digital experiences as a series of iterations, while adhering to MACH principles throughout their architectures. For further detail on MACH at Amplience, please <a href="mailto: contact@amplience.com" target="_self">contact the team.</a>

Anthony Lye

amplience.com

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Amplience

<h3>Innovating the next generation of digital experiences.</h3>Contentstack is the Content Experience Platform (CXP) category leader. With technology built on a heritage of agile, headless content management systems (CMS), Contentstack focuses relentlessly on making the creation of the next generation of content experiences, faster and easier.In an age where digital experiences span not only websites and mobile technology, but also wearables, augmented reality, social platforms, omnichannel retail, and more, the ability to create experiences quickly, whilst they are relevant; and consistently, so brands present themselves as a single entity, regardless of how the customer chooses to interact, is now business-critical.The mission is to make Contentstack indispensable for organizations to tell their stories and connect with the people they care about through inspiring, modern experiences.This has resonated incredibly well within the market: in 2022, Contentstack more than doubled the number of Fortune 1000 companies that have adopted the platform.Contentstack is known particularly for its close-knit staff, brought together under the ‘One Team, One Dream’ culture. This culture focuses on providing employees with an opportunity to do the best work of their lives, built upon a passionate care for the customers and communities served by Contentstack.This global tribe now spans the US, India, Europe and beyond, united by a common, determined attitude to question the status quo and lead the industry with wave after wave of innovation.It is this disruptive mindset that led to Contentstack becoming a founding member of the MACH Alliance. Contentstack is a passionate advocate of composable strategies to drive competitive advantage.The Contentstack programme has developed partnerships with a range of technology providers including commerce platforms, system integrators, creative digital agencies and a host of other companies dedicated to unleashing the power of headless technologies.Innovation has played a key role in driving the success of the programme. Contentstack has recently launched the first ever, no-code Automation Hub and the Contentstack Marketplace to accelerate composable, digital experience innovation.These follow projects that have seen Contentstack become the first multi-cloud CMS on the market; the creation of an augmented reality proof of concepts in just four weeks; and Care Without Compromise - the industry’s first ever cross-vendor support scheme.The next wave of disruption from Contentstack will focus on accelerating co-innovation between IT and business teams, removing the barriers to creating the best possible digital experiences. Contentstack will keep challenging the status quo, enabling enterprises to accelerate not just their processes, but also provide a much more effective and collaborative environment for their people.For further details on MACH at Contentstack, please <a href="mailto:todd.rathje@contentstack.com" target="_self">contact the team.</a>

Neha Sampat

contentstack.com

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Contentstack

<h3>Customer experience for markets of one</h3>Dynamic Yield, a Mastercard company with a decade of experience in the personalization space, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized.With Dynamic Yield, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty.Redefining personalization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable platform.With it, companies can build their own mix of powerful personalization capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency.Dynamic Yield firmly believes that today’s customer experience design ideas are restricted by the limitations of traditional technology. Legacy platforms and tech stacks were not designed to make connections between providers to encourage easy personalization across solutions or business types.Redefining personalization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable platform.With it, companies can build their own mix of powerful personalization capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency.Dynamic Yield firmly believes that today’s customer experience design ideas are restricted by the limitations of traditional technology. Legacy platforms and tech stacks were not designed to make connections between providers to encourage easy personalization across solutions or business types.Enter Experience OS: a framework where apps are organized in a core dashboard that is open, modular, and fully customizable.This unified approach allows teams to build their own mix of capabilities and consistently activate their data to easily personalize consumer touchpoints. With the flexibility to plug in a combination of tools, companies can use the adaptable, technology-agnostic platform to meet their evolving needs.Grounded entirely in MACH principles, with substantial product investment aimed at the opportunities afforded by composable commerce, Dynamic Yield has publicly stated its intention to be the leading MACH solution in the Experience Optimization space. This has already led to collaboration with other MACH Alliance members, including a partnership that now serves one of the largest supermarket chains in the UK.By focusing on granular aspects of CX, Dynamic Yield has made substantial improvements to specific interactions through a breadth of Experience OS applications. This includes Dynamic Yield’s Experience Email application, which enables brands to deliver affinity-based, one-to-one personalized emails at scale, regardless of email service provider (ESP).Dynamic Yield has also embraced deep learning and built a self-training system that adapts digital experiences to individuals by extrapolating buying intent from customer data and predicting products they may be interested in.With one eye on an ever-changing future, Dynamic Yield’s Experience OS is set to focus on the possibilities for hyper-personalization afforded by new Artificial Intelligence (AI) technologies, integrated digitalization as more businesses seek to move beyond web and stitch together more channels, and the growing demand for industry-specific personalization to support the needs of different verticals.For further details on MACH at Dynamic Yield, please <a href="mailto:emma.furlong@dynamicyield.com" target="_blank">contact the team.</a>

Ori Bauer

dynamicyield.com

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Dynamic Yield

<h3>Helping brands and retailers turn browsers into buyers</h3>The market for technologies that fuel product experiences - including product information management (PIM) - is expanding rapidly, with reports citing annual growth rates of more than 25%. This is driven by brands and retailers in B2C and B2B alike, as they seek to unlock growth through product experiences as either an entrance to a new market, or an expansion to existing sales and marketing channels.Akeneo aims to help these businesses by offering a platform that empowers them to capitalize on new channels and market opportunities with a complete, composable SaaS-based solution for managing, orchestrating, activating, and optimizing the entire product record. This drives compelling, consistent product experiences across all owned and unowned channels and routes-to-market.Combined with Akeneo App Store, Akeneo Product Cloud empowers businesses to deliver world-class product experiences that unlock growth by driving improved customer experiences, increased sales, reduced time-to-market, accelerated expansion, and increased team productivity.Akeneo’s strategy has been to develop an extensive, standardized ecosystem based on an open, highly scalable SaaS platform that integrates with a wide range of composable commerce technologies. This has already seen the inclusion of a range of more than 130 connectors, add-ons, and integrations via the Akeneo App Store.These values mirror those of the MACH Alliance, and Akeneo is a strong advocate for the power of open and integrated technology that helps organizations unlock revenue. Openness and collaboration lie at the heart of Akeneo’s technology, to help brands dismantle silos that can hamper best practices for product experiences.Innovation at Akeneo has focused on centralizing, enriching, orchestrating, and activating the entire product record, and enabling the measurement of product data quality. This demands an open API architecture that integrates seamlessly with existing legacy systems and future technology investments.This has been seen in the ‘Tailored Exports’ functionality, which allows users to take their internal product catalog structure and syndicate the data by mapping to an external recipient’s requirements that don’t have any automation endpoints - such as a new marketplace or small retail chain - without having to recreate the information, saving substantial time spent on manipulating files while still delivering omnichannel product experiences.Looking to the future, the Akeneo Product Cloud is being developed as the composable solution that removes silos to managing, orchestrating, and optimizing the entire product record, accelerates the activation of product information across all owned and unowned channels, and dramatically improves product information quality and accuracy through analytics and insights.Akeneo remains fixed on enabling the growth of its customers through the next wave of product experiences.For further detail on MACH at Akeneo, please contact <a href="mailto: marketing@akeneo.com" target="_blank">the team.</a>

 Fred de Gombert

akeneo.com

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Akeneo

<h3>Bold delivers a tailored checkout designed to help brands increase conversion, LTV and AOV</h3>Bold Commerce helps innovative retailers to drive business growth with Bold Checkout. Bold optimizes for all three profit levers of the Checkout Power Trio (LTV, AOV, and conversions) to boost profit, unlock efficiency, and increase revenue. With Bold Checkout, brands can deliver customer-specific, tailored checkout flows based on multiple data points such as shopper profile, device, touchpoint, and more.Bold was founded on the premise of helping ecommerce merchants grow their business - first with apps to extend capabilities of ecommerce platforms, and now with Bold Checkout for enterprise brands. Bold provides its partners and customers with a checkout toolkit that helps them innovate further, and faster - delivering next-generation checkout experiences.Modernizing with MACH provides a clear path forward, helping enterprise brands take advantage of the most innovative, flexible, best in breed technologies to prepare them for what’s next in retail.Being part of the MACH community aligns with Bold’s commitment to delivering tailored checkout experiences that enable brands to effectively adapt, innovate, and scale into the future. As an API-driven, headless, composable solution, Bold Checkout frees brands from legacy platform limitations to increase conversion, AOV, and LTV and bring commerce to new channels.Through tailored checkout with built in subscriptions and price rules capabilities, brands can build checkout flows that meet their evolving business needs and drive better checkout experiences across all channels with one unified checkout solution. Bold has worked with leading omnichannel retailers like Vera Bradley, Harry Rosen, Staples Canada, and emerging DTC brands, to deliver these benefits.

Yvan Boisjoli

Bold Commerce 

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Bold Commerce

<h3>A content-centric MACH evolution</h3>In the online world, content defines experience. It determines how colleagues collaborate, share and access information. It is the expression of how customers engage with their preferred brands. Consequently, success in this digital-first era means blending content, such as video, photos, text and audio, to create compelling products and experiences on any device. Digital builders – developers, content creators, architects and marketers - are the creative force behind customer engagement.But most digital content created is used once and then stored in silos, inaccessible and difficult to find and reuse. This wastes time, frustrates teams and misses opportunities. Instead of evolving the digital experience, teams are stuck reinventing the wheel.Contentful is a composable content platform that recognizes that web CMS simply isn’t suited to supporting the wide array of digital channels people use.With structured content, unified in a single platform designed for digital business, Contentful makes it possible to create once and publish everywhere, putting content at the heart of every interaction.As an inaugural member of the MACH Alliance, Contentful endorses and advocates passionately for the Alliance’s goals of educating companies on the value of the composable approach. Contentful partners with a considerable proportion of MACH Alliance members and has worked on many joint projects.Contentful currently focuses its API-first, composable content platform approach on developing task-focused workflows and functionalities for specific jobs to be done, increasing the impact of content on the end-user experience.This spans the specific needs of exploratory projects or small teams, to enterprise organizations creating digital experiences for multiple regions, brands, and applications.Recent innovations from Contentful include the App Framework that enables customers and partners to build a variety of apps that may become available on the Contentful Marketplace. Contentful released its first-party apps in March 2021 to provide an interface for content teams throughout a business.In October 2022, Contentful rolled workflows and automation into its Contentful Studio add-in product to provide even greater capabilities for content teams - both technical and non-technical - to work independently but in coordination, enhancing collaboration and supporting governance.Additional new releases include orchestration of multiple content repositories and further work on the Contentful portfolio of partner integrations across commerce, personalization, and experience orchestration. All these integrations serve to create the digital workspaces that support the way different content teams prefer to work.

Steve Sloan

contentful.com

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Contentful

<h3>Next generation order management with MACH</h3>In an omnichannel age where customers can make a purchase via any platform, it remains a universal truth that a business cannot sell what it does not have.Accurate information on stock is essential if a business wants to reduce stock-outs, cancelled or unfulfilled orders, and disappointed customers. This is even more critical as those retailers, brands and wholesalers enter periods of growth and seek to maximize margins or move into new channels, markets and regions.Fluent Commerce seeks to address this issue by offering a flexible, distributed order management system that enables adaptive workflows that let businesses optimize complex fulfilment processes, managing modes such as in-store pick, pack and pickup.Reflecting the profound impact that MACH strategies have had on the omnichannel world, Fluent Commerce joined the MACH Alliance shortly after it was formed.The MACH philosophy has been a core part of the Fluent Commerce value proposition since it was founded in 2013, and the order management specialist has collaborated with many members of the Alliance.This has seen the development of connectors and accelerators, as well as MACH education sessions and solution delivery for joint projects such as Aldo Group, Arterra Wines, Emma Sleep, Etos, Francesca’s, JD Sports, and Ted Baker.The innovation that has driven these partnerships includes the recent launch of Fluent’s Order Management Experience (OMX) framework. This is a low-code configuration-based, UX and Workflow framework that accelerates client and partner innovation.This was followed by the release of Fluent Store - built on OMX. Fluent Store is a new webapp designed to manage store fulfilment operations, which can be extended with new UX components and processes in hours and days, not weeks.These innovations and partnerships reflect the changing role of retailers and brands. As brands capitalise on the opportunities of selling direct and retailers seek to extract more value from their distribution networks, they are both looking for improved efficiencies that can better serve customers.This will necessitate partnerships, especially within the supply chain – making it even more important to track inventory accurately. Fluent Big Inventory – another system built with MACH in mind – is set to address the difficulties in tracking inventory through separate, siloed systems, and indeed across different partners.For further detail on MACH at Fluent Commerce, please <a href="mailto:info@fluentcommerce.com" target="_blank">contact the team.</a>

Graham Jackson

 fluentcommerce.com

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Fluent Commerce

<h3>Defining the customer experience with MACH-driven front-ends</h3>In the age of e-commerce, the online front-end of a brand or retailer defines the customer experience before purchase. Regardless of B2C or B2B markets, webshops are not just the online commercial face of a business – as far as the customer is concerned, the webshop (or indeed any other method that they used for the interaction) IS the business.Addressing this business-critical concern, Vue Storefront delivers <a href="http://vuestorefront.io/frontend-as-a-service" target="_blank">Frontend as a Service</a>, which enables brands to build custom, flexible and futureproof storefronts, saving time and costs on development, with fast page loads that achieve better conversion rates and higher revenue.As the most popular and fastest-growing Frontend as a Service designed for composable commerce, Vue Storefront provides both open-source and enterprise solutions, which combine Progressive Web Applications (PWA) and an API-driven approach. This includes a customizable frontend component library that embeds best practices for excellent customer experience.Vue Storefront also includes an API orchestration layer that connects the front-end to best-of-breed e-commerce platforms, headless CMSs, payment systems, search tools, and more.This is based on a performant architecture with continual support and an enterprise-grade cloud platform to scale in traffic and in any geography. Vue Storefront provides value throughout the whole lifecycle of your eCommerce project: from design, through development and performance optimization, to global scaling.Vue Storefront joined the MACH Alliance in 2020 and remains the only company that offers a Frontend as a Service technology. Consequently, Vue Storefront partners with many Alliance members - both vendors and solution integrators.Most of the company’s customers implement Vue Storefront with at least three other MACH Alliance-certified solutions to assemble their composable stack, typically including an e-commerce platform, headless CMS, and a search solution.Consequently, the Vue Storefront team has built custom integrations with most MACH Alliance solution providers, and hosts joint marketing activities such as dedicated events, webinars, and content.As an evangelist for starting a composable commerce transformation with the presentation layer, Vue Storefront will continue its efforts to bridge the gap between technology and business teams, by delivering solutions that help developers supercharge business metrics such as web performance, customer experience, conversion rate, and revenue.This will be achieved by improving the Vue Storefront architecture by consolidating the key elements needed to design, connect, build, deploy, monitor, analyze and improve the most customer-facing of digital experiences.

Patrick Friday

vuestorefront.io

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Vue Storefront

<h3>Delivering a composable, complete enterprise commerce platform for sustainable, profitable growth</h3>E-commerce is anything but static. Regardless of a B2B or B2C focus, e-commerce businesses need to not only explore new markets, but also continually evolve offerings and operations to maximize revenue and profit.The ecosystem and architecture that results from this exploration and evolution can create much complexity and make brands that were once agile less responsive to opportunities with all their resources consumed maintaining custom applications and middleware.Addressing this dilemma, VTEX is an enterprise digital platform where global brands and retailers can drive profitable e-commerce growth via an integrated commerce, marketplace, and order management solution.As a composable but complete platform, VTEX is faster to implement and easier to maintain and connects merchants with customers, partners and channels to run their entire commerce business on a single platform.Applying the principles of composable commerce, the VTEX IO Development Platform enables brands to develop, integrate and switch components of the VTEX platform.With it, merchants can build proprietary back-end and front-end applications and easily extend and customize VTEX's admin, creating new business tools that can be scaled across their entire operation.VTEX’s live connected ecosystem of application, technology and service partners makes it easy for merchants to integrate and test new providers with less risk and cost to the business — as all integrations run on VTEX's infrastructure and are available for all merchants.Other innovations that VTEX offers include VTEX Store Framework, a fully decoupled ‘front-end as a service’ that provides ready-to-use store components based on React, GraphQL and Node.This enables sellers to build and launch high-performance stores that deliver the flexibility and performance benefits of headless commerce without the complexity.Based on these principles of collaboration and integration, VTEX joined the MACH Alliance to educate businesses on how to overcome the complexities of headless and composable commerce by embracing a modular approach.VTEX actively advocates that merchants only decouple the commerce components that provide a business advantage and use VTEX commerce, marketplace and order management services for everything else.Composing commerce experiences from scratch can be a suitable approach for some organizations, however, for everyone else the answer lies somewhere in the middle of full customization and all-in-one commerce platforms.This hybrid approach to headless and composable is where most merchants will find the balance of flexibility and profitability.

Mariano Gomide de Faria, Geraldo Tomaz

vtex.com

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VTEX

<h3>MACH-based commerce engines to power growth</h3>The relatively brief history of e-commerce has been characterised by phenomenal growth as seen in the expected CAGR of 14.7% from 2020 to 2027. This demands that the brands, retailers and enterprises looking to capitalize on that growth must look for technologies that can accommodate not only the scenarios of today but also the success of tomorrow.BigCommerce is a composable open SaaS commerce platform designed to span this scalability gap. Developed to create robust, scalable, secure and differentiated modern omnichannel experiences, BigCommerce spans both B2C, B2B, and Hybrid merchants focused on optimizing their business for growth.As an API-first solution, BigCommerce builds the commerce layer and frees developers to choose their preferred front end. At the time of writing, BigCommerce offers the most headless integrations of any commerce platform and has a global network of over 2,000 partners.With a cloud-native, API-first technological heritage and such a powerful base of collaboration partners spanning SIs, CDNs, CMSs and composable DXPs, it was inevitable that BigCommerce would join the MACH Alliance shortly after it launched. To date, BigCommerce has collaborated extensively with partners such as EPAM, E2X and Valtech.This collaboration has been driven by recent innovations. BigCommerce Multi-StoreFront (MSF) enables businesses to move into new regions, customer segments or launch unique brands through different storefronts, yet remain managed from one single backend. Elsewhere, based on the recognition of the importance of third-party channels, BigCommerce acquired Feedonomics in July 2021.Today’s merchants know they need to meet their customers where they shop and spend their time online, but they often struggle to determine the best combination of channels for their business or the best solutions they should utilize to drive the best return on ad spend and conversion on each channel.BigCommerce Feedonomics is platform-agnostic. Merchants can grow their GMV by using Feedonomics to connect to hundreds of global advertising, marketplace, social and search channels, optimizing their products to drive return on ad spend.Elsewhere, BigCommerce recently introduced Commerce-as-a-Service (CaaS). Amongst other case studies, this has enabled the 2,000 wine brands in the WineDirect ecosystem to build a world-class online presence, extending their market reach, and engaging with and selling to consumers online.BigCommerce has also released new APIs to enable Multi-Location Inventory use cases, with a special emphasis on enabling ‘Buy Online Pick Up in Store’ (BOPIS) capabilities and allowing large enterprise merchants to execute complex inventory scenarios.For further detail on MACH at BigCommerce, please <a href="mailto: meghan.stabler@bigcommerce.com" target="_blank">contact the team</a>.

Brent Bellm

bigcommerce.com

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Big Commerce

<h3>Off the shelf speed, using MACH technology and industry experience</h3>The acceleration of modern commerce is the leading reason for companies looking to embrace digital transformation. This itself is based on increased customer demands for faster processes and better service. On-time fulfilment, time-to-market and speed of response are the vital business metrics, despite ever tightening deadlines. Communication must be instant and in real-time.To accommodate this, integrators have developed offerings that combine their industry experience into ‘off-the-shelf’ style packages that deliver core standardisation whilst still leaving space for individual business differences. The openness and flexibility of MACH-based technology has been critical in developing these ‘accelerators’.KPS is a leader in customer experience transformations that has deployed this strategy to implement customised eCommerce solutions, using adaptive, agile, mobile-first technology.Based on more than two decades of creating digital solutions that span operational and customer touchpoints for global household names in retail, B2B and D2C markets, KPS has distilled customer-focused digital transformation into 12 pillars of a successful commerce strategy. Which include marketing, sales, loyalty, experience, marketplace, content and assets, customer identity, eCommerce, CPQ, personalisation, service and PIM.This strategy is at the heart of KPS’s Path to Composability, a series of ready-to-go platforms, built on MACH technologies, including several from across the Alliance. Following its certification in April 2021, KPS has continued building its strong relationships with Amplience and Dynamic Yield, to offer next generation eCommerce capabilities to a range of enterprise retail clients.Looking to the future, KPS is set to develop more high-speed deployment capabilities that are focused on delivering high-quality projects at pace.KPS believes that this can only happen by collaborating with customers to understand their challenges and goals and then select from the range of enterprise technologies throughout the Alliance and beyond.One of the products of KPS’ experience and customer focus, has been the recognition that end-to-end MACH may not always be right for a business.KPS has pioneered a ‘Best of Both’ approach, ensuring legacy and newly implemented technologies alike can perform in a MACH compliant way. This preserves investment but also enables composable commerce opportunities in the future.Over the coming year, KPS will focus on implementing solutions that bring flexibility to these hybrid environments, extracting the best possible performance out of existing "monoliths", which clients may not want to tear down and rebuild, augmented with state-of-the-art MACH components to deliver integration and a path to the future.For further information on MACH at KPS, please <a href="mailto:rebecca.collins@kps.com" target="_blank">contact the team.</a>

Barnaby Moffat

kps.com

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<h3>Driving MACH forward with marketing discipline</h3>Innovation in technology is often perceived as driven by experimental research departments, removed from the realities of day-to-day business.This is especially true within marketing, where the relentless demand for competitive advantage means modern technology, services and even processes are thrown into the business, or proposed to a client, without comprehensive grounding in the disciplines of marketing itself.However, there is a compelling argument to be put forward that such a grounding can yield far more powerful results for these projects. The issue lies in finding a partner with such an established marketing pedigree to match the ferocious pace of innovation.As the digital transformation hub of advertising and PR giant Publicis Groupe, Publicis Sapient brings together over three decades of engineering, design, experience, consulting, strategy, and data into one cohesive offering.Rather than strategy-first, consulting-first, systems integration-first, or technology-first; Publicis Sapient brings all its capabilities together in service of the customer.Sapient was founded in 1990 in Cambridge, Massachusetts and became a fully owned division of Publicis in February 2015. With the backing of one of the largest marketing groups in the world, Publicis Sapient is a digital consultancy that strives to be at the forefront of the evolution of digital transformation.But even here, the consideration of ‘customer first’ is evident: any technology deployment must work across the channels that the customer defines – and then redefines - as the market shifts.This has created a clear focus on delivering microservices to drive digital transformation, which in turn has led Publicis Sapient to the MACH Alliance.Joining in 2022, Publicis Sapient continues to share its technical expertise to drive MACH-led solutions, develop best practices and create and publish technical documentation and blueprints to demonstrate how clients can adopt and integrate MACH technologies.This material reflects the tools and assets used by Publicis Sapient to unlock value for clients, especially the accelerators developed by Publicis Sapient to propel organizations toward their digital future by accelerating the time to business impact.Through customer-focused strategy and the delivery of technology and engineering, platforming and experience design, Publicis Sapient will ensure MACH Alliance technology remains at the forefront of customer-first strategies and business agility.For further details on MACH at Publicis Sapient, please <a href="mailto:giancarlo.anania@publicissapient.com" target="_blank">email the team.</a>

Nigel Vaz 

publicissapient.com

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Publicis Sapient

<h3>Driving MACH-driven businesses</h3>Within business technology, a common mistake is to assume that disruptive ideas such as MACH, are the exclusive province of small, agile start-ups, pitching creativity and innovation against the size and muscle of huge corporates. It is the David vs Goliath fallacy.As an example of a corporate giant embracing and shaping MACH, Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology, helping them develop and address the challenges of tomorrow.Capgemini has been active within the MACH ecosystem for several years – both implementing full composable solutions and augmenting traditional landscapes with MACH technologies.Having joined the MACH Alliance in 2022, Capgemini has already collaborated closely with other members to create and craft joint activity and advocate not only MACH as a technology stack but also as a driver of business change and value.For Capgemini, MACH principles deliver business and technology solutions that enable an organization to transform and improve performance by adapting more quickly and intuitively to changing market dynamics.This is driven by a focus on agility and finding competitive advantage – often enabled by collaboration across business partners.This was most recently seen in the 2022 launch of ‘Crafted Commerce’ - an approach to the challenges and opportunities that exist for transactional organizations across industries who are moving towards MACH technologies and composable strategies.Crafted Commerce empowers an organization to accelerate the process of procurement, deliver faster, and reduce time to market for new capability, products, and channels. Recognizing the profound impact and business changes that arise because of composable strategies, MACH is a key focus for Capgemini throughout the next 12-18 months.Leveraging its undoubted size and expertise of working with 85% of the 200 largest public companies on the Forbes Global 2000 list, Capgemini will use MACH principles to push the boundaries and assumptions of traditional agency and system integrator approaches to programs of change, from initial engagements through to the sophisticated demands of a multi-vendor landscape.

Aiman Ezzat

capgemini.com

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Capgemini

<h3>Engineering Digital &amp; Physical Experiences Using MACH Principles</h3>Faced with the inherent complexity of modern architectures, choosing the right partner is just as important as finding the correct technologies. This is made even more challenging as many brands must look beyond digital, into the physical space, to create data-driven, customer-centric omnichannel experiences, combining hardware, software and experiential prototyping.Building upon nearly three decades of software engineering heritage, EPAM is a global digital transformation services provider that combines both digital and physical product development alongside engineering services.Its dedicated e-commerce practice boasts more than 1,450 specialists that provide a range of services spanning consulting, customer and employee experience, user interface (UI) development, change management, technology portfolio assessment, composable ecosystems, legacy migration, commerce and headless capabilities and more.EPAM directs these services in accordance with two core objectives. Firstly, EPAM seeks to become the world’s leading digital transformation services company and partner for adaptive businesses.Secondly, it aims to redefine the digital experience sector to prepare for huge incoming shifts in media, front-end and back-end platforms, and technologies designed with humans at the center. This has inevitably led EPAM to become a business leader in the composable and MACH-based space.As a founding member of the MACH Alliance, EPAM is particularly active within the community. EPAM has a dedicated MACH competency with designers and engineers trained and certified in one or more MACH platforms.This investment is driven by a goal of bringing together like-minded companies and experts with a similar technology vision to drive next-generation digital experiences, which meet and exceed the growing expectations of modern users.EPAM engages in multiple projects with other MACH Alliance members, as well as joint marketing campaigns, thought leadership, in-person events, MACHathons and conferences.A recent example of these collaborations saw EPAM work alongside Contentstack, Algolia and commercetools to implement new eCommerce capabilities at the global bakery ingredient manufacturer, Dawn Foods.EPAM continues to invest heavily in MACH-related innovation. Enginiety, an EPAM company, recently developed IPA.C (Integration Platform Accelerator for Commerce), which complements modern, headless architecture by providing a unique progressive web app (PWA) customer experience, and the ability to connect to any backend. Innovations such as these lay the groundwork for EPAM to continue engineering a MACH-based future across diverse markets.For further information on MACH at EPAM, please <a href="mailto:wfbmach@epam.com" target="_blank">contact the team.</a>

Arkadiy Dobkin 

epam.com

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EPAM

<h3>Using modular technologies to realize modern digital value</h3>Orium is a leading North American composable commerce consultancy and system integrator. They believe that the flexibility and extensibility offered by headless and composable technologies are the only way complex brands can succeed in an ever-changing landscape.They help ambitious brands execute, innovate, and transform more quickly across their commerce and retail journeys, championing a MACH-based approach to digital commerce platforms.Orium brings over a decade of experience to their engagements.Headless practitioners since their inception in 2009, they not only ensure their clients have the right composable technologies in place to streamline operations and experiences, but also that the brands they work with are set up to manage those technologies effectively.Specializing in composable commerce, customer data, and retail platform engineering, Orium is leading the category with innovative solutions, like the Omniretail Accelerator™ for commercetools. This accelerator is built for brands facing the challenges of business complexities as they scale.The composable architecture provides greater flexibility, allowing brands to experiment and innovate to create meaningful customer experiences, while managing omnichannel commerce effectively.Orium joined the MACH Alliance in early 2021 and has formed strong partnerships with composable technology leaders since. They work closely with these providers to break down business silos for some of the world’s top brands, including Indigo, New Balance and OnLogic.Orium truly believes that MACH architecture will shape the future of retail and commerce experiences, and are working with a range of MACH-based technologies to develop their next-generation solutions. This includes Orium's Customer Data Reference Architecture, a combination of methodology, tool kit, and asset library that will unlock better processes to gather and model the data necessary to accelerate time to value.As evidenced by the rapid rise of MACH-based technologies and composable commerce, single-point solutions and ‘one-off’ fixes that use a monolithic infrastructure are no longer sufficient for modern brands. There is no future success without an interconnected, composable technology offering a holistic approach to orchestrating all the customer touchpoints, interactions, and data that define omnichannel experiences today.For further detail on MACH at Orium, please<a href="mailto:sales@orium.com" target="_blank"> contact the team.</a>

Jason Cottrell

orium.com

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Orium

<h3>Engineering at scale to deliver MACH-based digital transformation</h3>As a global digital engineering company, Grid Dynamics leverages a high-performance, innovative culture to partner and build end-to-end solutions with the biggest brands in the world. Throughout a range of vertical industries, Grid Dynamics leverages fifteen years of experience across thousands of digital transformation projects to address issues of business flexibility, speed-to-market, and scale.Grid Dynamics taps its strong engineering pedigree to attract, grow and retain the best global talent. It seeks to hire the top 10 percent of engineers from the best local universities and train them in its ‘Grid University’ to orientate that talent towards a specific technology specialization as early as possible.Their focused, skillful and dedicated workforce is organized into product-oriented delivery teams to help clients solve complex business and technology problems. This structure helps accelerate digital transformation journeys for customers and amplify their results.Grid Dynamics has a rich history of designing and implementing applications with the core principles promoted by the MACH Alliance. A cloud-native company since inception, Grid Dynamics built some of the first-generation cloud, API-first, headless applications for the biggest digital natives, such as eBay and Paypal.Since then, it has expanded to the burgeoning space of digital retail, transforming monolithic architectures of brick-and-mortar department stores and brands to modern MACH commerce platforms, driving differentiated, personalized customer shopping experiences.Over the years, Grid Dynamics has forged strong partnerships with API-first cloud-native technology providers, integrating its capabilities into solutions and moving towards a composable commerce vision.Following the success of the digital commerce MACH revolution, Grid Dynamics helps other industries to realize the benefits of cloud-first thinking.A recent client, selfologi, is an example of a MACH Alliance collaboration between Grid Dynamics, commercetools, Amplience, and Algolia that produced an innovative, transactional B2C and B2B content and e-commerce marketplace—recognized as the Best Health / Pharma Project by the MACH Alliance, and as the Most Innovative Digital Healthcare Solution of The Year by Dubai-based magazine, Entrepreneur ME.Grid Dynamics has also followed MACH principles to deliver a range of AI / ML projects, spanning price, promotion, supply chain optimization, search, natural language processing, and computer vision.Looking to the future, Grid Dynamics’ R&amp;D Labs will continue to develop and publish blueprints, accelerators, and starter kits in partnership with hyperscalers and MACH Alliance members to reduce complexity, cost, and time-to-market for modern cloud-first solutions.

Leonard Livschitz

griddynamics.com

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Grid Dynamics

<h3>Designing human experience with MACH technologies: AKQA</h3>The emotional aspect of successful commerce is often overlooked. Amidst talk of content management, carts, checkout and fulfilment technologies, it is easy to forget that a decision to purchase is propelled by specific emotional triggers. This may be as simple as trusting a given supplier based on previous on-time deliveries, or as complex as a consumer identifying with specific aspects of a particular brand as they mature together.Addressing this mixture of technology, commerce and experience, AKQA is a design and innovation company with 35 studios across 24 countries. Using an interdisciplinary approach across service, experience and product design, AKQA aims to conceive and realise cohesive, responsive, accessible experiences.This spans not only technology but also creative material that builds emotional resonance, inspire, entertain and act as a catalyst for behaviour to change. This is then commercially orientated, where AKQA drives growth for customers by optimising channels, and creating new revenue streams through direct-to-consumer relationships. As this formula builds growth, AKQA ensures that the architecture can be maintained and improved to deliver personalised experiences at scale.Like many integrators, the MACH journey for AKQA is founded on a long-established history. For AKQA, MACH began with headless implementations over a decade ago, as the most viable way to create bespoke and qualitative user experiences.Embracing a composable architecture enabled AKQA to accelerate brand website and e-commerce builds by 50% while fully integrating commerce, content and digital services as they were needed.As certified partners to other Alliance members, the partnership between AKQA and the likes of Netlify and Contentful is crucial to the success of a wide array of clients.The collaborative spirit of the Alliance is seen in the AKQA methodology of answering client needs with a team of carefully selected MACH partners, chosen to deliver the best results.This collaboration has led to technological innovations within AKQA including an advanced, fully automated design system flow that exports Figma designs directly into front end website storybooks, as well as the mobile software development kits to expand this capability to iOS and Android. Elsewhere, AKQA has developed custom fields in headless content management systems, to integrate customer segmentation and content, creating personalized experiences.Looking to the future, AKQA will continue to accelerate the development of composable architecture, to deliver faster, more cost-effective, and immersive brand experiences that mix commerce, content, services and CRM as the agency expands across North America, EMEA and APAC. Design will remain at the core of these offerings as AKQA is set to explore automated performance and accessibility testing.For further details on MACH at AKQA, please <a href="mailto: peter.bruun@akqa.com" target="_self">contact the team.</a>

Ajaz Ahmed

akqa.com

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AKQA

<h3>Empowering e-commerce with open source</h3>Collaboration has been a core pillar of the MACH approach since its inception. That collaboration demands a commitment to openness and a willingness to share best practice, technology and even strategy.Typically, the cooperation of technology companies to develop APIs that enable quick, comprehensive integration is both the demonstration, and the benchmark for this spirit of collaboration.But for systems integrator Divante, the mission to drive MACH-based e-commerce across both B2B and B2C markets, has led them to go one step further and embrace open source thinking.Divante develops online shopping experiences that drive ROI through improved design, implementation, integration and optimization.The company, composed of more than 350 industry experts, is driven by a desire to disrupt both online and offline retail. Consequently, it has an established track record of experimentation and implementing new technologies that others are hesitant to adopt. Divante has enjoyed early mover advantages with customized software and product information management (PIM) implementation projects. These open-source principles have been part of Divante since its beginning. Initially, the integrator sought to capitalize on the agility and speed of response that open source enables.As Divante evolved, it combined this open source mindset with a commitment to empowering retailers and brands using an API-first strategy. This approach of combining open source software and collaboration at the core, has enabled Divante to deliver projects incredibly quickly. The speed of development within Divante has created a wide portfolio of products and breadth of expertise, spanning chatbots, progressive web applications (PWAs), 3D product models, augmented reality (AR) and loyalty scheme systems.This growth has caught the eye of not only enterprises such as Bosch, SAP, Marco O'Polo and Staples, but also the next generation of startups looking to scale their businesses. This has led to the development of the Divante4Startups program, helping small businesses to grow faster using MACH technologies and an open source mindset. Divante joined the MACH Alliance in 2022, following a successful merger with German digital-transformation specialist Cloudflight. Joining the MACH Alliance is a reflection of Divante’s open source principles and the integrator has been an active contributor to the community, participating in both the Technology and Marketing Councils. Building on such partnership, Divante is set to deliver a range of innovations to the market. It is currently investing heavily in Predicty: a smart budget allocator, and new implementations of the ‘guided shopping’ approach, maximizing the opportunities of MACH to recreate the in-store experience, online.For further details on MACH at Divante, please <a href="mailto:sales@divante.com" target="_self">contact the team.</a>

 Marcin Łaskawski

divante.com

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Divante

<h3>A total commitment to B2B MACH</h3>Zaelab is a highly-skilled and trusted digital partner that helps global B2B organizations win in the digital economy by accelerating commercial innovation. Zaelab’s expert advisors and engineers work closely with clients to deliver next-generation digital solutions that result in better user experiences and higher profitability.This focus on the B2B market is driven by a realization that not only is B2B business complex, but also that its unique needs have long been ignored. In delivering commerce solutions to the B2B market for decades, the Zaelab team struggled to meet client needs with traditional, monolithic, ‘one-size-fits-all’ solutions.Frustrated with technology that severely lacked the ability to serve these specific demands, Zaelab adopted the MACH principles of future-proof, API-based approaches and has gone on to deliver world-class ecommerce solutions. As a result, Zaelab has generated more than $10 million in revenue and has secured the interest of global brands, including Milwaukee Tools, ABB, and Titleist.Zaelab is the innovator behind Portul, the composable frontend that reimagines the B2B commerce and quoting experience.The MACH-based, B2B-focused solution equips underserved B2B organizations and their customers, sales, and customer service teams with a B2B digital experience that accelerates the quoting process, whilst ensuring industry best practices.Portul enables B2B organizations to reduce their time to market by deploying a superior digital experience for customers, sales, and customer service teams alike.Zaelab is also the innovator behind ZCommerce, - a headless digital experience offering and service for manufacturers.Zaelab is not alone in its mission to deliver API-first, B2B commerce solutions. The company joined the MACH Alliance in June 2022, and realized that it was already collaborating with many other members.Zaelab recognizes that different platforms are needed within the MACH architecture for different businesses, and has developed keen links with commercetools and VTEX.Going forward, Zaelab is investing aggressively in MACH-based approaches and will continue to find new ways to utilize composable technology and the ecosystem partners within the MACH Alliance to deliver more value to clients.For further detail on MACH at Zaelab, please <a href="mailto:evan@zaelab.com" target="_blank">contact the team.</a>

Evan Klein

zaelab.com

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Zaelab

<h3>Business transformation powered by MACH-based innovation</h3>MACH will enable businesses to embrace digital transformation and close the ‘experience gap’ between customer expectation and reality. It is the only way businesses in complex environments can unlock frictionless engagement and innovation at speed, across the entirety of their customer journey.Valtech believe that MACH and Composable Enterprise can enable digital-first, fast and innovative business transformation. Even in the most complex, multi-region, multi-business model, omni-channel commerce environments. Evidenced by their work with brands including MAC Cosmetics, AUDI, Mars and L'Oréal, Valtech enables interconnected and holistic commerce journeys through a Composable technology offering; orchestrating their digital commerce business across all touchpoints.As a founding member of the MACH Alliance, Valtech was an early adopter of MACH and was the first global partner for many leading SaaS providers, including commercetools. Through decades of commerce experience, they guide clients on how to drive outcome from solutions based on composable principles. They are also invested in the broader MACH ecosystem by being a strategic partner of multiple MACH Alliance Certified Vendors and Enablers, as well as regularly participating in MACHathon events, winning awards across numerous categories.As a globally connected company with a fully integrated local presence in more than 20 countries, Valtech combines expertise in technology, experience design and data to transform how businesses operate: optimizing business-critical digital platforms for multichannel commerce and marketing in a digital-first world. They continue to champion MACH technologies and principles to drive business transformation, removing complexity and delivering innovative, frictionless solutions for the world’s best-known brands.To discover more, or to connect with our MACH experts, visit <a href="http://www.valtech.com/" target="_blank">www.valtech.com.</a>

Olivier Padiou

valtech.com

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Valtech

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