<h3>A content-centric MACH evolution</h3>In the online world, content defines experience. It determines how colleagues collaborate, share and access information. It is the expression of how customers engage with their preferred brands. Consequently, success in this digital-first era means blending content, such as video, photos, text and audio, to create compelling products and experiences on any device. Digital builders – developers, content creators, architects and marketers - are the creative force behind customer engagement.But most digital content created is used once and then stored in silos, inaccessible and difficult to find and reuse. This wastes time, frustrates teams and misses opportunities. Instead of evolving the digital experience, teams are stuck reinventing the wheel.Contentful is a composable content platform that recognizes that web CMS simply isn’t suited to supporting the wide array of digital channels people use.With structured content, unified in a single platform designed for digital business, Contentful makes it possible to create once and publish everywhere, putting content at the heart of every interaction.As an inaugural member of the MACH Alliance, Contentful endorses and advocates passionately for the Alliance’s goals of educating companies on the value of the composable approach. Contentful partners with a considerable proportion of MACH Alliance members and has worked on many joint projects.Contentful currently focuses its API-first, composable content platform approach on developing task-focused workflows and functionalities for specific jobs to be done, increasing the impact of content on the end-user experience.This spans the specific needs of exploratory projects or small teams, to enterprise organizations creating digital experiences for multiple regions, brands, and applications.Recent innovations from Contentful include the App Framework that enables customers and partners to build a variety of apps that may become available on the Contentful Marketplace. Contentful released its first-party apps in March 2021 to provide an interface for content teams throughout a business.In October 2022, Contentful rolled workflows and automation into its Contentful Studio add-in product to provide even greater capabilities for content teams - both technical and non-technical - to work independently but in coordination, enhancing collaboration and supporting governance.Additional new releases include orchestration of multiple content repositories and further work on the Contentful portfolio of partner integrations across commerce, personalization, and experience orchestration. All these integrations serve to create the digital workspaces that support the way different content teams prefer to work.

Steve Sloan

<h3>Designing human experience with MACH technologies: AKQA</h3>The emotional aspect of successful commerce is often overlooked. Amidst talk of content management, carts, checkout and fulfilment technologies, it is easy to forget that a decision to purchase is propelled by specific emotional triggers. This may be as simple as trusting a given supplier based on previous on-time deliveries, or as complex as a consumer identifying with specific aspects of a particular brand as they mature together.Addressing this mixture of technology, commerce and experience, AKQA is a design and innovation company with 35 studios across 24 countries. Using an interdisciplinary approach across service, experience and product design, AKQA aims to conceive and realise cohesive, responsive, accessible experiences.This spans not only technology but also creative material that builds emotional resonance, inspire, entertain and act as a catalyst for behaviour to change. This is then commercially orientated, where AKQA drives growth for customers by optimising channels, and creating new revenue streams through direct-to-consumer relationships. As this formula builds growth, AKQA ensures that the architecture can be maintained and improved to deliver personalised experiences at scale.Like many integrators, the MACH journey for AKQA is founded on a long-established history. For AKQA, MACH began with headless implementations over a decade ago, as the most viable way to create bespoke and qualitative user experiences.Embracing a composable architecture enabled AKQA to accelerate brand website and e-commerce builds by 50% while fully integrating commerce, content and digital services as they were needed.As certified partners to other Alliance members, the partnership between AKQA and the likes of Netlify and Contentful is crucial to the success of a wide array of clients.The collaborative spirit of the Alliance is seen in the AKQA methodology of answering client needs with a team of carefully selected MACH partners, chosen to deliver the best results.This collaboration has led to technological innovations within AKQA including an advanced, fully automated design system flow that exports Figma designs directly into front end website storybooks, as well as the mobile software development kits to expand this capability to iOS and Android. Elsewhere, AKQA has developed custom fields in headless content management systems, to integrate customer segmentation and content, creating personalized experiences.Looking to the future, AKQA will continue to accelerate the development of composable architecture, to deliver faster, more cost-effective, and immersive brand experiences that mix commerce, content, services and CRM as the agency expands across North America, EMEA and APAC. Design will remain at the core of these offerings as AKQA is set to explore automated performance and accessibility testing.For further details on MACH at AKQA, please <a href="mailto: peter.bruun@akqa.com" target="_self">contact the team.</a>

Ajaz Ahmed

MACH Alliance partnerships

akqa.com

akqa.jpg

AKQA

<h3>MACH-based, blazing fast search at massive scale: Algolia</h3>Silicon Valley based start-up Algolia, is revolutionising search and discovery with its powerful API-first, search and discovery platform with its unique hybrid search engine, combining keyword and vector-based semantic search via NeuralSearch technology, in a single API.Algolia empowers both builders and business users with a better way to build unique, engaging end user experiences at Internet scale to predict what customers want, and the best application browse experience leading to more remarkable discovery.Using artificial intelligence (AI), Algolia’s Search and Recommend APIs simplify the ability to understand users’ intent to personalize experiences and offers — even from "first visit” and “first search.” This enables customers to discover goods, offers, and content so quickly, that they don’t go anywhere else.Search and recommendations are more than simply a set of results. It’s the instant gratification that a customer gets from being understood, as the product that they seek is surfaced in milliseconds, generating the maximum yield from any interaction. Algolia powers 1.5 trillion such searches a year and is used by one in six online users, everyday – putting this in context, that’s bigger than Bing, Yahoo, Baidu, Yandex, and DuckDuckGo combined.As the first Search &amp; Discovery platform to join the MACH Alliance in June 2020, Algolia is fully aligned with the mission to "Future proof enterprise technology and propel current and future digital experiences." With more than 17,000 customers, Algolia has worked with many MACH members to bring the best composable experiences to life including 2022 MACH Award recipients Harry Rosen, selfologi, and Embonor.There have never been more ways to interact with an application through multiple digital touch points – the web, mobile, connected devices, and more.This API-first approach allows a business to deliver apps that not only operate in any channel, but can scale as more channels are added without having to create new solutions for each of those avenues. Over the next 12-18 months, Algolia will continue to collaborate with Alliance members, offering combined solutions and packaging to make it easier for customers to choose and implement composable business.For further details on MACH at Algolia, please <a href="http://partners@algolia.com">email the team</a>

Bernadette Nixon

MACH Alliance partnership's

Algolia Website

London.png

London_(2).png

11.png

Algolia

<h3>Partnerships that push the possible</h3>Apply Digital is an agency that realizes the exceptional potential of MACH-based businesses to offer a collaborative, open approach to integrating cutting-edge technologies, free from the limitations of legacy providers. Through experimentation and innovation spanning artificial intelligence and machine learning (AI/ML), computer vision, augmented and extended realities (AR/XR), blockchain, and more, Apply Digital helps their clients push the impact of composable technologies in creating digital solutions.From leveraging headless content capabilities to create atomic design systems to building MACH-based commerce solutions that reduce vendor lock-in, Apply Digital orchestrates touch points across physical and digital spaces into a cohesive experience.Apply Digital joined the MACH Alliance in May 2022, following several years of deploying MACH-based technologies and advocating composable principles.This Certification has amplified the agency’s credibility, and several Apply Digital leaders are active representatives on panels and councils in the Alliance.The digital agency is known for successful collaboration with several MACH Alliance members. At the MACH One conference, Apply Digital’s client Kraft Heinz showcased its transformational journey to a composable DXP that includes many technologies of MACH Alliance members. This first-of-its-kind digital build involves more than ten composable technologies — content management, commerce, loyalty, search, marketing automation, personalization, and analytics, to name a few. In July 2022, Apply Digital acquired MACH practitioner Reign, a Chile-based digital services company and a recipient of the MACH Alliance Award 2022 for the Best B2B project. Apply Digital’s acquisition of E2X, a UK-based commerce strategy and development agency and a fellow MACH Alliance member in October 2022, positions them as one of the world’s largest MACH-focused digital solutions companies across the areas of commerce and digital experiences.Apply Digital’s tried-and-tested experiences with diverse technology partners have unlocked various successful solutions. As a strategic digital partner to biotech leader Moderna, they architected a scalable, future-proof ecosystem that includes the technologies of at least five members of the MACH Alliance. Apply Digital teams have developed several features for Moderna, including a tool that guides healthcare professionals to help reduce wasted vials and call center wait times. A long-running partnership between Contentful and Apply Digital helped launch a visually striking and highly secure website for Shaw Mobile, the first new wireless carrier business to hit the Canadian market. Within three months following its launch, Shaw Communications gained 60,000 new customers, and overall revenue grew by 14.7 percent.As Apply Digital continues to build and strengthen partnerships with MACH Alliance members, their solutions push the boundaries of what MACH-based collaboration can deliver to support each client’s unique needs.For further details on MACH at Apply Digital, please<a href="mailto: danielle.salley@applydigital.com" target="_self"> contact the team.</a>

Gautam Lohia

applydigital.com

apply-digital.jpg

Apply Digital

<h3>MACH-based commerce engines to power growth</h3>The relatively brief history of e-commerce has been characterised by phenomenal growth as seen in the expected CAGR of 14.7% from 2020 to 2027. This demands that the brands, retailers and enterprises looking to capitalize on that growth must look for technologies that can accommodate not only the scenarios of today but also the success of tomorrow.BigCommerce is a composable open SaaS commerce platform designed to span this scalability gap. Developed to create robust, scalable, secure and differentiated modern omnichannel experiences, BigCommerce spans both B2C, B2B, and Hybrid merchants focused on optimizing their business for growth.As an API-first solution, BigCommerce builds the commerce layer and frees developers to choose their preferred front end. At the time of writing, BigCommerce offers the most headless integrations of any commerce platform and has a global network of over 2,000 partners.With a cloud-native, API-first technological heritage and such a powerful base of collaboration partners spanning SIs, CDNs, CMSs and composable DXPs, it was inevitable that BigCommerce would join the MACH Alliance shortly after it launched. To date, BigCommerce has collaborated extensively with partners such as EPAM, E2X and Valtech.This collaboration has been driven by recent innovations. BigCommerce Multi-StoreFront (MSF) enables businesses to move into new regions, customer segments or launch unique brands through different storefronts, yet remain managed from one single backend. Elsewhere, based on the recognition of the importance of third-party channels, BigCommerce acquired Feedonomics in July 2021.Today’s merchants know they need to meet their customers where they shop and spend their time online, but they often struggle to determine the best combination of channels for their business or the best solutions they should utilize to drive the best return on ad spend and conversion on each channel.BigCommerce Feedonomics is platform-agnostic. Merchants can grow their GMV by using Feedonomics to connect to hundreds of global advertising, marketplace, social and search channels, optimizing their products to drive return on ad spend.Elsewhere, BigCommerce recently introduced Commerce-as-a-Service (CaaS). Amongst other case studies, this has enabled the 2,000 wine brands in the WineDirect ecosystem to build a world-class online presence, extending their market reach, and engaging with and selling to consumers online.BigCommerce has also released new APIs to enable Multi-Location Inventory use cases, with a special emphasis on enabling ‘Buy Online Pick Up in Store’ (BOPIS) capabilities and allowing large enterprise merchants to execute complex inventory scenarios.For further detail on MACH at BigCommerce, please <a href="mailto: meghan.stabler@bigcommerce.com" target="_blank">contact the team</a>.

Brent Bellm

bigcommerce.com

bigcommerce.jpg

Big Commerce

<h3>Embodying the many sides of MACH</h3>The MACH ecosystem encompasses profound oxymorons. Frequently, MACH companies will be behind the award-winning digital experiences of some of the biggest brands on the planet, yet remain relatively unknown. Vendors and integrators alike experience the hypergrowth associated with most start-ups, yet rarely make the pages of business media, and profound technological evolution is often driven by creative teams, far removed from coding or software development.As a technology provider that has been in private beta with some of the largest businesses in the world, Branding Brand epitomises these dichotomies. In 2009, they debuted their mobile platform. Since then, the company has seen prolific partnership, recently experiencing 100% year-over-year growth. It is now one of the top mobile providers to the Internet Retailer Top 500, with more than 12m daily users of apps and sites built on its platform.Driven by a mission to empower creatives to make their vision a digital reality, Branding Brand’s composable commerce platform disrupts this creation by instantly connecting headless technologies.This enables codeless experience creation and management, across websites and apps, using a mobile-first perspective as the glue to create and solidify connections between people, technology, and across the online / offline divide. The platform integrates headless vendor APIs instantly, enabling businesses to start building out e-commerce experiences quicklyAs a result, Branding Brand found itself frequently integrating MACH Alliance vendors on behalf of clients and partnering with Alliance-certified integrators. This led to Branding Brand joining the Alliance in September 2021 to better align itself with the technologies that the software was designed to support.As a result, Branding Brand has developed codeless API integrations for a huge range of MACH vendors, with instant updates for native apps. Elsewhere, Branding Brand has made considerable progress in developing segmented user content and service capabilities.For further details on MACH at Building Brand, please <a href="mailto:sm@brandingbrand.com" target="_blank">email the team.</a>

Christopher Mason

brandingbrand.com

branding-brand.png

Branding Brand

<h3>Visual media at MACH-speed</h3>Consumers today demand visually rich experiences. It is no longer enough for a brand to have a compelling story. That story must be told in a compelling way. In an age of ubiquitous, high-speed networks, mobile devices with high resolution screens and on-demand services such as Netflix or Disney+, a compelling narrative means lots of imagery, video and interactive options. And of course, these experiences must be performant, regardless of the digital channel that the consumer is using.As the explosive demand for visually-rich online experiences has shown, the volume of media required to meet this market hunger is humanly impossible to manage. An intelligently automated, media-centric solution is the only viable option. This is the basis of The Cloudinary Media Experience Cloud: an end-to-end rich media management and delivery SaaS platform for delivering highly engaging visual experiences at scale.The platform currently has more than 60 billion assets under management, across thousands of customers, and more than a million users. With Cloudinary Programmable Media, developers can automate image- and video-processing tasks and oversee media at scale with robust APIs, modern SDKs, and content-aware AI capabilities. Cloudinary’s Digital Asset Management (DAM) uses intelligent automation to supercharge the creation of asset variations, eliminating tedious and time-consuming work.Recognizing that it has been API-first, SaaS, headless and microservices based from inception, Cloudinary joined the MACH Alliance in August 2021. Since then, Cloudinary has collaborated with MACH members through joint events and content. As a sign of the Cloudinary commitment to MACH, the company has also appointed senior members throughout various business functions, to focus on making these Alliance partnerships successful.Throughout all these collaborations, Cloudinary is committed to pioneering this new product category to provide its customers with everything they need to manage rich media assets across the entire lifecycle. Cloudinary is innovating continuously to support emerging formats and new media types, eliminating the need to develop or maintain expertise across product and engineering teams. As an active Alliance member, Cloudinary remains committed to ensuring brands have everything they need to build modern tech stacks and deliver engaging experiences across all digital channels with high quality, high performant, rich media.For further information on MACH at Cloudinary, please <a href="mailto:mach@cloudinary.com" target="_self">contact the team.</a>

Itai Lahan

cloudinary.com

Cloudinary.png

Cloudinary

<h3>Moving MACH into the B2B realm</h3>Business-to-business (B2B) digital maturity continues to evolve to provide modern e-commerce experiences. Over 80% of B2B buyers prefer to order or pay through digital channels. Consequently, sales are more complex, fulfilment increasingly sophisticated, and the risk to a brand of not managing both exceptionally well, is critical. The rewards for establishing dominance are substantial - Forrester estimates that US B2B e-commerce alone will reach $3 trillion by 2027 and account for almost a quarter of total US B2B sales.commercetools is a digital commerce software provider that empowers organisations to embrace innovation and thrive by providing flexible APIs that enable an agile, customizable commerce infrastructure at scale. Spanning B2B, DTC and B2C spaces, commercetools’ portfolio enables companies of all sizes, industries, and business models to challenge the status quo of their industry and differentiate themselves.As a founding member of the MACH Alliance, commercetools actively promotes and advocates for the headless approach. commercetools has been a part of many projects with other Alliance members and is currently working on robust relationships with Amazon Web Services (AWS) and Netlify to leverage their services across all regions.commercetools continues to lead the industry and push the technical and architectural innovation capabilities of MACH forward.This pre-packaged solution enables brands and retailers to leverage headless architecture without the complexity of a major re-platforming.In Q3 of 2022, commercetools added complex business model processing functionality to its market-leading composable commerce product. This automates time-intensive processes such as quotes and promotional pricing, enabling businesses to focus on maximising customer experience, improving service and increasing revenue.Additionally, commercetools is doubling down on the distinct features that support manufacturers, distributors, and wholesalers by addressing hybrid scenarios where businesses operate across multiple business models.Available as a portfolio, these products make it easy for mid-market and high-growth companies across sectors to take advantage of a MACH-based solution with enterprise-level sophistication.For further details on MACH at commercetools, please <a href="mailto:comms@commercetools.com" target="_blank">contact the team.</a>

Dirk Hoerig

commercetools.com

commercetools.jpg

commercetools

<h3>MACH-based technology to elevate the human experience</h3>Based on its deep expertise in data, creative development, technology and strategy disciplines, Deloitte Digital is a recognised leader in commerce services. This leadership has been based on helping clients build customer journeys that create new growth. With a global footprint that includes 48 studios throughout 34 countries and more than 14,000 practitioners, Deloitte Digital focuses on the use of technology to elevate the human experience.A keen commercial rationale is behind this thinking. Modern customers expect to be treated less like customers and more like real people. Whether they are customers, citizens, patients, or employees, people expect to be connected in the moments that matter, with relevant solutions for their real-life wants and needs. Deloitte Digital has become a trusted partner for the strategy and tactics throughout the customer engagement and technical implementation of such projects.As a MACH Alliance member, Deloitte Digital is focused on building this transformation of solutions around headless, cloud-native, and API-first architectures. Whilst Deloitte Digital joined the MACH Alliance in 2022, it has been practicing composable principles in client projects for many years.Deloitte’s decision to join the MACH Alliance was driven by a desire to build opportunities alongside like-minded partners and identify new innovative MACH solution opportunities for clients in the future.This has been expressed notably in projects with commercetools, such as the delivery of e-commerce capabilities to the retailer, John Lewis. Also, a result of its MACH ambitions, Deloitte Digital has developed a new center of excellence dedicated to custom composable solutionsThis center of excellence focuses on applying MACH principles to deliver a scalable and future-proof solutions.Elsewhere, other focused innovation has included an accelerator for the commercetools platform that uses pre-built modules to deliver critical B2B commerce features on top of the ‘out of the box’ modules. These partnerships and innovations set the tone for Deloitte Digital’s constant development of new assets and solutions.This will include continued development of new accelerators and pre-built solutions to accompany other MACH vendor offerings across different markets.

Sam Roddick

deloittedigital.com

deloitte.jpg

Deloitte Digital

<h3>Engineering Digital &amp; Physical Experiences Using MACH Principles</h3>Faced with the inherent complexity of modern architectures, choosing the right partner is just as important as finding the correct technologies. This is made even more challenging as many brands must look beyond digital, into the physical space, to create data-driven, customer-centric omnichannel experiences, combining hardware, software and experiential prototyping.Building upon nearly three decades of software engineering heritage, EPAM is a global digital transformation services provider that combines both digital and physical product development alongside engineering services.Its dedicated e-commerce practice boasts more than 1,450 specialists that provide a range of services spanning consulting, customer and employee experience, user interface (UI) development, change management, technology portfolio assessment, composable ecosystems, legacy migration, commerce and headless capabilities and more.EPAM directs these services in accordance with two core objectives. Firstly, EPAM seeks to become the world’s leading digital transformation services company and partner for adaptive businesses.Secondly, it aims to redefine the digital experience sector to prepare for huge incoming shifts in media, front-end and back-end platforms, and technologies designed with humans at the center. This has inevitably led EPAM to become a business leader in the composable and MACH-based space.As a founding member of the MACH Alliance, EPAM is particularly active within the community. EPAM has a dedicated MACH competency with designers and engineers trained and certified in one or more MACH platforms.This investment is driven by a goal of bringing together like-minded companies and experts with a similar technology vision to drive next-generation digital experiences, which meet and exceed the growing expectations of modern users.EPAM engages in multiple projects with other MACH Alliance members, as well as joint marketing campaigns, thought leadership, in-person events, MACHathons and conferences.A recent example of these collaborations saw EPAM work alongside Contentstack, Algolia and commercetools to implement new eCommerce capabilities at the global bakery ingredient manufacturer, Dawn Foods.EPAM continues to invest heavily in MACH-related innovation. Enginiety, an EPAM company, recently developed IPA.C (Integration Platform Accelerator for Commerce), which complements modern, headless architecture by providing a unique progressive web app (PWA) customer experience, and the ability to connect to any backend. Innovations such as these lay the groundwork for EPAM to continue engineering a MACH-based future across diverse markets.For further information on MACH at EPAM, please <a href="mailto:wfbmach@epam.com" target="_blank">contact the team.</a>

Arkadiy Dobkin 

epam.com

epam.jpg

EPAM

<h3>Human design for MACH-based innovation</h3>It is all too easy to prioritise technology when developing new business models. The primacy of the internet, mobile communications and social media have led to organisations looking at the technology first and then its use – and users – second. This risks repeating the mistakes of previous generations, where a lack of a focus on people led to expensive, underused and ultimately, failed projects.If MACH is to generate lasting change, it must do so by delivering digital products that reflect an investment in people, design, and code, to create experiences that humans find exceptional. Systems integrator Formidable applies this ethos throughout its work across the US and Europe.An example of this ambition made manifest is Formidable’s development of performant APIs and applications backed by legacy, heterogenous data sources, that often aren’t performant on their own. Typically, this is to deliver new web or mobile applications.Whilst this demands technological sophistication (a combination of CDN caching of both HTML and GraphQL payloads, cloud infrastructure relocation, and holistic analysis to identify performance bottlenecks at all levels) the focus remains fixed on the experience of the user and the quality of their interaction.This is achieved by parallel collaboration between design, product, and engineering teams as opposed to a sequential series of asset handovers. Engineering teams convert monolithic systems to modern web and mobile apps while integrating legacy data stores.Simultaneously, Formidable leverage modern infrastructure tools, such as FaaS, CDNs and CI/CD) and search or headless CMS services via partners to ensure all facets of development reflect a keen user focus.Formidable learned of the MACH Alliance through its clients who were MACH ambassadors. Recognising the alignment between the mission of the Alliance and the work Formidable undertook for these customers, the integrator joined the Alliance in 2021.MACH architectures remain the most scalable and maintainable in Formidable projects, and the integrator has been able to capitalise on services offered by other MACH members to leverage media, CMS, and other solutions as part of the overall client applications that it has built. This has included projects for the likes of PUMA, Microsoft, Starbucks, and Google.For further detail on MACH at Formidable, please <a href="mailto:sam.reffitt@formidable.com" target="_blank">contact the team.</a>

Ryan Roemer

MACH Alliance Partnerships

formidable.com

formidable.jpg

Formidable

<h3>Engineering at scale to deliver MACH-based digital transformation</h3>As a global digital engineering company, Grid Dynamics leverages a high-performance, innovative culture to partner and build end-to-end solutions with the biggest brands in the world. Throughout a range of vertical industries, Grid Dynamics leverages fifteen years of experience across thousands of digital transformation projects to address issues of business flexibility, speed-to-market, and scale.Grid Dynamics taps its strong engineering pedigree to attract, grow and retain the best global talent. It seeks to hire the top 10 percent of engineers from the best local universities and train them in its ‘Grid University’ to orientate that talent towards a specific technology specialization as early as possible.Their focused, skillful and dedicated workforce is organized into product-oriented delivery teams to help clients solve complex business and technology problems. This structure helps accelerate digital transformation journeys for customers and amplify their results.Grid Dynamics has a rich history of designing and implementing applications with the core principles promoted by the MACH Alliance. A cloud-native company since inception, Grid Dynamics built some of the first-generation cloud, API-first, headless applications for the biggest digital natives, such as eBay and Paypal.Since then, it has expanded to the burgeoning space of digital retail, transforming monolithic architectures of brick-and-mortar department stores and brands to modern MACH commerce platforms, driving differentiated, personalized customer shopping experiences.Over the years, Grid Dynamics has forged strong partnerships with API-first cloud-native technology providers, integrating its capabilities into solutions and moving towards a composable commerce vision.Following the success of the digital commerce MACH revolution, Grid Dynamics helps other industries to realize the benefits of cloud-first thinking.A recent client, selfologi, is an example of a MACH Alliance collaboration between Grid Dynamics, commercetools, Amplience, and Algolia that produced an innovative, transactional B2C and B2B content and e-commerce marketplace—recognized as the Best Health / Pharma Project by the MACH Alliance, and as the Most Innovative Digital Healthcare Solution of The Year by Dubai-based magazine, Entrepreneur ME.Grid Dynamics has also followed MACH principles to deliver a range of AI / ML projects, spanning price, promotion, supply chain optimization, search, natural language processing, and computer vision.Looking to the future, Grid Dynamics’ R&amp;D Labs will continue to develop and publish blueprints, accelerators, and starter kits in partnership with hyperscalers and MACH Alliance members to reduce complexity, cost, and time-to-market for modern cloud-first solutions.

Leonard Livschitz

griddynamics.com

grid-dynamics.jpg

Grid Dynamics

<h3>Bringing sustainability to the MACH discussion</h3>In the hyper-competitive system integrator market, those agencies and businesses that have embraced MACH and built entire practices around the approach, have rapidly evolved into outcome-based, digital transformation pioneers. Examples of connected products and experiences, modern use of data and increased efficiency are plentiful. But, even in this elite league, there is differentiation.As a certified B Corp, Kin + Carta has committed to using business as a force for good. Like so many other digitally native technology consultancy firms, Kin + Carta makes being a socially responsible business that champions inclusion, diversity and equality, a non-negotiable, strategic objective.This does not impede commercial capability: Kin + Carta’s experienced specialists across the globe leverage their expertise to provide an end-to-end service backend for the world’s most innovative companies.Digital strategy teams support the research and product or service designs that clients need, which are then transitioned to creative and engineering teams to bring these visions to life.MACH-based architectures have become a key facet of developing sustainable, effective business.Indeed, they are now the go-to strategy for the enterprise organizations that contact Kin + Carta, looking for technology to improve scale, agility, and speed to market.This crystallized in Kin + Carta joining the MACH Alliance in May 2022. Having already delivered multiple headless implementations, the agency sought to be part of a community that shares its passion for innovative MACH solutions and is open to sustainable ways of business.Kin + Carta already collaborates with other MACH Alliance members.One notable project saw a MACH-based implementation for a disruptive car subscription service. The project included the service design and implementation across leading vendors including AWS, commercetools and Contentful. Projects such as this show the connective power of technology, data, and experience to accelerate digital roadmaps, rapidly innovate, modernize systems, and optimize teams for continued growth.However, as a Certified B Corp, the Kin + Carta ‘triple bottom line’ focus on people, the planet, and profit is at the core of these engagements.Deploying the latest MACH technology and thinking, Kin + Carta uses sustainability as a thread that runs through the entire product lifecycle from conceptual foundations, through the build process, and infrastructure and technology choices that ultimately deliver the experience. As a member of the MACH Alliance, they look to continue partnering with like-minded technology providers as a real force for change.For further detail on MACH at Kin + Carta, please <a href="mailto:Leigh.Riches@kinandcarta.com" target="_blank">contact the team.</a>

Kelly Manthey

kinandcarta.com

kin-carta.jpg

Kin + Carta

<h3>Using modular technologies to realize modern digital value</h3>Orium is a leading North American composable commerce consultancy and system integrator. They believe that the flexibility and extensibility offered by headless and composable technologies are the only way complex brands can succeed in an ever-changing landscape.They help ambitious brands execute, innovate, and transform more quickly across their commerce and retail journeys, championing a MACH-based approach to digital commerce platforms.Orium brings over a decade of experience to their engagements.Headless practitioners since their inception in 2009, they not only ensure their clients have the right composable technologies in place to streamline operations and experiences, but also that the brands they work with are set up to manage those technologies effectively.Specializing in composable commerce, customer data, and retail platform engineering, Orium is leading the category with innovative solutions, like the Omniretail Accelerator™ for commercetools. This accelerator is built for brands facing the challenges of business complexities as they scale.The composable architecture provides greater flexibility, allowing brands to experiment and innovate to create meaningful customer experiences, while managing omnichannel commerce effectively.Orium joined the MACH Alliance in early 2021 and has formed strong partnerships with composable technology leaders since. They work closely with these providers to break down business silos for some of the world’s top brands, including Indigo, New Balance and OnLogic.Orium truly believes that MACH architecture will shape the future of retail and commerce experiences, and are working with a range of MACH-based technologies to develop their next-generation solutions. This includes Orium's Customer Data Reference Architecture, a combination of methodology, tool kit, and asset library that will unlock better processes to gather and model the data necessary to accelerate time to value.As evidenced by the rapid rise of MACH-based technologies and composable commerce, single-point solutions and ‘one-off’ fixes that use a monolithic infrastructure are no longer sufficient for modern brands. There is no future success without an interconnected, composable technology offering a holistic approach to orchestrating all the customer touchpoints, interactions, and data that define omnichannel experiences today.For further detail on MACH at Orium, please<a href="mailto:sales@orium.com" target="_blank"> contact the team.</a>

Jason Cottrell

orium.com

orium.jpg

Orium

<h3>Accelerating MACH-based growth</h3>Founded in 1994, Object Edge is an award-winning consultancy with deep expertise in digital transformation, experience design, software implementation, and data engineering. Since its founding, Object Edge has built a portfolio of enterprise B2B, B2C, and D2C clients in numerous verticals, including retail, manufacturing, distribution, healthcare, and finance.Seeing a huge opportunity in accelerating online growth, Object Edge works with clients to design, implement, and optimize the experiences that drive digital revenue, including eCommerce, CPQ, and subscription. Object Edge strategists, designers, and technologists collaborate with business engineers to create digital experiences for customers, partners, and associates.Object Edge provides comprehensive services to complex businesses looking to drive their revenue engine, including strategic advisory and roadmapping through to design, build, and deployment, and support. Working with both the business and technology teams, Object Edge accelerates digital transformation in complex organizations.In 2021, Object Edge joined the MACH Alliance in 2021, reflecting its commitment to innovation, collaboration with best-in-breed partners, and architecting client-centric solutions that are composable, flexible, and scalable.Recently, Object Edge participated in the 2022 MACHathon, with “Hold my Code” - a flash sale proof of concept designed to help businesses quickly launch and scale for high-volume sales cycles.Bringing this rich heritage and deep MACH understanding, Object Edge creates exceptional digital experiences that deliver measurable revenue growth.For further detail on MACH at Object Edge, please <a href="mailto:oeinfo@objectedge.com" target="_blank">contact the team.</a>

Rohit Garewal

objectedge.com

objectedge.jpg

Object Edge

<h3>Driving MACH forward with marketing discipline</h3>Innovation in technology is often perceived as driven by experimental research departments, removed from the realities of day-to-day business.This is especially true within marketing, where the relentless demand for competitive advantage means modern technology, services and even processes are thrown into the business, or proposed to a client, without comprehensive grounding in the disciplines of marketing itself.However, there is a compelling argument to be put forward that such a grounding can yield far more powerful results for these projects. The issue lies in finding a partner with such an established marketing pedigree to match the ferocious pace of innovation.As the digital transformation hub of advertising and PR giant Publicis Groupe, Publicis Sapient brings together over three decades of engineering, design, experience, consulting, strategy, and data into one cohesive offering.Rather than strategy-first, consulting-first, systems integration-first, or technology-first; Publicis Sapient brings all its capabilities together in service of the customer.Sapient was founded in 1990 in Cambridge, Massachusetts and became a fully owned division of Publicis in February 2015. With the backing of one of the largest marketing groups in the world, Publicis Sapient is a digital consultancy that strives to be at the forefront of the evolution of digital transformation.But even here, the consideration of ‘customer first’ is evident: any technology deployment must work across the channels that the customer defines – and then redefines - as the market shifts.This has created a clear focus on delivering microservices to drive digital transformation, which in turn has led Publicis Sapient to the MACH Alliance.Joining in 2022, Publicis Sapient continues to share its technical expertise to drive MACH-led solutions, develop best practices and create and publish technical documentation and blueprints to demonstrate how clients can adopt and integrate MACH technologies.This material reflects the tools and assets used by Publicis Sapient to unlock value for clients, especially the accelerators developed by Publicis Sapient to propel organizations toward their digital future by accelerating the time to business impact.Through customer-focused strategy and the delivery of technology and engineering, platforming and experience design, Publicis Sapient will ensure MACH Alliance technology remains at the forefront of customer-first strategies and business agility.For further details on MACH at Publicis Sapient, please <a href="mailto:giancarlo.anania@publicissapient.com" target="_blank">email the team.</a>

Nigel Vaz 

publicissapient.com

publicis-sapient.jpg

Publicis Sapient

<h3>The most flexible headless loyalty and promotion engine for enterprises</h3>71 percent of consumers expect companies to deliver personalized interactions, and 76 percent get frustrated when this doesn’t happen. But developing the necessary customer data to keep interactions accurate and relevant at any given point is demanding.Talon.One’s promotion engine addresses this challenge by using both customer and session data to offer dynamic, targeted and customized promotions, loyalty, incentive and reward campaigns.Talon.One was initially built as a response to the limited functionality of coupon, discount, loyalty, referral and promotion marketing tools. Typically, this software mix would struggle to meet the needs of scaling businesses or big enterprises. There was a profound disconnect between the features that marketing teams would request and what developers produced.At the heart of Talon.One is its Rule Engine, which uses “If This Then That” statements to build layered campaign logic.This can be deployed for any kind of promotional campaign that a marketing team can develop, enabling personalization at scale and sharing this logic with any other system via APIs. As a result, once the Promotion Engine is integrated and “taught” what data or events mean in a certain context, any potential customer action or touchpoint can be turned into a hook for incentives or rewards.Since its foundation in 2015, Talon.One has focused on developing promotion technology for scaling businesses.The result of this focus has been that the Promotion Engine now enables business teams at international brands such as Adidas, Afterpay, Ticketmaster and River Island to build rich loyalty, incentive and reward campaigns without requiring additional IT resources.During the pandemic, WeShare, a car-sharing service, saw a 53% increase in referrals and a 420% boost in promotion redemptions by offering personalized deals, using geolocation features and leveraging short-term trends that were revealed by Talon.One.With APIs at the heart of this success, Talon.One has been a strong advocate of the MACH approach since its debut. The software has been built with an API-first mindset to protect existing investments and allow easy communication between existing systems. Talon One believes that by combining best-in-class microservices, businesses can build holistically rather than getting locked into the monolithic approach that used to dominate enterprise.Since joining the MACH Alliance in June 2021, Talon.One has collaborated with other software providers within the group, including commercetools and Vue Storefront. These partnerships are built around a belief that greater interoperability will enable businesses to create wider, future-proof digital experiences that will reward customers even more effectively.For further detail on MACH at Talon.One, please <a href="mailto:promotions@talon.one" target="_blank">contact the team</a>.

Christoph Gerber

talon.one

talon.one.jpg

Talon.One

<h3>The next generation of fulfillment</h3>When building digital experiences, organizations have to choose between high-performance MACH tools that are developer-friendly but challenging for other users, or monolith suites that are technically rigid and slow for end users but offer powerful tools for business users. Uniform’s digital experience composition (DXC) solution offers a comprehensive solution to this established problem.Uniform Mesh’s integrations eliminate the need to build custom ‘glue code’ to connect MACH Services. This can cut months from project builds and free developers to focus on value-adding features for end users. It also accelerates time to return as teams can show value from their MACH stack within a few sprints.Mesh also integrates with Sitecore and Adobe AEM, allowing organizations using these monolith DXPs to utilize their content with a modern MACH infrastructure.Mesh creates a true ‘snap in, snap out’ model for composable services, giving organizations the ability to quickly expand, alter and adapt their stack in minutes. This means that they can innovate or react quickly to strategic challenges, for example by activating new channels or functionality.Uniform’s integrations also make it easy to build high-performance experiences. Edgehancers pull content from connected services to the edge layer of the CDN, eliminating delays for end-users on complex, multisource, pages. This performance maximizes pages’ SEO performance and creates a better experience for end users, reducing their bounce rate.For business users, Uniform Canvas provides a consistent interface to take content from these services and deliver it to any channel.Because Uniform integrates to every service they need, as well as front-end frameworks and design systems, business users have total control over how their content is presented within their organization's established styles.This means that they can create and publish to any channel by drawing from, for example,CMS, DAM and a commerce platform utilizing responsive preview - all without developer support. Canvas empowers business users to drive content velocity - without any dependency on a developer’s backlog.Uniform Context is a highly scalable personalization and A/B testing tool, which can draw on any connected service to help organizations to drive conversions and deepen their customer understanding. Personalized experiences built with Uniform can also utilize CDN edge computing, ending the traditional trade-off between personalization and performance. Uniform is a deeply-engaged member of the MACH Alliance, including building a commerce accelerator for the 2022 MACHathon in collaboration with Contentstack and BigCommerce,which won both the Maturity and the Audience Choice Awards.For further detail on MACH at Uniform, please <a href="mailto:irinab@uniform.dev" target="_blank">contact the team.</a>

Lars Birkholm Petersen

uniform.dev

uniform.jpg

Uniform

<h3>Business transformation powered by MACH-based innovation</h3>MACH will enable businesses to embrace digital transformation and close the ‘experience gap’ between customer expectation and reality. It is the only way businesses in complex environments can unlock frictionless engagement and innovation at speed, across the entirety of their customer journey.Valtech believe that MACH and Composable Enterprise can enable digital-first, fast and innovative business transformation. Even in the most complex, multi-region, multi-business model, omni-channel commerce environments. Evidenced by their work with brands including MAC Cosmetics, AUDI, Mars and L'Oréal, Valtech enables interconnected and holistic commerce journeys through a Composable technology offering; orchestrating their digital commerce business across all touchpoints.As a founding member of the MACH Alliance, Valtech was an early adopter of MACH and was the first global partner for many leading SaaS providers, including commercetools. Through decades of commerce experience, they guide clients on how to drive outcome from solutions based on composable principles. They are also invested in the broader MACH ecosystem by being a strategic partner of multiple MACH Alliance Certified Vendors and Enablers, as well as regularly participating in MACHathon events, winning awards across numerous categories.As a globally connected company with a fully integrated local presence in more than 20 countries, Valtech combines expertise in technology, experience design and data to transform how businesses operate: optimizing business-critical digital platforms for multichannel commerce and marketing in a digital-first world. They continue to champion MACH technologies and principles to drive business transformation, removing complexity and delivering innovative, frictionless solutions for the world’s best-known brands.To discover more, or to connect with our MACH experts, visit <a href="http://www.valtech.com/" target="_blank">www.valtech.com.</a>

Olivier Padiou

valtech.com

valtech.jpg

Valtech

<h3>Delivering a composable, complete enterprise commerce platform for sustainable, profitable growth</h3>E-commerce is anything but static. Regardless of a B2B or B2C focus, e-commerce businesses need to not only explore new markets, but also continually evolve offerings and operations to maximize revenue and profit.The ecosystem and architecture that results from this exploration and evolution can create much complexity and make brands that were once agile less responsive to opportunities with all their resources consumed maintaining custom applications and middleware.Addressing this dilemma, VTEX is an enterprise digital platform where global brands and retailers can drive profitable e-commerce growth via an integrated commerce, marketplace, and order management solution.As a composable but complete platform, VTEX is faster to implement and easier to maintain and connects merchants with customers, partners and channels to run their entire commerce business on a single platform.Applying the principles of composable commerce, the VTEX IO Development Platform enables brands to develop, integrate and switch components of the VTEX platform.With it, merchants can build proprietary back-end and front-end applications and easily extend and customize VTEX's admin, creating new business tools that can be scaled across their entire operation.VTEX’s live connected ecosystem of application, technology and service partners makes it easy for merchants to integrate and test new providers with less risk and cost to the business — as all integrations run on VTEX's infrastructure and are available for all merchants.Other innovations that VTEX offers include VTEX Store Framework, a fully decoupled ‘front-end as a service’ that provides ready-to-use store components based on React, GraphQL and Node.This enables sellers to build and launch high-performance stores that deliver the flexibility and performance benefits of headless commerce without the complexity.Based on these principles of collaboration and integration, VTEX joined the MACH Alliance to educate businesses on how to overcome the complexities of headless and composable commerce by embracing a modular approach.VTEX actively advocates that merchants only decouple the commerce components that provide a business advantage and use VTEX commerce, marketplace and order management services for everything else.Composing commerce experiences from scratch can be a suitable approach for some organizations, however, for everyone else the answer lies somewhere in the middle of full customization and all-in-one commerce platforms.This hybrid approach to headless and composable is where most merchants will find the balance of flexibility and profitability.

Mariano Gomide de Faria, Geraldo Tomaz

vtex.com

vtex_(1).jpg

VTEX

<h3>Defining the customer experience with MACH-driven front-ends</h3>In the age of e-commerce, the online front-end of a brand or retailer defines the customer experience before purchase. Regardless of B2C or B2B markets, webshops are not just the online commercial face of a business – as far as the customer is concerned, the webshop (or indeed any other method that they used for the interaction) IS the business.Addressing this business-critical concern, Vue Storefront delivers <a href="http://vuestorefront.io/frontend-as-a-service" target="_blank">Frontend as a Service</a>, which enables brands to build custom, flexible and futureproof storefronts, saving time and costs on development, with fast page loads that achieve better conversion rates and higher revenue.As the most popular and fastest-growing Frontend as a Service designed for composable commerce, Vue Storefront provides both open-source and enterprise solutions, which combine Progressive Web Applications (PWA) and an API-driven approach. This includes a customizable frontend component library that embeds best practices for excellent customer experience.Vue Storefront also includes an API orchestration layer that connects the front-end to best-of-breed e-commerce platforms, headless CMSs, payment systems, search tools, and more.This is based on a performant architecture with continual support and an enterprise-grade cloud platform to scale in traffic and in any geography. Vue Storefront provides value throughout the whole lifecycle of your eCommerce project: from design, through development and performance optimization, to global scaling.Vue Storefront joined the MACH Alliance in 2020 and remains the only company that offers a Frontend as a Service technology. Consequently, Vue Storefront partners with many Alliance members - both vendors and solution integrators.Most of the company’s customers implement Vue Storefront with at least three other MACH Alliance-certified solutions to assemble their composable stack, typically including an e-commerce platform, headless CMS, and a search solution.Consequently, the Vue Storefront team has built custom integrations with most MACH Alliance solution providers, and hosts joint marketing activities such as dedicated events, webinars, and content.As an evangelist for starting a composable commerce transformation with the presentation layer, Vue Storefront will continue its efforts to bridge the gap between technology and business teams, by delivering solutions that help developers supercharge business metrics such as web performance, customer experience, conversion rate, and revenue.This will be achieved by improving the Vue Storefront architecture by consolidating the key elements needed to design, connect, build, deploy, monitor, analyze and improve the most customer-facing of digital experiences.

Patrick Friday

vuestorefront.io

vuestorefront.jpg

Vue Storefront

<h3>A total commitment to B2B MACH</h3>Zaelab is a highly-skilled and trusted digital partner that helps global B2B organizations win in the digital economy by accelerating commercial innovation. Zaelab’s expert advisors and engineers work closely with clients to deliver next-generation digital solutions that result in better user experiences and higher profitability.This focus on the B2B market is driven by a realization that not only is B2B business complex, but also that its unique needs have long been ignored. In delivering commerce solutions to the B2B market for decades, the Zaelab team struggled to meet client needs with traditional, monolithic, ‘one-size-fits-all’ solutions.Frustrated with technology that severely lacked the ability to serve these specific demands, Zaelab adopted the MACH principles of future-proof, API-based approaches and has gone on to deliver world-class ecommerce solutions. As a result, Zaelab has generated more than $10 million in revenue and has secured the interest of global brands, including Milwaukee Tools, ABB, and Titleist.Zaelab is the innovator behind Portul, the composable frontend that reimagines the B2B commerce and quoting experience.The MACH-based, B2B-focused solution equips underserved B2B organizations and their customers, sales, and customer service teams with a B2B digital experience that accelerates the quoting process, whilst ensuring industry best practices.Portul enables B2B organizations to reduce their time to market by deploying a superior digital experience for customers, sales, and customer service teams alike.Zaelab is also the innovator behind ZCommerce, - a headless digital experience offering and service for manufacturers.Zaelab is not alone in its mission to deliver API-first, B2B commerce solutions. The company joined the MACH Alliance in June 2022, and realized that it was already collaborating with many other members.Zaelab recognizes that different platforms are needed within the MACH architecture for different businesses, and has developed keen links with commercetools and VTEX.Going forward, Zaelab is investing aggressively in MACH-based approaches and will continue to find new ways to utilize composable technology and the ecosystem partners within the MACH Alliance to deliver more value to clients.For further detail on MACH at Zaelab, please <a href="mailto:evan@zaelab.com" target="_blank">contact the team.</a>

Evan Klein

zaelab.com

zaelab.jpg

Zaelab

<h3>The ongoing evolution at the core of MACH web development</h3>For the developers at the heart of MACH, creating fast, enjoyable digital experiences is at the core of their role and contributions to any business: and as the creators of Next.js, Vercel’s mission is to enable developers to maximise this contribution. Vercel is the cloud platform for frontend developers, providing the speed and reliability innovators need to create at the moment of inspiration.By taking an open-platform, ecosystem-first approach, Vercel equips developers with an infrastructure that enables seamless integration with any tool, brought into a single workflow. Vercel aims to build the best developer experience for every part of the software lifecycle, bringing together code and collaboration to deliver the technology that underpins digital experiences.Vercel’s core values of enabling easy, scalable, and fast frontend development have led to the Next.js becoming an ideal foundation upon which to build digital experiences which follow MACH principles. The seamless abstractions of Serverless Functions and Edge Functions provide data-fetching capabilities which are ideally suited for micro-services and headless architectures.As a result, Vercel has integrations, frameworks, and templates either established or underway with a host of MACH Alliance members, whilst the company has enjoyed the keen attention of venture capitalists who have been keen to fund Vercel’s commitment to developers.Driven by a desire to deliver the best developer experience with an obsessive focus on end-user performance, Vercel is now preparing for more developers to embrace edge infrastructure.The realization that developers are already looking for tooling with great developer experience, built with the Edge in mind, led Vercel to develop Edge Middleware.This has prioritized collaboration with ecosystem partners to unlock the potential of edge computing, giving users code examples from authentication to feature-flagging.Other recent innovations include the launch of the Vercel Templates Marketplace. This showcases the different applications that can be built on Vercel and Build Output API, a file-system-based specification that allows any framework to build for Vercel and take advantage of Vercel’s infrastructure building blocks like Edge Functions, Edge Middleware, Incremental Static Regeneration (ISR), and Image Optimization.These demonstrate that just as MACH-based composable commerce is the future of business, there is an ongoing, quiet revolution that will define the future of web development.For further detail on MACH at Vercel, please <a href="emailto:mach-alliance@vercel.com" target="_blank">contact the team.</a>

Guillermo Rauch

vercel.com

vercel.jpg

Vercel

<h3>From Jamstack to MACH</h3>The collaboration at the heart of MACH-based business demands connection. The ability to integrate an array of MACH components and then run them as highly performant, scalable sites and apps is the basis of the business value that MACH delivers. This - in turn - demands a platform on which such a diverse mix of components can co-exist.Netlify is a developer platform that brings together the modern web frameworks, serverless functions and edge computing of MACH, onto one platform. The goal is to deliver unmatched developer experiences by uniting this ecosystem of technologies, services and APIs into one workflow. This single process unlocks team productivity, while saving time and money.Netlify has an extensive history in developing such integration-based platforms. Netlify originated Jamstack, a web architecture complementary to MACH, based on the best practices for connecting composable components and running and serving them on the web.As an orchestration and workflow layer to unify headless CMSs and commerce engines with frontend frameworks, additional APIs and services, Netlify became an inaugural ‘Enabler’ member of the MACH Alliance in December 2021. Netlify now works extensively with Alliance members and has more than 3 million developers and businesses on the platform, adding more than 100,000 every month.An example of the innovation to serve this community is the recently launched Netlify Graph: a modern approach for building with APIs that creates a faster, unified experience.Based on the popular open source GraphQL standard, Netlify Graph enables developers to integrate APIs and services such as GitHub, npm, Salesforce and Stripe into web applications with a single click.Elsewhere, Netlify Edge Functions brings standards-based edge computing into the development workflow. Developers can use Edge Functions to run dynamic content (or an entire application) from the network edge, without compromising performance.Looking to the future, Netlify is set to continue its rapid growth by focusing on expanding both product functionality, and the huge ecosystem of partnerships and integrations.For further details on MACH at Netlify, please<a href="mailto:http://ecosystem@netlify.com/" target="_blank"> email the team.</a>

Matt Biilmann

netlify.com

netlify.png

Netlify

<h3>Accelerate innovation in retail with AWS</h3>Driven by a relentless customer obsession, <a href="https://aws.amazon.com/what-is-aws/" target="_blank">Amazon Web Services (AWS)</a> empowers retailers to create exceptional customer experiences—from highly accurate personalized recommendations to same-day delivery services to checkout-free shopping—that drive market differentiation and growth. While MACH architecture offers many benefits, such as increased agility and scalability, it requires a robust cloud infrastructure to function efficiently. That’s where AWS comes in.For over 15 years, AWS has been the world’s most comprehensive and broadly adopted cloud, offering over 200 fully featured services from data centers globally. AWS provides retailers with a range of services, including compute, storage, database, networking, and <a href="https://aws.amazon.com/retail/" target="_blank">more.</a>Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. AWS has significantly more services, and more features within those services, than any other cloud provider. Services include infrastructure technologies like compute, storage, and databases to emerging technologies such as machine learning and artificial intelligence, data lakes and analytics. These services are built to handle the demands of MACH architecture.Today, 70 percent of MACH members run on AWS and over 50 percent are in the AWS Partner Network. Together with its partners, AWS makes it smooth and fast for retailers to leverage the latest technologies—to experiment and innovate more quickly.Amazon has a history of building MACH architectures that started as far back as 2002. Back then, Amazon.com ’s early webstore was a monolithic system, making it difficult to develop and release new features quickly. The company’s IT team identified the root cause as tight component coupling and interdependent development groups.To address this, Amazon adopted an API-first design approach and the two-pizza team rule. This involved breaking down software features into smaller, independent units that could be managed by teams small enough to be fed by two pizzas. The approach, now known as microservices, allowed the Amazon.com webstore to evolve quickly and improved the shopping experience for customers. Taking these key learnings from Amazon.com, AWS became a longtime supporter of MACH and here are some ways in which AWS enables great MACH architecture:<ul><li>Scalability AWS offers scalable infrastructure that can grow or shrink on demand—enabling MACH architecture to meet the changing demands of their customers on the fly.</li><li>High availability AWS provides highly available infrastructure so retailers can deliver seamless experiences to their customers, even during peak traffic.</li><li>Flexibility AWS provides flexible infrastructure that can adapt to the changing needs of retailers. We offer over 200 fully featured services that can be used to build and deploy MACH architecture—retailers can choose the best services that fit their requirements.</li><li>Security AWS provides secure infrastructure that safeguards retailers’ data and applications. It offers a range of security services that can be used to secure the MACH architecture so retailers can focus on delivering great experiences to their customers.</li><li>Cost-effectiveness AWS provides cost-effective infrastructure that can help retailers reduce their infrastructure costs. Using AWS, retailers pay only for the services they use—optimizing infrastructure costs.</li></ul>For further details on MACH at AWS please <a href="mailto: davdorf@amazon.com" target="_blank">contact the team.</a>

Adam Selipsky

aws.amazon.com

aws.jpg

contentful.com

MACH_Alliance_Light.svg

Sign up to our newsletter

If you want to be up to MACH-speed at all times, sign up for our MACH Alliance newsletter!

Twitter.svg

Twitter

Linkedin.svg

LinkedIn

Instagram_icon.svg

Instagram

Footer Navigation

The Movement

MACH explained 

Making the case for MACH

The MACH Manifesto

Get involved! The MACH Community brings together experts and practitioners who can guide you on your MACH journey.

MACH Community 

Community

Ambassadors

Women in MACH

Events

A selection of resources to help inspire and guide your MACH journey

Resources

Insights

MACH Maturity Assessment

MACH Maturity Whitepaper

Global Annual Research

We aim to inspire, educate and recognize best practices through our community initiatives and programs.

Programs

MACH Impact Awards

Women in MACH Mentoring

Find out more about the MACH Alliance, our purpose and how we work. 

About MACH 

About us

About the MACH Alliance

MACH Certification 

Members Directory

Governance

Councils

The Team

Careers

Newsroom

Our certified members are trusted companies that embrace MACH philosophies and offer MACH-certified services. To become an Alliance member and carry the MACH Certified seal, a company must be in full compliance.