<h3>Accelerate innovation in retail with AWS</h3>Driven by a relentless customer obsession, <a href="https://aws.amazon.com/what-is-aws/" target="_blank">Amazon Web Services (AWS)</a> empowers retailers to create exceptional customer experiences—from highly accurate personalized recommendations to same-day delivery services to checkout-free shopping—that drive market differentiation and growth. While MACH architecture offers many benefits, such as increased agility and scalability, it requires a robust cloud infrastructure to function efficiently. That’s where AWS comes in.For over 15 years, AWS has been the world’s most comprehensive and broadly adopted cloud, offering over 200 fully featured services from data centers globally. AWS provides retailers with a range of services, including compute, storage, database, networking, and <a href="https://aws.amazon.com/retail/" target="_blank">more.</a>Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. AWS has significantly more services, and more features within those services, than any other cloud provider. Services include infrastructure technologies like compute, storage, and databases to emerging technologies such as machine learning and artificial intelligence, data lakes and analytics. These services are built to handle the demands of MACH architecture.Today, 70 percent of MACH members run on AWS and over 50 percent are in the AWS Partner Network. Together with its partners, AWS makes it smooth and fast for retailers to leverage the latest technologies—to experiment and innovate more quickly.Amazon has a history of building MACH architectures that started as far back as 2002. Back then, Amazon.com ’s early webstore was a monolithic system, making it difficult to develop and release new features quickly. The company’s IT team identified the root cause as tight component coupling and interdependent development groups.To address this, Amazon adopted an API-first design approach and the two-pizza team rule. This involved breaking down software features into smaller, independent units that could be managed by teams small enough to be fed by two pizzas. The approach, now known as microservices, allowed the Amazon.com webstore to evolve quickly and improved the shopping experience for customers. Taking these key learnings from Amazon.com, AWS became a longtime supporter of MACH and here are some ways in which AWS enables great MACH architecture:<ul><li>Scalability AWS offers scalable infrastructure that can grow or shrink on demand—enabling MACH architecture to meet the changing demands of their customers on the fly.</li><li>High availability AWS provides highly available infrastructure so retailers can deliver seamless experiences to their customers, even during peak traffic.</li><li>Flexibility AWS provides flexible infrastructure that can adapt to the changing needs of retailers. We offer over 200 fully featured services that can be used to build and deploy MACH architecture—retailers can choose the best services that fit their requirements.</li><li>Security AWS provides secure infrastructure that safeguards retailers’ data and applications. It offers a range of security services that can be used to secure the MACH architecture so retailers can focus on delivering great experiences to their customers.</li><li>Cost-effectiveness AWS provides cost-effective infrastructure that can help retailers reduce their infrastructure costs. Using AWS, retailers pay only for the services they use—optimizing infrastructure costs.</li></ul>For further details on MACH at AWS please <a href="mailto: davdorf@amazon.com" target="_blank">contact the team.</a>

Adam Selipsky

<h3>MACH-based, blazing-fast AI search at massive scale: Algolia</h3>
 Algolia is the world’s only end-to-end AI search and discovery platform. Our engineers invented a breakthrough use of AI to create exponentially better search &amp; discovery. Our proprietary NeuralSearch technology combines vector-based natural language processing &amp; keyword matching in a single API.Algolia empowers both builders and business users with a better way to build unique, engaging end user experiences at Internet scale to predict what customers want, giving them better search experience which drives user satisfaction and revenue.Using artificial intelligence (AI), Algolia’s Search and Recommend APIs simplify the ability to understand users’ intent to personalize experiences and offers — even from "first visit” and “first search”. This enables customers to discover goods, offers, and content so quickly, that they don’t go anywhere else.Search and recommendations are more than simply a set of results. It’s the instant gratification that a customer gets from being understood, as the product that they seek is surfaced in milliseconds, generating the maximum yield from any interaction.Algolia powers 1.7 trillion searches a year and indexed 30+ billion records – putting this in context, that’s bigger than Bing, Yahoo, Baidu, Yandex, and DuckDuckGo combined.As the first Search &amp; Discovery platform to join the MACH Alliance in June 2020, Algolia is fully aligned with the mission to "Future proof enterprise technology and propel current and future digital experiences." With more than 17,000 customers, Algolia has worked with many MACH members to bring the best composable experiences to life including 2022 MACH Award recipients Harry Rosen, selfologi, and Embonor.There have never been more ways to interact with an application through multiple digital touch points – the web, mobile, connected devices, and more.At Algolia, we are laser-focused on providing the best search experience that is fast, scalable, personalized and easy to implement for developers but also easy to use for business teams.For further details on MACH at Algolia, please&nbsp;<a href="http://partners@algolia.com/">email the team</a>.

Bernadette Nixon

MACH Alliance partnership's

Algolia Website

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Algolia

<h3>Visual media at MACH-speed</h3>Consumers today demand visually rich experiences. It is no longer enough for a brand to have a compelling story. That story must be told in a compelling way. In an age of ubiquitous, high-speed networks, mobile devices with high resolution screens and on-demand services such as Netflix or Disney+, a compelling narrative means lots of imagery, video and interactive options. And of course, these experiences must be performant, regardless of the digital channel that the consumer is using.As the explosive demand for visually-rich online experiences has shown, the volume of media required to meet this market hunger is humanly impossible to manage. An intelligently automated, media-centric solution is the only viable option. This is the basis of The Cloudinary Media Experience Cloud: an end-to-end rich media management and delivery SaaS platform for delivering highly engaging visual experiences at scale.The platform currently has more than 60 billion assets under management, across thousands of customers, and more than a million users. With Cloudinary Programmable Media, developers can automate image- and video-processing tasks and oversee media at scale with robust APIs, modern SDKs, and content-aware AI capabilities. Cloudinary’s Digital Asset Management (DAM) uses intelligent automation to supercharge the creation of asset variations, eliminating tedious and time-consuming work.Recognizing that it has been API-first, SaaS, headless and microservices based from inception, Cloudinary joined the MACH Alliance in August 2021. Since then, Cloudinary has collaborated with MACH members through joint events and content. As a sign of the Cloudinary commitment to MACH, the company has also appointed senior members throughout various business functions, to focus on making these Alliance partnerships successful.Throughout all these collaborations, Cloudinary is committed to pioneering this new product category to provide its customers with everything they need to manage rich media assets across the entire lifecycle. Cloudinary is innovating continuously to support emerging formats and new media types, eliminating the need to develop or maintain expertise across product and engineering teams. As an active Alliance member, Cloudinary remains committed to ensuring brands have everything they need to build modern tech stacks and deliver engaging experiences across all digital channels with high quality, high performant, rich media.For further information on MACH at Cloudinary, please <a href="mailto:mach@cloudinary.com" target="_self">contact the team.</a>

Itai Lahan

MACH Alliance partnerships

cloudinary.com

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Cloudinary*

<h3>A content-centric MACH evolution</h3>In the online world, content defines experience. It determines how colleagues collaborate, share and access information. It is the expression of how customers engage with their preferred brands. Consequently, success in this digital-first era means blending content, such as video, photos, text and audio, to create compelling products and experiences on any device. Digital builders – developers, content creators, architects and marketers - are the creative force behind customer engagement.But most digital content created is used once and then stored in silos, inaccessible and difficult to find and reuse. This wastes time, frustrates teams and misses opportunities. Instead of evolving the digital experience, teams are stuck reinventing the wheel.Contentful is a composable content platform that recognizes that web CMS simply isn’t suited to supporting the wide array of digital channels people use.With structured content, unified in a single platform designed for digital business, Contentful makes it possible to create once and publish everywhere, putting content at the heart of every interaction.As an inaugural member of the MACH Alliance, Contentful endorses and advocates passionately for the Alliance’s goals of educating companies on the value of the composable approach. Contentful partners with a considerable proportion of MACH Alliance members and has worked on many joint projects.Contentful currently focuses its API-first, composable content platform approach on developing task-focused workflows and functionalities for specific jobs to be done, increasing the impact of content on the end-user experience.This spans the specific needs of exploratory projects or small teams, to enterprise organizations creating digital experiences for multiple regions, brands, and applications.Recent innovations from Contentful include the App Framework that enables customers and partners to build a variety of apps that may become available on the Contentful Marketplace. Contentful released its first-party apps in March 2021 to provide an interface for content teams throughout a business.In October 2022, Contentful rolled workflows and automation into its Contentful Studio add-in product to provide even greater capabilities for content teams - both technical and non-technical - to work independently but in coordination, enhancing collaboration and supporting governance.Additional new releases include orchestration of multiple content repositories and further work on the Contentful portfolio of partner integrations across commerce, personalization, and experience orchestration. All these integrations serve to create the digital workspaces that support the way different content teams prefer to work.

Karthik Rau

contentful.com

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Contentful

<h3>Holistic product discovery. Proven e-commerce results.</h3>Product discovery begins and defines the entire shopping journey. It is the meeting point between customer needs and merchant expertise, an intersection that has been historically underexplored for e-commerce businesses. Despite the fact that discovery is a fundamental pillar of the online experience, businesses have overlooked and underestimated its critical role in e-commerce.Constructor equips online retailers with tools, technologies, and insights to help customers not only find the right products but also initiate the right, personalized product discovery experience that drives critical e-commerce KPIs.Constructor levels the playing field by enabling enterprise e-commerce retailers to generate more revenue, improve customer service and compete against the giants of e-commerce.The holistic Constructor product discovery platform personalizes and optimizes the online shopping experience across product search, browse/category pages, product recommendations, landing pages, quizzes, attribute enrichment, merchant intelligence, and an AI Shopping Assistant. Using machine learning, anonymized clickstream data, and natural language processing, Constructor refines and curates shopping experiences for individual customers in real-time.As a platform built on headless technology, Constructor is a founding member of the MACH Alliance. The company is passionate about ensuring MACH-based technologies are certified because Constructor realizes the impact that composable technology and commerce can have. The company is so confident that MACH-compliant technology can prove its ROI that it encourages retailers to validate their technology against legacy systems in the Constructor Proof Schedule, a live, risk-free value assessment to prove that MACH choices drive revenue.As the first — and only — vendor to build a headless product discovery platform from the ground up using AI, Constructor has a relentless, exclusive focus. For the associated elements of a digital transformation, Constructor encourages customers to use the right best-of-breed software for them, integrated via APIs.Reflecting this focus on the product discovery process, Constructor has developed innovative technology to provide hyper-personalized, best-of-breed customer experiences equipped for today’s data privacy landscape.For further details on MACH at Constructor, please <a href="https://info.constructor.com/ecommerce-search-discovery-demo?utm_medium=partners&utm_source=partner_marketing&utm_campaign=Program_MACH_Alliance_Marketplace" target="_blank">contact the team.</a>

 Eli Finkelshteyn

constructor.com

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Constructor

<h3>Next generation order management with MACH</h3>In an omnichannel age where customers can make a purchase via any platform, it remains a universal truth that a business cannot sell what it does not have.Accurate information on stock is essential if a business wants to reduce stock-outs, cancelled or unfulfilled orders, and disappointed customers. This is even more critical as those retailers, brands and wholesalers enter periods of growth and seek to maximize margins or move into new channels, markets and regions.Fluent Commerce seeks to address this issue by offering a flexible, distributed order management system that enables adaptive workflows that let businesses optimize complex fulfilment processes, managing modes such as in-store pick, pack and pickup.Reflecting the profound impact that MACH strategies have had on the omnichannel world, Fluent Commerce joined the MACH Alliance shortly after it was formed.The MACH philosophy has been a core part of the Fluent Commerce value proposition since it was founded in 2013, and the order management specialist has collaborated with many members of the Alliance.This has seen the development of connectors and accelerators, as well as MACH education sessions and solution delivery for joint projects such as Aldo Group, Arterra Wines, Emma Sleep, Etos, Francesca’s, JD Sports, and Ted Baker.The innovation that has driven these partnerships includes the recent launch of Fluent’s Order Management Experience (OMX) framework. This is a low-code configuration-based, UX and Workflow framework that accelerates client and partner innovation.This was followed by the release of Fluent Store - built on OMX. Fluent Store is a new webapp designed to manage store fulfilment operations, which can be extended with new UX components and processes in hours and days, not weeks.These innovations and partnerships reflect the changing role of retailers and brands. As brands capitalise on the opportunities of selling direct and retailers seek to extract more value from their distribution networks, they are both looking for improved efficiencies that can better serve customers.This will necessitate partnerships, especially within the supply chain – making it even more important to track inventory accurately. Fluent Big Inventory – another system built with MACH in mind – is set to address the difficulties in tracking inventory through separate, siloed systems, and indeed across different partners.For further detail on MACH at Fluent Commerce, please <a href="mailto:info@fluentcommerce.com" target="_blank">contact the team.</a>

Graham Jackson

 fluentcommerce.com

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Fluent Commerce

<h3>Engineering at scale to deliver MACH-based digital transformation</h3>As a global digital engineering company, Grid Dynamics leverages a high-performance, innovative culture to partner and build end-to-end solutions with the biggest brands in the world. Throughout a range of vertical industries, Grid Dynamics leverages fifteen years of experience across thousands of digital transformation projects to address issues of business flexibility, speed-to-market, and scale.Grid Dynamics taps its strong engineering pedigree to attract, grow and retain the best global talent. It seeks to hire the top 10 percent of engineers from the best local universities and train them in its ‘Grid University’ to orientate that talent towards a specific technology specialization as early as possible.Their focused, skillful and dedicated workforce is organized into product-oriented delivery teams to help clients solve complex business and technology problems. This structure helps accelerate digital transformation journeys for customers and amplify their results.Grid Dynamics has a rich history of designing and implementing applications with the core principles promoted by the MACH Alliance. A cloud-native company since inception, Grid Dynamics built some of the first-generation cloud, API-first, headless applications for the biggest digital natives, such as eBay and Paypal.Since then, it has expanded to the burgeoning space of digital retail, transforming monolithic architectures of brick-and-mortar department stores and brands to modern MACH commerce platforms, driving differentiated, personalized customer shopping experiences.Over the years, Grid Dynamics has forged strong partnerships with API-first cloud-native technology providers, integrating its capabilities into solutions and moving towards a composable commerce vision.Following the success of the digital commerce MACH revolution, Grid Dynamics helps other industries to realize the benefits of cloud-first thinking.A recent client, selfologi, is an example of a MACH Alliance collaboration between Grid Dynamics, commercetools, Amplience, and Algolia that produced an innovative, transactional B2C and B2B content and e-commerce marketplace—recognized as the Best Health / Pharma Project by the MACH Alliance, and as the Most Innovative Digital Healthcare Solution of The Year by Dubai-based magazine, Entrepreneur ME.Grid Dynamics has also followed MACH principles to deliver a range of AI / ML projects, spanning price, promotion, supply chain optimization, search, natural language processing, and computer vision.Looking to the future, Grid Dynamics’ R&amp;D Labs will continue to develop and publish blueprints, accelerators, and starter kits in partnership with hyperscalers and MACH Alliance members to reduce complexity, cost, and time-to-market for modern cloud-first solutions.

Leonard Livschitz

griddynamics.com

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Grid Dynamics

<h3>Delivering the data platform for MACH-based developers</h3> Whilst there are hundreds of case studies and examples of what MACH-based business can deliver, there is often less coverage of what the approach demands. As technology continues to create compelling customer experiences, enable transformative capabilities, and boost operational efficiency, the demand for a scalable, cloud-native, globally distributed data platform to underpin these technologies continues to grow. This is critical for application developers that want a platform that is not only modern, but also supports a wide variety of use cases and delivers both performance and scale. MongoDB, Inc. addresses this with MongoDB Atlas, a fully managed data platform that stores data in JSON-like documents with flexible schemas. This maps to the way that developers think and code, aligned to a microservice or API-driven architecture in which JSON is the common messaging format. The architecture is specifically designed to be cloud-native, embedding modern resiliency, availability and intelligent partitioning methodologies. Based on this focus of delivering a data platform for MACH development, MongoDB joined the MACH Alliance in December 2021, in the “Enabler” category, which covers organizations that provide MACH-aligned technology. Members of MongoDB’s Industry Solutions team now sit on the Growth, Tech, and Marketing councils. Partnerships within the Alliance have already borne fruit such as commercetools deploying MongoDB Atlas to focus on value-add development by reducing the operational management of data stores. Looking to the future, MongoDB is set to tackle the recent explosion of mobile or edge applications developed with either no offline mode, or poor syncing capability. Recognizing that developers struggle to build these capabilities in house, which then delays app launches, MongoDB recently released its Flexible Sync offering, which seamlessly synchronizes data between edge databases and the backend database in Atlas. Elsewhere, MongoDB anticipates the next big shift in the data space to be the move towards application-driven analytics. MongoDB characterizes the difference between these two realms by proposing that applications run the business whilst analytics manage it. Traditionally these have been two separate domains built by different teams, serving different audiences, with data duplicated and stored in separate systems. Developers can now build applications that perform analytics on live data, directly within the operational flow of the application. This can enhance user experience, or drive immediate user or app actions. MongoDB Atlas is a single platform managing a common data set for both developers building in-app analytics and for analysts building real-time business visibility.

Dev Ittycheria

mongodb.com

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MongoDB

<h3>From Jamstack to MACH</h3>The collaboration at the heart of MACH-based business demands connection. The ability to integrate an array of MACH components and then run them as highly performant, scalable sites and apps is the basis of the business value that MACH delivers. This - in turn - demands a platform on which such a diverse mix of components can co-exist.Netlify is a developer platform that brings together the modern web frameworks, serverless functions and edge computing of MACH, onto one platform. The goal is to deliver unmatched developer experiences by uniting this ecosystem of technologies, services and APIs into one workflow. This single process unlocks team productivity, while saving time and money.Netlify has an extensive history in developing such integration-based platforms. Netlify originated Jamstack, a web architecture complementary to MACH, based on the best practices for connecting composable components and running and serving them on the web.As an orchestration and workflow layer to unify headless CMSs and commerce engines with frontend frameworks, additional APIs and services, Netlify became an inaugural ‘Enabler’ member of the MACH Alliance in December 2021. Netlify now works extensively with Alliance members and has more than 3 million developers and businesses on the platform, adding more than 100,000 every month.An example of the innovation to serve this community is the recently launched Netlify Graph: a modern approach for building with APIs that creates a faster, unified experience.Based on the popular open source GraphQL standard, Netlify Graph enables developers to integrate APIs and services such as GitHub, npm, Salesforce and Stripe into web applications with a single click.Elsewhere, Netlify Edge Functions brings standards-based edge computing into the development workflow. Developers can use Edge Functions to run dynamic content (or an entire application) from the network edge, without compromising performance.Looking to the future, Netlify is set to continue its rapid growth by focusing on expanding both product functionality, and the huge ecosystem of partnerships and integrations.For further details on MACH at Netlify, please<a href="mailto:http://ecosystem@netlify.com/" target="_blank"> email the team.</a>

Matt Biilmann

netlify.com

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Netlify

<h3>MACH-enabled, mobile first omni-channel</h3>There can be a fundamental disconnection in how retailers or brands perceive what they do, compared to the perspective of customers. Businesses see the customer journey as non-linear, with multiple paths to purchase, comprising different experiences.But customers do not think about ‘channels’; they see one brand and regardless of purchasing in-store or online, they want to enjoy a seamless brand experience with great service and great products.This is at the core of the promise and growth of omnichannel, delivering an amazing shopping experience regardless of how that experience happens.Reconciling these different perspectives, NewStore provides Omnichannel-as-a-Service to global retail brands looking to accelerate their digital transformation.Built for speed and flexibility, NewStore is a mobile-first, modular cloud platform that includes point of sale (PoS), order management, clienteling, inventory, and native consumer apps.Currently live in more than 40 countries, NewStore enables businesses to exploit the opportunities of omnichannel, and to create a stronger relationship with customers across physical and digital channels.As a mobile-first offering, NewStore enables these businesses to capitalise on the primacy of mobile devices that are often the most convenient communication channels for customers.Similarly, focusing on mobile has enabled NewStore to develop apps for store associates that allow retailers to offer seamless shopping experiences through endless aisle, mobile checkout, store fulfilment, real-time inventory and clienteling.The net result of this approach has been proven in the seven-fold higher conversion rates that mobile shopping offers, alongside a 26% increase in converting visits to a store, and a nine-fold increase in customer data capture, all leading to a 400% increase in customer lifetime value (CLV).NewStore delivers these benefits as a service, using MACH-based technologies to ensure capabilities evolve harmoniously and customers only see a smooth, single path to their purchase.Building on a history of pioneering online retail software, NewStore joined the MACH Alliance in 2021, with the objective to help support the MACH Manifesto.The company collaborates with fellow MACH Alliance members and is currently looking at using these partnerships to improve the convenience and ease with which customers can interact with brands. In the face of mobile technology that already accounts for almost half of the e-commerce market, mobile-first MACH will be a pillar of future business.For further detail on MACH at NewStore, please contact the team.

Stephan Schambach

newstore.com

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NewStore

<h3>MACH-enabled Unified Commerce Platform anchored by POS</h3>It may seem counterintuitive to talk of industry-specific MACH-based solutions. The collaboration, openness and connectivity enabled by composable technology seems to rally against the confines of a given vertical.But it is undeniable that much MACH innovation has been driven by retail and within a church as broad as the retail sector, there is arguably space for further specialization. The question is not if such specialism is in line with MACH principles, but what it can deliver to the MACH community.The Sitoo Unified Commerce Platform, anchored by POS is an example of such a focused offering.Sitoo enables fashion, lifestyle and soft goods retailers to unify all stores and online sales channels, in real-time. With access to the same information across all touchpoints, retailers can sell and fulfil orders anywhere and handle returns everywhere.The cloud-native platform is live in 26 countries and integrates via APIs. It scales dynamically to manage high transaction volumes.The result is streamlined inventory management, empowered store associates, exceeded customer expectations and increased sales to drive growth.Sitoo joined the MACH Alliance in July 2022, reflecting a common goal to dismantle barriers and encourage retailers to question what they know about technology. Additionally, a large number of Sitoo customers already use the services and products of different MACH Alliance members.Sitoo has already begun efforts to educate the retail industry on MACH technology, including events such as the Retail Breakfast Club and a range of eBooks, and whitepapers.Collaboration has been at the core of these efforts. To ensure Sitoo technology stays relevant and easy to use, the company invites colleagues, partners and customers to shape new product offerings, based on an inclusive culture that prioritizes a positive and solution-oriented mindset.Innovations that have arisen from this approach include a new way to use SPIs (Service Provider Interfaces). The SPIs for different services make it easier, faster and more cost efficient for retailers to adapt a best-of-breed system landscape.SPIs are like Webhooks but expect data to also be returned. Once the SPI is implemented, it can assume control over the related UI to change or enhance the functionality in real time, without interfering with the code base of the software.Elsewhere, Sitoo has ambitions to develop a unified shopping cart microservice that will eliminate cross-channel friction related to payments, campaigns and orders data.It is innovations like these that show an industry-specific approach to MACH can indeed yield results for wider industries and keep the MACH approach at the forefront of all plans to invest in technology, regardless of sector.For further detail on MACH at Sitoo, please contact the team.

Jens Levin

sitoo.com

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Sitoo

<h3>Innovating in data management with future-proof PIM</h3>Whilst the growth in ecommerce and online shopping has been meteoric, the concurrent rise of omnichannel retail has shown that consumers still look for the immediacy and connection of in-store shopping. Those brands able to take the best of both worlds and offer a unique, compelling experience to customers, define retail success.The superior in-store experience is built around the fact that consumers have access to all aspects of the product they are looking for, whilst they have it in their hands, and can speak to product experts face-to-face, adding human connection into the buying experience. Bluestone Product Information Management (PIM) is designed to help businesses create an online product experience that is as engaging as such a visit to a store.This begins with the ability to create a 360-degree product view with the right images, descriptions, accurate data, related accessories, ratings, and reviews. This immersive experience is replicated across multiple channels, translated into new markets, or delivered to new affiliates and partners.Built on a MACH-based architecture, Bluestone PIM is designed for companies seeking this level of freedom and flexibility in managing their product data and building a future-proof composable commerce tech stack.This is enabled by an API-first microservice architecture that addresses the headaches caused by traditional PIM solutions. An API-first approach enables centralization and management of product content, including digital asset management, extensive product data syndication, and synchronization and automation capabilities. This ensures brand consistency across channels, error-free product information, and makes it easier to execute an omnichannel strategy.Founded on a desire to create the most flexible and powerful PIM software available, to enable innovative companies execute their digital commerce strategy without compromise, Bluestone is now used in over 70 countries on five continents, with customers including Intersport, Three, Optimera and Starboard.Bluestone joined the MACH Alliance as the first MACH-certified PIM provider in May 2021, based on a shared, innovation-centric approach to digital commerce technology.As an advocate for open and best-of-breed technology ecosystems, Bluestone has partnered with several other MACH-certified vendors to enable smooth integration.This collaboration has been recognized by industry analysts and Bluestone continues to become a certified partner to other companies in the MACH community.Focusing on its own innovation, Bluestone is currently exploring the most effective ways to eliminate time-consuming administration and maintenance operations, as well as options to enable customers to deploy their own microservices into the Bluestone PIM user interface.For further detail on MACH at Bluestone PIM, please <a href="mailto: borgar@bluestonepim.com" target="_blank">contact the team.</a>

Einar Augedal

bluestonepim.com

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Bluestone PIM

<h3>Innovating the next generation of digital experiences.</h3>Contentstack is the Content Experience Platform (CXP) category leader. With technology built on a heritage of agile, headless content management systems (CMS), Contentstack focuses relentlessly on making the creation of the next generation of content experiences, faster and easier.In an age where digital experiences span not only websites and mobile technology, but also wearables, augmented reality, social platforms, omnichannel retail, and more, the ability to create experiences quickly, whilst they are relevant; and consistently, so brands present themselves as a single entity, regardless of how the customer chooses to interact, is now business-critical.The mission is to make Contentstack indispensable for organizations to tell their stories and connect with the people they care about through inspiring, modern experiences.This has resonated incredibly well within the market: in 2022, Contentstack more than doubled the number of Fortune 1000 companies that have adopted the platform.Contentstack is known particularly for its close-knit staff, brought together under the ‘One Team, One Dream’ culture. This culture focuses on providing employees with an opportunity to do the best work of their lives, built upon a passionate care for the customers and communities served by Contentstack.This global tribe now spans the US, India, Europe and beyond, united by a common, determined attitude to question the status quo and lead the industry with wave after wave of innovation.It is this disruptive mindset that led to Contentstack becoming a founding member of the MACH Alliance. Contentstack is a passionate advocate of composable strategies to drive competitive advantage.The Contentstack programme has developed partnerships with a range of technology providers including commerce platforms, system integrators, creative digital agencies and a host of other companies dedicated to unleashing the power of headless technologies.Innovation has played a key role in driving the success of the programme. Contentstack has recently launched the first ever, no-code Automation Hub and the Contentstack Marketplace to accelerate composable, digital experience innovation.These follow projects that have seen Contentstack become the first multi-cloud CMS on the market; the creation of an augmented reality proof of concepts in just four weeks; and Care Without Compromise - the industry’s first ever cross-vendor support scheme.The next wave of disruption from Contentstack will focus on accelerating co-innovation between IT and business teams, removing the barriers to creating the best possible digital experiences. Contentstack will keep challenging the status quo, enabling enterprises to accelerate not just their processes, but also provide a much more effective and collaborative environment for their people.For further details on MACH at Contentstack, please <a href="mailto:todd.rathje@contentstack.com" target="_self">contact the team.</a>

Neha Sampat

contentstack.com

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Contentstack*

<h3>Building content for the Web, the Metaverse, and beyond</h3>Web development is continually evolving. From the initial static pages of the web and the short text formats of WAP, to the modern demands of customized, personalized omnichannel experiences throughout a purchasing journey, content editors have always had to adapt the way they function.As businesses now face a plethora of channels offering customers rich, immersive experiences, they have become frustrated with traditional content management systems (CMS) that don’t scale, offer limited flexibility, and can be costly to maintain and enhance.This has recently become even more pronounced as legacy CMS tools are often limited to the creation of website content, meaning creative talent cannot deliver its creativity and output on new devices, to reach a wider audience.Storyblok has addressed this challenge by developing a headless CMS that unleashes creativity by providing developers with the flexibility they need to build reliable and fast websites while giving content creators with no coding skills the ability to edit content independently.Storyblok has been a disruptive force in the headless CMS space since its debut in 2017. One of its hallmarks has been a unique visual editor that is designed to make the editing process smoother, quicker, and more intuitive.The technology enables editors to independently edit content, manipulate layouts, and customize experiences while developers enjoy the flexibility and benefits of a headless system.Storyblok is used by more than 74,000 companies in more than 130 countries.Customer names include Netflix, Adidas, T-Mobile, Happy Socks and Deliveroo, which, collectively, have built 120,000 projects on the platform. Innovations such as the visual editor enable Storyblok to ensure that neither technology nor creative teams are forced to compromise their desired capabilities and comfort.Storyblok has been a keen advocate that MACH principles are the future of ecommerce and joined the MACH Alliance in June 2021. As a company built on headless technology, Storyblok has found a natural home in the Alliance and its mission to expand composable technology throughout the enterprise.Looking to the future, Storyblok has recently launched Storyblok V2, which features an all-new collaboration feature that Storyblok believes will be disruptive to traditional content creation processes.As the future of content creation must expand beyond websites and mobile, into a realm of IoT, the metaverse, and beyond, Storyblok is set to address the challenges with MACH-based technologies and strategy.For further information on MACH at Storyblok, please <a href="mailto:julius.hemingway@storyblok.com" target="_blank">contact the team.</a>

Dominik Angerer

storyblok.com

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Storyblok

<h3>MACH-driven digital asset management</h3>The insights that can be gleaned throughout the lifecycle of a digital asset, from collaborative creation to publication and beyond, have become important tools in developing material that drives business growth. However, managing the complexities of creating and publishing global content has been a challenge for organizations.Tenovos is a data-first digital asset management (DAM) platform, designed to empower brands to streamline and automate this process. The objective is to measure content performance across channels and campaigns, enabling teams to quantify the success of their assets.By integrating the cloud native Tenovos platform into existing technology stacks, businesses can centralize and share brand assets (both internally and externally) and then automate creative, review, and administrative workflows and processes.This is combined with compliance rules to govern global rights and content licensing, and the ability to measure the performance of published content across digital channels, including e-commerce platforms. Tenovos is built natively on AWS to maximize performance and scale, and designed around a microservices foundation. Functionality is extended via APIs tuned to specific endpoints such as PIM or CMS integrations.Recognising the value of this composable approach, Tenovos joined the MACH Alliance in September 2022 and has already activated partnerships, particularly in North America.These collaborations have led to extended product information management (PIM) integration, enabling the two-way transfer of data and assets between PIM and DAM. Tenovos automatically pulls metadata from the PIM and maps it directly to the related assets. This saves considerable time and reduces the likelihood of errors when creating new product pages on e-commerce websites.Elsewhere, Tenovos enables direct-to-channel publishing, ensuring users only choose the appropriate content to publish, and accelerating speed to market by automating processes.Tenovos has also built integrations with digital rights management (DRM) systems, so that licensing agreements are automatically attached directly to assets. This enables companies to use best-in-class DRM tools as their source of truth for licensing, while automating the otherwise manual and error-prone processes of regulating content access and use.These innovations demonstrate Tenovos’ plans to reimagine the DAM space, moving beyond the traditional perspective that DAMs are simply content archives or workflow platforms.Tenovos will marry contextual content performance data to customer data platforms (CDPs). In turn, this helps brands personalize and optimize the content being created at scale, by developing updated content tracking technologies, measurement capabilities, and system integrations.For further information on MACH at Tenovos, please <a href="mailto:philip.wisniewski@tenovos.com" target="_blank">contact the team.</a>

D. Scott Bowen

tenovos.com

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Tenovos*

<h3>Engineering Digital &amp; Physical Experiences Using MACH Principles</h3>Faced with the inherent complexity of modern architectures, choosing the right partner is just as important as finding the correct technologies. This is made even more challenging as many brands must look beyond digital, into the physical space, to create data-driven, customer-centric omnichannel experiences, combining hardware, software and experiential prototyping.Building upon nearly three decades of software engineering heritage, EPAM is a global digital transformation services provider that combines both digital and physical product development alongside engineering services.Its dedicated e-commerce practice boasts more than 1,450 specialists that provide a range of services spanning consulting, customer and employee experience, user interface (UI) development, change management, technology portfolio assessment, composable ecosystems, legacy migration, commerce and headless capabilities and more.EPAM directs these services in accordance with two core objectives. Firstly, EPAM seeks to become the world’s leading digital transformation services company and partner for adaptive businesses.Secondly, it aims to redefine the digital experience sector to prepare for huge incoming shifts in media, front-end and back-end platforms, and technologies designed with humans at the center. This has inevitably led EPAM to become a business leader in the composable and MACH-based space.As a founding member of the MACH Alliance, EPAM is particularly active within the community. EPAM has a dedicated MACH competency with designers and engineers trained and certified in one or more MACH platforms.This investment is driven by a goal of bringing together like-minded companies and experts with a similar technology vision to drive next-generation digital experiences, which meet and exceed the growing expectations of modern users.EPAM engages in multiple projects with other MACH Alliance members, as well as joint marketing campaigns, thought leadership, in-person events, MACHathons and conferences.A recent example of these collaborations saw EPAM work alongside Contentstack, Algolia and commercetools to implement new eCommerce capabilities at the global bakery ingredient manufacturer, Dawn Foods.EPAM continues to invest heavily in MACH-related innovation. Enginiety, an EPAM company, recently developed IPA.C (Integration Platform Accelerator for Commerce), which complements modern, headless architecture by providing a unique progressive web app (PWA) customer experience, and the ability to connect to any backend. Innovations such as these lay the groundwork for EPAM to continue engineering a MACH-based future across diverse markets.For further information on MACH at EPAM, please <a href="mailto:wfbmach@epam.com" target="_blank">contact the team.</a>

Arkadiy Dobkin 

epam.com

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EPAM

<h3>A passion for the complex and community</h3>Lab Digital is a Dutch agency specialising in composable commerce. With a heritage of developing platforms to serve multiple brands, markets and languages, the agency has employed MACH principles and technology since 2015.Lab Digital’s services cover technology strategy, design and the delivery of composable commerce platforms. It has a noted reputation for understanding customers' business goals and translating those objectives into digital products for end-users that drive revenue and stand the test of time.Built on a DNA that fuses an engineering culture with a passionately customer-centric approach, UX and design are hallmarks of Lab Digital’s work. By thinking strategically about technology and user experience, Lab Digital has become a central component of the digital transformation of a wide range of clients, characterised by long-term relationships. Lab Digital also has a proven history in contributing to business technology movements. It has been prominent in the evolution of composable commerce, having been a keen contributor to many pivotal debates and a strong advocate of sharing its proprietary code repositories with the community. Despite being one of the most recent additions to the MACH Alliance, Lab Digital has already built partnerships with many other Alliance vendors and SIs. As part of the Alliance, Lab Digital steers discussions on the intersection of MACH and open-source, pushing for further democratisation of these transformative technologies. Previous partnership work has yielded innovations such as Terraform providers for commercetools, Amplience and Contentstack.Lab Digital has also developed its own MACH innovations. In an attempt to solve the lack of a standardised methodology and technical architecture to build MACH platforms, Lab Digital introduced its open-source deployment framework MACH Composer, which offers a suite of tools, principles and boilerplate modules.The suite is technology-agnostic and supports single and multi-tenant MACH platforms out-of-the-box. MACH Composer is being used by agencies, SIs and customers and has proven to significantly reduce time spent on platform orchestration.Looking to the future, Lab Digital is set to leverage its technical expertise and intense innovation on the MACH developer experience. Building on a history of open-source products, Lab Digital plans to develop tools to collaborate effectively across projects and teams and make these available to the public.For further detail on MACH at Lab Digital, please <a href="mailto:m.tielemans@labdigital.nl" target="_self">contact the team.</a>

Michiel Tielemans

www.labdigital.nl

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Lab Digital

<h3>Scalable technology, scalable business</h3>Founded in 2011, the Mindcurv group is a full-service digital agency that helps design and implement scalable digital platforms and cloud infrastructures for global clients. Throughout the group companies, multi-disciplinary teams are drawn from the domains that define, create and evolve digital experiences.These teams focus on creating impactful interactions between leading businesses and their customers by delivering strategy consulting, analysis throughout the full e-commerce experience lifecycle, improving user experiences to drive conversion, and empowering decision-makers through the implementation of Business Intelligence and Artificial Intelligence (AI).As a system integrator, Mindcurv seeks to design, then deliver a comprehensive evolution of the practices and processes within a client business. These changes are designed to be sustainable and scalable to ensure long-term growth in the digital space.Mindcurv was an early adopter of MACH principles, having begun a strategy to embrace modern and agile composable ecosystems over five years ago. This was originally seen in early projects that rejected or dissected monolithic platforms, and a commitment to API-first development.This early start meant that Mindcurv consulted with various market leaders to extend their business models or run multiple models on the same platform.Mindcurv has developed a particularly keen affiliation with MACH Alliance founding member commercetools, becoming a Premier Partner.The Mindcurv B2X digital experience accelerator for commercetools helps customers go to market quickly, with pre-built features, user stories and wireframes that account for up to 90% of use cases, delivering a MACH-compliant, composable commerce platform in a drastically reduced timeframe.Elsewhere, Mindcurv has deployed MACH principles to focus on linking business capabilities via microservices. This has allowed Mindcurv customers to scale individual functions of their digital commerce platforms quickly and efficiently, with no downtime.Mindcurv has also undertaken extensive educational activities, delivering blogs, webinars and case studies on MACH-based innovation. These have included partnering with Foodl to launch the first open food marketplace in the Netherlands. Mindcurv collaborated on shaping the business model, defining customer and partner experiences and set up the cloud infrastructure and platform using MACH architecture for scalability, stability, and flexibility.Mindcurv focuses on helping enterprises establish robust customer procurement portals that integrate with their existing ecosystem, which can then extend to connect and collaborate with their third-party suppliers. Looking to the future, Mindcurv is developing sophisticated customer data platforms that combine first-party cookies, multi-channel data acquisition, robust data pipelines and business intelligence, to enable enterprises to provide more personalized experiences to their customers.For further detail on MACH at Mindcurv, please <a href="mailto:mc.marketing@mindcurv.com" target="_blank">contact the team.</a>

Amjad Liaquat

mindcurv.com

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Mindcurv

<h3>Accelerating MACH-based growth</h3>Founded in 1994, Object Edge is an award-winning consultancy with deep expertise in digital transformation, experience design, software implementation, and data engineering. Since its founding, Object Edge has built a portfolio of enterprise B2B, B2C, and D2C clients in numerous verticals, including retail, manufacturing, distribution, healthcare, and finance.Seeing a huge opportunity in accelerating online growth, Object Edge works with clients to design, implement, and optimize the experiences that drive digital revenue, including eCommerce, CPQ, and subscription. Object Edge strategists, designers, and technologists collaborate with business engineers to create digital experiences for customers, partners, and associates.Object Edge provides comprehensive services to complex businesses looking to drive their revenue engine, including strategic advisory and roadmapping through to design, build, and deployment, and support. Working with both the business and technology teams, Object Edge accelerates digital transformation in complex organizations.In 2021, Object Edge joined the MACH Alliance in 2021, reflecting its commitment to innovation, collaboration with best-in-breed partners, and architecting client-centric solutions that are composable, flexible, and scalable.Recently, Object Edge participated in the 2022 MACHathon, with “Hold my Code” - a flash sale proof of concept designed to help businesses quickly launch and scale for high-volume sales cycles.Bringing this rich heritage and deep MACH understanding, Object Edge creates exceptional digital experiences that deliver measurable revenue growth.For further detail on MACH at Object Edge, please <a href="mailto:oeinfo@objectedge.com" target="_blank">contact the team.</a>

Rohit Garewal

objectedge.com

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Object Edge

aws.amazon.com

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