Accelerate innovation in retail with AWS

Driven by a relentless customer obsession, Amazon Web Services (AWS) empowers retailers to create exceptional customer experiences—from highly accurate personalized recommendations to same-day delivery services to checkout-free shopping—that drive market differentiation and growth. While MACH architecture offers many benefits, such as increased agility and scalability, it requires a robust cloud infrastructure to function efficiently. That’s where AWS comes in.

For over 15 years, AWS has been the world’s most comprehensive and broadly adopted cloud, offering over 200 fully featured services from data centers globally. AWS provides retailers with a range of services, including compute, storage, database, networking, and more.

Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. AWS has significantly more services, and more features within those services, than any other cloud provider. Services include infrastructure technologies like compute, storage, and databases to emerging technologies such as machine learning and artificial intelligence, data lakes and analytics. These services are built to handle the demands of MACH architecture.

Today, 70 percent of MACH members run on AWS and over 50 percent are in the AWS Partner Network. Together with its partners, AWS makes it smooth and fast for retailers to leverage the latest technologies—to experiment and innovate more quickly.

Amazon has a history of building MACH architectures that started as far back as 2002. Back then, ’s early webstore was a monolithic system, making it difficult to develop and release new features quickly. The company’s IT team identified the root cause as tight component coupling and interdependent development groups.

To address this, Amazon adopted an API-first design approach and the two-pizza team rule. This involved breaking down software features into smaller, independent units that could be managed by teams small enough to be fed by two pizzas. The approach, now known as microservices, allowed the webstore to evolve quickly and improved the shopping experience for customers. Taking these key learnings from, AWS became a longtime supporter of MACH and here are some ways in which AWS enables great MACH architecture:

  • Scalability AWS offers scalable infrastructure that can grow or shrink on demand—enabling MACH architecture to meet the changing demands of their customers on the fly.
  • High availability AWS provides highly available infrastructure so retailers can deliver seamless experiences to their customers, even during peak traffic.

  • Flexibility AWS provides flexible infrastructure that can adapt to the changing needs of retailers. We offer over 200 fully featured services that can be used to build and deploy MACH architecture—retailers can choose the best services that fit their requirements.

  • Security AWS provides secure infrastructure that safeguards retailers’ data and applications. It offers a range of security services that can be used to secure the MACH architecture so retailers can focus on delivering great experiences to their customers.

  • Cost-effectiveness AWS provides cost-effective infrastructure that can help retailers reduce their infrastructure costs. Using AWS, retailers pay only for the services they use—optimizing infrastructure costs.

For further details on MACH at AWS please contact the team.