<h3>The ongoing evolution at the core of MACH web development</h3>For the developers at the heart of MACH, creating fast, enjoyable digital experiences is at the core of their role and contributions to any business: and as the creators of Next.js, Vercel’s mission is to enable developers to maximise this contribution. Vercel is the cloud platform for frontend developers, providing the speed and reliability innovators need to create at the moment of inspiration.By taking an open-platform, ecosystem-first approach, Vercel equips developers with an infrastructure that enables seamless integration with any tool, brought into a single workflow. Vercel aims to build the best developer experience for every part of the software lifecycle, bringing together code and collaboration to deliver the technology that underpins digital experiences.Vercel’s core values of enabling easy, scalable, and fast frontend development have led to the Next.js becoming an ideal foundation upon which to build digital experiences which follow MACH principles. The seamless abstractions of Serverless Functions and Edge Functions provide data-fetching capabilities which are ideally suited for micro-services and headless architectures.As a result, Vercel has integrations, frameworks, and templates either established or underway with a host of MACH Alliance members, whilst the company has enjoyed the keen attention of venture capitalists who have been keen to fund Vercel’s commitment to developers.Driven by a desire to deliver the best developer experience with an obsessive focus on end-user performance, Vercel is now preparing for more developers to embrace edge infrastructure.The realization that developers are already looking for tooling with great developer experience, built with the Edge in mind, led Vercel to develop Edge Middleware.This has prioritized collaboration with ecosystem partners to unlock the potential of edge computing, giving users code examples from authentication to feature-flagging.Other recent innovations include the launch of the Vercel Templates Marketplace. This showcases the different applications that can be built on Vercel and Build Output API, a file-system-based specification that allows any framework to build for Vercel and take advantage of Vercel’s infrastructure building blocks like Edge Functions, Edge Middleware, Incremental Static Regeneration (ISR), and Image Optimization.These demonstrate that just as MACH-based composable commerce is the future of business, there is an ongoing, quiet revolution that will define the future of web development.For further detail on MACH at Vercel, please <a href="emailto:mach-alliance@vercel.com" target="_blank">contact the team.</a>

Guillermo Rauch

<h3>Designing human experience with MACH technologies: AKQA</h3>The emotional aspect of successful commerce is often overlooked. Amidst talk of content management, carts, checkout and fulfilment technologies, it is easy to forget that a decision to purchase is propelled by specific emotional triggers. This may be as simple as trusting a given supplier based on previous on-time deliveries, or as complex as a consumer identifying with specific aspects of a particular brand as they mature together.Addressing this mixture of technology, commerce and experience, AKQA is a design and innovation company with 35 studios across 24 countries. Using an interdisciplinary approach across service, experience and product design, AKQA aims to conceive and realise cohesive, responsive, accessible experiences.This spans not only technology but also creative material that builds emotional resonance, inspire, entertain and act as a catalyst for behaviour to change. This is then commercially orientated, where AKQA drives growth for customers by optimising channels, and creating new revenue streams through direct-to-consumer relationships. As this formula builds growth, AKQA ensures that the architecture can be maintained and improved to deliver personalised experiences at scale.Like many integrators, the MACH journey for AKQA is founded on a long-established history. For AKQA, MACH began with headless implementations over a decade ago, as the most viable way to create bespoke and qualitative user experiences.Embracing a composable architecture enabled AKQA to accelerate brand website and e-commerce builds by 50% while fully integrating commerce, content and digital services as they were needed.As certified partners to other Alliance members, the partnership between AKQA and the likes of Netlify and Contentful is crucial to the success of a wide array of clients.The collaborative spirit of the Alliance is seen in the AKQA methodology of answering client needs with a team of carefully selected MACH partners, chosen to deliver the best results.This collaboration has led to technological innovations within AKQA including an advanced, fully automated design system flow that exports Figma designs directly into front end website storybooks, as well as the mobile software development kits to expand this capability to iOS and Android. Elsewhere, AKQA has developed custom fields in headless content management systems, to integrate customer segmentation and content, creating personalized experiences.Looking to the future, AKQA will continue to accelerate the development of composable architecture, to deliver faster, more cost-effective, and immersive brand experiences that mix commerce, content, services and CRM as the agency expands across North America, EMEA and APAC. Design will remain at the core of these offerings as AKQA is set to explore automated performance and accessibility testing.For further details on MACH at AKQA, please <a href="mailto: peter.bruun@akqa.com" target="_self">contact the team.</a>

Ajaz Ahmed

MACH Alliance partnerships

akqa.com

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AKQA

<h3>MACH-based, blazing fast search at massive scale: Algolia</h3>Silicon Valley based start-up Algolia, is revolutionising search and discovery with its powerful API-first, search and discovery platform with its unique hybrid search engine, combining keyword and vector-based semantic search via NeuralSearch technology, in a single API.Algolia empowers both builders and business users with a better way to build unique, engaging end user experiences at Internet scale to predict what customers want, and the best application browse experience leading to more remarkable discovery.Using artificial intelligence (AI), Algolia’s Search and Recommend APIs simplify the ability to understand users’ intent to personalize experiences and offers — even from "first visit” and “first search.” This enables customers to discover goods, offers, and content so quickly, that they don’t go anywhere else.Search and recommendations are more than simply a set of results. It’s the instant gratification that a customer gets from being understood, as the product that they seek is surfaced in milliseconds, generating the maximum yield from any interaction. Algolia powers 1.5 trillion such searches a year and is used by one in six online users, everyday – putting this in context, that’s bigger than Bing, Yahoo, Baidu, Yandex, and DuckDuckGo combined.As the first Search &amp; Discovery platform to join the MACH Alliance in June 2020, Algolia is fully aligned with the mission to "Future proof enterprise technology and propel current and future digital experiences." With more than 17,000 customers, Algolia has worked with many MACH members to bring the best composable experiences to life including 2022 MACH Award recipients Harry Rosen, selfologi, and Embonor.There have never been more ways to interact with an application through multiple digital touch points – the web, mobile, connected devices, and more.This API-first approach allows a business to deliver apps that not only operate in any channel, but can scale as more channels are added without having to create new solutions for each of those avenues. Over the next 12-18 months, Algolia will continue to collaborate with Alliance members, offering combined solutions and packaging to make it easier for customers to choose and implement composable business.For further details on MACH at Algolia, please <a href="http://partners@algolia.com">email the team</a>

Bernadette Nixon

MACH Alliance partnership's

Algolia Website

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Algolia

<h3>MACH-based commerce for modern customer journeys</h3>In the brief time since the dawn of e-commerce, the way customers find and buy products and services, has undergone profound change. The explosion of channels, devices, touch points and personalization technologies, has meant customer journeys are no longer linear, or predictable. In an age where everything is an experience, and everything can be branded, the customer journey becomes ubiquitous, built into people’s everyday experience.Consequently, content needs to be on-demand, hyper-personalized, constantly refined and optimized, every step of the way.Amplience offers marketers, merchandisers and developers a Commerce Experience Platform that enables businesses to create, launch and iterate digital experiences faster. These range from simple web use cases to complex multi-channel, personalized experiences and digital transformation initiatives. Marketers and merchandisers get agility, visibility and control, with end-to-end previews, scheduling and the ability to manage content, not code. Developers and architects get a flexible environment that supports MACH and composable solution options. Combined with a multi-CDN architecture and out-of-the-box media optimization capabilities, this means businesses can develop highly performant customer-centric experiences that both scale and convert. As a founding member of the MACH Alliance, Amplience collaborates closely with other members to deliver differentiated value based on an architectural blueprint for next generation digital experiences. Lighthouse projects delivered in conjunction with members include wholesale digital transformations at Wawa, Ulta Beauty, Very Group, Harry Rosen and ASDA. Looking forward, Amplience is rolling out support for GraphQL across both its CMS and DAM capabilities, as well as expanding its investment in the power and capability of its high performance Content Delivery APIs.Elsewhere, Amplience is innovating with experience orchestration, managing the complexity of modelling and managing digital content into the many devices and channels that modern consumers use with Content Hierarchies. These are part of an innovation strategy to invest in the tools and capabilities that enable customers taking a composable architectural approach, to bind together the data and content they need to manage the entire experience using MACH APIs and content repositories from systems outside of Amplience, without resorting to legacy integration approaches. The objective is to enable customers to cost-effectively innovate and differentiate their digital experiences as a series of iterations, while adhering to MACH principles throughout their architectures. For further detail on MACH at Amplience, please <a href="mailto: contact@amplience.com" target="_self">contact the team.</a>

Anthony Lye

amplience.com

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Amplience

<h3>MACH-based commerce engines to power growth</h3>The relatively brief history of e-commerce has been characterised by phenomenal growth as seen in the expected CAGR of 14.7% from 2020 to 2027. This demands that the brands, retailers and enterprises looking to capitalize on that growth must look for technologies that can accommodate not only the scenarios of today but also the success of tomorrow.BigCommerce is a composable open SaaS commerce platform designed to span this scalability gap. Developed to create robust, scalable, secure and differentiated modern omnichannel experiences, BigCommerce spans both B2C, B2B, and Hybrid merchants focused on optimizing their business for growth.As an API-first solution, BigCommerce builds the commerce layer and frees developers to choose their preferred front end. At the time of writing, BigCommerce offers the most headless integrations of any commerce platform and has a global network of over 2,000 partners.With a cloud-native, API-first technological heritage and such a powerful base of collaboration partners spanning SIs, CDNs, CMSs and composable DXPs, it was inevitable that BigCommerce would join the MACH Alliance shortly after it launched. To date, BigCommerce has collaborated extensively with partners such as EPAM, E2X and Valtech.This collaboration has been driven by recent innovations. BigCommerce Multi-StoreFront (MSF) enables businesses to move into new regions, customer segments or launch unique brands through different storefronts, yet remain managed from one single backend. Elsewhere, based on the recognition of the importance of third-party channels, BigCommerce acquired Feedonomics in July 2021.Today’s merchants know they need to meet their customers where they shop and spend their time online, but they often struggle to determine the best combination of channels for their business or the best solutions they should utilize to drive the best return on ad spend and conversion on each channel.BigCommerce Feedonomics is platform-agnostic. Merchants can grow their GMV by using Feedonomics to connect to hundreds of global advertising, marketplace, social and search channels, optimizing their products to drive return on ad spend.Elsewhere, BigCommerce recently introduced Commerce-as-a-Service (CaaS). Amongst other case studies, this has enabled the 2,000 wine brands in the WineDirect ecosystem to build a world-class online presence, extending their market reach, and engaging with and selling to consumers online.BigCommerce has also released new APIs to enable Multi-Location Inventory use cases, with a special emphasis on enabling ‘Buy Online Pick Up in Store’ (BOPIS) capabilities and allowing large enterprise merchants to execute complex inventory scenarios.For further detail on MACH at BigCommerce, please <a href="mailto: meghan.stabler@bigcommerce.com" target="_blank">contact the team</a>.

Brent Bellm

bigcommerce.com

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Big Commerce

<h3>Democratizing development for better digital experiences</h3>The collaboration and innovation that drives the MACH community can be seen as a relentless push to democratize software development. The perceived differences between traditional developers that make software and the actual users (be they consumers or employees) are often exaggerated. The common goals of better business, more rewarding work and creating compelling experiences are easily overlooked. This is a cultural obstacle that frustrates the design of the next generation of technology. Builder.io seeks to address this friction by visualizing code and allowing anyone to be a part of the building process. Builder.io offers the world’s first Visual CMS - a component-driven approach to content management that connects to any technology stack and gives teams control over their content development workflow. Based on a “plug and play” approach to digital experience building Builder.io empowers mixed development to drive accelerated growth with ‘all-hands’ teamwork. Builder.io supports the ideal developer experience where content is not in code or hard-coded templates that are tied to fields and schemas. Developers create sections across their sites and apps that they want business teams to control. They then use a design system and library of components to drag and drop as building blocks to create digital experiences. Bulider.io also provides primitive elements – like text, images, videos, carousels, accordions – so that users with the appropriate permissions can create bespoke experiences, whilst still on-brand and performant. Developers have a more efficient approach to content development that frees their time to tackle higher-value projects. Business teams have more autonomy and can manage digital experiences without relying on developers.This eliminates workflow bottlenecks that frustrate development, hinder growth, and damage team morale. Instead, organizations can adopt a collaborative content development approach by giving both developers and business teams what they need. Builder.io joined the MACH Alliance in 2021 to bring this democratization of best-in-breed technology to the foreground. Builder.io has since collaborated with members across various joint merchant RFPs, and co-marketing initiatives.The team from Builder.io contributes free, open-source innovations such as Mitosis, its universal compiler that has enabled these joint teams to write code once and compile to any other framework, and Qwik, a new frontend framework. These demonstrate the Builder.io commitment to making digital experiences faster for everyone. Building on these partnerships, Builder.io is set to develop features that help break the workflow bottlenecks which often hold back growth and development. With Builder you can shorten your content roadmaps from months to minutes, whilst continuing to create and contribute to projects that are designed to improve site speed and performance and to keep up with shopper demands.For further details on MACH at Builder.io, please <a href="mailto: julia@builder.io" target="_blank">email the team.</a>

Steve Sewell

Builder.io

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<h3>Visual media at MACH-speed</h3>Consumers today demand visually rich experiences. It is no longer enough for a brand to have a compelling story. That story must be told in a compelling way. In an age of ubiquitous, high-speed networks, mobile devices with high resolution screens and on-demand services such as Netflix or Disney+, a compelling narrative means lots of imagery, video and interactive options. And of course, these experiences must be performant, regardless of the digital channel that the consumer is using.As the explosive demand for visually-rich online experiences has shown, the volume of media required to meet this market hunger is humanly impossible to manage. An intelligently automated, media-centric solution is the only viable option. This is the basis of The Cloudinary Media Experience Cloud: an end-to-end rich media management and delivery SaaS platform for delivering highly engaging visual experiences at scale.The platform currently has more than 60 billion assets under management, across thousands of customers, and more than a million users. With Cloudinary Programmable Media, developers can automate image- and video-processing tasks and oversee media at scale with robust APIs, modern SDKs, and content-aware AI capabilities. Cloudinary’s Digital Asset Management (DAM) uses intelligent automation to supercharge the creation of asset variations, eliminating tedious and time-consuming work.Recognizing that it has been API-first, SaaS, headless and microservices based from inception, Cloudinary joined the MACH Alliance in August 2021. Since then, Cloudinary has collaborated with MACH members through joint events and content. As a sign of the Cloudinary commitment to MACH, the company has also appointed senior members throughout various business functions, to focus on making these Alliance partnerships successful.Throughout all these collaborations, Cloudinary is committed to pioneering this new product category to provide its customers with everything they need to manage rich media assets across the entire lifecycle. Cloudinary is innovating continuously to support emerging formats and new media types, eliminating the need to develop or maintain expertise across product and engineering teams. As an active Alliance member, Cloudinary remains committed to ensuring brands have everything they need to build modern tech stacks and deliver engaging experiences across all digital channels with high quality, high performant, rich media.For further information on MACH at Cloudinary, please <a href="mailto:mach@cloudinary.com" target="_self">contact the team.</a>

Itai Lahan

cloudinary.com

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Cloudinary

<h3>A content-centric MACH evolution</h3>In the online world, content defines experience. It determines how colleagues collaborate, share and access information. It is the expression of how customers engage with their preferred brands. Consequently, success in this digital-first era means blending content, such as video, photos, text and audio, to create compelling products and experiences on any device. Digital builders – developers, content creators, architects and marketers - are the creative force behind customer engagement.But most digital content created is used once and then stored in silos, inaccessible and difficult to find and reuse. This wastes time, frustrates teams and misses opportunities. Instead of evolving the digital experience, teams are stuck reinventing the wheel.Contentful is a composable content platform that recognizes that web CMS simply isn’t suited to supporting the wide array of digital channels people use.With structured content, unified in a single platform designed for digital business, Contentful makes it possible to create once and publish everywhere, putting content at the heart of every interaction.As an inaugural member of the MACH Alliance, Contentful endorses and advocates passionately for the Alliance’s goals of educating companies on the value of the composable approach. Contentful partners with a considerable proportion of MACH Alliance members and has worked on many joint projects.Contentful currently focuses its API-first, composable content platform approach on developing task-focused workflows and functionalities for specific jobs to be done, increasing the impact of content on the end-user experience.This spans the specific needs of exploratory projects or small teams, to enterprise organizations creating digital experiences for multiple regions, brands, and applications.Recent innovations from Contentful include the App Framework that enables customers and partners to build a variety of apps that may become available on the Contentful Marketplace. Contentful released its first-party apps in March 2021 to provide an interface for content teams throughout a business.In October 2022, Contentful rolled workflows and automation into its Contentful Studio add-in product to provide even greater capabilities for content teams - both technical and non-technical - to work independently but in coordination, enhancing collaboration and supporting governance.Additional new releases include orchestration of multiple content repositories and further work on the Contentful portfolio of partner integrations across commerce, personalization, and experience orchestration. All these integrations serve to create the digital workspaces that support the way different content teams prefer to work.

Steve Sloan

contentful.com

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Contentful

<h3>Innovating the next generation of digital experiences.</h3>Contentstack is the Content Experience Platform (CXP) category leader. With technology built on a heritage of agile, headless content management systems (CMS), Contentstack focuses relentlessly on making the creation of the next generation of content experiences, faster and easier.In an age where digital experiences span not only websites and mobile technology, but also wearables, augmented reality, social platforms, omnichannel retail, and more, the ability to create experiences quickly, whilst they are relevant; and consistently, so brands present themselves as a single entity, regardless of how the customer chooses to interact, is now business-critical.The mission is to make Contentstack indispensable for organizations to tell their stories and connect with the people they care about through inspiring, modern experiences.This has resonated incredibly well within the market: in 2022, Contentstack more than doubled the number of Fortune 1000 companies that have adopted the platform.Contentstack is known particularly for its close-knit staff, brought together under the ‘One Team, One Dream’ culture. This culture focuses on providing employees with an opportunity to do the best work of their lives, built upon a passionate care for the customers and communities served by Contentstack.This global tribe now spans the US, India, Europe and beyond, united by a common, determined attitude to question the status quo and lead the industry with wave after wave of innovation.It is this disruptive mindset that led to Contentstack becoming a founding member of the MACH Alliance. Contentstack is a passionate advocate of composable strategies to drive competitive advantage.The Contentstack programme has developed partnerships with a range of technology providers including commerce platforms, system integrators, creative digital agencies and a host of other companies dedicated to unleashing the power of headless technologies.Innovation has played a key role in driving the success of the programme. Contentstack has recently launched the first ever, no-code Automation Hub and the Contentstack Marketplace to accelerate composable, digital experience innovation.These follow projects that have seen Contentstack become the first multi-cloud CMS on the market; the creation of an augmented reality proof of concepts in just four weeks; and Care Without Compromise - the industry’s first ever cross-vendor support scheme.The next wave of disruption from Contentstack will focus on accelerating co-innovation between IT and business teams, removing the barriers to creating the best possible digital experiences. Contentstack will keep challenging the status quo, enabling enterprises to accelerate not just their processes, but also provide a much more effective and collaborative environment for their people.For further details on MACH at Contentstack, please <a href="mailto:todd.rathje@contentstack.com" target="_self">contact the team.</a>

Neha Sampat

contentstack.com

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Contentstack

<h3>Human design for MACH-based innovation</h3>It is all too easy to prioritise technology when developing new business models. The primacy of the internet, mobile communications and social media have led to organisations looking at the technology first and then its use – and users – second. This risks repeating the mistakes of previous generations, where a lack of a focus on people led to expensive, underused and ultimately, failed projects.If MACH is to generate lasting change, it must do so by delivering digital products that reflect an investment in people, design, and code, to create experiences that humans find exceptional. Systems integrator Formidable applies this ethos throughout its work across the US and Europe.An example of this ambition made manifest is Formidable’s development of performant APIs and applications backed by legacy, heterogenous data sources, that often aren’t performant on their own. Typically, this is to deliver new web or mobile applications.Whilst this demands technological sophistication (a combination of CDN caching of both HTML and GraphQL payloads, cloud infrastructure relocation, and holistic analysis to identify performance bottlenecks at all levels) the focus remains fixed on the experience of the user and the quality of their interaction.This is achieved by parallel collaboration between design, product, and engineering teams as opposed to a sequential series of asset handovers. Engineering teams convert monolithic systems to modern web and mobile apps while integrating legacy data stores.Simultaneously, Formidable leverage modern infrastructure tools, such as FaaS, CDNs and CI/CD) and search or headless CMS services via partners to ensure all facets of development reflect a keen user focus.Formidable learned of the MACH Alliance through its clients who were MACH ambassadors. Recognising the alignment between the mission of the Alliance and the work Formidable undertook for these customers, the integrator joined the Alliance in 2021.MACH architectures remain the most scalable and maintainable in Formidable projects, and the integrator has been able to capitalise on services offered by other MACH members to leverage media, CMS, and other solutions as part of the overall client applications that it has built. This has included projects for the likes of PUMA, Microsoft, Starbucks, and Google.For further detail on MACH at Formidable, please <a href="mailto:sam.reffitt@formidable.com" target="_blank">contact the team.</a>

Ryan Roemer

MACH Alliance Partnerships

formidable.com

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Formidable

<h3>The next generation of API-driven technology</h3><h3></h3>As both the demand for, and sources of, digital content continues to grow exponentially, even the advantages of a MACH approach can begin to strain. Best-of-breed capabilities in a composable system may all talk to each other, but this means a risk of ‘API-sprawl’ as the management and tracking of those connections continues to grow and place demands on the business.Hygraph seeks to address this issue by being the first native GraphQL Content Federation Platform. As a front-end and back-end agnostic API-first solution, Hygraph enables enterprises to integrate all the services of an enterprise to anywhere using a single, powerful GraphQL API. The goal is complete composability of the technology stack while eliminating the heavy-lifting in the back-end.Designed as a solution for the next generation of the composable era, Hygraph joined the MACH Alliance in November 2021. As a headless, API-first CMS, Hygraph is built on the MACH ethos of enterprises taking control of technology stacks that are aligned to scale their business model, rather than adapting to inflexible, monolithic suites.Building on its membership of the Alliance, Hygraph recently introduced the Hygraph Marketplace. This is a collection of apps, starter projects, templates and more, that all expand Hygraph's capabilities within composable content. Official apps include MACH Alliance members Algolia, BigCommerce, Cloudinary, Netlify, Vercel, and Vue Storefront.The evolution from being headless CMS to a federated content platform has taken Hygraph from front-end agnosticism into the realms of dual front-end and back-end independence. This will enable Hygraph to push the boundaries and capabilities of a Content Platform even further.Recent innovations have included remote sourcing, using an external system or product that holds content that needs to be combined with content in Hygraph, into a single API. This saves developers time by creating a reliable stream of up to date information that is available from the content API and gives teams greater flexibility to model content.Elsewhere, Hygraph has released UI Extension, a web app inside Hygraph that allows enterprises to extend the functionality of the Hygraph content editing experience by running custom applications within the CMS. These innovations demonstrate Hygraph’s commitment to expanding MACH capabilities and to pushing the envelope of integrated, composable commerce.For further details on MACH at Hygraph, please <a href="mailto:caryn.jervis@hygraph.com" target="_blank">contact the team.</a>

Michael Lukaszczyk

hygraph.com

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Hygraph

<h3>Bringing sustainability to the MACH discussion</h3>In the hyper-competitive system integrator market, those agencies and businesses that have embraced MACH and built entire practices around the approach, have rapidly evolved into outcome-based, digital transformation pioneers. Examples of connected products and experiences, modern use of data and increased efficiency are plentiful. But, even in this elite league, there is differentiation.As a certified B Corp, Kin + Carta has committed to using business as a force for good. Like so many other digitally native technology consultancy firms, Kin + Carta makes being a socially responsible business that champions inclusion, diversity and equality, a non-negotiable, strategic objective.This does not impede commercial capability: Kin + Carta’s experienced specialists across the globe leverage their expertise to provide an end-to-end service backend for the world’s most innovative companies.Digital strategy teams support the research and product or service designs that clients need, which are then transitioned to creative and engineering teams to bring these visions to life.MACH-based architectures have become a key facet of developing sustainable, effective business.Indeed, they are now the go-to strategy for the enterprise organizations that contact Kin + Carta, looking for technology to improve scale, agility, and speed to market.This crystallized in Kin + Carta joining the MACH Alliance in May 2022. Having already delivered multiple headless implementations, the agency sought to be part of a community that shares its passion for innovative MACH solutions and is open to sustainable ways of business.Kin + Carta already collaborates with other MACH Alliance members.One notable project saw a MACH-based implementation for a disruptive car subscription service. The project included the service design and implementation across leading vendors including AWS, commercetools and Contentful. Projects such as this show the connective power of technology, data, and experience to accelerate digital roadmaps, rapidly innovate, modernize systems, and optimize teams for continued growth.However, as a Certified B Corp, the Kin + Carta ‘triple bottom line’ focus on people, the planet, and profit is at the core of these engagements.Deploying the latest MACH technology and thinking, Kin + Carta uses sustainability as a thread that runs through the entire product lifecycle from conceptual foundations, through the build process, and infrastructure and technology choices that ultimately deliver the experience. As a member of the MACH Alliance, they look to continue partnering with like-minded technology providers as a real force for change.For further detail on MACH at Kin + Carta, please <a href="mailto:Leigh.Riches@kinandcarta.com" target="_blank">contact the team.</a>

Kelly Manthey

kinandcarta.com

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Kin + Carta

<h3>Using modular technologies to realize modern digital value</h3>Orium is a leading North American composable commerce consultancy and system integrator. They believe that the flexibility and extensibility offered by headless and composable technologies are the only way complex brands can succeed in an ever-changing landscape.They help ambitious brands execute, innovate, and transform more quickly across their commerce and retail journeys, championing a MACH-based approach to digital commerce platforms.Orium brings over a decade of experience to their engagements.Headless practitioners since their inception in 2009, they not only ensure their clients have the right composable technologies in place to streamline operations and experiences, but also that the brands they work with are set up to manage those technologies effectively.Specializing in composable commerce, customer data, and retail platform engineering, Orium is leading the category with innovative solutions, like the Omniretail Accelerator™ for commercetools. This accelerator is built for brands facing the challenges of business complexities as they scale.The composable architecture provides greater flexibility, allowing brands to experiment and innovate to create meaningful customer experiences, while managing omnichannel commerce effectively.Orium joined the MACH Alliance in early 2021 and has formed strong partnerships with composable technology leaders since. They work closely with these providers to break down business silos for some of the world’s top brands, including Indigo, New Balance and OnLogic.Orium truly believes that MACH architecture will shape the future of retail and commerce experiences, and are working with a range of MACH-based technologies to develop their next-generation solutions. This includes Orium's Customer Data Reference Architecture, a combination of methodology, tool kit, and asset library that will unlock better processes to gather and model the data necessary to accelerate time to value.As evidenced by the rapid rise of MACH-based technologies and composable commerce, single-point solutions and ‘one-off’ fixes that use a monolithic infrastructure are no longer sufficient for modern brands. There is no future success without an interconnected, composable technology offering a holistic approach to orchestrating all the customer touchpoints, interactions, and data that define omnichannel experiences today.For further detail on MACH at Orium, please<a href="mailto:sales@orium.com" target="_blank"> contact the team.</a>

Jason Cottrell

orium.com

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Orium

<h3>Delivering the data platform for MACH-based developers</h3> Whilst there are hundreds of case studies and examples of what MACH-based business can deliver, there is often less coverage of what the approach demands. As technology continues to create compelling customer experiences, enable transformative capabilities, and boost operational efficiency, the demand for a scalable, cloud-native, globally distributed data platform to underpin these technologies continues to grow. This is critical for application developers that want a platform that is not only modern, but also supports a wide variety of use cases and delivers both performance and scale. MongoDB, Inc. addresses this with MongoDB Atlas, a fully managed data platform that stores data in JSON-like documents with flexible schemas. This maps to the way that developers think and code, aligned to a microservice or API-driven architecture in which JSON is the common messaging format. The architecture is specifically designed to be cloud-native, embedding modern resiliency, availability and intelligent partitioning methodologies. Based on this focus of delivering a data platform for MACH development, MongoDB joined the MACH Alliance in December 2021, in the “Enabler” category, which covers organizations that provide MACH-aligned technology. Members of MongoDB’s Industry Solutions team now sit on the Growth, Tech, and Marketing councils. Partnerships within the Alliance have already borne fruit such as commercetools deploying MongoDB Atlas to focus on value-add development by reducing the operational management of data stores. Looking to the future, MongoDB is set to tackle the recent explosion of mobile or edge applications developed with either no offline mode, or poor syncing capability. Recognizing that developers struggle to build these capabilities in house, which then delays app launches, MongoDB recently released its Flexible Sync offering, which seamlessly synchronizes data between edge databases and the backend database in Atlas. Elsewhere, MongoDB anticipates the next big shift in the data space to be the move towards application-driven analytics. MongoDB characterizes the difference between these two realms by proposing that applications run the business whilst analytics manage it. Traditionally these have been two separate domains built by different teams, serving different audiences, with data duplicated and stored in separate systems. Developers can now build applications that perform analytics on live data, directly within the operational flow of the application. This can enhance user experience, or drive immediate user or app actions. MongoDB Atlas is a single platform managing a common data set for both developers building in-app analytics and for analysts building real-time business visibility.

Dev Ittycheria

mongodb.com

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MongoDB

<h3>Building content for the Web, the Metaverse, and beyond</h3>Web development is continually evolving. From the initial static pages of the web and the short text formats of WAP, to the modern demands of customized, personalized omnichannel experiences throughout a purchasing journey, content editors have always had to adapt the way they function.As businesses now face a plethora of channels offering customers rich, immersive experiences, they have become frustrated with traditional content management systems (CMS) that don’t scale, offer limited flexibility, and can be costly to maintain and enhance.This has recently become even more pronounced as legacy CMS tools are often limited to the creation of website content, meaning creative talent cannot deliver its creativity and output on new devices, to reach a wider audience.Storyblok has addressed this challenge by developing a headless CMS that unleashes creativity by providing developers with the flexibility they need to build reliable and fast websites while giving content creators with no coding skills the ability to edit content independently.Storyblok has been a disruptive force in the headless CMS space since its debut in 2017. One of its hallmarks has been a unique visual editor that is designed to make the editing process smoother, quicker, and more intuitive.The technology enables editors to independently edit content, manipulate layouts, and customize experiences while developers enjoy the flexibility and benefits of a headless system.Storyblok is used by more than 74,000 companies in more than 130 countries.Customer names include Netflix, Adidas, T-Mobile, Happy Socks and Deliveroo, which, collectively, have built 120,000 projects on the platform. Innovations such as the visual editor enable Storyblok to ensure that neither technology nor creative teams are forced to compromise their desired capabilities and comfort.Storyblok has been a keen advocate that MACH principles are the future of ecommerce and joined the MACH Alliance in June 2021. As a company built on headless technology, Storyblok has found a natural home in the Alliance and its mission to expand composable technology throughout the enterprise.Looking to the future, Storyblok has recently launched Storyblok V2, which features an all-new collaboration feature that Storyblok believes will be disruptive to traditional content creation processes.As the future of content creation must expand beyond websites and mobile, into a realm of IoT, the metaverse, and beyond, Storyblok is set to address the challenges with MACH-based technologies and strategy.For further information on MACH at Storyblok, please <a href="mailto:julius.hemingway@storyblok.com" target="_blank">contact the team.</a>

Dominik Angerer

storyblok.com

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Storyblok

<h3>Business transformation powered by MACH-based innovation</h3>MACH will enable businesses to embrace digital transformation and close the ‘experience gap’ between customer expectation and reality. It is the only way businesses in complex environments can unlock frictionless engagement and innovation at speed, across the entirety of their customer journey.Valtech believe that MACH and Composable Enterprise can enable digital-first, fast and innovative business transformation. Even in the most complex, multi-region, multi-business model, omni-channel commerce environments. Evidenced by their work with brands including MAC Cosmetics, AUDI, Mars and L'Oréal, Valtech enables interconnected and holistic commerce journeys through a Composable technology offering; orchestrating their digital commerce business across all touchpoints.As a founding member of the MACH Alliance, Valtech was an early adopter of MACH and was the first global partner for many leading SaaS providers, including commercetools. Through decades of commerce experience, they guide clients on how to drive outcome from solutions based on composable principles. They are also invested in the broader MACH ecosystem by being a strategic partner of multiple MACH Alliance Certified Vendors and Enablers, as well as regularly participating in MACHathon events, winning awards across numerous categories.As a globally connected company with a fully integrated local presence in more than 20 countries, Valtech combines expertise in technology, experience design and data to transform how businesses operate: optimizing business-critical digital platforms for multichannel commerce and marketing in a digital-first world. They continue to champion MACH technologies and principles to drive business transformation, removing complexity and delivering innovative, frictionless solutions for the world’s best-known brands.To discover more, or to connect with our MACH experts, visit <a href="http://www.valtech.com/" target="_blank">www.valtech.com.</a>

Olivier Padiou

valtech.com

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Valtech

vercel.com

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