Following the tremendous success of our US Roadshow at Shoptalk Las Vegas this past March, where we welcomed over 400 MACH enthusiasts, including leading brands, MACH Ambassadors, and 40+ member companies, we're back to do the same at Shoptalk Barcelona.
We'd like to extend a warm welcome to all those end-user business and tech leaders eager to connect at Shoptalk Europe, and get ready to dive into the world of MACH.

MACH Alliance will be at Shoptalk Europe 2025

<ul><li>MACH curious? Find out what MACH really means for your business and the impact going composable could have on your company's success.</li><li>Connect with MACH Ambassadors — peers who share similar challenges — and learn how they tackled them through organizational, cultural, and technological change.</li><li>Meet experts from MACH-certified vendors who can talk to you about the details and help make your digital transformation a reality.</li></ul>Get the insights on why you need to be MACH-ready. Download our <a href="https://machalliance.org/global-annual-research" target="_blank">2025 Global Annual Research Report.</a>

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Want to know more about what’s next in the world of retail digital customer experience? Then you can’t afford to miss us at Shoptalk Europe.

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MACH Alliance at Shoptalk 2025

<h3 style="text-align: center;">MACH Alliance Unveils MACH AI Exchange To Guide Real-World AI Adoption for Enterprise Organizations</h3> The professional peer network is inspired by a recent Alliance report which found companies that have widely implemented MACH are twice as likely to leverage AI compared to those new to MACH CHICAGO, IL — April 23, 2025 — <a href="https://machalliance.org/">The MACH Alliance</a>, a not-for-profit industry body dedicated to advocating for open, best-in-class technology ecosystems, today unveiled the <a href="https://machalliance.org/mach-ai-exchange">MACH AI</a> Exchange, a professional peer network focused on guiding real-world AI implementation for enterprise companies. The program will launch at <a href="https://machalliance.org/events/composable-conference-25">The Composable Conference 2025</a>, the MACH Alliance’s global annual event taking place April 22-24 in Chicago.The MACH AI Exchange launches with three founding members, leaders in their field:<ul><li>Karl Hampson, Chief Technology Officer, Data &amp; AI, Valtech</li><li>Vikas Jain, Director, US Retail &amp; Consumer Ecosystem Portfolio, Google Cloud</li><li>Xun Wang, Chief Technology Officer, Bloomreach</li></ul>Among organizations well along in their composable journey, 77% report using AI compared to only 36% of those new to MACH, according to the <a href="https://machalliance.org/global-annual-research">2025 MACH Alliance Global Annual Research</a> report, suggesting that the flexible, connected, and open foundation that MACH provides strongly correlates with AI success.Led by the MACH Alliance, the professional peer network of technology experts will support enterprise businesses as they implement AI solutions at scale, including generative AI and agentic technologies. The MACH AI Exchange will enable rapid dissemination of technical insights, architectural patterns, and implementation methodologies that significantly reduce integration risk and accelerate deployment timelines.“AI thrives on structured, real-time data, and enterprise architectures face heightened challenges as AI workloads dynamically scale,” said Vikas Jain, founding member and Director of Google Cloud’s U.S. Retail &amp; Consumer Ecosystem portfolio. “The MACH AI Exchange will enable the convergence of composable principles and AI capabilities to help technical leaders establish a competitive advantage through architectural innovation.”The peer-to-peer community is open to those implementing AI in enterprise systems, including engineers, architects, and strategists integrating AI into workflows, builders and innovators shaping AI in MACH environments, and problem solvers pushing AI forward in business technology.“Enterprise stacks weren’t built to handle the constant innovation of the AI era, but that also doesn’t mean we need to start from scratch, either,” said Xun Wang, founding member, CTO of Bloomreach. “Just like MACH de-risks change by making technology adaptable, open, and connected, AI adoption requires the same foundation. In the MACH AI Exchange, members will share what works, what breaks, and how to de-risk AI adoption without common AI buzzwords and hype.”The MACH AI Exchange will launch in person at The Composable Conference 2025, where MACH-certified members and end user brands can ideate, collaborate, and problem solve in real time. To participate live, <a href="https://machalliance.org/events/composable-conference-25">register to attend</a> the limited-space conference.To learn more about the MACH AI Exchange visit <a href="https://machalliance.org/mach-ai-exchange">machalliance.org/mach-ai-exchange.</a><hr/>About MACH AllianceThe MACH Alliance is a 501(c)(6) non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="https://machalliance.org/">machalliance.org</a>, <a href="https://machalliance.org/mach-certification">read here</a> about MACH certification and follow us on <a href="https://x.com/machalliance">Twitter</a>, <a href="https://www.linkedin.com/company/machalliance/posts/?feedView=all">LinkedIn</a> and <a href="https://www.instagram.com/machalliance/">Instagram</a>.<hr/>Media ContactAbby Nelson Ketner Group Communications (for MACH Alliance) <a href="mailto:abby.nelson@ketnergroup.com ">abby.nelson@ketnergroup.com</a><a href="https://www.businesswire.com/news/home/20250423626378/en/MACH-Alliance-Unveils-MACH-AI-Exchange-to-Guide-Real-World-AI-Adoption-for-Enterprise-Organizations">Business Wire: MACH Alliance Unveils MACH AI Exchange to Guide Real-World AI Adoption for Enterprise Organizations</a>

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MACH Alliance Unveils MACH AI Exchange

Author: Mark Demeny, Technology Analyst - MACH Alliance<h2>Composable comes of age in the Gartner DXP Magic Quadrant</h2>Gartner recently released their&nbsp;<a href="https://www.gartner.com/doc/reprints?id=1-2K0LH2I7&ct=250122&st=sb">2025 Gartner® Magic Quadrant™ for Digital Experience Platforms</a>&nbsp;(DXP MQ) report which highlighted several trends around composability that the MACH Alliance has advocated for years.&nbsp;It is worth noting that four out of five vendors new to the report are MACH Alliance members - and this is not surprising given the overall trend towards composability.These include:&nbsp;<ul><li><a href="https://machalliance.org/members/builderio">Builder.io</a></li><li><a href="https://machalliance.org/members/contentful">Contentful</a></li><li><a href="https://machalliance.org/members/contentstack">Contentstack</a></li><li><a href="https://machalliance.org/members/uniform">Uniform</a></li></ul>While these vendors are not new, it is only recently that the DXP criteria has included composability as a key requirement. The report itself notes:&nbsp;“By 2026, at least 70% of organizations will be mandated to acquire composable DXP technology, as opposed to monolithic DXP suites, compared to 50% in 2023.”And as a result, one of the new mandatory capabilities for inclusion is:&nbsp;“A composable architecture for modular and API-first approaches, with a set (or sets) of discrete, task-oriented and independently deployable packaged business capabilities (PBCs).”In practice, assembling a digital experience platform has typically been portrayed as a binary “build vs. buy” choice - you either buy one off the shelf that has everything you need, or you build/assemble one yourself.&nbsp;The DXP MQ typically favored vendors that provided comprehensive solutions, as many standalone options lacked key MACH principles - especially in terms of API breadth and depth. As a result, these standalone vendors were often harder for enterprises to integrate and were subsequently overlooked by the buyers that Gartner caters to.In 2025, composability has become a mandatory requirement. Suite vendors are more API-centric, making it (sometimes) easier for end-users to purchase individual platform elements. Meanwhile, smaller technology vendors are building or acquiring more of these platform components themselves (with Contentful acquiring Ninetailed and Contentstack acquiring CDP vendor, Lytics).&nbsp;&nbsp;While past DXP MQ reports often highlighted vendors with similar functionality and approaches, this year's edition showcases a much wider variety of solutions and strategies. Vendors may share some common criteria, but their approaches to building a digital experience platform can vary considerably. This diversity is one of the more intriguing aspects of the current DXP market landscape.The traditional content management suite vendors typically offer a range of capabilities, including content creation, hosting, personalization, and digital asset management. However, we're also seeing some vendors take quite different approaches. Some, like Contentful and Contentstack, prioritize core content management functions, while others, such as Uniform and Builder.io, focus more on assembling content and components into a cohesive digital experience.Choosing a composable approach validates a core MACH principle - that varied business needs often drive this decision. Even when assembling common functions like content management, personalization, and page layout, your organizational priorities will determine which vendor solutions are "anchor" applications central to your implementation strategy, versus those that are adjacent or "good enough" as part of a bundled offering.&nbsp;The ease with which technology vendors can collaborate is a key indicator of "true" composability - a core requirement for MACH Alliance membership. Alliance members must demonstrate their ability to seamlessly work together. It's one thing to claim that a 'core function' can be handed off to another vendor, such as a CMS integrating with a DAM or personalization engine. But the true test is whether members have repeatedly proven their capacity for such smooth, effortless integration.Given the importance around composability, the MACH Alliance has an <a href="https://machalliance.org/interoperability-in-technology" target="_blank">information hub around Interoperability</a> which provides resources around understanding composable approaches - including an <a href="https://machalliance.org/insights-hub/phase-ii-of-the-mach-alliance-interoperability-standards">overview to the topic</a>, but also whitepapers on <a href="https://register.machalliance.org/hubfs/Interoperability/Interoperability%20part%201.pdf" target="_blank">how to evaluate and integrate composable solutions</a> (PDF), as well as <a href="https://register.machalliance.org/hubfs/Interoperability/MACH%20Alliance_Interoperability%20White%20Paper_Part%203_final.pdf" target="_blank">understanding the key architectural concepts and patterns</a> (PDF).You can download a free copy of the report via MACH Alliance members <a href="https://www.uniform.dev/resources/gartner-magic-quadrant-for-digital-experience-platforms">Uniform</a> and <a href="https://www.contentstack.com/resources/report/gartner-magic-quadrant-dxp">Contentstack</a>

<img src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/bltc298ef3ba041481c/67ae24c270ce6305e638b39c/Mark_Demeny_Tech_Analyst.png" alt="Mark_Demeny_Tech_Analyst.png" height="auto"/>Keywords: composable, composability, DXP, digital experience platforms, API, digital transformation, omnichannel, microservices

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Composable comes of age in the Gartner DXP Magic Quadrant

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