Vision
To become the independent agent ecosystem for commerce, digital experience, and customer data.
The Agent Ecosystem Initiative exists to help enterprises make sense of an emerging agentic landscape that is growing quickly, but often in fragmented ways. The initiative is built on a simple belief: the future will not be defined by a single agent running an entire business, but by many agents working across many parts of the enterprise. For that future to work in practice, those agents must operate across vendors, across systems, and across organizations as part of a coordinated ecosystem.
This initiative brings together members, collaborators, and industry participants to make that ecosystem real. It is designed to help end-users understand what is practical today, where to begin, and how to move from isolated AI experiments to reliable, enterprise-grade agentic systems. Rather than treating agentic AI as a collection of disconnected vendor claims, the initiative focuses on shared learning, cross-organization collaboration, and outcomes that enterprises can trust.
2026 Strategy
In 2026, the initiative makes the agentic landscape actionable for enterprises. The strategy is grounded in what is real today, built around reliable operation across many systems, and oriented around outcomes that can be clearly demonstrated.
Four strategic program themes drive the work:
Engagement & Collaboration
Building the human network behind the ecosystem. Clear participation paths for supporters, collaborators, members, and ambassadors – and the coordination to turn that participation into initiative output.
Awareness & Education
Translating complexity into clarity. Practical guidance for business and technical leaders on the current state of agentic AI – separating what is real and ready from what is still theoretical.
Build & Demonstrate
Where the initiative becomes practical. Turning concepts into repeatable patterns, demonstrable solutions, and shared learning enterprises can apply.
Credibility & Perception
Building trust. Demonstrating that the ecosystem can produce outcomes enterprises believe in – through validation, cross-organization alignment, and external collaboration.
Why This Matters
The Agent Ecosystem Initiative exists to help enterprises move forward with confidence. It brings together participation, education, practical demonstrations, and trust-building so organizations understand not just what agentic AI could become – but what it can reliably do today.


