Hero Board

MACH Alliance Board

Executive Board

The Executive Board sets MACH Alliance strategy. Board members are democratically elected by member vote each year, representing diverse member categories, geographies, genders, and areas of expertise. This structure fulfills our legal obligations as a 501(c)6 nonprofit and our commitment to transparent, member-driven governance.

President - Jason Cottrell
President - Jason CottrellCEO, Orium
Chairperson - Bob Howland
Chairperson - Bob Howland
Vice President - Amanda Cole
Vice President - Amanda ColeCMO, Bloomreach
Vice President - Dana Lawson
Vice President - Dana LawsonCTO, Netlify
Vice President - Danielle Diliberti
Vice President - Danielle DilibertiCEO, Sommsation
Travis Hess
Travis HessCEO, Commerce
Jen Jones
Jen JonesCMO, commercetools
Kimberly Matenchuk
Kimberly MatenchukManaging Director, Cloudinary
Karl Hampson
Karl HampsonCTO, Data & AI, Valtech
Malte Ubl
Malte UblCTO, Vercel
Marco Kormann Rodrigues
Marco Kormann RodriguesPartner Lead, AWS
Paul Curtis
Paul CurtisCTO / Director of eCommerce, Easyjet

Supporting chairpersons

Community Chair - Jasmin Guthmann
Community Chair - Jasmin GuthmannSenior Manager Composable Advisory, Accenture Song
Education Chair - Dylan Valade
Education Chair - Dylan ValadeManagement Consultant, Cuesta Partners

Advisory Boards

The Advisory Boards are groups of expert individuals who provide guidance, advice, and strategic insights to the Executive Board. The purpose of each Board is to leverage the expertise of its members to help the Alliance make informed decisions, understand new perspectives, and capitalize on opportunities.

Founder Advisory

Sonja Keerl
Sonja KeerlFounder & Former President
Kelly Goetsch
Kelly GoetschFounder & Former President
Matt Bradbeer
Matt BradbeerFounder
Dirk Horig
Dirk HorigFounder
John Cunningham
John CunninghamFounder
Neha Sampat
Neha SampatFounder

Specialist Advisory Board

Heather Hershey
Heather HersheyResearch Director, Worldwide Digital Commerce Strategy, IDC
Jake McGuire
Jake McGuirePartner at McKinsey & Company (Digital + E-Commerce)
Matthew Garrepy
Matthew GarrepyChief Critic, CMS Critic
Mike Lowndes
Mike LowndesVP Analyst, Sales Technologies, Gartner
Nat Gross
Nat GrossPartner, Customer & Digital Consulting, Head of Media, UK, KPMG
Rick Watson
Rick WatsonCEO and Founder, RMW Commerce
Brian Walker
Brian WalkerCo-Founder & Principal Analyst, StrategyēM
Yefim Natis
Yefim NatisTech Strategy Adviser, Natis Labs sp

Industry Advisory Board

Vice President - Danielle Diliberti
Vice President - Danielle DilibertiCEO, Sommsation
Chris Van Patten
Chris Van PattenSenior Director of Engineering, NBA
David Clark
David ClarkChief Customer Officer, Frasers Group
Education Chair - Dylan Valade
Education Chair - Dylan ValadeManagement Consultant, Cuesta Partners
Giles Smith
Giles SmithAdvisory Board Member, MACH Alliance
Kristen Liebert
Kristen LiebertVice President of Business Transformation, Rally House
Omar Koncobo
Omar KoncoboVice President of Business Applications, Good Sam
Prama Bhatt
Prama BhattDirector, Board of Directors, JD Sports Fashion
Steve Warriner
Steve WarrinerCTO, Harry Rosen

Name

Company

Job Title

Ab Gaur

Ogilvy

CEO

Achilles Chalkiotis

Grid Dynamics

Global Head of Digital Engagement

Adam Peter Nielsen

Novicell

Group CTO & Digital Advisor

Alex Vaidya

StoryStream

CEO & Founder

Allan Leinwand

Webflow

CTO

Andrew Clarson

Deloitte Digital

Partner

Andy Smyth

ESW

Global Director of Strategic SI's

Arvind Ramankole

DMI

SVP Technology, Digital Commerce Solutions

Benjamin Hoskins

NewStore

CTO

Benoit Jacquemont

Akeneo

Co-founder & CTO

Bernadette Nixon

Algolia

CEO

Boris Krstic

Actindo

CEO & Co-Founder

Brent Locks

Builder.io

Co-Founder & President, COO

Brian Wheeler

Braze

SVP, Engineering

Casper Rasmussen

Valtech

Group CTO

Chiel Te Loeke

Lab Digital 

Managing Director

Chris Williamson

Workato

VP EMEA Channels

Chris Colyer

Google Cloud

WW Head of Retail Industry Partnership

Chris Mason

Branding Brand

CEO and Co-founder

Christoph Gerber

Talon.One

CEO

Christopher Kühn

Hygraph

COO

David Dorf

Amazon Web Services

Global Head of Retail Industry Solutions

Dominik Angerer

Storyblok

CEO & Co-Founder

Einar Augedal

Bluestone PIM

CEO

Eli Finkelshteyn

Constructor

Founder & CEO

Eric Feige

VShift

Managing Director, Strategy

Evan Klein

Zaelab

CEO

Filippo Conforti

Commerce Layer

Founder & CEO

Fred Faulkner

McFadyen Digital

SVP of Marketing

Francisco Mato

Janis Commerce

CEO & Co-founder

Gautam Lohia

Apply Digital

Co-Founder & CEO

Genevieve Broadhead

MongoDB

Global Lead, Retail Solutions

Graham Jackson

Fluent Commerce

CEO

Gregg Mojica

Alloy Automation

CEO

Jags Krishnamurthy

Object Edge

CTO

James Brooke

Mapp

CEO

Jan Eickmann

Kernpunkt

Managing Director

Jay Roxe

Inriver

CMO

Jean-Christophe Bouvenet

ReachFive

Head of Product

Jean-Francois Lecas

Scaleflex

Managing Director

Jens Levin

Sitoo

Co-founder & CEO

Jim Herbert

Patchworks

CEO

John Williams

Amplience

Co-CEO/ CTO

John Mullins

Marketplacer

Global Head of Alliances, Success and Delivery

Joel Varty

Agility CMS

CTO

Jon Panella

Publicis Sapient

Group Vice President

Jonathan Whiteside

DEPT

Global SVP of Experience & Engineering

Jonathan Summerfield

Xiatech

CEO & Founder

Julie Marobella

Salsify

CPO

Kailin Noivo

Noibu

Co-Founder & President

Karthik Rau

Contentful

CEO

Kate Walton

J.P. Morgan & Co.

Managing Director

Ken Takahashi

Markup AI

Chief Business Development Officer

Keval Baxi

Codal

CEO

Kevin Cochrane

Vultr

CMO

Kevin Harris

Segment

AVP

Kristian Tysander

Brink Commerce

Co-Founder & CEO

Lars Petersen

Uniform

Co-Founder

Linda Kuhr

fulfillmenttools

Co-Founder & Managing Director

Manuel Ludvigsen-Diekmann

SHOPMACHER

CEO

Marcus Bittrich

WAIR

COO

Markus Tillmann

Accenture Song

Managing Director

Mark Holenstein

Emporix

CEO

Martin Balaam

Pimberly

CEO & Founder

Matt Hudson

BILDIT

Founder

Max Kruger

Eagle Eye Solutions Ltd

Technology Director

Mike Carrell

Enactor

Founder & Managing Director

Mikko Mantila

IONA

CEO & Founder

Mo Afshar

Pipe17

CEO & Co-Founder

Niclas Mollin

Occtoo

CEO & Co-Founder

Nicolas Le Pallec

AKQA

CTO, EMEA

Olga Kotsur

Mercaux

Co-Founder & CEO

Omer Felder

Mastercard

SVP, Commercialization – Consumer Acquisition & Engagement

Pascal Lagarde

Valtech

Group SVP Composable

Patrick Carne

Inlight

CEO

Peter Curran

Coveo

General Manager, Commerce

Peter Kuo

Amplitude Inc

VP of Partnerships

Petter Balstad

Omnium AS

CEO

Philip Wisniewski

Tenovos

VP, Global Alliances

Philippe Romano

KBRW

Co-founder & CEO

Priya Gill

Iterable

CMO

Rahul Nanwani

ImageKit

CEO

Rolf Kraus

GSPANN

VP, Business Development

Ram ChandraSekar

PhaseZero

Founder & CEO

Rex Bigger

Cabiri

CEO

Ricardas Montvila

Mapp

SVP Strategy & Transformation

Richard Heitmann

Bynder

CMO

Rob Finney

XTM International Ltd

CMO

Rob Walter

BigCommerce

CRO

Romulus Grigoras

OneStock

Co-Founder & CEO

Roy Avidor

Cymbio

Co-Founder & CEO

Sachin Sharma

Kibo

CPO

Sana Remekie

Conscia

CEO

Sara Perez

EIS

EVP Marketing, Communications

Scott Kaufman

PayPal

Director, Global Partnerships

Sergei Ostapenko

Mira Commerce

CEO

Shai Frank

Optimove

SVP Product & GM Americas

Shane O'Neil

Exchange Solutions

CTO

Stephen Jones

DigitalGenius

Head of Partnerships

Stephen McCartney

VML

Chief Architect EMEA

Tarun Chawla

Aprimo

VP of Product Strategy, AI, and Technology Solutions

Tejas Manohar

Hightouch

Co-CEO

Thomas Kragelund

Creative Force

CEO & Co-Founder

Tim Steele

Aries Solutions

CTO

Tjeerd Brenninkmeijer

Bloomreach

Executive VP

Todd Rathje

Contentstack

CRO

Tomasz Pindel

Voucherify

CEO & Co-Founder

Vipul Mishra

Neotas

CEO

Wendell Lansford

Wyng

Co-Founder & CEO

Xavier Zang

Ketch

Chief Operating Officer and Chief Revenue Officer