The Executive Board sets MACH Alliance strategy. Board members are democratically elected by member vote each year, representing diverse member categories, geographies, genders, and areas of expertise. This structure fulfills our legal obligations as a 501(c)6 nonprofit and our commitment to transparent, member-driven governance.














The Advisory Boards are groups of expert individuals who provide guidance, advice, and strategic insights to the Executive Board. The purpose of each Board is to leverage the expertise of its members to help the Alliance make informed decisions, understand new perspectives, and capitalize on opportunities.























Name | Company | Job Title |
Ab Gaur | Ogilvy | CEO |
Achilles Chalkiotis | Grid Dynamics | Global Head of Digital Engagement |
Adam Peter Nielsen | Novicell | Group CTO & Digital Advisor |
Alex Vaidya | StoryStream | CEO & Founder |
Allan Leinwand | Webflow | CTO |
Andrew Clarson | Deloitte Digital | Partner |
Andy Smyth | ESW | Global Director of Strategic SI's |
Arvind Ramankole | DMI | SVP Technology, Digital Commerce Solutions |
Benjamin Hoskins | NewStore | CTO |
Benoit Jacquemont | Akeneo | Co-founder & CTO |
Bernadette Nixon | Algolia | CEO |
Boris Krstic | Actindo | CEO & Co-Founder |
Brent Locks | Builder.io | Co-Founder & President, COO |
Brian Wheeler | Braze | SVP, Engineering |
Casper Rasmussen | Valtech | Group CTO |
Chiel Te Loeke | Lab Digital | Managing Director |
Chris Williamson | Workato | VP EMEA Channels |
Chris Colyer | Google Cloud | WW Head of Retail Industry Partnership |
Chris Mason | Branding Brand | CEO and Co-founder |
Christoph Gerber | Talon.One | CEO |
Christopher Kühn | Hygraph | COO |
David Dorf | Amazon Web Services | Global Head of Retail Industry Solutions |
Dominik Angerer | Storyblok | CEO & Co-Founder |
Einar Augedal | Bluestone PIM | CEO |
Eli Finkelshteyn | Constructor | Founder & CEO |
Eric Feige | VShift | Managing Director, Strategy |
Evan Klein | Zaelab | CEO |
Filippo Conforti | Commerce Layer | Founder & CEO |
Fred Faulkner | McFadyen Digital | SVP of Marketing |
Francisco Mato | Janis Commerce | CEO & Co-founder |
Gautam Lohia | Apply Digital | Co-Founder & CEO |
Genevieve Broadhead | MongoDB | Global Lead, Retail Solutions |
Graham Jackson | Fluent Commerce | CEO |
Gregg Mojica | Alloy Automation | CEO |
Jags Krishnamurthy | Object Edge | CTO |
James Brooke | Mapp | CEO |
Jan Eickmann | Kernpunkt | Managing Director |
Jay Roxe | Inriver | CMO |
Jean-Christophe Bouvenet | ReachFive | Head of Product |
Jean-Francois Lecas | Scaleflex | Managing Director |
Jens Levin | Sitoo | Co-founder & CEO |
Jim Herbert | Patchworks | CEO |
John Williams | Amplience | Co-CEO/ CTO |
John Mullins | Marketplacer | Global Head of Alliances, Success and Delivery |
Joel Varty | Agility CMS | CTO |
Jon Panella | Publicis Sapient | Group Vice President |
Jonathan Whiteside | DEPT | Global SVP of Experience & Engineering |
Jonathan Summerfield | Xiatech | CEO & Founder |
Julie Marobella | Salsify | CPO |
Kailin Noivo | Noibu | Co-Founder & President |
Karthik Rau | Contentful | CEO |
Kate Walton | J.P. Morgan & Co. | Managing Director |
Ken Takahashi | Markup AI | Chief Business Development Officer |
Keval Baxi | Codal | CEO |
Kevin Cochrane | Vultr | CMO |
Kevin Harris | Segment | AVP |
Kristian Tysander | Brink Commerce | Co-Founder & CEO |
Lars Petersen | Uniform | Co-Founder |
Linda Kuhr | fulfillmenttools | Co-Founder & Managing Director |
Manuel Ludvigsen-Diekmann | SHOPMACHER | CEO |
Marcus Bittrich | WAIR | COO |
Markus Tillmann | Accenture Song | Managing Director |
Mark Holenstein | Emporix | CEO |
Martin Balaam | Pimberly | CEO & Founder |
Matt Hudson | BILDIT | Founder |
Max Kruger | Eagle Eye Solutions Ltd | Technology Director |
Mike Carrell | Enactor | Founder & Managing Director |
Mikko Mantila | IONA | CEO & Founder |
Mo Afshar | Pipe17 | CEO & Co-Founder |
Niclas Mollin | Occtoo | CEO & Co-Founder |
Nicolas Le Pallec | AKQA | CTO, EMEA |
Olga Kotsur | Mercaux | Co-Founder & CEO |
Omer Felder | Mastercard | SVP, Commercialization – Consumer Acquisition & Engagement |
Pascal Lagarde | Valtech | Group SVP Composable |
Patrick Carne | Inlight | CEO |
Peter Curran | Coveo | General Manager, Commerce |
Peter Kuo | Amplitude Inc | VP of Partnerships |
Petter Balstad | Omnium AS | CEO |
Philip Wisniewski | Tenovos | VP, Global Alliances |
Philippe Romano | KBRW | Co-founder & CEO |
Priya Gill | Iterable | CMO |
Rahul Nanwani | ImageKit | CEO |
Rolf Kraus | GSPANN | VP, Business Development |
Ram ChandraSekar | PhaseZero | Founder & CEO |
Rex Bigger | Cabiri | CEO |
Ricardas Montvila | Mapp | SVP Strategy & Transformation |
Richard Heitmann | Bynder | CMO |
Rob Finney | XTM International Ltd | CMO |
Rob Walter | BigCommerce | CRO |
Romulus Grigoras | OneStock | Co-Founder & CEO |
Roy Avidor | Cymbio | Co-Founder & CEO |
Sachin Sharma | Kibo | CPO |
Sana Remekie | Conscia | CEO |
Sara Perez | EIS | EVP Marketing, Communications |
Scott Kaufman | PayPal | Director, Global Partnerships |
Sergei Ostapenko | Mira Commerce | CEO |
Shai Frank | Optimove | SVP Product & GM Americas |
Shane O'Neil | Exchange Solutions | CTO |
Stephen Jones | DigitalGenius | Head of Partnerships |
Stephen McCartney | VML | Chief Architect EMEA |
Tarun Chawla | Aprimo | VP of Product Strategy, AI, and Technology Solutions |
Tejas Manohar | Hightouch | Co-CEO |
Thomas Kragelund | Creative Force | CEO & Co-Founder |
Tim Steele | Aries Solutions | CTO |
Tjeerd Brenninkmeijer | Bloomreach | Executive VP |
Todd Rathje | Contentstack | CRO |
Tomasz Pindel | Voucherify | CEO & Co-Founder |
Vipul Mishra | Neotas | CEO |
Wendell Lansford | Wyng | Co-Founder & CEO |
Xavier Zang | Ketch | Chief Operating Officer and Chief Revenue Officer |