Helping organizations find the right mix of composable, standard, and custom to drive business outcomes
Novicell is a digital consultancy that helps organizations accelerate digital transformation by balancing composable architecture with standard platforms and custom development. Working across Manufacturing & B2B, Professional Services, and Omnichannel Retail, Novicell focuses on delivering real business value through a pragmatic, outcome-first approach.
Rather than applying composable architecture everywhere, Novicell helps clients define where modular solutions make the most sense—and where standard or custom approaches deliver better outcomes. This thoughtful balance has earned the trust of technology and business leaders alike.
Supporting digital transformation in Manufacturing and B2B
Novicell helps manufacturers and B2B companies modernize sales processes, customer engagement, and self-service channels. Whether improving customer portals, streamlining quoting and configuration, or simplifying spare part ordering, Novicell ensures digital architecture supports commercial goals.
Key capabilities include:
- Digital roadmaps for modern commerce and portals
- Modular architecture integrated with ERP, PIM, and legacy systems
- Faster MVPs and reduced time to value, with compliance built in
- Secure environments ready for AI and automation
Scalable platforms for Professional Services
Law firms, consultancies, and service organizations work with Novicell to build secure, flexible platforms that improve client engagement and operational efficiency. Their advisory-led approach ensures the right platform fit, balancing technical feasibility with governance and scalability.
They deliver:
- Secure, modular client portals and service platforms
- Composable content and CRM solutions
- Hybrid editorial and AI-assisted content experiences
- Compliant integration strategies that protect confidentiality
Omnichannel strategies for modern retail
Retailers partner with Novicell to create unified, data-driven customer journeys across web, mobile, and in-store channels. Their omnichannel strategies connect commerce, content, and customer service, helping brands increase conversion and lifetime value.
Capabilities include:
- Unified commerce across digital and physical touchpoints
- Loyalty systems and personalized experiences powered by real-time data
- MACH-aligned CMS, PIM, and CRM choices
- Support for agile campaign operations and multi-brand teams
Pragmatic, outcome-first transformation
Novicell helps each organization define the right starting point and pace of change. They provide guidance on when to adopt composable, where to use standard platforms, and how to align technology choices with business objectives.
Key areas of support:
- Balancing composable, standard, and custom approaches
- Aligning architecture to commercial outcomes, not trends
- Delivering faster results while managing long-term complexity
Architecture, interoperability, and execution
As contributors to MACH Alliance reference models, Novicell helps shape industry best practices for interoperability. Their teams translate modern architecture principles into real-world solutions that work across legacy and modern ecosystems.
They help enterprise leaders:
- Design target architectures that integrate with existing systems
- Define service boundaries and orchestration layers
- Prepare for AI-enabled automation and agentic systems
- Optimize or replace platforms based on business value
Regional reach and delivery
With teams across Europe and the UK, Novicell supports international clients from strategy through delivery. Their work spans design, development, integration, and operations, helping businesses scale and optimize post-launch.