Innovating in data management with future-proof PIM

Whilst the growth in ecommerce and online shopping has been meteoric, the concurrent rise of omnichannel retail has shown that consumers still look for the immediacy and connection of in-store shopping. Those brands able to take the best of both worlds and offer a unique, compelling experience to customers, define retail success.

The superior in-store experience is built around the fact that consumers have access to all aspects of the product they are looking for, whilst they have it in their hands, and can speak to product experts face-to-face, adding human connection into the buying experience. Bluestone Product Information Management (PIM) is designed to help businesses create an online product experience that is as engaging as such a visit to a store.

This begins with the ability to create a 360-degree product view with the right images, descriptions, accurate data, related accessories, ratings, and reviews. This immersive experience is replicated across multiple channels, translated into new markets, or delivered to new affiliates and partners.

Built on a MACH-based architecture, Bluestone PIM is designed for companies seeking this level of freedom and flexibility in managing their product data and building a future-proof composable commerce tech stack.

This is enabled by an API-first microservice architecture that addresses the headaches caused by traditional PIM solutions. An API-first approach enables centralization and management of product content, including digital asset management, extensive product data syndication, and synchronization and automation capabilities. This ensures brand consistency across channels, error-free product information, and makes it easier to execute an omnichannel strategy.

Founded on a desire to create the most flexible and powerful PIM software available, to enable innovative companies execute their digital commerce strategy without compromise, Bluestone is now used in over 70 countries on five continents, with customers including Intersport, Three, Optimera and Starboard.

Bluestone joined the MACH Alliance as the first MACH-certified PIM provider in May 2021, based on a shared, innovation-centric approach to digital commerce technology.

As an advocate for open and best-of-breed technology ecosystems, Bluestone has partnered with several other MACH-certified vendors to enable smooth integration.

This collaboration has been recognized by industry analysts and Bluestone continues to become a certified partner to other companies in the MACH community.

Focusing on its own innovation, Bluestone is currently exploring the most effective ways to eliminate time-consuming administration and maintenance operations, as well as options to enable customers to deploy their own microservices into the Bluestone PIM user interface.

For further detail on MACH at Bluestone PIM, please contact the team.