<h3>Moving MACH into the B2B realm</h3>Business-to-business (B2B) digital maturity continues to evolve to provide modern e-commerce experiences. Over 80% of B2B buyers prefer to order or pay through digital channels. Consequently, sales are more complex, fulfilment increasingly sophisticated, and the risk to a brand of not managing both exceptionally well, is critical. The rewards for establishing dominance are substantial - Forrester estimates that US B2B e-commerce alone will reach $3 trillion by 2027 and account for almost a quarter of total US B2B sales.commercetools is a digital commerce software provider that empowers organisations to embrace innovation and thrive by providing flexible APIs that enable an agile, customizable commerce infrastructure at scale. Spanning B2B, DTC and B2C spaces, commercetools’ portfolio enables companies of all sizes, industries, and business models to challenge the status quo of their industry and differentiate themselves.As a founding member of the MACH Alliance, commercetools actively promotes and advocates for the headless approach. commercetools has been a part of many projects with other Alliance members and is currently working on robust relationships with Amazon Web Services (AWS) and Netlify to leverage their services across all regions.commercetools continues to lead the industry and push the technical and architectural innovation capabilities of MACH forward.This pre-packaged solution enables brands and retailers to leverage headless architecture without the complexity of a major re-platforming.In Q3 of 2022, commercetools added complex business model processing functionality to its market-leading composable commerce product. This automates time-intensive processes such as quotes and promotional pricing, enabling businesses to focus on maximising customer experience, improving service and increasing revenue.Additionally, commercetools is doubling down on the distinct features that support manufacturers, distributors, and wholesalers by addressing hybrid scenarios where businesses operate across multiple business models.Available as a portfolio, these products make it easy for mid-market and high-growth companies across sectors to take advantage of a MACH-based solution with enterprise-level sophistication.For further details on MACH at commercetools, please <a href="mailto:comms@commercetools.com" target="_blank">contact the team.</a>

Dirk Hoerig

<h3>MACH-based, blazing fast search at massive scale: Algolia</h3>Silicon Valley based start-up Algolia, is revolutionising search and discovery with its powerful API-first, search and discovery platform with its unique hybrid search engine, combining keyword and vector-based semantic search via NeuralSearch technology, in a single API.Algolia empowers both builders and business users with a better way to build unique, engaging end user experiences at Internet scale to predict what customers want, and the best application browse experience leading to more remarkable discovery.Using artificial intelligence (AI), Algolia’s Search and Recommend APIs simplify the ability to understand users’ intent to personalize experiences and offers — even from "first visit” and “first search.” This enables customers to discover goods, offers, and content so quickly, that they don’t go anywhere else.Search and recommendations are more than simply a set of results. It’s the instant gratification that a customer gets from being understood, as the product that they seek is surfaced in milliseconds, generating the maximum yield from any interaction. Algolia powers 1.5 trillion such searches a year and is used by one in six online users, everyday – putting this in context, that’s bigger than Bing, Yahoo, Baidu, Yandex, and DuckDuckGo combined.As the first Search &amp; Discovery platform to join the MACH Alliance in June 2020, Algolia is fully aligned with the mission to "Future proof enterprise technology and propel current and future digital experiences." With more than 17,000 customers, Algolia has worked with many MACH members to bring the best composable experiences to life including 2022 MACH Award recipients Harry Rosen, selfologi, and Embonor.There have never been more ways to interact with an application through multiple digital touch points – the web, mobile, connected devices, and more.This API-first approach allows a business to deliver apps that not only operate in any channel, but can scale as more channels are added without having to create new solutions for each of those avenues. Over the next 12-18 months, Algolia will continue to collaborate with Alliance members, offering combined solutions and packaging to make it easier for customers to choose and implement composable business.For further details on MACH at Algolia, please <a href="http://partners@algolia.com">email the team</a>

Bernadette Nixon

MACH Alliance partnership's

Algolia Website

London.png

London_(2).png

11.png

Algolia

<h3>MACH-based commerce for modern customer journeys</h3>In the brief time since the dawn of e-commerce, the way customers find and buy products and services, has undergone profound change. The explosion of channels, devices, touch points and personalization technologies, has meant customer journeys are no longer linear, or predictable. In an age where everything is an experience, and everything can be branded, the customer journey becomes ubiquitous, built into people’s everyday experience.Consequently, content needs to be on-demand, hyper-personalized, constantly refined and optimized, every step of the way.Amplience offers marketers, merchandisers and developers a Commerce Experience Platform that enables businesses to create, launch and iterate digital experiences faster. These range from simple web use cases to complex multi-channel, personalized experiences and digital transformation initiatives. Marketers and merchandisers get agility, visibility and control, with end-to-end previews, scheduling and the ability to manage content, not code. Developers and architects get a flexible environment that supports MACH and composable solution options. Combined with a multi-CDN architecture and out-of-the-box media optimization capabilities, this means businesses can develop highly performant customer-centric experiences that both scale and convert. As a founding member of the MACH Alliance, Amplience collaborates closely with other members to deliver differentiated value based on an architectural blueprint for next generation digital experiences. Lighthouse projects delivered in conjunction with members include wholesale digital transformations at Wawa, Ulta Beauty, Very Group, Harry Rosen and ASDA. Looking forward, Amplience is rolling out support for GraphQL across both its CMS and DAM capabilities, as well as expanding its investment in the power and capability of its high performance Content Delivery APIs.Elsewhere, Amplience is innovating with experience orchestration, managing the complexity of modelling and managing digital content into the many devices and channels that modern consumers use with Content Hierarchies. These are part of an innovation strategy to invest in the tools and capabilities that enable customers taking a composable architectural approach, to bind together the data and content they need to manage the entire experience using MACH APIs and content repositories from systems outside of Amplience, without resorting to legacy integration approaches. The objective is to enable customers to cost-effectively innovate and differentiate their digital experiences as a series of iterations, while adhering to MACH principles throughout their architectures. For further detail on MACH at Amplience, please <a href="mailto: contact@amplience.com" target="_self">contact the team.</a>

Anthony Lye

MACH Alliance partnerships

amplience.com

amplience.png

Amplience

<h3>Partnerships that push the possible</h3>Apply Digital is an agency that realizes the exceptional potential of MACH-based businesses to offer a collaborative, open approach to integrating cutting-edge technologies, free from the limitations of legacy providers. Through experimentation and innovation spanning artificial intelligence and machine learning (AI/ML), computer vision, augmented and extended realities (AR/XR), blockchain, and more, Apply Digital helps their clients push the impact of composable technologies in creating digital solutions.From leveraging headless content capabilities to create atomic design systems to building MACH-based commerce solutions that reduce vendor lock-in, Apply Digital orchestrates touch points across physical and digital spaces into a cohesive experience.Apply Digital joined the MACH Alliance in May 2022, following several years of deploying MACH-based technologies and advocating composable principles.This Certification has amplified the agency’s credibility, and several Apply Digital leaders are active representatives on panels and councils in the Alliance.The digital agency is known for successful collaboration with several MACH Alliance members. At the MACH One conference, Apply Digital’s client Kraft Heinz showcased its transformational journey to a composable DXP that includes many technologies of MACH Alliance members. This first-of-its-kind digital build involves more than ten composable technologies — content management, commerce, loyalty, search, marketing automation, personalization, and analytics, to name a few. In July 2022, Apply Digital acquired MACH practitioner Reign, a Chile-based digital services company and a recipient of the MACH Alliance Award 2022 for the Best B2B project. Apply Digital’s acquisition of E2X, a UK-based commerce strategy and development agency and a fellow MACH Alliance member in October 2022, positions them as one of the world’s largest MACH-focused digital solutions companies across the areas of commerce and digital experiences.Apply Digital’s tried-and-tested experiences with diverse technology partners have unlocked various successful solutions. As a strategic digital partner to biotech leader Moderna, they architected a scalable, future-proof ecosystem that includes the technologies of at least five members of the MACH Alliance. Apply Digital teams have developed several features for Moderna, including a tool that guides healthcare professionals to help reduce wasted vials and call center wait times. A long-running partnership between Contentful and Apply Digital helped launch a visually striking and highly secure website for Shaw Mobile, the first new wireless carrier business to hit the Canadian market. Within three months following its launch, Shaw Communications gained 60,000 new customers, and overall revenue grew by 14.7 percent.As Apply Digital continues to build and strengthen partnerships with MACH Alliance members, their solutions push the boundaries of what MACH-based collaboration can deliver to support each client’s unique needs.For further details on MACH at Apply Digital, please<a href="mailto: danielle.salley@applydigital.com" target="_self"> contact the team.</a>

Gautam Lohia

applydigital.com

apply-digital.jpg

Apply Digital

<h3>Accelerate innovation in retail with AWS</h3>Driven by a relentless customer obsession, <a href="https://aws.amazon.com/what-is-aws/" target="_blank">Amazon Web Services (AWS)</a> empowers retailers to create exceptional customer experiences—from highly accurate personalized recommendations to same-day delivery services to checkout-free shopping—that drive market differentiation and growth. While MACH architecture offers many benefits, such as increased agility and scalability, it requires a robust cloud infrastructure to function efficiently. That’s where AWS comes in.For over 15 years, AWS has been the world’s most comprehensive and broadly adopted cloud, offering over 200 fully featured services from data centers globally. AWS provides retailers with a range of services, including compute, storage, database, networking, and <a href="https://aws.amazon.com/retail/" target="_blank">more.</a>Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. AWS has significantly more services, and more features within those services, than any other cloud provider. Services include infrastructure technologies like compute, storage, and databases to emerging technologies such as machine learning and artificial intelligence, data lakes and analytics. These services are built to handle the demands of MACH architecture.Today, 70 percent of MACH members run on AWS and over 50 percent are in the AWS Partner Network. Together with its partners, AWS makes it smooth and fast for retailers to leverage the latest technologies—to experiment and innovate more quickly.Amazon has a history of building MACH architectures that started as far back as 2002. Back then, Amazon.com ’s early webstore was a monolithic system, making it difficult to develop and release new features quickly. The company’s IT team identified the root cause as tight component coupling and interdependent development groups.To address this, Amazon adopted an API-first design approach and the two-pizza team rule. This involved breaking down software features into smaller, independent units that could be managed by teams small enough to be fed by two pizzas. The approach, now known as microservices, allowed the Amazon.com webstore to evolve quickly and improved the shopping experience for customers. Taking these key learnings from Amazon.com, AWS became a longtime supporter of MACH and here are some ways in which AWS enables great MACH architecture:<ul><li>Scalability AWS offers scalable infrastructure that can grow or shrink on demand—enabling MACH architecture to meet the changing demands of their customers on the fly.</li><li>High availability AWS provides highly available infrastructure so retailers can deliver seamless experiences to their customers, even during peak traffic.</li><li>Flexibility AWS provides flexible infrastructure that can adapt to the changing needs of retailers. We offer over 200 fully featured services that can be used to build and deploy MACH architecture—retailers can choose the best services that fit their requirements.</li><li>Security AWS provides secure infrastructure that safeguards retailers’ data and applications. It offers a range of security services that can be used to secure the MACH architecture so retailers can focus on delivering great experiences to their customers.</li><li>Cost-effectiveness AWS provides cost-effective infrastructure that can help retailers reduce their infrastructure costs. Using AWS, retailers pay only for the services they use—optimizing infrastructure costs.</li></ul>For further details on MACH at AWS please <a href="mailto: davdorf@amazon.com" target="_blank">contact the team.</a>

Adam Selipsky

aws.amazon.com

aws.jpg

<h3>Democratizing development for better digital experiences</h3>The collaboration and innovation that drives the MACH community can be seen as a relentless push to democratize software development. The perceived differences between traditional developers that make software and the actual users (be they consumers or employees) are often exaggerated. The common goals of better business, more rewarding work and creating compelling experiences are easily overlooked. This is a cultural obstacle that frustrates the design of the next generation of technology. Builder.io seeks to address this friction by visualizing code and allowing anyone to be a part of the building process. Builder.io offers the world’s first Visual CMS - a component-driven approach to content management that connects to any technology stack and gives teams control over their content development workflow. Based on a “plug and play” approach to digital experience building Builder.io empowers mixed development to drive accelerated growth with ‘all-hands’ teamwork. Builder.io supports the ideal developer experience where content is not in code or hard-coded templates that are tied to fields and schemas. Developers create sections across their sites and apps that they want business teams to control. They then use a design system and library of components to drag and drop as building blocks to create digital experiences. Bulider.io also provides primitive elements – like text, images, videos, carousels, accordions – so that users with the appropriate permissions can create bespoke experiences, whilst still on-brand and performant. Developers have a more efficient approach to content development that frees their time to tackle higher-value projects. Business teams have more autonomy and can manage digital experiences without relying on developers.This eliminates workflow bottlenecks that frustrate development, hinder growth, and damage team morale. Instead, organizations can adopt a collaborative content development approach by giving both developers and business teams what they need. Builder.io joined the MACH Alliance in 2021 to bring this democratization of best-in-breed technology to the foreground. Builder.io has since collaborated with members across various joint merchant RFPs, and co-marketing initiatives.The team from Builder.io contributes free, open-source innovations such as Mitosis, its universal compiler that has enabled these joint teams to write code once and compile to any other framework, and Qwik, a new frontend framework. These demonstrate the Builder.io commitment to making digital experiences faster for everyone. Building on these partnerships, Builder.io is set to develop features that help break the workflow bottlenecks which often hold back growth and development. With Builder you can shorten your content roadmaps from months to minutes, whilst continuing to create and contribute to projects that are designed to improve site speed and performance and to keep up with shopper demands.For further details on MACH at Builder.io, please <a href="mailto: julia@builder.io" target="_blank">email the team.</a>

Steve Sewell

Builder.io

builder.jpg

<h3>Innovating the next generation of digital experiences.</h3>Contentstack is the Content Experience Platform (CXP) category leader. With technology built on a heritage of agile, headless content management systems (CMS), Contentstack focuses relentlessly on making the creation of the next generation of content experiences, faster and easier.In an age where digital experiences span not only websites and mobile technology, but also wearables, augmented reality, social platforms, omnichannel retail, and more, the ability to create experiences quickly, whilst they are relevant; and consistently, so brands present themselves as a single entity, regardless of how the customer chooses to interact, is now business-critical.The mission is to make Contentstack indispensable for organizations to tell their stories and connect with the people they care about through inspiring, modern experiences.This has resonated incredibly well within the market: in 2022, Contentstack more than doubled the number of Fortune 1000 companies that have adopted the platform.Contentstack is known particularly for its close-knit staff, brought together under the ‘One Team, One Dream’ culture. This culture focuses on providing employees with an opportunity to do the best work of their lives, built upon a passionate care for the customers and communities served by Contentstack.This global tribe now spans the US, India, Europe and beyond, united by a common, determined attitude to question the status quo and lead the industry with wave after wave of innovation.It is this disruptive mindset that led to Contentstack becoming a founding member of the MACH Alliance. Contentstack is a passionate advocate of composable strategies to drive competitive advantage.The Contentstack programme has developed partnerships with a range of technology providers including commerce platforms, system integrators, creative digital agencies and a host of other companies dedicated to unleashing the power of headless technologies.Innovation has played a key role in driving the success of the programme. Contentstack has recently launched the first ever, no-code Automation Hub and the Contentstack Marketplace to accelerate composable, digital experience innovation.These follow projects that have seen Contentstack become the first multi-cloud CMS on the market; the creation of an augmented reality proof of concepts in just four weeks; and Care Without Compromise - the industry’s first ever cross-vendor support scheme.The next wave of disruption from Contentstack will focus on accelerating co-innovation between IT and business teams, removing the barriers to creating the best possible digital experiences. Contentstack will keep challenging the status quo, enabling enterprises to accelerate not just their processes, but also provide a much more effective and collaborative environment for their people.For further details on MACH at Contentstack, please <a href="mailto:todd.rathje@contentstack.com" target="_self">contact the team.</a>

Neha Sampat

contentstack.com

contentstack.jpg

Contentstack

<h3>MACH-based technology to elevate the human experience</h3>Based on its deep expertise in data, creative development, technology and strategy disciplines, Deloitte Digital is a recognised leader in commerce services. This leadership has been based on helping clients build customer journeys that create new growth. With a global footprint that includes 48 studios throughout 34 countries and more than 14,000 practitioners, Deloitte Digital focuses on the use of technology to elevate the human experience.A keen commercial rationale is behind this thinking. Modern customers expect to be treated less like customers and more like real people. Whether they are customers, citizens, patients, or employees, people expect to be connected in the moments that matter, with relevant solutions for their real-life wants and needs. Deloitte Digital has become a trusted partner for the strategy and tactics throughout the customer engagement and technical implementation of such projects.As a MACH Alliance member, Deloitte Digital is focused on building this transformation of solutions around headless, cloud-native, and API-first architectures. Whilst Deloitte Digital joined the MACH Alliance in 2022, it has been practicing composable principles in client projects for many years.Deloitte’s decision to join the MACH Alliance was driven by a desire to build opportunities alongside like-minded partners and identify new innovative MACH solution opportunities for clients in the future.This has been expressed notably in projects with commercetools, such as the delivery of e-commerce capabilities to the retailer, John Lewis. Also, a result of its MACH ambitions, Deloitte Digital has developed a new center of excellence dedicated to custom composable solutionsThis center of excellence focuses on applying MACH principles to deliver a scalable and future-proof solutions.Elsewhere, other focused innovation has included an accelerator for the commercetools platform that uses pre-built modules to deliver critical B2B commerce features on top of the ‘out of the box’ modules. These partnerships and innovations set the tone for Deloitte Digital’s constant development of new assets and solutions.This will include continued development of new accelerators and pre-built solutions to accompany other MACH vendor offerings across different markets.

Sam Roddick

deloittedigital.com

deloitte.jpg

Deloitte Digital

Thomas Kurian

Google Cloud

Google_Cloud.png

<h3>Delivering the data platform for MACH-based developers</h3> Whilst there are hundreds of case studies and examples of what MACH-based business can deliver, there is often less coverage of what the approach demands. As technology continues to create compelling customer experiences, enable transformative capabilities, and boost operational efficiency, the demand for a scalable, cloud-native, globally distributed data platform to underpin these technologies continues to grow. This is critical for application developers that want a platform that is not only modern, but also supports a wide variety of use cases and delivers both performance and scale. MongoDB, Inc. addresses this with MongoDB Atlas, a fully managed data platform that stores data in JSON-like documents with flexible schemas. This maps to the way that developers think and code, aligned to a microservice or API-driven architecture in which JSON is the common messaging format. The architecture is specifically designed to be cloud-native, embedding modern resiliency, availability and intelligent partitioning methodologies. Based on this focus of delivering a data platform for MACH development, MongoDB joined the MACH Alliance in December 2021, in the “Enabler” category, which covers organizations that provide MACH-aligned technology. Members of MongoDB’s Industry Solutions team now sit on the Growth, Tech, and Marketing councils. Partnerships within the Alliance have already borne fruit such as commercetools deploying MongoDB Atlas to focus on value-add development by reducing the operational management of data stores. Looking to the future, MongoDB is set to tackle the recent explosion of mobile or edge applications developed with either no offline mode, or poor syncing capability. Recognizing that developers struggle to build these capabilities in house, which then delays app launches, MongoDB recently released its Flexible Sync offering, which seamlessly synchronizes data between edge databases and the backend database in Atlas. Elsewhere, MongoDB anticipates the next big shift in the data space to be the move towards application-driven analytics. MongoDB characterizes the difference between these two realms by proposing that applications run the business whilst analytics manage it. Traditionally these have been two separate domains built by different teams, serving different audiences, with data duplicated and stored in separate systems. Developers can now build applications that perform analytics on live data, directly within the operational flow of the application. This can enhance user experience, or drive immediate user or app actions. MongoDB Atlas is a single platform managing a common data set for both developers building in-app analytics and for analysts building real-time business visibility.

Dev Ittycheria

mongodb.com

mongodb.jpg

MongoDB

<h3>From Jamstack to MACH</h3>The collaboration at the heart of MACH-based business demands connection. The ability to integrate an array of MACH components and then run them as highly performant, scalable sites and apps is the basis of the business value that MACH delivers. This - in turn - demands a platform on which such a diverse mix of components can co-exist.Netlify is a developer platform that brings together the modern web frameworks, serverless functions and edge computing of MACH, onto one platform. The goal is to deliver unmatched developer experiences by uniting this ecosystem of technologies, services and APIs into one workflow. This single process unlocks team productivity, while saving time and money.Netlify has an extensive history in developing such integration-based platforms. Netlify originated Jamstack, a web architecture complementary to MACH, based on the best practices for connecting composable components and running and serving them on the web.As an orchestration and workflow layer to unify headless CMSs and commerce engines with frontend frameworks, additional APIs and services, Netlify became an inaugural ‘Enabler’ member of the MACH Alliance in December 2021. Netlify now works extensively with Alliance members and has more than 3 million developers and businesses on the platform, adding more than 100,000 every month.An example of the innovation to serve this community is the recently launched Netlify Graph: a modern approach for building with APIs that creates a faster, unified experience.Based on the popular open source GraphQL standard, Netlify Graph enables developers to integrate APIs and services such as GitHub, npm, Salesforce and Stripe into web applications with a single click.Elsewhere, Netlify Edge Functions brings standards-based edge computing into the development workflow. Developers can use Edge Functions to run dynamic content (or an entire application) from the network edge, without compromising performance.Looking to the future, Netlify is set to continue its rapid growth by focusing on expanding both product functionality, and the huge ecosystem of partnerships and integrations.For further details on MACH at Netlify, please<a href="mailto:http://ecosystem@netlify.com/" target="_blank"> email the team.</a>

Matt Biilmann

netlify.com

netlify.png

Netlify

<h3>Off the shelf speed, using MACH technology and industry experience</h3>The acceleration of modern commerce is the leading reason for companies looking to embrace digital transformation. This itself is based on increased customer demands for faster processes and better service. On-time fulfilment, time-to-market and speed of response are the vital business metrics, despite ever tightening deadlines. Communication must be instant and in real-time.To accommodate this, integrators have developed offerings that combine their industry experience into ‘off-the-shelf’ style packages that deliver core standardisation whilst still leaving space for individual business differences. The openness and flexibility of MACH-based technology has been critical in developing these ‘accelerators’.KPS is a leader in customer experience transformations that has deployed this strategy to implement customised eCommerce solutions, using adaptive, agile, mobile-first technology.Based on more than two decades of creating digital solutions that span operational and customer touchpoints for global household names in retail, B2B and D2C markets, KPS has distilled customer-focused digital transformation into 12 pillars of a successful commerce strategy. Which include marketing, sales, loyalty, experience, marketplace, content and assets, customer identity, eCommerce, CPQ, personalisation, service and PIM.This strategy is at the heart of KPS’s Path to Composability, a series of ready-to-go platforms, built on MACH technologies, including several from across the Alliance. Following its certification in April 2021, KPS has continued building its strong relationships with Amplience and Dynamic Yield, to offer next generation eCommerce capabilities to a range of enterprise retail clients.Looking to the future, KPS is set to develop more high-speed deployment capabilities that are focused on delivering high-quality projects at pace.KPS believes that this can only happen by collaborating with customers to understand their challenges and goals and then select from the range of enterprise technologies throughout the Alliance and beyond.One of the products of KPS’ experience and customer focus, has been the recognition that end-to-end MACH may not always be right for a business.KPS has pioneered a ‘Best of Both’ approach, ensuring legacy and newly implemented technologies alike can perform in a MACH compliant way. This preserves investment but also enables composable commerce opportunities in the future.Over the coming year, KPS will focus on implementing solutions that bring flexibility to these hybrid environments, extracting the best possible performance out of existing "monoliths", which clients may not want to tear down and rebuild, augmented with state-of-the-art MACH components to deliver integration and a path to the future.For further information on MACH at KPS, please <a href="mailto:rebecca.collins@kps.com" target="_blank">contact the team.</a>

Barnaby Moffat

kps.com

KPS_LOGO-STANDARD_RGB.jpg

<h3>A content-centric MACH evolution</h3>In the online world, content defines experience. It determines how colleagues collaborate, share and access information. It is the expression of how customers engage with their preferred brands. Consequently, success in this digital-first era means blending content, such as video, photos, text and audio, to create compelling products and experiences on any device. Digital builders – developers, content creators, architects and marketers - are the creative force behind customer engagement.But most digital content created is used once and then stored in silos, inaccessible and difficult to find and reuse. This wastes time, frustrates teams and misses opportunities. Instead of evolving the digital experience, teams are stuck reinventing the wheel.Contentful is a composable content platform that recognizes that web CMS simply isn’t suited to supporting the wide array of digital channels people use.With structured content, unified in a single platform designed for digital business, Contentful makes it possible to create once and publish everywhere, putting content at the heart of every interaction.As an inaugural member of the MACH Alliance, Contentful endorses and advocates passionately for the Alliance’s goals of educating companies on the value of the composable approach. Contentful partners with a considerable proportion of MACH Alliance members and has worked on many joint projects.Contentful currently focuses its API-first, composable content platform approach on developing task-focused workflows and functionalities for specific jobs to be done, increasing the impact of content on the end-user experience.This spans the specific needs of exploratory projects or small teams, to enterprise organizations creating digital experiences for multiple regions, brands, and applications.Recent innovations from Contentful include the App Framework that enables customers and partners to build a variety of apps that may become available on the Contentful Marketplace. Contentful released its first-party apps in March 2021 to provide an interface for content teams throughout a business.In October 2022, Contentful rolled workflows and automation into its Contentful Studio add-in product to provide even greater capabilities for content teams - both technical and non-technical - to work independently but in coordination, enhancing collaboration and supporting governance.Additional new releases include orchestration of multiple content repositories and further work on the Contentful portfolio of partner integrations across commerce, personalization, and experience orchestration. All these integrations serve to create the digital workspaces that support the way different content teams prefer to work.

Steve Sloan

contentful.com

contentful.jpg

Contentful

<h3>Driving MACH forward with marketing discipline</h3>Innovation in technology is often perceived as driven by experimental research departments, removed from the realities of day-to-day business.This is especially true within marketing, where the relentless demand for competitive advantage means modern technology, services and even processes are thrown into the business, or proposed to a client, without comprehensive grounding in the disciplines of marketing itself.However, there is a compelling argument to be put forward that such a grounding can yield far more powerful results for these projects. The issue lies in finding a partner with such an established marketing pedigree to match the ferocious pace of innovation.As the digital transformation hub of advertising and PR giant Publicis Groupe, Publicis Sapient brings together over three decades of engineering, design, experience, consulting, strategy, and data into one cohesive offering.Rather than strategy-first, consulting-first, systems integration-first, or technology-first; Publicis Sapient brings all its capabilities together in service of the customer.Sapient was founded in 1990 in Cambridge, Massachusetts and became a fully owned division of Publicis in February 2015. With the backing of one of the largest marketing groups in the world, Publicis Sapient is a digital consultancy that strives to be at the forefront of the evolution of digital transformation.But even here, the consideration of ‘customer first’ is evident: any technology deployment must work across the channels that the customer defines – and then redefines - as the market shifts.This has created a clear focus on delivering microservices to drive digital transformation, which in turn has led Publicis Sapient to the MACH Alliance.Joining in 2022, Publicis Sapient continues to share its technical expertise to drive MACH-led solutions, develop best practices and create and publish technical documentation and blueprints to demonstrate how clients can adopt and integrate MACH technologies.This material reflects the tools and assets used by Publicis Sapient to unlock value for clients, especially the accelerators developed by Publicis Sapient to propel organizations toward their digital future by accelerating the time to business impact.Through customer-focused strategy and the delivery of technology and engineering, platforming and experience design, Publicis Sapient will ensure MACH Alliance technology remains at the forefront of customer-first strategies and business agility.For further details on MACH at Publicis Sapient, please <a href="mailto:giancarlo.anania@publicissapient.com" target="_blank">email the team.</a>

Nigel Vaz 

publicissapient.com

publicis-sapient.jpg

Publicis Sapient

<h3>Driving product discovery forward with AI and MACH</h3>The dawn of artificial intelligence (AI) has had a profound impact on every part of the customer journey. The promise of systems that can learn customer behaviour and automatically respond with the best content, offers, advice or pricing, is incredibly attractive to brands and retailers.Nowhere is this attraction more greatly felt than at the point of product discovery, where software that can understand what the customer wants and can lead them straight to it, can accelerate revenue and increase team productivity by an order of magnitude.Klevu is an AI-based search and product discovery platform combining keyword search with vector-based semantic and image search.This provides product recommendations in search, on category pages, and in product recommendations banners; managed by an easy to use dashboard.Based on contextual machine learning that evolves with every click, purchase, and product review, Klevu’s AI technology capitalises on this data to increase conversion, reduce bounce rates and drive loyalty for more than 3,000 leading global e-commerce businesses.Recognizing that e-commerce isn’t one-size-fits-all, Klevu seeks to make AI-powered product discovery truly omnichannel and expand this capability beyond websites.Klevu looks to a headless strategy to add AI-based product discovery to apps, Smart TV interfaces, games, or any other platform customers use to engage with brands.Consequently, Klevu joined the MACH Alliance in August 2022 and is currently working with headless platform providers, such as commercetools, whilst developing partnerships with other microservice providers.This collaboration has included the development of Headless SDK that makes it easier for developers and solution integrators to build custom storefronts and connect headless front end experiences with Klevu's open APIs.Elsewhere, Klevu’s Visual Discovery enables shoppers to use real-world photos to search for similar products, and uses computer vision combined with product data to show visually similar product recommendations from product catalogue images.These innovations have been driven by Klevu’s in-house “AI Lab”, whose research scientists continue to experiment within linguistics, machine learning and computer vision to refine the platform.Current areas of research include image processing, conversational commerce, natural language processing, and predictive analytics. Elsewhere, Klevu is assessing how its AI can power other technologies, to make the proprietary technology even more accessible and composable within MACH e-commerce architectures.For further detail on MACH at Klevu, please <a href="mailto:marketing@klevu.com" target="_blank">contact the team.</a>

Nilay Oza

klevu.com

klevu.jpg

Klevu

<h3>The human touch at the heart of MACH</h3>Digital transformation success is not defined by technical excellence or technological innovation but by its impact on a business, end-users, and even as far as broader society. Invariably this is measured most effectively in human terms – how many people’s lives are made easier? And how many people embrace this new way of working? Even within disruptive ideas such as MACH, the development and implementation of technology must be centred on the people it aims to benefit.intive is a global technology company that combines deep industry expertise and over twenty years of software development with this resolutely user-centric design ethos. From e-commerce to the automotive, media, fintech &amp; telco sector, customers across industries go to intive for help in getting to market faster, gaining a competitive edge, and making their business more sustainable.intive’s human-centric approach encompasses industry-specific design expertise that is focused on deploying digital products that solve real-world problems.This meeting of knowledge and pragmatism embraces cloud &amp; connected systems, intelligent data services combined with modern AI, Web3 and many more cutting-edge technologies.Ultimately, intive’s goal is to develop solutions that spark excitement in end users, transform their clients’ businesses, and deeply impact the world at large.As a recent addition to the MACH Alliance, intive is a passionate advocate for replacing monolithic architecture in favor of MACH-based solutions.This has been seen in work with Vorwerk (an international household products retailer) to complement its flagship kitchen appliance, the Thermomix®.Leveraging a headless approach, intive created an immersive cross-channel experience for Thermomix® fans by developing the Cookidoo® digital platform and accompanying mobile apps, helping to revolutionize healthy cooking and meal-planning for users.As both these examples show, intive develops digital products that include cross-functional capabilities based on how consumers behave. This results from the human-centric approach to engineering that is core to intive.Elsewhere, DEICHMANN, the largest shoe retailer in Europe, partnered with intive to create a state-of-the-art omnichannel strategy.DEICHMANN is integrating more than 4,000 of its physical stores and online shop with a user-friendly mobile application. Thanks to the omnichannel features, the app will allow customers to easily mix digital and traditional shopping options and interact with the brand where it suits them best.User research, project validation, and a keen focus on user experience (UX) that includes continuous user testing are critical components of how intive addresses the future for digitally enabled brands, with composable strategies that develop disruptive digital products.

Gurdeep Grewal

 intive.com

intive.jpg

intive

<h3>Connecting all the data in the composable stack</h3>The ability to integrate new, MACH-based technologies is often taken for granted. But many businesses are presented with the complex challenge of unifying the data within a myriad of technologies such as legacy ERP or product information systems that were not built with a MACH approach.This data needs to be discovered, connected and made available in real-time to feed into the new generation of modern customer experience (CX) apps. As companies try to deploy to a composable strategy, they must overcome this challenge, whilst avoiding expensive ‘rip and replace’ programs.Occtoo is a cloud-native, Experience Data Platform used by digital teams to connect data and content in composable and hybrid stacks. Occtoo brings legacy technology into a MACH age, by simplifying and integrating enterprise data from back-end systems such as CRM or ERP. This is combined it with behavioural and contextual data, and made available anywhere, in real-time, for any front-end to consume.Since joining the MACH Alliance in November 2019, Occtoo’s belief in driving the interoperability of modern software has pushed this unique capability to unify hybrid stacks.This can be seen in Occtoo’s partnership with MACH Alliance members Valtech and Contentstack for luxury brand Cartier.Cartier sought to unlock sales by improving the in-store customer experience. As part of the solution, Occtoo powers a mobile app for store associates, designed specifically for customers searching for watches.The app activates data from several systems including the ERP and PIM software, combined with instant access to real-time catalogue, stock and pricing information, that is localized across languages, currencies and collections, to ensure the data is relevant.With the data integrated and activated by Occtoo and delivered via an app built by Valtech, sales associates can focus more on delivering a customer experience suitable for a top tier luxury brand.Looking to the future, Occtoo will expand its no code/low code platform, to enable CX and digital professionals with no coding skills to have instant access to the data necessary to continuously develop the customer experience.This is born of a focus on overcoming the lack of collaboration and internal friction between technology and digital teams.Occtoo believes that the main restriction in innovating the next generation of customer experience is fast, simple access to data for these collaborative ‘digital’ teams.By focusing on surfacing, then connecting data at enterprise-sized retailers, Occtoo’s Experience Data Platform will make point-to-point integrations a thing of the past and enable digital experience creation at a pace previously unseen.For further information on MACH at Occtoo, please <a href="https://www.occtoo.com/book-demo?utm_campaign=Partnership%20%2F%20MACH%20Alliance%20&utm_source=MACH%20book&utm_medium=MACH%20book&utm_content=MACH%20Alliance%20Book%20demo%20with%20Occtoo" target="_blank">contact the team.</a>

Niclas Mollin

occtoo.com

occtoo.jpg

Occtoo

<h3>Holistic product discovery. Proven e-commerce results.</h3>Product discovery begins and defines the entire shopping journey. It is the meeting point between customer needs and merchant expertise, an intersection that has been historically underexplored for e-commerce businesses. Despite the fact that discovery is a fundamental pillar of the online experience, businesses have overlooked and underestimated its critical role in e-commerce.Constructor equips online retailers with tools, technologies, and insights to help customers not only find the right products but also initiate the right, personalized product discovery experience that drives critical e-commerce KPIs.Constructor levels the playing field by enabling online retailers of all sizes to generate more revenue, improve customer service and compete against the giants of e-commerce. The holistic Constructor product discovery platform personalizes and optimizes the online shopping experience across product search, browse/category pages, product recommendations, landing pages, and quizzes. Using machine learning, anonymized clickstream data, and natural language processing, Constructor refines and curates shopping experiences for individual customers in real time.As a platform built on headless technology, Constructor is a founding member of the MACH Alliance. The company is passionate about ensuring MACH-based technologies are certified because Constructor realizes the impact that composable technology and commerce can have. The company is so confident that MACH-compliant technology can prove its ROI that it encourages retailers to validate their technology against legacy systems in the Constructor Proof Schedule, a live, risk-free value assessment to prove that MACH choices drive revenue.As the first — and only — vendor to build a headless product discovery platform from the ground up using AI, Constructor has a relentless, exclusive focus. For the associated elements of a digital transformation, Constructor encourages customers to use the right best-of-breed software for them, integrated via APIs.Reflecting this focus on the product discovery process, Constructor has developed innovative technology to provide hyper-personalized, best-of-breed customer experiences equipped for today’s data privacy landscape.For further detail on MACH at Constructor, please <a href="https://info.constructor.io/demo-request" target="_blank">contact the team.</a>

 Eli Finkelshteyn

constructor.io

constructor.io.jpg

Constructor

<h3>The next generation of fulfillment</h3>When building digital experiences, organizations have to choose between high-performance MACH tools that are developer-friendly but challenging for other users, or monolith suites that are technically rigid and slow for end users but offer powerful tools for business users. Uniform’s digital experience composition (DXC) solution offers a comprehensive solution to this established problem.Uniform Mesh’s integrations eliminate the need to build custom ‘glue code’ to connect MACH Services. This can cut months from project builds and free developers to focus on value-adding features for end users. It also accelerates time to return as teams can show value from their MACH stack within a few sprints.Mesh also integrates with Sitecore and Adobe AEM, allowing organizations using these monolith DXPs to utilize their content with a modern MACH infrastructure.Mesh creates a true ‘snap in, snap out’ model for composable services, giving organizations the ability to quickly expand, alter and adapt their stack in minutes. This means that they can innovate or react quickly to strategic challenges, for example by activating new channels or functionality.Uniform’s integrations also make it easy to build high-performance experiences. Edgehancers pull content from connected services to the edge layer of the CDN, eliminating delays for end-users on complex, multisource, pages. This performance maximizes pages’ SEO performance and creates a better experience for end users, reducing their bounce rate.For business users, Uniform Canvas provides a consistent interface to take content from these services and deliver it to any channel.Because Uniform integrates to every service they need, as well as front-end frameworks and design systems, business users have total control over how their content is presented within their organization's established styles.This means that they can create and publish to any channel by drawing from, for example,CMS, DAM and a commerce platform utilizing responsive preview - all without developer support. Canvas empowers business users to drive content velocity - without any dependency on a developer’s backlog.Uniform Context is a highly scalable personalization and A/B testing tool, which can draw on any connected service to help organizations to drive conversions and deepen their customer understanding. Personalized experiences built with Uniform can also utilize CDN edge computing, ending the traditional trade-off between personalization and performance. Uniform is a deeply-engaged member of the MACH Alliance, including building a commerce accelerator for the 2022 MACHathon in collaboration with Contentstack and BigCommerce,which won both the Maturity and the Audience Choice Awards.For further detail on MACH at Uniform, please <a href="mailto:irinab@uniform.dev" target="_blank">contact the team.</a>

Lars Birkholm Petersen

uniform.dev

uniform.jpg

Uniform

commercetools.com

MACH_Alliance_Light.svg

Sign up to our newsletter

If you want to be up to MACH-speed at all times, sign up for our MACH Alliance newsletter!

Twitter.svg

Twitter

Linkedin.svg

LinkedIn

Instagram_icon.svg

Instagram

Footer Navigation

The Movement

MACH explained 

Making the case for MACH

The MACH Manifesto

Get involved! The MACH Community brings together experts and practitioners who can guide you on your MACH journey.

MACH Community 

Community

Ambassadors

Women in MACH

Events

A selection of resources to help inspire and guide your MACH journey

Resources

Insights

MACH Maturity Assessment

MACH Maturity Whitepaper

Global Annual Research

We aim to inspire, educate and recognize best practices through our community initiatives and programs.

Programs

MACH Impact Awards

Women in MACH Mentoring

Find out more about the MACH Alliance, our purpose and how we work. 

About MACH 

About us

About the MACH Alliance

MACH Certification 

Members Directory

Governance

Councils

The Team

Careers

Newsroom

Our certified members are trusted companies that embrace MACH philosophies and offer MACH-certified services. To become an Alliance member and carry the MACH Certified seal, a company must be in full compliance.