Powering the next generation of B2B commerce

With over 80 percent of B2B buyers preferring to order or pay through digital channels, B2B commerce has entered a new phase where buyers today expect seamless, personalized, and efficient experiences across every touchpoint.

Meeting those expectations is far from simple. B2B organizations must navigate complex pricing, quoting, and fulfillment processes while supporting multiple business models across B2B, DTC, and B2C. As sales cycles become more sophisticated and operations more demanding, the risk of falling behind continues to grow. At the same time, the opportunity is massive. Forrester estimates that US B2B eCommerce will reach 3 trillion dollars by 2027 and account for nearly a quarter of total B2B sales.

commercetools was built for this reality. Its AI-first commerce platform unifies channels and enables businesses to create, scale, and customize commerce experiences across every touchpoint. Organizations use commercetools to improve conversion, increase revenue, and respond quickly as customer expectations and market dynamics evolve.

As a founding member of the MACH Alliance, commercetools has shaped modern commerce architectures that give businesses the flexibility to adapt without disruption from mobile commerce to agentic commerce. commercetools supports complex, global B2B and hybrid models while maintaining the performance, scalability, and reliability required at enterprise scale.

The company continues to invest in capabilities for manufacturers, distributors, and wholesalers. In 2022, the platform introduced advanced functionality for processes such as quoting and promotional pricing, helping businesses streamline operations and focus on delivering better customer experiences.

Today, commercetools powers commerce for leading global brands, enabling them to grow revenue, expand into new markets, and stay ahead in an increasingly complex B2B landscape.

For further details on MACH at commercetools, please contact the team.