<h3>MACH-based commerce engines to power growth</h3>The relatively brief history of e-commerce has been characterised by phenomenal growth as seen in the expected CAGR of 14.7% from 2020 to 2027. This demands that the brands, retailers and enterprises looking to capitalize on that growth must look for technologies that can accommodate not only the scenarios of today but also the success of tomorrow.BigCommerce is a composable open SaaS commerce platform designed to span this scalability gap. Developed to create robust, scalable, secure and differentiated modern omnichannel experiences, BigCommerce spans both B2C, B2B, and Hybrid merchants focused on optimizing their business for growth.As an API-first solution, BigCommerce builds the commerce layer and frees developers to choose their preferred front end. At the time of writing, BigCommerce offers the most headless integrations of any commerce platform and has a global network of over 2,000 partners.With a cloud-native, API-first technological heritage and such a powerful base of collaboration partners spanning SIs, CDNs, CMSs and composable DXPs, it was inevitable that BigCommerce would join the MACH Alliance shortly after it launched. To date, BigCommerce has collaborated extensively with partners such as EPAM, E2X and Valtech.This collaboration has been driven by recent innovations. BigCommerce Multi-StoreFront (MSF) enables businesses to move into new regions, customer segments or launch unique brands through different storefronts, yet remain managed from one single backend. Elsewhere, based on the recognition of the importance of third-party channels, BigCommerce acquired Feedonomics in July 2021.Today’s merchants know they need to meet their customers where they shop and spend their time online, but they often struggle to determine the best combination of channels for their business or the best solutions they should utilize to drive the best return on ad spend and conversion on each channel.BigCommerce Feedonomics is platform-agnostic. Merchants can grow their GMV by using Feedonomics to connect to hundreds of global advertising, marketplace, social and search channels, optimizing their products to drive return on ad spend.Elsewhere, BigCommerce recently introduced Commerce-as-a-Service (CaaS). Amongst other case studies, this has enabled the 2,000 wine brands in the WineDirect ecosystem to build a world-class online presence, extending their market reach, and engaging with and selling to consumers online.BigCommerce has also released new APIs to enable Multi-Location Inventory use cases, with a special emphasis on enabling ‘Buy Online Pick Up in Store’ (BOPIS) capabilities and allowing large enterprise merchants to execute complex inventory scenarios.For further detail on MACH at BigCommerce, please <a href="mailto: meghan.stabler@bigcommerce.com" target="_blank">contact the team</a>.

Brent Bellm

<h3>Helping brands and retailers turn browsers into buyers</h3>The market for technologies that fuel product experiences - including product information management (PIM) - is expanding rapidly, with reports citing annual growth rates of more than 25%. This is driven by brands and retailers in B2C and B2B alike, as they seek to unlock growth through product experiences as either an entrance to a new market, or an expansion to existing sales and marketing channels.Akeneo aims to help these businesses by offering a platform that empowers them to capitalize on new channels and market opportunities with a complete, composable SaaS-based solution for managing, orchestrating, activating, and optimizing the entire product record. This drives compelling, consistent product experiences across all owned and unowned channels and routes-to-market.Combined with Akeneo App Store, Akeneo Product Cloud empowers businesses to deliver world-class product experiences that unlock growth by driving improved customer experiences, increased sales, reduced time-to-market, accelerated expansion, and increased team productivity.Akeneo’s strategy has been to develop an extensive, standardized ecosystem based on an open, highly scalable SaaS platform that integrates with a wide range of composable commerce technologies. This has already seen the inclusion of a range of more than 130 connectors, add-ons, and integrations via the Akeneo App Store.These values mirror those of the MACH Alliance, and Akeneo is a strong advocate for the power of open and integrated technology that helps organizations unlock revenue. Openness and collaboration lie at the heart of Akeneo’s technology, to help brands dismantle silos that can hamper best practices for product experiences.Innovation at Akeneo has focused on centralizing, enriching, orchestrating, and activating the entire product record, and enabling the measurement of product data quality. This demands an open API architecture that integrates seamlessly with existing legacy systems and future technology investments.This has been seen in the ‘Tailored Exports’ functionality, which allows users to take their internal product catalog structure and syndicate the data by mapping to an external recipient’s requirements that don’t have any automation endpoints - such as a new marketplace or small retail chain - without having to recreate the information, saving substantial time spent on manipulating files while still delivering omnichannel product experiences.Looking to the future, the Akeneo Product Cloud is being developed as the composable solution that removes silos to managing, orchestrating, and optimizing the entire product record, accelerates the activation of product information across all owned and unowned channels, and dramatically improves product information quality and accuracy through analytics and insights.Akeneo remains fixed on enabling the growth of its customers through the next wave of product experiences.For further detail on MACH at Akeneo, please contact <a href="mailto: marketing@akeneo.com" target="_blank">the team.</a>

 Fred de Gombert

MACH Alliance partnerships

akeneo.com

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Akeneo

<h3>MACH-based, blazing fast search at massive scale: Algolia</h3>Silicon Valley based start-up Algolia, is revolutionising search and discovery with its powerful API-first, search and discovery platform with its unique hybrid search engine, combining keyword and vector-based semantic search via NeuralSearch technology, in a single API.Algolia empowers both builders and business users with a better way to build unique, engaging end user experiences at Internet scale to predict what customers want, and the best application browse experience leading to more remarkable discovery.Using artificial intelligence (AI), Algolia’s Search and Recommend APIs simplify the ability to understand users’ intent to personalize experiences and offers — even from "first visit” and “first search.” This enables customers to discover goods, offers, and content so quickly, that they don’t go anywhere else.Search and recommendations are more than simply a set of results. It’s the instant gratification that a customer gets from being understood, as the product that they seek is surfaced in milliseconds, generating the maximum yield from any interaction. Algolia powers 1.5 trillion such searches a year and is used by one in six online users, everyday – putting this in context, that’s bigger than Bing, Yahoo, Baidu, Yandex, and DuckDuckGo combined.As the first Search &amp; Discovery platform to join the MACH Alliance in June 2020, Algolia is fully aligned with the mission to "Future proof enterprise technology and propel current and future digital experiences." With more than 17,000 customers, Algolia has worked with many MACH members to bring the best composable experiences to life including 2022 MACH Award recipients Harry Rosen, selfologi, and Embonor.There have never been more ways to interact with an application through multiple digital touch points – the web, mobile, connected devices, and more.This API-first approach allows a business to deliver apps that not only operate in any channel, but can scale as more channels are added without having to create new solutions for each of those avenues. Over the next 12-18 months, Algolia will continue to collaborate with Alliance members, offering combined solutions and packaging to make it easier for customers to choose and implement composable business.For further details on MACH at Algolia, please <a href="http://partners@algolia.com">email the team</a>

Bernadette Nixon

MACH Alliance partnership's

Algolia Website

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Algolia

<h3>Designing human experience with MACH technologies: AKQA</h3>The emotional aspect of successful commerce is often overlooked. Amidst talk of content management, carts, checkout and fulfilment technologies, it is easy to forget that a decision to purchase is propelled by specific emotional triggers. This may be as simple as trusting a given supplier based on previous on-time deliveries, or as complex as a consumer identifying with specific aspects of a particular brand as they mature together.Addressing this mixture of technology, commerce and experience, AKQA is a design and innovation company with 35 studios across 24 countries. Using an interdisciplinary approach across service, experience and product design, AKQA aims to conceive and realise cohesive, responsive, accessible experiences.This spans not only technology but also creative material that builds emotional resonance, inspire, entertain and act as a catalyst for behaviour to change. This is then commercially orientated, where AKQA drives growth for customers by optimising channels, and creating new revenue streams through direct-to-consumer relationships. As this formula builds growth, AKQA ensures that the architecture can be maintained and improved to deliver personalised experiences at scale.Like many integrators, the MACH journey for AKQA is founded on a long-established history. For AKQA, MACH began with headless implementations over a decade ago, as the most viable way to create bespoke and qualitative user experiences.Embracing a composable architecture enabled AKQA to accelerate brand website and e-commerce builds by 50% while fully integrating commerce, content and digital services as they were needed.As certified partners to other Alliance members, the partnership between AKQA and the likes of Netlify and Contentful is crucial to the success of a wide array of clients.The collaborative spirit of the Alliance is seen in the AKQA methodology of answering client needs with a team of carefully selected MACH partners, chosen to deliver the best results.This collaboration has led to technological innovations within AKQA including an advanced, fully automated design system flow that exports Figma designs directly into front end website storybooks, as well as the mobile software development kits to expand this capability to iOS and Android. Elsewhere, AKQA has developed custom fields in headless content management systems, to integrate customer segmentation and content, creating personalized experiences.Looking to the future, AKQA will continue to accelerate the development of composable architecture, to deliver faster, more cost-effective, and immersive brand experiences that mix commerce, content, services and CRM as the agency expands across North America, EMEA and APAC. Design will remain at the core of these offerings as AKQA is set to explore automated performance and accessibility testing.For further details on MACH at AKQA, please <a href="mailto: peter.bruun@akqa.com" target="_self">contact the team.</a>

Ajaz Ahmed

akqa.com

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AKQA

<h3>MACH-based commerce for modern customer journeys</h3>In the brief time since the dawn of e-commerce, the way customers find and buy products and services, has undergone profound change. The explosion of channels, devices, touch points and personalization technologies, has meant customer journeys are no longer linear, or predictable. In an age where everything is an experience, and everything can be branded, the customer journey becomes ubiquitous, built into people’s everyday experience.Consequently, content needs to be on-demand, hyper-personalized, constantly refined and optimized, every step of the way.Amplience offers marketers, merchandisers and developers a Commerce Experience Platform that enables businesses to create, launch and iterate digital experiences faster. These range from simple web use cases to complex multi-channel, personalized experiences and digital transformation initiatives. Marketers and merchandisers get agility, visibility and control, with end-to-end previews, scheduling and the ability to manage content, not code. Developers and architects get a flexible environment that supports MACH and composable solution options. Combined with a multi-CDN architecture and out-of-the-box media optimization capabilities, this means businesses can develop highly performant customer-centric experiences that both scale and convert. As a founding member of the MACH Alliance, Amplience collaborates closely with other members to deliver differentiated value based on an architectural blueprint for next generation digital experiences. Lighthouse projects delivered in conjunction with members include wholesale digital transformations at Wawa, Ulta Beauty, Very Group, Harry Rosen and ASDA. Looking forward, Amplience is rolling out support for GraphQL across both its CMS and DAM capabilities, as well as expanding its investment in the power and capability of its high performance Content Delivery APIs.Elsewhere, Amplience is innovating with experience orchestration, managing the complexity of modelling and managing digital content into the many devices and channels that modern consumers use with Content Hierarchies. These are part of an innovation strategy to invest in the tools and capabilities that enable customers taking a composable architectural approach, to bind together the data and content they need to manage the entire experience using MACH APIs and content repositories from systems outside of Amplience, without resorting to legacy integration approaches. The objective is to enable customers to cost-effectively innovate and differentiate their digital experiences as a series of iterations, while adhering to MACH principles throughout their architectures. For further detail on MACH at Amplience, please <a href="mailto: contact@amplience.com" target="_self">contact the team.</a>

Anthony Lye

amplience.com

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Amplience

<h3>Bold delivers a tailored checkout designed to help brands increase conversion, LTV and AOV</h3>Bold Commerce helps innovative retailers to drive business growth with Bold Checkout. Bold optimizes for all three profit levers of the Checkout Power Trio (LTV, AOV, and conversions) to boost profit, unlock efficiency, and increase revenue. With Bold Checkout, brands can deliver customer-specific, tailored checkout flows based on multiple data points such as shopper profile, device, touchpoint, and more.Bold was founded on the premise of helping ecommerce merchants grow their business - first with apps to extend capabilities of ecommerce platforms, and now with Bold Checkout for enterprise brands. Bold provides its partners and customers with a checkout toolkit that helps them innovate further, and faster - delivering next-generation checkout experiences.Modernizing with MACH provides a clear path forward, helping enterprise brands take advantage of the most innovative, flexible, best in breed technologies to prepare them for what’s next in retail.Being part of the MACH community aligns with Bold’s commitment to delivering tailored checkout experiences that enable brands to effectively adapt, innovate, and scale into the future. As an API-driven, headless, composable solution, Bold Checkout frees brands from legacy platform limitations to increase conversion, AOV, and LTV and bring commerce to new channels.Through tailored checkout with built in subscriptions and price rules capabilities, brands can build checkout flows that meet their evolving business needs and drive better checkout experiences across all channels with one unified checkout solution. Bold has worked with leading omnichannel retailers like Vera Bradley, Harry Rosen, Staples Canada, and emerging DTC brands, to deliver these benefits.

Yvan Boisjoli

Bold Commerce 

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Bold Commerce

<h3>Democratizing development for better digital experiences</h3>The collaboration and innovation that drives the MACH community can be seen as a relentless push to democratize software development. The perceived differences between traditional developers that make software and the actual users (be they consumers or employees) are often exaggerated. The common goals of better business, more rewarding work and creating compelling experiences are easily overlooked. This is a cultural obstacle that frustrates the design of the next generation of technology. Builder.io seeks to address this friction by visualizing code and allowing anyone to be a part of the building process. Builder.io offers the world’s first Visual CMS - a component-driven approach to content management that connects to any technology stack and gives teams control over their content development workflow. Based on a “plug and play” approach to digital experience building Builder.io empowers mixed development to drive accelerated growth with ‘all-hands’ teamwork. Builder.io supports the ideal developer experience where content is not in code or hard-coded templates that are tied to fields and schemas. Developers create sections across their sites and apps that they want business teams to control. They then use a design system and library of components to drag and drop as building blocks to create digital experiences. Bulider.io also provides primitive elements – like text, images, videos, carousels, accordions – so that users with the appropriate permissions can create bespoke experiences, whilst still on-brand and performant. Developers have a more efficient approach to content development that frees their time to tackle higher-value projects. Business teams have more autonomy and can manage digital experiences without relying on developers.This eliminates workflow bottlenecks that frustrate development, hinder growth, and damage team morale. Instead, organizations can adopt a collaborative content development approach by giving both developers and business teams what they need. Builder.io joined the MACH Alliance in 2021 to bring this democratization of best-in-breed technology to the foreground. Builder.io has since collaborated with members across various joint merchant RFPs, and co-marketing initiatives.The team from Builder.io contributes free, open-source innovations such as Mitosis, its universal compiler that has enabled these joint teams to write code once and compile to any other framework, and Qwik, a new frontend framework. These demonstrate the Builder.io commitment to making digital experiences faster for everyone. Building on these partnerships, Builder.io is set to develop features that help break the workflow bottlenecks which often hold back growth and development. With Builder you can shorten your content roadmaps from months to minutes, whilst continuing to create and contribute to projects that are designed to improve site speed and performance and to keep up with shopper demands.For further details on MACH at Builder.io, please <a href="mailto: julia@builder.io" target="_blank">email the team.</a>

Steve Sewell

Builder.io

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<h3>Visual media at MACH-speed</h3>Consumers today demand visually rich experiences. It is no longer enough for a brand to have a compelling story. That story must be told in a compelling way. In an age of ubiquitous, high-speed networks, mobile devices with high resolution screens and on-demand services such as Netflix or Disney+, a compelling narrative means lots of imagery, video and interactive options. And of course, these experiences must be performant, regardless of the digital channel that the consumer is using.As the explosive demand for visually-rich online experiences has shown, the volume of media required to meet this market hunger is humanly impossible to manage. An intelligently automated, media-centric solution is the only viable option. This is the basis of The Cloudinary Media Experience Cloud: an end-to-end rich media management and delivery SaaS platform for delivering highly engaging visual experiences at scale.The platform currently has more than 60 billion assets under management, across thousands of customers, and more than a million users. With Cloudinary Programmable Media, developers can automate image- and video-processing tasks and oversee media at scale with robust APIs, modern SDKs, and content-aware AI capabilities. Cloudinary’s Digital Asset Management (DAM) uses intelligent automation to supercharge the creation of asset variations, eliminating tedious and time-consuming work.Recognizing that it has been API-first, SaaS, headless and microservices based from inception, Cloudinary joined the MACH Alliance in August 2021. Since then, Cloudinary has collaborated with MACH members through joint events and content. As a sign of the Cloudinary commitment to MACH, the company has also appointed senior members throughout various business functions, to focus on making these Alliance partnerships successful.Throughout all these collaborations, Cloudinary is committed to pioneering this new product category to provide its customers with everything they need to manage rich media assets across the entire lifecycle. Cloudinary is innovating continuously to support emerging formats and new media types, eliminating the need to develop or maintain expertise across product and engineering teams. As an active Alliance member, Cloudinary remains committed to ensuring brands have everything they need to build modern tech stacks and deliver engaging experiences across all digital channels with high quality, high performant, rich media.For further information on MACH at Cloudinary, please <a href="mailto:mach@cloudinary.com" target="_self">contact the team.</a>

Itai Lahan

cloudinary.com

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Cloudinary

<h3>A content-centric MACH evolution</h3>In the online world, content defines experience. It determines how colleagues collaborate, share and access information. It is the expression of how customers engage with their preferred brands. Consequently, success in this digital-first era means blending content, such as video, photos, text and audio, to create compelling products and experiences on any device. Digital builders – developers, content creators, architects and marketers - are the creative force behind customer engagement.But most digital content created is used once and then stored in silos, inaccessible and difficult to find and reuse. This wastes time, frustrates teams and misses opportunities. Instead of evolving the digital experience, teams are stuck reinventing the wheel.Contentful is a composable content platform that recognizes that web CMS simply isn’t suited to supporting the wide array of digital channels people use.With structured content, unified in a single platform designed for digital business, Contentful makes it possible to create once and publish everywhere, putting content at the heart of every interaction.As an inaugural member of the MACH Alliance, Contentful endorses and advocates passionately for the Alliance’s goals of educating companies on the value of the composable approach. Contentful partners with a considerable proportion of MACH Alliance members and has worked on many joint projects.Contentful currently focuses its API-first, composable content platform approach on developing task-focused workflows and functionalities for specific jobs to be done, increasing the impact of content on the end-user experience.This spans the specific needs of exploratory projects or small teams, to enterprise organizations creating digital experiences for multiple regions, brands, and applications.Recent innovations from Contentful include the App Framework that enables customers and partners to build a variety of apps that may become available on the Contentful Marketplace. Contentful released its first-party apps in March 2021 to provide an interface for content teams throughout a business.In October 2022, Contentful rolled workflows and automation into its Contentful Studio add-in product to provide even greater capabilities for content teams - both technical and non-technical - to work independently but in coordination, enhancing collaboration and supporting governance.Additional new releases include orchestration of multiple content repositories and further work on the Contentful portfolio of partner integrations across commerce, personalization, and experience orchestration. All these integrations serve to create the digital workspaces that support the way different content teams prefer to work.

Steve Sloan

contentful.com

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Contentful

<h3>Innovating the next generation of digital experiences.</h3>Contentstack is the Content Experience Platform (CXP) category leader. With technology built on a heritage of agile, headless content management systems (CMS), Contentstack focuses relentlessly on making the creation of the next generation of content experiences, faster and easier.In an age where digital experiences span not only websites and mobile technology, but also wearables, augmented reality, social platforms, omnichannel retail, and more, the ability to create experiences quickly, whilst they are relevant; and consistently, so brands present themselves as a single entity, regardless of how the customer chooses to interact, is now business-critical.The mission is to make Contentstack indispensable for organizations to tell their stories and connect with the people they care about through inspiring, modern experiences.This has resonated incredibly well within the market: in 2022, Contentstack more than doubled the number of Fortune 1000 companies that have adopted the platform.Contentstack is known particularly for its close-knit staff, brought together under the ‘One Team, One Dream’ culture. This culture focuses on providing employees with an opportunity to do the best work of their lives, built upon a passionate care for the customers and communities served by Contentstack.This global tribe now spans the US, India, Europe and beyond, united by a common, determined attitude to question the status quo and lead the industry with wave after wave of innovation.It is this disruptive mindset that led to Contentstack becoming a founding member of the MACH Alliance. Contentstack is a passionate advocate of composable strategies to drive competitive advantage.The Contentstack programme has developed partnerships with a range of technology providers including commerce platforms, system integrators, creative digital agencies and a host of other companies dedicated to unleashing the power of headless technologies.Innovation has played a key role in driving the success of the programme. Contentstack has recently launched the first ever, no-code Automation Hub and the Contentstack Marketplace to accelerate composable, digital experience innovation.These follow projects that have seen Contentstack become the first multi-cloud CMS on the market; the creation of an augmented reality proof of concepts in just four weeks; and Care Without Compromise - the industry’s first ever cross-vendor support scheme.The next wave of disruption from Contentstack will focus on accelerating co-innovation between IT and business teams, removing the barriers to creating the best possible digital experiences. Contentstack will keep challenging the status quo, enabling enterprises to accelerate not just their processes, but also provide a much more effective and collaborative environment for their people.For further details on MACH at Contentstack, please <a href="mailto:todd.rathje@contentstack.com" target="_self">contact the team.</a>

Neha Sampat

contentstack.com

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Contentstack

<h3>Holistic product discovery. Proven e-commerce results.</h3>Product discovery begins and defines the entire shopping journey. It is the meeting point between customer needs and merchant expertise, an intersection that has been historically underexplored for e-commerce businesses. Despite the fact that discovery is a fundamental pillar of the online experience, businesses have overlooked and underestimated its critical role in e-commerce.Constructor equips online retailers with tools, technologies, and insights to help customers not only find the right products but also initiate the right, personalized product discovery experience that drives critical e-commerce KPIs.Constructor levels the playing field by enabling online retailers of all sizes to generate more revenue, improve customer service and compete against the giants of e-commerce. The holistic Constructor product discovery platform personalizes and optimizes the online shopping experience across product search, browse/category pages, product recommendations, landing pages, and quizzes. Using machine learning, anonymized clickstream data, and natural language processing, Constructor refines and curates shopping experiences for individual customers in real time.As a platform built on headless technology, Constructor is a founding member of the MACH Alliance. The company is passionate about ensuring MACH-based technologies are certified because Constructor realizes the impact that composable technology and commerce can have. The company is so confident that MACH-compliant technology can prove its ROI that it encourages retailers to validate their technology against legacy systems in the Constructor Proof Schedule, a live, risk-free value assessment to prove that MACH choices drive revenue.As the first — and only — vendor to build a headless product discovery platform from the ground up using AI, Constructor has a relentless, exclusive focus. For the associated elements of a digital transformation, Constructor encourages customers to use the right best-of-breed software for them, integrated via APIs.Reflecting this focus on the product discovery process, Constructor has developed innovative technology to provide hyper-personalized, best-of-breed customer experiences equipped for today’s data privacy landscape.For further detail on MACH at Constructor, please <a href="https://info.constructor.io/demo-request" target="_blank">contact the team.</a>

 Eli Finkelshteyn

constructor.io

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Constructor

<h3>MACH-based technology to elevate the human experience</h3>Based on its deep expertise in data, creative development, technology and strategy disciplines, Deloitte Digital is a recognised leader in commerce services. This leadership has been based on helping clients build customer journeys that create new growth. With a global footprint that includes 48 studios throughout 34 countries and more than 14,000 practitioners, Deloitte Digital focuses on the use of technology to elevate the human experience.A keen commercial rationale is behind this thinking. Modern customers expect to be treated less like customers and more like real people. Whether they are customers, citizens, patients, or employees, people expect to be connected in the moments that matter, with relevant solutions for their real-life wants and needs. Deloitte Digital has become a trusted partner for the strategy and tactics throughout the customer engagement and technical implementation of such projects.As a MACH Alliance member, Deloitte Digital is focused on building this transformation of solutions around headless, cloud-native, and API-first architectures. Whilst Deloitte Digital joined the MACH Alliance in 2022, it has been practicing composable principles in client projects for many years.Deloitte’s decision to join the MACH Alliance was driven by a desire to build opportunities alongside like-minded partners and identify new innovative MACH solution opportunities for clients in the future.This has been expressed notably in projects with commercetools, such as the delivery of e-commerce capabilities to the retailer, John Lewis. Also, a result of its MACH ambitions, Deloitte Digital has developed a new center of excellence dedicated to custom composable solutionsThis center of excellence focuses on applying MACH principles to deliver a scalable and future-proof solutions.Elsewhere, other focused innovation has included an accelerator for the commercetools platform that uses pre-built modules to deliver critical B2B commerce features on top of the ‘out of the box’ modules. These partnerships and innovations set the tone for Deloitte Digital’s constant development of new assets and solutions.This will include continued development of new accelerators and pre-built solutions to accompany other MACH vendor offerings across different markets.

Sam Roddick

deloittedigital.com

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Deloitte Digital

<h3>Customer experience for markets of one</h3>Dynamic Yield, a Mastercard company with a decade of experience in the personalization space, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized.With Dynamic Yield, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty.Redefining personalization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable platform.With it, companies can build their own mix of powerful personalization capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency.Dynamic Yield firmly believes that today’s customer experience design ideas are restricted by the limitations of traditional technology. Legacy platforms and tech stacks were not designed to make connections between providers to encourage easy personalization across solutions or business types.Redefining personalization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable platform.With it, companies can build their own mix of powerful personalization capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency.Dynamic Yield firmly believes that today’s customer experience design ideas are restricted by the limitations of traditional technology. Legacy platforms and tech stacks were not designed to make connections between providers to encourage easy personalization across solutions or business types.Enter Experience OS: a framework where apps are organized in a core dashboard that is open, modular, and fully customizable.This unified approach allows teams to build their own mix of capabilities and consistently activate their data to easily personalize consumer touchpoints. With the flexibility to plug in a combination of tools, companies can use the adaptable, technology-agnostic platform to meet their evolving needs.Grounded entirely in MACH principles, with substantial product investment aimed at the opportunities afforded by composable commerce, Dynamic Yield has publicly stated its intention to be the leading MACH solution in the Experience Optimization space. This has already led to collaboration with other MACH Alliance members, including a partnership that now serves one of the largest supermarket chains in the UK.By focusing on granular aspects of CX, Dynamic Yield has made substantial improvements to specific interactions through a breadth of Experience OS applications. This includes Dynamic Yield’s Experience Email application, which enables brands to deliver affinity-based, one-to-one personalized emails at scale, regardless of email service provider (ESP).Dynamic Yield has also embraced deep learning and built a self-training system that adapts digital experiences to individuals by extrapolating buying intent from customer data and predicting products they may be interested in.With one eye on an ever-changing future, Dynamic Yield’s Experience OS is set to focus on the possibilities for hyper-personalization afforded by new Artificial Intelligence (AI) technologies, integrated digitalization as more businesses seek to move beyond web and stitch together more channels, and the growing demand for industry-specific personalization to support the needs of different verticals.For further details on MACH at Dynamic Yield, please <a href="mailto:emma.furlong@dynamicyield.com" target="_blank">contact the team.</a>

Ori Bauer

dynamicyield.com

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Dynamic Yield

<h3>Engineering Digital &amp; Physical Experiences Using MACH Principles</h3>Faced with the inherent complexity of modern architectures, choosing the right partner is just as important as finding the correct technologies. This is made even more challenging as many brands must look beyond digital, into the physical space, to create data-driven, customer-centric omnichannel experiences, combining hardware, software and experiential prototyping.Building upon nearly three decades of software engineering heritage, EPAM is a global digital transformation services provider that combines both digital and physical product development alongside engineering services.Its dedicated e-commerce practice boasts more than 1,450 specialists that provide a range of services spanning consulting, customer and employee experience, user interface (UI) development, change management, technology portfolio assessment, composable ecosystems, legacy migration, commerce and headless capabilities and more.EPAM directs these services in accordance with two core objectives. Firstly, EPAM seeks to become the world’s leading digital transformation services company and partner for adaptive businesses.Secondly, it aims to redefine the digital experience sector to prepare for huge incoming shifts in media, front-end and back-end platforms, and technologies designed with humans at the center. This has inevitably led EPAM to become a business leader in the composable and MACH-based space.As a founding member of the MACH Alliance, EPAM is particularly active within the community. EPAM has a dedicated MACH competency with designers and engineers trained and certified in one or more MACH platforms.This investment is driven by a goal of bringing together like-minded companies and experts with a similar technology vision to drive next-generation digital experiences, which meet and exceed the growing expectations of modern users.EPAM engages in multiple projects with other MACH Alliance members, as well as joint marketing campaigns, thought leadership, in-person events, MACHathons and conferences.A recent example of these collaborations saw EPAM work alongside Contentstack, Algolia and commercetools to implement new eCommerce capabilities at the global bakery ingredient manufacturer, Dawn Foods.EPAM continues to invest heavily in MACH-related innovation. Enginiety, an EPAM company, recently developed IPA.C (Integration Platform Accelerator for Commerce), which complements modern, headless architecture by providing a unique progressive web app (PWA) customer experience, and the ability to connect to any backend. Innovations such as these lay the groundwork for EPAM to continue engineering a MACH-based future across diverse markets.For further information on MACH at EPAM, please <a href="mailto:wfbmach@epam.com" target="_blank">contact the team.</a>

Arkadiy Dobkin 

epam.com

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EPAM

<h3>Next generation order management with MACH</h3>In an omnichannel age where customers can make a purchase via any platform, it remains a universal truth that a business cannot sell what it does not have.Accurate information on stock is essential if a business wants to reduce stock-outs, cancelled or unfulfilled orders, and disappointed customers. This is even more critical as those retailers, brands and wholesalers enter periods of growth and seek to maximize margins or move into new channels, markets and regions.Fluent Commerce seeks to address this issue by offering a flexible, distributed order management system that enables adaptive workflows that let businesses optimize complex fulfilment processes, managing modes such as in-store pick, pack and pickup.Reflecting the profound impact that MACH strategies have had on the omnichannel world, Fluent Commerce joined the MACH Alliance shortly after it was formed.The MACH philosophy has been a core part of the Fluent Commerce value proposition since it was founded in 2013, and the order management specialist has collaborated with many members of the Alliance.This has seen the development of connectors and accelerators, as well as MACH education sessions and solution delivery for joint projects such as Aldo Group, Arterra Wines, Emma Sleep, Etos, Francesca’s, JD Sports, and Ted Baker.The innovation that has driven these partnerships includes the recent launch of Fluent’s Order Management Experience (OMX) framework. This is a low-code configuration-based, UX and Workflow framework that accelerates client and partner innovation.This was followed by the release of Fluent Store - built on OMX. Fluent Store is a new webapp designed to manage store fulfilment operations, which can be extended with new UX components and processes in hours and days, not weeks.These innovations and partnerships reflect the changing role of retailers and brands. As brands capitalise on the opportunities of selling direct and retailers seek to extract more value from their distribution networks, they are both looking for improved efficiencies that can better serve customers.This will necessitate partnerships, especially within the supply chain – making it even more important to track inventory accurately. Fluent Big Inventory – another system built with MACH in mind – is set to address the difficulties in tracking inventory through separate, siloed systems, and indeed across different partners.For further detail on MACH at Fluent Commerce, please <a href="mailto:info@fluentcommerce.com" target="_blank">contact the team.</a>

Graham Jackson

 fluentcommerce.com

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Fluent Commerce

<h3>The next generation of API-driven technology</h3><h3></h3>As both the demand for, and sources of, digital content continues to grow exponentially, even the advantages of a MACH approach can begin to strain. Best-of-breed capabilities in a composable system may all talk to each other, but this means a risk of ‘API-sprawl’ as the management and tracking of those connections continues to grow and place demands on the business.Hygraph seeks to address this issue by being the first native GraphQL Content Federation Platform. As a front-end and back-end agnostic API-first solution, Hygraph enables enterprises to integrate all the services of an enterprise to anywhere using a single, powerful GraphQL API. The goal is complete composability of the technology stack while eliminating the heavy-lifting in the back-end.Designed as a solution for the next generation of the composable era, Hygraph joined the MACH Alliance in November 2021. As a headless, API-first CMS, Hygraph is built on the MACH ethos of enterprises taking control of technology stacks that are aligned to scale their business model, rather than adapting to inflexible, monolithic suites.Building on its membership of the Alliance, Hygraph recently introduced the Hygraph Marketplace. This is a collection of apps, starter projects, templates and more, that all expand Hygraph's capabilities within composable content. Official apps include MACH Alliance members Algolia, BigCommerce, Cloudinary, Netlify, Vercel, and Vue Storefront.The evolution from being headless CMS to a federated content platform has taken Hygraph from front-end agnosticism into the realms of dual front-end and back-end independence. This will enable Hygraph to push the boundaries and capabilities of a Content Platform even further.Recent innovations have included remote sourcing, using an external system or product that holds content that needs to be combined with content in Hygraph, into a single API. This saves developers time by creating a reliable stream of up to date information that is available from the content API and gives teams greater flexibility to model content.Elsewhere, Hygraph has released UI Extension, a web app inside Hygraph that allows enterprises to extend the functionality of the Hygraph content editing experience by running custom applications within the CMS. These innovations demonstrate Hygraph’s commitment to expanding MACH capabilities and to pushing the envelope of integrated, composable commerce.For further details on MACH at Hygraph, please <a href="mailto:caryn.jervis@hygraph.com" target="_blank">contact the team.</a>

Michael Lukaszczyk

hygraph.com

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Hygraph

<h3>Driving product discovery forward with AI and MACH</h3>The dawn of artificial intelligence (AI) has had a profound impact on every part of the customer journey. The promise of systems that can learn customer behaviour and automatically respond with the best content, offers, advice or pricing, is incredibly attractive to brands and retailers.Nowhere is this attraction more greatly felt than at the point of product discovery, where software that can understand what the customer wants and can lead them straight to it, can accelerate revenue and increase team productivity by an order of magnitude.Klevu is an AI-based search and product discovery platform combining keyword search with vector-based semantic and image search.This provides product recommendations in search, on category pages, and in product recommendations banners; managed by an easy to use dashboard.Based on contextual machine learning that evolves with every click, purchase, and product review, Klevu’s AI technology capitalises on this data to increase conversion, reduce bounce rates and drive loyalty for more than 3,000 leading global e-commerce businesses.Recognizing that e-commerce isn’t one-size-fits-all, Klevu seeks to make AI-powered product discovery truly omnichannel and expand this capability beyond websites.Klevu looks to a headless strategy to add AI-based product discovery to apps, Smart TV interfaces, games, or any other platform customers use to engage with brands.Consequently, Klevu joined the MACH Alliance in August 2022 and is currently working with headless platform providers, such as commercetools, whilst developing partnerships with other microservice providers.This collaboration has included the development of Headless SDK that makes it easier for developers and solution integrators to build custom storefronts and connect headless front end experiences with Klevu's open APIs.Elsewhere, Klevu’s Visual Discovery enables shoppers to use real-world photos to search for similar products, and uses computer vision combined with product data to show visually similar product recommendations from product catalogue images.These innovations have been driven by Klevu’s in-house “AI Lab”, whose research scientists continue to experiment within linguistics, machine learning and computer vision to refine the platform.Current areas of research include image processing, conversational commerce, natural language processing, and predictive analytics. Elsewhere, Klevu is assessing how its AI can power other technologies, to make the proprietary technology even more accessible and composable within MACH e-commerce architectures.For further detail on MACH at Klevu, please <a href="mailto:marketing@klevu.com" target="_blank">contact the team.</a>

Nilay Oza

klevu.com

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Klevu

<h3>MACH-enabled Unified Commerce Platform anchored by POS</h3>It may seem counterintuitive to talk of industry-specific MACH-based solutions. The collaboration, openness and connectivity enabled by composable technology seems to rally against the confines of a given vertical.But it is undeniable that much MACH innovation has been driven by retail and within a church as broad as the retail sector, there is arguably space for further specialization. The question is not if such specialism is in line with MACH principles, but what it can deliver to the MACH community.The Sitoo Unified Commerce Platform, anchored by POS is an example of such a focused offering.Sitoo enables fashion, lifestyle and soft goods retailers to unify all stores and online sales channels, in real-time. With access to the same information across all touchpoints, retailers can sell and fulfil orders anywhere and handle returns everywhere.The cloud-native platform is live in 22 countries and integrates via APIs. It scales dynamically to manage high transaction volumes.The result is streamlined inventory management, empowered store associates, exceeded customer expectations and increased sales to drive growth.Sitoo joined the MACH Alliance in July 2022, reflecting a common goal to dismantle barriers and encourage retailers to question what they know about technology. Additionally, a large number of Sitoo customers already use the services and products of different MACH Alliance members.Sitoo has already begun efforts to educate the retail industry on MACH technology, including events such as the Retail Breakfast Club and a range of eBooks, and whitepapers.Collaboration has been at the core of these efforts. To ensure Sitoo technology stays relevant and easy to use, the company invites colleagues, partners and customers to shape new product offerings, based on an inclusive culture that prioritizes a positive and solution-oriented mindset.Innovations that have arisen from this approach include a new way to use SPIs (Service Provider Interfaces). The SPIs for different services make it easier, faster and more cost efficient for retailers to adapt a best-of-breed system landscape.SPIs are like Webhooks but expect data to also be returned. Once the SPI is implemented, it can assume control over the related UI to change or enhance the functionality in real time, without interfering with the code base of the software.Elsewhere, Sitoo has ambitions to develop a unified shopping cart microservice that will eliminate cross-channel friction related to payments, campaigns and orders data.It is innovations like these that show an industry-specific approach to MACH can indeed yield results for wider industries and keep the MACH approach at the forefront of all plans to invest in technology, regardless of sector.For further detail on MACH at Sitoo, please contact the team.

Jens Levin

sitoo.com

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Sitoo

<h3>Building content for the Web, the Metaverse, and beyond</h3>Web development is continually evolving. From the initial static pages of the web and the short text formats of WAP, to the modern demands of customized, personalized omnichannel experiences throughout a purchasing journey, content editors have always had to adapt the way they function.As businesses now face a plethora of channels offering customers rich, immersive experiences, they have become frustrated with traditional content management systems (CMS) that don’t scale, offer limited flexibility, and can be costly to maintain and enhance.This has recently become even more pronounced as legacy CMS tools are often limited to the creation of website content, meaning creative talent cannot deliver its creativity and output on new devices, to reach a wider audience.Storyblok has addressed this challenge by developing a headless CMS that unleashes creativity by providing developers with the flexibility they need to build reliable and fast websites while giving content creators with no coding skills the ability to edit content independently.Storyblok has been a disruptive force in the headless CMS space since its debut in 2017. One of its hallmarks has been a unique visual editor that is designed to make the editing process smoother, quicker, and more intuitive.The technology enables editors to independently edit content, manipulate layouts, and customize experiences while developers enjoy the flexibility and benefits of a headless system.Storyblok is used by more than 74,000 companies in more than 130 countries.Customer names include Netflix, Adidas, T-Mobile, Happy Socks and Deliveroo, which, collectively, have built 120,000 projects on the platform. Innovations such as the visual editor enable Storyblok to ensure that neither technology nor creative teams are forced to compromise their desired capabilities and comfort.Storyblok has been a keen advocate that MACH principles are the future of ecommerce and joined the MACH Alliance in June 2021. As a company built on headless technology, Storyblok has found a natural home in the Alliance and its mission to expand composable technology throughout the enterprise.Looking to the future, Storyblok has recently launched Storyblok V2, which features an all-new collaboration feature that Storyblok believes will be disruptive to traditional content creation processes.As the future of content creation must expand beyond websites and mobile, into a realm of IoT, the metaverse, and beyond, Storyblok is set to address the challenges with MACH-based technologies and strategy.For further information on MACH at Storyblok, please <a href="mailto:julius.hemingway@storyblok.com" target="_blank">contact the team.</a>

Dominik Angerer

storyblok.com

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Storyblok

<h3>The next generation of fulfillment</h3>When building digital experiences, organizations have to choose between high-performance MACH tools that are developer-friendly but challenging for other users, or monolith suites that are technically rigid and slow for end users but offer powerful tools for business users. Uniform’s digital experience composition (DXC) solution offers a comprehensive solution to this established problem.Uniform Mesh’s integrations eliminate the need to build custom ‘glue code’ to connect MACH Services. This can cut months from project builds and free developers to focus on value-adding features for end users. It also accelerates time to return as teams can show value from their MACH stack within a few sprints.Mesh also integrates with Sitecore and Adobe AEM, allowing organizations using these monolith DXPs to utilize their content with a modern MACH infrastructure.Mesh creates a true ‘snap in, snap out’ model for composable services, giving organizations the ability to quickly expand, alter and adapt their stack in minutes. This means that they can innovate or react quickly to strategic challenges, for example by activating new channels or functionality.Uniform’s integrations also make it easy to build high-performance experiences. Edgehancers pull content from connected services to the edge layer of the CDN, eliminating delays for end-users on complex, multisource, pages. This performance maximizes pages’ SEO performance and creates a better experience for end users, reducing their bounce rate.For business users, Uniform Canvas provides a consistent interface to take content from these services and deliver it to any channel.Because Uniform integrates to every service they need, as well as front-end frameworks and design systems, business users have total control over how their content is presented within their organization's established styles.This means that they can create and publish to any channel by drawing from, for example,CMS, DAM and a commerce platform utilizing responsive preview - all without developer support. Canvas empowers business users to drive content velocity - without any dependency on a developer’s backlog.Uniform Context is a highly scalable personalization and A/B testing tool, which can draw on any connected service to help organizations to drive conversions and deepen their customer understanding. Personalized experiences built with Uniform can also utilize CDN edge computing, ending the traditional trade-off between personalization and performance. Uniform is a deeply-engaged member of the MACH Alliance, including building a commerce accelerator for the 2022 MACHathon in collaboration with Contentstack and BigCommerce,which won both the Maturity and the Audience Choice Awards.For further detail on MACH at Uniform, please <a href="mailto:irinab@uniform.dev" target="_blank">contact the team.</a>

Lars Birkholm Petersen

uniform.dev

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Uniform

<h3>Defining the customer experience with MACH-driven front-ends</h3>In the age of e-commerce, the online front-end of a brand or retailer defines the customer experience before purchase. Regardless of B2C or B2B markets, webshops are not just the online commercial face of a business – as far as the customer is concerned, the webshop (or indeed any other method that they used for the interaction) IS the business.Addressing this business-critical concern, Vue Storefront delivers <a href="http://vuestorefront.io/frontend-as-a-service" target="_blank">Frontend as a Service</a>, which enables brands to build custom, flexible and futureproof storefronts, saving time and costs on development, with fast page loads that achieve better conversion rates and higher revenue.As the most popular and fastest-growing Frontend as a Service designed for composable commerce, Vue Storefront provides both open-source and enterprise solutions, which combine Progressive Web Applications (PWA) and an API-driven approach. This includes a customizable frontend component library that embeds best practices for excellent customer experience.Vue Storefront also includes an API orchestration layer that connects the front-end to best-of-breed e-commerce platforms, headless CMSs, payment systems, search tools, and more.This is based on a performant architecture with continual support and an enterprise-grade cloud platform to scale in traffic and in any geography. Vue Storefront provides value throughout the whole lifecycle of your eCommerce project: from design, through development and performance optimization, to global scaling.Vue Storefront joined the MACH Alliance in 2020 and remains the only company that offers a Frontend as a Service technology. Consequently, Vue Storefront partners with many Alliance members - both vendors and solution integrators.Most of the company’s customers implement Vue Storefront with at least three other MACH Alliance-certified solutions to assemble their composable stack, typically including an e-commerce platform, headless CMS, and a search solution.Consequently, the Vue Storefront team has built custom integrations with most MACH Alliance solution providers, and hosts joint marketing activities such as dedicated events, webinars, and content.As an evangelist for starting a composable commerce transformation with the presentation layer, Vue Storefront will continue its efforts to bridge the gap between technology and business teams, by delivering solutions that help developers supercharge business metrics such as web performance, customer experience, conversion rate, and revenue.This will be achieved by improving the Vue Storefront architecture by consolidating the key elements needed to design, connect, build, deploy, monitor, analyze and improve the most customer-facing of digital experiences.

Patrick Friday

vuestorefront.io

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Vue Storefront

<h3>From Jamstack to MACH</h3>The collaboration at the heart of MACH-based business demands connection. The ability to integrate an array of MACH components and then run them as highly performant, scalable sites and apps is the basis of the business value that MACH delivers. This - in turn - demands a platform on which such a diverse mix of components can co-exist.Netlify is a developer platform that brings together the modern web frameworks, serverless functions and edge computing of MACH, onto one platform. The goal is to deliver unmatched developer experiences by uniting this ecosystem of technologies, services and APIs into one workflow. This single process unlocks team productivity, while saving time and money.Netlify has an extensive history in developing such integration-based platforms. Netlify originated Jamstack, a web architecture complementary to MACH, based on the best practices for connecting composable components and running and serving them on the web.As an orchestration and workflow layer to unify headless CMSs and commerce engines with frontend frameworks, additional APIs and services, Netlify became an inaugural ‘Enabler’ member of the MACH Alliance in December 2021. Netlify now works extensively with Alliance members and has more than 3 million developers and businesses on the platform, adding more than 100,000 every month.An example of the innovation to serve this community is the recently launched Netlify Graph: a modern approach for building with APIs that creates a faster, unified experience.Based on the popular open source GraphQL standard, Netlify Graph enables developers to integrate APIs and services such as GitHub, npm, Salesforce and Stripe into web applications with a single click.Elsewhere, Netlify Edge Functions brings standards-based edge computing into the development workflow. Developers can use Edge Functions to run dynamic content (or an entire application) from the network edge, without compromising performance.Looking to the future, Netlify is set to continue its rapid growth by focusing on expanding both product functionality, and the huge ecosystem of partnerships and integrations.For further details on MACH at Netlify, please<a href="mailto:http://ecosystem@netlify.com/" target="_blank"> email the team.</a>

Matt Biilmann

netlify.com

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Netlify

<h3>Business transformation powered by MACH-based innovation</h3>MACH will enable businesses to embrace digital transformation and close the ‘experience gap’ between customer expectation and reality. It is the only way businesses in complex environments can unlock frictionless engagement and innovation at speed, across the entirety of their customer journey.Valtech believe that MACH and Composable Enterprise can enable digital-first, fast and innovative business transformation. Even in the most complex, multi-region, multi-business model, omni-channel commerce environments. Evidenced by their work with brands including MAC Cosmetics, AUDI, Mars and L'Oréal, Valtech enables interconnected and holistic commerce journeys through a Composable technology offering; orchestrating their digital commerce business across all touchpoints.As a founding member of the MACH Alliance, Valtech was an early adopter of MACH and was the first global partner for many leading SaaS providers, including commercetools. Through decades of commerce experience, they guide clients on how to drive outcome from solutions based on composable principles. They are also invested in the broader MACH ecosystem by being a strategic partner of multiple MACH Alliance Certified Vendors and Enablers, as well as regularly participating in MACHathon events, winning awards across numerous categories.As a globally connected company with a fully integrated local presence in more than 20 countries, Valtech combines expertise in technology, experience design and data to transform how businesses operate: optimizing business-critical digital platforms for multichannel commerce and marketing in a digital-first world. They continue to champion MACH technologies and principles to drive business transformation, removing complexity and delivering innovative, frictionless solutions for the world’s best-known brands.To discover more, or to connect with our MACH experts, visit <a href="http://www.valtech.com/" target="_blank">www.valtech.com.</a>

Olivier Padiou

valtech.com

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Valtech

<h3>The ongoing evolution at the core of MACH web development</h3>For the developers at the heart of MACH, creating fast, enjoyable digital experiences is at the core of their role and contributions to any business: and as the creators of Next.js, Vercel’s mission is to enable developers to maximise this contribution. Vercel is the cloud platform for frontend developers, providing the speed and reliability innovators need to create at the moment of inspiration.By taking an open-platform, ecosystem-first approach, Vercel equips developers with an infrastructure that enables seamless integration with any tool, brought into a single workflow. Vercel aims to build the best developer experience for every part of the software lifecycle, bringing together code and collaboration to deliver the technology that underpins digital experiences.Vercel’s core values of enabling easy, scalable, and fast frontend development have led to the Next.js becoming an ideal foundation upon which to build digital experiences which follow MACH principles. The seamless abstractions of Serverless Functions and Edge Functions provide data-fetching capabilities which are ideally suited for micro-services and headless architectures.As a result, Vercel has integrations, frameworks, and templates either established or underway with a host of MACH Alliance members, whilst the company has enjoyed the keen attention of venture capitalists who have been keen to fund Vercel’s commitment to developers.Driven by a desire to deliver the best developer experience with an obsessive focus on end-user performance, Vercel is now preparing for more developers to embrace edge infrastructure.The realization that developers are already looking for tooling with great developer experience, built with the Edge in mind, led Vercel to develop Edge Middleware.This has prioritized collaboration with ecosystem partners to unlock the potential of edge computing, giving users code examples from authentication to feature-flagging.Other recent innovations include the launch of the Vercel Templates Marketplace. This showcases the different applications that can be built on Vercel and Build Output API, a file-system-based specification that allows any framework to build for Vercel and take advantage of Vercel’s infrastructure building blocks like Edge Functions, Edge Middleware, Incremental Static Regeneration (ISR), and Image Optimization.These demonstrate that just as MACH-based composable commerce is the future of business, there is an ongoing, quiet revolution that will define the future of web development.For further detail on MACH at Vercel, please <a href="emailto:mach-alliance@vercel.com" target="_blank">contact the team.</a>

Guillermo Rauch

vercel.com

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Vercel

<h3>Promotions made for scale</h3>Amidst diminishing customer loyalty, increasingly fragmented channels and the rush to re-secure market share following the COVID-19 pandemic, promotion management has seen a huge spike of interest throughout Europe and the US.Integrating promotion technology into existing ecommerce platforms to reduce customer acquisition costs, prevent churn or improve loyalty, has become a pressing concern for enterprises across both B2C and B2B markets.Based on its experience as an ecommerce agency, Voucherify identified the need for a tool to launch, manage and report on promotions that did not need to involve developers.This quickly expanded to realising the opportunity in enabling companies to build scalable promotion infrastructure that does not increase development costs or rely on legacy technology.Driven by this desire to enable all businesses to exploit the potential of personalized promotional campaigns, Voucherify – an API-first, cloud-based, headless promotion management platform was born.It does this by supporting iterative development, which empowers businesses to roll out fully custom promotional campaigns that capitalize on changing customer demands, but can still scale and change.Voucherify has a sound history of disruptive innovation. As one of the first businesses to capture the idea of promotions-as-a-service, Voucherify has been the first to market with various campaign modules such as dynamic discounting and discount stacking, as well as a unique, usage-based approach to pricing.The drive to democratize technology through disruption also defines the Voucherify culture. Leadership focuses on the agency of each individual as the fundamental component of building a sustainable workplace, with a flat structure and without red tape.These principles are seen externally through keen, practical support and care for customers. As a technology and company built on MACH architecture to provide best-of-breed capabilities, Voucherify has consistently advocated for more affordable and flexible marketing technology.Consequently, Voucherify has been an active and influential member of the MACH Alliance and is proud of the alignment of its principles and fundamental MACH values.The platform integrates quickly with other API-based applications. Voucherify is currently developing full-scale integrations with core MACH Alliance members, to combine its promotion solutions with other composable commerce applications. Voucherify has also shared its promotion marketing expertise with other MACH members.Looking forward, this collaborative approach is a key element of the Voucherify strategy. The company plans to ensure promotional technology is available to the widest possible market by building partnerships with leading commerce platforms and agencies, reflecting a desire to challenge the status quo of bloated, legacy approaches that restrict the immense potential of personalized promotions.For further information on MACH at Voicherify, please <a href="mailto:sales@voucherify.io" target="_blank">contact the team.</a>

Tomasz Pindel

voucherify.io

voucherify.jpg

Voucherify

bigcommerce.com

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