A laser focus on commerce and collaboration

In an age where suppliers vie to become trusted partners, they can often extend their services rapidly in an attempt to secure deeper relationships with customers. In the drive to become a ‘one-stop shop’, vendors risk losing focus, diluting innovation and frustrating leadership.

By comparison, Commerce Layer is an API-first engine born of a laser-focus on commerce. For example, product catalogues were once considered part of the commerce domain, but Commerce Layer sees them simply as content within a CMS or PIM.

The drive behind this separation of content and commerce is to create a clean data model. This leads to greater efficiency in workflow, costs, and speed-to-market, based on a streamlined tech stack that reduces the need for all-in-one suites with unused features or complex data models.

In turn, this enables rapidly scaling, comprehensive order management and an incredibly wide array of support. By focusing exclusively on commerce, Commerce Layer empowers developers to build more scalable websites while marketing departments can focus on the creation of beautiful shopping experiences.

As a MACH-native business, Commerce Layer joined the MACH Alliance in January 2023, setting a new standard in transparency.

All Commerce Layer’s tools are all built using its API, and the majority of the technology is open source and free for all developers to use and build with themselves.

Unsurprisingly, this has led to a great deal of collaboration. As one example, with sportswear brand Rapha, Commerce Layer has worked directly alongside Contentful, Algolia, Bloomreach, Vercel, and Cloudinary to build a composable technology stack.

Other innovations include Commerce Layer’s eCommerce micro frontends (MFEs) that enable developers to transform any HTML page into a shoppable experience. MFEs allow developers to build proof-of-concepts within days (even hours) of first using the platform and do not require a complex orchestration layer. The amount of ongoing developer support and lines of code required to orchestrate tens of microservices disappears, drastically reducing total cost of ownership.

Such simplicity, speed, collaboration and ease of use are the embodiment of MACH principles and represent a keen evolution of the possibilities of composable commerce.