<h3>Engineering at scale to deliver MACH-based digital transformation</h3>As a global digital engineering company, Grid Dynamics leverages a high-performance, innovative culture to partner and build end-to-end solutions with the biggest brands in the world. Throughout a range of vertical industries, Grid Dynamics leverages fifteen years of experience across thousands of digital transformation projects to address issues of business flexibility, speed-to-market, and scale.Grid Dynamics taps its strong engineering pedigree to attract, grow and retain the best global talent. It seeks to hire the top 10 percent of engineers from the best local universities and train them in its ‘Grid University’ to orientate that talent towards a specific technology specialization as early as possible.Their focused, skillful and dedicated workforce is organized into product-oriented delivery teams to help clients solve complex business and technology problems. This structure helps accelerate digital transformation journeys for customers and amplify their results.Grid Dynamics has a rich history of designing and implementing applications with the core principles promoted by the MACH Alliance. A cloud-native company since inception, Grid Dynamics built some of the first-generation cloud, API-first, headless applications for the biggest digital natives, such as eBay and Paypal.Since then, it has expanded to the burgeoning space of digital retail, transforming monolithic architectures of brick-and-mortar department stores and brands to modern MACH commerce platforms, driving differentiated, personalized customer shopping experiences.Over the years, Grid Dynamics has forged strong partnerships with API-first cloud-native technology providers, integrating its capabilities into solutions and moving towards a composable commerce vision.Following the success of the digital commerce MACH revolution, Grid Dynamics helps other industries to realize the benefits of cloud-first thinking.A recent client, selfologi, is an example of a MACH Alliance collaboration between Grid Dynamics, commercetools, Amplience, and Algolia that produced an innovative, transactional B2C and B2B content and e-commerce marketplace—recognized as the Best Health / Pharma Project by the MACH Alliance, and as the Most Innovative Digital Healthcare Solution of The Year by Dubai-based magazine, Entrepreneur ME.Grid Dynamics has also followed MACH principles to deliver a range of AI / ML projects, spanning price, promotion, supply chain optimization, search, natural language processing, and computer vision.Looking to the future, Grid Dynamics’ R&amp;D Labs will continue to develop and publish blueprints, accelerators, and starter kits in partnership with hyperscalers and MACH Alliance members to reduce complexity, cost, and time-to-market for modern cloud-first solutions.

Leonard Livschitz

<h3>MACH-based commerce for modern customer journeys</h3>In the brief time since the dawn of e-commerce, the way customers find and buy products and services, has undergone profound change. The explosion of channels, devices, touch points and personalization technologies, has meant customer journeys are no longer linear, or predictable. In an age where everything is an experience, and everything can be branded, the customer journey becomes ubiquitous, built into people’s everyday experience.Consequently, content needs to be on-demand, hyper-personalized, constantly refined and optimized, every step of the way.Amplience offers marketers, merchandisers and developers a Commerce Experience Platform that enables businesses to create, launch and iterate digital experiences faster. These range from simple web use cases to complex multi-channel, personalized experiences and digital transformation initiatives. Marketers and merchandisers get agility, visibility and control, with end-to-end previews, scheduling and the ability to manage content, not code. Developers and architects get a flexible environment that supports MACH and composable solution options. Combined with a multi-CDN architecture and out-of-the-box media optimization capabilities, this means businesses can develop highly performant customer-centric experiences that both scale and convert. As a founding member of the MACH Alliance, Amplience collaborates closely with other members to deliver differentiated value based on an architectural blueprint for next generation digital experiences. Lighthouse projects delivered in conjunction with members include wholesale digital transformations at Wawa, Ulta Beauty, Very Group, Harry Rosen and ASDA. Looking forward, Amplience is rolling out support for GraphQL across both its CMS and DAM capabilities, as well as expanding its investment in the power and capability of its high performance Content Delivery APIs.Elsewhere, Amplience is innovating with experience orchestration, managing the complexity of modelling and managing digital content into the many devices and channels that modern consumers use with Content Hierarchies. These are part of an innovation strategy to invest in the tools and capabilities that enable customers taking a composable architectural approach, to bind together the data and content they need to manage the entire experience using MACH APIs and content repositories from systems outside of Amplience, without resorting to legacy integration approaches. The objective is to enable customers to cost-effectively innovate and differentiate their digital experiences as a series of iterations, while adhering to MACH principles throughout their architectures. For further detail on MACH at Amplience, please <a href="mailto: contact@amplience.com" target="_self">contact the team.</a>

John Williams

MACH Alliance partnerships

amplience.com

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Amplience*

<h3>MACH-based, blazing-fast AI search at massive scale: Algolia</h3>
 Algolia is the world’s only end-to-end AI search and discovery platform. Our engineers invented a breakthrough use of AI to create exponentially better search &amp; discovery. Our proprietary NeuralSearch technology combines vector-based natural language processing &amp; keyword matching in a single API.Algolia empowers both builders and business users with a better way to build unique, engaging end user experiences at Internet scale to predict what customers want, giving them better search experience which drives user satisfaction and revenue.Using artificial intelligence (AI), Algolia’s Search and Recommend APIs simplify the ability to understand users’ intent to personalize experiences and offers — even from "first visit” and “first search”. This enables customers to discover goods, offers, and content so quickly, that they don’t go anywhere else.Search and recommendations are more than simply a set of results. It’s the instant gratification that a customer gets from being understood, as the product that they seek is surfaced in milliseconds, generating the maximum yield from any interaction.Algolia powers 1.7 trillion searches a year and indexed 30+ billion records – putting this in context, that’s bigger than Bing, Yahoo, Baidu, Yandex, and DuckDuckGo combined.As the first Search &amp; Discovery platform to join the MACH Alliance in June 2020, Algolia is fully aligned with the mission to "Future proof enterprise technology and propel current and future digital experiences." With more than 17,000 customers, Algolia has worked with many MACH members to bring the best composable experiences to life including 2022 MACH Award recipients Harry Rosen, selfologi, and Embonor.There have never been more ways to interact with an application through multiple digital touch points – the web, mobile, connected devices, and more.At Algolia, we are laser-focused on providing the best search experience that is fast, scalable, personalized and easy to implement for developers but also easy to use for business teams.For further details on MACH at Algolia, please&nbsp;<a href="http://partners@algolia.com/">email the team</a>.

Bernadette Nixon

MACH Alliance partnership's

Algolia Website

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Algolia

<h3>Moving MACH into the B2B realm</h3>Business-to-business (B2B) digital maturity continues to evolve to provide modern e-commerce experiences. Over 80% of B2B buyers prefer to order or pay through digital channels. Consequently, sales are more complex, fulfilment increasingly sophisticated, and the risk to a brand of not managing both exceptionally well, is critical. The rewards for establishing dominance are substantial - Forrester estimates that US B2B e-commerce alone will reach $3 trillion by 2027 and account for almost a quarter of total US B2B sales.commercetools is a digital commerce software provider that empowers organisations to embrace innovation and thrive by providing flexible APIs that enable an agile, customizable commerce infrastructure at scale. Spanning B2B, DTC and B2C spaces, commercetools’ portfolio enables companies of all sizes, industries, and business models to challenge the status quo of their industry and differentiate themselves.As a founding member of the MACH Alliance, commercetools actively promotes and advocates for the headless approach. commercetools has been a part of many projects with other Alliance members and is currently working on robust relationships with Amazon Web Services (AWS) and Netlify to leverage their services across all regions.commercetools continues to lead the industry and push the technical and architectural innovation capabilities of MACH forward.This pre-packaged solution enables brands and retailers to leverage headless architecture without the complexity of a major re-platforming.In Q3 of 2022, commercetools added complex business model processing functionality to its market-leading composable commerce product. This automates time-intensive processes such as quotes and promotional pricing, enabling businesses to focus on maximising customer experience, improving service and increasing revenue.Additionally, commercetools is doubling down on the distinct features that support manufacturers, distributors, and wholesalers by addressing hybrid scenarios where businesses operate across multiple business models.Available as a portfolio, these products make it easy for mid-market and high-growth companies across sectors to take advantage of a MACH-based solution with enterprise-level sophistication.For further details on MACH at commercetools, please <a href="mailto:comms@commercetools.com" target="_blank">contact the team.</a>

Dirk Hoerig

commercetools.com

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commercetools

griddynamics.com

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