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Below our latest news - also do check out our <a href="https://machalliance.org/insights">Insights section</a> and for the most up to date info, follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.

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The Newsroom

3 August 2021 - Computer Weekly  - The speed of software, MACH Alliance hits 30

1 August 2021 - Database Trends & Applications - Building a Modern Data Architecture for the 2020s

21 July 2021 - Forbes - 15 User Experience Lessons (And How They Can Improve Your Business)

23 June 2021 - Nasdaq - The Status Quo is the Riskiest Bet in the Race to Digitally Future-Proof the Enterprise

18 May 2021 - BetaNews - Why businesses need to look to a new technology model post pandemic [Q&A]

6 May 2021 - Enterprise Times - MACH Alliance hits 30 members milestone in nine months

25 March 2021 - Tech Talks - MACH - Microservices-based, API-first, Cloud-native SaaS, Headless

16 March 2021 - Digitalisation World - Out with the old, in with the MACH

25 Feb 2021 - HelpNet Security - C-level executives driving the adoption of MACH across their organizations

24 February 2021 Digitalisation World - 81% of global IT decision makers plan to add MACH elements

23 February 2021 - Enterprise Times - MACH Alliance research shows businesses to enhance customer experience investments

22 February 2021 - Nasdaq -To Ensure Enterprise Longevity, Look to the Cloud (And Beyond)

19 February 2021 - Snack Food & Wholesale Bakery - How Dawn Foods revamped its eCommerce site using digital transformation

12 January 2021 - Forbes: In The Pandemic-Fueled Rush To Perfect Digital Commerce, Some Technology Has Risen, And Some Has Faltered: A Look At The Good, The Bad And The Ugly

11 December 2020 - eWeek - Five Benefits of the New MACH Architectural Approach

11 November 2020 - BigCommerce Joins MACH Alliance To Propel Growth Of Composable Tech Infrastructure

14 October 2020 - UK enterprise tech investment too low to realise digital transformation goals

18 September 2020 - Why you need both Systems Engineering and Agile principles - And an introduction to EPAM and the MACH Alliance

Headless meets serverless - a tierless architecture for frictionless enterprise - Diginomica

MACH Alliance: decomposing monoliths -- building headless open cloud microservices - ComputerWeekly

MACH Alliance forms to propel digital experiences

EPAM Joins Newly Formed MACH Alliance as Founding Member

MACH Alliance launched to empower enterprises with modern, SaaS technology

Time to decompose your enterprise suites, says the MACH Alliance

Media Mentions List

Media Mentions

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Leoni Janssen

Media Contacts

Enterprise tech is either MACH or it is not. It is either composable or it is not. Want to apply to become a member of the MACH Alliance? Download a form below.

MACH vendors deliver software that talks to ours and customers will never have to initiate another update. Is yours best-of-breed and modular? Check if that is you?

MACH compliant SI's, know how to architect, assemble and manage a composable, modern tech environment. They know the landscape and have the people.

Support functional areas of a MACH architecture. Including monitoring, data storage, cluster/container mgt, tracing, service meshing, API gateways, orchestration & more.

MACH ambassadors are expert individuals driving adoption for the MACH standard and delivering results. They share their knowledge with the community.

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SAN FRANCISCO and NEW YORK and LONDON and AMSTERDAM and BERLIN, Jan. 17, 2022 /PRNewswire/ -- <a href="https://c212.net/c/link/?t=0&l=en&o=3414374-1&h=2400763675&u=http%3A%2F%2Fwww.machalliance.org%2F&a=MACH+Alliance" rel="nofollow" target="_blank">MACH Alliance</a>, a group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today that Amazon Web Services (AWS) has joined as an Enabler member.
MACH Alliance <a href="https://c212.net/c/link/?t=0&l=en&o=3414374-1&h=2379350488&u=https%3A%2F%2Fmachalliance.org%2Fnewsroom%2Fmach-alliance-announces-mongodb-and-netlify-as-first-members-of-new-enabler-category&a=announced+in+December" rel="nofollow" target="_blank">announced in December</a> its new Enabler membership category, which was created for companies that are utilized by MACH organizations to deliver a service or technology but they themselves do not offer a direct MACH solution. They are, therefore, enabling a MACH provider but don't offer a direct MACH solution.
A MACH architecture, which stands for Microservices, API-first, Cloud native and Headless (MACH), gives companies a deeper level of agility, allowing them to deliver new features to their customers at speed. This architecture has spread from e-commerce to store systems and is now fundamentally changing the way enterprise software is developed and utilized across virtually every industry, not just commerce 
"Since the launch of AWS in 2006, we have espoused the importance of employing a modern architecture for retailers that facilitates rapid change and innovation," said David Dorf, Global Head of Retail Industry Solutions at AWS. "This includes the use of microservices, APIs, and a built-for-the-cloud design. Having been at the very forefront of this movement, we at AWS are proud to join the MACH Alliance to advocate for MACH as an industry standard to deliver the best digital experiences for makers and users." 
"Especially in today's volatile commercial environment, businesses must arm themselves to be agile, resilient, and future-proof," said Sonja Keerl, President at MACH Alliance. "Having a flexible, digital backbone plays a critical role in all of those things, as it helps companies adapt to meet ever-changing consumer demands and deliver superior buying experiences. It's a tremendous win to have AWS on board to help champion the MACH principle and its myriad benefits for businesses of all shapes and sizes."
Read more from AWS on <a href="https://machalliance.org/insights/aws-joins-mach-alliance" rel="nofollow" target="_blank">why they joined the Alliance</a> or visit <a href="http://www.machalliance.org/" rel="nofollow" target="_blank">www.machalliance.org</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members, or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="https://c212.net/c/link/?t=0&l=en&o=3414374-1&h=965007050&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttp%253A%252F%252Fmachalliance.org%252F%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3Dmachalliance.org%26index%3D5%26md5%3Ddb9d7bdff8c8646152c1923d3ff4adc2&a=machalliance.org" rel="nofollow" target="_blank">machalliance.org</a>, read here about <a href="https://c212.net/c/link/?t=0&l=en&o=3414374-1&h=2369115186&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Fmachalliance.org%252Fblogdetail%252Fbltfc0a3afbca44303e%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DMACH%2Bcertification%26index%3D6%26md5%3Dba1c5d6e1bf42963a3a8bb59771d09da&a=MACH+certification" rel="nofollow" target="_blank">MACH certification</a> and follow us on <a href="https://c212.net/c/link/?t=0&l=en&o=3414374-1&h=2025488620&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttp%253A%252F%252Fwww.twitter.com%252Fmachalliance%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DTwitter%26index%3D7%26md5%3Ddfeea3f8422d14d51b860d90329a6837&a=Twitter" rel="nofollow" target="_blank">Twitter</a> and <a href="https://c212.net/c/link/?t=0&l=en&o=3414374-1&h=1575511374&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Fwww.linkedin.com%252Fcompany%252Fmachalliance%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DLinkedIn%26index%3D8%26md5%3Da1db2958e174d041221c1705e694b6f0&a=LinkedIn" rel="nofollow" target="_blank">LinkedIn</a>.
Media Contact: Megan Lampros MACH Alliance <a href="mailto:megan.lampros@machalliance.org" rel="nofollow" target="_blank">megan.lampros@machalliance.org</a>

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AWS Joins MACH Alliance

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New category created for companies that are utilized by MACH organizations to deliver a service or technology but they themselves do not offer a direct MACH solution
DECEMBER 8, 2021 - San Francisco - New York - London - Amsterdam - Berlin -<a href="http://www.machalliance.org/"> MACH Alliance</a>, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today it has added a new "Enabler" membership category as global membership has reached roughly 50. 
The new category applies to organizations that are heavily utilized by MACH organizations to deliver a MACH service or technology. They are, therefore, enabling a MACH provider but don’t offer a direct MACH solution. As such, they aren't suited for an Alliance membership in the Vendor or System Integrator categories. While a Vendor member produces an application that enterprises can buy, an Enabler member delivers a service or technology vendors can use as part of a MACH integration.
MongoDB and Netlify sign on as first Enabler members
<a href="http://mongodb.com/">MongoDB</a> (NASDAQ: MDB) is the leading modern, general purpose database platform, designed to unleash the power of software and data for developers and the applications they build. Headquartered in New York, MongoDB has long been an advocate of microservice architecture and has more than 31,000 customers spanning 100 countries. The MongoDB database platform has been downloaded over 210 million times. 
MongoDB shares a common belief with the MACH Alliance that the interoperability and open architecture of modern software will propel current and future digital experiences. These new digital experiences require unprecedented personalized capabilities, delivered at scale, weaving a mesh of complementary microservices drawing data from multiple sources. All of this requires a level of data flexibility and scale that both MongoDB and the MACH Alliance share. MongoDB is excited to join the Alliance as an Enabler.
<a href="https://www.netlify.com/">Netlify</a> is a web developer platform that was an early advocate of the concept of separating front-end design from back-end business processes. By unifying the elements of the modern decoupled web, Netlify enables a 10-times faster path to more secure and scalable websites and apps. The company announced in November its $105 million Series D to accelerate the growth of its developer platform and Jamstack ecosystem. Originated by Netlify, the Jamstack "movement" has changed the trajectory of the web by decoupling backend and frontend technologies. Today, the Jamstack provides nearly limitless choices to developers designing rich customer experiences in web applications. <a href="https://www.netlify.com/blog/2021/12/08/enabling-microservices-apis-cloud-native-saas-headless-netlify-joins-the-mach-alliance/">As an Enabler</a>, Netlify unites different services that complete a solution built with MACH principles. Netlify is the glue and enabler of the Jamstack and MACH philosophies, delivering the workflow, expertise and choice of tools.
"Our first two Enabler members are of the highest magnitude," said Sonja Keerl, president of the MACH Alliance. "The ecosystem of the MACH category and the industry direction that it represents is much bigger and wider than just the current 50 certified members. By having Enablers represented within the Alliance ecosystem, we believe we now better cover the spectrum of businesses that fit within our membership guidelines who play a critical part of bringing MACH architecture to life. We're incredibly pleased to have MongoDB and Netlify on board as the first of many Enabler members." 
Enabler groups: Technology and Service 
There are two types of Enabler groups: <ul><li>Technology Enablers are Independent Software Vendors (ISVs) that MACH vendors utilize to deliver their service. They are enabling MACH ISVs and aiding the promotion of the MACH architecture. </li></ul> <ul><li>Service Enablers are service organizations that are stakeholders in MACH projects (like a specialized design agency could be) but may not have a direct involvement in implementing a MACH solution. </li></ul> All Enablers are aligned to the non-functional areas of a MACH architecture. This includes, but is not limited to monitoring, data storage, cluster or container management, tracing, service meshing, API Gateways and orchestration.
The MACH Alliance <a href="https://machalliance.org/newsroom/mach-alliance-announces-eight-newly-certified-companies-as-global-membership-nears-50">just announced</a> eight newly certified members in November. The new category opens the door for continued momentum as the businesses advocating for MACH architecture become more plentiful. <img data-image="dln6xpopd6qu" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt461f3cb70b29a716/61af58fdcfcd77416c46e7d2/MACH_Alliance_network03.jpg" data-sys-asset-uid="blt461f3cb70b29a716" alt="MACH_Alliance_network03.jpg" width="644" height="458" style="width: 644px; max-width: 644px; height: 458px;">
Learn more at <a href="https://machalliance.org/">machalliance.org</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fmachalliance.org%2F&esheet=52478831&newsitemid=20210818005487&lan=en-US&anchor=machalliance.org&index=5&md5=db9d7bdff8c8646152c1923d3ff4adc2"> machalliance.org</a>, read here about<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fmachalliance.org%2Fblogdetail%2Fbltfc0a3afbca44303e&esheet=52478831&newsitemid=20210818005487&lan=en-US&anchor=MACH+certification&index=6&md5=ba1c5d6e1bf42963a3a8bb59771d09da"> MACH certification</a> and follow us on<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.twitter.com%2Fmachalliance&esheet=52478831&newsitemid=20210818005487&lan=en-US&anchor=Twitter&index=7&md5=dfeea3f8422d14d51b860d90329a6837"> Twitter</a> and<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmachalliance&esheet=52478831&newsitemid=20210818005487&lan=en-US&anchor=LinkedIn&index=8&md5=a1db2958e174d041221c1705e694b6f0"> LinkedIn</a>.

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MACH Alliance Announces MongoDB and Netlify as First Members of New "Enabler" Category

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 <a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=2364601792&u=http%3A%2F%2Fwww.machalliance.org%2F&a=MACH+Alliance" rel="nofollow" target="_blank">MACH Alliance</a>, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today it has certified eight new members. MACH stands for Microservices-based, API-first, Cloud-native SaaS and Headless.
The Alliance estimates roughly 100,000 people in tech globally are now involved with MACH based on headcounts of member companies and in-house tech teams of enterprises deploying MACH initiatives. The Alliance's growth comes as IT budgets are expected to rise at a faster rate in 2022 than they have in over a decade.1 Spending in support of flexible, composable business will be prioritized as organizations realize the pressing need to be digitally agile in order to meet consumers' evolving demands.
The new members are:<ul><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=3530341305&u=https%3A%2F%2Fwww.actindo.com%2Fen%2F&a=Actindo+AG" rel="nofollow" target="_blank">Actindo AG</a> - A digital operations platform enabling efficient e-commerce</li><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=741032336&u=https%3A%2F%2Fwww.appnovation.com%2F&a=Appnovation" rel="nofollow" target="_blank">Appnovation</a> - A global digital consultancy specializing in the design, development and support of engaging experiences</li><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=3077043371&u=https%3A%2F%2Fwww.builder.io%2F&a=Builder.io" rel="nofollow" target="_blank">Builder.io</a> - A platform to visually create and optimize high-speed app and website experiences</li><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=2573738518&u=https%3A%2F%2Fwww.convictional.com%2F&a=Convictional" rel="nofollow" target="_blank">Convictional</a> - A supplier enablement platform for retailers and marketplaces</li><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=536544841&u=https%3A%2F%2Fwww.fast.co%2Fhome&a=Fast" rel="nofollow" target="_blank">Fast</a> - A one-click and headless checkout solution making it easier to buy and sell online.</li><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=1490721321&u=https%3A%2F%2Fgraphcms.com%2F&a=GraphCMS" rel="nofollow" target="_blank">GraphCMS</a> - The GraphQL Content Federation System</li><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=1890800785&u=https%3A%2F%2Fwww.objectedge.com%2F&a=Object+Edge" rel="nofollow" target="_blank">Object Edge</a> - A consultancy that builds digital experiences for enterprise B2B/B2C/D2C commerce and content</li><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=1155558919&u=https%3A%2F%2Fwww.storyblok.com%2Fhome&a=Storyblok" rel="nofollow" target="_blank">Storyblok</a> - A headless content management system</li></ul>
"We've reached a moment of reckoning where digital leaders are realizing legacy technologies pose greater risk than reward, and the pandemic has made it more clear than ever that composable architecture is the way forward for the enterprise," said Sonja Keerl, MACH Alliance president. "Even big tech has started slowly moving in this direction, which is all the more reason why the Alliance upholds its high certification standards since MACH-washing has become increasingly common. The Alliance exists to help organizations weed through that noise and be their guide throughout their MACH journey."
Maintaining Exclusive Certification Standards
The MACH Alliance maintains the <a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=2299048448&u=https%3A%2F%2Fmachalliance.org%2Finsights%2Fmach-certification-a-seal-of-confidence&a=highest+standards" rel="nofollow" target="_blank">highest standards</a> in order for companies to become certified. The high bar provides enterprises with essentially an insurance policy that guarantees future-proof technology.
Choosing a certified MACH vendor ensures the following:<ul><li>Connectability - Other applications connect easily through API</li><li>Scalability - Could-native SaaS ensures seamless rolling upgrades that don't require human intervention</li><li>Swapability - Companies can easily add and replace software and make changes on the fly without disrupting front end UX/UI</li><li>Adaptability - The functionality of the software can be used with multiple front ends</li><li>Flexibility and Transparency - Prevents vendor lock-in, allowing companies to stay in charge of their own technology and be able to respond to any situation</li></ul>
Gaining Investor Attention
MACH Alliance vendor members have accumulated more than $2.5 billion in funding, and the valuation of the category just by its vendors is estimated at over $20 billion.
The Alliance has played a key part in fueling this interest, with the group referred to by Forrester analyst Joe Cicman as being "...the bouncers controlling the velvet rope at the entrance of the Coolest Tech in Town Club." In his July write-up, "<a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=3090673364&u=https%3A%2F%2Fwww.forrester.com%2Fblogs%2Fbuy-an-integrated-platform-not-a-box-of-rocks%2F&a=Buy+An+Integrated+DXP+Platform%2C+Not+Just+A+Box+Of+Rocks" rel="nofollow" target="_blank">Buy An Integrated DXP Platform, Not Just A Box Of Rocks</a>," Cicman noted how the MACH Alliance enforces the definition of modern technology. He also reinforced the importance of composable set-ups, stating the only practical playbook today is one that is cloud-native.
Learn more at <a href="http://www.machalliance.org/" rel="nofollow" target="_blank">www.machalliance.org</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=980196369&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttp%253A%252F%252Fmachalliance.org%252F%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3Dmachalliance.org%26index%3D5%26md5%3Ddb9d7bdff8c8646152c1923d3ff4adc2&a=machalliance.org" rel="nofollow" target="_blank">machalliance.org</a>, read here about <a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=2396888809&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Fmachalliance.org%252Fblogdetail%252Fbltfc0a3afbca44303e%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DMACH%2Bcertification%26index%3D6%26md5%3Dba1c5d6e1bf42963a3a8bb59771d09da&a=MACH+certification" rel="nofollow" target="_blank">MACH certification</a> and follow us on <a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=2069023287&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttp%253A%252F%252Fwww.twitter.com%252Fmachalliance%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DTwitter%26index%3D7%26md5%3Ddfeea3f8422d14d51b860d90329a6837&a=Twitter" rel="nofollow" target="_blank">Twitter</a> and <a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=1577070485&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Fwww.linkedin.com%252Fcompany%252Fmachalliance%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DLinkedIn%26index%3D8%26md5%3Da1db2958e174d041221c1705e694b6f0&a=LinkedIn" rel="nofollow" target="_blank">LinkedIn</a>.
1 Gartner, <a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=1656890699&u=https%3A%2F%2Fwww.gartner.com%2Fen%2Farticles%2Fit-budgets-are-growing-here-s-where-the-money-s-going&a=IT+Budgets+Are+Growing.+Here%27s+Where+the+Money%27s+Going" rel="nofollow" target="_blank">IT Budgets Are Growing. Here's Where the Money's Going</a>, October 2021.

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MACH Alliance Announces Eight Newly Certified Companies as Global Membership Nears 50

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<h3>Following $100M Series B, Fabric continues on path to modernizing ecommerce for scaling businesses</h3>

SEATTLE, Wash., 16th September, 2021 – <a href="http://www.fabric.inc/">Fabric</a>, a headless commerce platform purpose-built for growth, today announced its new membership in the <a href="https://machalliance.org/">MACH Alliance</a>, the independent not-for-profit organization dedicated to advocating for open, best-of-breed technology ecosystems for enterprises, on a mission to future-proof technology and propel current and future digital experiences. Fabric’s headless commerce technology helps midsize and enterprise B2B and B2C brands, including BarkBox, GNC and Restoration Hardware, deliver exceptional e-commerce experiences
“Commerce companies are struggling to grow because of their legacy technology options. They need modern solutions that are built for their needs,” said Umer Sadiq, CTO at Fabric. “Rather than relying on existing platforms unfit for growth — or timely and costly replatforming migraines — growing commerce brands need flexibility and convenience that will translate into strong brand experiences for their customers. We’re excited to work alongside the MACH Alliance to ensure that’s exactly what they get.”
The MACH Alliance (Microservices-based, API-first, Cloud-native SaaS and Headless) was formed to help enterprises adopt and adapt the best and most agile systems, processes and skills to turn their digital practices into business differentiators. Fabric allows marketers and merchants to quickly turn creative commerce ideas into reality, without the need to fully rely on expensive engineering resources. An extensive and flexible API-driven approach enables brands to modernize their legacy e-commerce platforms in a matter of weeks versus months, saving time and money. 
“Fabric is paving the way for modern commerce. We’re thrilled to welcome them to the group,” said Sonja Keerl, MACH Alliance President. “Many of the businesses we work with are struggling to keep up as more and more transactions move online. As these organizations grow, we believe they will benefit from learning more about Fabric’s unique, headless approach.” About Fabric
Fabric is the headless commerce platform purpose-built for growth. Customers like BuildDirect, abc carpet & home, GNC, and MSC trust Fabric for its open and modular design that allows them to be live within weeks without having to replatform. Fabric is a force multiplier on retailers' existing technology investments proven to grow digital revenue by up to 3x. Headquartered in Seattle, Washington, Fabric is backed by Stripes, B Capital Group, Greycroft, Norwest Venture Partners, Redpoint Ventures, Sierra Ventures, Innovation Global Capital, Ascend Venture Capital, Expa and BC Partners. To learn more, visit <a href="https://c212.net/c/link/?t=0&l=en&o=3152640-1&h=3070061649&u=https%3A%2F%2Ffabric.inc%2F&a=https%3A%2F%2Ffabric.inc">https://fabric.inc</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on Twitter and LinkedIn

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Fabric Joins the MACH Alliance to Accelerate the Adoption of Headless Technologies

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Pittsburgh, PA - TBD, 2021 - Branding Brand today announced that it has joined the MACH&nbsp;Alliance, a group of independent software companies dedicated to advocating for open, best-of-breed technology ecosystems. Branding Brand’s composable commerce platform disrupts the quality and speed of digital experience creation by instantly connecting headless technologies, including companies in the MACH Alliance. The MACH Alliance is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences.
“With over 10 years of enterprise retail experience, working with brands such as Burberry, CVS, and Levis, Branding Brand is a exciting addition to our team,” says Kelly Goetsch, president of the MACH Alliance. “Their platform empowers our members to easily demonstrate their value by putting a head on their headless technologies.”
“The MACH Alliance represents the future of where digital technology is going—headless and collaborative,” says Chris Mason, CEO of Branding Brand. “These values are the heart of our product, which allows you to quickly connect headless commerce experiences. We are excited to join the MACH Alliance, and we are proud to be among such an impressive group of peers.”

About Branding Brand
Branding Brand is a headless, composable commerce company disrupting the speed and quality of digital experience creation. Their mobile-first platform allows for enterprise team developers, designers, and marketers to collaboratively work in their respective tools without missing a beat. For more information, please visit brandingbrand.com.

About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on machalliance.org.
Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future.

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Branding Brand Joins the MACH Alliance

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Brings API-first Experience and Commitment to Growing MACH Ecosystem to 
Help Future-Proof Enterprise Technology 
SANTA CLARA, Calif., August 18, 2021 -- <a href="https://cloudinary.com/">Cloudinary</a>, the media experience platform for many of the world’s top brands, today announced that it has joined the <a href="http://www.machalliance.org/">MACH Alliance</a>, the independent not-for-profit organization dedicated to advocating for open, best-of-breed technology ecosystems for enterprises, on a mission to future-proof enterprise technology and propel current and future digital experiences.
The MACH Alliance (Microservices-based, API-first, Cloud-native SaaS and Headless) was formed to help enterprises adopt and adapt the best and most agile systems, processes and skills to turn their digital practices into business differentiators. Cloudinary joins the MACH Alliance to advocate for flexibility and openness that are not always a part of traditional software suites design. Cloudinary will help business leaders take advantage of the most innovative and flexible enterprise technologies available to break the constraints of the release cycle. 
As customers' expectations of websites and apps continue to grow on a daily basis, there is a growing pressure for brands to reimagine their digital experience. While a large part of this involves investing in technology and evolving the martech stack, this approach often exposes companies to the complicated nature of new technologies, systems and platforms and to the sometimes limited capabilities of investing in a single vendor solution. The collaboration that the MACH Alliance encourages is designed to help overcome this challenge, especially as investing in headless architectures continues to gain momentum.
“We’re excited to have Cloudinary become an active member of the MACH Alliance,” said Sonja Keerl, President of the MACH Alliance. “Now more than ever, consumers expect visual-first digital experiences whether they’re shopping on an e-commerce website or consuming news content on a mobile app. With its open ecosystem, API-first approach and flexible framework, Cloudinary is transforming the visual media experiences for their customers and partners in a seamless and open manner, and therefore a great addition to the MACH Alliance family.”
“Cloudinary now has more than one million developers on its platform and we’re deeply committed to enabling them to harness the power of media-as-a-service to create, manage and deliver engaging experiences at scale,” said Doron Sherman, VP of Developer Relations at Cloudinary. “By being an integral part of an ecosystem that encourages a modern approach to development, we are aiming to add an essential layer of innovation to our community and building of the visual web.”
To learn more about Cloudinary and its award-winning media management solutions visit<a href="http://www.cloudinary.com"> www.cloudinary.com</a>. For more information about the MACH Alliance, visit <a href="https://www.machalliance.org/">https://www.machalliance.org</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="http://machalliance.org/">machalliance.org</a>, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.
About CloudinaryCloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With more than 50 billion assets under management and 8,000 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to upload, store, transform, manage, and deliver images and videos online. As a result, leading brands like Atlassian, Bleacher Report, Bombas, Grubhub, Hinge, NBC, Mediavine, Peloton, Petco and Under Armour are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction and increased engagement and conversions. For more information, visit<a href="http://www.cloudinary.com"> www.cloudinary.com</a>.

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Cloudinary Joins the MACH Alliance

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MACH Alliance partners with AKQA to align the companies’ missions for future-proofing technology and propel digital experiences with open and connected enterprise tech.
AKQA has joined the MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems. AKQA supports the headless architecture and technology space and will now work alongside MACH Alliance members to bring awareness and education to the market on how to benefit from open tech ecosystems and composable enterprise technology.
The MACH Alliance (Microservices-based, API-first, Cloud-native SaaS and Headless) launched one year ago and is rooted in the common belief that modern software's interoperability and open architecture will propel current and future digital experiences. Nicolas Le Pallec, executive Technology Director, EMEA AKQA said:Joining the MACH Alliance is an amazing opportunity for AKQA to help define the future of the headless martech model in collaborations with our partners. It is our chance to stand together for the tech architecture principles we have been advocating for years : API first, flexibility, evolutibility.
“We are thrilled to welcome AKQA into the MACH Alliance”, says Sonja Keerl, President of the MACH Alliance. “AKQA has an amazing track record in helping brands to dream big and even more importantly realizing those big dreams digitally. As technology moves from being the bottleneck to being the enabler with MACH, a brand’s creative process will drive differentiation exponentially and who to know better than AQKA. Adding AKQA’s experience, expertise and creativity to the Alliance means a lot to the member setup and our community. 
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">Linked</a>In

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AKQA joins the MACH Alliance

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MACH Alliance certifies the VTEX Commerce Platform as a modern, composable commerce and marketplace solution
NEW YORK, June 24th, 2021 - <a href="http://www.vtex.com/">VTEX</a>, the world’s fastest-growing1 commerce platform with native marketplace and order management capabilities, announced today it is joining the MACH Alliance to accelerate adoption of composable commerce, marketplace and order management services (OMS) to enterprise organizations worldwide. 
The MACH (Microservices-based, API-first, Cloud-native, SaaS and Headless) Alliance is a group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems. VTEX joins the non-profit co-operation of technology companies to help enterprise business leaders transform to customer-first organizations by leveraging the speed and flexibility that headless and composable commerce solutions provide. 
“We’re thrilled to welcome VTEX to the MACH Alliance family,” said Sonja Keerl, MACH Alliance President. “VTEX is dedicated to delivering best-of-breed digital commerce and marketplace solutions to brands around the globe while advocating for open technology systems that ensure their customers have the best solutions no matter what.”
With VTEX’s low-code development platform, merchants can compose commerce solutions tailored for their unique business and quickly adapt as new selling channels emerge, customer preferences change, and business needs evolve. This platform-as-a-service lets customers focus on business outcomes rather than technology support and maintenance. We plan to evangelize the benefits of MACH plus low-code as an active member of the Alliance.
“We’re honored to join so many other forward-thinking leaders in the MACH Alliance,” said Amit Shah, Chief Strategy Officer and U.S. general manager at VTEX. “In a constantly changing retail landscape, technology must be modular and flexible to meet these evolving needs. Having our commerce platform certified by the MACH Alliance reaffirms that we’re providing the right support for businesses to continually innovate and evolve.”
VTEX is currently the only MACH Alliance member to offer a marketplace platform for enterprise organizations that seek to launch and run their own online marketplace.
“VTEX has been instrumental in helping us provide even better service for our customers, and we’re excited at the prospect of them joining the MACH Alliance to enable more innovation in that space,” said France Roy, Chief Technology Officer, Direct-to-Consumer at AB InBev.
To learn more about VTEX and how it supports some of the world’s largest retail and B2B brands, visit <a href="http://www.vtex.com">http://www.vtex.com</a>. 
To learn more about the MACH Alliance and how to join the forward-thinking enterprise software collective, visit <a href="http://www.machalliance.org">http://www.machalliance.org</a>. 
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1 IDC Worldwide Digital Commerce Applications Market Shares, 2019: Headless Commerce Goes Mainstream <h3 data-children-count="0">About VTEX</h3>
VTEX is a multinational tech company that provides a global, fully integrated, end-to-end commerce solution with native marketplace and OMS capabilities. We help enterprises in retail, manufacturing, wholesale, grocery, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience. Our modern APIs architecture and our powerful business and developer tools allow VTEX to future-proof our customers’ businesses and free them from software updates. Major brands including Whirlpool, Sony, Carrefour, Adidas, Stanley Black & Decker, AB InBev, Nestlé and Coca-Cola Andina, plus 2,500 active online stores across 32 countries, trust VTEX to accelerate and transform their commerce. Visit <a href="http://www.vtex.com">http://www.vtex.com</a> to learn more. <h3 data-children-count="0">About the MACH Alliance</h3>
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on Twitter and LinkedIn.
Media Contact
Kiley Ribordy, PR Manager
<a href="mailto:vtex@walkersands.com">vtex@walkersands.com</a>
312-267-0064

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VTEX joins the MACH Alliance to Drive the Growth of Composable Commerce Technology Around the Globe

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"In the race to digitally future proof your business, the status quo is the riskiest bet," said president, Sonja Keerl 
June 22, 2021 - San Francisco - New York - London - Amsterdam - Berlin - <a href="http://www.machalliance.org">MACH Alliance</a>, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, today celebrated one year since its launch. The group also announced a new president in Sonja Keerl, co-founder and former Vice President of the Alliance.
Keerl has been appointed to a one-year term at the helm of the fast-growing group. Former president Kelly Goetsch is moving into a newly-created chairman role upon the successful completion of his term.
"We started the Alliance a year ago unsure whether the pandemic would be a source of distraction for businesses in exploring MACH or an accelerator," said Keerl. "We quickly found out it was overwhelmingly the latter. We've heard time and again that we've been an invaluable resource over the past 12 months as companies have looked to deepen their commitment to composable set-ups. I'd like to give my thanks to Kelly for his passionate leadership throughout year one as we navigated our early days."
Growing a Movement 
The Alliance has grown from 11 members at launch to over 33 members over the past 12 months in addition to boasting over a dozen dedicated ambassadors from the likes of Bed Bath & Beyond, Boston Consulting Group, Dawn Foods, Mars, Sephora and Sharper Image. The group's member base spans North America, Europe and Asia and includes a who’s who of tech vendors.
"The buzz around the MACH Alliance is more than just about the energy of the group itself; it is about the momentum of the MACH architecture principle that the Alliance advocates," said Anjali Subburaj, Digital Commerce Chief Architect at Mars and an Alliance Ambassador. "That tells you that we are not just growing as a community, but also creating a movement for building next-generation consumer-centric solutions."
Part of the MACH Alliance's mission is to help digital leaders understand the benefits of the principle so they can take those insights to the executive suite and make the case for MACH within their own enterprise. In this spirit, the organization, which has grown to a $1M operating budget, will be doubling its spend on webinars, education and in-person events during the second half of the year. 
Get Involved
There are several ways to get in on the action: <ul><li>Want to explore MACH certification? Learn more about the process for becoming certified <a href="https://machalliance.org/insights/what-does-it-mean-to-be-mach-certified-">here</a>. </li><li>Think you'd be a great ambassador? Apply <a href="https://machalliance.org/members#IndividualMembers">here</a>. </li><li>Simply want to stay informed on MACH Alliance news and events? Register for the e-newsletter <a href="https://share.hsforms.com/1vH2ljjp8TvS1cbURdpNKbw4t5u0">here</a>. </li><li>Seeking guidance on where to begin your company's journey to MACH? Reach out to info@machalliance.org. </li></ul> To learn more, visit<a href="https://machalliance.org/MACHathon"> https://machalliance.org</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. MACH stands for Microservices-based, API-first, Cloud-native SaaS and Headless. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read <a href="https://machalliance.org/insights/what-does-it-mean-to-be-mach-certified-">here</a> about <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fmachalliance.org%2Fblogdetail%2Fbltfc0a3afbca44303e&esheet=52408372&newsitemid=20210408005174&lan=en-US&anchor=MACH+certification&index=5&md5=b16ade4216c15df074116043c365fb9f">MACH certification</a> and follow us on <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.twitter.com%2Fmachalliance&esheet=52408372&newsitemid=20210408005174&lan=en-US&anchor=Twitter&index=6&md5=772095b9e4cb2d5310ac8e9f6e003390">Twitter</a> and <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmachalliance&esheet=52408372&newsitemid=20210408005174&lan=en-US&anchor=LinkedIn&index=7&md5=7692d41db97feb2bcdecdac163749851">LinkedIn</a>.
Media Contact: 
Megan Lampros 
One Twelve Communications on behalf of MACH Alliance 
megan@onetwelvecomms.com

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MACH Alliance Celebrates One Year Anniversary, Appoints New President

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BOSTON - April 1, 2021 - <a href="http://www.newstore.com">NewStore</a>, the essential omnichannel store solution, joins the <a href="https://machalliance.org/">MACH Alliance</a>, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems. The NewStore Omnichannel Platform has passed the strict vetting process for technology architecture by MACH (Microservices-based, API-first, Cloud-native SaaS and Headless). The alliance is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences, one that NewStore wholeheartedly supports.
As retail brands look to rapidly deploy SaaS solutions, it is critical to seek third party validation during technology search and selection. Since its founding, NewStore has taken an innovative approach to its technology, leveraging product and engineering best practices to differentiate itself from legacy systems and point solutions. Ecommerce pioneer and retail technology entrepreneur Stephan Schambach purpose-built NewStore to seamlessly integrate with other retail systems while also ensuring ease of future innovation. Since day one, the NewStore Omnichannel Platform has been a cloud-based solution operating microservices on an API-first architecture.
“Over the last year retailers have rapidly deployed modern technologies to adapt and future-proof their brand. A technology stack rooted in true SaaS allows for better customer experiences and accelerates the time to value. Maintaining legacy systems and monolithic architectures is not realistic for retail brands as it is complex, expensive and things happen slowly,” said Stephan Schambach, Founder and CEO, NewStore. “It’s important for organizations like the MACH Alliance to exist to validate and set the standard for modern technology. It helps retailers separate fact from fiction when choosing a SaaS solution.”
“The number of technologies companies have to manage can be overwhelming. Retailers are specifically under extreme pressure to make tech decisions quickly. With the MACH certification we aim to support those decisions from search to selection to implementation,” said Kelly Goetsch, President, MACH Alliance. “We’re pleased to welcome NewStore to the alliance as it is a shining example of an innovative and flexible enterprise technology. The NewStore Omnichannel Platform has aligned with the standards we uphold for MACH architecture.”
A MACH architecture - microservices, API-first, cloud native and headless - lets retailers quickly deliver omnichannel experiences to customers, and sets them up for future adaptation. It allows systems to work together seamlessly and updates to happen without affecting the entire ecosystem. For more information on the benefits of microservices in retail, visit the <a href="https://www.newstore.com/articles/accelerate-innovation-with-mach-technology/">NewStore Blog</a>.
About NewStore
NewStore is the essential omnichannel store solution for global brands. The company delivers Omnichannel-as-a-Service with the first platform combining POS, order management, clienteling, and inventory. Store operations from endless aisle to mobile checkout to fulfillment are possible with just two remarkably intuitive iPhone apps. NewStore customers include Burton Snowboards, Decathlon, GANNI, Goorin Bros, Outdoor Voices, and UNTUCKit. It is backed by General Catalyst, Activant Capital, and Salesforce Ventures. Learn more at <a href="http://www.newstore.com">www.newstore.com</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website. Founding members include: commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.
Media Contact
NewStore
Casey Antonelli
Senior Director of Corporate Communications
<a href="mailto:cantonelli@newstore.com">casey@newstore.com</a>

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MACH Alliance Welcomes NewStore, Validating Best of Breed Omnichannel Technology

MACH Alliance Welcomes NewStore

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Talon.One recognized by MACH Alliance as the most flexible API-first Promotion Engine for Enterprises 
 Berlin, Germany - June 1st, 2021 - Talon.One, the World’s Most Powerful Promotion Engine joins the MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, demonstrating Talon.One’s commitment to the MACH model.
 <a href="https://www.talon.one/?utm_source=MACH_Alliance&utm_medium=Hyperlink&utm_campaign=PressRelease">Talon.One</a> is an API-first Promotion Engine that enables enterprises to create flexible promotion software for every step of the customer journey. The software integrates easily with other MACH technologies and can be up and running in a matter of days. The key concept behind Talon.One is to offer Promotions-as-a-Service, ending the need for constant development and giving marketers the creative flexibility and personalization they need when creating promotional campaigns and loyalty programs. During the pandemic, WeShare, a car-sharing service, actually saw an increase in referrals by 53% and a 420% boost in promotion redemptions from offering personalized deals to drivers using geolocation features and leveraging sudden trends that appeared due to the worldwide situation. 
The MACH Alliance, (Microservices-based, API-first, Cloud-native SaaS and Headless) is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences.

"We are very pleased to be granting Talon.One a well deserved MACH Certification and MACH Alliance membership. Talon.One is representative of the new breed of vendors offering ever more focused solutions, in their case promotions," says Kelly Goetsch, President of the MACH Alliance. "With the certification, we want to help guide the market with selecting future-proof enterprise technology and Talon.One is squarely in that league."

‘’Talon.One has always been a cloud-based, API-first service from the very start, so joining the MACH Alliance was just a matter of time’’ says Christoph Gerber, CEO of Talon.One “We all have the same clear understanding of what the future of business technology should be. Scalable, Simple and Secure.’’ 

About Talon.One
Talon.One’s Promotion Engine was created in response to the limited functionality of available coupon, discount, loyalty, referral and product bundling tools for scaling businesses and enterprises. 
By creating custom attributes that connect to customer’s business data, the potential for customization and sophisticated promotional campaigns is not just powerful, but also incredibly simple to implement. Talon.One provides businesses with the complete infrastructure, back and frontend, they need to create deeply personalized and scalable promotions. 
There is no restriction on the type of industry, business model, or even promotion available. The Promotion Engine’s intuitive design offers enterprises a level of scalability and promotional flexibility that will allow them to replace outdated in-house legacy systems once and for all. 
Talon.One’s unique all-in-one solution is already <a href="https://www.talon.one/customers?utm_source=MACH_Alliance&utm_medium=Hyperlink&utm_campaign=PressRelease">empowering worldwide leaders</a> from a wide range of industries, such as Ticketmaster, National Express, Just Eat and JD Sports. <a href="https://www.talon.one/?utm_source=MACH_Alliance&utm_medium=Hyperlink&utm_campaign=PressRelease">For more information visit Talon.One</a>

About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">Linked</a>In

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Talon.One’s Omnichannel Promotion Technology Joins the MACH Alliance

<h1>Incentro joins the MACH Alliance</h1><img data-image="ctyv7tlywc8f" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/bltf93a6eb53af2afb8/60a7e1c74adeb65c03d75def/incentro-banner.jpg" data-sys-asset-uid="bltf93a6eb53af2afb8" alt="incentro-banner.jpg"><h3>Incentro gets MACH certification as developers and implementers of these technologies </h3>
Amsterdam, Thursday, May 27, 2021 - Incentro joins the MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, demonstrating Incentro commitment to the MACH model. Incentro is a digital transformation agency founded in 1996 with more than 400 colleagues spread across the Netherlands, Spain and Kenya. Among its digital commerce and digital experience teams, MACH technologies are a must and that is why it has decided to join the association to actively promote this philosophy.
The MACH Alliance, (Microservices-based, API-first, Cloud-native SaaS and Headless) launched June 2020 and is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences. The MACH Alliance represents in four words what Incentro wants to offer its customers when it comes to new generation technology. 
Incentro is a partner of three other members of the MACH Alliance, namely: commercetools, BigCommerce and Contentful. Even more reason for them, they did not hesitate for a second to join the association and participate first-hand in the revolution that MACH technologies are bringing about. 
We are super excited for Incentro to join the MACH Alliance. They have been on the track of composable architectures for a long time now and supported and led so many companies on their journey's to becoming a flexible company through modern MACH tech setups', says Kelly Goetsch, President with the MACH Alliance. 'Incentro having a strong foothold in Spain helps us getting the MACH philosophy out in Spain and Spanish speaking markets more." 
Ricardo Gala, Strategic Alliances & Management Team member Incentro Spain:&nbsp;"For Incentro, being a member of the MACH Alliance means joining forces with a group of companies&nbsp;aligned with Incentro's philosophy. Innovative, new generation and disruptive technology, to offer our customers the best solutions to suit their needs. Being certificated by MACH is an opportunity for us to deliver products with high quality standards to our customers." About Incentro 
Incentro is a fast-growing digital change company that helps organizations with their digital transformation, from designing, developing and managing websites, web shops and apps, to automating marketing activities and regulating internal information flows.
More information about Incentro can be found on the <a href="https://www.incentro.com/">website</a> and social media: <a href="https://www.linkedin.com/company/incentro">Linkedin</a>, <a href="http://instagram.com/worldofincentro">Instagram</a>, <a href="https://twitter.com/Incentro_">Twitter</a> and <a href="https://www.facebook.com/incentro">Facebook</a>. 
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website. Founding members include Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.

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Incentro joins the MACH Alliance

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MAY 4, 2021 - San Francisco - New York - London - Amsterdam - Berlin - <a href="http://www.machalliance.org">MACH Alliance</a>, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today it has signed over 30 members since its June 2020 launch. The group's member base now spans North America, Europe and Asia. 
In addition to geographical reach, the MACH Alliance now has independent software vendor (ISV) members spanning retail point of sale systems, order management, CMS, data and everything in between, as well as a range of system integrator members. Between the software and services represented in the Alliance, organizations building digital experiences can leverage members in hundreds - even thousands - of different combinations, representing the full vision of composable enterprise technology. 
The MACH Alliance's expert ambassadorship program has also quickly taken shape with ambassadors hailing from market-leading companies like Bed Bath & Beyond, Puma, Mars, Ulta Beauty and Sharper Image. The group of tech and business leaders plays a crucial role in bringing MACH out to their networks. 
Research points to plans for increased MACH investment by enterprise IT leaders 
<a href="https://machalliance.org/newsroom/new-research-81-of-global-it-decision-makers-plan-to-add-microservices-based-api-first-cloud-native-and-headless-mach-elements-to-their-architecture-in-next-12-months">Research conducted</a> in February of this year commissioned by the MACH Alliance found that 81% of respondents expressed the strong intention to increase MACH elements in their front-office architecture in the next 12-months. The poll gathered insights from senior level technology decision makers across the U.S., U.K. and Germany. It found that the c-suite is driving the push for IT architecture modernization as a means to enhance customer experience while also saving on costs and staffing resources. 
"Virtually every business has felt the impacts of the pandemic over these past 12 months in some way; some more so than others," said Kelly Goetsch, President of the MACH Alliance. "The pressure to perform at peak operational efficiency while also keeping costs low has been a forcing function for IT leaders and the c-suite to consider the ways they can be doing things differently. That has led companies to explore MACH architecture and the ways it can help them innovate faster and perform better than monolithic suites allow for." 
A look back and a look ahead 
In addition to its momentum, the Alliance has established its position as both a thought leader and source of networking opportunities for business and technology leaders. It hosted the first ever <a href="https://machalliance.org/insights/machathon-2021-winners-solutions-for-getting-unstuck-">MACHathon</a> in January, connecting 17 global teams virtually to push the boundaries for innovations that could be built in short order using MACH technologies and composable architectures.
The Alliance also recently co-hosted a <a href="https://machalliance.org/insights/a-future-fit-tech-strategy-with-guest-speaker-allen-bonde">webinar </a>with Forrester about ensuring an enterprise technology strategy and architecture is future-proof and adaptable. MACH Alliance team members have also been featured in the likes of <a href="https://www.forbes.com/sites/garydrenik/2021/01/12/in-the-pandemic-fueled-rush-to-perfect-digital-commerce-some-technology-has-risen-and-some-has-faltered-a-look-at-the-good-the-bad-and-the-ugly/?sh=305f2d3f3f31">Forbes</a> and <a href="https://www.nasdaq.com/articles/to-ensure-enterprise-longevity-look-to-the-cloud-and-beyond-2021-02-22">Nasdaq</a> sharing insights on the critical nature of having the right digital architecture in place to ensure business success and longevity. 
"We initially intended to launch the Alliance at the end of Q1 2020 but ultimately hit pause when the pandemic took hold. We quickly realized it was to our benefit to launch within the first half of the year, even in the thick of the pandemic, as it became evident that it would have a massive accelerating effect on the growth of the MACH principle and the need for going composable," said Sonja Keerl, Vice President of the MACH Alliance. "In a year's time, we've moved from the challenger category to the mainstream with business leaders recognizing that the MACH approach is the less risky option and the one that's most beneficial for the bottom line in a business environment that's rapidly evolving."
With over 30 international member companies today, the MACH Alliance predicts it will stay on this high-growth trajectory through 2021 and beyond. Support for its mission has led the organization to secure $1M in funds raised thus far to help sustain its momentum and continue to showcase how MACH architecture is an enabler of smarter business in myriad ways. 
To learn more, visit<a href="https://machalliance.org/MACHathon"> https://machalliance.org</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fmachalliance.org%2Fblogdetail%2Fbltfc0a3afbca44303e&esheet=52408372&newsitemid=20210408005174&lan=en-US&anchor=MACH+certification&index=5&md5=b16ade4216c15df074116043c365fb9f">MACH certification</a> and follow us on <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.twitter.com%2Fmachalliance&esheet=52408372&newsitemid=20210408005174&lan=en-US&anchor=Twitter&index=6&md5=772095b9e4cb2d5310ac8e9f6e003390">Twitter</a> and <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmachalliance&esheet=52408372&newsitemid=20210408005174&lan=en-US&anchor=LinkedIn&index=7&md5=7692d41db97feb2bcdecdac163749851">LinkedIn</a>.

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MACH Alliance Hits 30 Member Milestone in Nine Months, Now Spanning Three Continents

<img data-image="oojttxm6zujt" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt201a21a2fa3a0517/60951d85cf14c84a993deb04/poq-banner.jpg" data-sys-asset-uid="blt201a21a2fa3a0517" alt="poq-banner.jpg"><h1 style="text-align: center;">Poq joins the MACH Alliance </h1><h2 style="text-align: center;">Leading SaaS provider, poq, is first native mobile app platform to be certified by best-of-breed technology ecosystems body, MACH Alliance</h2>

London, New York, 13th of May 2021 – <a href="https://learn.poqcommerce.com/l/339071/2020-04-16/4584z">Poq</a>, today joins the <a href="https://machalliance.org/">MACH Alliance</a>, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, demonstrating poq’s commitment to the MACH model. Its membership validates the strategic approach of its cloud-based platform development to enable easy integration of native mobile apps with other commerce systems and services, and facilitate seamless customer journeys. 
The MACH Alliance is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences. Customer experiences are increasingly going ‘mobile-first,’ resulting in $32 billion spent on in-app purchases across iOS and Google Play globally in <a href="https://www.appannie.com/en/insights/market-data/consumers-spent-32-billion-on-apps-in-q1-2021-the-biggest-quarter-since-records-began/">Q1 2021</a>. As the biggest quarter since records began, this figure is also 40% up year-on-year from the pandemic-induced online levels of 2020.
Poq offers a strongly differentiated, MACH-based platform for building mobile retail experiences. With many retailers being mobile-first, poq's MACH-based platform is perfect for retailers looking to differentiate.", said Kelly Goetsch, president of the MACH Alliance
“We are extremely excited to see that our strategic vision for creating the world’s first native retail toolkit has been recognised by the MACH Alliance as compatible with their goals to drive open and flexible architecture patterns in the industry -- something we emphatically agree with. We are delighted to be joining the industry’s most advanced technology ecosystem body and to sit alongside some fantastic tech partners, whom we’ve long admired,” said Jay Johnston, Chief Executive Officer, poq. “Our membership further reinforces the increased demand we’re seeing from organizations who want to create best-in-class commerce experiences that include a digital flagship native mobile app, while retaining end-to-end business and tech visibility, agility and control.”
Poq recently introduced Elevate, a MACH-based SDK, designed to empower retailers wanting to turbocharge their digital commerce strategies and capitalize on the growth of online shopping with a mobile-first approach by enabling best-in-class, integrated app commerce development with fully interoperable, best-of-breed MACH Alliance ecosystem partners.
Please contact poq or the MACH Alliance to find out more.<h4>About poq</h4>
<a href="https://learn.poqcommerce.com/l/339071/2020-04-16/4584z">Poq</a> is a Software-as-a-Service platform that empowers retailers to create highly effective and fully-customized mobile apps that provide a superior shopping experience. These apps allow retailers to build stronger brands, sell more products, deepen customer loyalty and deliver highly relevant content, communications and rewards. Poq clients include global brands and retailers, such as Belk, Cotton On, francesca’s, Feelunique, Missguided, Hot Topic, Kurt Geiger and more. To learn more, please visit <a href="https://poqcommerce.com/">poqcommerce.com</a>.<h4>About the MACH Alliance</h4>
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: <a href="https://amplience.com/">Amplience</a>, <a href="https://commercetools.com/">commercetools</a>, <a href="https://www.contentstack.com/">Contentstack</a>, <a href="https://www.epam.com/">EPAM Systems</a> (NYSE: EPAM) and <a href="https://www.valtech.com/en-gb/">Valtech</a>. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="https://machalliance.org/">machalliance.org</a>, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.

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Poq joins the MACH Alliance

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The MACH Alliance welcomes the first Product Information Management (PIM) vendor and reinforces its strength on the eCommerce front.
Oslo - May 6th, 2021 - Bluestone PIM joins the MACH Alliance, the group of cutting-edge tech teams dedicated to advocating for open, best-of-breed technology ecosystems, demonstrating Bluestone’s commitment to the MACH model. Bluestone PIM is a disruptive and high-performance Product Information Management platform. Bluestone PIM has been developed according to the MACH principles ever since its founding. Being a member of the MACH Alliance validates the company’s strategy and technological choices.
The MACH Alliance, (Microservices-based, API-first, Cloud-native SaaS, and Headless) is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences.
“As the first PIM to join the MACH Alliance, Bluestone exemplifies the technical principles and values of the alliance.” says Kelly Goetsch, president of the MACH Alliance. “The team at Bluestone PIM is consistently out in front of the market, defining what a modern PIM looks like. ”
“We’re so thrilled that the MACH Alliance exists, and that we are now part of it”, says Einar Augedal, CEO of Bluestone PIM. “We have already been experiencing a lot of ‘tech love’ from our customers, and being part of the Alliance is going to take it even further. MACH is a combination of technological choices that build solutions for the future - platforms and apps you know will last. Joining the Alliance places Bluestone PIM in the company of other trailblazers at the forefront of digital innovation.” 
About Bluestone PIM
Bluestone PIM is a rapidly growing Product Information Management solution with a global presence, providing a state-of-the-art SaaS that empowers retailers and manufacturers to create excellent customer experiences. The company has offices in Tønsberg (Norway), Stockholm (Sweden), Amsterdam (Netherlands), Gdansk (Poland), Palo Alto (USA), and Bangkok (Thailand). For more information, visit <a href="https://bluestonepim.com/">www.bluestonepim.com</a> and follow Bluestone PIM on <a href="https://www.linkedin.com/company/bluestone-pim">LinkedIn</a> and <a href="https://twitter.com/bluestonepim">Twitter</a>. You can read more about Bluestone PIM and why they joined the MACH Alliance in their <a href="https://blog.bluestonepim.com/bluestone-pim-joins-mach-alliance/">blog</a>.
About the MACH Alliance 
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native, and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM), and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="http://machalliance.org">machalliance.org</a>, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a>, and follow the MACH Alliance on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">Linked</a>In.

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Bluestone PIM joins the MACH Alliance as the first PIM platform

The edge cloud platform provider signs on in support of modern IT architectures that allow for greater agility and digital acceleration. 
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SAN FRANCISCO, April 15, 2021 — <a href="https://www.fastly.com/">Fastly, Inc.</a> (NYSE: FSLY), a global edge cloud platform provider, announced today it has joined the <a href="http://www.machalliance.org/">MACH Alliance</a>, a group of independent tech companies dedicated to advocating for open, best-of-breed IT ecosystems and future-proof enterprise technology. Fastly joins members who share the belief that interoperability and openness of modern software will propel current and future digital experiences architecture. 

Today, consumers expect nothing less than great experiences from their favorite websites and web applications. To deliver such experiences, developers must carefully weigh the pros and cons of an age-old decision: Buy off the shelf, or build? Fastly’s edge cloud platform and tooling equips developers and builders with the control and programmability they need to build modern, high-performance applications and websites quickly and safely

"The importance of microservices, APIs, and cloud-native environments is only expected to grow, and developers are essential contributors to these mission-critical business decisions. API-driven architectures can also provide a competitive advantage. By way of example, one of our recent customers designed their stack to enable developers to substantially increase their monthly deployment frequency by 200 times," said John Coulston, director of EMEA partnerships and channels at Fastly.

"We're deeply committed to providing the control and programmability developers need to build agility into the fabric of their architectures, both in service to their end user experience as well as to the resiliency of their own systems. The MACH Alliance aligns with Fastly's values, and we're thrilled to join this group of technology companies in pursuit of a modern approach to digital acceleration." 

Notably, 2020’s massive pandemic effect on all forms of digital business demonstrated one of the more salient reasons to adopt a modular API-driven architecture. Amid the pandemic, many DevOps teams are managing revised business priorities, pivoting application platforms from data centres to multicloud, or deploying as-a-service offerings, and doing so at a very accelerated pace. This means the kind of collaboration encouraged by the MACH Alliance is more important than ever.

“The need to be agile and adaptable has never been more important than it is right now,” said Kelly Goetsch, president of the MACH Alliance. “Fastly’s highly programmable edge cloud platform and software-defined modern network allows developers to build IT architectures that can pivot quickly, securely, and seamlessly with business needs. Their addition to the MACH Alliance further supports an autonomous approach to smart digitization and we gladly welcome them to the cooperation.” 

To learn more about Fastly’s edge cloud platform and how it helps drive digital acceleration, visit its <a href="https://www.fastly.com/edge-cloud-platform/">website</a>. If you have questions about Fastly’s partnerships or channel engagements, connect with us at partners@fastly.com. For more information about the MACH Alliance, visit <a href="https://www.machalliance.org/">https://www.machalliance.org/</a>.

About Fastly

Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the internet. Fastly’s platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development with unmatched visibility and minimal latency, empowering developers to innovate with both performance and security. Fastly’s customers include many of the world’s most prominent companies, including Pinterest, The New York Times, and GitHub.

About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.

Founding members include: commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="http://machalliance.org/">machalliance.org</a>, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.

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Fastly Joins the MACH Alliance

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Toronto, CANADA - 8 April 2021 - Myplanet announces it has joined the MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems. Myplanet was an early pioneer in the headless and composable technology space, having specialized in their implementation since its founding in 2009. Joining the MACH Alliance is another public step forward in Myplanet’s mission to advocate for, and support the use of composable and headless technology.
Myplanet already partners with multiple MACH Alliance members including Amplience, Algolia, commercetools, Contentful, and NewStore. Joining the Alliance means more opportunity for Myplanet customers to access best-of-breed technology for building custom digital experiences. 
“We’re excited to welcome Myplanet into the MACH Alliance as it forges ahead in 2021,” says Kelly Goetsch, president of the MACH Alliance. “We admire Myplanet’s ongoing commitment to headless and composable technology, which makes them a perfect fit for the Alliance.”
“MACH architecture is the future of enterprise technology and commerce, and we’re proud to join the MACH Alliance to continue to advocate for technology that puts customer experience first,” said Jason Cottrell, Founder and CEO of Myplanet. “We believe that membership in the MACH Alliance is critical for industry leaders as they look to further educate the market on the potential of composable technology to enable amazing digital experiences.”
This announcement comes on the heels of Myplanet launching six <a href="https://www.businesswire.com/news/home/20210302005684/en/Elastic-Path-and-Myplanet-Introduce-Six-New-Composable-Commerce-Solutions-for-D2C-Brands-That-Eliminate-the-Risk-of-Headless-Commerce">pre-composed solutions</a> that help omnipresence retailers and direct-to-consumer brands execute more quickly while building high-quality customer experiences. A common challenge with MACH architecture is the time required to connect multiple platforms in a custom digital experience. Myplanet’s pre-composed solutions offer speed to execution while freeing up resources for brands to customize their unique experience differentiators with best-of-breed headless and composable technology.
About Myplanet
Myplanet is a software design studio that specializes in creating digital experience platforms for omnichannel retailers, ecommerce companies, telecom, grocery, and other global brands. Our specialty is building custom user experiences that guide customers on an orchestrated journey from discovery to purchase and loyalty. We have worked with major brands such as New Balance, Equinix, Harry Rosen, and Coravin on building bespoke experiences that delight customers and lead to increased revenue and retention. 
Founded in 2009, Myplanet is a certified BCorp. Learn more on Myplanet’s <a href="https://www.myplanet.com/">official website</a> and follow Myplanet on <a href="https://twitter.com/myplanet">Twitter</a> and <a href="https://www.linkedin.com/company/myplanethq/">LinkedIn</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website. Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance" target="_blank">LinkedIn</a>.

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Myplanet joins the MACH Alliance

<h2>High-converting customized checkout company commits to helping brands drive transformational growth.... </h2><img data-image="lsb732igef7p" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/bltb0a32203a5164a04/6084701692f0063e5c072505/Bold_announcement_horizontal.jpg" data-sys-asset-uid="bltb0a32203a5164a04" alt="Bold_announcement_horizontal.jpg">
AUSTIN, Texas & WINNIPEG, Manitoba April 27th, 2021 --<a href="https://boldcommerce.com/">Bold Commerce</a>, the e-commerce technology company that powers checkout, subscriptions, and pricing experiences for enterprise retailers and DTC brands, today announced it has joined the MACH Alliance. Bold will work alongside other members to bring awareness and education to the market on how to benefit from open tech ecosystems and composable enterprise technology.
MACH Alliance is a non-profit organization of technology companies and agencies founded by Amplience, commerce tools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. Committed to future-proofing enterprise technology, the Alliance advocates for a technology ecosystem that is: microservices-based, API-first, cloud-native SaaS and headless. 
"We are thrilled to welcome Bold to the Alliance," says Kelly Goetsch, President of the MACH Alliance. "Their approach perfectly represents the present and future of commerce by allowing customers to purchase standalone best of breed apps (checkout UI, subscriptions, pricing, etc). Their apps can be easily layered on top of any commerce platform, enabling true composable commerce." 

 “With today's changing consumer needs, many brands are looking to a modular approach for their commerce tech stack so they have the optionality to keep evolving it for the future. We’re in a unique position in that our technology literally is the checkout, with the ingredients to power any type of experience a brand can imagine--anywhere. This is in complete lockstep with MACH architecture as a key driver in the future of commerce,” says Yvan Boisjoli, Co-Founder and CEO of Bold.
A common challenge MACH architecture addresses is the interoperability of microservices to innovate and evolve all while seamlessly integrating with one another.
Bold Commerce is meeting this curation vision with its namesake checkout solution “Bold Checkout,” an API-driven technology that enables retail brands to customize their checkout experience by adding payment methods, BOPIS, integrations to tax, fraud, shipping, marketing solutions and more. In addition, Bold Subscriptions and Bold Price Rules seamlessly extend capabilities to drive recurring revenue and a single source of truth for pricing and promotions across channels.&nbsp; About Bold Commerce
<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.boldcommerce.com%2F&esheet=52363630&newsitemid=20210119005627&lan=en-US&anchor=Bold+Commerce&index=8&md5=b1b1c829a233f74b5f3dd5afcd636d94">Bold Commerce</a> is powering anywhere commerce for brands by delivering high-converting, customizable checkout experiences. The company works with leading omnichannel retailers like<a href="https://verabradley.com/"> Vera Bradley</a>,<a href="https://www.harryrosen.com/en"> Harry Rosen</a>, and<a href="https://www.harryrosen.com/en"> Staples Canada</a>, and emerging DTC brands, such as<a href="https://gamefuel.com/"> Pepsi’s Game Fuel</a>, to reimagine commerce. Its proprietary suite of modular checkout, subscriptions and price rules solutions is compatible with multiple ecommerce platforms and headless architectures. Bold Commerce has been named to Deloitte’s Tech Fast 50, E&Y’s Entrepreneur of the Year, and CBInsights’ Retail Tech 100.&nbsp;&nbsp;
For more information on why the time for MACH is now&nbsp;visit the&nbsp;<a href="https://blog.boldcommerce.com/the-time-for-mach-is-now">bold blog</a>.
 

About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fmachalliance.org%2Fblogdetail%2Fbltfc0a3afbca44303e&esheet=52408372&newsitemid=20210408005174&lan=en-US&anchor=MACH+certification&index=5&md5=b16ade4216c15df074116043c365fb9f">MACH certification</a> and follow us on <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.twitter.com%2Fmachalliance&esheet=52408372&newsitemid=20210408005174&lan=en-US&anchor=Twitter&index=6&md5=772095b9e4cb2d5310ac8e9f6e003390">Twitter</a> and <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmachalliance&esheet=52408372&newsitemid=20210408005174&lan=en-US&anchor=LinkedIn&index=7&md5=7692d41db97feb2bcdecdac163749851">LinkedIn</a>.

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Bold Commerce Joins the MACH Alliance to help advance the movement to composable commerce

Bold Commerce Joins the MACH Alliance to help advance the movement to composable commerce..

<h1>Enactor joins the MACH Alliance, Bringing Store, Commerce & OMS via Low-Code</h1><img data-image="59melwaxfmb4" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blta63435969e9b3477/606c5bb01609c821964d8d6c/nhn-godo.jpg" data-sys-asset-uid="blta63435969e9b3477" alt="nhn-godo.jpg">
London, UK - April 6th, 2021 - Enactor joins the MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, demonstrating a commitment to the MACH model. The MACH Alliance, (Microservices-based, API-first, Cloud-native SaaS and Headless) is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences.

“We are thrilled with Enactor joining the MACH Alliance”, says Kelly Goetsch, President with the MACH Alliance. “They bring decades of experience in retail and commerce to the table and base their offering on the technology principles that future-proofs enterprise technology. They are a perfect match.”&nbsp;

Enactor is a leading Enterprise Retail solution that combines Next Generation Store Systems, Headless Commerce and Distributed Order Management into one, single, flexible Platform. Supporting Enactor’s store applications as well as a Retailer’s other digital channels, is Enactor’s MACH-certified set of Microservices which include baskets, promotions, orders and inventory.
 
Enactor CEO & Founder, Mike Carrell “We are excited to join a group that embraces architectural principles that can help Retailers to innovate, rather than be bogged down by legacy systems. Anyone who has been following Enactor for some time will know that we have always been extremely passionate about making our architecture, and therefore our solutions, as flexible as possible. As the Retail market continues to drastically transform, we firmly believe that the MACH approach will be an important way for Retailers to change with the times. Like the other members, providing composable services is critical to us today, whether it's promotions, loyalty, order orchestration, baskets and so on. However, we also hope that our flow-based tools implementation of MACH as well as our pedigree in Enterprise Store Systems helps us contribute something special to the alliance too. ” Enactor brings with it a special approach to Enterprise systems with a flow-based, low-code orchestration architecture. In doing so, Enactor allows Retailers to continually innovate with speed on both the front and back-end. Major Enterprise customers span the globe with clients like O’Reilly Autoparts (USA), JYSK/Danisches Bettenlager (Europe), Harrods (UK) and the Frasers Group (Global). About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at<a href="http://machalliance.org/"> machalliance.org</a>, read here about<a href="https://t.sidekickopen84.com/s3t/c/5/f18dQhb0S7kF8cFn9LW5sz8pb2zGCwVW8Jbw_88pTn5gW1Tr2Wq2zGG2zW56dKBX8Zl8JY102?te=W3R5hFj4cm2zwW3_R4Fx3zd6CXW3zdYNr1JDwVNW1LvFJt3P03d0W3zbV8Z3CbHQ-W3DKd8m3z9CVDF3yPL59P6rg1&si=7000000000706225&pi=b76e7fd6-8158-49dd-ba36-e70403e5366c"> MACH certification</a> and follow us on<a href="https://t.sidekickopen84.com/s3t/c/5/f18dQhb0S7kF8cFn9LW5sz8pb2zGCwVW8Jbw_88pTn5gW1Tr2Wq2zGG2zW56dKBX8Zl8JY102?te=W3R5hFj26QkHmW4mKDtb4mCW-dW3K8K1p43T4P1W3z8m_73ZY6VB4PbG-1&si=7000000000706225&pi=b76e7fd6-8158-49dd-ba36-e70403e5366c"> Twitter</a> and<a href="https://t.sidekickopen84.com/s3t/c/5/f18dQhb0S7kF8cFn9LW5sz8pb2zGCwVW8Jbw_88pTn5gW1Tr2Wq2zGG2zW56dKBX8Zl8JY102?te=W3R5hFj4cm2zwW4mKLS-3ZWVWBW3K2-zv1JxwY5W1Lw3rh45LM6yW1LBbZ13QZmXln3SXXBS1V3&si=7000000000706225&pi=b76e7fd6-8158-49dd-ba36-e70403e5366c"> LinkedIn</a>.

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Enactor joins the MACH Alliance, Bringing Store, Commerce & OMS via Low-Code

London, April 29, 2021 KPS today announced its partnership with the fast-growing MACH Alliance to promote flexible, cloud-based IT architectures. With its membership, KPS is underlining its position as a provider of future-proof platforms for digital customer interaction that enable enterprises to precisely align their business to the customer in the shortest possible time.
<img data-image="haodjw7870ed" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/bltde751f7ba224a8ca/60897c843c94961027519647/kps-banner.jpg" data-sys-asset-uid="bltde751f7ba224a8ca" alt="kps-banner.jpg">
 
The MACH Alliance is a global association of independent technology companies. The Alliance is committed to accelerating the dissemination of future-proof IT architectures based on the MACH principles: Microservices, API-first, Cloud-native SaaS and Headless. 
Harnessing these technology principles, companies are able to develop powerful platforms for customer engagement, consulting, sales and service that seamlessly connect all channels - digital and analog. The MACH Alliance aims to help these architectures achieve a rapid breakthrough so that end customers will be able to enjoy their best digital experience at all times.
Modern digital architectures delivering superior customer experience 
The philosophy of the MACH Alliance is in line with the vision of KPS: it helps to realise projects quickly, agilely and efficiently. KPS has been building large customer interaction platforms based on MACH principles in customer projects for several years. As a transformation partner, KPS assists companies in becoming even more successful in their markets. Numerous awards impressively confirm the success of this approach. With its platforms, KPS delivers the ideal interaction of high-performance, fully integrated business processes and leading ERP systems.
As a member of the non-profit MACH Alliance organisation, KPS will be promoting the dissemination of state-of-the-art digital architectures. In addition, KPS clients will benefit from direct collaboration with thought leaders of the CX technology scene. 
A pioneering alliance 
"I’ve worked with Barnaby Moffat and the team at KPS for nearly a decade, their quality of work and commitment to getting the best for their clients has shone through every project. Having them on board as members of the MACH Alliance shows how committed they are to delivering the best outcomes for their clients. Welcome onboard!" Rory Dennis, Executive Board Member MACH Alliance, commented on the recent membership. 
"The ideas of the MACH Alliance are forward-looking, especially with regard to the agile realisation of ongoing, consistently optimised digital customer experience. We look forward to our close cooperation with the MACH Alliance boards to enable even more companies worldwide to benefit from the advantages of flexible technology ecosystems," adds Thomas Sindemann, Vice President, KPS Strategy & Innovation.

About KPS AG
KPS successfully accompanies companies on their way through digitisation. From comprehensive transformation initiative to a targeted boost of digitisation in the company - we advise our customers on all aspects from strategy and customer interaction to core business operations. With a constant eye on sustainable added value, we rely on ready-to-use products and innovative solutions, the best technologies and partners, as well as our experienced team of over 1,200 internationally based consultants. KPS is the leading partner for retail and first choice for companies that focus on their customers in a digital future and rely on state-of-the-art platforms for customer interaction. Markets are changing rapidly and companies need to transform themselves and their business models to maintain or increase their competitiveness. KPS effectively accompanies them on their path to market success. At the same time, digitisation and new technologies open up a wide range of opportunities to transform core business processes and IT systems increasing performance as a result. Companies boost efficiency, flexibility and scalability with the ready-to-use KPS Instant Platforms. For the first time, all processes of an industry are united on a single business platform, from customer interaction to operations to finance and administration - available with the best technology components in a future-proof high-performance design in the private, public or hybrid cloud. Platformise your transformation. www.kps.com 
KPS AG - Medienkontakte:<grammarly-extension data-grammarly-shadow-root="true" class="cGcvT" style="position: absolute; top: 0px; left: 0px; pointer-events: none;"></grammarly-extension><table><tbody><tr><td spellcheck="false">KPS AG</td><td spellcheck="true">Schwartz Public Relations</td></tr><tr><td>Marketing</td><td>Franziska Forster / Stephanie Thoma</td></tr><tr><td>Beta-Straße 10 H</td><td>Sendlinger Straße 42a</td></tr><tr><td>D-85774 Unterföhring</td><td>D-80331 München</td></tr><tr><td>Tel.: +49 (0) 89 35631-3310</td><td>Tel: +49 (0) 89 211871-45 / -46</td></tr><tr><td>Fax: +49 (0) 89 35631-3300</td><td>Fax: +49 (0) 89 211871-50</td></tr><tr><td>E-Mail: <a href="mailto:presse@kps.com">presse@kps.com</a> </td><td>E-Mail: <a href="mailto:kps@schwartzpr.de">kps@schwartzpr.de</a></td></tr><tr><td><a href="http://www.kps.com">www.kps.com</a> </td><td spellcheck="false"><a href="http://www.schwartzpr.de">www.schwartzpr.de</a></td></tr></tbody></table>

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KPS joins the Global MACH Alliance

<img data-image="mjrwfpge9vzp" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/bltf69d2020d83946a1/6067931bbc3ffc1037a417c0/personify.jpg" data-sys-asset-uid="bltf69d2020d83946a1" alt="personify.jpg">
11th March 2021 - London, UK - <a href="https://personifyxp.com">Personify XP</a>, the world’s first anonymous real-time analytics and personalization platform, has joined the <a href="https://machalliance.org">MACH Alliance</a>, the group of independent technology companies advocating open, best-of-breed technology ecosystems. With this membership Personify underwrites the shared belief that interoperability and open software will propel current and future digital experiences. And it reflects the company’s commitment to delivering advanced customer experiences through seamless, highly personalized online retail experiences. 
Personify XP personalizes a consumer’s online shopping experience completely anonymously. The company delivers this personalization through its proprietary AI that identifies a shopper’s purpose in real-time, and then dynamically inserts relevant content and products. These highly personalized experiences are cookie-free, completely automated and require no involvement from the retailer or brand.
Kelly Goetsch, president of the MACH Alliance, said, “We are delighted to welcome Personify XP to the MACH Alliance. The company has created a solution to automate the digital experience for anonymous shoppers in the era of highly regulated data protection. Their technology, commitment and hard work makes them the perfect fit for the MACH Alliance.”
Ben Mercer, CEO and co-founder of Personify XP, said: “We are excited to be part of the MACH Alliance and join the organization in its mission of freeing up technology. As the world’s first anonymous real-time analytics and personalization platform, we are already embracing the exciting future that the MACH Alliance is advocating.” 
Personify XP’s mission to enable personalized online retail experiences without compromising privacy is more important than ever. Google has <a href="https://techcrunch.com/2021/03/03/google-renounces-ad-tracking/">repeated its intent</a> to phase out tracking cookies, mirroring the actions of other global internet companies, and demonstrating the need for retailers and e-commerce brands to adopt a privacy-first approach. This industry-wide change helped contribute to Personify XP’s £550k pre-seed round last year. 
 
About Personify XP
Personify XP is the world’s first anonymous real-time analytics and personalization platform. By automating the types of content and products that consumers see, retailers can react in real-time to changes in an anonymous consumer’s digital journey as they move through a brand’s channels. 
This drives on average a 10% increase in revenue for the brands the company works with. Personify XP partners with global brands like boohoo, Farfetch, 7 For All Mankind, Pentland Brands, Hawes & Curtis, and Lovehoney to drive individualised experiences completely anonymously. 
Up to 95% of digital shoppers are anonymous, driven in part by cookie legislation such as GDPR and CCPA, as well as changes occurring within browsers like Safari and Google Chrome, which are all phasing out 3rd party cookies in 2022. Personify XP is able to personalize, in real time, onsite shopping behaviour by identifying the purpose of the shopper’s visit completely anonymously. <ul><li>Live on 256 websites</li><li>Served 607m customers</li><li>5.2 billion user interactions in 2020</li><li>7,600 global behaviours</li></ul>
More information is available at <a href="https://personifyxp.com">https://personifyxp.com</a>. 
About The MACH Alliance
The MACH Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, cloud-native and headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. 

Learn more at machalliance.org, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.

The MACH Alliance is a [501(c)(3)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise.

Personify XP joins the MACH Alliance

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29th March 2021 - Seoul, South Korea&nbsp;- NHN's e-commerce IT technology has joined the MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, demonstrating NHN commitment to the MACH model and building innovative and future-proof enterprise technology and enhancing the digital experiences of their customers. 
NHN Godo (CEO, Lee Yoon-sik), a commerce subsidiary of NHN (CEO, Jung Woo-jin), announced on the 29th that it has joined the non-profit organization MACH Alliance as the first company from Asia. 
MACH Alliance is a non-profit organization founded by leading technology companies in the United States and Europe. Only those with 'MACH (Microservices based, API-first, Cloud-native SaaS, and Headless) technology’, can join. 23 companies, including BigCommerce, CommerceTools, and EPAM Systems, which are among the major global commerce solution companies, and 12 ambassadors are currently members. NHN Godo is the 24th member to join the Alliance.
“We are thrilled to welcome the first company from Asia to the MACH Alliance,” says Kelly Goetsch, President of the MACH Alliance. “Asia is in several ways ahead of Europe and North-America having leap-frogged many of the incumbent systems European and North-American organizations had in place. With this new membership and geographical expansion, we are scaling out the global community of modern, open and interoperable enterprise technology and marking an important milestone to our mission.” 
MACH combines the latest IT trends with a "Microservice architecture" that allows shopping malls to run independently, ▲an "API-driven design" that increases development scalability, ▲a "cloud native SaaS" based on cloud environments, and ▲a "headless" technology that can manage shopping malls quickly and flexibly. When MACH technology is applied to shopping mall solutions, customers can flexibly respond to traffic concentrated at a specific time without the cost of large-scale development, and freely change and upgrade various functions and designs with the use of shopping mall function options. 
NHN Godo is a leading SaaS provider in South Korea and Japan, dedicated to providing ease-of-use functionalities and customizations to merchants of all sizes. NHN Godo obtained MACH certification through the shopping mall solution 'shop by'. "Shop by," a solution that applies MACH technology, has led the domestic market based on its strengths such as flexibility, scalability, speed, and openness 
"Because the concept of MACH technology is not only a shopping mall but also a big way to develop IT in the future," NHN Godo’s CEO, Lee Yoon-sik, said. "The acquisition of MACH certificate means that the shop by has been recognized as an international top technology in the E-commerce industry. It is planning to upgrade the domestic shopping mall solution market to a global level by applying new technologies to solutions quickly.”
NHN Godo a company that focuses on online shopping mall solutions is taking the lead in advancing IT technology in the online shopping mall market. The Golden Shield Project, which transplantsNHN's security/control/infrastructure capabilities to NHN's high-level shopping mall solutions, has recently been recognized as a full-time member of the MACH Alliance.
About The MACH Alliance
The MACH Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, cloud-native and headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future.
Read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.
The MACH Alliance is a [501(c)(3)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise.

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NHN Godo first Asian company to join the global 'MACH Alliance'

NHN Godo first Asian company to join the global MACH Alliance

FEBRUARY 22, 2021 – San Francisco - New York - London - Amsterdam - Berlin – Out with the old, in with MACH. That's what a poll of global IT leaders found regarding their plans to revamp, or retain, their enterprise architectures. 
The research, conducted by DJS Research and commissioned by the <a href="http://www.machalliance.org">MACH Alliance</a>, the global not-for-profit organization dedicated to advocating for an open, best-of-breed technology ecosystem for enterprise solutions, polled senior level technology decision makers (CIOs/CTOs, VP/SVP, Senior Manager) across the U.S., U.K. and Germany. 
Eighty-one percent of respondents expressed the strong intention to increase MACH elements in their front-office architecture in the next 12-months. Geographically, those in the U.S. indicated the greatest emphasis on this strong intention (U.S.-based respondents: 59% vs. Germany-based respondents: 27%, for example). This is largely in response to the time and cost burden businesses face when needing to manage upgrades that come with the incumbent systems. More on that below. 
The painful cost of upgrades (hint: it's not only budgetary) 
The research made it clear that upgrades are putting a strain on budgets. A quarter of IT decision makers surveyed said they spend over half of their IT budget on front-office upgrades. 
But it's not only about pressure on the budget. Upgrades are distracting IT teams from innovating, and that comes at a cost, too. Respondents said their teams spend an average of 40% of their time delivering front-office upgrades. That represents a huge portion of time that should be dedicated to innovation and improving customer experience – but isn't.
Customer demands are key driver toward greater MACH adoption 
Companies are struggling to meet evolving customer needs. More than half of respondents said they can not deliver improvements to the customer/end user experience at speed with their current infrastructure. And only about 1/3 (35%) said their infrastructure is keeping up with customer/end user demands. 
Improving CX is the largest driver in urging IT leaders to further explore MACH: 6/10 (63%) respondents said customer experience is the main driver of their transition to a modern MACH infrastructure, while 57% noted the ability to innovate faster and 55% noted the desire to improve competitive advantage as their top drivers. 
C-Suite drives the shift to composable
Ninety-four percent of those surveyed who hold c-suite titles said they would not maintain the status quo in the future regarding their intention to increase MACH investment. 
"We're extremely encouraged to see that c-level executives are driving the adoption of MACH across their organizations," said Matt Bradbeer, MACH Alliance co-founder. "The executive suite has clearly seen how a composable architecture can deliver real bottom-line impact, especially at a time when quickly adapting to evolving customer needs is so crucial. This modern approach allows a degree of flexibility, performance and cost savings we've not seen before."
So what's holding companies back? 
IT team resistance to change is the main barrier to moving to a MACH front-office infrastructure, according to respondents. Forty percent noted this as the top barrier within their organizations, followed by the length of time between making the initial investment and seeing long-term benefits, and dependence on current vendor for business continuity (tied for the second most commonly chosen option at 31%).
"We know there's still trust in the age-old way of doing things," said MACH Alliance President, Kelly Goetsch. "A new architectural approach means re-thinking and re-learning how things get done, and that takes a willingness to embrace change. That's a big part of why the MACH Alliance exists – not only to advocate for this approach, but to counsel companies on how to go about bringing it into their own enterprise. Moving to a new digital maturity model is not a small undertaking, but it's worth it. And once the shift is made, things are easier going forward, for good."
To see the full report, visit <a href="https://bit.ly/2ZySBgc">https://bit.ly/2ZySBgc</a>.
About the MACH Alliance
The MACH Alliance is the [501(c)(3)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> here and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.

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New research: 81% of global IT decision makers plan to add Microservices-based, API-first, Cloud-native and Headless (MACH) elements to their architecture in next 12 months

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Amsterdam, The Netherlands, 1 February 2021 - Vamp, the world’s first AI Ops platform for Continuous Release Orchestration, announced today it has joined the <a href="http://www.machalliance.org/">MACH Alliance</a>, the independent non-profit organization dedicated to advocating for open, best-of-breed technology ecosystems. As part of this group, Vamp will work with other members to educate the market on how it can benefit from tech ecosystems that are microservices-based, API-first, cloud-native SaaS and headless in the complex modern technology landscape. 
“The MACH Alliance is extremely excited to welcome Vamp,” says Kelly Goetsch, president of the MACH Alliance. “Vamp has built and offers a unique microservices platform opening the new category of ‘Enablers’ for the MACH Alliance. Vamp is not a typical MACH vendor, nor a service provider, but facilitates implementations of MACH architecture through their platform and is therefore a key and certified element in the MACH landscape.”
The MACH Alliance launched in June 2020 and is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences.
“Vamp accelerates digital companies to release their software features faster, more frequently, and with full automated reliability. We are active in the Cloud-Native space from its inception, and integrate seamlessly with technologies like Kubernetes, microservices and machine learning,” says Olaf Molenveld, CTO & Co-founder of Vamp. “As we ourselves, in the foundation of our Vamp platform, use the technologies that MACH promotes, but also accelerate the adoption of these technologies in digital companies, we felt aligned and in-sync with all the MACH alliance stands for from day one. We truly believe that, together with all the members of the MACH alliance, we can lift the online digital world into a better space, where customers are serviced better day by day by creating real value and creating a culture of seamless experimentation and improvement.”
—
About Vamp
Based in Amsterdam, Vamp is the industry’s first AIOps platform designed to help engineering, DevOps and SRE teams to release software faster and more frequently with near-100% reliability for great customer experience. Vamp was founded and launched in 2015 by Olaf Molenveld, and is backed by European venture capital firms. Customers include Nebraska Furniture Market, WeGroup, Parkius and DeltaBlue. Follow Vamp on Twitter and request a demo at <a href="http://vamp.io">vamp.io</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(3)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.

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Vamp Joins The MACH Alliance To Help Enterprises Accelerate Their Release Cycles

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JANUARY 19, 2021 - San Francisco - New York - London - Amsterdam - Berlin - The <a href="http://www.machalliance.org">MACH Alliance</a>, the not-for-profit organization dedicated to advocating for an open, best-of-breed technology ecosystem for enterprise ecommerce solutions, has announced it will host the first-ever <a href="https://machalliance.org/MACHathon">MACHathon </a>later this week. MACH stands for Microservices-based, API-first, Cloud-native and Headless. As such, the MACHathon calls on teams to build their most out-of-the-box ideas using only MACH technology. 
The theme "Getting Unstuck" is a nod to the grip the COVID-19 pandemic has had on the world, leaving people stuck at home in a way many have never experienced. Teams are encouraged to think about the ways technology can get society virtually unstuck, empowering people to connect, move and exist in new and innovative ways. Members of the MACH ecosystem will make their products, knowledge and coaching available to participating teams as they build out their projects. 
"The edge this hackathon has over traditional ones is that teams aren't building from scratch; they're starting with microservices-based apps, which are essentially ready-made building blocks," Pascal Lagarde, VP Commerce of Valtech and MACH Alliance executive board member. "Rather than spending days writing lines of code, participants will spend the week pushing the envelope of MACH technology and composable architectures to see just how big and bold this approach enables us to be in a limited period of time. We anticipate some pretty incredible, forward-thinking outcomes."
Teams can be physically anywhere in the world. The MACH Alliance will offer demos of the tech and mentoring from experienced engineers to help teams develop their projects. The week will close with virtual presentations, and prizes will be given to the winning ideas. Award categories include: * Maturity: The award for the most complete end-to-end solution
* Usability: The award for the most innovative UI/UX
* Integration: The award for the most innovative combination of solutions stacked together
* Relevance: The award for the solution with the highest perceived value for the end users
* Viability: The award for the solution with the highest perceived business value
* 1st Annual MACHnificent award: The grand prize for the overall MACHathon winner To learn more, visit<a href="https://machalliance.org/MACHathon"> https://machalliance.org/MACHathon</a>. 
About the MACH Alliance
The MACH Alliance is a [501(c)(3)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.

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MACH Alliance to host first-ever MACHathon January 22-29 themed "Getting Unstuck"

<h2> </h2><h2>Voucherify.io joins the MACH Alliance</h2>
Voucherify.io is the first Promotion Management Platform to join the MACH Alliance. Voucherify.io enables companies to quickly build personalized coupon, discount, referral, and loyalty campaigns with MACH technology. Katowice, Poland – 18/01/2021 – Voucherify.io announced today that it joined the <a href="http://www.machalliance.org">MACH Alliance</a>, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, demonstrating Voucherify.io’s commitment to building innovative and future-proof enterprise technology and to enhancing the digital experiences of their customers. Voucherify is an all-in-one Promotion Management Platform that enables companies to build personalized coupon, discount, referral, and loyalty campaigns faster. Voucherify is based on MACH technology, making it fast to integrate, flexible in use, and cutting the integration time and cost to close-to-none. Thanks to its flexible API, it is possible to integrate it with any e-commerce stack of choice. To make the integration even faster, Voucherify offers out-of-the-box integrations with e-commerce platforms, CRM systems, distribution channels, Google Analytics and Google Ads. The MACH Alliance (Microservices-based, API-first, Cloud-native SaaS, and Headless) launched in June 2020 and is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences.
“We’re happy to welcome Voucherify to the MACH Alliance, says Kelly Goetsch, president of the MACH Alliance. “They’ve built their solution from the ground up using the MACH principles, making them highly flexible, easy to integrate and a perfect fit for the MACH Alliance”
“We created Voucherify.io at our software house, rspective, because we noticed that our clients were struggling with their promotions. Because of the success of our product, we spun it out into its own standalone company.The companies we worked with lacked a holistic tool to launch, manage, and report on promotions without the need to involve developers at every step of the journey. Building such a tool from scratch was slow and expensive.” says Tomasz Pindel, CEO of Voucherify.io. “We have built Voucherify.io — an all-in-one promotion engine — MACH-first, which makes it a fast-to-integrate, scalable and affordable solution for our clients. We know first-hand how much value MACH-first solutions bring to enterprises, and we are happy to join MACH Alliance, who shares the same vision, to support enterprises with their transformation to open and composable architecture.” 
About Voucherify.io 
Voucherify was born in 2015 at <a href="https://www.rspective.com/">rspective</a>, a pragmatic and experienced software house based in Katowice, Poland. The founders of rspective have noticed that their clients were struggling with running promotional scenarios efficiently, lacking a holistic tool to launch, manage, and report on promotions without involving developers at every step of the journey.
This is why they have created Voucherify – an affordable, all-in-one MACH promotion management software that requires minimum developer effort to integrate, offers plenty of out-of-the-box features and integrations and is designed to empower your marketing team to quickly launch and efficiently manage coupon and gift card promotions, giveaways, referral and loyalty programs. Voucherify empowers marketers and developers with flexible API to develop, implement, and track targeted promotional campaigns. 
<a href="https://www.voucherify.io/">Learn more about Voucherify.io</a>
About the MACH Alliance
The MACH Alliance is a [501(c)(3)] non-profit organization governed by an independent board and does not endorse specific vendors, members, or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native, and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: commercetools, Contentstack, EPAM Systems (NYSE: EPAM), and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.

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Voucherify.io joins the MACH Alliance

<h2>Moovweb Joins the MACH Alliance to Help Advance the Movement Towards Composable Technologies </h2>
San Francisco, December 18th 2020 - <a href="https://www.moovweb.com">Moovweb</a>, the performance-focused home for all headless front-ends that makes them faster and easier to manage, announced today it has joined the <a href="http://www.machalliance.org">MACH Alliance</a>, an independent group of tech companies dedicated to advocating for open, best-of-breed technology ecosystems. As a part of this group, Moovweb will work with other members to educate the market on how they can benefit from open tech ecosystems that are microservices-based, API-first, cloud-native SaaS and headless in the complex modern technology landscape 
"Moovweb adds simplicity, speed and ultimately more revenue by applying the benefits of Jamstack to the front-ends of large-scale commerce experiences," says Kelly Goetsch, President of the MACH Alliance. "Their vision and technology exemplifies MACH Alliance members and I couldn't be happier to have them join the alliance."
The MACH Alliance, (Microservices-based, API-first, Cloud-native SaaS and Headless) launched a few months ago and is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences.
“Moovweb strives to make the Web faster and easier to develop for, bringing Jamstack and MACH approaches to large, revenue-generating websites,” says Ajay Kapur, CEO of Moovweb. “So when we heard that the MACH Alliance had established it was clear that its values aligned with our own, so joining became a no-brainer. We are committed to advance the movement towards composable architecture with other MACH Alliance members, and strongly believe that this is the future of enterprise technology.”

About the MACH Alliance
The MACH Alliance is a [501(c)(3)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.
 
About Moovweb
Moovweb’s flagship product, <a href="http://www.moovweb.com/products">Moovweb XDN, </a>brings the simplicity and speed benefits of Jamstack to large-scale revenue-generating sites, such as eCommerce and Travel websites. It is the only platform to consistently deliver sub-second speeds for large websites, while simplifying development workflows and minimizing DevOps.
Moovweb XDN provides an all-in-one Jamstack platform to develop, deploy, preview, split test and monitor your frontend. The platform provides powerful tools for front-end developers and includes an applications-aware CDN-as-JavaScript and easy-to-use serverless tier to power APIs and server-side rendering for all major frameworks. All major JavaScript frameworks, including Vue, React, Angular, Next, Nuxt, Vue Storefront, React Storefront and more are supported, as well as virtually every backend solution.
For more information, visit <a href="http://www.moovweb.com">www.moovweb.com</a> and follow us on <a href="https://twitter.com/Moovweb?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a>, <a href="https://www.linkedin.com/company/moov-corporation">LinkedIn</a>, and <a href="https://www.facebook.com/moovweb/">Facebook</a>.

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Moovweb joins the MACH Alliance

San Francisco, December 14th 2020. <a href="https://uniform.dev/">Uniform.dev,</a> a San Francisco based startup in digital experience platform (DXP), announced today it has joined the <a href="http://www.machalliance.org">MACH Alliance</a>, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, demonstrating Uniform’s commitment to the MACH model. Uniform enables the fastest personalized sites for the enterprise by Jamstack-enabling current platforms, creating scale and flexibility without the hassle of full replatforming. 
Uniform, founded by a team of digital experience platform (DXP) veterans, has been focused on building a platform helping the enterprise create the fastest personalized sites to help them engage their customers. Uniform both brings modern developer tools and edge-based personalization to existing technologies, such as Content Management Systems and DXPs, and brings marketing capabilities to a predominantly developer centric, Jamstack ecosystem.
“We are excited to join the MACH alliance, a common thread among the members is that we all advocate for a better, simpler and more flexible approach for enterprise architecturesand apps. Today most enterprises replatform every 4-6 year, which are painful, expensive and quite frankly doesn’t help provide better value for their customers. By applying MACH technologies, it supports the enterprise in having a pluggable, scalable, replaceable stack, where each component can be replaced, without disrupting the different components in the stack. This allows the enterprise to focus on evolving their digital experience stack and focus on value realization, rather than expensive and disruptive replatform projects.” says Lars Birkholm, Co-founder and CEO of Uniform.<h2> </h2>
"We are thrilled that Uniform is joining. While they are still a startup they are already a leading personalization and delivery vendor. Through their JAMstack approach, they add composability and flexibility to many enterprise experiences. Their approach exemplifies MACH”, says Kelly Goetsch, president of the MACH Alliance. 
“Uniform makes the fastest personalized sites possible. Page performance matters, as it impacts search engine rankings and bounce rates, where faster loading sites get better search engine positions and lower bounces, this helps increase engagement, conversions and ultimately growth. Having a monolithic suite approach prevents the enterprise from acting fast on changes, this is where the MACH approach benefits the enterprise. With the impact of COVID-19, we saw those enterprises that could quickly adapt to the new normal, whether it was tuning commerce, changing supply-chain or being able to handle higher digital demands are those that create most value for the customer. MACH helps the enterprise act faster and to be ready to adapt to new changes.” says Christian Pelle, Director of Growth at Uniform. <h2> </h2>
--
About Uniform.dev
Uniform enables the fastest personalized sites for the enterprise by Jamstack-enabling current platforms, resulting in instant, global scaling, reduced cost and faster time-to-market without requiring expensive, time-consuming re-platforming. Uniform also brings the personalization features of a Digital Experience Platform to Jamstack applications.
Learn more at Uniform.dev and follow us on <a href="http://www.twitter.com/Uniformdev">Twitter.com/Uniformdev</a>
About the MACH Alliance
The MACH Alliance is a [501(c)(3)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.

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Uniform.dev Joins the MACH Alliance

Bethesda, MD – December 10, 2020 - <a href="http://www.dminc.com/">DMI</a> announces it has joined the <a href="http://www.machalliance.org">MACH Alliance</a>, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, demonstrating software commitment to the MACH model. DMI is a global technology solutions company that specializes in digital strategy, design, transformation and support. Utilizing expertise from six unique DMI Groups, in the areas of AI & Analytics, Commerce, Experience, Managed Services, Transformation, and Government, DMI delivers intelligent digital transformation solutions that meet organizations where they are. 
The MACH Alliance, (Microservices-based, API-first, Cloud-native SaaS and Headless) launched early this year, and is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences.
"We are thrilled that DMI is joining the MACH Alliance" said Kelly Goetsch, president of the MACH Alliance.&nbsp;"DMI exemplifies the new generation of MACH-focused systems integrators by their dedication to best-of-breed, composable architectures. They've consistently demonstrated their customer-first approach by embracing MACH long before it was even coined as a term."
“Being a member of the Alliance connects DMI to providers of leading commerce related technologies. Together with these partners, DMI can develop best of breed solutions for our clients, resulting in optimized responsiveness to their customer needs,” said Marc Irish, DMI President, Digital Commerce Solutions.
Companies are tapping into a growing number of digital channels to reach their customers. It is critical that these companies adopt a technology approach that is highly available, highly scalable and highly flexible. MACH Alliance members are committed to anticipate future ways to embed technology in our daily lives. For more information on DMI’s involvement with MACH Alliance, please visit <a href="https://dminc.com/strategic-partners/mach-alliance/">https://dminc.com/strategic-partners/mach-alliance/</a>. 

About DMI
DMI is a global technology solutions company that specializes in digital strategy, design, transformation and support. Utilizing expertise from six unique DMI Groups, in the areas of AI & Analytics, Commerce, Experience, Managed Services, Transformation, and Government, DMI delivers intelligent digital transformation solutions that meet organizations where they are. Born digital, DMI has been delivering mission-critical, enterprise grade solutions since 2002 for over a hundred Fortune 1000 enterprises and all fifteen U.S. Federal Departments. DMI has grown to 2,500+ employees globally and has been continually recognized by top industry analysts as market leader as well as a Top Place to Work by the Washington Post. <a href="http://www.dminc.com">www.DMInc.com</a>
Follow us on <a href="https://www.linkedin.com/company/51648/">LinkedIn</a>, <a href="https://www.facebook.com/DMI2002">Facebook</a>, <a href="https://www.instagram.com/dminc2002/">Instagram</a>, and <a href="https://twitter.com/DMI2002">Twitter</a>
About the MACH Alliance
The MACH Alliance is a [501(c)(3)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.

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DMI Joins the MACH Alliance to Help Future Proof Enterprise Technology

Malmö – November 16, 2020 - Occtoo announced today it has joined the <a href="http://www.machalliance.org">MACH Alliance</a>, a group of independent tech companies dedicated to advocating for, best-of-breed technology ecosystems, demonstrating Occtoos commitment to open and composable architectures. Occtoo helps digital officers, marketers and developers to create a relevant customer experience in all channels through their Experience Data Platform and are excited to join the global community of innovative software vendors built on MACH standard.
The MACH Alliance, (Microservices-based, API-first, Cloud-native SaaS and Headless) launched in June 2020 and is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences.
“We very much welcome Occtoo, says Kelly Goetsch, president of the MACH Alliance. “Occtoo offers a unique capability to unify any type of experience data, add personalization logic and make it available in real-time in any channel, powering relevant digital experiences globally. This is complementing to the overall offering of the other members of the certified MACH suppliers. The team behind Occtoo has a strong background from the field of marketing technology and digital commerce and is an excellent addition to the MACH Alliance community”
Niclas Mollin, CEO of Occtoo says, “We have been in the industry for many years and experienced the impact of technology for good and for bad. Digital innovation and technology itself is advancing fast and companies need a beacon to navigate their way forward. The MACH Alliance is a great initiative that is positioned to become that beacon, and for Occtoo it was clear that we wanted to be part of this group of innovators. Together we want to inspire business leaders with the benefits of going MACH, benefits that given current circumstances becomes more important by the hour.”<img src="https://lh5.googleusercontent.com/zPZfZeoWZ1U2QL3cDsaLLOno8xbgXFm0mGgr2huJKod5ZqD5zzN47AhEJUzwwInDXZ6eX1zuKXlo8sdud6RAAcG1viy9n2jbAso1oYt8ihEYxQSetuAtSLqVwOLhpTTE9GuihD9c" width="762" height="491" data-image="t3g5y7u1t1pg" style="width: 762px; max-width: 762px; height: 491px;">
About Occtoo
Occtoo is an Experience Data Platform used by companies such as Cartier, Fjällräven and Intersport to create a relevant customer experience everywhere. With Occtoo digital officers, marketers and developers can easily unify all their content and experience data, add personalization logic and create an API with a click to publish and collect data in real time in any frontend of choice. Occtoo is the missing piece of a modern unified experience stack, enabling speed in the “idea-to-deployment” process and without the hassle of ripping and replacing in your existing technology stack. 

Read more on <a href="https://hubs.ly/H0zYFJM0">www.occtoo.com</a> or follow us on <a href="https://www.linkedin.com/company/occtoo">Linkedin</a>. 
About the MACH Alliance
The MACH Alliance is a [501(c)(3)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.

Founding members include: commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.

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MACH Alliance Expands with Experience Data Platform Occtoo

Vienna - October 9, 2020 -&nbsp;McFadyen Digital&nbsp;joins the MACH Alliance, a group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, demonstrating McFadyen Digital’s commitment to the MACH model. McFadyen Digital is&nbsp;a global commerce agency that builds award-winning ecommerce and marketplace experiences for retail and B2B brands, announced today it is joining the MACH Alliance as its latest member.&nbsp;
The MACH Alliance, (Microservices-based, API-first, Cloud-native SaaS and Headless) launched two months ago and is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences.
“We’ve been growing and experiencing great market acceptance since our June launch, says Kelly Goetsch, president of the MACH Alliance. “McFadyen Digital is a valuable addition to the alliance with a demonstrated commitment to MACH architecture, and a clear focus on enterprise success. The MACH Certification focuses on flexibility and future-proofing, something all members have engrained in how they think about digital commerce.”
Participation in this initiative is the latest step in McFadyen Digital’s 22 years of transforming digital commerce.
“We’re honored to collaborate with other thought leaders in the MACH Alliance in driving better user experiences, technology architectures and returns on digital investments,” says Tom McFadyen, CEO of McFadyen Digital. “The MACH architecture addresses the challenges we frequently see with extensibility, scalability, and maintainability when building billion-dollar sites.”
With ecommerce taking on a new level of societal importance in light of the continued pandemic, enterprises need to be nimbler than ever as competition and customer expectations continue to rise. Across both retail and B2B segments, customers increasingly prefer “low-touch” or “no-touch” online transactions. The MACH Alliance is uniquely positioned to help enterprises meet-and-exceed customer expectations in a future-proof manner to hand the now and whatever comes next. 


About McFadyen Digital McFadyen Digital creates award-winning online marketplace and ecommerce experiences for the world's most prominent brands. Our clients seek to delight their customers with memorable online shopping experiences, and we deliver those results on-time and on budget.
With over 33 years of experience with large enterprise commerce projects, our strategy, technology, design, and ongoing innovation services delivered from our offices in the US, Brazil, and India, provide scalable and repeatable results. During 20 years of global delivery McFadyen Digital has optimized the quality, cost, and timeframe benefits of on-shore, near-shore, and off-shore team collaboration.
For more information visit <a href="http://www.mcfadyen.com/" onclick="linkClick(this.href)" rel="nofollow">http://www.mcfadyen.com</a>, connect with us on <a href="https://www.linkedin.com/company/mcfadyendigital/" onclick="linkClick(this.href)" rel="nofollow">LinkedIn</a> or follow us on <a href="https://www.twitter.com/mcfadyendigital" onclick="linkClick(this.href)" rel="nofollow">Twitter</a>.
About the MACH Alliance The MACH Alliance is a [501(c)(3)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e" onclick="linkClick(this.href)" rel="nofollow">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance" onclick="linkClick(this.href)" rel="nofollow">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance" onclick="linkClick(this.href)" rel="nofollow">LinkedIn</a>.

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McFadyen Digital joins the MACH Alliance

Independent group drives advocacy of modern approach to enterprise ecommerce business solutions through microservices, API-first, cloud-native SaaS and headless experiences 
Austin – November 10, 2020 – <a href="http://www.bigcommerce.com?utm_source=BusinessWire&utm_medium=pressrelease&utm_campaign=MACH_Alliance">BigCommerce</a> (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established brands, today announced it has joined the MACH Alliance, a newly-formed group of independent tech companies dedicated to advocating for an open, best-of-breed technology ecosystem for enterprise ecommerce solutions. As part of this group, BigCommerce will work in collaboration with members to enhance education, development and adoption of composable infrastructures through microservices-based, API-first, cloud-native SaaS and headless technology and digital experiences.
“The MACH Alliance mission is a perfect reflection of our own strategy to offer merchants an open, flexible and best-of-breed platform ecosystem that can help future-proof their ecommerce business,” said Jimmy Duvall, chief product officer at BigCommerce. “This alignment on composable architectures was a primary reason that BigCommerce joined the MACH Alliance, and we are excited to work collaboratively alongside partners such as EPAM, E2X, Valtech and others.” 
According to analyst firm Gartner, “by 2022, 80 percent of digital experience platforms will be deployable in a hybrid headless fashion1.” Since 2018, BigCommerce has enabled merchants to build scalable, content- and experience-driven digital commerce experiences through headless deployments. APIs allow for full access to the data and business logic of the BigCommerce platform, enabling merchants to connect third-party integrations, mobile applications or a front-end CMS or DXP to create a headless storefront. Participation in the MACH Alliance will create additional opportunities for BigCommerce to advance MACH principles as the modern standard.
"BigCommerce has a clear commitment to a better way forward for IT architecture that is open and composable," said Sonja Kotrotsos, vice president of the MACH Alliance. "That vision, which defines their own approach, is exactly where the MACH Alliance sees the future of technology heading. It is this kind of set-up that will drive the new era of tech, and it's with great excitement that we welcome BigCommerce on board to the Alliance so we can advocate for this future-proof approach together." 

1 “<a href="https://www.gartner.com/en/documents/3970519">Hybrid Headless Content as a Service Is the Future of Digital Experiences.</a>” Gartner. October 21, 2019.
About the MACH Alliance
The MACH Alliance is a 501(c)(3) non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="https://machalliance.org/">machalliance.org</a>, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="https://twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance/">LinkedIn</a>.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. As a leading Open SaaS solution, BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2B and B2C companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Sony, Vodafone and Woolrich. Headquartered in Austin, BigCommerce has offices in San Francisco, Sydney and London. For more information, please visit <a href="http://www.bigcommerce.com">www.bigcommerce.com</a> or follow us on <a href="http://twitter.com/BigCommerce">Twitter</a>, <a href="https://www.linkedin.com/company/bigcommerce/">LinkedIn</a>, <a href="http://instagram.com/bigcommerce">Instagram</a> and <a href="http://facebook.com/bigcommerce">Facebook</a>.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.&nbsp;<img data-image="xvwllkx4bwmg" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt414113a6b7836048/5faa9b934a4abb73ff79cb15/201110-blog-post.pptx_(1).jpg" data-sys-asset-uid="blt414113a6b7836048" alt="201110-blog-post.pptx_(1).jpg">

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BigCommerce Joins MACH Alliance to Propel Growth of Composable Tech Infrastructure

14 September 2020 - Today, the MACH Alliance, an independent not-for-profit organization dedicated to advocating for open, best-of-breed technology ecosystems for enterprises, is proud to announce that three well-respected technology leaders have joined their advisory board. 
The board welcomes <a href="https://www.linkedin.com/in/nialledwards/">Niall Edwards</a>, head of retail digital transformation at the LEGO Group, <a href="https://www.linkedin.com/in/giles-s-5229871/">Giles Smith</a>, Digital Director, at a well known luxury retailer and <a href="https://www.linkedin.com/in/jamiehancox/">Jamie Hancox</a>, founder of Commerce Futures. All three support the mission and vision of the alliance and are excited to offer their expertise to help guide the organization’s growth.
“Welcoming these independent leaders to our advisory council only weeks after launching the Alliance means a lot to the cause of untangling enterprise software and ensuring companies are comfortable with going best-of-breed. For them to advise us and to make their first-hand experience available to a wider audience directly and through the materials the MACH Alliance publishes, is incredibly important to the market”, says Kelly Goetsch, co-founder and president of the MACH Alliance. 
The three new members have all been intimately involved in transitioning enterprises to composable technology architecture and fully believe MACH ecosystems will drive the future of business. They are keen to allow other companies and technology transformation leaders to benefit from wealth of first-hand knowledge and insight they’ve gained from their experiences.
Niall Edwards says he embraces the opportunity, explaining, “It is so exciting to witness the formation of the MACH Alliance and the increasing industry realisation that building commerce and broader technology ecosystems from composable, decoupled and independent parts delivers exceptional benefits in time to market, flexibility and durability.” In addition, he believes, “This new mindset, as much as the combination of technologies and architectural patterns, leads to increased value delivery from technology transformation and has certainly enabled a much more rapid and innovative digital product development process where it has been adopted.”
Giles Smith is also pleased to take a seat on the board. “I am glad that my experience of going with the most modern tech setup can now help other companies through the MACH Alliance. Building composable microservices, using headless and API first principles enables retailers to respond much faster to new innovations.”
Smith feels now is the perfect time for the MACH Alliance. “If things change or something emerges that is far and above what is in-house, companies want to be able to adopt it without the barriers of the past. For the last ten years, unstitching technologies has been too big an effort and cost. MACH is now table stakes for any retailer's survival, let alone success ”
James Hancox says, “I am delighted to offer my experience as an independent, operating in both the technology vendor and digital business communities. My own day-to-day experiences of understanding the challenges, ambitions and requirements of digital brands means I hope to offer ‘real world’ feedback to the members of The Alliance, as the group works to place their customer’s needs at the heart of the organisation.” He adds, “The inevitable and significant shift towards low code/composable “stacks” will need businesses to both understand the new world in detail and feel comfortable managing the transition – which will take a great deal of time and energy. I’m hoping The Alliance is truly able to make the journey easier and simpler for those who wish to embark.” 
About the MACH Alliance
The MACH Alliance is a [501(c)(3)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website. 
Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org and follow us on Twitter and LinkedIn.

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MACH Alliance Welcomes Three Independent Experts to its Advisory Board

MINNEAPOLIS - September 2, 2020 - Today, the MACH Alliance, a group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, welcomes Four51. Four51 is a US based eCommerce player with 20 years of experience, having helped hundreds of enterprises transform their eCommerce, order management, and B2B marketplace experiences through their platform OrderCloud™. 
The MACH Alliance, (Microservices-based, API-first, Cloud-native SaaS and Headless) launched two months ago and is rooted in the common belief of all members that the interoperability and open architecture of modern software will propel current and future digital experiences. “We have enjoyed great support in the market since our launch at the end of June with many companies wanting to join. And we are thrilled that a leading company like Four51 has applied a few weeks ago and is a certified member as of today. All companies receiving MACH Certification meet the same technology criteria focused on making enterprises flexible and future proof”, says Kelly Goetsch, president of the MACH Alliance. 

The MACH Alliance reflects Four51’s commitment to future-proofing their customers’ technology through Microservices, API-first, Cloud and Headless architectures. "We are thrilled to be part of the MACH Alliance and to join forces with organizations that share in our mission - eliminating the limitations of software,” explains Mark Johnson, CEO at Four51. “Today, more than ever, enterprises need technology that enables them to adapt to changing business landscapes. MACH architecture provides the flexibility, scalability, and speed needed to remain relevant as customers' needs change and business strategies transform."
COVID-19 has only amplified the need for adaptability for any company. “We and our fellow MACH Alliance members provide enterprises with the flexibility needed at a time like this to go fast, be innovative, and make changes as customers’ needs continue to evolve,” explains Johnson. 
Analysts like Gartner agree that “the COVID-19 pandemic has propelled the digital market to new heights by forcing organizations into adoption and vendors into new approaches” (Magic Quadrant for Digital Commerce 2020). We are a digital inflection point, where digital experiences will look fundamentally different from what they were before the pandemic. The MACH Alliance is positioned to help enterprises with future-proof technology solutions today and tomorrow.
About the MACH Alliance
The MACH Alliance is a [501(c)(3)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at<a href="http://machalliance.org"> machalliance.org</a>, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on<a href="http://www.twitter.com/machalliance"> Twitter</a> and<a href="https://www.linkedin.com/company/machalliance."> LinkedIn</a>.
About Four51:
Inspired by the temperature at which paper burns (451°), Four51 is a technology solutions company dedicated to shattering antiquated business processes and out-innovating the limitations of eCommerce. Four51 designs, develops, and delivers digital transformation through modern, customizable eCommerce, order management and B2B marketplace solutions powered by its API-first, headless eCommerce platform, Four51 OrderCloud™, that dramatically change the economics of businesses. Companies like Aveda, Winmark, Bachman’s, Archway, and Diversified Foodservice Supply have looked to Four51 as their go-to strategic partner for the past 20 years. Learn more at <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.four51.io&esheet=52177343&newsitemid=20200225005037&lan=en-US&anchor=www.four51.io&index=10&md5=c76bd70a78482d3ba693c760d72e53d6">www.four51.io</a> and discover OrderCloud at <a href="http://ordercloud.io">ordercloud.io</a>.

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Four51 Joins the MACH Alliance

Today, the&nbsp;MACH Alliance, a group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, issues an open call to all fast-growing SaaS startups and scaleups to join its open ecosystem of like-minded independent technology and services companies. 
Algolia, Amplience, Cloudinary, commercetools, Constructor.io, Contentful, Contentstack, E2X, EPAM Systems (NYSE: EPAM), Fluent commerce, Frontastic, Mobify, Valtech and Vue Storefront have already joined as inaugural members, and the Alliance invites like-minded companies to do the same. Ideal sectors that should consider joining, include:
-&nbsp;Commerce
-&nbsp;Content management
- Customer relationship management
-&nbsp;Data management
&nbsp;- Digital experience
- Enterprise communication
- Enterprise resource planning (ERP)
- Order management systems
- Personalization
<a href="https://register.gotowebinar.com/register/1100995276597392651">At its debut webinar on July 7</a>, the founding members will present what the Alliance is, what it aims to achieve and why enterprises need composable, best-of-breed solutions to modernize their digital infrastructure. The C-level executive roundtable will also highlight why single vendor technology platforms are no longer the best option and open tech ecosystems are the way of the future. Panelists include:
* Dirk Hoerig, CEO at commercetools
*&nbsp;Neha Sampat, CEO at Contentstack 
*&nbsp;Auke van Urk, CTO at Valtech, on the MACH Alliance advisory board
*&nbsp;Elaina Shekhter, CMO at EPAM, on the MACH Alliance advisory board 
 
The MACH Alliance launched in June 2020 and is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences. 
 
Companies <a href="https://thankyoufortheinput.typeform.com/to/HIKm52">test here</a> if their technology offering complies with the MACH Principles.&nbsp;

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MACH Alliance Demonstrates Vision for Modern Tech Ecosystem at Debut Webinar

Mindcurv is the first organization to join since the launch of the Alliance in June, which now counts 15 members. As a global digital agency, Mindcurv designs and implements scalable, composable digital platforms and cloud infrastructures for leading companies. Due to&nbsp;its focus on composable architectures and expertise in MACH technology, Mindcurv is proven ‘MACH certified’.
<a href="https://mindcurv.com/news/press-release-mach-alliance/"> </a><a href="https://mindcurv.com">Click here for more information</a>

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Mindcurv joins the MACH Alliance

Today, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech globally introduce and officially launch the MACH Alliance, a group of independent, future-thinking tech companies dedicated to advocating for open, best- of-breed technology ecosystems. The Alliance is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences. Algolia, Amplience, Cloudinary, Constructor.io, Contentful, E2X, Fluent commerce, Frontastic, Mobify and Vue Storefront have already joined as inaugural members, and the Alliance invites like-minded companies to do the same.
The “MACH” namesake, which stands for Microservices based, API-first, Cloud-native SaaS and Headless, is inspired by the supersonic speed at which software&nbsp;ecosystems can better serve enterprises. The MACH Alliance is committed to helping enterprises adopt and adapt the best and most agile systems, processes and skills to&nbsp;turn their digital practices into business differentiators.
“The goal of the MACH Alliance is to drive awareness for the benefits of modern&nbsp;software ecosystems that provide the flexibility and openness that traditional software&nbsp;suites were not designed with,”says Matthew Baier, Advisory Board Member to the&nbsp;MACH Alliance and COO at ContentStack. “The demand for flexibility and speed has&nbsp;been increasing for years and the current pandemic has further escalated the urgency&nbsp;to adopt and provide digital solutions and experiences. The alliance will serve as an&nbsp;educator and advisor for organizations embracing a more modern, agile and effective&nbsp;digital stack and ecosystem.”
At its <a href="https://register.gotowebinar.com/register/1100995276597392651">debut webinar on 7 July,</a> founding members will demonstrate what a MACH&nbsp;platform consists of technically and answer questions about what the landscape of&nbsp;MACH suppliers looks like.
“Today, there are hundreds of proven SaaS vendors that solve specific business&nbsp;problems (content, commerce, personalization, etc.) much better than the basic&nbsp;functionality offered in suites,” says Kelly Goetsch, President of the MACH Alliance&nbsp;and CPO of commercetools.“Due to the near ubiquity of support for MACH principles&nbsp;and how modern SaaS software works, it’s easier than ever to discover, evaluate,&nbsp;purchase, and integrate these vendors. As needs evolve, vendors can be easily added&nbsp;or swapped. We as members of the MACH Alliance represent the present and future&nbsp;of enterprise software and services and aim to be the catalyst for even more change.”
“We believe in “Transform by Doing”. The MACH architecture enables us to build and&nbsp;run solutions that are less of a compromise to our clients”, says Auke van Urk,&nbsp;Advisory Board Member to the MACH Alliance and Chief Technology Officer at&nbsp;Valtech. “MACH solutions can reduce time to first value significantly and are much&nbsp;more adaptable to the ever evolving business needs and customer expectations.”
“We see real pressure these days to adapt nearly every aspect of global business, and&nbsp;to do so faster and more efficiently than ever. These new demands call for an&nbsp;expanded set of choices that are enabled by the modern architectures and&nbsp;capabilities brought together by the MACH Alliance,” said Elaina Shekhter, Advisory&nbsp;Board Member to the MACH Alliance and Chief Marketing Officer at EPAM Systems.&nbsp;“Our role as a product and platform engineering leader for some of the world’s top&nbsp;enterprises has given us a front-line view of the digital transformations made possible&nbsp;by the wide-spread adoption of cloud and we look forward to seeing truly novel&nbsp;customer experiences brought to life by these new technologies.”&nbsp;
The MACH Alliance will ensure the best-of-breed alternative is clear, visible and omni-present, by:
<ol><li>Sharing technical knowledge about MACH, and why and when it is better than&nbsp;what a suite can offer.</li><li>Creating best practices that show organizations how to transition to a MACH&nbsp;architecture, as well as its products and services, leveraging case studies and&nbsp;peer-to-peer networking between organizations planning to make the transitionwith those that already have.</li><li>Listing and explaining selection criteria for enterprises, such as what to ask for&nbsp;when RFP’ing best-of-breed tech vendors, and what criteria to use during the&nbsp;selection process. This information will be provided in the form of white papers,&nbsp;events, articles and more.</li><li>Publishing technical documentation, such as architectural blueprints and other&nbsp;technical content, demonstrating how to integrate MACH technologies.</li><li>Developing and hosting MACH Alliance events and serving as a collective resource at key industry events to demonstrate and educate the industry on the&nbsp;benefits of adopting an open, cloud-native, API first headless architecture&nbsp;technology ecosystem.</li></ol>
One of the Alliance’s top priorities is to expand its footprint by welcoming like-minded&nbsp;independent technology and services companies to be a part of this first-of-its-kind,&nbsp;open ecosystem technology collaboration. For more information about how your&nbsp;company can join the MACH Alliance, visit: <a href="http://www.machalliance.org">MACHalliance.org</a>

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