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Below our latest news - also do check out our <a href="https://machalliance.org/insights">Insights section</a> and for the most up to date info, follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.

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The Newsroom

19 March 2023 - Global FinTech Series - Global Fintech Interview with Casper Rasmussen, President at MACH Alliance

16 March 2023 - CMScritic - ReachFive, trbo, XTM International, and Yext Join MACH Alliance

14 March 2023 - MarTech Series - Yext Joins the MACH Alliance to Support Open, Best-of-Breed Technology Ecosystems

14 March 2023 - CMSwire - Yext Joins the MACH Alliance to Support Open, Best-of-Breed Technology Ecosystems

08 March 2023 - Retail Systems - International Women’s Day: four women leading the way in retail

03 March 2023 - ERP Today - The impacts of innovation: MACH and ERP

22 February 2023 - CMScritic - MACH Alliance Expands Advisory Board, Launches New MACH Book Resource

14 February 2023 - SDMETRO (San Diego) - coverage of MAPP new joiners news - Daily Business Report: Tuesday, Feb. 14, 2023

13 February 2023 - Ecommerce Times - Retail and eCommerce news from the week beginning 6 February 2023

10 February 2023 - CMScritic - MACH Alliance Adds Four New Members: Vultr, DEPT, Mapp and fulfillmenttools

08 February 2023 - RIS News Podcast - Tech Transformation Podcast: Reckitt’s Imteaz Ahamed On Generative AI and ChatGPT

08 February 2023 - CMSwire - Vultr Earns Prestigious MACH Alliance Certification

07 February 2023 - MarTech Series - Mapp Joins MACH Alliance to help eCommerce brands Future-Proof and Enhance Digital Experiences

27 January 2023 - Forbes - Headless Commerce Isn't Just Shaking Up Retail: Three Other Industries Being Disrupted

25 January 2023 - Member press release - New MACH Alliance Partner Report, The Pulse of Retail, reveals sentiment of more than 500 Retail Executives towards Digital Transformation in 2023

24 January 2023 - CMSwire - 5 Takeaways From Boye 2023 Web CMS Conference

23 January 2023 - ComputerWeekly - Is composable business most essential technology trend to meet challenges of 2023 and beyond?

09 January 2023 - AIthority - MACH Alliance announces Google Cloud has joined as an Enabler Member

09 January 2023 - CMSwire - Google Cloud and Adyen Join the MACH Alliance

09 January 2023 - CMScritic - Google Cloud Joins MACH Alliance as Enabler Member

14 December 2022 - CMS Critic - MACH Alliance Roundtable Focuses on Composability and Innovation as Economic Activators in 2023

13 December - Business Leader - Demystifying MACH – the 2023 e-commerce buzzword

8 December 2022 - DevOps - Introduction to MACH Architecture

18 November 2022 - Forbes - How To Find Investors In A Remote World

13 November 2022 - CMS Critic - Bloomreach, Emporix, and Kontent.ai Join MACH Alliance, Pushing Member Total Over 70

10 November 2022 - CMSwire - Bloomreach, Emporix and Kontent.ai Join the MACH Alliance

9 November 2022 - Enterprise Times - Three more for the MACH Alliance

31 October 2022 -  RIS News award for Kelly - Influentials: TOP MOVERS AND SHAKERS IN RETAIL 2022

25 October 2022 - The Times Raconteur - ‘The coolest tech club in town’: how Mach is changing digital offerings

24 October 2022 - My Total Retail -  The C-Suite is Missing the Mark on Their Digital Merchandising Strategies

28 September 2022 - Raconteur/The Times - Future CTO 2022

28 September 2022 - CMScritic - MACH Alliance Publishes Women in MACH Manifesto for Gender Equality

27 September 2022 - Forbes - Three Composable Commerce Myths

26 September 2022 - Diginomica - Who will win the digital commerce race?

20 September 2022 - Multichannel Merchant - Curbside Pickup Can Now Include Impulse Purchases

15 September 2022 - Supermarket News - Bold Commerce brings checkout lane impulse buys to online grocery

14 September 2022 - CMSwire - 5 Things Your CTO Will Ask You About MACH

12 September 2022 - Diginomica - Frictionless Enterprise - the Tierless Architecture of composable IT

30 August 2022 - CMSwire - Contributor Q&A: Sonja Keerl [video]

30 August 2022 - DevProJournal - How Composable Architecture Supports Software for a Global Market

27 August 2022 - Tech Bullion - MACH Alliance is here for you

22 August 2022 - IDG Connect - Why Headless in MACH is a no-brainer

18 August 2022 - CMScritic - The Future is Composable: A Conversation with New MACH Alliance President Casper Rasmussen

16 August 2022 - Diginomica - Wolford finds MACH a better fit for a flexible omni-channel experience

30 July 2022 - VentureBeat - The Metaverse in retail: A game-changer that’s not ready yet

4 August 2022 - IT Brief Australia - Why is MACH architecture a new big thing in the tech world?

2 August 2022 - Digital Nation (Australia) - MACH Alliance advocates for composability

30 July 2022 - VentureBeat - The metaverse in retail: A game-changer that’s not ready yet

26 July 2022 - Enterprise Times - MACH Alliance announces new members Capgemini, Sitoo and Vercel

8 July 2022 - CMSWire - Qualtrics Finds Marketers Like the Metaverse, Konnecto Raises $21M, More News

7 July 2022 - 	Diginomica - The next fundamental shift in business tech arrives at MACH ONE

23 March 2022 - MACH Alliance Releases Study on Adoption of MACH Technologies by Tech Leaders: Q&A with Sonja Keerl

8 March 2022 - New Research Looks at the High Cost of Outdated Enterprise Technology

2 March 2022 - MACH Alliance Adds 8 Members That Support Composable Architectures

24 January 2022 - CMS Wire - The Business Case for MACH Architecture

21 January 2022 - Enterprise Times - AWS Joins MACH Alliance

20 January 2022 - IT in the Supply Chain - AWS Joins the MACH Alliance

18 January 2022 - AWS Joins MACH Alliance as Enabler Member, Reflects Growth of Cloud-Native Solutions

17 January 2022  - Hosting Journalist - Amazon Web Services Joins the MACH Alliance

30 December 2021 - Forbes - How Flexible IT Architectures Drive Competitive Advantage

6 December 2021 - Nasdaq - The MACH Architecture Boom Has Piqued Investor Interest; Here's Why

1 December 2021 -Total Retail - "Retail Roundtable" event in San Francisco (panel opportunity secured for ambassador, Sree, CTO of Sephora)

30 November 2021 - Enterprise Talk - Eight newly certified companies join the MACH Alliance

26 November 2021 - Enterprise Times- Eight newly certified companies join the MACH Alliance

24 November 2021 - CMS Wire - OpenText Acquires Zix, Verbit Raises $250M & More News

7 October 2021 - Forbes - Digital Leaders Are Discovering Legacy Technologies Pose More Risk Than Reward

3 August 2021 - Computer Weekly  - The speed of software, MACH Alliance hits 30

1 August 2021 - Database Trends & Applications - Building a Modern Data Architecture for the 2020s

21 July 2021 - Forbes - 15 User Experience Lessons (And How They Can Improve Your Business)

23 June 2021 - Nasdaq - The Status Quo is the Riskiest Bet in the Race to Digitally Future-Proof the Enterprise

18 May 2021 - BetaNews - Why businesses need to look to a new technology model post pandemic [Q&A]

6 May 2021 - Enterprise Times - MACH Alliance hits 30 members milestone in nine months

25 March 2021 - Tech Talks - MACH - Microservices-based, API-first, Cloud-native SaaS, Headless

16 March 2021 - Digitalisation World - Out with the old, in with the MACH

25 Feb 2021 - HelpNet Security - C-level executives driving the adoption of MACH across their organizations

24 February 2021 Digitalisation World - 81% of global IT decision makers plan to add MACH elements

23 February 2021 - Enterprise Times - MACH Alliance research shows businesses to enhance customer experience investments

22 February 2021 - Nasdaq -To Ensure Enterprise Longevity, Look to the Cloud (And Beyond)

19 February 2021 - Snack Food & Wholesale Bakery - How Dawn Foods revamped its eCommerce site using digital transformation

12 January 2021 - Forbes: In The Pandemic-Fueled Rush To Perfect Digital Commerce, Some Technology Has Risen, And Some Has Faltered: A Look At The Good, The Bad And The Ugly

11 December 2020 - eWeek - Five Benefits of the New MACH Architectural Approach

11 November 2020 - BigCommerce Joins MACH Alliance To Propel Growth Of Composable Tech Infrastructure

14 October 2020 - UK enterprise tech investment too low to realise digital transformation goals

18 September 2020 - Why you need both Systems Engineering and Agile principles - And an introduction to EPAM and the MACH Alliance

Headless meets serverless - a tierless architecture for frictionless enterprise - Diginomica

MACH Alliance: decomposing monoliths -- building headless open cloud microservices - ComputerWeekly

MACH Alliance forms to propel digital experiences

EPAM Joins Newly Formed MACH Alliance as Founding Member

MACH Alliance launched to empower enterprises with modern, SaaS technology

Time to decompose your enterprise suites, says the MACH Alliance

Media Mentions List

Media Mentions

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Emma Keates

Media Contact (Europe)

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Megan Lampros

Media Contact (North America)

Our certified members are trusted companies that embrace MACH philosophies and offer MACH-certified services. To become an Alliance member and carry the MACH Certified seal, a company must be in full compliance.

Certified members of the MACH Alliance are part of a global collective working together to shape the future of enterprise technology. 

To become an Alliance member and carry the MACH Certified seal, a company must be in full compliance. Member types include; ISV, Start-up ISV, Boutique SI, SI, GSI and Enablers.  

It's really important to us that we maintain an open dialogue with the broader industry and bring diverse, expert opinions into the conversation. 

The Supporter membership category is for those companies that sit outside of the requirements we have for MACH Certification.

We welcome a limited number of individual industry leaders who actively support and contribute to advancing the adoption of MACH globally. 

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“Watch this space. This is how revolutions start.” That’s what Jo Graham, Chief Digital Information Officer of GHD (formerly Boohoo), said after attending the MACH Alliance’s inaugural annual event, MACH ONE, last June. The London event convened roughly 400 leaders from across the MACH (Microservices, API-first, Cloud Native SaaS, Headless) network for two days of spirited keynotes, lively panel discussions, networking events and career development opportunities that culminated in the first-ever MACH Alliance Awards Gala. It was a coming together of industry movers and shakers to discuss the latest developments, share experiences and show the speed and versatility with which MACH propels digital experiences. This year, we’re coming back for an even bigger, better<a href="https://the.machalliance.org/machtwo/" target="_blank"> MACH TWO </a>in Amsterdam June 13-14. <h2></h2>The Art & Science powering the future of business <h2></h2>Composable architecture and MACH design principles are changing the way we do business. The speed, agility and scalability they offer are transformative for enterprises – future-proofing digital ecosystems whilst dramatically improving customers' experiences. But this infinite opportunity and reward require a new way of thinking – one where leadership must consider how best to orchestrate data of all types across every system in the business. And with this, they must build a new, collaborative culture that has technology, ambition and continuous improvement at its core.MACH TWO is where leadership & technology converge and where Art & Science meet.<h2></h2>The annual event of the MACH calendar <h2></h2>Brought to you by the MACH Alliance and headline partners Amazon Web Services (AWS), commercetools, Contentstack and Valtech, with support from over 20 more leading brands across the MACH ecosystem, MACH TWO is THE annual event for the MACH Community to hear only from brands and practitioners how this modern technology approach is delivering value for their organizations.Hosted by MACH Ambassadors <a href="https://www.linkedin.com/in/nialledwards/" target="_blank">Niall Edwards</a> of LEGO Group and <a href="https://www.linkedin.com/in/danielle-diliberti-73801140/" target="_blank">Danielle Diliberti </a>of Sommsation, the event will be brought to you live from the DeLaMar Theatre in Amsterdam and will highlight how the MACH movement is advancing, our global trailblazer community, brand journeys and success stories. Over two days, attendees will hear from digital leaders who are using MACH to create new futures including those from the likes of AmerCareRoyal, ASICS, Emma Sleep, IKEA, Mars, Philips, PUMA, Vodafone and more.Hundreds of on-site attendees will have access to exclusive in-person content and the opportunity to connect with industry peers, thought leaders and MACH experts. In addition, the brand new Women in MACH mentorship program will be launched at the event. A unique member benefit, mentorship is one of the MACH Alliance’s three main focus areas for 2023. Mentor/mentee matching will span several topic areas from sales/marketing to product and leadership. The Alliance has been a champion of mentorship since its inception and especially efforts aimed at leveling the playing field for women, which also includes our <a href="https://machalliance.org/insights/women-in-mach-manifesto-for-gender-equality" target="_blank">Women in MACH manifesto for gender equality</a>. We remain committed to encouraging companies in our ecosystem to nurture the professional growth of women, and the Women in MACH mentorship program is yet another avenue for advancing that. <h2></h2>Registration is now open<h2></h2>MACH TWO will be a meeting of the minds – an invaluable opportunity to discuss what lies ahead and how, with MACH, the possibilities are endless. We’ll embrace the openness and transparency that defines our mission and build community by bringing together leading voices to address the market’s continued pivot toward MACH. And we’ll recognize those leading the way with our second annual <a href="https://machalliance.org/mach-impact-awards" target="_blank">MACH Impact Awards</a>. The awards aim to raise awareness of the real difference these projects are making in solving complex technical problems and creating measurable business value. Submissions are currently being accepted. The promise of a composable future is bright, and together at MACH TWO, we’ll move toward making that promise a reality.<a href="https://the.machalliance.org/machtwo/#registration-form" target="_blank"> We invite you to join us.</a>

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The MACH Alliance Annual Conference: MACH TWO is Coming to Amsterdam

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<h4 style="text-align: left;">Inability to Innovate is Stifling Competitiveness in a Time of Economic Volatility</h4>Key Finding From MACH Alliance Annual Survey of Global IT Decision Makers<ul><li>Legacy is still holding companies back, with one in five companies spending over half their IT budget on upgrades</li><li>87% of those who have increased MACH are more responsive and ahead of the competition</li><li>US leadership lacks understanding of MACH benefits despite the biggest legacy debt</li></ul><h2></h2>MARCH 22, 2023 - SAN FRANCISCO and NEW YORK and LONDON and AMSTERDAM and BERLIN - MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, today released the results of its third-annual Enterprise MACHified research, conducted by independent research firm <a href="https://melresearch.co.uk/" target="_blank">MEL Research</a> in December and January.The study surveyed 500 tech leaders from Australia, France, Germany, UK and the US to understand how MACH investment has accelerated over the past 12 months and what impact that is having on organizations’ ability to thrive in a difficult economy. The output shows the urgency to innovate in order to stay ahead in a rapidly changing business environment, with MACH (Microservices, API-first, Cloud-native SaaS, Headless) as a means to respond to economic volatility.MACH-advanced companies move fasterFour in five decision makers state that volatility in the economy has impacted their organizations’ attitude toward MACH. This has been one of the key drivers behind 85 percent of organizations increasing the percentage of their MACH infrastructure in the past 12 months. Those companies cite increased ability to respond to changes in the market faster, to build and implement new functionality quicker and reduced costs. They’re also more likely to say their infrastructure is keeping up with customer demands and that they’re ahead of the competition than those with lower MACH adoption rates.US is catching up with EuropeA lack of board/leadership support is more likely to be a barrier to MACH adoption in the US than the overall sample (32% versus 27%). This could signal that MACH is facing a perception challenge in the US among non-IT professionals, indicating the need for education and awareness to highlight the value and benefits it can provide. At the same time, US organizations which believe they are significantly ahead of their competition are more likely to have significantly increased the proportion of their infrastructure which is MACH (47 percent), than those who haven’t (26 percent).While the survey shows a decline in the proportion of budgets that are being spent on technology upgrades since 2022 in the UK and Germany (from 39 percent to 32 percent in the UK, and from 36 percent to 31 percent in Germany), this has increased in the US (from 37 percent to 41 percent). Companies in the US also report the largest proportion of legacy tech. With 41 percent of organizations’ IT ecosystems still being legacy on average, there is a clear need for tools which can enable them to improve the ability to upgrade infrastructures at speed.<figure style = "margin: auto; text-align: center;width: 709px;"><img src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt6d1a49239b56de66/6419ca343c69fb10338054fc/Screenshot_2023-03-21_at_16.13.29.png" /></figure><h3></h3>Time and money spent on upgrades is an expensive ongoing problemThe research found that not much has changed from a year ago when it comes to the time and money being spent on upgrade projects. Upgrading is evidently a burden which organizations are struggling to solve with over a quarter running more than 20 projects each year. One in five are spending over half of their IT budget on upgrades, and the same number say upgrades are taking up over half of IT teams’ time. In 2021, respondents said 40 percent of their teams’ time was spent delivering front-office upgrades, indicating that the impact of operating with outdated tech is snowballing. <a href="https://www.gartner.com/en/newsroom/press-releases/2023-01-18-gartner-forecasts-worldwide-it-spending-to-grow-2-percent-in-2023" target="_blank">Gartner has forecast</a> that global enterprises will spend about USD $856 billion on software in 2023. If a quarter of that was spent on upgrades, that would represent more than $200 billion that could be spent on innovation and improvement of digital experiences.Investment is increasingly moving from front- to back-endThe research found front-end solutions are still receiving the most focus for investment, however, this is changing year-over-year. While 54 percent prioritized front-end investment in the 2022 report, just 39 percent stated this in 2023. In countries interviewed in both the 2022 and 2023 reports, the proportion who believe their front-office infrastructure is ahead of the competition has fallen from 75 percent to 68 percent. Organizations with 25,000 or more employees have the lowest level of adoption of MACH in their front-end infrastructure and take a more long term view on making MACH investments.“The data tells us that too many companies are stuck keeping the upgrade wheel turning. If you add the cost of time and business stand still, the absolute cost is much higher,” said Casper Rasmussen, MACH Alliance President. “At the same time, fewer companies see themselves as agile early adopters, and fewer also see themselves as being ahead of the competition compared to our research a year ago.“The pace of transformation is relentless but the cost of not innovating is much higher. While transitioning to MACH is no small undertaking, continuing the status quo is an ongoing, big undertaking, especially for larger organizations, which needs addressing. We’re not going to wipe legacy out of the picture overnight. However, those moving toward MACH are better equipped to mitigate future obstacles.”<a href="https://share.hsforms.com/1XhB7laa9RIanXosen8j6zgdtq5y" target="_blank" class="button" style="color: white;text-decoration-line: none;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;">Download Report and Infographic</a>What’s ahead and methodologyThe research was executed by independent market research leader MEL Research. Respondent titles included CIO, CTO, Vice President, Senior Vice President and Senior Manager. All represent organizations with at least 5,000 employees and have a revenue of at least $500 million annually.-ends-About the MACH AllianceThe MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="https://machalliance.org/" target="_blank">machalliance.org</a>, read here about MACH <a href="https://machalliance.org/insights/mach-certification-a-seal-of-confidence" target="_blank">MACH certification</a> and follow us on <a href="https://twitter.com/machalliance" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/company/37568009/admin/" target="_blank">LinkedIn</a>.

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MACH Global Research 2023

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9 January 2023&nbsp; - San Francisco - New York - London - Amsterdam - Berlin -<a href="http://www.machalliance.org/" target="_self"> MACH Alliance</a>, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today that Google Cloud has joined as an Enabler member.&nbsp;MACH Alliance <a href="https://c212.net/c/link/?t=0&l=en&o=3414374-1&h=2379350488&u=https%3A%2F%2Fmachalliance.org%2Fnewsroom%2Fmach-alliance-announces-mongodb-and-netlify-as-first-members-of-new-enabler-category&a=announced+in+December" target="_self">announced</a> in December 2021 its Enabler membership category, which was created for companies that are utilized by MACH organizations to deliver a service or technology but they themselves do not offer a direct MACH solution. They are, therefore, enabling MACH providers.“The MACH Alliance has quickly become the face of advocacy when it comes to pushing for a new standard for IT architectural excellence,” said Chris Colyer, Worldwide Head of Retail Industry Partnerships at Google Cloud. “We see the future in headless and composable commerce and it’s important for us to be a part of the community to which a number of our partners belong. Through our membership we can truly support those partners, while championing open and cloud-native technology ecosystems as they grow in relevance and competence.”&nbsp;“Having a brand like Google Cloud aligned with our organization is a powerful indicator that the market shift toward composable is speeding up and becoming mainstream,” said Casper Ramussen, MACH Alliance president. “This shift represents a major challenge to the position of long-established enterprise suites, and we’re in the right place at the right time for our movement to really scale. The Enabler category is ripe for growth over the next 12 months and critical to the success of MACH across all industries.”&nbsp;All Enablers are aligned to the non-functional areas of a MACH architecture. This includes, but is not limited to monitoring, data storage, cluster or container management, tracing, service meshing, API Gateways and orchestration. Background on why the Alliance launched this membership category can be <a href="https://machalliance.org/insights/why-we-added-an-enabler-membership-category" target="_self">found here</a>.&nbsp;A MACH architecture, which stands for Microservices, API-first, Cloud-native SaaS and Headless, gives companies a deeper level of agility, allowing them to deliver new features to customers at speed. All members of the MACH Alliance meet a stringent set of <a href="https://machalliance.org/insights/mach-certification-a-seal-of-confidence" target="_self">certification standards</a>. To become an Alliance member and carry the MACH Certified seal, a company must be in full compliance.&nbsp;Interested in membership or becoming an ambassador? Learn more at <a href="http://www.machalliance.org" target="_self">www.machalliance.org</a>.&nbsp;-ends-About the MACH AllianceThe MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fmachalliance.org%2F&esheet=52478831&newsitemid=20210818005487&lan=en-US&anchor=machalliance.org&index=5&md5=db9d7bdff8c8646152c1923d3ff4adc2" target="_self"> machalliance.org</a>, read here about<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fmachalliance.org%2Fblogdetail%2Fbltfc0a3afbca44303e&esheet=52478831&newsitemid=20210818005487&lan=en-US&anchor=MACH+certification&index=6&md5=ba1c5d6e1bf42963a3a8bb59771d09da" target="_self"> MACH certification</a> and follow us on<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.twitter.com%2Fmachalliance&esheet=52478831&newsitemid=20210818005487&lan=en-US&anchor=Twitter&index=7&md5=dfeea3f8422d14d51b860d90329a6837" target="_self"> Twitter</a> and<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmachalliance&esheet=52478831&newsitemid=20210818005487&lan=en-US&anchor=LinkedIn&index=8&md5=a1db2958e174d041221c1705e694b6f0" target="_self"> LinkedIn</a>.

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Google Cloud Joins the MACH Alliance

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06 January 2023&nbsp; - San Francisco - New York - London - Amsterdam - Berlin -<a href="http://www.machalliance.org/"> MACH Alliance</a>, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today that <a href="https://www.adyen.com/">Adyen </a>(AMS: ADYEN), the global financial technology platform of choice for leading businesses, has become its latest new member.Adyen provides end-to-end payments capabilities, data-driven insights and financial products in a single global solution for customers like Facebook, Uber, H&M, eBay and Microsoft.&nbsp;The announcement is the latest signal of continued momentum for the Alliance and the first of its new members to be named in 2023. The Alliance now boasts over 70 <a href="https://machalliance.org/members">member companies</a> in addition to its growing list of <a href="https://machalliance.org/members#IndividualMembers">ambassadors</a>, or individual practitioners, which include CTOs and other senior digital leaders from companies like Sephora, Puma, Costa Coffee, Google, Amazon and more.“As MACH Alliance continues to expand in numbers, we are holding true to our high certification standards and finding that not only do more companies meet them, but the size, scope and reputations of those companies is adding incredible weight to our movement,” said Casper Rasmussen, MACH Alliance president. “Without modern players like Adyen, brands and businesses wouldn’t be able to sustain the pace of disruption we’re currently experiencing. They’re integral to realizing unified commerce for retailers, and an enabler of digital innovation in the truest form.”&nbsp;“Joining the MACH Alliance is a natural move for us, as our success hinges on the strength and flexibility of our digital backbone, of which MACH solutions are foundational,” said Brian McDonnell, Senior Vice President, Partnerships at Adyen. “Unified commerce for retailers and other players in the fintech space wouldn’t be possible with legacy technology. We believe the MACH framework is the standard that will change the game for how businesses connect, transact and grow.”A MACH architecture, which stands for Microservices, API-first, Cloud-native SaaS and Headless, gives companies a deeper level of agility, allowing them to deliver new features to customers at speed. All members of the MACH Alliance meet a stringent set of <a href="https://machalliance.org/insights/mach-certification-a-seal-of-confidence">certification standards</a>. To become an Alliance member and carry the MACH Certified seal, a company must be in full compliance.&nbsp;Interested in membership or becoming an ambassador? Learn more at <a href="http://www.machalliance.org">www.machalliance.org</a>.&nbsp;About the MACH AllianceThe MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fmachalliance.org%2F&esheet=52478831&newsitemid=20210818005487&lan=en-US&anchor=machalliance.org&index=5&md5=db9d7bdff8c8646152c1923d3ff4adc2"> machalliance.org</a>, read here about<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fmachalliance.org%2Fblogdetail%2Fbltfc0a3afbca44303e&esheet=52478831&newsitemid=20210818005487&lan=en-US&anchor=MACH+certification&index=6&md5=ba1c5d6e1bf42963a3a8bb59771d09da"> MACH certification</a> and follow us on<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.twitter.com%2Fmachalliance&esheet=52478831&newsitemid=20210818005487&lan=en-US&anchor=Twitter&index=7&md5=dfeea3f8422d14d51b860d90329a6837"> Twitter</a> and<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmachalliance&esheet=52478831&newsitemid=20210818005487&lan=en-US&anchor=LinkedIn&index=8&md5=a1db2958e174d041221c1705e694b6f0"> LinkedIn</a>.About AdyenAdyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Facebook, Uber, H&M, eBay, and Microsoft.

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MACH Alliance Announces New Member Adyen 

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MACH Alliance Announces New Member Adyen

09 November 2022 - San Francisco - New York - London - Amsterdam - Berlin - MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today that it has added nine new ambassadors. The Alliance now has roughly 40 <a href="https://machalliance.org/members#IndividualMembers" target="_blank">ambassador members</a>, in addition to almost 70 company members.The new ambassadors are:<ul><li><a href="https://www.linkedin.com/in/andrebrov/" target="_blank">Andrei Rebrov</a> - CTO & Co-founder - Scentbird</li><li><a href="https://www.linkedin.com/in/chandan-kumar-b8266999/" target="_blank">Chandan Kumar</a> - Digital Architect - Fisher & Paykel Appliances Ltd</li><li><a href="https://www.linkedin.com/in/clairedonald/" target="_blank">Claire Donald</a> - VP of Engineering - Moo</li><li><a href="https://www.linkedin.com/in/thelliez-claire-0737828/" target="_blank">Claire Thelliez</a> - Director of Information Systems/CIO - Promod</li><li><a href="https://www.linkedin.com/in/gordonlucas/" target="_blank">Gordon Lucas</a> - Global Director of Digital Technology - Costa Coffee</li><li><a href="https://www.linkedin.com/in/iarosen/" target="_blank">Ian Rosen</a> - President & COO - Harry Rosen</li><li><a href="https://www.linkedin.com/in/mark-elliott-ba39b18/" target="_blank">Mark Elliott</a> - Chief Architect - Boohoo Group PLC</li><li><a href="https://www.linkedin.com/in/saradu/" target="_blank">Sara Du</a> - CEO & Cofounder - Alloy Automation</li><li><a href="https://www.linkedin.com/in/scott-fraser-4682542/" target="_blank">Scott Fraser</a> - Digital Product Director - Screwfix</li></ul>MACH Alliance ambassadors are individual industry leaders who actively support and contribute to advance MACH technology. Ambassadors are a passionate group of experts that advocate for education and adoption of MACH globally by sharing their knowledge and experience pertaining to the advancement of MACH technologies and the scaling of communities to support them.“Our ambassadors play a unique role in championing MACH because their experiences are so personal given they’re sharing their own points of view versus those of a company as a whole,” said Casper Rasmussen, MACH Alliance president. “We’ve invested heavily in growing this group while still being selective as to who makes the cut, and we’ve been overwhelmed by the diverse amount of talented leaders who want to get involved.”Stay tuned for more about each of these new ambassadors in our “Meet your MACH Alliance Ambassador” series on our <a href="https://machalliance.org/insights" target="_self">Insights</a> page.Interested in membership or becoming an ambassador? Learn more at <a href="http://www.machalliance.org" target="_self">www.machalliance.org</a>.About the MACH AllianceThe MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="machalliance.org" target="_self">machalliance.org</a>, read here about MACH certification and follow us on <a href="https://twitter.com/machalliance" target="_self">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance" target="_self">LinkedIn</a>.

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MACH Alliance Adds New Ambassadors to Growing List of Practitioners Who Champion MACH Principles

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07 November 2022 - San Francisco - New York - London - Amsterdam - Berlin - - MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today three new member companies have joined the MACH Alliance. This brings the organization to more than 70 members since its June 2020 launch including some of the biggest names in global tech.Here’s more on each of the new members:<ul><li><a href="https://www.bloomreach.com/" target="_self">Bloomreach</a> offers a composable commerce experience cloud that drives industry leading personalization and digital commerce growth. Its solutions include: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation. The company has undergone a major shift in product strategy over the past 18 months, with 100 percent focus on MACH, which has led to its acceptance as a certified member. <a href="https://machalliance.org/insights/mach-certification-serves-as-a-vendor-benchmark-for-the-market-shift-to-composable" target="_blank">Read more here</a>.</li></ul><ul><li><a href="https://www.emporix.com/" target="_self">Emporix</a> is the composable commerce platform that enables bigger, more engaged and more efficient B2B and B2C.</li></ul><ul><li><a href="https://kontent.ai/" target="_self">Kontent.ai </a>is the modular content platform that enables global content and engineering teams to plan, create, and deliver experiences that look and feel great on any channel. Previously an independent business unit of a wider software portfolio, Kontent.ai became a fully fledged, standalone company in July 2022. This move allowed Kontent.ai, a true cloud-native service since its inception, to officially step into the MACH community. Read more about the company and their funding <a href="https://kontent.ai/blog/kontent-ai-has-raised-40-million-in-growth-capital/" target="_blank">announcement here</a>.</li></ul>“As with all new members that join the Alliance, we feel tremendous pride in continuing to attract such a reputable group of global leaders who believe in our mission,” said Casper Rasmussen, MACH Alliance president. “The fact we’re seeing companies like Bloomreach and Kontent.ai reshape their portfolio and product strategy sends a strong message to the market that MACH is not only the future standard for enterprise technology best practice, it’s the standard now. At a time when economic factors have forced many organizations to cut back spend on technology and innovation, we’re seeing that businesses who’ve embraced MACH are faring better by being able to adapt and respond faster.”A MACH architecture, which stands for Microservices, API-first, Cloud-native SaaS and Headless, gives companies a deeper level of agility, allowing them to deliver new features to customers at speed. All members of the MACH Alliance meet a stringent set of <a href="https://machalliance.org/insights/mach-certification-a-seal-of-confidence" target="_blank">certification standards</a>. To become an Alliance member and carry the MACH Certified seal, a company must be in full compliance.Interested in membership or becoming an ambassador? Learn more at <a href="http://www.machalliance.org" target="_self">www.machalliance.org</a>.About the MACH AllianceThe MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="machalliance.org" target="_self">machalliance.org</a>, read here about MACH certification and follow us on <a href="https://twitter.com/machalliance" target="_self">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance" target="_self">LinkedIn</a>.

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Bloomreach, Emporix and Kontent.ai Join the MACH Alliance

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Bloomreach, Emporix Kontent.ai Join the MACH Alliance

28 September 2022 - San Francisco - New York - London - Amsterdam - Berlin - MACH Alliance today announced the publishing of a first-of-its-kind “Women in MACH Manifesto for Gender Equality.” The manifesto was collectively developed by over 100 women in tech and a select few male allies attending the first-ever international Women in MACH event and awards ceremony, organized by Mindcurv.The event, which was held 22nd and 23rd September in Madrid, brought together advocates for gender equality from across the MACH technology community to network and deliver inspiring sessions about technology, leadership, diversity and inclusion (D&I). A live poll of attendees found that an overwhelming majority (90%) of those in the audience said they had felt discriminated against at some point in their careers due to their gender.The manifesto is a document that calls on technology companies to take further steps to advance equal opportunities for everyone. Businesses are invited to sign the document, signaling their commitment to taking actions toward this goal. Topics covered include:<ul><li>Equal pay</li><li>Equality in hiring</li><li>Promotions based on merit</li><li>Culture</li><li>Representation in leadership</li><li>Allies</li></ul>“MACH is a modern category, and the companies we work for are driving forward a new era in enterprise technology,” said Holly Hall, Managing Director at the MACH Alliance. “In parallel, we feel obligated to urge companies in our ecosystem to do more when it comes to nurturing the success of women. We want to help the sector become more active contributors on the subject of gender equality not simply because we know it’s right, but because we know women already play a crucial role at many of these enterprises. Our goal is to elevate their contributions and pave the way for others to succeed in this space.”“Our Women in MACH event showed the strength of female leadership in what is still a male dominated industry,” said Markus Tillman, EVP at Mindcurv. “By coming together we can help advance each other, the workplace for current and future generations, the MACH category and the tech sector as a whole. We want the manifesto to become a guiding star for everyone who is active in the rapidly growing MACH community, with the goal to carry the manifesto into the world to drive change.”All companies are welcome to sign the manifesto, <a href="https://machalliance.org/insights/women-in-mach-manifesto-for-gender-equality" target="_self">which can be found here</a>. Businesses that have signed receive a badge to promote their commitment to this vision and agree to take steps outlined in the document to meaningfully create space for women in MACH. In addition to providing ongoing resources to stay true to the manifesto’s mission, the Alliance will publish bi-annual reports to demonstrate how the committed organizations are moving the needle on D&I metrics specific, but not limited to, women in MACH.Event host, Mindcurv, is a system integrator headquartered in Germany. The company is a member of MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems.About the MACH AllianceThe MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="machalliance.org" target="_blank">machalliance.org</a>, read here about MACH certification and follow us on <a href="https://twitter.com/machalliance" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance" target="_blank">LinkedIn</a>.

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MACH Alliance Publishes Women in MACH Manifesto for Gender Equality

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<img asset_uid="blt10baedc775938ca0" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt10baedc775938ca0/62ea157be0e20410aa836676/member02@2x.png" height="auto"/>MACH Alliance Announces New Members intive and Klevu.3 August 2022 - San Francisco - New York - London - Amsterdam - Berlin - MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today that intive and Klevu have joined as its latest members. <ul><li>intive, which joins the Alliance’s SI category, combines design, purpose-driven innovation and digital enthusiasm to drive powerful digital experiences. The company works with the likes of Audi, Deichmann, Discovery and Vorwerk. </li><li>Klevu, which joins the general certified members category as an ISV, delivers proprietary product discovery technology that drives traffic, conversion and loyalty for ecommerce websites, while reducing bounce rates. It is easy to configure, optimize and maintain and fully integrates with major ecommerce platforms in just hours. </li></ul>“As the Alliance continues to grow at an impressive pace, we remain focused on a few critical areas: Education, evangelism and now, enablement,” said Casper Rasmussen, MACH Alliance president. “For enterprises still rooted in legacy, it’s our goal to be their go-to guide for how to become unstuck, and we can only do that as we continue to gain critical mass through growth in membership and community. We’re nearly 70 members strong now, and our voices are being heard. MACH is the way forward for modern business.”A MACH architecture, which stands for Microservices, API-first, Cloud-native SaaS and Headless, gives companies a deeper level of agility, allowing them to deliver new features to customers at speed. All members of the MACH Alliance meet a stringent set of <a href="https://machalliance.org/insights/mach-certification-a-seal-of-confidence" target="_blank">certification standards</a>. To become an Alliance member and carry the MACH Certified seal, a company must be in full compliance. Interested in membership or becoming an ambassador? Learn more <a href="http://www.machalliance.org" target="_self">www.machalliance.org</a>About the MACH AllianceThe MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on Twitter and LinkedIn.

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MACH Alliance Announces New Members intive and Klevu

<img asset_uid="bltbf1b558c48004f44" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/bltbf1b558c48004f44/62d5217774e36137c1942bcf/og_title.png" height="auto"/>MACH Alliance Announces New Members Capgemini, Sitoo and Vercel18 July, 2022 - San Francisco - New York - London - Amsterdam - Berlin - MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today three new certified members. The momentum comes as the Alliance just recognized its second anniversary and the gathering of over 400 industry leaders at its inaugural MACH ONE event in London.Here’s more on the latest round of new members: <ul><li>Capgemini: is a global leader in strategically partnering with companies to transform and manage their business by harnessing the power of technology. The company is trusted by clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms.</li><li>Sitoo: is a world-leading Unified Commerce Platform anchored by Point of Sale (POS) for global retailers. It provides a cost-efficient, game-changing technology that enables retailers to unify all their stores and online sales channels, in real-time.</li><li>Vercel: is a leading frontend cloud platform that facilitates a fast and enjoyable development and deployment experience for anyone. With Vercel, developers can create incredible web experiences for their end users where performance is the default. The team behind Vercel are also the creators and supporters of open-source&nbsp;frameworks and projects like Next.js, Svelte, and Turborepo.<div><a href="#"> </a></div> </li></ul>A MACH architecture, which stands for Microservices, API-first, Cloud-native SaaS and Headless, gives companies a deeper level of agility, allowing them to deliver new features to customers at speed. It is fundamentally changing the way enterprise software is developed and utilized across virtually every industry.“This latest wave of new members continues to demonstrate that business leaders have a shared view for what drives a successful digital experience today,” said Holly Hall, MACH Alliance’s <a href="https://machalliance.org/newsroom/MACH-Alliance-Appoints-Holly-Hall-As-Managing-Director-and-Expands-Board" target="_blank">newly appointed Managing Director</a>. “That requires technology that is pluggable, replaceable and flexible so that evolving business requirements can be met. We’re honored to have Capgemini, Sitoo and Vercel on board with us to champion this approach, which has become the new standard for digital excellence.”All members of the MACH Alliance meet a stringent set of <a href="https://machalliance.org/insights/mach-certification-a-seal-of-confidence" target="_blank">certification standards</a>. To become an Alliance member and carry the MACH Certified seal, a company must be in full compliance. Learn more at <a href="http://www.machalliance.org" target="_self">www.machalliance.org</a>.About the MACH AllianceThe MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on Twitter and LinkedIn.

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MACH Alliance Announces New Members Capgemini, Sitoo and Vercel

<img asset_uid="blt5db51f62d3fdd0a5" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt5db51f62d3fdd0a5/62d87f776d42b410a6ffeb16/og_title.png" height="auto"/>21 July, 2022 - San Francisco - New York - London - Amsterdam - Berlin - MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today further changes to the MACH Alliance leadership and the Executive Board. <a href="https://www.linkedin.com/in/casper-aagaard-rasmussen/" target="_blank">Casper Rasmussen</a> takes over the position of President, carrying on the incredible work of Sonja Keerl, a founder of the MACH Alliance and a true visionary. Sonja moves to the Advisory Board. Casper, Global SVP of Technology at Valtech, has been an incredible supporter of the Alliance and is making waves in MACH and Composable Enterprise.<a href="https://www.linkedin.com/in/jasmin-guthmann-a463a766/" target="_blank">Jasmin Guthmann</a> who has led the Marketing Council since launch takes the role of Vice President. Jasmin has been a guiding force for much of what the Alliance has achieved to date and will continue her work in this new capacity.The other <a href="https://machalliance.org/about" target="_self">Executive Board</a> company seats remain the same with <a href="https://www.linkedin.com/in/tareknseir/" target="_self">Tarek Nseir</a>, VP Digital Engagement Practice in Europe, taking over from Nat Gross representing EPAM.“I am humbled to take over the Presidency of the MACH Alliance,” said Rasmussen about his new role. “In great partnership with brilliant minds and fellow MACH connoisseurs, we have the exclusive opportunity to really propel awareness, education and the market of MACH to the next level.”Further <a href="https://machalliance.org/newsroom/MACH-Alliance-Appoints-Holly-Hall-As-Managing-Director-and-Expands-Board" target="_self">leadership changes</a> were announced earlier this month including the appointment of <a href="https://www.linkedin.com/in/holly-hall-4b14a945/" target="_self">Holly Hall</a> as MD from September.About the MACH AllianceThe MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on Twitter and LinkedIn. ###

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MACH Alliance Announces Executive Board Changes with New President and Vice President

<img asset_uid="blt1653a8af428be064" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt1653a8af428be064/62c5e679bac71c3891077de6/TM308C2o.png" height="auto"/>06 July, 2022 - San Francisco - New York - London - Amsterdam - Berlin - MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today it has appointed its first ever Managing Director, Holly Hall, who will begin September 1. Based in London, Hall will further develop and execute on the growth strategy of the organization, helping the Alliance to reach its full potential as a catalyst for change in the global technology industry.With the completion of her term, MACH Alliance president, Sonja Keerl, will move to the advisory board, which is responsible for leading the organization and driving its vision forward. Hall will work closely with the board, Alliance team and wider MACH community to execute on the vision that has been refined over the past two years.“MACH Alliance is backed by some of the biggest and most trusted names in technology, and there’s so much I’m eager to accomplish with two hugely successful years already under our belt,” said Hall. “I’ll focus on striking the balance between accelerating our growth, building the global community while still maintaining the utmost integrity of the MACH certification. I’ll also look to expand our presence on the ground at events and other networking opportunities. We’ll be in more places, in more ways than ever before."Hall currently serves as head of The Drum Network, a global media platform and the biggest marketing website in Europe. Prior to The Drum, she was Managing Director of the British Interactive Media Association (BIMA). Hall has over 15 years of experience in senior roles spanning product development, new business and senior management across the digital, advertising and design sectors.The Alliance also announced four new executive board appointments:<ul><li>Gordana Vuckovic on behalf of Vue Storefront</li><li>Chris Bach on behalf of Netlify</li><li>Dom Selvon on behalf of E2X</li><li>Jon Panella on behalf of Publicis Sapient</li></ul>Existing company board seats will remain for continuity. Jasmin Guthmann will take Keerl’s seat on the executive board on behalf of Contentstack, and Casper Rasmussen representing Valtech will replace Pascal Lagarde who will move to the advisory board.\“This is a pivotal time for the Alliance, and Holly’s appointment into a full time leadership role is testament to our growth and increasing maturity in the market. She will be a tremendous addition to MACH Alliance and a huge asset in helping us execute on our vision,” said Keerl. “I will continue to work closely with Holly over the coming months to ensure a smooth transition. With this new structure, including additional board seats, we’ve strengthened our position to capitalize on the immense opportunity before us.”The deeper leadership bench for the Alliance comes on the heels of several milestones, in addition to hitting the two-year anniversary mark. The inaugural MACH ONE event in London June 28-29 brought together nearly 400 leaders across the MACH network. During the event, <a href="https://machalliance.org/newsroom/MACH-Alliance-Announces-Winners-of-Inaugural-Awards-Program" target="_blank">winners of the first-ever MACH Alliance Awards</a> were announced. The awards program aimed to raise awareness for the real difference MACH projects are making in solving complex technical problems and creating measurable business value across a range of industries.Learn more at <a href="www.machalliance.org" target="_blank">www.machalliance.org</a>.<h2>About the MACH Alliance</h2>The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on <a href="https://twitter.com/machalliance" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/company/37568009/" target="_blank">LinkedIn</a>.

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MACH Alliance Appoints Holly Hall As Managing Director and Expands Board

<img asset_uid="blt181ac5f0b6b10f2d" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt181ac5f0b6b10f2d/62bb9e1bd0f5850fe7921208/large-MACH-Alliance-Awards-jury02-3.png" height="auto"/>Eight winners were revealed at gala dinner during MACH ONE Conference in LondonJune 29 - San Francisco - New York - London - Amsterdam - Berlin - MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, today announced the winners of its first MACH Alliance Awards.The Awards were open for entry to any business across the globe, including businesses who are not Alliance members, and were eligible for submission from customers, vendors, system integrators or any others. Nearly 100 nominations were received across the eight categories."We evaluated submissions from a remarkably diverse set of businesses across the world, from Chile to Australia to the UAE, Saudi Arabia, UK, US and beyond," said awards judge, Phil Wainewright, a journalist/industry analyst with diginomica who has been a recognized authority on technology for several decades. "It was hard work to reach a final conclusion on the winners since the impact of MACH technologies on the scope and success of each of these projects was so evident and compelling."The winners are:INDUSTRY CATEGORIESWinners in each industry category demonstrated the business value of their project and how MACH was crucial in delivering better/faster value over other options to deliver the required outcomes.<ul><li>Best B2B Project Award winner: Embonor</li><li>Best Retail Project Award winner: Harry Rosen</li><li>Best Health/Pharma Project Award winner: selfologi</li><li>Best Hospitality Project Award winner: Wawa</li></ul>INNOVATION CATEGORIESWinners in each industry category demonstrated the business value of their project and how MACH was crucial in delivering better/faster value over other options to deliver the required outcomes.<ul><li>Best Digital Experience Award winner: Bang and Olufsen. Awarded for the ability to demonstrate a project delivering unique, front-end experience(s). The winning entry demonstrated the business value of the project and how MACH technologies were crucial in delivering an innovative digital experience.</li><li>Best Overall Change Project Award winner: LEGO. Awarded for the ability to effectively manage the transition from monolith to MACH, not only in the tech strategy, but effective management of the change in processes and tools that is required to optimally support the business strategy.</li></ul>INDIVIDUAL/TEAM CATEGORIES<ul><li>Team of the Year Award winner: Crate & Barrel. Awarded for the team's ability to demonstrate how its work has helped achieve or exceed objectives and contribute to the overall competitiveness and/or success of a company (customer or own). The winning entry showed how important the development team/project was to the business and what steps it took to accomplish its goals.</li><li>Contributor of the Year Award winner: Hubert Odend'hal, Sales Director France and Switzerland, commercetools. Awarded for the recipient's work initiating a series of events in France, getting all local MACH Alliance members together to meaningfully engage.</li></ul>In addition to Wainewright, the judges included:<ul><li>Anjali Subburaj, Digital Commerce Chief Architect, Mars</li><li>Danielle Diliberti, CEO, Sommsation</li><li>Joe Cicman, Senior Analyst, Forrester</li><li>Sonja Keerl, President, MACH Alliance</li></ul>"We are blown away by the interest in our first-ever MACH Alliance Awards and the quality of submissions," said Keerl. "To get a brand new awards program off the ground is quite an undertaking. Our ability to gather such an impressive set of submissions is a testament to the volume of projects utilizing MACH that are moving the needle across a range of organizations and industries. Judging quite literally kept us up at night because it was so difficult to select one winner in each category."For more information, visit www.machalliance.org.<h2>About the MACH Alliance</h2>The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on Twitter and LinkedIn.

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MACH Alliance Announces Winners of Inaugural Awards Program

<img asset_uid="bltd978a0f08ec192d5" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/bltd978a0f08ec192d5/629d629ad0f3ca0f53e0a700/June_6th_PR_Banner.png" height="auto"/> 6 June, 2022 - San Francisco - New York - London - Amsterdam - Berlin - MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today five new certified member companies, surpassing 60 total members in less than two years.The new members are:<ul></ul><ul><li><a href="https://www.applydigital.com/" target="_blank">Apply Digital</a> - is an innovation, products, and experiences company. They are a global network of digital experts who solve complex business challenges for clients across industries and verticals. Their workforce brings a plurality of ideas to the table to build digital solutions for its clients as one unified team. Apply Digital has implemented MACH for a multitude of organizations, helping companies transform through strategy, design, engineering, and data.</li></ul><ul></ul><ul><li><a href="https://www.novicell.com/" target="_blank">Novicell</a> - Novicell is an international award-winning digital agency with +20 years of experience and a strong team of +400 ecommerce specialists, strategists, software developers, designers and marketing specialists in Denmark, the Netherlands, Spain, Norway, Sweden, and UK. Novicell has an extensive client portfolio of mid-size & enterprise ecommerce solutions, website development, UX and brand design solutions, mobile applications and bespoke software. Combining strategic and technical skills, Novicell can advise you competently and put the recommendations into practice. The approach is digital – the goal is business results.</li></ul><ul></ul><ul><li><a href="https://www.scaleflex.com/about-us" target="_blank">Scaleflex</a> - Driven by the mission to simplify the management, optimization and acceleration of any kind of digital content anywhere in the world, Scaleflex is a global B2B SaaS company developing powerful and scalable Digital Asset Management and Media Acceleration solutions. Scaleflex provides scalable, reliable and affordable Cloud services - to load, store, organize, optimize, publish and accelerate all media assets (images, videos, static files such as JS and CSS files, etc.), both for websites and mobile applications.</li></ul><ul><li><a href="https://www.webscale.com/" target="_self">Webscale</a> - Webscale is powering modern commerce by layering software for performance, security, availability, and compliance, over a distributed global network that leverages the cloud, automation, machine learning, and DevOps protocols to address the needs of growing brands. With use cases across a variety of ecommerce platforms and architectures, Webscale simplifies the deployment and day-to-day management of storefronts, including headless and progressive web application infrastructure, and across any self-hosted or fully hosted commerce cloud.</li></ul><ul><li><a href="https://www.zaelab.com/" target="_blank">Zaelab</a> - Zaelab is a digital commerce advisory and solutions provider enabling B2B organizations to transform and thrive through exceptional customer experiences, modern cloud platforms, and agile methodologies. Zaelab’s experience spans business models including B2B, D2C, and Marketplaces. It is also the innovator behind ZCommerce, the industry-leading headless digital experience for B2B Manufacturers.</li></ul> A MACH architecture, which stands for Microservices, API-first, Cloud native SaaS&nbsp;and Headless, gives companies a deeper level of agility, allowing them to deliver new features to customers at speed. It is fundamentally changing the way enterprise software is developed and utilized across virtually every industry."We’ve seen huge acceptance of the MACH philosophy and a clear paradigm shift in the past few years as business leaders reimagine what the digital experience looks like," said MACH Alliance Co-Founder & President, Sonja Keerl. "The four MACH principles are the recipe for open, pluggable, future proof technology ecosystems. Through its work and certification program, the Alliance is educating companies about how to adopt new composable architectures that by nature connect, scale, and adapt quickly to serve customers anywhere, any time."All members of the MACH Alliance meet a stringent set of <a href="https://machalliance.org/insights/mach-certification-a-seal-of-confidence" target="_blank">certification standards</a>. To become an Alliance member and carry the MACH Certified seal, a company must be in full compliance.The Alliance will host its first annual conference MACH ONE June 28-29 in London, where executive leaders, technology decision-makers and MACH practitioners from the growing global MACH ecosystem will come together to discuss the latest developments, share experiences and show the speed and versatility with which MACH propels digital experiences.Learn more at <a href="https://machalliance.org." target="_blank">machalliance.org</a>.<h2>About the MACH Alliance</h2>The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on Twitter and LinkedIn.

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MACH Alliance Passes 60 Members with New Joiners Apply Digital, Novicell, Scaleflex, Webscale and Zaelab

<img data-image="5antehdlzduz" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blte1c6474ad8a076e4/6283711afa2a6858998643bf/LinkedIn-feed-1200x630_(1).png" data-sys-asset-uid="blte1c6474ad8a076e4" alt="LinkedIn-feed-1200x630.png">
 


16 May, 2022 - San Francisco - New York - London - Amsterdam - Berlin - MACH Alliance,
the group of independent tech companies dedicated to advocating for open, best-of-breed
technology ecosystems, announced today it has signed on three new member companies as the
group nears 60 total members. The Alliance's fast growth since its June 2020 launch signals the
continued momentum of the MACH movement, as business leaders seek a better, more flexible
approach to managing digital architecture.


The new members are:
<ul>
							
						</ul><ul><li>Grid Dynamics - Grid Dynamics (NASDAQ: GDYN), a global digital engineering
company, co-innovates with the most respected brands in the world to solve complex
problems, optimize business operations, and better serve customers. Driven by business
impact and agility, the company creates innovative, end-to-end solutions in digital
commerce, AI, data, and cloud to help clients grow.

							</li>
						</ul><ul><li>Kin + Carta - Kin + Carta is a global digital transformation consultancy committed to
working alongside its clients to build a world that works better for everyone. Its 2,000
strategists, engineers, and creatives bring the connective power of technology, data, and
experience to the world’s most influential companies. As a Certified B Corp and with a
triple bottom line focus on people, the planet, and profit, the consultancy helps its clients
to deliver products, platforms, and services that are accessible, inclusive, and
sustainable.

							</li>
						</ul><ul><li>Mercaux - Mercaux is a next generation composable in-store platform. The company
helps transform retail stores from a simple point of sale into a multi-purpose center,
empowering shoppers (both in-store and remotely) and sales associates by facilitating
an omnichannel product discovery, clienteling, remote selling and checkout experience
that also serves as a customer acquisition and data capture channel.</li>
						
					</ul>
 
A MACH architecture, which stands for Microservices, API-first, Cloud native SaaS&nbsp;and Headless, gives companies a deeper level of agility, allowing them to deliver new features to customers at speed. It is fundamentally changing the way enterprise software is developed and utilized across virtually every industry.
"A brand's digital experience is no longer simply a value-add to their physical presence; in many cases, digital is their entire presence, and therefore, getting it right is mission critical for

success," said MACH Alliance President, Sonja Keerl. "As more and more reputable companies like our newest four members join the Alliance, we're demonstrating to the global business community that we will not settle for an obsolete, legacy approach to digital. There is a better way, and that way is with MACH."
All members of the MACH Alliance meet a stringent set of <a href="https://machalliance.org/insights/mach-certification-a-seal-of-confidence" target="_blank">certification standards</a>. To become an Alliance member and carry the MACH Certified seal, a company must be in full compliance.
In June (28 & 29) the Alliance will host its first annual conference MACH ONE in London, where executive leaders, technology decision-makers and MACH practitioners from the growing global MACH ecosystem will come together to discuss the latest developments, share experiences and show the speed and versatility with which MACH propels digital experiences.
Learn more at <a href="https://machalliance.org." target="_blank">machalliance.org</a>.

<h2>About the MACH Alliance</h2>
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in
June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on Twitter and LinkedIn.

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MACH Alliance Nears 60 Members with Latest Wave of New Joiners

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Winners will be announced at the inaugural MACH ONE conference in June in London 

15 March 2022, San Francisco - New York - London - Amsterdam - Berlin – <a href="http://machalliance.org">MACH Alliance</a>, a group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today it has opened its call for submissions for the brand new MACH Alliance Awards. Winners will be announced in June at the <a href="https://machalliance.org/mach-one">MACH ONE</a> conference in London, which will bring together executive leaders, technology decision makers and practitioners from the growing global MACH ecosystem.

The awards are open to anyone, including businesses who are not Alliance members, and aim to raise awareness for the real difference MACH projects are making when it comes to speed of delivery, breadth of applications, innovation and solution simplicity in solving complex technical and business problems. 
There are three overall categories: Industry, Innovation and Individual/Team. Eight awards are up for grabs: <ol><li>Best B2B Project</li><li>Best Retail Project </li><li>Best Health/Pharma Project </li><li>Best Hospitality Project</li><li>Best Digital Experience </li><li>Best Overall Change Project</li><li>Team of the Year </li><li>Contributor of the Year </li></ol>

Judging will be done by a panel of half-dozen independent industry experts, none of whom are aligned with a MACH Alliance member company. Judges will be announced in the coming weeks. 

Think you’ve got what it takes to land one of the eight trophies? There is no cost to nominate, and the deadline for submissions is May 31st. <a href="http://machalliance.org/machalliance-awards">Enter here</a>. Good luck!

Visit <a href="https://machalliance.org/mach-one">our website</a> for more information and to register for the MACH ONE conference. 

About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website. 
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> here and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.

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MACH Alliance Launches Awards Program to Showcase High-Impact Projects Built with MACH Technologies

Our 2022 Research Shows MACH Adoption Is High On The Agenda for Tech Leaders 
The ‘Enterprise MACHified’ 2022 study, conducted by Mel Research and commissioned by the MACH Alliance, polled senior level technology decision makers (CIOs/CTOs, VP/SVP, Senior Manager) in the U.S., U.K. and Germany.
The study is designed to show the state of MACH adoption in these major geographies. It’s clear from the findings this year that intentions to move to MACH architectures remain and progress has been made over the past year with a 19% increase in companies that have moved away from a monolithic stack to best-of-breed. Tech leaders see MACH technologies as the future of architecture with 79% planning to increase investment over the next 12 months and beyond. 
While intentions are high and 82% of IT leaders say infrastructure is keeping up with customer demands, less than half are satisfied with their ability to deliver customer experience (CX) improvements at speed. This statistic is perhaps the most concerning. But this is where MACH comes into its own, so we would expect improvements over the next 12 months based on MACH intentions cited. It’s also a big reason why the drivers of MACH transition are pull not push. While cycle of release issues and on-premises costs remain a huge burden for organizations, they rank lowest among the drivers. Instead, speed, privacy and ever improving customer experience needs come out top. 
Overall the findings are encouraging and show that we are moving in the right direction. As an Alliance that advocates for the power of MACH architectures, we are committed to promoting the long-term benefits and ROI that a move to MACH can deliver. In <a href="https://machalliance.org/insights/understanding-the-total-cost-of-ownership-and-roi-for-mach-architecture">this blog post</a>, Adam Sturrock and Matt Bradbeer break down every component to consider when calculating the Total Cost of Ownership and ROI of a MACH-based architecture. 
Take a look at the key findings and full survey report. How does your organization compare?<a href="https://drive.google.com/file/d/1kPTbbmr5F4nV9G0HMWC2MhFBmXTfBUc0" target="_blank" class="button" style="color:white; text-decoration:none;">Download Report</a> <a href="https://drive.google.com/file/d/1NsBhFLxN0mN7dNb_wM8Se1NOsUbFijjq" target="_blank" class="button" style="color:white; text-decoration:none;">Download Infographic</a>
‘Enterprise MACHified 2022’ includes responses from 230 senior technology decision makers (CIO/CTOs, VP/SVP, Senior Managers) across the UK, Germany and US in organizations with at least 5,000 employees and revenue of at least $500m annually.

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Our 2022 Research Shows MACH Adoption Is High On The Agenda for Tech Leaders

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<a href="https://machalliance.org/"><img data-image="b68020mrw3w4" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt9d28926a20a574c7/621cb2c73906ee689480864c/Mach_Alliance_8_New_Certified_Members_Feb_2022.png" data-sys-asset-uid="blt9d28926a20a574c7" alt="Mach_Alliance_8_New_Certified_Members_Feb_2022.png"></a>
<a href="https://machalliance.org/">MACH
Alliance</a>, the group of independent tech companies dedicated to advocating for open,
best-of-breed technology ecosystems, announced today it has added eight new companies to
its growing member roster.

The eight new joiners illustrate the continued, impressive growth of the group, which also
recently announced AWS, MongoDB and Netlify as members of its new <a href="https://machalliance.org/newsroom/mach-alliance-announces-mongodb-and-netlify-as-first-members-of-new-enabler-category">Enablers category.</a> The
Alliance now totals over 50 company members with an additional roughly 25 <a href="https://machalliance.org/members#IndividualMembers">ambassadors</a> who
are individuals, rather than companies, that champion the MACH principle.&nbsp;
The eight new MACH Alliance members are:&nbsp;
<a href="https://www.akeneo.com/">● Akeneo</a> is a global leader in Product Experience Management (PXM) offering Product
Information Management (PIM) solutions that help merchants and brands unlock growth
by delivering a compelling customer experience across all sales channels and locales,
improving product data quality and simplifying product catalog management.&nbsp;
<a href="https://www.divante.com/">● Divante</a> implements next-generation eCommerce solutions following the MACH
approach in both B2B and B2C segments including companies like Bosch and W.EG
Wurth. With more than 350 experts, Divante builds software ecosystems, creates
customized software, and offers composable commerce solutions and integrations.&nbsp;
<a href="https://www.dynamicyield.com/">● Dynamic Yield</a> helps enterprise brands deliver and test personalized, optimized, and
synchronized digital customer interactions. More than 400 global companies use its
Experience Optimization platform as the technology layer that works alongside existing
CMS, Commerce, or ESP solutions to iterate faster and accelerate business value.&nbsp;
<a href="https://formidable.com/">● Formidable</a> is a global design and engineering consultancy, and open-source software
organization, specializing in digital products and transformation. The firm has location
hubs in Seattle, London, Toronto, Denver, Atlanta, and Phoenix with remote consultants
worldwide. Since 2013, its team has worked with companies ranging in size from
startups to Fortune 100s to build quality digital products and level up engineering and
design teams.&nbsp;
<a href="https://nacelle.com/">● Nacelle</a> empowers brands and retailers to transform digital experiences with headless
commerce. Nacelle’s data orchestration platform brings together data from
pre-integrated systems such as digital commerce platforms and content management
systems (CMS) and provides a single access point on which developers build static
site-generated progressive web application (PWA) storefronts.&nbsp;
<a href="https://pivotree.com/">● Pivotree</a> is a leader in frictionless commerce. Its team designs, integrates and manages
complex digital platforms in eCommerce, Data Management, and Supply Chain for over
250 major retail and branded manufacturers globally.&nbsp;
<a href="https://www.publicissapient.com/">● Publicis Sapient</a> is a digital transformation company that partners with global
organizations to help them create and sustain competitive advantage. It operates
through its expert Strategy and Consulting, Product, Experience, Engineering and Data
capabilities, which, combined with its culture of curiosity and deep industry knowledge,
enable the company to deliver meaningful impact to its clients’ businesses through
reimagining the products and experiences their customers truly value.&nbsp;
<a href="https://www.tadigital.com/#featured">● TA Digital</a> is a digital transformation agency with 1,000 consultants delivering digital
strategy, experience, data, content, commerce and marketing solutions. For 22 years, TA
Digital has been focused on humanizing experiences in the digital world by blending
strategy with innovation to create authentic digital experiences.

"We don't take lightly both the quality and quantity of new members the Alliance continues to
bring on," said MACH Alliance president, Sonja Keerl. "This has never been a numbers game.
From day one, we've been focused on bringing together the true best-of-the-best organizations
that represent MACH and carry it throughout their technical operations and beyond. It's the icing
on the cake that we're not only getting the quality of members we'd always envisioned but also
the volume. We're honored to have this new group of visionaries on board."&nbsp;
A MACH architecture, which stands for Microservices, API-first, Cloud native and Headless,
gives companies a deeper level of agility, allowing them to deliver new features to customers at
speed. It is fundamentally changing the way enterprise software is developed and utilized
across virtually every industry. It's no surprise, then, that the Alliance has seen steady
membership growth since its June 2020 inception, as more organizations are realizing the
benefits of this strategic approach to technology and more adaptable business, overall.&nbsp;
All members of the MACH Alliance meet a stringent set of <a href="https://machalliance.org/insights/mach-certification-a-seal-of-confidence">certification standards</a>. To become an
Alliance member and carry the MACH Certified seal, a company must be in full compliance.&nbsp;
Think you've got what it takes to become a member? Join the movement. Learn more at
<a href="https://machalliance.org/members">https://machalliance.org/members</a>.&nbsp;
About the MACH Alliance&nbsp;
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board
and does not endorse specific vendors, members or otherwise. The Alliance was formed in
June 2020 to help enterprise organizations navigate the complex modern technology landscape.
It aims to guide and show the business advantage of open tech ecosystems that are
Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet
certification principles that are published on the website.&nbsp;
The MACH Alliance welcomes technology companies and individual industry experts who share
the same vision for the future. Learn more at machalliance.org, read here about MACH
certification and follow us on Twitter and LinkedIn.

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MACH Alliance Continues Growth Spurt Announcing Eight Newly Certified Members

<img data-image="xefypqxfrtjm" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt02d26afbb360d14b/61e56219581db15a1fe97d0b/Y6YwjOBQ.png" data-sys-asset-uid="blt02d26afbb360d14b" alt="Y6YwjOBQ.png">
SAN FRANCISCO and NEW YORK and LONDON and AMSTERDAM and BERLIN, Jan. 17, 2022 /PRNewswire/ -- <a href="https://c212.net/c/link/?t=0&l=en&o=3414374-1&h=2400763675&u=http%3A%2F%2Fwww.machalliance.org%2F&a=MACH+Alliance" rel="nofollow" target="_blank">MACH Alliance</a>, a group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today that Amazon Web Services (AWS) has joined as an Enabler member.
MACH Alliance <a href="https://c212.net/c/link/?t=0&l=en&o=3414374-1&h=2379350488&u=https%3A%2F%2Fmachalliance.org%2Fnewsroom%2Fmach-alliance-announces-mongodb-and-netlify-as-first-members-of-new-enabler-category&a=announced+in+December" rel="nofollow" target="_blank">announced in December</a> its new Enabler membership category, which was created for companies that are utilized by MACH organizations to deliver a service or technology but they themselves do not offer a direct MACH solution. They are, therefore, enabling a MACH provider but don't offer a direct MACH solution.
A MACH architecture, which stands for Microservices, API-first, Cloud native and Headless (MACH), gives companies a deeper level of agility, allowing them to deliver new features to their customers at speed. This architecture has spread from e-commerce to store systems and is now fundamentally changing the way enterprise software is developed and utilized across virtually every industry, not just commerce 
"Since the launch of AWS in 2006, we have espoused the importance of employing a modern architecture for retailers that facilitates rapid change and innovation," said David Dorf, Global Head of Retail Industry Solutions at AWS. "This includes the use of microservices, APIs, and a built-for-the-cloud design. Having been at the very forefront of this movement, we at AWS are proud to join the MACH Alliance to advocate for MACH as an industry standard to deliver the best digital experiences for makers and users." 
"Especially in today's volatile commercial environment, businesses must arm themselves to be agile, resilient, and future-proof," said Sonja Keerl, President at MACH Alliance. "Having a flexible, digital backbone plays a critical role in all of those things, as it helps companies adapt to meet ever-changing consumer demands and deliver superior buying experiences. It's a tremendous win to have AWS on board to help champion the MACH principle and its myriad benefits for businesses of all shapes and sizes."
Read more from AWS on <a href="https://machalliance.org/insights/aws-joins-mach-alliance" rel="nofollow" target="_blank">why they joined the Alliance</a> or visit <a href="http://www.machalliance.org/" rel="nofollow" target="_blank">www.machalliance.org</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members, or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="https://c212.net/c/link/?t=0&l=en&o=3414374-1&h=965007050&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttp%253A%252F%252Fmachalliance.org%252F%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3Dmachalliance.org%26index%3D5%26md5%3Ddb9d7bdff8c8646152c1923d3ff4adc2&a=machalliance.org" rel="nofollow" target="_blank">machalliance.org</a>, read here about <a href="https://c212.net/c/link/?t=0&l=en&o=3414374-1&h=2369115186&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Fmachalliance.org%252Fblogdetail%252Fbltfc0a3afbca44303e%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DMACH%2Bcertification%26index%3D6%26md5%3Dba1c5d6e1bf42963a3a8bb59771d09da&a=MACH+certification" rel="nofollow" target="_blank">MACH certification</a> and follow us on <a href="https://c212.net/c/link/?t=0&l=en&o=3414374-1&h=2025488620&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttp%253A%252F%252Fwww.twitter.com%252Fmachalliance%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DTwitter%26index%3D7%26md5%3Ddfeea3f8422d14d51b860d90329a6837&a=Twitter" rel="nofollow" target="_blank">Twitter</a> and <a href="https://c212.net/c/link/?t=0&l=en&o=3414374-1&h=1575511374&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Fwww.linkedin.com%252Fcompany%252Fmachalliance%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DLinkedIn%26index%3D8%26md5%3Da1db2958e174d041221c1705e694b6f0&a=LinkedIn" rel="nofollow" target="_blank">LinkedIn</a>.
Media Contact: Megan Lampros MACH Alliance <a href="mailto:megan.lampros@machalliance.org" rel="nofollow" target="_blank">megan.lampros@machalliance.org</a>

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AWS Joins MACH Alliance

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New category created for companies that are utilized by MACH organizations to deliver a service or technology but they themselves do not offer a direct MACH solution
DECEMBER 8, 2021 - San Francisco - New York - London - Amsterdam - Berlin -<a href="http://www.machalliance.org/"> MACH Alliance</a>, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today it has added a new "Enabler" membership category as global membership has reached roughly 50. 
The new category applies to organizations that are heavily utilized by MACH organizations to deliver a MACH service or technology. They are, therefore, enabling a MACH provider but don’t offer a direct MACH solution. As such, they aren't suited for an Alliance membership in the Vendor or System Integrator categories. While a Vendor member produces an application that enterprises can buy, an Enabler member delivers a service or technology vendors can use as part of a MACH integration.
MongoDB and Netlify sign on as first Enabler members
<a href="http://mongodb.com/">MongoDB</a> (NASDAQ: MDB) is the leading modern, general purpose database platform, designed to unleash the power of software and data for developers and the applications they build. Headquartered in New York, MongoDB has long been an advocate of microservice architecture and has more than 31,000 customers spanning 100 countries. The MongoDB database platform has been downloaded over 210 million times. 
MongoDB shares a common belief with the MACH Alliance that the interoperability and open architecture of modern software will propel current and future digital experiences. These new digital experiences require unprecedented personalized capabilities, delivered at scale, weaving a mesh of complementary microservices drawing data from multiple sources. All of this requires a level of data flexibility and scale that both MongoDB and the MACH Alliance share. MongoDB is excited to join the Alliance as an Enabler.
<a href="https://www.netlify.com/">Netlify</a> is a web developer platform that was an early advocate of the concept of separating front-end design from back-end business processes. By unifying the elements of the modern decoupled web, Netlify enables a 10-times faster path to more secure and scalable websites and apps. The company announced in November its $105 million Series D to accelerate the growth of its developer platform and Jamstack ecosystem. Originated by Netlify, the Jamstack "movement" has changed the trajectory of the web by decoupling backend and frontend technologies. Today, the Jamstack provides nearly limitless choices to developers designing rich customer experiences in web applications. <a href="https://www.netlify.com/blog/2021/12/08/enabling-microservices-apis-cloud-native-saas-headless-netlify-joins-the-mach-alliance/">As an Enabler</a>, Netlify unites different services that complete a solution built with MACH principles. Netlify is the glue and enabler of the Jamstack and MACH philosophies, delivering the workflow, expertise and choice of tools.
"Our first two Enabler members are of the highest magnitude," said Sonja Keerl, president of the MACH Alliance. "The ecosystem of the MACH category and the industry direction that it represents is much bigger and wider than just the current 50 certified members. By having Enablers represented within the Alliance ecosystem, we believe we now better cover the spectrum of businesses that fit within our membership guidelines who play a critical part of bringing MACH architecture to life. We're incredibly pleased to have MongoDB and Netlify on board as the first of many Enabler members." 
Enabler groups: Technology and Service 
There are two types of Enabler groups: <ul><li>Technology Enablers are Independent Software Vendors (ISVs) that MACH vendors utilize to deliver their service. They are enabling MACH ISVs and aiding the promotion of the MACH architecture. </li></ul> <ul><li>Service Enablers are service organizations that are stakeholders in MACH projects (like a specialized design agency could be) but may not have a direct involvement in implementing a MACH solution. </li></ul> All Enablers are aligned to the non-functional areas of a MACH architecture. This includes, but is not limited to monitoring, data storage, cluster or container management, tracing, service meshing, API Gateways and orchestration.
The MACH Alliance <a href="https://machalliance.org/newsroom/mach-alliance-announces-eight-newly-certified-companies-as-global-membership-nears-50">just announced</a> eight newly certified members in November. The new category opens the door for continued momentum as the businesses advocating for MACH architecture become more plentiful. <img data-image="dln6xpopd6qu" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt461f3cb70b29a716/61af58fdcfcd77416c46e7d2/MACH_Alliance_network03.jpg" data-sys-asset-uid="blt461f3cb70b29a716" alt="MACH_Alliance_network03.jpg" width="644" height="458" style="width: 644px; max-width: 644px; height: 458px;">
Learn more at <a href="https://machalliance.org/">machalliance.org</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fmachalliance.org%2F&esheet=52478831&newsitemid=20210818005487&lan=en-US&anchor=machalliance.org&index=5&md5=db9d7bdff8c8646152c1923d3ff4adc2"> machalliance.org</a>, read here about<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fmachalliance.org%2Fblogdetail%2Fbltfc0a3afbca44303e&esheet=52478831&newsitemid=20210818005487&lan=en-US&anchor=MACH+certification&index=6&md5=ba1c5d6e1bf42963a3a8bb59771d09da"> MACH certification</a> and follow us on<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.twitter.com%2Fmachalliance&esheet=52478831&newsitemid=20210818005487&lan=en-US&anchor=Twitter&index=7&md5=dfeea3f8422d14d51b860d90329a6837"> Twitter</a> and<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmachalliance&esheet=52478831&newsitemid=20210818005487&lan=en-US&anchor=LinkedIn&index=8&md5=a1db2958e174d041221c1705e694b6f0"> LinkedIn</a>.

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MACH Alliance Announces MongoDB and Netlify as First Members of New "Enabler" Category

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 <a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=2364601792&u=http%3A%2F%2Fwww.machalliance.org%2F&a=MACH+Alliance" rel="nofollow" target="_blank">MACH Alliance</a>, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today it has certified eight new members. MACH stands for Microservices-based, API-first, Cloud-native SaaS and Headless.
The Alliance estimates roughly 100,000 people in tech globally are now involved with MACH based on headcounts of member companies and in-house tech teams of enterprises deploying MACH initiatives. The Alliance's growth comes as IT budgets are expected to rise at a faster rate in 2022 than they have in over a decade.1 Spending in support of flexible, composable business will be prioritized as organizations realize the pressing need to be digitally agile in order to meet consumers' evolving demands.
The new members are:<ul><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=3530341305&u=https%3A%2F%2Fwww.actindo.com%2Fen%2F&a=Actindo+AG" rel="nofollow" target="_blank">Actindo AG</a> - A digital operations platform enabling efficient e-commerce</li><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=741032336&u=https%3A%2F%2Fwww.appnovation.com%2F&a=Appnovation" rel="nofollow" target="_blank">Appnovation</a> - A global digital consultancy specializing in the design, development and support of engaging experiences</li><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=3077043371&u=https%3A%2F%2Fwww.builder.io%2F&a=Builder.io" rel="nofollow" target="_blank">Builder.io</a> - A platform to visually create and optimize high-speed app and website experiences</li><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=2573738518&u=https%3A%2F%2Fwww.convictional.com%2F&a=Convictional" rel="nofollow" target="_blank">Convictional</a> - A supplier enablement platform for retailers and marketplaces</li><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=536544841&u=https%3A%2F%2Fwww.fast.co%2Fhome&a=Fast" rel="nofollow" target="_blank">Fast</a> - A one-click and headless checkout solution making it easier to buy and sell online.</li><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=1490721321&u=https%3A%2F%2Fgraphcms.com%2F&a=GraphCMS" rel="nofollow" target="_blank">GraphCMS</a> - The GraphQL Content Federation System</li><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=1890800785&u=https%3A%2F%2Fwww.objectedge.com%2F&a=Object+Edge" rel="nofollow" target="_blank">Object Edge</a> - A consultancy that builds digital experiences for enterprise B2B/B2C/D2C commerce and content</li><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=1155558919&u=https%3A%2F%2Fwww.storyblok.com%2Fhome&a=Storyblok" rel="nofollow" target="_blank">Storyblok</a> - A headless content management system</li></ul>
"We've reached a moment of reckoning where digital leaders are realizing legacy technologies pose greater risk than reward, and the pandemic has made it more clear than ever that composable architecture is the way forward for the enterprise," said Sonja Keerl, MACH Alliance president. "Even big tech has started slowly moving in this direction, which is all the more reason why the Alliance upholds its high certification standards since MACH-washing has become increasingly common. The Alliance exists to help organizations weed through that noise and be their guide throughout their MACH journey."
Maintaining Exclusive Certification Standards
The MACH Alliance maintains the <a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=2299048448&u=https%3A%2F%2Fmachalliance.org%2Finsights%2Fmach-certification-a-seal-of-confidence&a=highest+standards" rel="nofollow" target="_blank">highest standards</a> in order for companies to become certified. The high bar provides enterprises with essentially an insurance policy that guarantees future-proof technology.
Choosing a certified MACH vendor ensures the following:<ul><li>Connectability - Other applications connect easily through API</li><li>Scalability - Could-native SaaS ensures seamless rolling upgrades that don't require human intervention</li><li>Swapability - Companies can easily add and replace software and make changes on the fly without disrupting front end UX/UI</li><li>Adaptability - The functionality of the software can be used with multiple front ends</li><li>Flexibility and Transparency - Prevents vendor lock-in, allowing companies to stay in charge of their own technology and be able to respond to any situation</li></ul>
Gaining Investor Attention
MACH Alliance vendor members have accumulated more than $2.5 billion in funding, and the valuation of the category just by its vendors is estimated at over $20 billion.
The Alliance has played a key part in fueling this interest, with the group referred to by Forrester analyst Joe Cicman as being "...the bouncers controlling the velvet rope at the entrance of the Coolest Tech in Town Club." In his July write-up, "<a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=3090673364&u=https%3A%2F%2Fwww.forrester.com%2Fblogs%2Fbuy-an-integrated-platform-not-a-box-of-rocks%2F&a=Buy+An+Integrated+DXP+Platform%2C+Not+Just+A+Box+Of+Rocks" rel="nofollow" target="_blank">Buy An Integrated DXP Platform, Not Just A Box Of Rocks</a>," Cicman noted how the MACH Alliance enforces the definition of modern technology. He also reinforced the importance of composable set-ups, stating the only practical playbook today is one that is cloud-native.
Learn more at <a href="http://www.machalliance.org/" rel="nofollow" target="_blank">www.machalliance.org</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=980196369&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttp%253A%252F%252Fmachalliance.org%252F%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3Dmachalliance.org%26index%3D5%26md5%3Ddb9d7bdff8c8646152c1923d3ff4adc2&a=machalliance.org" rel="nofollow" target="_blank">machalliance.org</a>, read here about <a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=2396888809&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Fmachalliance.org%252Fblogdetail%252Fbltfc0a3afbca44303e%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DMACH%2Bcertification%26index%3D6%26md5%3Dba1c5d6e1bf42963a3a8bb59771d09da&a=MACH+certification" rel="nofollow" target="_blank">MACH certification</a> and follow us on <a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=2069023287&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttp%253A%252F%252Fwww.twitter.com%252Fmachalliance%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DTwitter%26index%3D7%26md5%3Ddfeea3f8422d14d51b860d90329a6837&a=Twitter" rel="nofollow" target="_blank">Twitter</a> and <a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=1577070485&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Fwww.linkedin.com%252Fcompany%252Fmachalliance%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DLinkedIn%26index%3D8%26md5%3Da1db2958e174d041221c1705e694b6f0&a=LinkedIn" rel="nofollow" target="_blank">LinkedIn</a>.
1 Gartner, <a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=1656890699&u=https%3A%2F%2Fwww.gartner.com%2Fen%2Farticles%2Fit-budgets-are-growing-here-s-where-the-money-s-going&a=IT+Budgets+Are+Growing.+Here%27s+Where+the+Money%27s+Going" rel="nofollow" target="_blank">IT Budgets Are Growing. Here's Where the Money's Going</a>, October 2021.

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MACH Alliance Announces Eight Newly Certified Companies as Global Membership Nears 50

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<h3>Following $100M Series B, Fabric continues on path to modernizing ecommerce for scaling businesses</h3>

SEATTLE, Wash., 16th September, 2021 – <a href="http://www.fabric.inc/">Fabric</a>, a headless commerce platform purpose-built for growth, today announced its new membership in the <a href="https://machalliance.org/">MACH Alliance</a>, the independent not-for-profit organization dedicated to advocating for open, best-of-breed technology ecosystems for enterprises, on a mission to future-proof technology and propel current and future digital experiences. Fabric’s headless commerce technology helps midsize and enterprise B2B and B2C brands, including BarkBox, GNC and Restoration Hardware, deliver exceptional e-commerce experiences
“Commerce companies are struggling to grow because of their legacy technology options. They need modern solutions that are built for their needs,” said Umer Sadiq, CTO at Fabric. “Rather than relying on existing platforms unfit for growth — or timely and costly replatforming migraines — growing commerce brands need flexibility and convenience that will translate into strong brand experiences for their customers. We’re excited to work alongside the MACH Alliance to ensure that’s exactly what they get.”
The MACH Alliance (Microservices-based, API-first, Cloud-native SaaS and Headless) was formed to help enterprises adopt and adapt the best and most agile systems, processes and skills to turn their digital practices into business differentiators. Fabric allows marketers and merchants to quickly turn creative commerce ideas into reality, without the need to fully rely on expensive engineering resources. An extensive and flexible API-driven approach enables brands to modernize their legacy e-commerce platforms in a matter of weeks versus months, saving time and money. 
“Fabric is paving the way for modern commerce. We’re thrilled to welcome them to the group,” said Sonja Keerl, MACH Alliance President. “Many of the businesses we work with are struggling to keep up as more and more transactions move online. As these organizations grow, we believe they will benefit from learning more about Fabric’s unique, headless approach.” About Fabric
Fabric is the headless commerce platform purpose-built for growth. Customers like BuildDirect, abc carpet & home, GNC, and MSC trust Fabric for its open and modular design that allows them to be live within weeks without having to replatform. Fabric is a force multiplier on retailers' existing technology investments proven to grow digital revenue by up to 3x. Headquartered in Seattle, Washington, Fabric is backed by Stripes, B Capital Group, Greycroft, Norwest Venture Partners, Redpoint Ventures, Sierra Ventures, Innovation Global Capital, Ascend Venture Capital, Expa and BC Partners. To learn more, visit <a href="https://c212.net/c/link/?t=0&l=en&o=3152640-1&h=3070061649&u=https%3A%2F%2Ffabric.inc%2F&a=https%3A%2F%2Ffabric.inc">https://fabric.inc</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on Twitter and LinkedIn

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Fabric Joins the MACH Alliance to Accelerate the Adoption of Headless Technologies

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Pittsburgh, PA - TBD, 2021 - Branding Brand today announced that it has joined the MACH&nbsp;Alliance, a group of independent software companies dedicated to advocating for open, best-of-breed technology ecosystems. Branding Brand’s composable commerce platform disrupts the quality and speed of digital experience creation by instantly connecting headless technologies, including companies in the MACH Alliance. The MACH Alliance is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences.
“With over 10 years of enterprise retail experience, working with brands such as Burberry, CVS, and Levis, Branding Brand is a exciting addition to our team,” says Kelly Goetsch, president of the MACH Alliance. “Their platform empowers our members to easily demonstrate their value by putting a head on their headless technologies.”
“The MACH Alliance represents the future of where digital technology is going—headless and collaborative,” says Chris Mason, CEO of Branding Brand. “These values are the heart of our product, which allows you to quickly connect headless commerce experiences. We are excited to join the MACH Alliance, and we are proud to be among such an impressive group of peers.”

About Branding Brand
Branding Brand is a headless, composable commerce company disrupting the speed and quality of digital experience creation. Their mobile-first platform allows for enterprise team developers, designers, and marketers to collaboratively work in their respective tools without missing a beat. For more information, please visit brandingbrand.com.

About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on machalliance.org.
Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future.

Branding Brand Joins the MACH Alliance

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