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Below our latest news - also do check out our <a href="https://machalliance.org/insights">Insights section</a> and for the most up to date info, follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.

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The Newsroom

28 September 2022 - CMScritic - MACH Alliance Publishes Women in MACH Manifesto for Gender Equality

27 September 2022 - Forbes - Three Composable Commerce Myths

26 September 2022 - Diginomica - Who will win the digital commerce race?

20 September 2022 - Multichannel Merchant - Curbside Pickup Can Now Include Impulse Purchases

15 September 2022 - Supermarket News - Bold Commerce brings checkout lane impulse buys to online grocery

14 September 2022 - CMSwire - 5 Things Your CTO Will Ask You About MACH

12 September 2022 - Diginomica - Frictionless Enterprise - the Tierless Architecture of composable IT

30 August 2022 - CMSwire - Contributor Q&A: Sonja Keerl [video]

30 August 2022 - DevProJournal - How Composable Architecture Supports Software for a Global Market

27 August 2022 - Tech Bullion - MACH Alliance is here for you

22 August 2022 - IDG Connect - Why Headless in MACH is a no-brainer

18 August 2022 - CMScritic - The Future is Composable: A Conversation with New MACH Alliance President Casper Rasmussen

16 August 2022 - Diginomica - Wolford finds MACH a better fit for a flexible omni-channel experience

30 July 2022 - VentureBeat - The Metaverse in retail: A game-changer that’s not ready yet

4 August 2022 - IT Brief Australia - Why is MACH architecture a new big thing in the tech world?

2 August 2022 - Digital Nation (Australia) - MACH Alliance advocates for composability

30 July 2022 - VentureBeat - The metaverse in retail: A game-changer that’s not ready yet

26 July 2022 - Enterprise Times - MACH Alliance announces new members Capgemini, Sitoo and Vercel

8 July 2022 - CMSWire - Qualtrics Finds Marketers Like the Metaverse, Konnecto Raises $21M, More News

7 July 2022 - 	Diginomica - The next fundamental shift in business tech arrives at MACH ONE

23 March 2022 - MACH Alliance Releases Study on Adoption of MACH Technologies by Tech Leaders: Q&A with Sonja Keerl

8 March 2022 - New Research Looks at the High Cost of Outdated Enterprise Technology

2 March 2022 - MACH Alliance Adds 8 Members That Support Composable Architectures

24 January 2022 - CMS Wire - The Business Case for MACH Architecture

21 January 2022 - Enterprise Times - AWS Joins MACH Alliance

20 January 2022 - IT in the Supply Chain - AWS Joins the MACH Alliance

18 January 2022 - AWS Joins MACH Alliance as Enabler Member, Reflects Growth of Cloud-Native Solutions

17 January 2022  - Hosting Journalist - Amazon Web Services Joins the MACH Alliance

30 December 2021 - Forbes - How Flexible IT Architectures Drive Competitive Advantage

6 December 2021 - Nasdaq - The MACH Architecture Boom Has Piqued Investor Interest; Here's Why

1 December 2021 -Total Retail - "Retail Roundtable" event in San Francisco (panel opportunity secured for ambassador, Sree, CTO of Sephora)

30 November 2021 - Enterprise Talk - Eight newly certified companies join the MACH Alliance

26 November 2021 - Enterprise Times- Eight newly certified companies join the MACH Alliance

24 November 2021 - CMS Wire - OpenText Acquires Zix, Verbit Raises $250M & More News

7 October 2021 - Forbes - Digital Leaders Are Discovering Legacy Technologies Pose More Risk Than Reward

3 August 2021 - Computer Weekly  - The speed of software, MACH Alliance hits 30

1 August 2021 - Database Trends & Applications - Building a Modern Data Architecture for the 2020s

21 July 2021 - Forbes - 15 User Experience Lessons (And How They Can Improve Your Business)

23 June 2021 - Nasdaq - The Status Quo is the Riskiest Bet in the Race to Digitally Future-Proof the Enterprise

18 May 2021 - BetaNews - Why businesses need to look to a new technology model post pandemic [Q&A]

6 May 2021 - Enterprise Times - MACH Alliance hits 30 members milestone in nine months

25 March 2021 - Tech Talks - MACH - Microservices-based, API-first, Cloud-native SaaS, Headless

16 March 2021 - Digitalisation World - Out with the old, in with the MACH

25 Feb 2021 - HelpNet Security - C-level executives driving the adoption of MACH across their organizations

24 February 2021 Digitalisation World - 81% of global IT decision makers plan to add MACH elements

23 February 2021 - Enterprise Times - MACH Alliance research shows businesses to enhance customer experience investments

22 February 2021 - Nasdaq -To Ensure Enterprise Longevity, Look to the Cloud (And Beyond)

19 February 2021 - Snack Food & Wholesale Bakery - How Dawn Foods revamped its eCommerce site using digital transformation

12 January 2021 - Forbes: In The Pandemic-Fueled Rush To Perfect Digital Commerce, Some Technology Has Risen, And Some Has Faltered: A Look At The Good, The Bad And The Ugly

11 December 2020 - eWeek - Five Benefits of the New MACH Architectural Approach

11 November 2020 - BigCommerce Joins MACH Alliance To Propel Growth Of Composable Tech Infrastructure

14 October 2020 - UK enterprise tech investment too low to realise digital transformation goals

18 September 2020 - Why you need both Systems Engineering and Agile principles - And an introduction to EPAM and the MACH Alliance

Headless meets serverless - a tierless architecture for frictionless enterprise - Diginomica

MACH Alliance: decomposing monoliths -- building headless open cloud microservices - ComputerWeekly

MACH Alliance forms to propel digital experiences

EPAM Joins Newly Formed MACH Alliance as Founding Member

MACH Alliance launched to empower enterprises with modern, SaaS technology

Time to decompose your enterprise suites, says the MACH Alliance

Media Mentions List

Media Mentions

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Leoni Janssen

Media Contacts

Enterprise tech is either MACH or it is not. It is either composable or it is not. Want to apply to become a member of the MACH Alliance? Download a form below.

MACH vendors deliver software that talks to ours and customers will never have to initiate another update. Is yours best-of-breed and modular? Check if that is you?

MACH compliant SI's, know how to architect, assemble and manage a composable, modern tech environment. They know the landscape and have the people.

Support functional areas of a MACH architecture. Including monitoring, data storage, cluster/container mgt, tracing, service meshing, API gateways, orchestration & more.

MACH ambassadors are expert individuals driving adoption for the MACH standard and delivering results. They share their knowledge with the community.

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28 September 2022 - San Francisco - New York - London - Amsterdam - Berlin - MACH Alliance today announced the publishing of a first-of-its-kind “Women in MACH Manifesto for Gender Equality.” The manifesto was collectively developed by over 100 women in tech and a select few male allies attending the first-ever international Women in MACH event and awards ceremony, organized by Mindcurv.The event, which was held 22nd and 23rd September in Madrid, brought together advocates for gender equality from across the MACH technology community to network and deliver inspiring sessions about technology, leadership, diversity and inclusion (D&I). A live poll of attendees found that an overwhelming majority (90%) of those in the audience said they had felt discriminated against at some point in their careers due to their gender.The manifesto is a document that calls on technology companies to take further steps to advance equal opportunities for everyone. Businesses are invited to sign the document, signaling their commitment to taking actions toward this goal. Topics covered include:<ul><li>Equal pay</li><li>Equality in hiring</li><li>Promotions based on merit</li><li>Culture</li><li>Representation in leadership</li><li>Allies</li></ul>“MACH is a modern category, and the companies we work for are driving forward a new era in enterprise technology,” said Holly Hall, Managing Director at the MACH Alliance. “In parallel, we feel obligated to urge companies in our ecosystem to do more when it comes to nurturing the success of women. We want to help the sector become more active contributors on the subject of gender equality not simply because we know it’s right, but because we know women already play a crucial role at many of these enterprises. Our goal is to elevate their contributions and pave the way for others to succeed in this space.”“Our Women in MACH event showed the strength of female leadership in what is still a male dominated industry,” said Markus Tillman, EVP at Mindcurv. “By coming together we can help advance each other, the workplace for current and future generations, the MACH category and the tech sector as a whole. We want the manifesto to become a guiding star for everyone who is active in the rapidly growing MACH community, with the goal to carry the manifesto into the world to drive change.”All companies are welcome to sign the manifesto, <a href="https://machalliance.org/insights/women-in-mach-manifesto-for-gender-equality" target="_self">which can be found here</a>. Businesses that have signed receive a badge to promote their commitment to this vision and agree to take steps outlined in the document to meaningfully create space for women in MACH. In addition to providing ongoing resources to stay true to the manifesto’s mission, the Alliance will publish bi-annual reports to demonstrate how the committed organizations are moving the needle on D&I metrics specific, but not limited to, women in MACH.Event host, Mindcurv, is a system integrator headquartered in Germany. The company is a member of MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems.About the MACH AllianceThe MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="machalliance.org" target="_blank">machalliance.org</a>, read here about MACH certification and follow us on <a href="https://twitter.com/machalliance" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance" target="_blank">LinkedIn</a>.

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MACH Alliance Publishes Women in MACH Manifesto for Gender Equality

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<img asset_uid="blt10baedc775938ca0" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt10baedc775938ca0/62ea157be0e20410aa836676/member02@2x.png" height="auto"/>MACH Alliance Announces New Members intive and Klevu.3 August 2022 - San Francisco - New York - London - Amsterdam - Berlin - MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today that intive and Klevu have joined as its latest members. <ul><li>intive, which joins the Alliance’s SI category, combines design, purpose-driven innovation and digital enthusiasm to drive powerful digital experiences. The company works with the likes of Audi, Deichmann, Discovery and Vorwerk. </li><li>Klevu, which joins the general certified members category as an ISV, delivers proprietary product discovery technology that drives traffic, conversion and loyalty for ecommerce websites, while reducing bounce rates. It is easy to configure, optimize and maintain and fully integrates with major ecommerce platforms in just hours. </li></ul>“As the Alliance continues to grow at an impressive pace, we remain focused on a few critical areas: Education, evangelism and now, enablement,” said Casper Rasmussen, MACH Alliance president. “For enterprises still rooted in legacy, it’s our goal to be their go-to guide for how to become unstuck, and we can only do that as we continue to gain critical mass through growth in membership and community. We’re nearly 70 members strong now, and our voices are being heard. MACH is the way forward for modern business.”A MACH architecture, which stands for Microservices, API-first, Cloud-native SaaS and Headless, gives companies a deeper level of agility, allowing them to deliver new features to customers at speed. All members of the MACH Alliance meet a stringent set of <a href="https://machalliance.org/insights/mach-certification-a-seal-of-confidence" target="_blank">certification standards</a>. To become an Alliance member and carry the MACH Certified seal, a company must be in full compliance. Interested in membership or becoming an ambassador? Learn more <a href="http://www.machalliance.org" target="_self">www.machalliance.org</a>About the MACH AllianceThe MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on Twitter and LinkedIn.

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MACH Alliance Announces New Members intive and Klevu

<img asset_uid="bltbf1b558c48004f44" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/bltbf1b558c48004f44/62d5217774e36137c1942bcf/og_title.png" height="auto"/>MACH Alliance Announces New Members Capgemini, Sitoo and Vercel18 July, 2022 - San Francisco - New York - London - Amsterdam - Berlin - MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today three new certified members. The momentum comes as the Alliance just recognized its second anniversary and the gathering of over 400 industry leaders at its inaugural MACH ONE event in London.Here’s more on the latest round of new members: <ul><li>Capgemini: is a global leader in strategically partnering with companies to transform and manage their business by harnessing the power of technology. The company is trusted by clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms.</li><li>Sitoo: is a world-leading Unified Commerce Platform anchored by Point of Sale (POS) for global retailers. It provides a cost-efficient, game-changing technology that enables retailers to unify all their stores and online sales channels, in real-time.</li><li>Vercel: is a leading frontend cloud platform that facilitates a fast and enjoyable development and deployment experience for anyone. With Vercel, developers can create incredible web experiences for their end users where performance is the default. The team behind Vercel are also the creators and supporters of open-source&nbsp;frameworks and projects like Next.js, Svelte, and Turborepo.<div><a href="#"> </a></div> </li></ul>A MACH architecture, which stands for Microservices, API-first, Cloud-native SaaS and Headless, gives companies a deeper level of agility, allowing them to deliver new features to customers at speed. It is fundamentally changing the way enterprise software is developed and utilized across virtually every industry.“This latest wave of new members continues to demonstrate that business leaders have a shared view for what drives a successful digital experience today,” said Holly Hall, MACH Alliance’s <a href="https://machalliance.org/newsroom/MACH-Alliance-Appoints-Holly-Hall-As-Managing-Director-and-Expands-Board" target="_blank">newly appointed Managing Director</a>. “That requires technology that is pluggable, replaceable and flexible so that evolving business requirements can be met. We’re honored to have Capgemini, Sitoo and Vercel on board with us to champion this approach, which has become the new standard for digital excellence.”All members of the MACH Alliance meet a stringent set of <a href="https://machalliance.org/insights/mach-certification-a-seal-of-confidence" target="_blank">certification standards</a>. To become an Alliance member and carry the MACH Certified seal, a company must be in full compliance. Learn more at <a href="http://www.machalliance.org" target="_self">www.machalliance.org</a>.About the MACH AllianceThe MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on Twitter and LinkedIn.

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MACH Alliance Announces New Members Capgemini, Sitoo and Vercel

<img asset_uid="blt5db51f62d3fdd0a5" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt5db51f62d3fdd0a5/62d87f776d42b410a6ffeb16/og_title.png" height="auto"/>21 July, 2022 - San Francisco - New York - London - Amsterdam - Berlin - MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today further changes to the MACH Alliance leadership and the Executive Board. <a href="https://www.linkedin.com/in/casper-aagaard-rasmussen/" target="_blank">Casper Rasmussen</a> takes over the position of President, carrying on the incredible work of Sonja Keerl, a founder of the MACH Alliance and a true visionary. Sonja moves to the Advisory Board. Casper, Global SVP of Technology at Valtech, has been an incredible supporter of the Alliance and is making waves in MACH and Composable Enterprise.<a href="https://www.linkedin.com/in/jasmin-guthmann-a463a766/" target="_blank">Jasmin Guthmann</a> who has led the Marketing Council since launch takes the role of Vice President. Jasmin has been a guiding force for much of what the Alliance has achieved to date and will continue her work in this new capacity.The other <a href="https://machalliance.org/about" target="_self">Executive Board</a> company seats remain the same with <a href="https://www.linkedin.com/in/tareknseir/" target="_self">Tarek Nseir</a>, VP Digital Engagement Practice in Europe, taking over from Nat Gross representing EPAM.“I am humbled to take over the Presidency of the MACH Alliance,” said Rasmussen about his new role. “In great partnership with brilliant minds and fellow MACH connoisseurs, we have the exclusive opportunity to really propel awareness, education and the market of MACH to the next level.”Further <a href="https://machalliance.org/newsroom/MACH-Alliance-Appoints-Holly-Hall-As-Managing-Director-and-Expands-Board" target="_self">leadership changes</a> were announced earlier this month including the appointment of <a href="https://www.linkedin.com/in/holly-hall-4b14a945/" target="_self">Holly Hall</a> as MD from September.About the MACH AllianceThe MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on Twitter and LinkedIn. ###

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MACH Alliance Announces Executive Board Changes with New President and Vice President

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16 May, 2022 - San Francisco - New York - London - Amsterdam - Berlin - MACH Alliance,
the group of independent tech companies dedicated to advocating for open, best-of-breed
technology ecosystems, announced today it has signed on three new member companies as the
group nears 60 total members. The Alliance's fast growth since its June 2020 launch signals the
continued momentum of the MACH movement, as business leaders seek a better, more flexible
approach to managing digital architecture.


The new members are:
<ul>
							
						</ul><ul><li>Grid Dynamics - Grid Dynamics (NASDAQ: GDYN), a global digital engineering
company, co-innovates with the most respected brands in the world to solve complex
problems, optimize business operations, and better serve customers. Driven by business
impact and agility, the company creates innovative, end-to-end solutions in digital
commerce, AI, data, and cloud to help clients grow.

							</li>
						</ul><ul><li>Kin + Carta - Kin + Carta is a global digital transformation consultancy committed to
working alongside its clients to build a world that works better for everyone. Its 2,000
strategists, engineers, and creatives bring the connective power of technology, data, and
experience to the world’s most influential companies. As a Certified B Corp and with a
triple bottom line focus on people, the planet, and profit, the consultancy helps its clients
to deliver products, platforms, and services that are accessible, inclusive, and
sustainable.

							</li>
						</ul><ul><li>Mercaux - Mercaux is a next generation composable in-store platform. The company
helps transform retail stores from a simple point of sale into a multi-purpose center,
empowering shoppers (both in-store and remotely) and sales associates by facilitating
an omnichannel product discovery, clienteling, remote selling and checkout experience
that also serves as a customer acquisition and data capture channel.</li>
						
					</ul>
 
A MACH architecture, which stands for Microservices, API-first, Cloud native SaaS&nbsp;and Headless, gives companies a deeper level of agility, allowing them to deliver new features to customers at speed. It is fundamentally changing the way enterprise software is developed and utilized across virtually every industry.
"A brand's digital experience is no longer simply a value-add to their physical presence; in many cases, digital is their entire presence, and therefore, getting it right is mission critical for

success," said MACH Alliance President, Sonja Keerl. "As more and more reputable companies like our newest four members join the Alliance, we're demonstrating to the global business community that we will not settle for an obsolete, legacy approach to digital. There is a better way, and that way is with MACH."
All members of the MACH Alliance meet a stringent set of <a href="https://machalliance.org/insights/mach-certification-a-seal-of-confidence" target="_blank">certification standards</a>. To become an Alliance member and carry the MACH Certified seal, a company must be in full compliance.
In June (28 & 29) the Alliance will host its first annual conference MACH ONE in London, where executive leaders, technology decision-makers and MACH practitioners from the growing global MACH ecosystem will come together to discuss the latest developments, share experiences and show the speed and versatility with which MACH propels digital experiences.
Learn more at <a href="https://machalliance.org." target="_blank">machalliance.org</a>.

<h2>About the MACH Alliance</h2>
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in
June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on Twitter and LinkedIn.

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MACH Alliance Nears 60 Members with Latest Wave of New Joiners

<img asset_uid="bltd978a0f08ec192d5" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/bltd978a0f08ec192d5/629d629ad0f3ca0f53e0a700/June_6th_PR_Banner.png" height="auto"/> 6 June, 2022 - San Francisco - New York - London - Amsterdam - Berlin - MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today five new certified member companies, surpassing 60 total members in less than two years.The new members are:<ul></ul><ul><li><a href="https://www.applydigital.com/" target="_blank">Apply Digital</a> - is an innovation, products, and experiences company. They are a global network of digital experts who solve complex business challenges for clients across industries and verticals. Their workforce brings a plurality of ideas to the table to build digital solutions for its clients as one unified team. Apply Digital has implemented MACH for a multitude of organizations, helping companies transform through strategy, design, engineering, and data.</li></ul><ul></ul><ul><li><a href="https://www.novicell.com/" target="_blank">Novicell</a> - Novicell is an international award-winning digital agency with +20 years of experience and a strong team of +400 ecommerce specialists, strategists, software developers, designers and marketing specialists in Denmark, the Netherlands, Spain, Norway, Sweden, and UK. Novicell has an extensive client portfolio of mid-size & enterprise ecommerce solutions, website development, UX and brand design solutions, mobile applications and bespoke software. Combining strategic and technical skills, Novicell can advise you competently and put the recommendations into practice. The approach is digital – the goal is business results.</li></ul><ul></ul><ul><li><a href="https://www.scaleflex.com/about-us" target="_blank">Scaleflex</a> - Driven by the mission to simplify the management, optimization and acceleration of any kind of digital content anywhere in the world, Scaleflex is a global B2B SaaS company developing powerful and scalable Digital Asset Management and Media Acceleration solutions. Scaleflex provides scalable, reliable and affordable Cloud services - to load, store, organize, optimize, publish and accelerate all media assets (images, videos, static files such as JS and CSS files, etc.), both for websites and mobile applications.</li></ul><ul><li><a href="https://www.webscale.com/" target="_self">Webscale</a> - Webscale is powering modern commerce by layering software for performance, security, availability, and compliance, over a distributed global network that leverages the cloud, automation, machine learning, and DevOps protocols to address the needs of growing brands. With use cases across a variety of ecommerce platforms and architectures, Webscale simplifies the deployment and day-to-day management of storefronts, including headless and progressive web application infrastructure, and across any self-hosted or fully hosted commerce cloud.</li></ul><ul><li><a href="https://www.zaelab.com/" target="_blank">Zaelab</a> - Zaelab is a digital commerce advisory and solutions provider enabling B2B organizations to transform and thrive through exceptional customer experiences, modern cloud platforms, and agile methodologies. Zaelab’s experience spans business models including B2B, D2C, and Marketplaces. It is also the innovator behind ZCommerce, the industry-leading headless digital experience for B2B Manufacturers.</li></ul> A MACH architecture, which stands for Microservices, API-first, Cloud native SaaS&nbsp;and Headless, gives companies a deeper level of agility, allowing them to deliver new features to customers at speed. It is fundamentally changing the way enterprise software is developed and utilized across virtually every industry."We’ve seen huge acceptance of the MACH philosophy and a clear paradigm shift in the past few years as business leaders reimagine what the digital experience looks like," said MACH Alliance Co-Founder & President, Sonja Keerl. "The four MACH principles are the recipe for open, pluggable, future proof technology ecosystems. Through its work and certification program, the Alliance is educating companies about how to adopt new composable architectures that by nature connect, scale, and adapt quickly to serve customers anywhere, any time."All members of the MACH Alliance meet a stringent set of <a href="https://machalliance.org/insights/mach-certification-a-seal-of-confidence" target="_blank">certification standards</a>. To become an Alliance member and carry the MACH Certified seal, a company must be in full compliance.The Alliance will host its first annual conference MACH ONE June 28-29 in London, where executive leaders, technology decision-makers and MACH practitioners from the growing global MACH ecosystem will come together to discuss the latest developments, share experiences and show the speed and versatility with which MACH propels digital experiences.Learn more at <a href="https://machalliance.org." target="_blank">machalliance.org</a>.<h2>About the MACH Alliance</h2>The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on Twitter and LinkedIn.

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MACH Alliance Passes 60 Members with New Joiners Apply Digital, Novicell, Scaleflex, Webscale and Zaelab

<img asset_uid="blt181ac5f0b6b10f2d" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt181ac5f0b6b10f2d/62bb9e1bd0f5850fe7921208/large-MACH-Alliance-Awards-jury02-3.png" height="auto"/>Eight winners were revealed at gala dinner during MACH ONE Conference in LondonJune 29 - San Francisco - New York - London - Amsterdam - Berlin - MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, today announced the winners of its first MACH Alliance Awards.The Awards were open for entry to any business across the globe, including businesses who are not Alliance members, and were eligible for submission from customers, vendors, system integrators or any others. Nearly 100 nominations were received across the eight categories."We evaluated submissions from a remarkably diverse set of businesses across the world, from Chile to Australia to the UAE, Saudi Arabia, UK, US and beyond," said awards judge, Phil Wainewright, a journalist/industry analyst with diginomica who has been a recognized authority on technology for several decades. "It was hard work to reach a final conclusion on the winners since the impact of MACH technologies on the scope and success of each of these projects was so evident and compelling."The winners are:INDUSTRY CATEGORIESWinners in each industry category demonstrated the business value of their project and how MACH was crucial in delivering better/faster value over other options to deliver the required outcomes.<ul><li>Best B2B Project Award winner: Embonor</li><li>Best Retail Project Award winner: Harry Rosen</li><li>Best Health/Pharma Project Award winner: selfologi</li><li>Best Hospitality Project Award winner: Wawa</li></ul>INNOVATION CATEGORIESWinners in each industry category demonstrated the business value of their project and how MACH was crucial in delivering better/faster value over other options to deliver the required outcomes.<ul><li>Best Digital Experience Award winner: Bang and Olufsen. Awarded for the ability to demonstrate a project delivering unique, front-end experience(s). The winning entry demonstrated the business value of the project and how MACH technologies were crucial in delivering an innovative digital experience.</li><li>Best Overall Change Project Award winner: LEGO. Awarded for the ability to effectively manage the transition from monolith to MACH, not only in the tech strategy, but effective management of the change in processes and tools that is required to optimally support the business strategy.</li></ul>INDIVIDUAL/TEAM CATEGORIES<ul><li>Team of the Year Award winner: Crate & Barrel. Awarded for the team's ability to demonstrate how its work has helped achieve or exceed objectives and contribute to the overall competitiveness and/or success of a company (customer or own). The winning entry showed how important the development team/project was to the business and what steps it took to accomplish its goals.</li><li>Contributor of the Year Award winner: Hubert Odend'hal, Sales Director France and Switzerland, commercetools. Awarded for the recipient's work initiating a series of events in France, getting all local MACH Alliance members together to meaningfully engage.</li></ul>In addition to Wainewright, the judges included:<ul><li>Anjali Subburaj, Digital Commerce Chief Architect, Mars</li><li>Danielle Diliberti, CEO, Sommsation</li><li>Joe Cicman, Senior Analyst, Forrester</li><li>Sonja Keerl, President, MACH Alliance</li></ul>"We are blown away by the interest in our first-ever MACH Alliance Awards and the quality of submissions," said Keerl. "To get a brand new awards program off the ground is quite an undertaking. Our ability to gather such an impressive set of submissions is a testament to the volume of projects utilizing MACH that are moving the needle across a range of organizations and industries. Judging quite literally kept us up at night because it was so difficult to select one winner in each category."For more information, visit www.machalliance.org.<h2>About the MACH Alliance</h2>The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on Twitter and LinkedIn.

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MACH Alliance Announces Winners of Inaugural Awards Program

<img asset_uid="blt1653a8af428be064" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt1653a8af428be064/62c5e679bac71c3891077de6/TM308C2o.png" height="auto"/>06 July, 2022 - San Francisco - New York - London - Amsterdam - Berlin - MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today it has appointed its first ever Managing Director, Holly Hall, who will begin September 1. Based in London, Hall will further develop and execute on the growth strategy of the organization, helping the Alliance to reach its full potential as a catalyst for change in the global technology industry.With the completion of her term, MACH Alliance president, Sonja Keerl, will move to the advisory board, which is responsible for leading the organization and driving its vision forward. Hall will work closely with the board, Alliance team and wider MACH community to execute on the vision that has been refined over the past two years.“MACH Alliance is backed by some of the biggest and most trusted names in technology, and there’s so much I’m eager to accomplish with two hugely successful years already under our belt,” said Hall. “I’ll focus on striking the balance between accelerating our growth, building the global community while still maintaining the utmost integrity of the MACH certification. I’ll also look to expand our presence on the ground at events and other networking opportunities. We’ll be in more places, in more ways than ever before."Hall currently serves as head of The Drum Network, a global media platform and the biggest marketing website in Europe. Prior to The Drum, she was Managing Director of the British Interactive Media Association (BIMA). Hall has over 15 years of experience in senior roles spanning product development, new business and senior management across the digital, advertising and design sectors.The Alliance also announced four new executive board appointments:<ul><li>Gordana Vuckovic on behalf of Vue Storefront</li><li>Chris Bach on behalf of Netlify</li><li>Dom Selvon on behalf of E2X</li><li>Jon Panella on behalf of Publicis Sapient</li></ul>Existing company board seats will remain for continuity. Jasmin Guthmann will take Keerl’s seat on the executive board on behalf of Contentstack, and Casper Rasmussen representing Valtech will replace Pascal Lagarde who will move to the advisory board.\“This is a pivotal time for the Alliance, and Holly’s appointment into a full time leadership role is testament to our growth and increasing maturity in the market. She will be a tremendous addition to MACH Alliance and a huge asset in helping us execute on our vision,” said Keerl. “I will continue to work closely with Holly over the coming months to ensure a smooth transition. With this new structure, including additional board seats, we’ve strengthened our position to capitalize on the immense opportunity before us.”The deeper leadership bench for the Alliance comes on the heels of several milestones, in addition to hitting the two-year anniversary mark. The inaugural MACH ONE event in London June 28-29 brought together nearly 400 leaders across the MACH network. During the event, <a href="https://machalliance.org/newsroom/MACH-Alliance-Announces-Winners-of-Inaugural-Awards-Program" target="_blank">winners of the first-ever MACH Alliance Awards</a> were announced. The awards program aimed to raise awareness for the real difference MACH projects are making in solving complex technical problems and creating measurable business value across a range of industries.Learn more at <a href="www.machalliance.org" target="_blank">www.machalliance.org</a>.<h2>About the MACH Alliance</h2>The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on <a href="https://twitter.com/machalliance" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/company/37568009/" target="_blank">LinkedIn</a>.

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MACH Alliance Appoints Holly Hall As Managing Director and Expands Board

Our 2022 Research Shows MACH Adoption Is High On The Agenda for Tech Leaders 
The ‘Enterprise MACHified’ 2022 study, conducted by Mel Research and commissioned by the MACH Alliance, polled senior level technology decision makers (CIOs/CTOs, VP/SVP, Senior Manager) in the U.S., U.K. and Germany.
The study is designed to show the state of MACH adoption in these major geographies. It’s clear from the findings this year that intentions to move to MACH architectures remain and progress has been made over the past year with a 19% increase in companies that have moved away from a monolithic stack to best-of-breed. Tech leaders see MACH technologies as the future of architecture with 79% planning to increase investment over the next 12 months and beyond. 
While intentions are high and 82% of IT leaders say infrastructure is keeping up with customer demands, less than half are satisfied with their ability to deliver customer experience (CX) improvements at speed. This statistic is perhaps the most concerning. But this is where MACH comes into its own, so we would expect improvements over the next 12 months based on MACH intentions cited. It’s also a big reason why the drivers of MACH transition are pull not push. While cycle of release issues and on-premises costs remain a huge burden for organizations, they rank lowest among the drivers. Instead, speed, privacy and ever improving customer experience needs come out top. 
Overall the findings are encouraging and show that we are moving in the right direction. As an Alliance that advocates for the power of MACH architectures, we are committed to promoting the long-term benefits and ROI that a move to MACH can deliver. In <a href="https://machalliance.org/insights/understanding-the-total-cost-of-ownership-and-roi-for-mach-architecture">this blog post</a>, Adam Sturrock and Matt Bradbeer break down every component to consider when calculating the Total Cost of Ownership and ROI of a MACH-based architecture. 
Take a look at the key findings and full survey report. How does your organization compare?<a href="https://drive.google.com/file/d/1kPTbbmr5F4nV9G0HMWC2MhFBmXTfBUc0" target="_blank" class="button" style="color:white; text-decoration:none;">Download Report</a> <a href="https://drive.google.com/file/d/1NsBhFLxN0mN7dNb_wM8Se1NOsUbFijjq" target="_blank" class="button" style="color:white; text-decoration:none;">Download Infographic</a>
‘Enterprise MACHified 2022’ includes responses from 230 senior technology decision makers (CIO/CTOs, VP/SVP, Senior Managers) across the UK, Germany and US in organizations with at least 5,000 employees and revenue of at least $500m annually.

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Our 2022 Research Shows MACH Adoption Is High On The Agenda for Tech Leaders

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Winners will be announced at the inaugural MACH ONE conference in June in London 

15 March 2022, San Francisco - New York - London - Amsterdam - Berlin – <a href="http://machalliance.org">MACH Alliance</a>, a group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today it has opened its call for submissions for the brand new MACH Alliance Awards. Winners will be announced in June at the <a href="https://machalliance.org/mach-one">MACH ONE</a> conference in London, which will bring together executive leaders, technology decision makers and practitioners from the growing global MACH ecosystem.

The awards are open to anyone, including businesses who are not Alliance members, and aim to raise awareness for the real difference MACH projects are making when it comes to speed of delivery, breadth of applications, innovation and solution simplicity in solving complex technical and business problems. 
There are three overall categories: Industry, Innovation and Individual/Team. Eight awards are up for grabs: <ol><li>Best B2B Project</li><li>Best Retail Project </li><li>Best Health/Pharma Project </li><li>Best Hospitality Project</li><li>Best Digital Experience </li><li>Best Overall Change Project</li><li>Team of the Year </li><li>Contributor of the Year </li></ol>

Judging will be done by a panel of half-dozen independent industry experts, none of whom are aligned with a MACH Alliance member company. Judges will be announced in the coming weeks. 

Think you’ve got what it takes to land one of the eight trophies? There is no cost to nominate, and the deadline for submissions is May 31st. <a href="http://machalliance.org/machalliance-awards">Enter here</a>. Good luck!

Visit <a href="https://machalliance.org/mach-one">our website</a> for more information and to register for the MACH ONE conference. 

About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website. 
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> here and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.

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MACH Alliance Launches Awards Program to Showcase High-Impact Projects Built with MACH Technologies

<a href="https://machalliance.org/"><img data-image="b68020mrw3w4" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt9d28926a20a574c7/621cb2c73906ee689480864c/Mach_Alliance_8_New_Certified_Members_Feb_2022.png" data-sys-asset-uid="blt9d28926a20a574c7" alt="Mach_Alliance_8_New_Certified_Members_Feb_2022.png"></a>
<a href="https://machalliance.org/">MACH
Alliance</a>, the group of independent tech companies dedicated to advocating for open,
best-of-breed technology ecosystems, announced today it has added eight new companies to
its growing member roster.

The eight new joiners illustrate the continued, impressive growth of the group, which also
recently announced AWS, MongoDB and Netlify as members of its new <a href="https://machalliance.org/newsroom/mach-alliance-announces-mongodb-and-netlify-as-first-members-of-new-enabler-category">Enablers category.</a> The
Alliance now totals over 50 company members with an additional roughly 25 <a href="https://machalliance.org/members#IndividualMembers">ambassadors</a> who
are individuals, rather than companies, that champion the MACH principle.&nbsp;
The eight new MACH Alliance members are:&nbsp;
<a href="https://www.akeneo.com/">● Akeneo</a> is a global leader in Product Experience Management (PXM) offering Product
Information Management (PIM) solutions that help merchants and brands unlock growth
by delivering a compelling customer experience across all sales channels and locales,
improving product data quality and simplifying product catalog management.&nbsp;
<a href="https://www.divante.com/">● Divante</a> implements next-generation eCommerce solutions following the MACH
approach in both B2B and B2C segments including companies like Bosch and W.EG
Wurth. With more than 350 experts, Divante builds software ecosystems, creates
customized software, and offers composable commerce solutions and integrations.&nbsp;
<a href="https://www.dynamicyield.com/">● Dynamic Yield</a> helps enterprise brands deliver and test personalized, optimized, and
synchronized digital customer interactions. More than 400 global companies use its
Experience Optimization platform as the technology layer that works alongside existing
CMS, Commerce, or ESP solutions to iterate faster and accelerate business value.&nbsp;
<a href="https://formidable.com/">● Formidable</a> is a global design and engineering consultancy, and open-source software
organization, specializing in digital products and transformation. The firm has location
hubs in Seattle, London, Toronto, Denver, Atlanta, and Phoenix with remote consultants
worldwide. Since 2013, its team has worked with companies ranging in size from
startups to Fortune 100s to build quality digital products and level up engineering and
design teams.&nbsp;
<a href="https://nacelle.com/">● Nacelle</a> empowers brands and retailers to transform digital experiences with headless
commerce. Nacelle’s data orchestration platform brings together data from
pre-integrated systems such as digital commerce platforms and content management
systems (CMS) and provides a single access point on which developers build static
site-generated progressive web application (PWA) storefronts.&nbsp;
<a href="https://pivotree.com/">● Pivotree</a> is a leader in frictionless commerce. Its team designs, integrates and manages
complex digital platforms in eCommerce, Data Management, and Supply Chain for over
250 major retail and branded manufacturers globally.&nbsp;
<a href="https://www.publicissapient.com/">● Publicis Sapient</a> is a digital transformation company that partners with global
organizations to help them create and sustain competitive advantage. It operates
through its expert Strategy and Consulting, Product, Experience, Engineering and Data
capabilities, which, combined with its culture of curiosity and deep industry knowledge,
enable the company to deliver meaningful impact to its clients’ businesses through
reimagining the products and experiences their customers truly value.&nbsp;
<a href="https://www.tadigital.com/#featured">● TA Digital</a> is a digital transformation agency with 1,000 consultants delivering digital
strategy, experience, data, content, commerce and marketing solutions. For 22 years, TA
Digital has been focused on humanizing experiences in the digital world by blending
strategy with innovation to create authentic digital experiences.

"We don't take lightly both the quality and quantity of new members the Alliance continues to
bring on," said MACH Alliance president, Sonja Keerl. "This has never been a numbers game.
From day one, we've been focused on bringing together the true best-of-the-best organizations
that represent MACH and carry it throughout their technical operations and beyond. It's the icing
on the cake that we're not only getting the quality of members we'd always envisioned but also
the volume. We're honored to have this new group of visionaries on board."&nbsp;
A MACH architecture, which stands for Microservices, API-first, Cloud native and Headless,
gives companies a deeper level of agility, allowing them to deliver new features to customers at
speed. It is fundamentally changing the way enterprise software is developed and utilized
across virtually every industry. It's no surprise, then, that the Alliance has seen steady
membership growth since its June 2020 inception, as more organizations are realizing the
benefits of this strategic approach to technology and more adaptable business, overall.&nbsp;
All members of the MACH Alliance meet a stringent set of <a href="https://machalliance.org/insights/mach-certification-a-seal-of-confidence">certification standards</a>. To become an
Alliance member and carry the MACH Certified seal, a company must be in full compliance.&nbsp;
Think you've got what it takes to become a member? Join the movement. Learn more at
<a href="https://machalliance.org/members">https://machalliance.org/members</a>.&nbsp;
About the MACH Alliance&nbsp;
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board
and does not endorse specific vendors, members or otherwise. The Alliance was formed in
June 2020 to help enterprise organizations navigate the complex modern technology landscape.
It aims to guide and show the business advantage of open tech ecosystems that are
Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet
certification principles that are published on the website.&nbsp;
The MACH Alliance welcomes technology companies and individual industry experts who share
the same vision for the future. Learn more at machalliance.org, read here about MACH
certification and follow us on Twitter and LinkedIn.

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MACH Alliance Continues Growth Spurt Announcing Eight Newly Certified Members

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SAN FRANCISCO and NEW YORK and LONDON and AMSTERDAM and BERLIN, Jan. 17, 2022 /PRNewswire/ -- <a href="https://c212.net/c/link/?t=0&l=en&o=3414374-1&h=2400763675&u=http%3A%2F%2Fwww.machalliance.org%2F&a=MACH+Alliance" rel="nofollow" target="_blank">MACH Alliance</a>, a group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today that Amazon Web Services (AWS) has joined as an Enabler member.
MACH Alliance <a href="https://c212.net/c/link/?t=0&l=en&o=3414374-1&h=2379350488&u=https%3A%2F%2Fmachalliance.org%2Fnewsroom%2Fmach-alliance-announces-mongodb-and-netlify-as-first-members-of-new-enabler-category&a=announced+in+December" rel="nofollow" target="_blank">announced in December</a> its new Enabler membership category, which was created for companies that are utilized by MACH organizations to deliver a service or technology but they themselves do not offer a direct MACH solution. They are, therefore, enabling a MACH provider but don't offer a direct MACH solution.
A MACH architecture, which stands for Microservices, API-first, Cloud native and Headless (MACH), gives companies a deeper level of agility, allowing them to deliver new features to their customers at speed. This architecture has spread from e-commerce to store systems and is now fundamentally changing the way enterprise software is developed and utilized across virtually every industry, not just commerce 
"Since the launch of AWS in 2006, we have espoused the importance of employing a modern architecture for retailers that facilitates rapid change and innovation," said David Dorf, Global Head of Retail Industry Solutions at AWS. "This includes the use of microservices, APIs, and a built-for-the-cloud design. Having been at the very forefront of this movement, we at AWS are proud to join the MACH Alliance to advocate for MACH as an industry standard to deliver the best digital experiences for makers and users." 
"Especially in today's volatile commercial environment, businesses must arm themselves to be agile, resilient, and future-proof," said Sonja Keerl, President at MACH Alliance. "Having a flexible, digital backbone plays a critical role in all of those things, as it helps companies adapt to meet ever-changing consumer demands and deliver superior buying experiences. It's a tremendous win to have AWS on board to help champion the MACH principle and its myriad benefits for businesses of all shapes and sizes."
Read more from AWS on <a href="https://machalliance.org/insights/aws-joins-mach-alliance" rel="nofollow" target="_blank">why they joined the Alliance</a> or visit <a href="http://www.machalliance.org/" rel="nofollow" target="_blank">www.machalliance.org</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members, or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="https://c212.net/c/link/?t=0&l=en&o=3414374-1&h=965007050&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttp%253A%252F%252Fmachalliance.org%252F%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3Dmachalliance.org%26index%3D5%26md5%3Ddb9d7bdff8c8646152c1923d3ff4adc2&a=machalliance.org" rel="nofollow" target="_blank">machalliance.org</a>, read here about <a href="https://c212.net/c/link/?t=0&l=en&o=3414374-1&h=2369115186&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Fmachalliance.org%252Fblogdetail%252Fbltfc0a3afbca44303e%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DMACH%2Bcertification%26index%3D6%26md5%3Dba1c5d6e1bf42963a3a8bb59771d09da&a=MACH+certification" rel="nofollow" target="_blank">MACH certification</a> and follow us on <a href="https://c212.net/c/link/?t=0&l=en&o=3414374-1&h=2025488620&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttp%253A%252F%252Fwww.twitter.com%252Fmachalliance%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DTwitter%26index%3D7%26md5%3Ddfeea3f8422d14d51b860d90329a6837&a=Twitter" rel="nofollow" target="_blank">Twitter</a> and <a href="https://c212.net/c/link/?t=0&l=en&o=3414374-1&h=1575511374&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Fwww.linkedin.com%252Fcompany%252Fmachalliance%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DLinkedIn%26index%3D8%26md5%3Da1db2958e174d041221c1705e694b6f0&a=LinkedIn" rel="nofollow" target="_blank">LinkedIn</a>.
Media Contact: Megan Lampros MACH Alliance <a href="mailto:megan.lampros@machalliance.org" rel="nofollow" target="_blank">megan.lampros@machalliance.org</a>

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AWS Joins MACH Alliance

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New category created for companies that are utilized by MACH organizations to deliver a service or technology but they themselves do not offer a direct MACH solution
DECEMBER 8, 2021 - San Francisco - New York - London - Amsterdam - Berlin -<a href="http://www.machalliance.org/"> MACH Alliance</a>, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today it has added a new "Enabler" membership category as global membership has reached roughly 50. 
The new category applies to organizations that are heavily utilized by MACH organizations to deliver a MACH service or technology. They are, therefore, enabling a MACH provider but don’t offer a direct MACH solution. As such, they aren't suited for an Alliance membership in the Vendor or System Integrator categories. While a Vendor member produces an application that enterprises can buy, an Enabler member delivers a service or technology vendors can use as part of a MACH integration.
MongoDB and Netlify sign on as first Enabler members
<a href="http://mongodb.com/">MongoDB</a> (NASDAQ: MDB) is the leading modern, general purpose database platform, designed to unleash the power of software and data for developers and the applications they build. Headquartered in New York, MongoDB has long been an advocate of microservice architecture and has more than 31,000 customers spanning 100 countries. The MongoDB database platform has been downloaded over 210 million times. 
MongoDB shares a common belief with the MACH Alliance that the interoperability and open architecture of modern software will propel current and future digital experiences. These new digital experiences require unprecedented personalized capabilities, delivered at scale, weaving a mesh of complementary microservices drawing data from multiple sources. All of this requires a level of data flexibility and scale that both MongoDB and the MACH Alliance share. MongoDB is excited to join the Alliance as an Enabler.
<a href="https://www.netlify.com/">Netlify</a> is a web developer platform that was an early advocate of the concept of separating front-end design from back-end business processes. By unifying the elements of the modern decoupled web, Netlify enables a 10-times faster path to more secure and scalable websites and apps. The company announced in November its $105 million Series D to accelerate the growth of its developer platform and Jamstack ecosystem. Originated by Netlify, the Jamstack "movement" has changed the trajectory of the web by decoupling backend and frontend technologies. Today, the Jamstack provides nearly limitless choices to developers designing rich customer experiences in web applications. <a href="https://www.netlify.com/blog/2021/12/08/enabling-microservices-apis-cloud-native-saas-headless-netlify-joins-the-mach-alliance/">As an Enabler</a>, Netlify unites different services that complete a solution built with MACH principles. Netlify is the glue and enabler of the Jamstack and MACH philosophies, delivering the workflow, expertise and choice of tools.
"Our first two Enabler members are of the highest magnitude," said Sonja Keerl, president of the MACH Alliance. "The ecosystem of the MACH category and the industry direction that it represents is much bigger and wider than just the current 50 certified members. By having Enablers represented within the Alliance ecosystem, we believe we now better cover the spectrum of businesses that fit within our membership guidelines who play a critical part of bringing MACH architecture to life. We're incredibly pleased to have MongoDB and Netlify on board as the first of many Enabler members." 
Enabler groups: Technology and Service 
There are two types of Enabler groups: <ul><li>Technology Enablers are Independent Software Vendors (ISVs) that MACH vendors utilize to deliver their service. They are enabling MACH ISVs and aiding the promotion of the MACH architecture. </li></ul> <ul><li>Service Enablers are service organizations that are stakeholders in MACH projects (like a specialized design agency could be) but may not have a direct involvement in implementing a MACH solution. </li></ul> All Enablers are aligned to the non-functional areas of a MACH architecture. This includes, but is not limited to monitoring, data storage, cluster or container management, tracing, service meshing, API Gateways and orchestration.
The MACH Alliance <a href="https://machalliance.org/newsroom/mach-alliance-announces-eight-newly-certified-companies-as-global-membership-nears-50">just announced</a> eight newly certified members in November. The new category opens the door for continued momentum as the businesses advocating for MACH architecture become more plentiful. <img data-image="dln6xpopd6qu" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt461f3cb70b29a716/61af58fdcfcd77416c46e7d2/MACH_Alliance_network03.jpg" data-sys-asset-uid="blt461f3cb70b29a716" alt="MACH_Alliance_network03.jpg" width="644" height="458" style="width: 644px; max-width: 644px; height: 458px;">
Learn more at <a href="https://machalliance.org/">machalliance.org</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fmachalliance.org%2F&esheet=52478831&newsitemid=20210818005487&lan=en-US&anchor=machalliance.org&index=5&md5=db9d7bdff8c8646152c1923d3ff4adc2"> machalliance.org</a>, read here about<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fmachalliance.org%2Fblogdetail%2Fbltfc0a3afbca44303e&esheet=52478831&newsitemid=20210818005487&lan=en-US&anchor=MACH+certification&index=6&md5=ba1c5d6e1bf42963a3a8bb59771d09da"> MACH certification</a> and follow us on<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.twitter.com%2Fmachalliance&esheet=52478831&newsitemid=20210818005487&lan=en-US&anchor=Twitter&index=7&md5=dfeea3f8422d14d51b860d90329a6837"> Twitter</a> and<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmachalliance&esheet=52478831&newsitemid=20210818005487&lan=en-US&anchor=LinkedIn&index=8&md5=a1db2958e174d041221c1705e694b6f0"> LinkedIn</a>.

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MACH Alliance Announces MongoDB and Netlify as First Members of New "Enabler" Category

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<img data-image="wkf93nfrmb31" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/bltb9cc2805260b170d/619baadc3da6eb1096570610/MACH_(2).jpeg" data-sys-asset-uid="bltb9cc2805260b170d" alt="MACH_(2).jpeg">
 <a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=2364601792&u=http%3A%2F%2Fwww.machalliance.org%2F&a=MACH+Alliance" rel="nofollow" target="_blank">MACH Alliance</a>, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today it has certified eight new members. MACH stands for Microservices-based, API-first, Cloud-native SaaS and Headless.
The Alliance estimates roughly 100,000 people in tech globally are now involved with MACH based on headcounts of member companies and in-house tech teams of enterprises deploying MACH initiatives. The Alliance's growth comes as IT budgets are expected to rise at a faster rate in 2022 than they have in over a decade.1 Spending in support of flexible, composable business will be prioritized as organizations realize the pressing need to be digitally agile in order to meet consumers' evolving demands.
The new members are:<ul><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=3530341305&u=https%3A%2F%2Fwww.actindo.com%2Fen%2F&a=Actindo+AG" rel="nofollow" target="_blank">Actindo AG</a> - A digital operations platform enabling efficient e-commerce</li><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=741032336&u=https%3A%2F%2Fwww.appnovation.com%2F&a=Appnovation" rel="nofollow" target="_blank">Appnovation</a> - A global digital consultancy specializing in the design, development and support of engaging experiences</li><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=3077043371&u=https%3A%2F%2Fwww.builder.io%2F&a=Builder.io" rel="nofollow" target="_blank">Builder.io</a> - A platform to visually create and optimize high-speed app and website experiences</li><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=2573738518&u=https%3A%2F%2Fwww.convictional.com%2F&a=Convictional" rel="nofollow" target="_blank">Convictional</a> - A supplier enablement platform for retailers and marketplaces</li><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=536544841&u=https%3A%2F%2Fwww.fast.co%2Fhome&a=Fast" rel="nofollow" target="_blank">Fast</a> - A one-click and headless checkout solution making it easier to buy and sell online.</li><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=1490721321&u=https%3A%2F%2Fgraphcms.com%2F&a=GraphCMS" rel="nofollow" target="_blank">GraphCMS</a> - The GraphQL Content Federation System</li><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=1890800785&u=https%3A%2F%2Fwww.objectedge.com%2F&a=Object+Edge" rel="nofollow" target="_blank">Object Edge</a> - A consultancy that builds digital experiences for enterprise B2B/B2C/D2C commerce and content</li><li><a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=1155558919&u=https%3A%2F%2Fwww.storyblok.com%2Fhome&a=Storyblok" rel="nofollow" target="_blank">Storyblok</a> - A headless content management system</li></ul>
"We've reached a moment of reckoning where digital leaders are realizing legacy technologies pose greater risk than reward, and the pandemic has made it more clear than ever that composable architecture is the way forward for the enterprise," said Sonja Keerl, MACH Alliance president. "Even big tech has started slowly moving in this direction, which is all the more reason why the Alliance upholds its high certification standards since MACH-washing has become increasingly common. The Alliance exists to help organizations weed through that noise and be their guide throughout their MACH journey."
Maintaining Exclusive Certification Standards
The MACH Alliance maintains the <a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=2299048448&u=https%3A%2F%2Fmachalliance.org%2Finsights%2Fmach-certification-a-seal-of-confidence&a=highest+standards" rel="nofollow" target="_blank">highest standards</a> in order for companies to become certified. The high bar provides enterprises with essentially an insurance policy that guarantees future-proof technology.
Choosing a certified MACH vendor ensures the following:<ul><li>Connectability - Other applications connect easily through API</li><li>Scalability - Could-native SaaS ensures seamless rolling upgrades that don't require human intervention</li><li>Swapability - Companies can easily add and replace software and make changes on the fly without disrupting front end UX/UI</li><li>Adaptability - The functionality of the software can be used with multiple front ends</li><li>Flexibility and Transparency - Prevents vendor lock-in, allowing companies to stay in charge of their own technology and be able to respond to any situation</li></ul>
Gaining Investor Attention
MACH Alliance vendor members have accumulated more than $2.5 billion in funding, and the valuation of the category just by its vendors is estimated at over $20 billion.
The Alliance has played a key part in fueling this interest, with the group referred to by Forrester analyst Joe Cicman as being "...the bouncers controlling the velvet rope at the entrance of the Coolest Tech in Town Club." In his July write-up, "<a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=3090673364&u=https%3A%2F%2Fwww.forrester.com%2Fblogs%2Fbuy-an-integrated-platform-not-a-box-of-rocks%2F&a=Buy+An+Integrated+DXP+Platform%2C+Not+Just+A+Box+Of+Rocks" rel="nofollow" target="_blank">Buy An Integrated DXP Platform, Not Just A Box Of Rocks</a>," Cicman noted how the MACH Alliance enforces the definition of modern technology. He also reinforced the importance of composable set-ups, stating the only practical playbook today is one that is cloud-native.
Learn more at <a href="http://www.machalliance.org/" rel="nofollow" target="_blank">www.machalliance.org</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=980196369&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttp%253A%252F%252Fmachalliance.org%252F%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3Dmachalliance.org%26index%3D5%26md5%3Ddb9d7bdff8c8646152c1923d3ff4adc2&a=machalliance.org" rel="nofollow" target="_blank">machalliance.org</a>, read here about <a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=2396888809&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Fmachalliance.org%252Fblogdetail%252Fbltfc0a3afbca44303e%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DMACH%2Bcertification%26index%3D6%26md5%3Dba1c5d6e1bf42963a3a8bb59771d09da&a=MACH+certification" rel="nofollow" target="_blank">MACH certification</a> and follow us on <a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=2069023287&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttp%253A%252F%252Fwww.twitter.com%252Fmachalliance%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DTwitter%26index%3D7%26md5%3Ddfeea3f8422d14d51b860d90329a6837&a=Twitter" rel="nofollow" target="_blank">Twitter</a> and <a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=1577070485&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Fwww.linkedin.com%252Fcompany%252Fmachalliance%26esheet%3D52478831%26newsitemid%3D20210818005487%26lan%3Den-US%26anchor%3DLinkedIn%26index%3D8%26md5%3Da1db2958e174d041221c1705e694b6f0&a=LinkedIn" rel="nofollow" target="_blank">LinkedIn</a>.
1 Gartner, <a href="https://c212.net/c/link/?t=0&l=en&o=3366290-1&h=1656890699&u=https%3A%2F%2Fwww.gartner.com%2Fen%2Farticles%2Fit-budgets-are-growing-here-s-where-the-money-s-going&a=IT+Budgets+Are+Growing.+Here%27s+Where+the+Money%27s+Going" rel="nofollow" target="_blank">IT Budgets Are Growing. Here's Where the Money's Going</a>, October 2021.

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MACH Alliance Announces Eight Newly Certified Companies as Global Membership Nears 50

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<h3>Following $100M Series B, Fabric continues on path to modernizing ecommerce for scaling businesses</h3>

SEATTLE, Wash., 16th September, 2021 – <a href="http://www.fabric.inc/">Fabric</a>, a headless commerce platform purpose-built for growth, today announced its new membership in the <a href="https://machalliance.org/">MACH Alliance</a>, the independent not-for-profit organization dedicated to advocating for open, best-of-breed technology ecosystems for enterprises, on a mission to future-proof technology and propel current and future digital experiences. Fabric’s headless commerce technology helps midsize and enterprise B2B and B2C brands, including BarkBox, GNC and Restoration Hardware, deliver exceptional e-commerce experiences
“Commerce companies are struggling to grow because of their legacy technology options. They need modern solutions that are built for their needs,” said Umer Sadiq, CTO at Fabric. “Rather than relying on existing platforms unfit for growth — or timely and costly replatforming migraines — growing commerce brands need flexibility and convenience that will translate into strong brand experiences for their customers. We’re excited to work alongside the MACH Alliance to ensure that’s exactly what they get.”
The MACH Alliance (Microservices-based, API-first, Cloud-native SaaS and Headless) was formed to help enterprises adopt and adapt the best and most agile systems, processes and skills to turn their digital practices into business differentiators. Fabric allows marketers and merchants to quickly turn creative commerce ideas into reality, without the need to fully rely on expensive engineering resources. An extensive and flexible API-driven approach enables brands to modernize their legacy e-commerce platforms in a matter of weeks versus months, saving time and money. 
“Fabric is paving the way for modern commerce. We’re thrilled to welcome them to the group,” said Sonja Keerl, MACH Alliance President. “Many of the businesses we work with are struggling to keep up as more and more transactions move online. As these organizations grow, we believe they will benefit from learning more about Fabric’s unique, headless approach.” About Fabric
Fabric is the headless commerce platform purpose-built for growth. Customers like BuildDirect, abc carpet & home, GNC, and MSC trust Fabric for its open and modular design that allows them to be live within weeks without having to replatform. Fabric is a force multiplier on retailers' existing technology investments proven to grow digital revenue by up to 3x. Headquartered in Seattle, Washington, Fabric is backed by Stripes, B Capital Group, Greycroft, Norwest Venture Partners, Redpoint Ventures, Sierra Ventures, Innovation Global Capital, Ascend Venture Capital, Expa and BC Partners. To learn more, visit <a href="https://c212.net/c/link/?t=0&l=en&o=3152640-1&h=3070061649&u=https%3A%2F%2Ffabric.inc%2F&a=https%3A%2F%2Ffabric.inc">https://fabric.inc</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on Twitter and LinkedIn

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Fabric Joins the MACH Alliance to Accelerate the Adoption of Headless Technologies

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Pittsburgh, PA - TBD, 2021 - Branding Brand today announced that it has joined the MACH&nbsp;Alliance, a group of independent software companies dedicated to advocating for open, best-of-breed technology ecosystems. Branding Brand’s composable commerce platform disrupts the quality and speed of digital experience creation by instantly connecting headless technologies, including companies in the MACH Alliance. The MACH Alliance is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences.
“With over 10 years of enterprise retail experience, working with brands such as Burberry, CVS, and Levis, Branding Brand is a exciting addition to our team,” says Kelly Goetsch, president of the MACH Alliance. “Their platform empowers our members to easily demonstrate their value by putting a head on their headless technologies.”
“The MACH Alliance represents the future of where digital technology is going—headless and collaborative,” says Chris Mason, CEO of Branding Brand. “These values are the heart of our product, which allows you to quickly connect headless commerce experiences. We are excited to join the MACH Alliance, and we are proud to be among such an impressive group of peers.”

About Branding Brand
Branding Brand is a headless, composable commerce company disrupting the speed and quality of digital experience creation. Their mobile-first platform allows for enterprise team developers, designers, and marketers to collaboratively work in their respective tools without missing a beat. For more information, please visit brandingbrand.com.

About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on machalliance.org.
Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future.

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Branding Brand Joins the MACH Alliance

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Brings API-first Experience and Commitment to Growing MACH Ecosystem to 
Help Future-Proof Enterprise Technology 
SANTA CLARA, Calif., August 18, 2021 -- <a href="https://cloudinary.com/">Cloudinary</a>, the media experience platform for many of the world’s top brands, today announced that it has joined the <a href="http://www.machalliance.org/">MACH Alliance</a>, the independent not-for-profit organization dedicated to advocating for open, best-of-breed technology ecosystems for enterprises, on a mission to future-proof enterprise technology and propel current and future digital experiences.
The MACH Alliance (Microservices-based, API-first, Cloud-native SaaS and Headless) was formed to help enterprises adopt and adapt the best and most agile systems, processes and skills to turn their digital practices into business differentiators. Cloudinary joins the MACH Alliance to advocate for flexibility and openness that are not always a part of traditional software suites design. Cloudinary will help business leaders take advantage of the most innovative and flexible enterprise technologies available to break the constraints of the release cycle. 
As customers' expectations of websites and apps continue to grow on a daily basis, there is a growing pressure for brands to reimagine their digital experience. While a large part of this involves investing in technology and evolving the martech stack, this approach often exposes companies to the complicated nature of new technologies, systems and platforms and to the sometimes limited capabilities of investing in a single vendor solution. The collaboration that the MACH Alliance encourages is designed to help overcome this challenge, especially as investing in headless architectures continues to gain momentum.
“We’re excited to have Cloudinary become an active member of the MACH Alliance,” said Sonja Keerl, President of the MACH Alliance. “Now more than ever, consumers expect visual-first digital experiences whether they’re shopping on an e-commerce website or consuming news content on a mobile app. With its open ecosystem, API-first approach and flexible framework, Cloudinary is transforming the visual media experiences for their customers and partners in a seamless and open manner, and therefore a great addition to the MACH Alliance family.”
“Cloudinary now has more than one million developers on its platform and we’re deeply committed to enabling them to harness the power of media-as-a-service to create, manage and deliver engaging experiences at scale,” said Doron Sherman, VP of Developer Relations at Cloudinary. “By being an integral part of an ecosystem that encourages a modern approach to development, we are aiming to add an essential layer of innovation to our community and building of the visual web.”
To learn more about Cloudinary and its award-winning media management solutions visit<a href="http://www.cloudinary.com"> www.cloudinary.com</a>. For more information about the MACH Alliance, visit <a href="https://www.machalliance.org/">https://www.machalliance.org</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="http://machalliance.org/">machalliance.org</a>, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.
About CloudinaryCloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With more than 50 billion assets under management and 8,000 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to upload, store, transform, manage, and deliver images and videos online. As a result, leading brands like Atlassian, Bleacher Report, Bombas, Grubhub, Hinge, NBC, Mediavine, Peloton, Petco and Under Armour are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction and increased engagement and conversions. For more information, visit<a href="http://www.cloudinary.com"> www.cloudinary.com</a>.

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Cloudinary Joins the MACH Alliance

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MACH Alliance partners with AKQA to align the companies’ missions for future-proofing technology and propel digital experiences with open and connected enterprise tech.
AKQA has joined the MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems. AKQA supports the headless architecture and technology space and will now work alongside MACH Alliance members to bring awareness and education to the market on how to benefit from open tech ecosystems and composable enterprise technology.
The MACH Alliance (Microservices-based, API-first, Cloud-native SaaS and Headless) launched one year ago and is rooted in the common belief that modern software's interoperability and open architecture will propel current and future digital experiences. Nicolas Le Pallec, executive Technology Director, EMEA AKQA said:Joining the MACH Alliance is an amazing opportunity for AKQA to help define the future of the headless martech model in collaborations with our partners. It is our chance to stand together for the tech architecture principles we have been advocating for years : API first, flexibility, evolutibility.
“We are thrilled to welcome AKQA into the MACH Alliance”, says Sonja Keerl, President of the MACH Alliance. “AKQA has an amazing track record in helping brands to dream big and even more importantly realizing those big dreams digitally. As technology moves from being the bottleneck to being the enabler with MACH, a brand’s creative process will drive differentiation exponentially and who to know better than AQKA. Adding AKQA’s experience, expertise and creativity to the Alliance means a lot to the member setup and our community. 
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">Linked</a>In

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AKQA joins the MACH Alliance

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MACH Alliance certifies the VTEX Commerce Platform as a modern, composable commerce and marketplace solution
NEW YORK, June 24th, 2021 - <a href="http://www.vtex.com/">VTEX</a>, the world’s fastest-growing1 commerce platform with native marketplace and order management capabilities, announced today it is joining the MACH Alliance to accelerate adoption of composable commerce, marketplace and order management services (OMS) to enterprise organizations worldwide. 
The MACH (Microservices-based, API-first, Cloud-native, SaaS and Headless) Alliance is a group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems. VTEX joins the non-profit co-operation of technology companies to help enterprise business leaders transform to customer-first organizations by leveraging the speed and flexibility that headless and composable commerce solutions provide. 
“We’re thrilled to welcome VTEX to the MACH Alliance family,” said Sonja Keerl, MACH Alliance President. “VTEX is dedicated to delivering best-of-breed digital commerce and marketplace solutions to brands around the globe while advocating for open technology systems that ensure their customers have the best solutions no matter what.”
With VTEX’s low-code development platform, merchants can compose commerce solutions tailored for their unique business and quickly adapt as new selling channels emerge, customer preferences change, and business needs evolve. This platform-as-a-service lets customers focus on business outcomes rather than technology support and maintenance. We plan to evangelize the benefits of MACH plus low-code as an active member of the Alliance.
“We’re honored to join so many other forward-thinking leaders in the MACH Alliance,” said Amit Shah, Chief Strategy Officer and U.S. general manager at VTEX. “In a constantly changing retail landscape, technology must be modular and flexible to meet these evolving needs. Having our commerce platform certified by the MACH Alliance reaffirms that we’re providing the right support for businesses to continually innovate and evolve.”
VTEX is currently the only MACH Alliance member to offer a marketplace platform for enterprise organizations that seek to launch and run their own online marketplace.
“VTEX has been instrumental in helping us provide even better service for our customers, and we’re excited at the prospect of them joining the MACH Alliance to enable more innovation in that space,” said France Roy, Chief Technology Officer, Direct-to-Consumer at AB InBev.
To learn more about VTEX and how it supports some of the world’s largest retail and B2B brands, visit <a href="http://www.vtex.com">http://www.vtex.com</a>. 
To learn more about the MACH Alliance and how to join the forward-thinking enterprise software collective, visit <a href="http://www.machalliance.org">http://www.machalliance.org</a>. 
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1 IDC Worldwide Digital Commerce Applications Market Shares, 2019: Headless Commerce Goes Mainstream <h3 data-children-count="0">About VTEX</h3>
VTEX is a multinational tech company that provides a global, fully integrated, end-to-end commerce solution with native marketplace and OMS capabilities. We help enterprises in retail, manufacturing, wholesale, grocery, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience. Our modern APIs architecture and our powerful business and developer tools allow VTEX to future-proof our customers’ businesses and free them from software updates. Major brands including Whirlpool, Sony, Carrefour, Adidas, Stanley Black & Decker, AB InBev, Nestlé and Coca-Cola Andina, plus 2,500 active online stores across 32 countries, trust VTEX to accelerate and transform their commerce. Visit <a href="http://www.vtex.com">http://www.vtex.com</a> to learn more. <h3 data-children-count="0">About the MACH Alliance</h3>
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on Twitter and LinkedIn.
Media Contact
Kiley Ribordy, PR Manager
<a href="mailto:vtex@walkersands.com">vtex@walkersands.com</a>
312-267-0064

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VTEX joins the MACH Alliance to Drive the Growth of Composable Commerce Technology Around the Globe

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"In the race to digitally future proof your business, the status quo is the riskiest bet," said president, Sonja Keerl 
June 22, 2021 - San Francisco - New York - London - Amsterdam - Berlin - <a href="http://www.machalliance.org">MACH Alliance</a>, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, today celebrated one year since its launch. The group also announced a new president in Sonja Keerl, co-founder and former Vice President of the Alliance.
Keerl has been appointed to a one-year term at the helm of the fast-growing group. Former president Kelly Goetsch is moving into a newly-created chairman role upon the successful completion of his term.
"We started the Alliance a year ago unsure whether the pandemic would be a source of distraction for businesses in exploring MACH or an accelerator," said Keerl. "We quickly found out it was overwhelmingly the latter. We've heard time and again that we've been an invaluable resource over the past 12 months as companies have looked to deepen their commitment to composable set-ups. I'd like to give my thanks to Kelly for his passionate leadership throughout year one as we navigated our early days."
Growing a Movement 
The Alliance has grown from 11 members at launch to over 33 members over the past 12 months in addition to boasting over a dozen dedicated ambassadors from the likes of Bed Bath & Beyond, Boston Consulting Group, Dawn Foods, Mars, Sephora and Sharper Image. The group's member base spans North America, Europe and Asia and includes a who’s who of tech vendors.
"The buzz around the MACH Alliance is more than just about the energy of the group itself; it is about the momentum of the MACH architecture principle that the Alliance advocates," said Anjali Subburaj, Digital Commerce Chief Architect at Mars and an Alliance Ambassador. "That tells you that we are not just growing as a community, but also creating a movement for building next-generation consumer-centric solutions."
Part of the MACH Alliance's mission is to help digital leaders understand the benefits of the principle so they can take those insights to the executive suite and make the case for MACH within their own enterprise. In this spirit, the organization, which has grown to a $1M operating budget, will be doubling its spend on webinars, education and in-person events during the second half of the year. 
Get Involved
There are several ways to get in on the action: <ul><li>Want to explore MACH certification? Learn more about the process for becoming certified <a href="https://machalliance.org/insights/what-does-it-mean-to-be-mach-certified-">here</a>. </li><li>Think you'd be a great ambassador? Apply <a href="https://machalliance.org/members#IndividualMembers">here</a>. </li><li>Simply want to stay informed on MACH Alliance news and events? Register for the e-newsletter <a href="https://share.hsforms.com/1vH2ljjp8TvS1cbURdpNKbw4t5u0">here</a>. </li><li>Seeking guidance on where to begin your company's journey to MACH? Reach out to info@machalliance.org. </li></ul> To learn more, visit<a href="https://machalliance.org/MACHathon"> https://machalliance.org</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. MACH stands for Microservices-based, API-first, Cloud-native SaaS and Headless. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems. All MACH Alliance members meet certification principles that are published on the website.
The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read <a href="https://machalliance.org/insights/what-does-it-mean-to-be-mach-certified-">here</a> about <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fmachalliance.org%2Fblogdetail%2Fbltfc0a3afbca44303e&esheet=52408372&newsitemid=20210408005174&lan=en-US&anchor=MACH+certification&index=5&md5=b16ade4216c15df074116043c365fb9f">MACH certification</a> and follow us on <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.twitter.com%2Fmachalliance&esheet=52408372&newsitemid=20210408005174&lan=en-US&anchor=Twitter&index=6&md5=772095b9e4cb2d5310ac8e9f6e003390">Twitter</a> and <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmachalliance&esheet=52408372&newsitemid=20210408005174&lan=en-US&anchor=LinkedIn&index=7&md5=7692d41db97feb2bcdecdac163749851">LinkedIn</a>.
Media Contact: 
Megan Lampros 
One Twelve Communications on behalf of MACH Alliance 
megan@onetwelvecomms.com

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MACH Alliance Celebrates One Year Anniversary, Appoints New President

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BOSTON - April 1, 2021 - <a href="http://www.newstore.com">NewStore</a>, the essential omnichannel store solution, joins the <a href="https://machalliance.org/">MACH Alliance</a>, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems. The NewStore Omnichannel Platform has passed the strict vetting process for technology architecture by MACH (Microservices-based, API-first, Cloud-native SaaS and Headless). The alliance is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences, one that NewStore wholeheartedly supports.
As retail brands look to rapidly deploy SaaS solutions, it is critical to seek third party validation during technology search and selection. Since its founding, NewStore has taken an innovative approach to its technology, leveraging product and engineering best practices to differentiate itself from legacy systems and point solutions. Ecommerce pioneer and retail technology entrepreneur Stephan Schambach purpose-built NewStore to seamlessly integrate with other retail systems while also ensuring ease of future innovation. Since day one, the NewStore Omnichannel Platform has been a cloud-based solution operating microservices on an API-first architecture.
“Over the last year retailers have rapidly deployed modern technologies to adapt and future-proof their brand. A technology stack rooted in true SaaS allows for better customer experiences and accelerates the time to value. Maintaining legacy systems and monolithic architectures is not realistic for retail brands as it is complex, expensive and things happen slowly,” said Stephan Schambach, Founder and CEO, NewStore. “It’s important for organizations like the MACH Alliance to exist to validate and set the standard for modern technology. It helps retailers separate fact from fiction when choosing a SaaS solution.”
“The number of technologies companies have to manage can be overwhelming. Retailers are specifically under extreme pressure to make tech decisions quickly. With the MACH certification we aim to support those decisions from search to selection to implementation,” said Kelly Goetsch, President, MACH Alliance. “We’re pleased to welcome NewStore to the alliance as it is a shining example of an innovative and flexible enterprise technology. The NewStore Omnichannel Platform has aligned with the standards we uphold for MACH architecture.”
A MACH architecture - microservices, API-first, cloud native and headless - lets retailers quickly deliver omnichannel experiences to customers, and sets them up for future adaptation. It allows systems to work together seamlessly and updates to happen without affecting the entire ecosystem. For more information on the benefits of microservices in retail, visit the <a href="https://www.newstore.com/articles/accelerate-innovation-with-mach-technology/">NewStore Blog</a>.
About NewStore
NewStore is the essential omnichannel store solution for global brands. The company delivers Omnichannel-as-a-Service with the first platform combining POS, order management, clienteling, and inventory. Store operations from endless aisle to mobile checkout to fulfillment are possible with just two remarkably intuitive iPhone apps. NewStore customers include Burton Snowboards, Decathlon, GANNI, Goorin Bros, Outdoor Voices, and UNTUCKit. It is backed by General Catalyst, Activant Capital, and Salesforce Ventures. Learn more at <a href="http://www.newstore.com">www.newstore.com</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website. Founding members include: commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.
Media Contact
NewStore
Casey Antonelli
Senior Director of Corporate Communications
<a href="mailto:cantonelli@newstore.com">casey@newstore.com</a>

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MACH Alliance Welcomes NewStore, Validating Best of Breed Omnichannel Technology

MACH Alliance Welcomes NewStore

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Talon.One recognized by MACH Alliance as the most flexible API-first Promotion Engine for Enterprises 
 Berlin, Germany - June 1st, 2021 - Talon.One, the World’s Most Powerful Promotion Engine joins the MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, demonstrating Talon.One’s commitment to the MACH model.
 <a href="https://www.talon.one/?utm_source=MACH_Alliance&utm_medium=Hyperlink&utm_campaign=PressRelease">Talon.One</a> is an API-first Promotion Engine that enables enterprises to create flexible promotion software for every step of the customer journey. The software integrates easily with other MACH technologies and can be up and running in a matter of days. The key concept behind Talon.One is to offer Promotions-as-a-Service, ending the need for constant development and giving marketers the creative flexibility and personalization they need when creating promotional campaigns and loyalty programs. During the pandemic, WeShare, a car-sharing service, actually saw an increase in referrals by 53% and a 420% boost in promotion redemptions from offering personalized deals to drivers using geolocation features and leveraging sudden trends that appeared due to the worldwide situation. 
The MACH Alliance, (Microservices-based, API-first, Cloud-native SaaS and Headless) is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences.

"We are very pleased to be granting Talon.One a well deserved MACH Certification and MACH Alliance membership. Talon.One is representative of the new breed of vendors offering ever more focused solutions, in their case promotions," says Kelly Goetsch, President of the MACH Alliance. "With the certification, we want to help guide the market with selecting future-proof enterprise technology and Talon.One is squarely in that league."

‘’Talon.One has always been a cloud-based, API-first service from the very start, so joining the MACH Alliance was just a matter of time’’ says Christoph Gerber, CEO of Talon.One “We all have the same clear understanding of what the future of business technology should be. Scalable, Simple and Secure.’’ 

About Talon.One
Talon.One’s Promotion Engine was created in response to the limited functionality of available coupon, discount, loyalty, referral and product bundling tools for scaling businesses and enterprises. 
By creating custom attributes that connect to customer’s business data, the potential for customization and sophisticated promotional campaigns is not just powerful, but also incredibly simple to implement. Talon.One provides businesses with the complete infrastructure, back and frontend, they need to create deeply personalized and scalable promotions. 
There is no restriction on the type of industry, business model, or even promotion available. The Promotion Engine’s intuitive design offers enterprises a level of scalability and promotional flexibility that will allow them to replace outdated in-house legacy systems once and for all. 
Talon.One’s unique all-in-one solution is already <a href="https://www.talon.one/customers?utm_source=MACH_Alliance&utm_medium=Hyperlink&utm_campaign=PressRelease">empowering worldwide leaders</a> from a wide range of industries, such as Ticketmaster, National Express, Just Eat and JD Sports. <a href="https://www.talon.one/?utm_source=MACH_Alliance&utm_medium=Hyperlink&utm_campaign=PressRelease">For more information visit Talon.One</a>

About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">Linked</a>In

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Talon.One’s Omnichannel Promotion Technology Joins the MACH Alliance

<h1>Incentro joins the MACH Alliance</h1><img data-image="ctyv7tlywc8f" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/bltf93a6eb53af2afb8/60a7e1c74adeb65c03d75def/incentro-banner.jpg" data-sys-asset-uid="bltf93a6eb53af2afb8" alt="incentro-banner.jpg"><h3>Incentro gets MACH certification as developers and implementers of these technologies </h3>
Amsterdam, Thursday, May 27, 2021 - Incentro joins the MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, demonstrating Incentro commitment to the MACH model. Incentro is a digital transformation agency founded in 1996 with more than 400 colleagues spread across the Netherlands, Spain and Kenya. Among its digital commerce and digital experience teams, MACH technologies are a must and that is why it has decided to join the association to actively promote this philosophy.
The MACH Alliance, (Microservices-based, API-first, Cloud-native SaaS and Headless) launched June 2020 and is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences. The MACH Alliance represents in four words what Incentro wants to offer its customers when it comes to new generation technology. 
Incentro is a partner of three other members of the MACH Alliance, namely: commercetools, BigCommerce and Contentful. Even more reason for them, they did not hesitate for a second to join the association and participate first-hand in the revolution that MACH technologies are bringing about. 
We are super excited for Incentro to join the MACH Alliance. They have been on the track of composable architectures for a long time now and supported and led so many companies on their journey's to becoming a flexible company through modern MACH tech setups', says Kelly Goetsch, President with the MACH Alliance. 'Incentro having a strong foothold in Spain helps us getting the MACH philosophy out in Spain and Spanish speaking markets more." 
Ricardo Gala, Strategic Alliances & Management Team member Incentro Spain:&nbsp;"For Incentro, being a member of the MACH Alliance means joining forces with a group of companies&nbsp;aligned with Incentro's philosophy. Innovative, new generation and disruptive technology, to offer our customers the best solutions to suit their needs. Being certificated by MACH is an opportunity for us to deliver products with high quality standards to our customers." About Incentro 
Incentro is a fast-growing digital change company that helps organizations with their digital transformation, from designing, developing and managing websites, web shops and apps, to automating marketing activities and regulating internal information flows.
More information about Incentro can be found on the <a href="https://www.incentro.com/">website</a> and social media: <a href="https://www.linkedin.com/company/incentro">Linkedin</a>, <a href="http://instagram.com/worldofincentro">Instagram</a>, <a href="https://twitter.com/Incentro_">Twitter</a> and <a href="https://www.facebook.com/incentro">Facebook</a>. 
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website. Founding members include Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.

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Incentro joins the MACH Alliance

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MAY 4, 2021 - San Francisco - New York - London - Amsterdam - Berlin - <a href="http://www.machalliance.org">MACH Alliance</a>, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today it has signed over 30 members since its June 2020 launch. The group's member base now spans North America, Europe and Asia. 
In addition to geographical reach, the MACH Alliance now has independent software vendor (ISV) members spanning retail point of sale systems, order management, CMS, data and everything in between, as well as a range of system integrator members. Between the software and services represented in the Alliance, organizations building digital experiences can leverage members in hundreds - even thousands - of different combinations, representing the full vision of composable enterprise technology. 
The MACH Alliance's expert ambassadorship program has also quickly taken shape with ambassadors hailing from market-leading companies like Bed Bath & Beyond, Puma, Mars, Ulta Beauty and Sharper Image. The group of tech and business leaders plays a crucial role in bringing MACH out to their networks. 
Research points to plans for increased MACH investment by enterprise IT leaders 
<a href="https://machalliance.org/newsroom/new-research-81-of-global-it-decision-makers-plan-to-add-microservices-based-api-first-cloud-native-and-headless-mach-elements-to-their-architecture-in-next-12-months">Research conducted</a> in February of this year commissioned by the MACH Alliance found that 81% of respondents expressed the strong intention to increase MACH elements in their front-office architecture in the next 12-months. The poll gathered insights from senior level technology decision makers across the U.S., U.K. and Germany. It found that the c-suite is driving the push for IT architecture modernization as a means to enhance customer experience while also saving on costs and staffing resources. 
"Virtually every business has felt the impacts of the pandemic over these past 12 months in some way; some more so than others," said Kelly Goetsch, President of the MACH Alliance. "The pressure to perform at peak operational efficiency while also keeping costs low has been a forcing function for IT leaders and the c-suite to consider the ways they can be doing things differently. That has led companies to explore MACH architecture and the ways it can help them innovate faster and perform better than monolithic suites allow for." 
A look back and a look ahead 
In addition to its momentum, the Alliance has established its position as both a thought leader and source of networking opportunities for business and technology leaders. It hosted the first ever <a href="https://machalliance.org/insights/machathon-2021-winners-solutions-for-getting-unstuck-">MACHathon</a> in January, connecting 17 global teams virtually to push the boundaries for innovations that could be built in short order using MACH technologies and composable architectures.
The Alliance also recently co-hosted a <a href="https://machalliance.org/insights/a-future-fit-tech-strategy-with-guest-speaker-allen-bonde">webinar </a>with Forrester about ensuring an enterprise technology strategy and architecture is future-proof and adaptable. MACH Alliance team members have also been featured in the likes of <a href="https://www.forbes.com/sites/garydrenik/2021/01/12/in-the-pandemic-fueled-rush-to-perfect-digital-commerce-some-technology-has-risen-and-some-has-faltered-a-look-at-the-good-the-bad-and-the-ugly/?sh=305f2d3f3f31">Forbes</a> and <a href="https://www.nasdaq.com/articles/to-ensure-enterprise-longevity-look-to-the-cloud-and-beyond-2021-02-22">Nasdaq</a> sharing insights on the critical nature of having the right digital architecture in place to ensure business success and longevity. 
"We initially intended to launch the Alliance at the end of Q1 2020 but ultimately hit pause when the pandemic took hold. We quickly realized it was to our benefit to launch within the first half of the year, even in the thick of the pandemic, as it became evident that it would have a massive accelerating effect on the growth of the MACH principle and the need for going composable," said Sonja Keerl, Vice President of the MACH Alliance. "In a year's time, we've moved from the challenger category to the mainstream with business leaders recognizing that the MACH approach is the less risky option and the one that's most beneficial for the bottom line in a business environment that's rapidly evolving."
With over 30 international member companies today, the MACH Alliance predicts it will stay on this high-growth trajectory through 2021 and beyond. Support for its mission has led the organization to secure $1M in funds raised thus far to help sustain its momentum and continue to showcase how MACH architecture is an enabler of smarter business in myriad ways. 
To learn more, visit<a href="https://machalliance.org/MACHathon"> https://machalliance.org</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fmachalliance.org%2Fblogdetail%2Fbltfc0a3afbca44303e&esheet=52408372&newsitemid=20210408005174&lan=en-US&anchor=MACH+certification&index=5&md5=b16ade4216c15df074116043c365fb9f">MACH certification</a> and follow us on <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.twitter.com%2Fmachalliance&esheet=52408372&newsitemid=20210408005174&lan=en-US&anchor=Twitter&index=6&md5=772095b9e4cb2d5310ac8e9f6e003390">Twitter</a> and <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmachalliance&esheet=52408372&newsitemid=20210408005174&lan=en-US&anchor=LinkedIn&index=7&md5=7692d41db97feb2bcdecdac163749851">LinkedIn</a>.

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MACH Alliance Hits 30 Member Milestone in Nine Months, Now Spanning Three Continents

<img data-image="oojttxm6zujt" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt201a21a2fa3a0517/60951d85cf14c84a993deb04/poq-banner.jpg" data-sys-asset-uid="blt201a21a2fa3a0517" alt="poq-banner.jpg"><h1 style="text-align: center;">Poq joins the MACH Alliance </h1><h2 style="text-align: center;">Leading SaaS provider, poq, is first native mobile app platform to be certified by best-of-breed technology ecosystems body, MACH Alliance</h2>

London, New York, 13th of May 2021 – <a href="https://learn.poqcommerce.com/l/339071/2020-04-16/4584z">Poq</a>, today joins the <a href="https://machalliance.org/">MACH Alliance</a>, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, demonstrating poq’s commitment to the MACH model. Its membership validates the strategic approach of its cloud-based platform development to enable easy integration of native mobile apps with other commerce systems and services, and facilitate seamless customer journeys. 
The MACH Alliance is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences. Customer experiences are increasingly going ‘mobile-first,’ resulting in $32 billion spent on in-app purchases across iOS and Google Play globally in <a href="https://www.appannie.com/en/insights/market-data/consumers-spent-32-billion-on-apps-in-q1-2021-the-biggest-quarter-since-records-began/">Q1 2021</a>. As the biggest quarter since records began, this figure is also 40% up year-on-year from the pandemic-induced online levels of 2020.
Poq offers a strongly differentiated, MACH-based platform for building mobile retail experiences. With many retailers being mobile-first, poq's MACH-based platform is perfect for retailers looking to differentiate.", said Kelly Goetsch, president of the MACH Alliance
“We are extremely excited to see that our strategic vision for creating the world’s first native retail toolkit has been recognised by the MACH Alliance as compatible with their goals to drive open and flexible architecture patterns in the industry -- something we emphatically agree with. We are delighted to be joining the industry’s most advanced technology ecosystem body and to sit alongside some fantastic tech partners, whom we’ve long admired,” said Jay Johnston, Chief Executive Officer, poq. “Our membership further reinforces the increased demand we’re seeing from organizations who want to create best-in-class commerce experiences that include a digital flagship native mobile app, while retaining end-to-end business and tech visibility, agility and control.”
Poq recently introduced Elevate, a MACH-based SDK, designed to empower retailers wanting to turbocharge their digital commerce strategies and capitalize on the growth of online shopping with a mobile-first approach by enabling best-in-class, integrated app commerce development with fully interoperable, best-of-breed MACH Alliance ecosystem partners.
Please contact poq or the MACH Alliance to find out more.<h4>About poq</h4>
<a href="https://learn.poqcommerce.com/l/339071/2020-04-16/4584z">Poq</a> is a Software-as-a-Service platform that empowers retailers to create highly effective and fully-customized mobile apps that provide a superior shopping experience. These apps allow retailers to build stronger brands, sell more products, deepen customer loyalty and deliver highly relevant content, communications and rewards. Poq clients include global brands and retailers, such as Belk, Cotton On, francesca’s, Feelunique, Missguided, Hot Topic, Kurt Geiger and more. To learn more, please visit <a href="https://poqcommerce.com/">poqcommerce.com</a>.<h4>About the MACH Alliance</h4>
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: <a href="https://amplience.com/">Amplience</a>, <a href="https://commercetools.com/">commercetools</a>, <a href="https://www.contentstack.com/">Contentstack</a>, <a href="https://www.epam.com/">EPAM Systems</a> (NYSE: EPAM) and <a href="https://www.valtech.com/en-gb/">Valtech</a>. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="https://machalliance.org/">machalliance.org</a>, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.

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Poq joins the MACH Alliance

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The MACH Alliance welcomes the first Product Information Management (PIM) vendor and reinforces its strength on the eCommerce front.
Oslo - May 6th, 2021 - Bluestone PIM joins the MACH Alliance, the group of cutting-edge tech teams dedicated to advocating for open, best-of-breed technology ecosystems, demonstrating Bluestone’s commitment to the MACH model. Bluestone PIM is a disruptive and high-performance Product Information Management platform. Bluestone PIM has been developed according to the MACH principles ever since its founding. Being a member of the MACH Alliance validates the company’s strategy and technological choices.
The MACH Alliance, (Microservices-based, API-first, Cloud-native SaaS, and Headless) is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences.
“As the first PIM to join the MACH Alliance, Bluestone exemplifies the technical principles and values of the alliance.” says Kelly Goetsch, president of the MACH Alliance. “The team at Bluestone PIM is consistently out in front of the market, defining what a modern PIM looks like. ”
“We’re so thrilled that the MACH Alliance exists, and that we are now part of it”, says Einar Augedal, CEO of Bluestone PIM. “We have already been experiencing a lot of ‘tech love’ from our customers, and being part of the Alliance is going to take it even further. MACH is a combination of technological choices that build solutions for the future - platforms and apps you know will last. Joining the Alliance places Bluestone PIM in the company of other trailblazers at the forefront of digital innovation.” 
About Bluestone PIM
Bluestone PIM is a rapidly growing Product Information Management solution with a global presence, providing a state-of-the-art SaaS that empowers retailers and manufacturers to create excellent customer experiences. The company has offices in Tønsberg (Norway), Stockholm (Sweden), Amsterdam (Netherlands), Gdansk (Poland), Palo Alto (USA), and Bangkok (Thailand). For more information, visit <a href="https://bluestonepim.com/">www.bluestonepim.com</a> and follow Bluestone PIM on <a href="https://www.linkedin.com/company/bluestone-pim">LinkedIn</a> and <a href="https://twitter.com/bluestonepim">Twitter</a>. You can read more about Bluestone PIM and why they joined the MACH Alliance in their <a href="https://blog.bluestonepim.com/bluestone-pim-joins-mach-alliance/">blog</a>.
About the MACH Alliance 
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native, and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM), and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="http://machalliance.org">machalliance.org</a>, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a>, and follow the MACH Alliance on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">Linked</a>In.

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Bluestone PIM joins the MACH Alliance as the first PIM platform

The edge cloud platform provider signs on in support of modern IT architectures that allow for greater agility and digital acceleration. 
<img data-image="vvtg3fcj9i2e" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/bltae139b51be24bb51/607818fef684ae78caa322ee/newsroom_(1).jpg" data-sys-asset-uid="bltae139b51be24bb51" alt="newsroom_(1).jpg">
SAN FRANCISCO, April 15, 2021 — <a href="https://www.fastly.com/">Fastly, Inc.</a> (NYSE: FSLY), a global edge cloud platform provider, announced today it has joined the <a href="http://www.machalliance.org/">MACH Alliance</a>, a group of independent tech companies dedicated to advocating for open, best-of-breed IT ecosystems and future-proof enterprise technology. Fastly joins members who share the belief that interoperability and openness of modern software will propel current and future digital experiences architecture. 

Today, consumers expect nothing less than great experiences from their favorite websites and web applications. To deliver such experiences, developers must carefully weigh the pros and cons of an age-old decision: Buy off the shelf, or build? Fastly’s edge cloud platform and tooling equips developers and builders with the control and programmability they need to build modern, high-performance applications and websites quickly and safely

"The importance of microservices, APIs, and cloud-native environments is only expected to grow, and developers are essential contributors to these mission-critical business decisions. API-driven architectures can also provide a competitive advantage. By way of example, one of our recent customers designed their stack to enable developers to substantially increase their monthly deployment frequency by 200 times," said John Coulston, director of EMEA partnerships and channels at Fastly.

"We're deeply committed to providing the control and programmability developers need to build agility into the fabric of their architectures, both in service to their end user experience as well as to the resiliency of their own systems. The MACH Alliance aligns with Fastly's values, and we're thrilled to join this group of technology companies in pursuit of a modern approach to digital acceleration." 

Notably, 2020’s massive pandemic effect on all forms of digital business demonstrated one of the more salient reasons to adopt a modular API-driven architecture. Amid the pandemic, many DevOps teams are managing revised business priorities, pivoting application platforms from data centres to multicloud, or deploying as-a-service offerings, and doing so at a very accelerated pace. This means the kind of collaboration encouraged by the MACH Alliance is more important than ever.

“The need to be agile and adaptable has never been more important than it is right now,” said Kelly Goetsch, president of the MACH Alliance. “Fastly’s highly programmable edge cloud platform and software-defined modern network allows developers to build IT architectures that can pivot quickly, securely, and seamlessly with business needs. Their addition to the MACH Alliance further supports an autonomous approach to smart digitization and we gladly welcome them to the cooperation.” 

To learn more about Fastly’s edge cloud platform and how it helps drive digital acceleration, visit its <a href="https://www.fastly.com/edge-cloud-platform/">website</a>. If you have questions about Fastly’s partnerships or channel engagements, connect with us at partners@fastly.com. For more information about the MACH Alliance, visit <a href="https://www.machalliance.org/">https://www.machalliance.org/</a>.

About Fastly

Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the internet. Fastly’s platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development with unmatched visibility and minimal latency, empowering developers to innovate with both performance and security. Fastly’s customers include many of the world’s most prominent companies, including Pinterest, The New York Times, and GitHub.

About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.

Founding members include: commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="http://machalliance.org/">machalliance.org</a>, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.

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Fastly Joins the MACH Alliance

<img data-image="r8tol4ecuwjt" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt9f517808a4e17a97/606f06906cf7e622c05a23f0/personify.jpg" data-sys-asset-uid="blt9f517808a4e17a97" alt="personify.jpg">
 
Toronto, CANADA - 8 April 2021 - Myplanet announces it has joined the MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems. Myplanet was an early pioneer in the headless and composable technology space, having specialized in their implementation since its founding in 2009. Joining the MACH Alliance is another public step forward in Myplanet’s mission to advocate for, and support the use of composable and headless technology.
Myplanet already partners with multiple MACH Alliance members including Amplience, Algolia, commercetools, Contentful, and NewStore. Joining the Alliance means more opportunity for Myplanet customers to access best-of-breed technology for building custom digital experiences. 
“We’re excited to welcome Myplanet into the MACH Alliance as it forges ahead in 2021,” says Kelly Goetsch, president of the MACH Alliance. “We admire Myplanet’s ongoing commitment to headless and composable technology, which makes them a perfect fit for the Alliance.”
“MACH architecture is the future of enterprise technology and commerce, and we’re proud to join the MACH Alliance to continue to advocate for technology that puts customer experience first,” said Jason Cottrell, Founder and CEO of Myplanet. “We believe that membership in the MACH Alliance is critical for industry leaders as they look to further educate the market on the potential of composable technology to enable amazing digital experiences.”
This announcement comes on the heels of Myplanet launching six <a href="https://www.businesswire.com/news/home/20210302005684/en/Elastic-Path-and-Myplanet-Introduce-Six-New-Composable-Commerce-Solutions-for-D2C-Brands-That-Eliminate-the-Risk-of-Headless-Commerce">pre-composed solutions</a> that help omnipresence retailers and direct-to-consumer brands execute more quickly while building high-quality customer experiences. A common challenge with MACH architecture is the time required to connect multiple platforms in a custom digital experience. Myplanet’s pre-composed solutions offer speed to execution while freeing up resources for brands to customize their unique experience differentiators with best-of-breed headless and composable technology.
About Myplanet
Myplanet is a software design studio that specializes in creating digital experience platforms for omnichannel retailers, ecommerce companies, telecom, grocery, and other global brands. Our specialty is building custom user experiences that guide customers on an orchestrated journey from discovery to purchase and loyalty. We have worked with major brands such as New Balance, Equinix, Harry Rosen, and Coravin on building bespoke experiences that delight customers and lead to increased revenue and retention. 
Founded in 2009, Myplanet is a certified BCorp. Learn more on Myplanet’s <a href="https://www.myplanet.com/">official website</a> and follow Myplanet on <a href="https://twitter.com/myplanet">Twitter</a> and <a href="https://www.linkedin.com/company/myplanethq/">LinkedIn</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website. Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance" target="_blank">LinkedIn</a>.

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Myplanet joins the MACH Alliance

<h2>High-converting customized checkout company commits to helping brands drive transformational growth.... </h2><img data-image="lsb732igef7p" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/bltb0a32203a5164a04/6084701692f0063e5c072505/Bold_announcement_horizontal.jpg" data-sys-asset-uid="bltb0a32203a5164a04" alt="Bold_announcement_horizontal.jpg">
AUSTIN, Texas & WINNIPEG, Manitoba April 27th, 2021 --<a href="https://boldcommerce.com/">Bold Commerce</a>, the e-commerce technology company that powers checkout, subscriptions, and pricing experiences for enterprise retailers and DTC brands, today announced it has joined the MACH Alliance. Bold will work alongside other members to bring awareness and education to the market on how to benefit from open tech ecosystems and composable enterprise technology.
MACH Alliance is a non-profit organization of technology companies and agencies founded by Amplience, commerce tools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. Committed to future-proofing enterprise technology, the Alliance advocates for a technology ecosystem that is: microservices-based, API-first, cloud-native SaaS and headless. 
"We are thrilled to welcome Bold to the Alliance," says Kelly Goetsch, President of the MACH Alliance. "Their approach perfectly represents the present and future of commerce by allowing customers to purchase standalone best of breed apps (checkout UI, subscriptions, pricing, etc). Their apps can be easily layered on top of any commerce platform, enabling true composable commerce." 

 “With today's changing consumer needs, many brands are looking to a modular approach for their commerce tech stack so they have the optionality to keep evolving it for the future. We’re in a unique position in that our technology literally is the checkout, with the ingredients to power any type of experience a brand can imagine--anywhere. This is in complete lockstep with MACH architecture as a key driver in the future of commerce,” says Yvan Boisjoli, Co-Founder and CEO of Bold.
A common challenge MACH architecture addresses is the interoperability of microservices to innovate and evolve all while seamlessly integrating with one another.
Bold Commerce is meeting this curation vision with its namesake checkout solution “Bold Checkout,” an API-driven technology that enables retail brands to customize their checkout experience by adding payment methods, BOPIS, integrations to tax, fraud, shipping, marketing solutions and more. In addition, Bold Subscriptions and Bold Price Rules seamlessly extend capabilities to drive recurring revenue and a single source of truth for pricing and promotions across channels.&nbsp; About Bold Commerce
<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.boldcommerce.com%2F&esheet=52363630&newsitemid=20210119005627&lan=en-US&anchor=Bold+Commerce&index=8&md5=b1b1c829a233f74b5f3dd5afcd636d94">Bold Commerce</a> is powering anywhere commerce for brands by delivering high-converting, customizable checkout experiences. The company works with leading omnichannel retailers like<a href="https://verabradley.com/"> Vera Bradley</a>,<a href="https://www.harryrosen.com/en"> Harry Rosen</a>, and<a href="https://www.harryrosen.com/en"> Staples Canada</a>, and emerging DTC brands, such as<a href="https://gamefuel.com/"> Pepsi’s Game Fuel</a>, to reimagine commerce. Its proprietary suite of modular checkout, subscriptions and price rules solutions is compatible with multiple ecommerce platforms and headless architectures. Bold Commerce has been named to Deloitte’s Tech Fast 50, E&Y’s Entrepreneur of the Year, and CBInsights’ Retail Tech 100.&nbsp;&nbsp;
For more information on why the time for MACH is now&nbsp;visit the&nbsp;<a href="https://blog.boldcommerce.com/the-time-for-mach-is-now">bold blog</a>.
 

About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fmachalliance.org%2Fblogdetail%2Fbltfc0a3afbca44303e&esheet=52408372&newsitemid=20210408005174&lan=en-US&anchor=MACH+certification&index=5&md5=b16ade4216c15df074116043c365fb9f">MACH certification</a> and follow us on <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.twitter.com%2Fmachalliance&esheet=52408372&newsitemid=20210408005174&lan=en-US&anchor=Twitter&index=6&md5=772095b9e4cb2d5310ac8e9f6e003390">Twitter</a> and <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmachalliance&esheet=52408372&newsitemid=20210408005174&lan=en-US&anchor=LinkedIn&index=7&md5=7692d41db97feb2bcdecdac163749851">LinkedIn</a>.

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Bold Commerce Joins the MACH Alliance to help advance the movement to composable commerce

Bold Commerce Joins the MACH Alliance to help advance the movement to composable commerce..

<h1>Enactor joins the MACH Alliance, Bringing Store, Commerce & OMS via Low-Code</h1><img data-image="59melwaxfmb4" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blta63435969e9b3477/606c5bb01609c821964d8d6c/nhn-godo.jpg" data-sys-asset-uid="blta63435969e9b3477" alt="nhn-godo.jpg">
London, UK - April 6th, 2021 - Enactor joins the MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, demonstrating a commitment to the MACH model. The MACH Alliance, (Microservices-based, API-first, Cloud-native SaaS and Headless) is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences.

“We are thrilled with Enactor joining the MACH Alliance”, says Kelly Goetsch, President with the MACH Alliance. “They bring decades of experience in retail and commerce to the table and base their offering on the technology principles that future-proofs enterprise technology. They are a perfect match.”&nbsp;

Enactor is a leading Enterprise Retail solution that combines Next Generation Store Systems, Headless Commerce and Distributed Order Management into one, single, flexible Platform. Supporting Enactor’s store applications as well as a Retailer’s other digital channels, is Enactor’s MACH-certified set of Microservices which include baskets, promotions, orders and inventory.
 
Enactor CEO & Founder, Mike Carrell “We are excited to join a group that embraces architectural principles that can help Retailers to innovate, rather than be bogged down by legacy systems. Anyone who has been following Enactor for some time will know that we have always been extremely passionate about making our architecture, and therefore our solutions, as flexible as possible. As the Retail market continues to drastically transform, we firmly believe that the MACH approach will be an important way for Retailers to change with the times. Like the other members, providing composable services is critical to us today, whether it's promotions, loyalty, order orchestration, baskets and so on. However, we also hope that our flow-based tools implementation of MACH as well as our pedigree in Enterprise Store Systems helps us contribute something special to the alliance too. ” Enactor brings with it a special approach to Enterprise systems with a flow-based, low-code orchestration architecture. In doing so, Enactor allows Retailers to continually innovate with speed on both the front and back-end. Major Enterprise customers span the globe with clients like O’Reilly Autoparts (USA), JYSK/Danisches Bettenlager (Europe), Harrods (UK) and the Frasers Group (Global). About the MACH Alliance
The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at<a href="http://machalliance.org/"> machalliance.org</a>, read here about<a href="https://t.sidekickopen84.com/s3t/c/5/f18dQhb0S7kF8cFn9LW5sz8pb2zGCwVW8Jbw_88pTn5gW1Tr2Wq2zGG2zW56dKBX8Zl8JY102?te=W3R5hFj4cm2zwW3_R4Fx3zd6CXW3zdYNr1JDwVNW1LvFJt3P03d0W3zbV8Z3CbHQ-W3DKd8m3z9CVDF3yPL59P6rg1&si=7000000000706225&pi=b76e7fd6-8158-49dd-ba36-e70403e5366c"> MACH certification</a> and follow us on<a href="https://t.sidekickopen84.com/s3t/c/5/f18dQhb0S7kF8cFn9LW5sz8pb2zGCwVW8Jbw_88pTn5gW1Tr2Wq2zGG2zW56dKBX8Zl8JY102?te=W3R5hFj26QkHmW4mKDtb4mCW-dW3K8K1p43T4P1W3z8m_73ZY6VB4PbG-1&si=7000000000706225&pi=b76e7fd6-8158-49dd-ba36-e70403e5366c"> Twitter</a> and<a href="https://t.sidekickopen84.com/s3t/c/5/f18dQhb0S7kF8cFn9LW5sz8pb2zGCwVW8Jbw_88pTn5gW1Tr2Wq2zGG2zW56dKBX8Zl8JY102?te=W3R5hFj4cm2zwW4mKLS-3ZWVWBW3K2-zv1JxwY5W1Lw3rh45LM6yW1LBbZ13QZmXln3SXXBS1V3&si=7000000000706225&pi=b76e7fd6-8158-49dd-ba36-e70403e5366c"> LinkedIn</a>.

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Enactor joins the MACH Alliance, Bringing Store, Commerce & OMS via Low-Code

London, April 29, 2021 KPS today announced its partnership with the fast-growing MACH Alliance to promote flexible, cloud-based IT architectures. With its membership, KPS is underlining its position as a provider of future-proof platforms for digital customer interaction that enable enterprises to precisely align their business to the customer in the shortest possible time.
<img data-image="haodjw7870ed" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/bltde751f7ba224a8ca/60897c843c94961027519647/kps-banner.jpg" data-sys-asset-uid="bltde751f7ba224a8ca" alt="kps-banner.jpg">
 
The MACH Alliance is a global association of independent technology companies. The Alliance is committed to accelerating the dissemination of future-proof IT architectures based on the MACH principles: Microservices, API-first, Cloud-native SaaS and Headless. 
Harnessing these technology principles, companies are able to develop powerful platforms for customer engagement, consulting, sales and service that seamlessly connect all channels - digital and analog. The MACH Alliance aims to help these architectures achieve a rapid breakthrough so that end customers will be able to enjoy their best digital experience at all times.
Modern digital architectures delivering superior customer experience 
The philosophy of the MACH Alliance is in line with the vision of KPS: it helps to realise projects quickly, agilely and efficiently. KPS has been building large customer interaction platforms based on MACH principles in customer projects for several years. As a transformation partner, KPS assists companies in becoming even more successful in their markets. Numerous awards impressively confirm the success of this approach. With its platforms, KPS delivers the ideal interaction of high-performance, fully integrated business processes and leading ERP systems.
As a member of the non-profit MACH Alliance organisation, KPS will be promoting the dissemination of state-of-the-art digital architectures. In addition, KPS clients will benefit from direct collaboration with thought leaders of the CX technology scene. 
A pioneering alliance 
"I’ve worked with Barnaby Moffat and the team at KPS for nearly a decade, their quality of work and commitment to getting the best for their clients has shone through every project. Having them on board as members of the MACH Alliance shows how committed they are to delivering the best outcomes for their clients. Welcome onboard!" Rory Dennis, Executive Board Member MACH Alliance, commented on the recent membership. 
"The ideas of the MACH Alliance are forward-looking, especially with regard to the agile realisation of ongoing, consistently optimised digital customer experience. We look forward to our close cooperation with the MACH Alliance boards to enable even more companies worldwide to benefit from the advantages of flexible technology ecosystems," adds Thomas Sindemann, Vice President, KPS Strategy & Innovation.

About KPS AG
KPS successfully accompanies companies on their way through digitisation. From comprehensive transformation initiative to a targeted boost of digitisation in the company - we advise our customers on all aspects from strategy and customer interaction to core business operations. With a constant eye on sustainable added value, we rely on ready-to-use products and innovative solutions, the best technologies and partners, as well as our experienced team of over 1,200 internationally based consultants. KPS is the leading partner for retail and first choice for companies that focus on their customers in a digital future and rely on state-of-the-art platforms for customer interaction. Markets are changing rapidly and companies need to transform themselves and their business models to maintain or increase their competitiveness. KPS effectively accompanies them on their path to market success. At the same time, digitisation and new technologies open up a wide range of opportunities to transform core business processes and IT systems increasing performance as a result. Companies boost efficiency, flexibility and scalability with the ready-to-use KPS Instant Platforms. For the first time, all processes of an industry are united on a single business platform, from customer interaction to operations to finance and administration - available with the best technology components in a future-proof high-performance design in the private, public or hybrid cloud. Platformise your transformation. www.kps.com 
KPS AG - Medienkontakte:<grammarly-extension data-grammarly-shadow-root="true" class="cGcvT" style="position: absolute; top: 0px; left: 0px; pointer-events: none;"></grammarly-extension><table><tbody><tr><td spellcheck="false">KPS AG</td><td spellcheck="true">Schwartz Public Relations</td></tr><tr><td>Marketing</td><td>Franziska Forster / Stephanie Thoma</td></tr><tr><td>Beta-Straße 10 H</td><td>Sendlinger Straße 42a</td></tr><tr><td>D-85774 Unterföhring</td><td>D-80331 München</td></tr><tr><td>Tel.: +49 (0) 89 35631-3310</td><td>Tel: +49 (0) 89 211871-45 / -46</td></tr><tr><td>Fax: +49 (0) 89 35631-3300</td><td>Fax: +49 (0) 89 211871-50</td></tr><tr><td>E-Mail: <a href="mailto:presse@kps.com">presse@kps.com</a> </td><td>E-Mail: <a href="mailto:kps@schwartzpr.de">kps@schwartzpr.de</a></td></tr><tr><td><a href="http://www.kps.com">www.kps.com</a> </td><td spellcheck="false"><a href="http://www.schwartzpr.de">www.schwartzpr.de</a></td></tr></tbody></table>

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KPS joins the Global MACH Alliance

<img data-image="mjrwfpge9vzp" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/bltf69d2020d83946a1/6067931bbc3ffc1037a417c0/personify.jpg" data-sys-asset-uid="bltf69d2020d83946a1" alt="personify.jpg">
11th March 2021 - London, UK - <a href="https://personifyxp.com">Personify XP</a>, the world’s first anonymous real-time analytics and personalization platform, has joined the <a href="https://machalliance.org">MACH Alliance</a>, the group of independent technology companies advocating open, best-of-breed technology ecosystems. With this membership Personify underwrites the shared belief that interoperability and open software will propel current and future digital experiences. And it reflects the company’s commitment to delivering advanced customer experiences through seamless, highly personalized online retail experiences. 
Personify XP personalizes a consumer’s online shopping experience completely anonymously. The company delivers this personalization through its proprietary AI that identifies a shopper’s purpose in real-time, and then dynamically inserts relevant content and products. These highly personalized experiences are cookie-free, completely automated and require no involvement from the retailer or brand.
Kelly Goetsch, president of the MACH Alliance, said, “We are delighted to welcome Personify XP to the MACH Alliance. The company has created a solution to automate the digital experience for anonymous shoppers in the era of highly regulated data protection. Their technology, commitment and hard work makes them the perfect fit for the MACH Alliance.”
Ben Mercer, CEO and co-founder of Personify XP, said: “We are excited to be part of the MACH Alliance and join the organization in its mission of freeing up technology. As the world’s first anonymous real-time analytics and personalization platform, we are already embracing the exciting future that the MACH Alliance is advocating.” 
Personify XP’s mission to enable personalized online retail experiences without compromising privacy is more important than ever. Google has <a href="https://techcrunch.com/2021/03/03/google-renounces-ad-tracking/">repeated its intent</a> to phase out tracking cookies, mirroring the actions of other global internet companies, and demonstrating the need for retailers and e-commerce brands to adopt a privacy-first approach. This industry-wide change helped contribute to Personify XP’s £550k pre-seed round last year. 
 
About Personify XP
Personify XP is the world’s first anonymous real-time analytics and personalization platform. By automating the types of content and products that consumers see, retailers can react in real-time to changes in an anonymous consumer’s digital journey as they move through a brand’s channels. 
This drives on average a 10% increase in revenue for the brands the company works with. Personify XP partners with global brands like boohoo, Farfetch, 7 For All Mankind, Pentland Brands, Hawes & Curtis, and Lovehoney to drive individualised experiences completely anonymously. 
Up to 95% of digital shoppers are anonymous, driven in part by cookie legislation such as GDPR and CCPA, as well as changes occurring within browsers like Safari and Google Chrome, which are all phasing out 3rd party cookies in 2022. Personify XP is able to personalize, in real time, onsite shopping behaviour by identifying the purpose of the shopper’s visit completely anonymously. <ul><li>Live on 256 websites</li><li>Served 607m customers</li><li>5.2 billion user interactions in 2020</li><li>7,600 global behaviours</li></ul>
More information is available at <a href="https://personifyxp.com">https://personifyxp.com</a>. 
About The MACH Alliance
The MACH Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, cloud-native and headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. 

Learn more at machalliance.org, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.

The MACH Alliance is a [501(c)(3)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise.

Personify XP joins the MACH Alliance

<img data-image="1m2ir5cw07fr" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blte76f198bb19ff35b/6067914e1b1e62104270c936/nhn-godo.jpg" data-sys-asset-uid="blte76f198bb19ff35b" alt="nhn-godo.jpg">
29th March 2021 - Seoul, South Korea&nbsp;- NHN's e-commerce IT technology has joined the MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, demonstrating NHN commitment to the MACH model and building innovative and future-proof enterprise technology and enhancing the digital experiences of their customers. 
NHN Godo (CEO, Lee Yoon-sik), a commerce subsidiary of NHN (CEO, Jung Woo-jin), announced on the 29th that it has joined the non-profit organization MACH Alliance as the first company from Asia. 
MACH Alliance is a non-profit organization founded by leading technology companies in the United States and Europe. Only those with 'MACH (Microservices based, API-first, Cloud-native SaaS, and Headless) technology’, can join. 23 companies, including BigCommerce, CommerceTools, and EPAM Systems, which are among the major global commerce solution companies, and 12 ambassadors are currently members. NHN Godo is the 24th member to join the Alliance.
“We are thrilled to welcome the first company from Asia to the MACH Alliance,” says Kelly Goetsch, President of the MACH Alliance. “Asia is in several ways ahead of Europe and North-America having leap-frogged many of the incumbent systems European and North-American organizations had in place. With this new membership and geographical expansion, we are scaling out the global community of modern, open and interoperable enterprise technology and marking an important milestone to our mission.” 
MACH combines the latest IT trends with a "Microservice architecture" that allows shopping malls to run independently, ▲an "API-driven design" that increases development scalability, ▲a "cloud native SaaS" based on cloud environments, and ▲a "headless" technology that can manage shopping malls quickly and flexibly. When MACH technology is applied to shopping mall solutions, customers can flexibly respond to traffic concentrated at a specific time without the cost of large-scale development, and freely change and upgrade various functions and designs with the use of shopping mall function options. 
NHN Godo is a leading SaaS provider in South Korea and Japan, dedicated to providing ease-of-use functionalities and customizations to merchants of all sizes. NHN Godo obtained MACH certification through the shopping mall solution 'shop by'. "Shop by," a solution that applies MACH technology, has led the domestic market based on its strengths such as flexibility, scalability, speed, and openness 
"Because the concept of MACH technology is not only a shopping mall but also a big way to develop IT in the future," NHN Godo’s CEO, Lee Yoon-sik, said. "The acquisition of MACH certificate means that the shop by has been recognized as an international top technology in the E-commerce industry. It is planning to upgrade the domestic shopping mall solution market to a global level by applying new technologies to solutions quickly.”
NHN Godo a company that focuses on online shopping mall solutions is taking the lead in advancing IT technology in the online shopping mall market. The Golden Shield Project, which transplantsNHN's security/control/infrastructure capabilities to NHN's high-level shopping mall solutions, has recently been recognized as a full-time member of the MACH Alliance.
About The MACH Alliance
The MACH Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, cloud-native and headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future.
Read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.
The MACH Alliance is a [501(c)(3)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise.

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NHN Godo first Asian company to join the global 'MACH Alliance'

NHN Godo first Asian company to join the global MACH Alliance

FEBRUARY 22, 2021 – San Francisco - New York - London - Amsterdam - Berlin – Out with the old, in with MACH. That's what a poll of global IT leaders found regarding their plans to revamp, or retain, their enterprise architectures. 
The research, conducted by DJS Research and commissioned by the <a href="http://www.machalliance.org">MACH Alliance</a>, the global not-for-profit organization dedicated to advocating for an open, best-of-breed technology ecosystem for enterprise solutions, polled senior level technology decision makers (CIOs/CTOs, VP/SVP, Senior Manager) across the U.S., U.K. and Germany. 
Eighty-one percent of respondents expressed the strong intention to increase MACH elements in their front-office architecture in the next 12-months. Geographically, those in the U.S. indicated the greatest emphasis on this strong intention (U.S.-based respondents: 59% vs. Germany-based respondents: 27%, for example). This is largely in response to the time and cost burden businesses face when needing to manage upgrades that come with the incumbent systems. More on that below. 
The painful cost of upgrades (hint: it's not only budgetary) 
The research made it clear that upgrades are putting a strain on budgets. A quarter of IT decision makers surveyed said they spend over half of their IT budget on front-office upgrades. 
But it's not only about pressure on the budget. Upgrades are distracting IT teams from innovating, and that comes at a cost, too. Respondents said their teams spend an average of 40% of their time delivering front-office upgrades. That represents a huge portion of time that should be dedicated to innovation and improving customer experience – but isn't.
Customer demands are key driver toward greater MACH adoption 
Companies are struggling to meet evolving customer needs. More than half of respondents said they can not deliver improvements to the customer/end user experience at speed with their current infrastructure. And only about 1/3 (35%) said their infrastructure is keeping up with customer/end user demands. 
Improving CX is the largest driver in urging IT leaders to further explore MACH: 6/10 (63%) respondents said customer experience is the main driver of their transition to a modern MACH infrastructure, while 57% noted the ability to innovate faster and 55% noted the desire to improve competitive advantage as their top drivers. 
C-Suite drives the shift to composable
Ninety-four percent of those surveyed who hold c-suite titles said they would not maintain the status quo in the future regarding their intention to increase MACH investment. 
"We're extremely encouraged to see that c-level executives are driving the adoption of MACH across their organizations," said Matt Bradbeer, MACH Alliance co-founder. "The executive suite has clearly seen how a composable architecture can deliver real bottom-line impact, especially at a time when quickly adapting to evolving customer needs is so crucial. This modern approach allows a degree of flexibility, performance and cost savings we've not seen before."
So what's holding companies back? 
IT team resistance to change is the main barrier to moving to a MACH front-office infrastructure, according to respondents. Forty percent noted this as the top barrier within their organizations, followed by the length of time between making the initial investment and seeing long-term benefits, and dependence on current vendor for business continuity (tied for the second most commonly chosen option at 31%).
"We know there's still trust in the age-old way of doing things," said MACH Alliance President, Kelly Goetsch. "A new architectural approach means re-thinking and re-learning how things get done, and that takes a willingness to embrace change. That's a big part of why the MACH Alliance exists – not only to advocate for this approach, but to counsel companies on how to go about bringing it into their own enterprise. Moving to a new digital maturity model is not a small undertaking, but it's worth it. And once the shift is made, things are easier going forward, for good."
To see the full report, visit <a href="https://bit.ly/2ZySBgc">https://bit.ly/2ZySBgc</a>.
About the MACH Alliance
The MACH Alliance is the [501(c)(3)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: Amplience, commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> here and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.

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New research: 81% of global IT decision makers plan to add Microservices-based, API-first, Cloud-native and Headless (MACH) elements to their architecture in next 12 months

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Amsterdam, The Netherlands, 1 February 2021 - Vamp, the world’s first AI Ops platform for Continuous Release Orchestration, announced today it has joined the <a href="http://www.machalliance.org/">MACH Alliance</a>, the independent non-profit organization dedicated to advocating for open, best-of-breed technology ecosystems. As part of this group, Vamp will work with other members to educate the market on how it can benefit from tech ecosystems that are microservices-based, API-first, cloud-native SaaS and headless in the complex modern technology landscape. 
“The MACH Alliance is extremely excited to welcome Vamp,” says Kelly Goetsch, president of the MACH Alliance. “Vamp has built and offers a unique microservices platform opening the new category of ‘Enablers’ for the MACH Alliance. Vamp is not a typical MACH vendor, nor a service provider, but facilitates implementations of MACH architecture through their platform and is therefore a key and certified element in the MACH landscape.”
The MACH Alliance launched in June 2020 and is rooted in the common belief that the interoperability and open architecture of modern software will propel current and future digital experiences.
“Vamp accelerates digital companies to release their software features faster, more frequently, and with full automated reliability. We are active in the Cloud-Native space from its inception, and integrate seamlessly with technologies like Kubernetes, microservices and machine learning,” says Olaf Molenveld, CTO & Co-founder of Vamp. “As we ourselves, in the foundation of our Vamp platform, use the technologies that MACH promotes, but also accelerate the adoption of these technologies in digital companies, we felt aligned and in-sync with all the MACH alliance stands for from day one. We truly believe that, together with all the members of the MACH alliance, we can lift the online digital world into a better space, where customers are serviced better day by day by creating real value and creating a culture of seamless experimentation and improvement.”
—
About Vamp
Based in Amsterdam, Vamp is the industry’s first AIOps platform designed to help engineering, DevOps and SRE teams to release software faster and more frequently with near-100% reliability for great customer experience. Vamp was founded and launched in 2015 by Olaf Molenveld, and is backed by European venture capital firms. Customers include Nebraska Furniture Market, WeGroup, Parkius and DeltaBlue. Follow Vamp on Twitter and request a demo at <a href="http://vamp.io">vamp.io</a>.
About the MACH Alliance
The MACH Alliance is a [501(c)(3)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native and Headless. All MACH Alliance members meet certification principles that are published on the website.
Founding members include: commercetools, Contentstack, EPAM Systems (NYSE: EPAM) and Valtech. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about <a href="https://machalliance.org/blogdetail/bltfc0a3afbca44303e">MACH certification</a> and follow us on <a href="http://www.twitter.com/machalliance">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance">LinkedIn</a>.

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