Leading the AI Digital Asset Management Revolution

Engaging digital assets have become the prized possessions of digital experience portfolios designed to create commercial advantage. Demands for more content, personalization, flexibility, and visibility and of course, a greater return on investment, have made digital asset management (DAM) a business-critical concern.

AI offers the scope to manage the demands of exponential iteration, automation, volume, variance, and even governance and risk. AI gives DAM the power to seamlessly source assets, and train models of content creation, and deliver the promise of omnichannel personalization.

Aprimo, a recognised DAM market leader, is redrawing the possible with future-proof technology facilitating greatly enhanced strategy, planning, collaboration and real time delivery. In the words of leading analyst house Forrester: “Aprimo’s product vision, which is underpinned by AI…aims to support the full lifecycle of content performance, from creative effort all the way through downstream performance...”

Aprimo seeks to orchestrate the entire content lifecycle through a centralized SaaS platform, combining breakthroughs in artificial intelligence and machine learning with continuous product innovation. The consistent goal is the delivery of the best composable content operations.

As part of the MACH Alliance, Aprimo brings a holistic and well thought out perspective to digital asset management. A webinar series currently in production, entitled: “MACH Talk for Business: CTO's Not Allowed” shows how Aprimo is driving different thinking in the industry.

Elsewhere, MACH Alliance partner collaboration has seen Aprimo and Contentstack legal teams came together to offer customers a single, mutual MSA between Contentstack and Aprimo. This offers customers a streamlined and more efficient procurement and legal process.

Similarly, Contentstack, EPAM and Aprimo recently partnered to show the power of AI and explore the benefits of a composable architecture: The ‘Composable Heroes’ project highlights innovative technology with AI through an imaginative experience.

It is initiatives like these that show that the Alliance is a natural home for Aprimo’s commitment to build on its leadership position in native AI for Digital Asset Management and Content Operations. As the first to market with GPT and Generative AI capabilities in its product, Aprimo will continue to lead the AI content charge.

For more information on MACH at Aprimo, please contact the team.