<h3>Let your products tell their story with Akeneo’s best-of-breed technology and extensive partner network</h3>Akeneo Product Cloud helps you manage, enrich, and innovate product record. With seamless data management, efficient AI supplier onboarding, and a comprehensive app store tailored to support business and buyers’ needs.The market for technologies that fuel product experiences - including product information management (PIM) - is expanding rapidly, with reports citing annual growth rates of more than 25%. This is driven by brands and retailers in B2C and B2B alike, as they seek to unlock growth through product experiences as either an entrance to a new market, or an expansion to existing sales and marketing channels.Akeneo aims to help these businesses by offering a platform that empowers them to capitalize on new channels and market opportunities with a complete, composable SaaS-based solution for managing, orchestrating, activating, and optimizing the entire product record. This drives compelling, consistent product experiences across all owned and unowned channels and routes-to-market.Combined with Akeneo App Store, Akeneo Product Cloud empowers businesses to deliver world-class product experiences that unlock growth by driving improved customer experiences, increased sales, reduced time-to-market, accelerated expansion, and increased team productivity.Akeneo’s strategy has been to develop an extensive, standardized ecosystem based on an open, highly scalable SaaS platform that integrates with a wide range of composable commerce technologies. This has already seen the inclusion of a range of more than 130 connectors, add-ons, and integrations via the Akeneo App Store.These values mirror those of the MACH Alliance, and Akeneo is a strong advocate for the power of open and integrated technology that helps organizations unlock revenue. Openness and collaboration lie at the heart of Akeneo’s technology, to help brands dismantle silos that can hamper best practices for product experiences.Innovation at Akeneo has focused on centralizing, enriching, orchestrating, and activating the entire product record, and enabling the measurement of product data quality. This demands an open API architecture that integrates seamlessly with existing legacy systems and future technology investments.This has been seen in the ‘Tailored Exports’ functionality, which allows users to take their internal product catalog structure and syndicate the data by mapping to an external recipient’s requirements that don’t have any automation endpoints - such as a new marketplace or small retail chain - without having to recreate the information, saving substantial time spent on manipulating files while still delivering omnichannel product experiences.Looking to the future, the Akeneo Product Cloud is being developed as the composable solution that removes silos to managing, orchestrating, and optimizing the entire product record, accelerates the activation of product information across all owned and unowned channels, and dramatically improves product information quality and accuracy through analytics and insights.Akeneo remains fixed on enabling the growth of its customers through the next wave of product experiences.For further detail on MACH at Akeneo, please contact <a href="mailto: marketing@akeneo.com" target="_blank">the team.</a>

 Fred de Gombert

<h3>Moving MACH into the B2B realm</h3>Business-to-business (B2B) digital maturity continues to evolve to provide modern e-commerce experiences. Over 80% of B2B buyers prefer to order or pay through digital channels. Consequently, sales are more complex, fulfilment increasingly sophisticated, and the risk to a brand of not managing both exceptionally well, is critical. The rewards for establishing dominance are substantial - Forrester estimates that US B2B e-commerce alone will reach $3 trillion by 2027 and account for almost a quarter of total US B2B sales.commercetools is a digital commerce software provider that empowers organisations to embrace innovation and thrive by providing flexible APIs that enable an agile, customizable commerce infrastructure at scale. Spanning B2B, DTC and B2C spaces, commercetools’ portfolio enables companies of all sizes, industries, and business models to challenge the status quo of their industry and differentiate themselves.As a founding member of the MACH Alliance, commercetools actively promotes and advocates for the headless approach. commercetools has been a part of many projects with other Alliance members and is currently working on robust relationships with Amazon Web Services (AWS) and Netlify to leverage their services across all regions.commercetools continues to lead the industry and push the technical and architectural innovation capabilities of MACH forward.This pre-packaged solution enables brands and retailers to leverage headless architecture without the complexity of a major re-platforming.In Q3 of 2022, commercetools added complex business model processing functionality to its market-leading composable commerce product. This automates time-intensive processes such as quotes and promotional pricing, enabling businesses to focus on maximising customer experience, improving service and increasing revenue.Additionally, commercetools is doubling down on the distinct features that support manufacturers, distributors, and wholesalers by addressing hybrid scenarios where businesses operate across multiple business models.Available as a portfolio, these products make it easy for mid-market and high-growth companies across sectors to take advantage of a MACH-based solution with enterprise-level sophistication.For further details on MACH at commercetools, please <a href="mailto:comms@commercetools.com" target="_blank">contact the team.</a>

Dirk Hoerig

MACH Alliance partnerships

commercetools.com

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commercetools

<h3>Business transformation powered by MACH-based innovation</h3>MACH will enable businesses to embrace digital transformation and close the ‘experience gap’ between customer expectation and reality. It is the only way businesses in complex environments can unlock frictionless engagement and innovation at speed, across the entirety of their customer journey.Valtech believe that MACH and Composable Enterprise can enable digital-first, fast and innovative business transformation. Even in the most complex, multi-region, multi-business model, omni-channel commerce environments. Evidenced by their work with brands including MAC Cosmetics, AUDI, Mars and L'Oréal, Valtech enables interconnected and holistic commerce journeys through a Composable technology offering; orchestrating their digital commerce business across all touchpoints.As a founding member of the MACH Alliance, Valtech was an early adopter of MACH and was the first global partner for many leading SaaS providers, including commercetools. Through decades of commerce experience, they guide clients on how to drive outcome from solutions based on composable principles. They are also invested in the broader MACH ecosystem by being a strategic partner of multiple MACH Alliance Certified Vendors and Enablers, as well as regularly participating in MACHathon events, winning awards across numerous categories.As a globally connected company with a fully integrated local presence in more than 20 countries, Valtech combines expertise in technology, experience design and data to transform how businesses operate: optimizing business-critical digital platforms for multichannel commerce and marketing in a digital-first world. They continue to champion MACH technologies and principles to drive business transformation, removing complexity and delivering innovative, frictionless solutions for the world’s best-known brands.To discover more, or to connect with our MACH experts, visit <a href="http://www.valtech.com/" target="_blank">www.valtech.com.</a>

Olivier Padiou

valtech.com

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Valtech

<h3>MACH-based commerce engines to power growth</h3>The relatively brief history of e-commerce has been characterised by phenomenal growth as seen in the expected CAGR of 14.7% from 2020 to 2027. This demands that the brands, retailers and enterprises looking to capitalize on that growth must look for technologies that can accommodate not only the scenarios of today but also the success of tomorrow.BigCommerce is a composable open SaaS commerce platform designed to span this scalability gap. Developed to create robust, scalable, secure and differentiated modern omnichannel experiences, BigCommerce spans both B2C, B2B, and Hybrid merchants focused on optimizing their business for growth.As an API-first solution, BigCommerce builds the commerce layer and frees developers to choose their preferred front end. At the time of writing, BigCommerce offers the most headless integrations of any commerce platform and has a global network of over 2,000 partners.With a cloud-native, API-first technological heritage and such a powerful base of collaboration partners spanning SIs, CDNs, CMSs and composable DXPs, it was inevitable that BigCommerce would join the MACH Alliance shortly after it launched. To date, BigCommerce has collaborated extensively with partners such as EPAM, E2X and Valtech.This collaboration has been driven by recent innovations. BigCommerce Multi-StoreFront (MSF) enables businesses to move into new regions, customer segments or launch unique brands through different storefronts, yet remain managed from one single backend. Elsewhere, based on the recognition of the importance of third-party channels, BigCommerce acquired Feedonomics in July 2021.Today’s merchants know they need to meet their customers where they shop and spend their time online, but they often struggle to determine the best combination of channels for their business or the best solutions they should utilize to drive the best return on ad spend and conversion on each channel.BigCommerce Feedonomics is platform-agnostic. Merchants can grow their GMV by using Feedonomics to connect to hundreds of global advertising, marketplace, social and search channels, optimizing their products to drive return on ad spend.Elsewhere, BigCommerce recently introduced Commerce-as-a-Service (CaaS). Amongst other case studies, this has enabled the 2,000 wine brands in the WineDirect ecosystem to build a world-class online presence, extending their market reach, and engaging with and selling to consumers online.BigCommerce has also released new APIs to enable Multi-Location Inventory use cases, with a special emphasis on enabling ‘Buy Online Pick Up in Store’ (BOPIS) capabilities and allowing large enterprise merchants to execute complex inventory scenarios.For further detail on MACH at BigCommerce, please <a href="mailto: meghan.stabler@bigcommerce.com" target="_blank">contact the team</a>.

Travis Hess

bigcommerce.com

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BigCommerce*

<h3>MACH-based commerce for modern customer journeys</h3>In the brief time since the dawn of e-commerce, the way customers find and buy products and services, has undergone profound change. The explosion of channels, devices, touch points and personalization technologies, has meant customer journeys are no longer linear, or predictable. In an age where everything is an experience, and everything can be branded, the customer journey becomes ubiquitous, built into people’s everyday experience.Consequently, content needs to be on-demand, hyper-personalized, constantly refined and optimized, every step of the way.Amplience offers marketers, merchandisers and developers a Commerce Experience Platform that enables businesses to create, launch and iterate digital experiences faster. These range from simple web use cases to complex multi-channel, personalized experiences and digital transformation initiatives. Marketers and merchandisers get agility, visibility and control, with end-to-end previews, scheduling and the ability to manage content, not code. Developers and architects get a flexible environment that supports MACH and composable solution options. Combined with a multi-CDN architecture and out-of-the-box media optimization capabilities, this means businesses can develop highly performant customer-centric experiences that both scale and convert. As a founding member of the MACH Alliance, Amplience collaborates closely with other members to deliver differentiated value based on an architectural blueprint for next generation digital experiences. Lighthouse projects delivered in conjunction with members include wholesale digital transformations at Wawa, Ulta Beauty, Very Group, Harry Rosen and ASDA. Looking forward, Amplience is rolling out support for GraphQL across both its CMS and DAM capabilities, as well as expanding its investment in the power and capability of its high performance Content Delivery APIs.Elsewhere, Amplience is innovating with experience orchestration, managing the complexity of modelling and managing digital content into the many devices and channels that modern consumers use with Content Hierarchies. These are part of an innovation strategy to invest in the tools and capabilities that enable customers taking a composable architectural approach, to bind together the data and content they need to manage the entire experience using MACH APIs and content repositories from systems outside of Amplience, without resorting to legacy integration approaches. The objective is to enable customers to cost-effectively innovate and differentiate their digital experiences as a series of iterations, while adhering to MACH principles throughout their architectures. For further detail on MACH at Amplience, please <a href="mailto: contact@amplience.com" target="_self">contact the team.</a>

John Williams

amplience.com

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Amplience*

<h3>MACH-based, blazing-fast AI search at massive scale: Algolia</h3>
 Algolia is the world’s only end-to-end AI search and discovery platform. Our engineers invented a breakthrough use of AI to create exponentially better search &amp; discovery. Our proprietary NeuralSearch technology combines vector-based natural language processing &amp; keyword matching in a single API.Algolia empowers both builders and business users with a better way to build unique, engaging end user experiences at Internet scale to predict what customers want, giving them better search experience which drives user satisfaction and revenue.Using artificial intelligence (AI), Algolia’s Search and Recommend APIs simplify the ability to understand users’ intent to personalize experiences and offers — even from "first visit” and “first search”. This enables customers to discover goods, offers, and content so quickly, that they don’t go anywhere else.Search and recommendations are more than simply a set of results. It’s the instant gratification that a customer gets from being understood, as the product that they seek is surfaced in milliseconds, generating the maximum yield from any interaction.Algolia powers 1.7 trillion searches a year and indexed 30+ billion records – putting this in context, that’s bigger than Bing, Yahoo, Baidu, Yandex, and DuckDuckGo combined.As the first Search &amp; Discovery platform to join the MACH Alliance in June 2020, Algolia is fully aligned with the mission to "Future proof enterprise technology and propel current and future digital experiences." With more than 17,000 customers, Algolia has worked with many MACH members to bring the best composable experiences to life including 2022 MACH Award recipients Harry Rosen, selfologi, and Embonor.There have never been more ways to interact with an application through multiple digital touch points – the web, mobile, connected devices, and more.At Algolia, we are laser-focused on providing the best search experience that is fast, scalable, personalized and easy to implement for developers but also easy to use for business teams.For further details on MACH at Algolia, please&nbsp;<a href="http://partners@algolia.com/">email the team</a>.

Bernadette Nixon

MACH Alliance partnership's

Algolia Website

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Algolia

<h3>A content-centric MACH evolution</h3>In the online world, content defines experience. It determines how colleagues collaborate, share and access information. It is the expression of how customers engage with their preferred brands. Consequently, success in this digital-first era means blending content, such as video, photos, text and audio, to create compelling products and experiences on any device. Digital builders – developers, content creators, architects and marketers - are the creative force behind customer engagement.But most digital content created is used once and then stored in silos, inaccessible and difficult to find and reuse. This wastes time, frustrates teams and misses opportunities. Instead of evolving the digital experience, teams are stuck reinventing the wheel.Contentful is a composable content platform that recognizes that web CMS simply isn’t suited to supporting the wide array of digital channels people use.With structured content, unified in a single platform designed for digital business, Contentful makes it possible to create once and publish everywhere, putting content at the heart of every interaction.As an inaugural member of the MACH Alliance, Contentful endorses and advocates passionately for the Alliance’s goals of educating companies on the value of the composable approach. Contentful partners with a considerable proportion of MACH Alliance members and has worked on many joint projects.Contentful currently focuses its API-first, composable content platform approach on developing task-focused workflows and functionalities for specific jobs to be done, increasing the impact of content on the end-user experience.This spans the specific needs of exploratory projects or small teams, to enterprise organizations creating digital experiences for multiple regions, brands, and applications.Recent innovations from Contentful include the App Framework that enables customers and partners to build a variety of apps that may become available on the Contentful Marketplace. Contentful released its first-party apps in March 2021 to provide an interface for content teams throughout a business.In October 2022, Contentful rolled workflows and automation into its Contentful Studio add-in product to provide even greater capabilities for content teams - both technical and non-technical - to work independently but in coordination, enhancing collaboration and supporting governance.Additional new releases include orchestration of multiple content repositories and further work on the Contentful portfolio of partner integrations across commerce, personalization, and experience orchestration. All these integrations serve to create the digital workspaces that support the way different content teams prefer to work.

Karthik Rau

contentful.com

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Contentful

<h3>Innovating the next generation of digital experiences.</h3>Contentstack is the Content Experience Platform (CXP) category leader. With technology built on a heritage of agile, headless content management systems (CMS), Contentstack focuses relentlessly on making the creation of the next generation of content experiences, faster and easier.In an age where digital experiences span not only websites and mobile technology, but also wearables, augmented reality, social platforms, omnichannel retail, and more, the ability to create experiences quickly, whilst they are relevant; and consistently, so brands present themselves as a single entity, regardless of how the customer chooses to interact, is now business-critical.The mission is to make Contentstack indispensable for organizations to tell their stories and connect with the people they care about through inspiring, modern experiences.This has resonated incredibly well within the market: in 2022, Contentstack more than doubled the number of Fortune 1000 companies that have adopted the platform.Contentstack is known particularly for its close-knit staff, brought together under the ‘One Team, One Dream’ culture. This culture focuses on providing employees with an opportunity to do the best work of their lives, built upon a passionate care for the customers and communities served by Contentstack.This global tribe now spans the US, India, Europe and beyond, united by a common, determined attitude to question the status quo and lead the industry with wave after wave of innovation.It is this disruptive mindset that led to Contentstack becoming a founding member of the MACH Alliance. Contentstack is a passionate advocate of composable strategies to drive competitive advantage.The Contentstack programme has developed partnerships with a range of technology providers including commerce platforms, system integrators, creative digital agencies and a host of other companies dedicated to unleashing the power of headless technologies.Innovation has played a key role in driving the success of the programme. Contentstack has recently launched the first ever, no-code Automation Hub and the Contentstack Marketplace to accelerate composable, digital experience innovation.These follow projects that have seen Contentstack become the first multi-cloud CMS on the market; the creation of an augmented reality proof of concepts in just four weeks; and Care Without Compromise - the industry’s first ever cross-vendor support scheme.The next wave of disruption from Contentstack will focus on accelerating co-innovation between IT and business teams, removing the barriers to creating the best possible digital experiences. Contentstack will keep challenging the status quo, enabling enterprises to accelerate not just their processes, but also provide a much more effective and collaborative environment for their people.For further details on MACH at Contentstack, please <a href="mailto:todd.rathje@contentstack.com" target="_self">contact the team.</a>

Neha Sampat

contentstack.com

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Contentstack*

<h3>MACH-based technology to elevate the human experience</h3>Based on its deep expertise in data, creative development, technology and strategy disciplines, Deloitte Digital is a recognised leader in commerce services. This leadership has been based on helping clients build customer journeys that create new growth. With a global footprint that includes 48 studios throughout 34 countries and more than 14,000 practitioners, Deloitte Digital focuses on the use of technology to elevate the human experience.A keen commercial rationale is behind this thinking. Modern customers expect to be treated less like customers and more like real people. Whether they are customers, citizens, patients, or employees, people expect to be connected in the moments that matter, with relevant solutions for their real-life wants and needs. Deloitte Digital has become a trusted partner for the strategy and tactics throughout the customer engagement and technical implementation of such projects.As a MACH Alliance member, Deloitte Digital is focused on building this transformation of solutions around headless, cloud-native, and API-first architectures. Whilst Deloitte Digital joined the MACH Alliance in 2022, it has been practicing composable principles in client projects for many years.Deloitte’s decision to join the MACH Alliance was driven by a desire to build opportunities alongside like-minded partners and identify new innovative MACH solution opportunities for clients in the future.This has been expressed notably in projects with commercetools, such as the delivery of e-commerce capabilities to the retailer, John Lewis. Also, a result of its MACH ambitions, Deloitte Digital has developed a new center of excellence dedicated to custom composable solutionsThis center of excellence focuses on applying MACH principles to deliver a scalable and future-proof solutions.Elsewhere, other focused innovation has included an accelerator for the commercetools platform that uses pre-built modules to deliver critical B2B commerce features on top of the ‘out of the box’ modules. These partnerships and innovations set the tone for Deloitte Digital’s constant development of new assets and solutions.This will include continued development of new accelerators and pre-built solutions to accompany other MACH vendor offerings across different markets.

Mark Lush

deloittedigital.com

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Deloitte Digital

<h3>Driving MACH forward with marketing discipline</h3>Innovation in technology is often perceived as driven by experimental research departments, removed from the realities of day-to-day business.This is especially true within marketing, where the relentless demand for competitive advantage means modern technology, services and even processes are thrown into the business, or proposed to a client, without comprehensive grounding in the disciplines of marketing itself.However, there is a compelling argument to be put forward that such a grounding can yield far more powerful results for these projects. The issue lies in finding a partner with such an established marketing pedigree to match the ferocious pace of innovation.As the digital transformation hub of advertising and PR giant Publicis Groupe, Publicis Sapient brings together over three decades of engineering, design, experience, consulting, strategy, and data into one cohesive offering.Rather than strategy-first, consulting-first, systems integration-first, or technology-first; Publicis Sapient brings all its capabilities together in service of the customer.Sapient was founded in 1990 in Cambridge, Massachusetts and became a fully owned division of Publicis in February 2015. With the backing of one of the largest marketing groups in the world, Publicis Sapient is a digital consultancy that strives to be at the forefront of the evolution of digital transformation.But even here, the consideration of ‘customer first’ is evident: any technology deployment must work across the channels that the customer defines – and then redefines - as the market shifts.This has created a clear focus on delivering microservices to drive digital transformation, which in turn has led Publicis Sapient to the MACH Alliance.Joining in 2022, Publicis Sapient continues to share its technical expertise to drive MACH-led solutions, develop best practices and create and publish technical documentation and blueprints to demonstrate how clients can adopt and integrate MACH technologies.This material reflects the tools and assets used by Publicis Sapient to unlock value for clients, especially the accelerators developed by Publicis Sapient to propel organizations toward their digital future by accelerating the time to business impact.Through customer-focused strategy and the delivery of technology and engineering, platforming and experience design, Publicis Sapient will ensure MACH Alliance technology remains at the forefront of customer-first strategies and business agility.For further details on MACH at Publicis Sapient, please <a href="mailto:giancarlo.anania@publicissapient.com" target="_blank">email the team.</a>

Nigel Vaz 

publicissapient.com

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Publicis Sapient

<h3>Pioneering MACH-driven content operations</h3>In an age where content is king, the infrastructure and processes that are required to create content across an organization have become a source of competitive advantage. The ‘how’ of content operations (or ‘ContentOps’) has become just as important as the ‘what’ of content creation.Businesses have become used to the idea that a specific piece of content can yield massive business impact – often seen in demands to create a video that will ‘go viral.’ However, improvements to the uploading, storage, organization, optimization, and publishing of content and media assets, for both websites and mobile applications, are just as critical for E-commerce businesses.Scaleflex enables this Digital Asset Management and Web Performance Optimization for more than 1,300 customers.Driven by a goal to simplify the management of content operations and deliver seamless digital experiences, Scaleflex strives to make the web faster by providing scalable, dependable, and affordable cloud services that deliver world-class content operations.As a headless solution, Scaleflex is a passionate advocate of composable technologies to streamline content operations.Scaleflex helps tech and business users access modern digital asset management APIs to build custom front-end systems that excite end-users and customers while retaining the benefits of the most efficient content operations.It saves development time, enhances UX, and improves SEO through automatically transformed and accelerated images and videos.This drive to embrace agility has led Scaleflex to develop strong partnerships with a range of technology providers within the Alliance.This is exemplified in a recent implementation of a single media ‘source of truth’ for a fashion marketplace customer. Using out-of-the-box widgets and APIs, the Scaleflex Digital Asset Manager is made accessible from Akeneo’s PIM, as well as an e-shop and a branded content hub.This enables all teams to quickly retrieve the latest, up-to-date assets, highlighting Scaleflex’s strength in providing quick, at-scale solutions to meet recurring challenges and improve content operations in their daily back-office use.Scaleflex is now innovating at speed to simplify content-to-market processes. With monthly feature releases, Scaleflex continually challenges and improves the use of new technologies and the latest innovations.Scaleflex’s next wave of disruption will focus on sustainable business practices, empowering businesses to reduce their digital carbon footprint and rationalize the type of technologies used and their impact on the environment.For further detail on MACH at Scaleflex, please <a href="mailto:cvetan@scaleflex.com" target="_blank">contact the team.</a>

Emil Novakov

scaleflex.com

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Scaleflex

<h3>Create your digital experiences at MACH speed</h3>Organizations grapple with a crucial decision when building digital experiences in today's digital landscape. They must choose between high-performance MACH tools, which are developer-friendly but challenging for non-developers, and monolithic suites that, while powerful for business users, are technically rigid and slow for end users.Uniform, founded in 2020, simplifies digital experience management for marketers and developers by creating an integration and orchestration layer that leverages composable architecture. This approach eliminates integration complexity, allowing developers to use their preferred front-end frameworks and providing marketers with user-friendly interfaces.In 2023, Uniform launched the AI Hub, integrating AI services like Claude, OpenAI, or custom models. This feature enables customers to manage prompts within the platform, optimizing copy, images, personalized content, and translations for enhanced digital experiences.Uniform's platform boasts core capabilities that include:<ul><li>Composable Platform: Simplifies content, data, and technology integration from traditional and modern sources.</li><li>Visual Workspace: Allows for the visual creation, management, and optimization of digital experiences across any channel.</li><li>Modern Content Management: Facilitates effortless content creation and management, whether headless or visual.</li><li>Edge Optimization: Enhances performance with personalization and A/B testing delivered globally, with zero flicker.</li><li>Modern Front End: Supports developers and designers using their preferred front-end frameworks to create a performant design system.</li></ul>Uniform supports traditional CMS and DXP tools, as well as modern MACH and API tools. Common integrations include:<ul><li>CMS: Adobe Experience Manager, Contentful, Contentstack, Kontent.ai, Sanity, Sitecore</li><li>Commerce: BigCommerce, Commerce Tools, Elastic Path, Salesforce Commerce Cloud, SAP Commerce Cloud, Shopify, Sitecore Order Cloud</li><li>PIM: Inriver, Akeneo, Swell</li><li>DAM: Bynder, Canto, Cloudinary, Scaleflex, Frontify</li><li>Search &amp; Discovery: Algolia, Coveo, Klevu, Typesense</li><li>Customer Data: 6sense, Clearbit, Demandbase, rudderstack, Twilio Segment</li><li>Front End Cloud: Akamai, AWS, Azure, Cloudflare, Edgio, Netlify, Vercel</li><li>Analytics: Adobe Analytics, Google Analytics, Plausible</li><li>Generative AI: Claude, OctoAI, Stable Diffusion, OpenAI, Writer</li><li>CRM: HubSpot, Salesforce</li></ul>Uniform also offers a no-code interface for querying data from any API-connected source, streamlining the process and removing the necessity for custom extensions.Uniform particularly appeals to organizations transitioning to a modern, composable architecture, involving practitioners deeply in experience creation. Esteemed customers such as Triumph Motorcycles, Procter &amp; Gamble, Metrolinx, Vystar Credit Union, UTI, and Four Seasons Yachts trust Uniform for their digital experience needs.Discover how Uniform can transform your digital experience strategy by learning more about its solutions and integrations.For further detail on MACH at Uniform, please <a href="mailto:sales@uniform.dev?subject=Uniform Info Session (from MACH Alliance member page)" target="_blank">contact the team.</a>

Lars Birkholm Petersen

uniform.dev

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Uniform

<h3>Scalable Composable Commerce for Evolving Brands</h3>Orium provides composable commerce solutions for evolving brands, assisting them in executing, scaling, and transforming across their commerce and retail journeys through a MACH-based approach to digital commerce. As a leading composable commerce consultancy and system integrator in the Americas, Orium emphasizes the adaptability and specialization offered by headless and composable technologies to enable modern brands to succeed in the rapidly changing digital landscape.A member of the MACH Alliance since early 2021, Orium has established strong partnerships within the MACH and composable ecosystem, collaborating closely with clients and technology vendors to create engaging and adaptable customer experiences. Orium's work includes award-winning projects for companies such as Kum &amp; Go, SiteOne, Spoonflower, Altitude Sports, and Harry Rosen, focusing on implementing composable technologies to streamline operations and enhance experiences, while ensuring clients are equipped to manage these technologies effectively.Recognizing the need for versatility and reliability in digital solutions, Orium offers pre-integrated solutions like <a href="https://orium.com/composable-commerce-accelerator" target="_blank">Orium’s Composable Accelerator</a>, designed to help businesses leverage the scalability and adaptability of MACH solutions efficiently. This approach provides a comprehensive strategy for managing customer touchpoints, interactions, and data crucial for today's omnichannel experiences.In 2024, Orium acquired Gluo, a leader in headless and composable commerce in Mexico. With over thirty years of combined expertise in headless technology, Orium and Gluo support a global client roster with proven solutions to achieve business objectives.For more details on Orium's services, please contact <a href="mailto:sales@orium.com" target="_self">the team.</a>

Jason Cottrell

orium.com

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Orium

<h3>OneStock: Composable Distributed Order Management to Increase Profitability</h3>In today’s fast-paced retail landscape, customer expectations are at an all-time high. Shoppers expect seamless experiences, real-time stock visibility, and multiple delivery options across all channels. Meeting these expectations requires retailers to manage multiple stock sources and fulfill products through various online and offline channels, while offering diverse delivery options with accurate timing. This complexity poses significant operational challenges.If not managed effectively, this can lead to:<ul><li>Missed sales opportunities: Limited inventory visibility across channels may result in lost revenue.</li><li>Order cancellations: Inaccurate real-time inventory data can cause overselling and cancellations.</li><li>Increased logistics costs: Inefficient fulfillment management and suboptimal transporter choices can drive up operational costs. </li></ul>OneStock offers a Distributed Order Management (DOM) system designed to align supply chain capabilities with business needs by:<ul><li>Increasing product availability across channels</li><li>Enabling a real-time, intelligent, and consistent customer promise</li><li>Optimizing order orchestration to support fulfillment efficiency</li><li>Providing visibility into the full order lifecycle</li><li>Supporting multiple return options</li></ul>With operations in 25 countries and over 100 clients, OneStock supports unified commerce initiatives globally.Key features include real-time inventory visibility, flexible order orchestration, and delivery promise capabilities, all integrated within a single platform. The system is built to reduce WISMO (“Where Is My Order?”) inquiries and streamline in-store fulfillment processes for retail teams.Built on a composable MACH architecture, OneStock is designed for interoperability and scalability. It features no-code configuration for business users, modern APIs and event-driven architecture, and native connectors for integration with existing systems.Retailers using OneStock have reported improvements in product availability, delivery speed, fulfillment cost efficiency, and customer experience. The platform continues to evolve alongside a growing partner ecosystem, focusing on optimizing the end-to-end order experience across commerce touchpoints.

Romulus Grigoras

onestock-retail.com

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OneStock

<h3>Connecting all the data in the composable stack</h3>The ability to integrate new, MACH-based technologies is often taken for granted. But many businesses are presented with the complex challenge of unifying the data within a myriad of technologies such as legacy ERP or product information systems that were not built with a MACH approach.This data needs to be discovered, connected and made available in real-time to feed into the new generation of modern customer experience (CX) apps. As companies try to deploy to a composable strategy, they must overcome this challenge, whilst avoiding expensive ‘rip and replace’ programs.Occtoo is a cloud-native, Experience Data Platform used by digital teams to connect data and content in composable and hybrid stacks. Occtoo brings legacy technology into a MACH age, by simplifying and integrating enterprise data from back-end systems such as CRM or ERP. This is combined it with behavioural and contextual data, and made available anywhere, in real-time, for any front-end to consume.Since joining the MACH Alliance in November 2019, Occtoo’s belief in driving the interoperability of modern software has pushed this unique capability to unify hybrid stacks.This can be seen in Occtoo’s partnership with MACH Alliance members Valtech and Contentstack for luxury brand Cartier.Cartier sought to unlock sales by improving the in-store customer experience. As part of the solution, Occtoo powers a mobile app for store associates, designed specifically for customers searching for watches.The app activates data from several systems including the ERP and PIM software, combined with instant access to real-time catalogue, stock and pricing information, that is localized across languages, currencies and collections, to ensure the data is relevant.With the data integrated and activated by Occtoo and delivered via an app built by Valtech, sales associates can focus more on delivering a customer experience suitable for a top tier luxury brand.Looking to the future, Occtoo will expand its no code/low code platform, to enable CX and digital professionals with no coding skills to have instant access to the data necessary to continuously develop the customer experience.This is born of a focus on overcoming the lack of collaboration and internal friction between technology and digital teams.Occtoo believes that the main restriction in innovating the next generation of customer experience is fast, simple access to data for these collaborative ‘digital’ teams.By focusing on surfacing, then connecting data at enterprise-sized retailers, Occtoo’s Experience Data Platform will make point-to-point integrations a thing of the past and enable digital experience creation at a pace previously unseen.For further information on MACH at Occtoo, please <a href="https://www.occtoo.com/book-demo?utm_campaign=Partnership%20%2F%20MACH%20Alliance%20&utm_source=MACH%20book&utm_medium=MACH%20book&utm_content=MACH%20Alliance%20Book%20demo%20with%20Occtoo" target="_blank">contact the team.</a>

Niclas Mollin

occtoo.com

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Occtoo

<h3>MACH-enabled, mobile first omni-channel</h3>There can be a fundamental disconnection in how retailers or brands perceive what they do, compared to the perspective of customers. Businesses see the customer journey as non-linear, with multiple paths to purchase, comprising different experiences.But customers do not think about ‘channels’; they see one brand and regardless of purchasing in-store or online, they want to enjoy a seamless brand experience with great service and great products.This is at the core of the promise and growth of omnichannel, delivering an amazing shopping experience regardless of how that experience happens.Reconciling these different perspectives, NewStore provides Omnichannel-as-a-Service to global retail brands looking to accelerate their digital transformation.Built for speed and flexibility, NewStore is a mobile-first, modular cloud platform that includes point of sale (PoS), order management, clienteling, inventory, and native consumer apps.Currently live in more than 40 countries, NewStore enables businesses to exploit the opportunities of omnichannel, and to create a stronger relationship with customers across physical and digital channels.As a mobile-first offering, NewStore enables these businesses to capitalise on the primacy of mobile devices that are often the most convenient communication channels for customers.Similarly, focusing on mobile has enabled NewStore to develop apps for store associates that allow retailers to offer seamless shopping experiences through endless aisle, mobile checkout, store fulfilment, real-time inventory and clienteling.The net result of this approach has been proven in the seven-fold higher conversion rates that mobile shopping offers, alongside a 26% increase in converting visits to a store, and a nine-fold increase in customer data capture, all leading to a 400% increase in customer lifetime value (CLV).NewStore delivers these benefits as a service, using MACH-based technologies to ensure capabilities evolve harmoniously and customers only see a smooth, single path to their purchase.Building on a history of pioneering online retail software, NewStore joined the MACH Alliance in 2021, with the objective to help support the MACH Manifesto.The company collaborates with fellow MACH Alliance members and is currently looking at using these partnerships to improve the convenience and ease with which customers can interact with brands. In the face of mobile technology that already accounts for almost half of the e-commerce market, mobile-first MACH will be a pillar of future business.For further detail on MACH at NewStore, please contact the team.

Stephan Schambach

newstore.com

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NewStore

<h3>Empowering Digital Commerce Growth Through MACH Strategies and Leading Technologies</h3>kernpunkt collaborates with a wide range of businesses, including leading SMEs, enterprises, and start-ups, to navigate the complexities of digital commerce. With a focus on user-centric solutions, the use of leading technologies, and an agile project methodology, kernpunkt specializes in creating digital commerce strategies for the future of retail. Their objective is to develop digital sales channels and customer-centric platforms with an emphasis on delivering an engaging user experience and leveraging cutting-edge technologies.In terms of technical approach, kernpunkt adopts agile project methods and embraces the MACH architecture, incorporating microservices, API-first practices, cloud infrastructures, and headless technologies. This approach aims at creating adaptable and resilient digital platforms for kernpunkt’s clients. The company aligns its efforts with its clients around a shared product vision focused on achieving growth through digital commerce.kernpunkt demonstrates expertise with commercetools, having relied on the technology since 2015 for MACH-based architecture in client projects. Acknowledged as a premier partner and named the commercetools Partner of the Year for the DACH region in 2022, kernpunkt's experienced team specializes in e-commerce projects with a focus on leveraging commercetools. Certification and a wealth of knowledge from more than 20 complex e-commerce projects inform their approach, ensuring success for clients in various project phases.The company seamlessly integrates commercetools with other market-leading MACH technologies, including Contentful, Algolia, Talon.One, fulfilmenttools, and Akeneo. This integrated approach enhances the capabilities of their solutions, offering clients a robust and comprehensive digital commerce ecosystem.Through their Digital Commerce Enablement team, kernpunkt provides consulting and training services to clients, aiming to optimize their systems. Leveraging expertise in leading digital marketing and e-commerce technologies, the team assists with structured analysis, consulting, training, ongoing support, and optimization of e-commerce projects.kernpunkt envisions a future where everything can be sold online and endeavors to turn new possibilities into digital reality by helping businesses sell more online. Their principles revolve around being a valuable partner to the client, using leading technology, and prioritizing the user. As part of the MACH ecosystem, kernpunkt emphasizes its commitment to innovation and excellence, highlighting their involvement through "MACH Stories of a Transformation" videos available on their platform.For further details on MACH at kernpunkt Digital, please <a href="mailto:info@kernpunkt.de" target="_blank">contact the team.</a>

Matthias Steinforth  

kernpunkt.de

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Kernpunkt Digital

More information coming soon!

Mikko Mantila

ionacommerce.com

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IONA

<h3>The MACH-Driven Headless CMS for Digital Applications and Media Products</h3><h3></h3>As the content economy continues to grow, customers are demanding connected digital experiences that draw from multiple sources. However, many organizations struggle to unlock the full value of their content. According to our <a href="https://hygraph.com/resources/future-of-content" target="_blank">Hygraph research</a>, 92% of organizations find it challenging to deliver content from various sources to multiple channels, and 91% of tech leaders cite dealing with siloed content as a top concern.Twenty years ago, traditional CMSs were adequate for simply posting basic text and images online. Today, business and customer needs have evolved significantly. The variety and volume of content have increased, and so has the need to distribute it across a growing number of devices. Despite the rise of headless CMSs, many organizations still need to build and manage custom middleware to connect all these content sources and devices. This ongoing demand for connected digital services can lead to significant technical debt if organizations continue maintaining custom solutions.Building everything custom creates a bottleneck for innovation. It’s expensive, time-consuming, and difficult to execute well. As a result, back-end architects and developers often become gatekeepers of the CMS architecture, frustrating business teams eager to innovate. Hygraph offers a solution to this challenge.Hygraph is a MACH-driven headless CMS that empowers content creators to rapidly build and deliver connected digital experiences at scale. Acting as a single source of truth for content, Hygraph facilitates many-to-many relationships between different content sources and devices. Its modern API approach allows organizations to innovate faster and at a lower cost, whether they are building content-rich applications, managing large product catalogs, or creating internal knowledge management systems.As an API-first CMS, Hygraph is built on the MACH ethos, which empowers enterprises to take control of technology stacks that align with their business models, rather than forcing them to adapt to inflexible, monolithic suites. This commitment to flexibility and scalability has made Hygraph a trusted partner for top brands like Samsung, Telenor, Epic Games, and Dr. Oetker. Our projects for Thommen Medical and Vision Healthcare have also earned recognition, winning or being nominated for MACH Impact awards in 2023 and 2024.Building on its membership in the MACH Alliance, Hygraph introduced the Hygraph Marketplace—a collection of apps, starter projects, templates, and more—that expands Hygraph's capabilities within composable content. Official apps include many MACH Alliance members, such as Akeneo, BigCommerce, Bynder, Cloudinary, commercetools, Netlify, and Vercel.To thrive in this growing content economy, organizations must move beyond serving basic text and images. Customers today demand connected digital experiences that integrate multiple content sources. Yet, many organizations struggle to fully realize the value of their content due to customization and integration challenges, which slow the creation of new or complex digital services at scale.With Hygraph, organizations can create the next Netflix or Amazon-like experience without requiring a massive back-end development investment. When building content-rich applications or digital media products, Hygraph’s federation features can seamlessly connect different sources and distribute content via its API. This eliminates the need to centralize dynamically changing data into a content hub and reduces the risk of inconsistent and outdated data, as there is only one source of truth.For further details on MACH at Hygraph, please <a href="https://hygraph.com/contact" target="_blank">contact the team.</a>

Michael Lukaszczyk

hygraph.com

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Hygraph

<h3>Engineering at scale to deliver MACH-based digital transformation</h3>As a global digital engineering company, Grid Dynamics leverages a high-performance, innovative culture to partner and build end-to-end solutions with the biggest brands in the world. Throughout a range of vertical industries, Grid Dynamics leverages fifteen years of experience across thousands of digital transformation projects to address issues of business flexibility, speed-to-market, and scale.Grid Dynamics taps its strong engineering pedigree to attract, grow and retain the best global talent. It seeks to hire the top 10 percent of engineers from the best local universities and train them in its ‘Grid University’ to orientate that talent towards a specific technology specialization as early as possible.Their focused, skillful and dedicated workforce is organized into product-oriented delivery teams to help clients solve complex business and technology problems. This structure helps accelerate digital transformation journeys for customers and amplify their results.Grid Dynamics has a rich history of designing and implementing applications with the core principles promoted by the MACH Alliance. A cloud-native company since inception, Grid Dynamics built some of the first-generation cloud, API-first, headless applications for the biggest digital natives, such as eBay and Paypal.Since then, it has expanded to the burgeoning space of digital retail, transforming monolithic architectures of brick-and-mortar department stores and brands to modern MACH commerce platforms, driving differentiated, personalized customer shopping experiences.Over the years, Grid Dynamics has forged strong partnerships with API-first cloud-native technology providers, integrating its capabilities into solutions and moving towards a composable commerce vision.Following the success of the digital commerce MACH revolution, Grid Dynamics helps other industries to realize the benefits of cloud-first thinking.A recent client, selfologi, is an example of a MACH Alliance collaboration between Grid Dynamics, commercetools, Amplience, and Algolia that produced an innovative, transactional B2C and B2B content and e-commerce marketplace—recognized as the Best Health / Pharma Project by the MACH Alliance, and as the Most Innovative Digital Healthcare Solution of The Year by Dubai-based magazine, Entrepreneur ME.Grid Dynamics has also followed MACH principles to deliver a range of AI / ML projects, spanning price, promotion, supply chain optimization, search, natural language processing, and computer vision.Looking to the future, Grid Dynamics’ R&amp;D Labs will continue to develop and publish blueprints, accelerators, and starter kits in partnership with hyperscalers and MACH Alliance members to reduce complexity, cost, and time-to-market for modern cloud-first solutions.

Leonard Livschitz

griddynamics.com

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Grid Dynamics

Thomas Kurian

Google Cloud

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<h3>Next generation order management with MACH</h3>In an omnichannel age where customers can make a purchase via any platform, it remains a universal truth that a business cannot sell what it does not have.Accurate information on stock is essential if a business wants to reduce stock-outs, cancelled or unfulfilled orders, and disappointed customers. This is even more critical as those retailers, brands and wholesalers enter periods of growth and seek to maximize margins or move into new channels, markets and regions.Fluent Commerce seeks to address this issue by offering a flexible, distributed order management system that enables adaptive workflows that let businesses optimize complex fulfilment processes, managing modes such as in-store pick, pack and pickup.Reflecting the profound impact that MACH strategies have had on the omnichannel world, Fluent Commerce joined the MACH Alliance shortly after it was formed.The MACH philosophy has been a core part of the Fluent Commerce value proposition since it was founded in 2013, and the order management specialist has collaborated with many members of the Alliance.This has seen the development of connectors and accelerators, as well as MACH education sessions and solution delivery for joint projects such as Aldo Group, Arterra Wines, Emma Sleep, Etos, Francesca’s, JD Sports, and Ted Baker.The innovation that has driven these partnerships includes the recent launch of Fluent’s Order Management Experience (OMX) framework. This is a low-code configuration-based, UX and Workflow framework that accelerates client and partner innovation.This was followed by the release of Fluent Store - built on OMX. Fluent Store is a new webapp designed to manage store fulfilment operations, which can be extended with new UX components and processes in hours and days, not weeks.These innovations and partnerships reflect the changing role of retailers and brands. As brands capitalise on the opportunities of selling direct and retailers seek to extract more value from their distribution networks, they are both looking for improved efficiencies that can better serve customers.This will necessitate partnerships, especially within the supply chain – making it even more important to track inventory accurately. Fluent Big Inventory – another system built with MACH in mind – is set to address the difficulties in tracking inventory through separate, siloed systems, and indeed across different partners.For further detail on MACH at Fluent Commerce, please <a href="mailto:info@fluentcommerce.com" target="_blank">contact the team.</a>

Graham Jackson

 fluentcommerce.com

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Fluent Commerce

<h3>Engineering Digital &amp; Physical Experiences Using MACH Principles</h3>Faced with the inherent complexity of modern architectures, choosing the right partner is just as important as finding the correct technologies. This is made even more challenging as many brands must look beyond digital, into the physical space, to create data-driven, customer-centric omnichannel experiences, combining hardware, software and experiential prototyping.Building upon nearly three decades of software engineering heritage, EPAM is a global digital transformation services provider that combines both digital and physical product development alongside engineering services.Its dedicated e-commerce practice boasts more than 1,450 specialists that provide a range of services spanning consulting, customer and employee experience, user interface (UI) development, change management, technology portfolio assessment, composable ecosystems, legacy migration, commerce and headless capabilities and more.EPAM directs these services in accordance with two core objectives. Firstly, EPAM seeks to become the world’s leading digital transformation services company and partner for adaptive businesses.Secondly, it aims to redefine the digital experience sector to prepare for huge incoming shifts in media, front-end and back-end platforms, and technologies designed with humans at the center. This has inevitably led EPAM to become a business leader in the composable and MACH-based space.As a founding member of the MACH Alliance, EPAM is particularly active within the community. EPAM has a dedicated MACH competency with designers and engineers trained and certified in one or more MACH platforms.This investment is driven by a goal of bringing together like-minded companies and experts with a similar technology vision to drive next-generation digital experiences, which meet and exceed the growing expectations of modern users.EPAM engages in multiple projects with other MACH Alliance members, as well as joint marketing campaigns, thought leadership, in-person events, MACHathons and conferences.A recent example of these collaborations saw EPAM work alongside Contentstack, Algolia and commercetools to implement new eCommerce capabilities at the global bakery ingredient manufacturer, Dawn Foods.EPAM continues to invest heavily in MACH-related innovation. Enginiety, an EPAM company, recently developed IPA.C (Integration Platform Accelerator for Commerce), which complements modern, headless architecture by providing a unique progressive web app (PWA) customer experience, and the ability to connect to any backend. Innovations such as these lay the groundwork for EPAM to continue engineering a MACH-based future across diverse markets.For further information on MACH at EPAM, please <a href="mailto:wfbmach@epam.com" target="_blank">contact the team.</a>

Arkadiy Dobkin 

epam.com

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EPAM

<h3>Delivering pioneering experiences with MACH technologies</h3>It is a uncomfortable truth for many businesses, but a reliance on traditional, single-vendor technology platforms for system architectures, can put digitally mature, or even just digitally ambitious organisations at risk. They become trapped within a set of limited capabilities that can restrict their ability to grow, scale, and stay on top of technological trends. In short, these organisations risk getting stuck in the past.To satisfy both the users of today and tomorrow, organisations need to consistently deliver a best-in-class experience. As a global digital agency, pioneering technology and marketing to help brands stay ahead, DEPT® applies a boutique mindset to create integrated end-to-end digital experiences of this calibre every day.As early adopters of the headless approach to system architectures, DEPT® has relied on MACH to provide future-ready architecture solutions that support flexibility, stability, and a faster time-to-market.The agency believes that MACH is the key to delivering differentiated digital customer experiences. They leverage the capability of these technologies to solve the complexities that legacy systems struggle with. As a result, modularity, the reuse of data, and decoupling the customer experience layer from backend systems, have become a hallmark of DEPT®’s architecture implementations.A longstanding history of building headless solutions in the cloud, using microservices and APIs, drew DEPT® to join the MACH Alliance, as well as found partnerships with leading technology providers.DEPT® has also invested heavily in building it’s own MACH accelerator: DASH®. Pre-integrated with MACH products such as Contentful, Contentstack, Sanity.io, Kontent.ai, commercetools and Algolia, DASH® provides the building blocks for headless marketing and modern e-commerce sites. By providing a bulletproof foundation, DASH® also enables DEPT® to deliver projects faster than a traditional approach to development.Recent research has shown that demand for more modular, composable architecture is expected to grow <a href="https://www.mordorintelligence.com/industry-reports/composable-infrastructure-market" target="_blank">21.3% by 2026.</a> As proud technology and marketing pioneers, DEPT® sees its mission as ambitious but necessary. Now, as a member of the MACH Alliance, it looks forward to developing a powerful position that accelerates change by helping more organisations deliver future-ready experiences to their audiences.

Dimi Albers 

deptagency.com

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DEPT

Thomas Kragelund

MACH Alliance Partnerships

creativeforce.io

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Creative Force

<h3>MACH-driven technologies for the digital markets of today and tomorrow</h3>Following the unprecedented digital adoption driven by COVID-19, businesses face a critical issue: consumers are all online, but how does an organization keep them there? How can brands convince customers to choose them over the competition when the choice is almost frictionless?The response has been the development of personalized commerce experiences, driven by data. Bloomreach empowers brands to unify critical product and customer data and use those insights to power highly relevant journeys that span every digital channel. Bloomreach enables this with a suite of products that spans three core disciplines: Engagement, an omnichannel marketing solution, Discovery, AI-powered product discovery, and Content, a headless CMS.Whilst Bloomreach is a recent addition to the MACH Alliance, joining in November 2022, its road to certification began 24 months prior. Following a strategic commitment to a headless future, Bloomreach undertook a thorough evaluation of each of its products, through the lens of composable commerce. As a result of such a comprehensive focus, Bloomreach brings differentiated value to the MACH Alliance as the first solution in the community that offers a customer data platform with marketing automation. Bloomreach’s collaboration with customer MKM Building Supplies is an example of this commitment to MACH. MKM is a leading independent builders’ merchant in the UK.Based on a unique, customer-focused business model, MKM sought to modernize the digital experience it offered to its customers. This revolved around the development of a consumer-grade experience in a B2B market that has been dogged by legacy thinking and technology. Based on the Bloomreach Commerce Experience Cloud, connected to a new website built with Vue Storefront and BigCommerce, Bloomreach has delivered the technological backbone for composable growth in a market that saw some of the most profound pandemic impact.Looking to the future Bloomreach will leverage its customer data engine for real-time personalization, expand business tooling and data insights to accelerate ROI and accelerate adoption to deliver a connected personalized e-commerce experience.For further detail on MACH at Bloomreach please <a href="mailto: tjeerd.brenninkmeijer@bloomreach.com" target="_blank">contact the team.</a>

Raj De Datta

bloomreach.com

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Bloomreach*

<h3>Partnerships that push the possible</h3>Apply Digital is an agency that realizes the exceptional potential of MACH-based businesses to offer a collaborative, open approach to integrating cutting-edge technologies, free from the limitations of legacy providers. Through experimentation and innovation spanning artificial intelligence and machine learning (AI/ML), computer vision, augmented and extended realities (AR/XR), blockchain, and more, Apply Digital helps their clients push the impact of composable technologies in creating digital solutions.From leveraging headless content capabilities to create atomic design systems to building MACH-based commerce solutions that reduce vendor lock-in, Apply Digital orchestrates touch points across physical and digital spaces into a cohesive experience.Apply Digital joined the MACH Alliance in May 2022, following several years of deploying MACH-based technologies and advocating composable principles.This Certification has amplified the agency’s credibility, and several Apply Digital leaders are active representatives on panels and councils in the Alliance.The digital agency is known for successful collaboration with several MACH Alliance members. At the MACH One conference, Apply Digital’s client Kraft Heinz showcased its transformational journey to a composable DXP that includes many technologies of MACH Alliance members. This first-of-its-kind digital build involves more than ten composable technologies — content management, commerce, loyalty, search, marketing automation, personalization, and analytics, to name a few. In July 2022, Apply Digital acquired MACH practitioner Reign, a Chile-based digital services company and a recipient of the MACH Alliance Award 2022 for the Best B2B project. Apply Digital’s acquisition of E2X, a UK-based commerce strategy and development agency and a fellow MACH Alliance member in October 2022, positions them as one of the world’s largest MACH-focused digital solutions companies across the areas of commerce and digital experiences.Apply Digital’s tried-and-tested experiences with diverse technology partners have unlocked various successful solutions. As a strategic digital partner to biotech leader Moderna, they architected a scalable, future-proof ecosystem that includes the technologies of at least five members of the MACH Alliance. Apply Digital teams have developed several features for Moderna, including a tool that guides healthcare professionals to help reduce wasted vials and call center wait times. A long-running partnership between Contentful and Apply Digital helped launch a visually striking and highly secure website for Shaw Mobile, the first new wireless carrier business to hit the Canadian market. Within three months following its launch, Shaw Communications gained 60,000 new customers, and overall revenue grew by 14.7 percent.As Apply Digital continues to build and strengthen partnerships with MACH Alliance members, their solutions push the boundaries of what MACH-based collaboration can deliver to support each client’s unique needs.For further details on MACH at Apply Digital, please<a href="mailto: danielle.salley@applydigital.com" target="_self"> contact the team.</a>

Gautam Lohia

applydigital.com

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Apply Digital*

<h3>Leading the AI Digital Asset Management Revolution</h3>Engaging digital assets have become the prized possessions of digital experience portfolios designed to create commercial advantage. Demands for more content, personalization, flexibility, and visibility and of course, a greater return on investment, have made digital asset management (DAM) a business-critical concern.AI offers the scope to manage the demands of exponential iteration, automation, volume, variance, and even governance and risk. AI gives DAM the power to seamlessly source assets, and train models of content creation, and deliver the promise of omnichannel personalization.Aprimo, a recognised DAM market leader, is redrawing the possible with future-proof technology facilitating greatly enhanced strategy, planning, collaboration and real time delivery. In the words of leading analyst house Forrester: “Aprimo’s product vision, which is underpinned by AI…aims to support the full lifecycle of content performance, from creative effort all the way through downstream performance...” Aprimo seeks to orchestrate the entire content lifecycle through a centralized SaaS platform, combining breakthroughs in artificial intelligence and machine learning with continuous product innovation. The consistent goal is the delivery of the best composable content operations.As part of the MACH Alliance, Aprimo brings a holistic and well thought out perspective to digital asset management. A webinar series currently in production, entitled: “MACH Talk for Business: CTO's Not Allowed” shows how Aprimo is driving different thinking in the industry.Elsewhere, MACH Alliance partner collaboration has seen Aprimo and Contentstack legal teams came together to offer customers a single, mutual MSA between Contentstack and Aprimo. This offers customers a streamlined and more efficient procurement and legal process. Similarly, Contentstack, EPAM and Aprimo recently partnered to show the power of AI and explore the benefits of a composable architecture: The ‘Composable Heroes’ project highlights innovative technology with AI through an imaginative experience. It is initiatives like these that show that the Alliance is a natural home for Aprimo’s commitment to build on its leadership position in native AI for Digital Asset Management and Content Operations. As the first to market with GPT and Generative AI capabilities in its product, Aprimo will continue to lead the AI content charge.For more information on MACH at Aprimo, please <a href="mailto: PartnerRequests@aprimo.com" target="_blank">contact the team.</a>

Erik Huddleston

Aprimo.com

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Aprimo

<h3>Visual media at MACH-speed</h3>Consumers today demand visually rich experiences. It is no longer enough for a brand to have a compelling story. That story must be told in a compelling way. In an age of ubiquitous, high-speed networks, mobile devices with high resolution screens and on-demand services such as Netflix or Disney+, a compelling narrative means lots of imagery, video and interactive options. And of course, these experiences must be performant, regardless of the digital channel that the consumer is using.As the explosive demand for visually-rich online experiences has shown, the volume of media required to meet this market hunger is humanly impossible to manage. An intelligently automated, media-centric solution is the only viable option. This is the basis of The Cloudinary Media Experience Cloud: an end-to-end rich media management and delivery SaaS platform for delivering highly engaging visual experiences at scale.The platform currently has more than 60 billion assets under management, across thousands of customers, and more than a million users. With Cloudinary Programmable Media, developers can automate image- and video-processing tasks and oversee media at scale with robust APIs, modern SDKs, and content-aware AI capabilities. Cloudinary’s Digital Asset Management (DAM) uses intelligent automation to supercharge the creation of asset variations, eliminating tedious and time-consuming work.Recognizing that it has been API-first, SaaS, headless and microservices based from inception, Cloudinary joined the MACH Alliance in August 2021. Since then, Cloudinary has collaborated with MACH members through joint events and content. As a sign of the Cloudinary commitment to MACH, the company has also appointed senior members throughout various business functions, to focus on making these Alliance partnerships successful.Throughout all these collaborations, Cloudinary is committed to pioneering this new product category to provide its customers with everything they need to manage rich media assets across the entire lifecycle. Cloudinary is innovating continuously to support emerging formats and new media types, eliminating the need to develop or maintain expertise across product and engineering teams. As an active Alliance member, Cloudinary remains committed to ensuring brands have everything they need to build modern tech stacks and deliver engaging experiences across all digital channels with high quality, high performant, rich media.For further information on MACH at Cloudinary, please <a href="mailto:mach@cloudinary.com" target="_self">contact the team.</a>

Itai Lahan

cloudinary.com

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Cloudinary*

<h3>Holistic product discovery. Proven e-commerce results.</h3>Product discovery begins and defines the entire shopping journey. It is the meeting point between customer needs and merchant expertise, an intersection that has been historically underexplored for e-commerce businesses. Despite the fact that discovery is a fundamental pillar of the online experience, businesses have overlooked and underestimated its critical role in e-commerce.Constructor equips online retailers with tools, technologies, and insights to help customers not only find the right products but also initiate the right, personalized product discovery experience that drives critical e-commerce KPIs.Constructor levels the playing field by enabling enterprise e-commerce retailers to generate more revenue, improve customer service and compete against the giants of e-commerce.The holistic Constructor product discovery platform personalizes and optimizes the online shopping experience across product search, browse/category pages, product recommendations, landing pages, quizzes, attribute enrichment, merchant intelligence, and an AI Shopping Assistant. Using machine learning, anonymized clickstream data, and natural language processing, Constructor refines and curates shopping experiences for individual customers in real-time.As a platform built on headless technology, Constructor is a founding member of the MACH Alliance. The company is passionate about ensuring MACH-based technologies are certified because Constructor realizes the impact that composable technology and commerce can have. The company is so confident that MACH-compliant technology can prove its ROI that it encourages retailers to validate their technology against legacy systems in the Constructor Proof Schedule, a live, risk-free value assessment to prove that MACH choices drive revenue.As the first — and only — vendor to build a headless product discovery platform from the ground up using AI, Constructor has a relentless, exclusive focus. For the associated elements of a digital transformation, Constructor encourages customers to use the right best-of-breed software for them, integrated via APIs.Reflecting this focus on the product discovery process, Constructor has developed innovative technology to provide hyper-personalized, best-of-breed customer experiences equipped for today’s data privacy landscape.For further details on MACH at Constructor, please <a href="https://info.constructor.com/ecommerce-search-discovery-demo?utm_medium=partners&utm_source=partner_marketing&utm_campaign=Program_MACH_Alliance_Marketplace" target="_blank">contact the team.</a>

 Eli Finkelshteyn

constructor.com

constructor.io.jpg

Constructor

akeneo.com

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