MACH-based commerce for modern customer journeys

In the brief time since the dawn of e-commerce, the way customers find and buy products and services, has undergone profound change. The explosion of channels, devices, touch points and personalization technologies, has meant customer journeys are no longer linear, or predictable. In an age where everything is an experience, and everything can be branded, the customer journey becomes ubiquitous, built into people’s everyday experience.

Consequently, content needs to be on-demand, hyper-personalized, constantly refined and optimized, every step of the way.

Amplience offers marketers, merchandisers and developers a Commerce Experience Platform that enables businesses to create, launch and iterate digital experiences faster. These range from simple web use cases to complex multi-channel, personalized experiences and digital transformation initiatives.

Marketers and merchandisers get agility, visibility and control, with end-to-end previews, scheduling and the ability to manage content, not code. Developers and architects get a flexible environment that supports MACH and composable solution options.

Combined with a multi-CDN architecture and out-of-the-box media optimization capabilities, this means businesses can develop highly performant customer-centric experiences that both scale and convert.

As a founding member of the MACH Alliance, Amplience collaborates closely with other members to deliver differentiated value based on an architectural blueprint for next generation digital experiences.

Lighthouse projects delivered in conjunction with members include wholesale digital transformations at Wawa, Ulta Beauty, Very Group, Harry Rosen and ASDA.

Looking forward, Amplience is rolling out support for GraphQL across both its CMS and DAM capabilities, as well as expanding its investment in the power and capability of its high performance Content Delivery APIs.

Elsewhere, Amplience is innovating with experience orchestration, managing the complexity of modelling and managing digital content into the many devices and channels that modern consumers use with Content Hierarchies.

These are part of an innovation strategy to invest in the tools and capabilities that enable customers taking a composable architectural approach, to bind together the data and content they need to manage the entire experience using MACH APIs and content repositories from systems outside of Amplience, without resorting to legacy integration approaches.

The objective is to enable customers to cost-effectively innovate and differentiate their digital experiences as a series of iterations, while adhering to MACH principles throughout their architectures.

For further detail on MACH at Amplience, please contact the team.