Business impact
Taxfix launched a highly successful double-sided referral program that resulted in a 95% increase in referral-driven sign-ups. By deploying an API-first promotional tool, Taxfix remained agile and responsive to evolving market needs.
increase in referral-driven sign-ups
Accelerated time to value and quick mix and match of campaign scenarios
company-wide uplift in repeat purchases
more referrals compared to previous editions
Challenge
Taxfix wanted to increase customer acquisition with refer-a-friend initiatives. Previously launched referral programs were difficult to optimize and scale due to outdated technologies and manual execution. They needed a composable referral system that would easily integrate with their marketing automation tools and support omnichannel delivery.
Strategy
Taxfix chose a MACH-certified promotion management system that allowed them to easily iterate to create a highly engaging referral program. Thanks to the headless approach and API connection between the Promotion Engine and the delivery platform, Taxfix could quickly build a scalable engagement framework with automated email and push notifications.
Method
Taxfix used Voucherify as their MACH-certified Promotion Engine based on AWS. Thanks to its composable architecture, Voucherify was quickly connected with Braze and SendGrid for referral campaign messaging. Taxfix used webhooks to connect Voucherify with Amazon Incentives API to automatically create gift cards as the referrer incentive. Taxfix also used personalized discount codes to increase customer retention. Taxfix uses Contentstack as their CMS system and Stripe for payment management.
Read the full case study here.
MACH Alliance partnerships
Taxfix is a high-growth fintech startup that provides a mobile app designed to simplify and streamline the tax filing process. The company was founded in 2017 in Germany and since then has expanded to Spain, Italy, and UK to promote financial opportunities among a wider audience.
