Incentive Optimization Engine for Enterprises

As loyalty declines, acquisition costs rise, and digital channels get more fragmented, companies are rethinking how they drive growth. Across Europe and the US, both B2C and B2B enterprises are moving beyond traditional loyalty programs and static promotions. The focus is shifting toward continuously testing and refining incentives to increase conversion, drive repurchase, and protect margin.

Drawing on its roots as an ecommerce agency, Voucherify saw firsthand how difficult it was for teams to launch and evolve incentives. That led to the creation of Voucherify, an Incentive Optimization Engine. Instead of static promotions, it enables always-on experimentation with incentives, powered by flexible rules, guardrails, and APIs that connect to marketing automation and commerce platforms.

From the beginning, Voucherify has pushed against the limits of legacy systems. Early on, they introduced the concept of promotions-as-a-service, decoupling incentive logic from monolithic commerce platforms. Voucherify was first to market with advanced capabilities such as dynamic discounting and granular incentive rules that gave teams precision and control.

Voucherify also introduced an alternative commercial model. Instead of value-based pricing tied to vague ROI projections, Voucherify introduced a transparent, usage-based approach aligned with API calls and real platform consumption.

As a result of this focus, Voucherify now empowers growth teams at global brands like Bosch, Michelin, and McDonald’s to run personalized incentives, without needing extra IT support.

The drive to democratize technology through disruption also defines the Voucherify culture. Leadership focuses on the agency of each individual as the fundamental component of building a sustainable workplace, with a flat structure and without red tape.

These principles are seen externally through practical customer support and engagement. As a technology and company built on MACH architecture to provide best-of-breed capabilities, Voucherify has consistently advocated for more affordable and flexible marketing technology.

Consequently, Voucherify has been an active and influential member of the MACH Alliance and is proud of the alignment of its principles and fundamental MACH values.

The platform integrates quickly with other API-based applications. Voucherify is currently developing full-scale integrations with core MACH Alliance members, to combine its incentive solutions with other composable commerce applications. Voucherify has also shared its promotion marketing expertise with other MACH members.

Looking forward, this collaborative approach is a key element of the Voucherify strategy. The company plans to ensure incentive technology is available to the widest possible market by building partnerships with leading commerce platforms and agencies, reflecting a desire to offer an alternative to legacy approaches that limit flexibility in personalized promotions.

For further information on MACH at Voucherify, please contact the team.