Noibu

Protecting revenue with real-time ecommerce error monitoring

Noibu is an ecommerce analytics and monitoring platform that gives retailers full visibility into technical issues, friction, and conversion opportunities across the shopping journey, all in one place.

Over 90% of website errors are never reported by customers, yet they quietly drain revenue every day. Noibu closes that gap by unifying error monitoring, session replay, performance monitoring, and page-level analytics into a single view, so retailers can see exactly where issues are costing them sales and fix the ones that matter most first.

In 2024, Noibu became the first MACH-certified error monitoring platform, validating its ability to integrate cleanly with MACH-compliant tech stacks. As ecommerce architectures grow more modular, with more independent services and APIs working together, real-time error monitoring becomes essential to catching problems before they ripple across the stack and hit conversion. Noibu works closely with fellow MACH Alliance member Orium to help retailers catch revenue-impacting errors as they happen.

By surfacing end-to-end shopping data, session replays, and full technical context, Noibu shows teams what's happening on their site, why it's happening, and what to do next, leading to faster decisions, optimized experiences, and revenue growth.

Trusted by brands including Guess, Cartier, Van Cleef & Arpels, True Religion, Liquid I.V., and Ariat. For more information about Noibu, please contact the team.