Noibu

MACH Alliance partnerships
Protecting revenue and unlocking conversion growth with ecommerce analytics and monitoring
Noibu is an ecommerce analytics and monitoring platform designed to help retailers protect and grow online revenue. By unifying site monitoring, experience analytics, and conversion growth opportunities in a single platform, Noibu captures end-to-end shopping data without the complexity of traditional analytics tools.
Noibu surfaces critical site errors, performance issues, and customer journey friction that block conversions, then ties every insight directly to business impact, session replays, and full technical context. This makes it easy for ecommerce teams to understand why things are happening on their site and what to prioritize, without dedicated analytics headcount. With Noibu's AI Plugin, teams can now query their live store data in plain English directly from AI assistants like Claude, asking, investigating, and acting without ever leaving the conversation.
The platform supports faster decision-making, collaboration across teams, customer experience optimization, and revenue growth. It is used by brands including Guess, Free People, Liquid IV, and Ariat.
Learn more about Noibu at www.noibu.com.
