
A retailer with no developers shipped six or more changes in weeks, work that had sat in an agency queue.
Four recurring workflows run against the live store, lifting conversion from 0.8% to 1.1% in 30 days.
Four separate revenue workflows run against the live store on a recurring schedule, not one fix at a time.
Runs recurring error, conversion, performance, and ad-spend workflows against the live store and drafts each fix as a pull request for approval.
A single-founder retailer past 1 million dollars in GMV and growing 300% a year has no spare hours and no team. Every improvement competes with running the business.
An agent without grounding does not help, because it will guess. The question is not what could be improved on a storefront in general; it is which specific thing on this storefront is costing money right now, and whether the last change actually worked.
The agent connects to Noibu over the Model Context Protocol through Noibu's hosted MCP server. It authenticates with the brand's own Noibu credentials and queries the data directly through the open endpoint, with no custom integration built.
Noibu is the data layer the agent reasons from: errors ranked by projected revenue loss, funnel drop-off, Core Web Vitals by page, and revenue per session by traffic source. Without that grounding the agent would be guessing, and the case study says so directly.
Founder Donny Araujo built and operates the agent himself on his own Claude subscription, running against his own GitHub repository and ad accounts. It drafts fixes as pull requests and his approval is required before anything ships. He assembled it on Noibu's connector and prebuilt agents and added his own recurring workflows on top.
Noibu is behind this solution. Ask about turning error data into revenue fixes, and the MACH Alliance will put you in touch with the person who can answer.
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Everyone credited on this solution
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A retailer with no developers shipped six or more changes in weeks, work that had sat in an agency queue.

Broken integrations surface where the team already works, and are fixed without opening the platform.

Click-to-delivery fell by more than 50%, with every order routed on live stock and carrier data.
Published case study
The detail on this page is drawn from a case study published by the contributor or the MACH Alliance. Any figures on this page are the ones that case study states.
Where this came from
Solution detail is published from the contributor's 2026 Agent Ready submission to the MACH Alliance. Submitter names and contact details are not published.
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