Customer-driven innovation in the CMS space

The promise of personalized, omnichannel experiences is that content and messages resonate with an audience, no matter where they are, or how they connect to any given business or brand. The promise of MACH architecture is to make this outreach both scalable and ready for any future development.

Such a promise has led to two distinct issues. Firstly, brands now struggle to have their voice heard amongst so much marketing by so many businesses embracing composable technologies.

Secondly, the demands of these businesses are becoming increasingly sophisticated as more channels develop and consumer demands increase. Addressing both of these issues is core to the development of Agility CMS.

Agility CMS is a seamlessly integrated and scalable content management platform built on an API-first approach and flexible architecture, designed to integrate, and scale content, quickly.

Agility has developed a reputation as a CMS provider that focuses on complex business challenges. These offer an opportunity for partnership, collaboration and even the innovation of new product capabilities.

As the only headless CMS with built-in Layout Management, Agility has delivered finely-tuned digital strategies for a range of successful enterprises.

As such a customer-driven platform, Agility has found a natural home in the Alliance. Following requests from both current and prospective customers for the certification, Agility CMS joined the MACH Alliance in mid-2023.

Work with other Alliance members has already yielded promising results. An integration with Netlify brings together the headless Agility CMS and data unification capabilities of Netlify Connect, to bridge the gap between legacy content and modern Content Management Systems (CMS).

Other innovations include the Agility app marketplace and a new UI, which aims to encourage adoption with class-leading intuitiveness.

Looking to the future, the fruit of this customer innovation includes a ‘preview centre’ that will offer real-time visibility into the display of the content being developed. This means users can now have an immediate and accurate preview of their work, ensuring precision in content creation.

Furthermore, collaboration features in the centre will allow users to see and interact with what their colleagues are working on in real time, fostering seamless collaboration. This not only enhances productivity but also ensures that teams can collectively contribute to the same page or layout effortlessly.

Such customer-driven innovation and an openness to partnerships mark out Agility as one to watch within the ranks of the Alliance.

For further information on MACH at Agility, please contact the team.