Challenge

Facing a need to reassert market dominance in the luxury menswear space, Harry Rosen sought to develop premium digital experiences that matched the superior in-store experience. This would ultimately see Harry Rosen architect one of the most personalized, omnichannel customer experiences in the retail industry.

Strategy

Harry Rosen chose a MACH strategy to integrate optimized components for each element of the customer journey, creating an experience greater than the sum of its parts, fitting to the brand.

Method

Harry Rosen selected Orium (formerly Myplanet) to assist with the solution architecture planning, vendor selection and implementation.

Next.js was chosen as the frontend framework, deployed and hosted on Vercel and Amplience provided content, media and experience management capabilities.

commercetools provides commerce functionality, whilst Convictional accelerates the onboarding of new suppliers, BoldCommerce has delivered checkout capabilities and Algolia provides the search experience for both customers and staff.