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09 November 2022 - San Francisco - New York - London - Amsterdam - Berlin - MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today that it has added nine new ambassadors. The Alliance now has roughly 40 <a href="https://machalliance.org/members#IndividualMembers" target="_blank">ambassador members</a>, in addition to almost 70 company members.The new ambassadors are:<ul><li><a href="https://www.linkedin.com/in/andrebrov/" target="_blank">Andrei Rebrov</a> - CTO & Co-founder - Scentbird</li><li><a href="https://www.linkedin.com/in/chandan-kumar-b8266999/" target="_blank">Chandan Kumar</a> - Digital Architect - Fisher & Paykel Appliances Ltd</li><li><a href="https://www.linkedin.com/in/clairedonald/" target="_blank">Claire Donald</a> - VP of Engineering - Moo</li><li><a href="https://www.linkedin.com/in/thelliez-claire-0737828/" target="_blank">Claire Thelliez</a> - Director of Information Systems/CIO - Promod</li><li><a href="https://www.linkedin.com/in/gordonlucas/" target="_blank">Gordon Lucas</a> - Global Director of Digital Technology - Costa Coffee</li><li><a href="https://www.linkedin.com/in/iarosen/" target="_blank">Ian Rosen</a> - President & COO - Harry Rosen</li><li><a href="https://www.linkedin.com/in/mark-elliott-ba39b18/" target="_blank">Mark Elliott</a> - Chief Architect - Boohoo Group PLC</li><li><a href="https://www.linkedin.com/in/saradu/" target="_blank">Sara Du</a> - CEO & Cofounder - Alloy Automation</li><li><a href="https://www.linkedin.com/in/scott-fraser-4682542/" target="_blank">Scott Fraser</a> - Digital Product Director - Screwfix</li></ul>MACH Alliance ambassadors are individual industry leaders who actively support and contribute to advance MACH technology. Ambassadors are a passionate group of experts that advocate for education and adoption of MACH globally by sharing their knowledge and experience pertaining to the advancement of MACH technologies and the scaling of communities to support them.“Our ambassadors play a unique role in championing MACH because their experiences are so personal given they’re sharing their own points of view versus those of a company as a whole,” said Casper Rasmussen, MACH Alliance president. “We’ve invested heavily in growing this group while still being selective as to who makes the cut, and we’ve been overwhelmed by the diverse amount of talented leaders who want to get involved.”Stay tuned for more about each of these new ambassadors in our “Meet your MACH Alliance Ambassador” series on our <a href="https://machalliance.org/insights" target="_self">Insights</a> page.Interested in membership or becoming an ambassador? Learn more at <a href="http://www.machalliance.org" target="_self">www.machalliance.org</a>.About the MACH AllianceThe MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="machalliance.org" target="_self">machalliance.org</a>, read here about MACH certification and follow us on <a href="https://twitter.com/machalliance" target="_self">Twitter</a> and <a href="https://www.linkedin.com/company/machalliance" target="_self">LinkedIn</a>.

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Press Release: MACH Alliance Adds New Ambassadors to Growing List of Practitioners Who Champion MACH Principles

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Sephora and FLEETLOOP earn top honors for their digital projects that leveraged MACH principles, as announced during The Composable Conference CHICAGO, IL — April 24, 2025 — <a href="https://machalliance.org/" target="_blank">The MACH Alliance</a>, a not-for-profit industry body dedicated to advocating for open, best-of-breed technology ecosystems, has revealed the winners of its fourth annual MACH Impact Awards, with Sephora and FLEETLOOP earning the coveted Grand Prix honors. The awards program capped off the second night of <a href="https://machalliance.org/events/composable-conference-25" target="_blank">The Composable Conference 2025</a>, the organization’s global annual event, held April 22-24 in Chicago.“FLEETLOOP epitomizes my definition of a digital experience winner,” said Miya Knights, Impact Awards co-chair and director and publisher of Retail Technology Magazine. “The company disrupted its industry, slashed costs, and delivered rapid, end-to-end innovation that seamlessly marries an outstanding customer front end with efficient operational back-end systems.”“Sephora is a standout winner for me,” said Justin Thomas, Impact Awards co-chair and global head of digital experience and growth at Kraft Heinz. “The scale, complexity, and risk of what they achieved behind the scenes is immense, and they delivered it all at the level of a global brand with massive infrastructure demands.”The prestigious awards shine a spotlight on future-proof solutions that drive measurable business value and solve complex technical challenges by leveraging and deploying MACH and composable approaches. Overall, the MACH Alliance handed out 14 MACH Impact Awards, recognizing projects from focus industries, project teams, and individuals.The newly introduced Best Platform Transformation Project dominated this year’s awards with a total of 31 entries. Sephora and Loto-Québec earned the competitive award, which recognizes the transformation of an existing legacy platform to incorporate MACH technologies and deliver strong business outcomes. Official winners of the 2025 MACH Impact Awards are:<ul><li>Grand Prix — Best Overall Change: Sephora</li><li>Grand Prix — Best Digital Experience: FLEETLOOP</li><li>Best Platform Transformation Projects: Sephora, Loto-Québec</li><li>Best B2B Project: FLEETLOOP</li><li>Best Retail Project: LKQ Europe</li><li>Best Health &amp; Wellness Project: The Vitamin Shoppe</li><li>Best Travel &amp; Tourism Project: Loto-Québec</li><li>Best Manufacturing Project: Lallemand</li><li>Best Breaking New Ground Projects: Mattel, Takko Fashion</li><li>Teams of the Year: Golfbreaks, Parkland</li><li>Contributor of the Year: Trent Dudei - Sentry Insurance</li></ul>“Organizations are rapidly turning to composable technology for its flexibility, scalability, and ability to quickly respond to evolving business needs,” said Holly Hall, managing director, MACH Alliance. “MACH adoption has become foundational for business success. This year’s esteemed winners represent the best and brightest individuals, teams, and initiatives that are driving their organizations toward a composable future.”For a full list of nominees and winners, visit <a href="https://machalliance.org/mach-impact-awards" target="_blank">The MACH Impact Awards</a> page. About MACH AllianceThe MACH Alliance is a 501(c)(6) non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="https://machalliance.org/" target="_blank">machalliance.org</a>, <a href="https://machalliance.org/mach-certification" target="_blank">read here</a> about MACH certification and follow us on <a href="https://x.com/machalliance" target="_blank">Twitter</a>, <a href="https://www.linkedin.com/company/machalliance/posts/?feedView=all" target="_blank">LinkedIn</a> and <a href="https://www.instagram.com/machalliance/" target="_blank">Instagram</a>. <hr/> Media ContactAbby Nelson Ketner Group Communications (for MACH Alliance) <a href="mailto:abby.nelson@ketnergroup.com " target="_blank">abby.nelson@ketnergroup.com</a><a href="https://www.businesswire.com/news/home/20250304555413/en/MACH-Alliance-Elevates-Annual-Conference-to-Help-Companies-Craft-Their-Composable-Game-Plan" target="_blank">Business Wire:</a>

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MACH Alliance Announces 2025 MACH Impact Award Winners

The professional peer network is inspired by a recent Alliance report which found companies that have widely implemented MACH are twice as likely to leverage AI compared to those new to MACH CHICAGO, IL — April 23, 2025 — <a href="https://machalliance.org/" target="_blank">The MACH Alliance</a>, a not-for-profit industry body dedicated to advocating for open, best-in-class technology ecosystems, today unveiled the <a href="https://machalliance.org/mach-ai-exchange" target="_blank">MACH AI</a> Exchange, a professional peer network focused on guiding real-world AI implementation for enterprise companies. The program will launch at <a href="https://machalliance.org/events/composable-conference-25" target="_blank">The Composable Conference 2025</a>, the MACH Alliance’s global annual event taking place April 22-24 in Chicago.The MACH AI Exchange launches with three founding members, leaders in their field: <ul><li>Karl Hampson, Chief Technology Officer, Data &amp; AI, Valtech</li><li>Vikas Jain, Director, US Retail &amp; Consumer Ecosystem Portfolio, Google Cloud</li><li>Xun Wang, Chief Technology Officer, Bloomreach </li></ul>Among organizations well along in their composable journey, 77% report using AI compared to only 36% of those new to MACH, according to the <a href="https://machalliance.org/global-annual-research" target="_blank">2025 MACH Alliance Global Annual Research</a> report, suggesting that the flexible, connected, and open foundation that MACH provides strongly correlates with AI success.Led by the MACH Alliance, the professional peer network of technology experts will support enterprise businesses as they implement AI solutions at scale, including generative AI and agentic technologies. The MACH AI Exchange will enable rapid dissemination of technical insights, architectural patterns, and implementation methodologies that significantly reduce integration risk and accelerate deployment timelines.“AI thrives on structured, real-time data, and enterprise architectures face heightened challenges as AI workloads dynamically scale,” said Vikas Jain, founding member and Director of Google Cloud’s U.S. Retail &amp; Consumer Ecosystem portfolio. “The MACH AI Exchange will enable the convergence of composable principles and AI capabilities to help technical leaders establish a competitive advantage through architectural innovation.”The peer-to-peer community is open to those implementing AI in enterprise systems, including engineers, architects, and strategists integrating AI into workflows, builders and innovators shaping AI in MACH environments, and problem solvers pushing AI forward in business technology.“Enterprise stacks weren’t built to handle the constant innovation of the AI era, but that also doesn’t mean we need to start from scratch, either,” said Xun Wang, founding member, CTO of Bloomreach. “Just like MACH de-risks change by making technology adaptable, open, and connected, AI adoption requires the same foundation. In the MACH AI Exchange, members will share what works, what breaks, and how to de-risk AI adoption without common AI buzzwords and hype.”The MACH AI Exchange will launch in person at The Composable Conference 2025, where MACH-certified members and end user brands can ideate, collaborate, and problem solve in real time. To participate live, <a href="https://machalliance.org/events/composable-conference-25" target="_blank">register to attend</a> the limited-space conference.To learn more about the MACH AI Exchange visit <a href="https://machalliance.org/mach-ai-exchange" target="_blank">machalliance.org/mach-ai-exchange.</a>About MACH AllianceThe MACH Alliance is a 501(c)(6) non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="https://machalliance.org/" target="_blank">machalliance.org</a>, <a href="https://machalliance.org/mach-certification" target="_blank">read here</a> about MACH certification and follow us on <a href="https://x.com/machalliance" target="_blank">Twitter</a>, <a href="https://www.linkedin.com/company/machalliance/posts/?feedView=all" target="_blank">LinkedIn</a> and <a href="https://www.instagram.com/machalliance/" target="_blank">Instagram</a>. <hr/> Media ContactAbby Nelson Ketner Group Communications (for MACH Alliance) <a href="mailto:abby.nelson@ketnergroup.com " target="_blank">abby.nelson@ketnergroup.com</a><a href="https://www.businesswire.com/news/home/20250423626378/en/MACH-Alliance-Unveils-MACH-AI-Exchange-to-Guide-Real-World-AI-Adoption-for-Enterprise-Organizations" target="_blank">Business Wire: MACH Alliance Unveils MACH AI Exchange to Guide Real-World AI Adoption for Enterprise Organizations</a>

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MACH Alliance Unveils MACH AI Exchange To Guide Real-World AI Adoption for Enterprise Organizations

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The fourth annual global event will feature keynotes and hands-on workshops with representatives from top industry brands CHICAGO, IL — March 25, 2025 — The <a href="http://www.machalliance.org/" target="_blank">MACH Alliance</a> today announced additional details supporting The Composable Conference 2025, taking place April 22 – 24 at Convene Willis Tower, Chicago. The three-day event will feature keynotes and collaborative sessions with industry leaders and technology practitioners to help attendees formulate their composable game plan. Registration is <a href="https://machalliance.org/events/composable-conference-25?utm_campaign=5851685-The%20Composable%20Conference&utm_source=PressRelease" target="_blank">now open</a> for the limited-space event, with the Alliance offering a $500 travel rebate to eligible delegates.The current list of speakers for The Composable Conference 2025 includes representatives from Parkland, Zoro, VF Corporation, Wynn Resorts, Prada Group, Wegmans, DXL, Bissell, Firehouse Subs, Diageo, and Altitude Sports, with additional speakers and brands to be announced in the coming weeks.“The Composable Conference is the one annual opportunity for business and technology leaders to come together and share the trials and tribulations that enable digital transformations,” said Bob Howland, event co-host and chairperson of the MACH Alliance. “The connections and community fostered enable attendees to overlay the unique principles of MACH onto their own composable strategy, building an executable playbook alongside peers and pioneers.”The Alliance’s fourth annual conference will <a href="https://machalliance.org/newsroom/mach-alliance-elevates-annual-conference-to-help-companies-craft-their-composable-game-plan" target="_blank">actively involve attendees</a> at each stage of the composable journey. A MACH approach ensures agility, scalability, and vendor independence in an increasingly AI-driven world. The three-track format features hands-on workshops and insightful speaker sessions with experts who have successfully implemented MACH. Armed with the proper foundations, attendees can freely graduate to the next track during their time at the conference to dive further into the path to composable.Other notable events at The Composable Conference include:<ul><li>An enhanced event format for 2025 — with most of the program dedicated to interactive workshops and roundtable sessions. These sessions will be led by top global brands, sharing their firsthand composable insights and expertise, giving delegates the opportunity for hands-on learning and meaningful discussions.</li><li>“rideMACH Live” will bring the Alliance’s online learning platform into a live classroom setting, offering several sessions for delegates to enhance their MACH mindset and technology skills.</li><li><a href="https://machalliance.org/mach-impact-awards" target="_blank">The 2025 MACH Impact Awards</a> Ceremony will honor the year’s impactful global technology projects. A new “Best Platform Transformation” category acknowledges the reality that the path to composable is varied and recognizes incremental progress toward composability.</li><li>“People in MACH: Unlocking Composable Business Value Through Culture &amp; Inclusion” will allow delegates to explore the tangible impact of DEI, allyship, and ethical technology on growth, profitability, and competitive advantage in composable enterprises.</li><li>The unveiling of the MACH Alliance’s new Community Platform, created for both end-user individuals and MACH-certified members to network, share content, and discuss ideas both at the event and long after the conference concludes.</li></ul>“The Composable Conference is where bold ideas meet practical execution,” said Danielle Diliberti, event co-host and CEO of Sommsation. “As businesses build for the future and reimagine customer experiences, this event creates space for honest conversations about the challenges, breakthroughs, and strategies shaping the future of composable approaches and MACH.”The Composable Conference by the MACH Alliance is made possible by our headline partners: Accenture Song, Builder.io, Commercetools, Contentstack, Publicis Sapient, and Vercel.To learn more about The Composable Conference and register to attend, visit <a href="https://bit.ly/4ih6shN" target="_blank">www.machalliance.org/events/composable-conference-25</a>. <h4>About MACH Alliance</h4>The MACH Alliance is a 501(c)(6) non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at <a href="https://machalliance.org/insights-hub/mach-global-research-2024" target="_blank">machalliance.org</a>, <a href="https://machalliance.org/mach-certification">read here</a> about MACH certification and follow us on&nbsp;<a href="https://twitter.com/machalliance">Twitter</a>, <a href="https://www.linkedin.com/company/machalliance/">LinkedIn,</a>&nbsp;and&nbsp;<a href="https://www.instagram.com/machalliance/">Instagram</a>.<hr/><h3 style="text-align: center;">Register for The Composable Conference 2025!</h3>*LIMITED SPACE*<div style="text-align: center;margin-top: 20px;"><a href="https://bit.ly/4ih6shN" style="display: inline-block;background-color: #F0C23D;color: black;padding: 12px 24px;font-size: 16px;font-weight: bold;text-decoration: none;border-radius: 8px;box-shadow: 0px 2px 4px rgba(0, 0, 0, 0.2);" target="_blank">Register Now</a></div><div style="text-align: center;margin-top: 20px;"></div><hr/> Media ContactAbby Nelson Ketner Group Communications (for MACH Alliance) <a href="mailto:abby.nelson@ketnergroup.com " target="_blank">abby.nelson@ketnergroup.com</a><a href="https://www.businesswire.com/news/home/20250325301399/en/MACH-Alliance-Announces-Speaker-Lineup-New-Events-for-The-Composable-Conference-2025" target="_blank">Business Wire: MACH Alliance Announces Speaker Lineup, New Events for The Composable Conference 2025</a>

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MACH Alliance Announces Speaker Lineup, New Events for The Composable Conference 2025

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