The world of web development is constantly evolving, and businesses need to keep up with the latest trends and technologies to stay ahead of the competition. This is where the MACH Alliance comes in - an organization committed to educating others on the benefits of, and driving the adoption of MACH (Microservices, API-first, Cloud-native SaaS, Headless) architecture to enable digital transformation.
Vercel, a cloud platform for frontend developers, is an Enabler member of the MACH Alliance, joining forces with like-minded companies to support brands in reaching their true potential. MACH Enablers support functional areas of a MACH architecture. In this blog, we spoke to Jen Shumann Chang, Vice President of Partnerships, and Ben Seymour, Director of Sales Engineering at Vercel, to learn more about their experience with the MACH Alliance, the benefits of membership, and the role of enablers like Vercel in the evolving world of MACH.
Why did you join the MACH Alliance?
The MACH Alliance has been instrumental in establishing a movement of high-impact companies unlocking the best-in-class technology ecosystems. As a cloud platform equipping frontend developers with tools to accelerate their business outcomes, Vercel joined forces with MACH Alliance to pursue a shared mission to support brands in reaching their true potential on the Web.
What are the benefits of being a MACH Alliance enabler member?
In the first year of our partnership with MACH Alliance, we have been able to support the acceleration of the MACH stack adoption through our area of expertise - the frontend.
We are a proudly fast growing organization that embraces our roots of ‘doing more with less’. And being a MACH Alliance member allows us to collaborate with other enablers, and show customers and prospects how they can do the same with the Vercel platform by deploying web applications more efficiently and with less overhead.
Along with creating joint opportunities to showcase how Vercel enables engineering departments to save years of time and scale, we have also provided thought leadership at a number of events including, MACH ONE, NRF MACH Haus and more recently, ShopTalk.
How do you see the role of enablers like Vercel evolving as MACH becomes mainstream?
Vercel is a recognized simplifier and optimizer of frontend solutions. We see our role as an enabler and accelerator for MACH adoption, which delivers performance, development and innovation gains. As MACH becomes mainstream, we envision enabler roles becoming even more mission critical. For us that means, continuing to push the MACH methodology and providing the best-in-class frontend platform that’s fully compatible with over 35 frontend frameworks including Next.js, Vue, Remix, Gatsby and more.
What are the questions you most often hear from companies implementing MACH?
The most common question we receive from companies is ‘does Vercel work well with MACH?’. Companies ask these questions to ensure their investment is future-proof, and that they are not locked into specific vendors. Our answer, as a trusted enabler member of the MACH Alliance is yes, Vercel works perfectly with MACH. In fact, Vercel accelerates a MACH stack by streamlining development and deployment, ultimately enabling businesses to scale and grow their digital presence with ease.
Additionally, we partner with the Google Chrome Aurora team to optimize a brand’s application code, media, and digital services for Core Web Vitals & SEO and then deliver pages at the Edge for near-zero load times. Whether launching static content pages or dynamic, personalized site experiences, Vercel ensures business performance is elite and user experience is excellent because your MACH stack is only as performant as the frontend that delivers them to your end-users.
What would you tell potential future enabler members about joining the MACH Alliance?
By being an ‘enabler member’, you have the opportunity to introduce powerful tools and services to a community of brands that are looking to make smart technology decisions that result in successful business transformation. The collective power of the MACH Alliance also drives forth technology innovation, as much as it does market education, ultimately building confidence with buyers when embarking on the MACH journey.
To join the movement and sign up as an Enabler, check out the members page.