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“MACH matters because business is technology... You have to harness the power of technology to make your business function. You can't ignore the change in technology.”
– Niall Edwards, VP of Marketing and Channels Technology, LEGO Group
The MACH Impact Awards took place during MACH TWO in Amsterdam, marking the second year of the program. With nearly 150 entries, there was a notable rise in non-commerce submissions, highlighting MACH's growing influence beyond retail.
Open to businesses globally, the awards showcase how MACH projects solve complex tech challenges and deliver measurable business value. A panel of 17 independent judges, including MACH practitioners and industry experts, evaluated each entry based on project outcomes using MACH technologies.






























