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MACH Impact Awards 2023

The annual MACH Impact Awards occurred during MACH TWO in Amsterdam. This is the second year the Alliance has hosted the awards program. Almost 150 entries were submitted with a significant increase in submissions for non-commerce categories showing that MACH is moving more and more beyond retail.

Open to any business across the globe, the MACH Impact Awards aim to raise awareness of the difference MACH-led projects are making in solving complex technical problems and creating measurable business value. Nominations were evaluated by a panel of 17 independent judges including MACH practitioners, industry analysts and journalists. Each award was judged on the project outcomes using MACH technologies to achieve or exceed objectives.

Award Winners 2023

MACH Impact Industry Awards

  • Best B2B Project: Winner - MKM Building Supplies
    Awarded to an entrant for the most outstanding use of MACH technologies in B2B
    Finalists - Wavin, MKM Building Supplies, Sonepar

  • Best Health/Pharma Project: Winner - Thommen Medical
    Awarded to an entrant for the most outstanding use of MACH technologies in health/pharma.
    Finalists - Bulk Nutrients, Thommen Medical, Integria Health

  • Best Hospitality Project: Winner - Just Eat
    Awarded to an entrant for the most outstanding use of MACH technologies in Hospitality.
    Finalists - Just Eat, Gordon Ramsay Restaurant

  • Best Retail Project: Winner - John Lewis Partnership
    Awarded to an entrant for the most outstanding use of MACH technologies in Retail.
    Finalists - Primark, John Lewis Partnership, River Island

MACH Impact Innovation Award

  • Best Digital Experience Award: Winner - Paul Smith
    Awarded to the entrant that can demonstrate a project delivering unique, front-end experience(s). The winning entry will demonstrate the business value of the project, and how MACH technologies were crucial in delivering an innovative digital experience.
    Finalists: Anheuser Busch, Dutch Railway, Paul Smith

  • Best Overall Change Project: Winner - American Bath Group, WWF
    Awarded to an organization that effectively managed the transition from monolith to MACH, not only in the tech strategy, but effective management of the change in processes and tools that is required to optimally support the business strategy.
    Finalists: American Batch Group, WWF, Mars, Primark, Belcorp, Alamy

MACH Impact Individual / Team Award

  • Contributor of the Year award: Paul Hornby, The Very Group
    Awarded to an individual responsible for the definition of requirements and solutions for improving business processes and systems, reducing their costs, enhancing their sustainability, and quantifying potential business benefits.
    Finalists: Paul Hornby, The Very Group and Justin Thomas, Kraft Heinz

  • Team of the Year award: Mars
    Awarded to the team or department that best demonstrates how its work has helped achieve or exceed objectives and contribute to the overall competitiveness and/or success of a company (customer or own). The winning entry will show how important the development team/project was to the business, and what steps it took to accomplish its goals.
    Finalists: TaxFix, Mars

MACH Awards Judges

Sonja Keerl
Sonja KeerlFounder & Former President
Andrei Rebrov
Andrei RebrovCTO & Co-founder, Scentbird
Danielle Diliberti
Danielle DilibertiCEO, Sommsation
Gordon Lucas
Gordon LucasGroup Software Engineering Director, Puregym
Hannah Bennett
Hannah BennettHead of Digital, Paul Smith
Ian Rosen
Ian RosenPresident & COO, Harry Rosen
James Skinner
James SkinnerDirector of Digital Technology, Specsavers
Joe Cicman
Joe CicmanSenior Analyst, Forrester
Julia Paulsen
Julia PaulsenDirector Of Ecommerce Nordics, Elkjøp Nordic
Katie Patt
Katie PatteCommerce Merchant Lead, Crate and Barrel
Mark Elliott
Mark ElliottDirector of Technology, The Fragrance Shop
Matt Garrepy
Matt GarrepyChief Digital Officer, CMS Critic
Mike Lowndes
Mike LowndesVP Analyst, Sales Technologies, Gartner
Phil Wainewright
Phil WainewrightCo-founder, Diginomica
Rick Watson
Rick WatsonCEO and Founder, RMW Commerce
Sara Du
Sara DuCEO & Cofounder, Alloy Automation
Sezin Cagil
Sezin CagilHead of Unified Commerce Technology, Dr. Martens plc