MACH Alliance at Shoptalk 2025

Jun 2 - 4, 2025

MACH Alliance will be at Shoptalk Europe 2025

Following the tremendous success of our US Roadshow at Shoptalk Las Vegas this past March, where we welcomed over 400 MACH enthusiasts, including leading brands, MACH Ambassadors, and 40+ member companies, we're back to do the same at Shoptalk Barcelona.

We'd like to extend a warm welcome to all those end-user business and tech leaders eager to connect at Shoptalk Europe, and get ready to dive into the world of MACH.

🥂 Generative AI Happy Hour

Join us for a happy hour on Tuesday June 3, from 5:30 PM to 6:30 PM in the MACH Meet-Up Lounge (C170) on the Expo floor.
No registration needed, just drop in!

Sponsored by AWS, EPAM, MACH Alliance, and Vercel.

Why Attend?

MACH curious? Find out what MACH really means for your business and the impact going composable could have on your company's success.
Connect with MACH Ambassadors — peers who share similar challenges — and learn how they tackled them through organizational, cultural, and technological change.
Meet experts from MACH-certified vendors who can talk to you about the details and help make your digital transformation a reality.

Get the insights on why you need to be MACH-ready. Download our 2025 Global Annual Research Report.

In Partnership with: