Business impact
The impact of a headless CMS within Icelandair has been substantial. Following a three-week migration, the carrier has seen:
reduction in backlog issues week-over-week
faster delivery rate for translations across 12 languages and 16 locales
reduction in the time it takes to push out promotions
Challenge
After decades of legacy technology, Icelandair realized that they needed to adopt a modern, headless CMS to answer the increasing demand for personalization and omnichannel content delivery.
Strategy
Icelandair launched Digital Labs, a new business development unit, tasked with introducing a digital mindset and culture to Icelandair. Among Digital Labs' tasks was to design, develop, and launch a new website for the airline.
Method
After evaluating 15 content management system options, Icelandair chose Contentstack headless CMS as the preferred vendor. Elsewhere, Icelandair uses Bynder for digital asset management.
Read the case study here.
MACH Alliance partnerships
Icelandair is the flag carrier airline of Iceland. It is part of the Icelandair Group and operates a fleet of over 40 aircraft to destinations on both sides of the Atlantic Ocean, from its main hub at Keflavík International Airport.
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