Business impact
The app has been launched across the Apple App Store and Google Play. To date it has garnered more than 2,000 excellent reviews:
The app has seen more than 500,000 downloads with an expanding user base
It is at work across 100 countries with continual user feedback
different languages in which the app is available, the next steps will involve country-specific versions
Challenge
Developing innovative solutions to address modern agricultural challenges, BASF Digital Farming sought to help farmers grow crops more efficiently and optimize yields.
Strategy
Based on a headless strategy and image recognition AI, BASF created the Xarvio SCOUTING app, enabling farmers to identify weeds, monitor insects, recognize diseases and check nitrogen levels, simply by taking a picture on their smartphone.
Method
BASF selected intive to develop both iOS and Android versions of the app, including user-friendly interfaces and the integration between back-end AI algorithms and front-end data input. The app is powered by the AWS Cloud.
MACH Alliance partnerships
BASF is a German multinational chemical company and the largest chemical producer in the world. Within BASF, the Xarvio Digital Farming unit develops technology for modern farming.