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Your Golf Travel Sales Inbox Assistant

Every sales email arrives sorted and answered in draft, checked against the company's terms, ready for a salesperson to approve.

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An assistant inside Gmail that reads each sales inquiry, finds the booking, and drafts a reply for a salesperson to approve. Built at the MACH AI Exchange, where MACH Alliance members work on a brand's live business problem.

What the agent does

Sorts each sales email by what the customer wants, finds the booking, drafts a reply, and blocks anything that breaks the company's terms.

Built by
Fidget Labs, with the Your Golf Travel team
Contributed by
MACH Alliance (Hub operator)
Industry
Travel & Leisure
Audience
B2C
Category
Customer Service & SupportTrust, Safety & Governance
01
The problem

Why this exists

Your Golf Travel's experts answer detailed questions about hotels, tee times, flights, and transfers from their own inboxes, with no shared queue. Every reply starts from a blank page.

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Faster replies alone would add risk. A reply that calls a change free, admits liability, or promises protection a booking doesn't have costs real money. In group travel the organizer, the payer, and the person writing are often different people, and only one of them can authorize a change.

02
Outcomes

What this demonstrates

  • On a 15-email test inbox, every request was classified correctly, in about 12 seconds per email and around $0.21 in total.
  • Every draft is checked against Your Golf Travel's published terms before a person sees it: 11 required disclosures, 11 red lines, and 7 approval gates.
  • The assistant can't quote a price it can't source, so no invented figure reaches a customer.
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  • Bookings are matched by their real reference, and only the lead contact can authorize a change.
  • Nothing is sent automatically. Replies go only to the sender, and newsletters, auto-replies, and internal mail are skipped.

What you would add to ship it

  • Live pricing from the reservations system, so holding replies become quotes.
  • Finance sign-off on how each booking type maps to ATOL, ABTOT or agency protection.
  • A managed install for the whole sales team.
03
How it works

Architecture

The assistant works on a schedule, before anyone opens a message, so drafts are waiting when a salesperson arrives. When they open an email, the draft sits beside it in Gmail.

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Rules run first, in code: machine mail and colleagues are skipped, and forwarded emails are unpacked so the customer's own question gets answered. A language model then classifies the request and, once the booking has been retrieved from the data warehouse, drafts the reply.

Anything with a right answer is decided in code: what may be said, which money may be quoted, and who may authorize a change. With no live pricing connected yet, the assistant writes an honest holding reply instead of a figure.

Sales emails go into a scheduled sweep. Code filters out machine mail and colleagues, a language model classifies the request, the booking is looked up in the data warehouse, a reply is drafted and then checked against the published terms. The salesperson sees the draft beside the email and edits, regenerates or sends.

Sales emails go into a scheduled sweep. Code filters out machine mail and colleagues, a language model classifies the request, the booking is looked up in the data warehouse, a reply is drafted and then checked against the published terms. The salesperson sees the draft beside the email and edits, regenerates or sends.
Tech stack
Google Apps ScriptGoogle BigQueryClaude Sonnet 5Google Sheets
Builders

Everyone credited on this solution

Next step

Request an intro

This one is the MACH Alliance’s own work. Ask about drafting sales replies a person approves, and the people who built it will answer.

Your details go to a named contact on the MACH Alliance team that built this work and can answer your questions. We aim to reply within 2 business days. Your details are handled under the MACH Alliance privacy policy.

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Verification

Contributor submission

The detail on this page comes from the contributor's own account of their own work. The MACH Alliance reviews a submission before publishing it and does not independently verify the figures in it.

What this page does not establish

  • The 15 of 15 intent result is on a 15-email test inbox, not on live sales volume.
  • No change in time to first quote or in conversion has been measured.

Where this came from

Written from the build repository and the Your Golf Travel session deck from MACH X Amsterdam, September 29–30, 2026. The repository is private. Figures are from the build team's own test runs.

Status: Reference prototypeAdded Oct 15, 2026A listing is an editorial decision, not a MACH Alliance certification.
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