Campaign launch time fell about 75%, with 15% more conversions than the ads already running.
Otrium Ad Creative Agent
Agent Ready Award Agentic Achievement Award
Altitude Sports Incentive Agent
Campaign setup is 75% faster and coupon generation 99% faster, with no developer involved.
Vincent builds a full campaign configuration from a marketing brief and issues support compensation vouchers on request.
What the agent does
Builds a full campaign configuration from a written brief, and issues a per-customer compensation code when a support team asks.
- 2026 Agentic Achievement Award, MACH X: Amsterdam
- Brand
- Altitude Sports
- Contributed by
- Voucherify (Incentive platform and Vincent agent)
- Industry
- Retail, Apparel & Footwear
- Audience
- B2C
01
The problem
Why this exists
Altitude Sports runs more than 10 campaign types at once: membership discounts, gift cards, store credits, coupons, automatic cart promotions, and shipping offers, all interacting with each other in ways that got harder to predict as the catalog grew past 2.8 million SKUs.
Read more
On the monolith, what should have been marketing decisions were engineering projects. The team held customer data with no fast path to act on it, and a support agent issuing a single compensation voucher had to work through a multi-step manual process.
02
Outcomes
What changes when this is in place
- 75% faster campaign setup.
- 99% faster coupon generation.
- A support compensation voucher is issued from a single prompt. The agent checks whether the customer exists, selects the right campaign, creates the code, sets expiry, and assigns it.
Read more
- A full campaign configuration is built in Voucherify from a marketing brief, with no developer involvement.
03
How it works
Architecture
Vincent connects to Voucherify over the Model Context Protocol, which it uses to read from and act in the platform through its API. It does not replace the promotion engine; it calls it, which is what keeps the rules that govern an incentive in one place.
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The integration is secured end to end with OAuth. The user signs in once and that single OAuth token is carried by Vincent through the MCP layer to the APIs it calls. No fixed keys or credentials are stored or passed by hand, which is the property that makes an agent acting on a customer's incentives auditable back to a person.
Other systems connect the same way, as additional MCP services authenticated through OAuth. That includes Bloomreach and partner tooling.
The wider architecture is what made the agent addable at all. Altitude Sports decomposed a monolith with Orium as systems integrator into commercetools for commerce, Algolia for search, Contentful for content, Vercel for hosting, Fluent Commerce for order management, Bloomreach for CRM and messaging, and Voucherify for the full incentive layer. Each system exposes clean APIs, so each is a capability an agent can call.
Open standards used
Model Context Protocol (MCP)OAuth 2.0REST APIs
Tech stack
VoucherifyVincent agentcommercetoolsAlgoliaContentfulVercelFluent CommerceBloomreach
Resources
Next step
Request an intro
Voucherify is behind this solution. Ask about speeding up campaign setup, and the MACH Alliance will put you in touch with the person who can answer.
Not ready to talk to anyone? MACH Insider is the Alliance mailing list. New solutions, program openings, and the research behind them, once a month.
Everyone credited on this solution
- VoucherifyIncentive platform and Vincent agent
Every organization named here has a page listing the rest of its work on the Hub.
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Verification
Published case study
The detail on this page is drawn from a case study published by the contributor or the MACH Alliance. Any figures on this page are the ones that case study states.
Where this came from
Solution detail is published from the contributor's 2026 Agent Ready submission to the MACH Alliance. Submitter names and contact details are not published. Architecture context is drawn from the published MACH Alliance case study on Altitude Sports.
Status: Live in productionAdded Jul 8, 2026A listing is an editorial decision, not a MACH Alliance certification.
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