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Agentic Ziggy

Catalog teams manage their product data in plain language, and nothing changes without their approval.

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A team of AI agents inside the Akeneo PIM that plans catalog changes, waits for sign-off, then carries them out.

What the agents do

Works out what a catalog request needs, plans the steps for approval, then creates and updates attributes, products, and rules itself.

Contributed by
Akeneo (Agentic product information management)
Industry
Retail, CPG, Manufacturing & Industrial
Audience
B2B, B2C
Category
Content & ExperienceData & Analytics
01
The problem

Why this exists

Product information teams keep catalogs in shape by hand: creating and fixing attributes, families, categories, and rules, enriching products and checking the data model. The work is detailed, spread across many screens, and easy to get wrong in ways that break downstream channels and integrations.

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A conversational assistant that only answers questions does not remove that work, and an AI that changes the catalog without oversight is a risk no data owner will accept.

02
Outcomes

What changes when this is in place

  • Teams ask questions and make changes to the catalog in natural language, with the catalog context Ziggy is using visible at all times.
  • Nothing changes without the user's sign-off: write actions become governed, trackable tasks with a plan and a progress tracker.
  • Ziggy Recommends surfaces actions every 24 hours across data model hygiene, enrichment, data model enhancement, and governance.
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  • Every write is recorded as a change set per user and marked as done with Ziggy's support. Enrichment changes can be reverted, and non-reversible actions are flagged.
03
How it works

Architecture

An orchestrator understands the user's intent and routes the request to the right specialist. A planner builds a clear action plan for approval before any change is made, an executor carries out approved plans step by step, and domain experts each own a specific area of the PIM.

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Conversations are private and read-only. When Ziggy proposes at least one write action it creates a task containing the plan, which teammates and admins can see and which tracks its own status, including background jobs such as exports and rule runs.

Ziggy can create and update attributes, attribute groups, families, categories, products, assets, reference entities, AI enrichment configurations, workflows, rules, job profiles, and channels. Agents act within each user's existing PIM permissions. Data model changes that could be impactful are applied disabled until a person enables them; Ziggy warns before changes that could affect integrations; and enriched products go through an approval workflow before they are saved.

A PIM user's natural-language request, or a Ziggy Recommends action refreshed every 24 hours, goes to the orchestrator, which understands the intent and routes it to domain expert agents for each area of the PIM. The planner builds an action plan, and once the user approves it the executor carries it out step by step against the Akeneo PIM: attributes, families, categories, products, assets, rules, workflows, and channels. Every action is recorded in the process tracker as a change set per user, reversible where possible.

A PIM user's natural-language request, or a Ziggy Recommends action refreshed every 24 hours, goes to the orchestrator, which understands the intent and routes it to domain expert agents for each area of the PIM. The planner builds an action plan, and once the user approves it the executor carries it out step by step against the Akeneo PIM: attributes, families, categories, products, assets, rules, workflows, and channels. Every action is recorded in the process tracker as a change set per user, reversible where possible.
Tech stack
Akeneo PIMAkeneo Product CloudZiggy AI agentsAkeneo process tracker
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Akeneo is behind this solution. Ask about keeping product data in shape without manual admin, and the MACH Alliance will put you in touch with the person who can answer.

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Everyone credited on this solution

  • AkeneoAgentic product information management

Every organization named here has a page listing the rest of its work on the Hub.

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Verification

Contributor submission

The detail on this page comes from the contributor's own account of their own work. The MACH Alliance reviews a submission before publishing it and does not independently verify the figures in it.

Where this came from

Solution detail is drawn from Akeneo's submission to the hub, its Agentic Ziggy help center overview.

Status: Live in productionAdded Oct 26, 2026A listing is an editorial decision, not a MACH Alliance certification.
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