Scaling content – composable CMS success stories
For global QSR brands, maintaining a consistent brand identity while localizing menus, promotions, and campaigns across regions is a major challenge. Traditional content management systems (CMS) often lack the flexibility to efficiently adapt content for different markets. Composable content platforms solve this by enabling real-time updates across websites, mobile apps, kiosks, and digital menu boards, making it easier to tailor experiences for local audiences without sacrificing brand consistency.
How KFC builds finger-lickin’ good digital experiences with Contentful
KFC operates in over 150 countries, but managing separate websites for each market was becoming a real headache. It was costly, time-consuming, and made it tough to keep things consistent. Content was often outdated, and the online ordering experience varied wildly from one region to the next.
To fix this, KFC moved to Contentful, a composable content platform. With one centralized CMS system, KFC could manage content across web and mobile without all the copy-pasting. Each country still had the freedom to tailor their sites to local tastes, like Australia’s fun secret menu items created by staff, or checkout options customized for each market (in-store pickup for Australia, delivery for India).
The results? A 43% boost in global digital transactions and a 50% increase in digital sales in Australia. By turning to composable content management, KFC sped up updates, improved customer experiences, and supercharged their digital growth around the world.
How Costa Coffee wakes up new markets with localized content powered by Contentful
As Costa Coffee expanded into new markets, they needed a faster, easier way to update digital content and connect with local customers. Their old system just couldn’t keep up, it slowed everything down and made it tough to personalize content for different regions.
That’s when they turned to Contentful. With its flexible, API-first setup, Costa’s engineering team built a modular content system that gave each market the freedom to customize websites and app content, while still keeping everything on-brand. Even better, they pulled it off in just five weeks.
Thanks to Contentful, Costa launched 15 localized websites – some in as little as 15 minutes! They can now push updates faster and deliver more relevant, engaging experiences on both their websites and the Costa Club app, no matter where their customers are.
Read the full story: Costa Coffee Wakes up New Markets with Localized Content
How Oatly scales oat-tastic content experiences for 16 global sites with Storyblok
Oatly, the popular oat milk brand, was growing fast and needed a digital presence to match, especially across different markets. But their legacy content system was slowing them down. Launching localized websites took too long, and it was tough to keep branding consistent across regions.
To solve this, Oatly switched to Storyblok, a headless CMS that gave both their developers and creative teams more freedom. Developers could finally use the tools they liked, and thanks to Storyblok’s Visual Editor, the content team could jump in and make changes on the fly, no dev help needed. Everything was neatly organized, too, with a shared content and asset library that made finding files easy.
Using reusable content blocks, Oatly could quickly tailor websites for different regions without starting from scratch every time. In just two months, they rolled out 16 localized sites, each one delivering content that felt fresh, local, and totally on-brand.
