Bloomreach, Emporix and Join the MACH Alliance

07 November 2022 - San Francisco - New York - London - Amsterdam - Berlin - - MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today three new member companies have joined the MACH Alliance. This brings the organization to more than 70 members since its June 2020 launch including some of the biggest names in global tech.

Here’s more on each of the new members:

  • Bloomreach offers a composable commerce experience cloud that drives industry leading personalization and digital commerce growth. Its solutions include: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation. The company has undergone a major shift in product strategy over the past 18 months, with 100 percent focus on MACH, which has led to its acceptance as a certified member. Read more here.

  • Emporix is the composable commerce platform that enables bigger, more engaged and more efficient B2B and B2C.

  • is the modular content platform that enables global content and engineering teams to plan, create, and deliver experiences that look and feel great on any channel. Previously an independent business unit of a wider software portfolio, became a fully fledged, standalone company in July 2022. This move allowed, a true cloud-native service since its inception, to officially step into the MACH community. Read more about the company and their funding announcement here.

“As with all new members that join the Alliance, we feel tremendous pride in continuing to attract such a reputable group of global leaders who believe in our mission,” said Casper Rasmussen, MACH Alliance president. “The fact we’re seeing companies like Bloomreach and reshape their portfolio and product strategy sends a strong message to the market that MACH is not only the future standard for enterprise technology best practice, it’s the standard now. At a time when economic factors have forced many organizations to cut back spend on technology and innovation, we’re seeing that businesses who’ve embraced MACH are faring better by being able to adapt and respond faster.”

A MACH architecture, which stands for Microservices, API-first, Cloud-native SaaS and Headless, gives companies a deeper level of agility, allowing them to deliver new features to customers at speed. All members of the MACH Alliance meet a stringent set of certification standards. To become an Alliance member and carry the MACH Certified seal, a company must be in full compliance.

Interested in membership or becoming an ambassador? Learn more at

About the MACH Alliance

The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.

The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at, read here about MACH certification and follow us on Twitter and LinkedIn.