WPP is a creative transformation company.

As a strategic global partner to the MACH Alliance, WPP brings together agencies and MACH Certified experts from AKQA, Ogilvy One, and VML to deliver composable, AI-enabled ecosystems. With over 100,000 people globally, the company works at the intersection of design, data, and emerging technology to help clients adapt to an era of intelligent experience.

WPP sees MACH architecture as a prerequisite to realizing the potential of AI in digital experiences, enabling modularity, agility, and scalability for real-time intelligence and context-aware interactions.

The company has been recognized in Forrester Wave™ Reports as a leader in Commerce Services, Global Digital Experience Services, Global Marketing Services, and Marketing Measurement & Optimization.

WPP’s MACH Certified Centres of Excellence:

AKQA: A global design and innovation company focused on redefining digital experiences through AI and MACH technologies. With expertise in headless and composable architecture, AKQA develops scalable, high-performance platforms. The company also explores adaptive, generative experiences through initiatives such as the Generative Store and Generative UI. akqa.com

Ogilvy One creates brand, business, and customer value by designing personal, data-driven relationships at the intersection of creativity and technology—supercharged by AI. As part of Ogilvy, Ogilvy One combines a legacy of creative excellence with advanced, data-driven, AI-powered marketing solutions to deliver impactful results in the context of customer experience, data & intelligence, MarTech & operations, and emerging tech. Their mission is to transform how brands connect with their audiences by leveraging cutting-edge technology and innovative strategies. ogilvyone.com

VML: A global creative and digital transformation company that combines brand, customer, and commerce expertise. VML works with clients including AstraZeneca, Colgate-Palmolive, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. With 28,000 employees across 55 markets, VML supports business transformation through technology, consulting, and creative services. vml.com