Lobyco delivers a modular, API-first loyalty and promotions platform that enables retailers to turn loyalty programmes into a meaningful driver of customer engagement and revenue. With clients in North America, EMEA and APAC, Lobyco is tailored to work with retailers, supporting customer engagement and revenue growth. Born from retail, with the DNA of the shop floor, the company focuses on bringing retailers and customers closer together by making loyalty easier to manage, with a measured 14% average uplift in monthly customer spend following app adoption.

What sets Lobyco apart is the cohesion of what Lobyco Nexus covers in a single platform: promotions, loyalty mechanics, cross-channel communications, real-time orchestration, and a white-label mobile app, built to work together and designed for marketers to operate through a no-code interface. Most competitors address one or two of these layers. Lobyco connects all of them.

Lobyco joined the MACH Alliance as a certified ISV because composable, open architecture is core to how Lobyco Nexus is built. Its microservices architecture allows platform capabilities to be activated and integrated independently, with all functionality exposed via standard APIs, enabling real-time integration with CDPs, POS systems, ecommerce platforms, CRMs, payment providers, and retail media networks. Delivered as cloud-native SaaS on Microsoft Azure, Lobyco Nexus supports a headless deployment model; retailers can either use the Lobyco white-label app or integrate individual capabilities into their existing app via APIs.

The launch of real-time orchestration in Lobyco Nexus enables retailers to move beyond scheduled campaigns. Retailers can build event-driven flows that react to customer behaviour, triggered by purchases, app interactions, and signals from connected CDPs, delivering relevant offers, games, or communications. Lobyco has also added email as a cross-channel communications capability, allowing marketers to reach customers across touchpoints from within the same orchestration interface.

In 2026, Lobyco is investing in a unified insights and reporting layer that provides real-time programme visibility, budget control, and AI-powered analytics within Nexus. The platform is also expanding cross-channel communications and introducing tiering mechanics to support loyalty programmes across touchpoints. These developments aim to support retailers in managing customer engagement and loyalty strategies.