Flexible and scalable loyalty and promotions personalization platform for omnichannel retailers

At Eagle Eye, the focus is on supporting the personalized marketing needs of businesses globally. Working with clients such as Tesco, Asda, Waitrose and John Lewis & Partners, JD Sports, Pret a Manger, Pizza Express, Carrefour, Rite Aid, Loblaws, Southeastern Grocers, Giant Eagle, and the Woolworths Group, the platform executes over 1 billion personalized offers for more than 500 million loyalty members every week.

Personalization is increasingly becoming a significant driver of profitability for businesses. The shift from mass marketing to 1:1 personalization allows businesses to deliver the same value perception at a lower cost while enhancing customer satisfaction and loyalty.

Eagle Eye is a SaaS and AI technology provider that enables retail, travel, and hospitality brands to conduct real-time, omnichannel, and personalized consumer marketing activities at scale. The platform supports the issuance and redemption of promotional coupons, loyalty currency, gift cards, subscription benefits, and more at hundreds of thousands of physical POS destinations globally.

Eagle Eye has followed MACH architecture principles since its first API-first product was released in 2010. Its collection of microservices integrates seamlessly into broader marketing ecosystems, supporting a “best of breed” approach to technology. AIR, its platform, integrates with over 80 other SaaS platforms and providers, including point-of-sale systems, CDPs, payments, and e-commerce platforms, enabling flexibility and customisation for clients.

Eagle Eye collaborates with MACH members such as Google, commercetools, and Bloomreach, where its platform works alongside other services to meet client needs. Its solutions are hosted in Google Cloud, providing scalability and integration capabilities with existing tech stacks.

As a member of the MACH Alliance, Eagle Eye works with other members to help retailers worldwide enhance customer experiences and loyalty through personalization.