Whether you're a thought leader, a MACH enthusiast, or simply MACH curious, our events are designed to inspire, educate &amp; celebrate MACH journeys. Join us and network with the community!

MACH Alliance will be returning for Shoptalk Spring 2024Following the tremendous success of our US Roadshow in Las Vegas last March, where we welcomed over 400 MACH enthusiasts, including leading brands, MACH Ambassadors, and 50+ member companies, we're back with an even bigger presence this year.Once again, we'd like to extend a warm welcome to all those end-user business and tech leaders eager to connect and dive into the world of MACH.<hr/><ul><li>Save the Date: March 17th–19th, 2024</li><li>Location: Mandalay Bay Resort &amp; Casino, 3950 S Las Vegas Blvd, Las Vegas</li><li>Agenda Highlights: Kickstart your trip with drinks at the House of Blues on Sunday with the MACH community of certified vendors and Ambassadors, then join us on Monday at the "Meetup Lounge powered by the MACH Alliance” on the exhibition floor for all your questions and connections requests.</li></ul><hr/>

About

Sunday, March 176:00 pm - 9:00 pm: Welcome Drinks @ B-Side, The House of Blues Restaurant &amp; Bar, Mandalay Bay Resort &amp; Casino, 3950 S Las Vegas Blvd, Las Vegas (B-Side entrance is to the right of The House of Blues) Sign up below. Monday, March 18 - Tuesday, March 1910:00 am - 5:00 pm: Meetup Lounge Powered by The MACH Alliance on the Shoptalk floor4:00 pm-5:00 pm: Drinks reception in the meetup lounge<hr/>

Event Agenda:

<ul><li>MACH curious? Find out what MACH really means for your business and the impact going composable could have on your company's success.</li><li>Connect with MACH Ambassadors — peers who share similar challenges — and learn how they tackled them through organizational, cultural, and technological change.</li><li>Meet experts from MACH-certified vendors who can talk to you about the details and help make your digital transformation a reality.</li></ul>Want to know if you’re MACH-ready? Take the <a href="https://machalliance.org/mach-maturity-assessment" target="_blank">MACH Maturity Assessment</a>

Why Attend? 

For the second year, we’ll be running a Content Studio in the Mandalay Bay Resort. All member partners will have access. Contact <a href="mailto:cecily.shives@machalliance.org" target="_blank">cecily.shives@machalliance.org</a> for more information.

For members only

Welcome Drinks

In Partnership with:

Shoptalk Map

<h2 style="text-align: center;">Shoptalk Map</h2><a href="https://register.machalliance.org/hubfs/Shoptalk%202024%20Map%20(2).pdf" target="_blank" style="text-align: center;">Download the PDF version here</a>

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Want to know more about what’s next in the world of retail digital customer experience? Then you can’t afford to miss MACH HAUS Las Vegas!

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MACH Alliance at Shoptalk Spring

On the evening before the K5 conference in Berlin, we invite all MACH enthusiasts - and those who want to become one - to network and sip cocktails together. Let's toast to two days full of expert insights, trends in retail and the MACH community. And all this above the rooftops of Berlin at sunset. Hosted by fulfillmenttools.Date and Time: June 24, 6:00 PM onwardsLocation: <a href="https://www.colonianova.com/de">Colonia Nova</a> Haus 5, Thiemannstraße 1/Tor 4 12059 BerlinWho?<ul><li>Brands and Retailer</li><li>MACH partner</li><li>MACH interested people</li></ul>

Click Here

Register Now to Attend

On the evening before the K5 conference in Berlin, we invite all MACH enthusiasts - and those who want to become one - to network and sip cocktails together.

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Rooftop Meetup Berlin

Ready to elevate your retail strategy?Join us at The Little Violet Door, London, for an unforgettable evening on<h3 style="text-align: center;">Composable Strategies for Retail Innovation</h3>Integrated Strategies for Optimising Order Management, AI-led Product Strategy, and driving innovation through Marketing Technology. Join for an exclusive evening of innovation, panel discussions, insights, and networking in London.

<ul><li>🤝 Engaging panel discussions with industry leaders</li><li>🍷 Drinks and conversations with peers and experts</li><li>🎮 Console and board games for relaxed networking</li></ul>Meet partners from Absolutelabs, OneStock, Akeneo, and Bloomreach as we explore the future of retail.

Explore Innovative Solutions

Click here!

 Register to secure your spot

Join for an exclusive evening of innovation, panel discussions, insights, and networking in London.

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Composable Strategies for Retail Innovation

Braze City x City is an opportunity to get up to speed on the latest trends in customer engagement, gain a behind-the-scenes look at top brands’ winning strategies and campaigns, and learn more about the revolutionary tools that bring them to life.Join us on 1 May, 2024 at Convene Sancroft for an exclusive conversation on The Craft of Customer Engagement and to meet our partners, network with peers, and begin your journey with Braze.

About:

 Register Now

Save your seat

Ready to unlock your creativity with AI, get more value out of data, and deliver more consistent brand experiences to your customers? Start with Braze City x City.

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Braze City x City London

Experience the full potential of MACH architecture as we demonstrate the orchestration of diverse business capabilities into a seamless user experience. Join us in our upcoming webinar to discover how we crafted a bespoke web experience by leveraging the composable content from Contentful, the robust commerce functionality provided by commercetools, and the comprehensive customer data profile from Segment CDP.Conscia's Digital Experience Orchestration (#DXO) serves as the orchestration layer, seamlessly blending these diverse services. Learn how Conscia's DXO empowers marketers to deliver personalized, omnichannel experiences, while simplifying and accelerating the implementation for developers. With a zero-code orchestration engine, you can can connect to data and content from any backend and deliver it to any frontend via a single Experience API.Don't miss this opportunity to see modern marketing technology in action!

About the event

Click here to register

Join us in our upcoming webinar to discover how we crafted a bespoke web experience by leveraging the #composable content from Contentful, the robust commerce functionality provided by commercetools, and the comprehensive customer data profile from Segment CDP.

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The Power of MACH: Orchestrating Digital Experiences in a Composable Stack

We would love to invite all our (Benelux) MACH friends to join us on May 31st in Amsterdam at Hannekes Boom for some proper Spring networking!Drinks and bites are on Contentful, Valtech and Conscia!Date and Time: May 31, 5:00 PM - 8:00 PM

Invitation to all (Benelux) MACH friends to join us on May 31st in Amsterdam at Hannekes Boom for some proper Spring networking!

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The Power of MACH: Benelux "Spring is in the air" - drinks & bites

<h2>mindcurv presents Women in MACH: Addressing bias &amp; engaging allies</h2><h3> About the event</h3>We're excited to announce the upcoming Women in MACH meet-up at the mindcurv group office in Jena! Join us for an inspiring evening of connections, learning, and fun. We'll be celebrating the incredible women making waves in the business world. With our facilitator Caroline Krauss, we'll be discussing how to identify and address bias together and engage male allies.The event is open to everyone, regardless of gender or alliance membership. Come and be a part of a supportive community, forge new friendships, and find encouragement to fight against bias. Save the date and get ready for an unforgettable experience. We can't wait to see you there!Register your attendance now by clicking <a href="https://www.eventbrite.de/e/women-in-mach-meet-up-jena-tickets-559425856797" target="_blank">here</a>!Please note that photos/videos will be taken during the event to be used for social media and communications.<h3>Date and time</h3>Wednesday, August 30 · 4 - 8pm CEST<h3>Location</h3>mindcurv group office, JenTower25th Floor Leutragraben 1 07743 Jena Germany<h3>Agenda </h3><ul><li>16:00 - 16:30 Welcome</li><li>16:30 - 18:30 Workshop - how to address bias and engaging male allies with Caroline Krauss</li><li>18:30 - 20:00 Networking</li></ul>

Join us for an inspiring evening of connections, learning, and fun. We'll be celebrating the incredible women making waves in the business world.

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Women in MACH meet-up Jena, Germany

mindcurv group is excited to host the upcoming meet-up, Women in Tech: An evening to connect, inspire and empower at the Elektro-Material office in Zurich! This event is powered by Women in MACH, Elektro-Material, and mindcurv group. Be part of a supportive community and let's celebrate the incredible women making waves in the business world.We’ll kick off with mindcurv group’s CCO Markus Tillmann introducing the Women in MACH movement, its origins and goals, followed by an inspiration talk from Ingrid Knott, Elektro-Material’s CEO, where she will share her journey into tech, the challenges face and how she overcame them.We’ll then break out into two group coaching sessions; leadership and change management. Don’t miss this opportunity to gain knowledge, develop skills, competencies and forging career paths.The Women in MACH events are open to everyone regardless of gender or MACH Alliance membership. Let’s take the next step towards equal opportunities for Women in MACH.<hr/>

17:00 - 17:30Welcome and registrations17:30 - 17:45Introduction: Introduction from Markus Tillmann, CCO, mindcurv group, about Women in MACH and Ingrid Knott, CEO, Elektro-Material about Elektro-Material and digitalisation17:45 - 18:30Presentation: Inspirational talk from Ingrid Knott, CEO, Elektro-Material about her journey, how she got into tech, advice she would give to young women and sharing the challenges faced and how she overcame them.18:30 - 19:30Coaching sessions: We will break out into two group coaching sessions: Leadership and Change Management19:30 - 21:00Networking

Agenda

Reserve a spot

Join us for an empowering evening of connections and learning by Women in MACH, Elektro-Material, mindcurv group in the EM office in Zurich.

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Women in MACH meet-up in Zurich

Whether you're navigating a greenfield project or migrating from legacy systems, this webinar cuts through the jargon so you can learn from real-world examples from top MACH practitioners.Get up to speed on best practices for defining and delivering composable commerce architectures with experts from commercetools, Uniform, Valtech, Orium, and EPAM.

Speed up time to market and make integrations easier

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Topics we will cover:<ul><li>Cut through the jargon Understand the differences and best use cases for accelerators, DXC, and other pre-composed solutions</li><li>Best practices Discover how to include accelerators in your composable journey and learn to avoid common mistakes</li><li>Real-life examples A deep-dive into how leading brands use pre-composed solutions to drive tangible business results</li></ul>

Discover the differences and benefits of accelerators, DXC, and pre-composed solutions and how they can be used for faster time-to-market.

Demystifying Accelerators, DXC, and Pre-Composed Solutions

<h4>Join inriver and Ntara 550 feet above the Las Vegas Strip on Shoptalk night two. We reserved a few cars on the&nbsp;Las Vegas High Roller&nbsp;Observation Wheel. Each car will have an open bar and 360° views of Vegas. Event Details:</h4><ul><li>Wednesday March 26 - 9:30pmPT</li><li>Las Vegas High Roller Wheel @ <a href="https://maps.app.goo.gl/pj7Yw9u3NYa5mtcY7" target="_self">The Linq Hotel &amp; Experience</a></li></ul><h4>Spots are limited and filling up fast. <a href="https://www.ntara.com/shoptalk-vegas-high-rollers/?utm_source=Partner&utm_medium=MACH+Alliance" target="_self">Submit your interest</a> to request a reservation. The event organizers will email you more details the week of the show!&nbsp;</h4>

Brought to you by:

Join inriver and Ntara 550 feet above the Las Vegas Strip on Shoptalk night two. We reserved a few cars on the High Rollers observation wheel. Each car will have an open bar and 360° views of Vegas.

Sign Up

Las Vegas High Roller POM

Shoptalk High Rollers night with inriver and Ntara

This event brings together retail industry leaders and MACH Alliance members to share insights and lessons learned with food, beverages, and a chance to network with experts in the space! Presented by Uniform, Apply Digital, Orium, Bold Commerce, and Conscia.Date: Thu, Nov 7Time: 5:30 pm - 9:30 pm ESTLocation: 25 Adelaide St E., Suite 600, Toronto, ON

<h3>Agenda: learn digital experience best practices from our speakers </h3><ul><li>5:30 pm - Bites, Drinks, Networking</li><li>6:00 pm - Introductions and a panel discussion featuring: Alysha Hille of Metrolinx on edge-enabled personalization; Nika from TELUS talking about building on a headless CMS; Ian Rosen from Harry Rosen discussing employee and customer success in composable contexts</li><li>6:40 pm - Breakout rooms round 1 (anchored by MACH Alliance Member Partners)</li><li>7:15 pm - Breakout rooms round 2 (anchored by MACH Alliance Member Partners)</li><li>7:45 pm - Refreshments &amp; Networking</li><li>8:30 pm - Wrap up</li></ul>

Join for this Power of MACH event presented by Uniform, Apply Digital, Orium, Bold Commerce, and Conscia.

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Modern Digital Transformation: The Business Value of Composable Technologies

<h3>Calling all MACH Alliance members in London!</h3>Join us for a fun and informative afternoon filled with tangible info, MACH Alliance insights, and peer networking. This is your chance to connect with other MACH members and discuss the pivotal role of a composable Martech environment.🗓️ Thursday 11th July⏰ 3.00 – 6.00pm📍 Mapp London Head Office, 6th Floor, 95 Gresham Street, EC2V 7NA (<a href="https://www.google.com/maps/place/Mapp+Digital+UK/@51.5152063,-0.0908072,15z/data=!4m6!3m5!1s0x48761cab2acd9f59:0xd5eceab310090d46!8m2!3d51.5152063!4d-0.0908072!16s%2Fg%2F11c6d_qfqq?entry=ttu" target="_blank">view map</a>)

<ul><li>Opening welcome – Dom Selvon, CTO at Apply Digital</li><li>Women in MACH panel</li><li>Collaborate or Compete MACH Partnerships Q&amp;A</li><li>MACH 3 highlights – MACH Alliance board member </li></ul>Plus, join us across the road at The Anthologist for drinks and snacks following the event.

What’s on the agenda:

Join for a fun and informative afternoon filled with tangible info, MACH Alliance insights, and peer networking. This is your chance to connect with other MACH members and discuss the pivotal role of a composable Martech environment.

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MACH Meetup London: Hosted by Mapp, inRiver, Marketplacer, and Contentful

<h2 style="text-align: center;">Women in Tech: Overcoming imposter syndrome</h2>Join the upcoming Women in MACH meet-up in Vienna. There will be an inspirational talk on overcoming imposter syndrome followed by an interactive workshop on strengthening your personal brand. Network and be part of a supportive community to celebrate the extraordinary women making waves in the business world.The event is open to everyone regardless of gender or MACH Alliance membership. Let’s foster inclusivity and diversity and take the next step towards equal opportunities for Women in MACH.<hr/><ul><li>Save the Date: Thursday, March 6 · 5:30 - 9:30 pm CET</li><li>Location: Accenture office, Futurecamp, Schottenring 16, 1010 Vienna, Austria</li></ul><hr/>

Register Here

Join the upcoming Women in MACH meet-up in Vienna. There will be an inspirational talk on overcoming imposter syndrome followed by an interactive workshop on strengthening your personal brand. 

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Women in MACH meet-up in Vienna: Overcoming imposter syndrome

<h4>MACH THREE Welcome Drinks</h4>We will be kicking off MACH THREE with Welcome Drinks at Liberty Bistro (aka 'MACH Haus') hosted in partnership with <a href="https://machalliance.org/members/aws">AWS</a> and <a href="https://machalliance.org/members/cloudinary">Cloudinary</a>.Enjoy wonderful cocktail and delicious canapes overlooking the Statue of Liberty and the Hudson River, and get energized for a jam packed MACH Three by networking with like-minded business leaders and technologists in a fun and elevated social setting.<ul><li>Save the Date: Sunday June 16, 6:00-8:00pm ET</li><li>Location: <a href="https://libertybistro.nyc/">Liberty Bistro</a> - 225 Liberty St, New York, NY 10281 <figure style="text-align: center"><div data-img-caption-container="true" style="display: inline-block; text-align: center;"><img asset_uid="blt47dd07be39d861da" alt="MACH_Three_Liberty_Bistro.png" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt47dd07be39d861da/663036ed33301d5d198953d3/MACH_Three_Liberty_Bistro.png" width="453" height="503" style="text-align: center;" /></div></figure></li></ul>

In partnership with:

Join us at Liberty Bistro AKA 'MACH Haus' for drinks and canapes on Sunday evening, and watch the sun set over the Statue of Liberty from the banks of the River Hudson.

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Welcome Drinks at MACH THREE

Date:&nbsp;Tuesday, June 18
 Time:&nbsp;07:30 – 08:45
 Location:&nbsp;WPP Campus, 3 World Trade Center, adjacent to the MACH THREE venue, Convene<h3>About the event</h3>Experience an intimate breakfast away from the noise on the 32nd floor of 3 World Trade Center, alongside executive leaders attending MACH THREE. Hosted by VML and Contentful, and brought to you by The Power of MACH, this event offers a unique opportunity to gain early access to our upcoming C-suite, research-based report, "Controlling Content Chaos".

An exclusive breakfast event at MACH THREE to preview a brand new C-suite survey, brought to you by VML, Contentful and the Power of MACH!

Register Now

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MACH THREE VIP Roundtable Breakfast with VML and Contentful

While the tech industry is often associated with coding and engineering, there is a wealth of opportunities for those in non-technical roles to make significant contributions and build successful careers.From project management and marketing to human resources and customer support, non-technical roles are vital to the seamless operation and growth of tech companies. These positions enable organizations to innovate, scale, and deliver exceptional value to their customers.If you're passionate about the tech industry but don't have a technical background, don't miss out on this session!

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Meet Our Speakers:<ul><li>Gabriella Rego</li><li>Nicky Untung</li><li>Sally Farrant</li><li>Naomi Burgess</li><li>Lara Jakob</li></ul>

Join Women in MACH for the  EnlightenHER #8 where we'll discuss "Succeeding in the Tech Industry through non-technical roles". 

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LinkedIn Live: Succeeding in the Tech Industry through non-technical roles

<h4 style="text-align: center;">The Composable Conference @ Convene Willis Tower, Chicago IL USA April 22-24, 2025</h4><h4 style="text-align: center;"></h4>👋 A Big Thank YouTo everyone who joined us in Chicago, thank you. Whether you took the stage, sparked a conversation, or soaked it all in, you made The Composable Conference 2025 unforgettable. <a href="https://community.machalliance.org/home/albums" style="background-color: black;color: White;font-weight: bold;font-size: 20px;border: none;padding: 12px 24px;border-radius: 8px;cursor: pointer;display: inline-block;text-decoration: none;text-align: center;font-family: Arial, sans-serif;" target="_blank">Check out our Community Portal for highlights</a>(Check out the Flickr album <a href="https://www.flickr.com/photos/197473410@N02/collections/72157723731140417/" target="_blank">here)</a>

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The Composable Conference 2025 is where digital and tech leaders turn strategy into action, exploring the future of composable approaches, MACH, and AI-driven innovation.
 Whether you're MACH curious, MACH Active, or a MACH Pro, you'll get expert insights, hands-on workshops, and real-world stories to help build, scale, and future-proof your digital strategy.

<h4 style="text-align: center;">Ready to learn more about what you'll discover at The Composable Conference 2025? ...get ready to formulate your game plan.</h4>
<h5 style="text-align: center;"></h5>
<div style="text-align: center;margin-top: 20px;"><a href="https://register.machalliance.org/hubfs/The%20Composable%20Conference%202025%20Agenda.pdf" style="background-color: #F7CF42;color: black;font-weight: bold;font-size: 18px;border: none;padding: 12px 24px;border-radius: 8px;cursor: pointer;display: inline-block;text-decoration: none;text-align: center;font-family: Arial, sans-serif;" target="_blank">See the agenda</a></div>

Supported by:

*Eligibility to register and receive a FREE pass for this event is restricted to individuals who are employed by an end-user company and not a vendor, reseller, or service provider. To be eligible to attend our conference, your company must generate over $200M in revenue and/or possess the technical complexity that justifies adopting a composable approach.

The Composable Conference 2025 will provide your teams with the impartial, expert guidance needed to craft your transformation strategy and write the next phase of your game plan.

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The Composable Conference 2025

<h3>Co-hosted member event - Mapp/Apply Digital/VTEX</h3>AGENDA:<ul><li>11.30 am: Accreditation and coffee</li><li>12.00 pm: Mapp intro - How embracing MACH impacts positively in your customer’s experience (Ricardas Montvila - VP Global Strategy at Mapp)</li><li>12.15 pm: The MACH approach to success (Suzana Bulearca - Marketing Director at PBSL Group)</li><li>12.30 pm: Mitigating risks to unlock MACH value for Commerce (Alessandro Pavan - UK Partner Manager at VTEX)</li><li>12.45 pm: How to create Tech Systems &amp; Cultures that Deliver (Dom Selvon - Global CTO at Apply Digital &amp; MACH Alliance Board Member)</li><li>1.00 pm: Closing remarks (Ricardas Montvila - VP Global Strategy at Mapp)</li><li>1.15 pm - 3.00 pm: 3P's time - Pizza, Peroni and Popcorn!</li></ul>MAPP LONDON HEAD OFFICE 6th floor, 95 Gresham St, EC2V 7NA&nbsp;(<a href="https://www.google.com/maps/place/Mapp+Digital+UK/@51.5149725,-0.0930537,17z/data=!4m5!3m4!1s0x0:0xd5eceab310090d46!8m2!3d51.5152227!4d-0.0909695?shorturl=1">view map</a>)🗓️ 28th June 2023⏰ 11.30 am - 3.00 pm<a href="https://stuff.mapp.com/mach-meetup-london">Register here</a>*Please note this event is open to MACH Alliance Members only

This is your chance to connect with other MACH members and discuss the pivotal role of a composable Martech environment.

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MACH MEET UP - London

<h4 style="text-align: center;">Registration for this event is now closed! Stay tuned for updates on future opportunities and events.</h4>Missed it? Check out the event <a href="https://flic.kr/s/aHBqjBHVSK" target="_blank">photo gallery!</a>

<h4 style="text-align: center;"></h4>We've ignited the fire with two electrifying Women in MACH Flagship Events in the past two years, and the blaze of success has been nothing short of phenomenal! But this year, we're not just stepping up our game – we're going supernova, ensuring that every passionate soul longing to be part of our movement secures their spot at our exhilarating 1.5-day event!Feel the pulse of the Women in MACH movement – it's contagious! With our second mentorship program launched at MACH 3, our educational series EnlightenHer blazing a trail on LinkedIn with riveting live sessions, and our quickly growing presence in local markets, we're not just making waves – we're creating a tsunami of change.<hr/>Date: September 16, 2024, 4 pm - 6 pm, September 17, 2024, 8 am - 6 pm (BST)Location: <a href="https://maps.app.goo.gl/9Jo49vrzq5PX53z36" target="_blank">Sea containers house</a> - London<hr/>

Save Your Spot

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The growing legion of Women in MACH members is beyond extraordinary. Witnessing not just women, but also our allies (m/f/d) standing shoulder to shoulder with us is amazing. We're embarking on a mission to redefine the tech industry, fighting for diversity and inclusivity for each and every one of us. Together, we're forging a future where every voice is heard, every talent celebrated, and every dream realized.Together, we can #shatterthesiliconceiling!

<h3 style="text-align: center;">Event Purpose</h3>1. Foster Inclusivity and Diversity: Create an environment where women feel welcomed, valued, and supported in the tech industry. Encourage allies (m/f/d) to actively participate in promoting diversity and inclusivity within their workplaces.2. Empowerment Through Networking: Provide opportunities for women to connect with other professionals in the tech industry, fostering mentorship, collaboration, and the exchange of ideas. Encourage supporters to engage in meaningful conversations and mentorship relationships with women attendees.3. Skill Enhancement and Career Development: Offer workshops, panel discussions, and training sessions tailored to the specific needs and challenges faced by women in tech. Empower women to enhance their skills, advance their careers, and overcome barriers to success. Encourage allies (m/f/d) to advocate for equal opportunities and support the professional growth of women in the industry.4. Inspire Leadership and Visibility: Showcase successful women leaders in the tech industry as role models and mentors. Highlight their achievements, leadership qualities, and contributions to the field. Encourage women to aspire to leadership positions and empower supporters to advocate for gender diversity in leadership roles.5. Advocate for Gender Equality: Raise awareness about the importance of gender equality in the tech industry and the benefits of having diverse teams. Advocate for policies and practices that promote equal opportunities, fair treatment, and representation of women in tech. Encourage supporters to become active allies in the fight for gender equality and to use their influence to drive positive change within their organizations and the broader tech community.<hr/>

Find out more information about the keynotes, sessions, and workshops.

View the Agenda

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Women in MACH 2024 Agenda

<hr/><h3 style="text-align: center;">FAQ</h3>What are the benefits of attending Women in MACH: Breaking Barriers, Building Futures?This 1.5-day event will bring together over 300 women in tech and select #Allies (m/f/d) to provide them with mentorship, education, and support. You don’t need to be in a senior role already. We are an open, inclusive community for all professional levels!<ul><li>Connect with like-minded professionals</li><li>Guidance and support from experienced mentors</li><li>Learn new skills and knowledge, collaborate on ideas</li><li>Expand your professional and diverse network</li></ul>Who should attend Women in MACH: Breaking Barriers, Building Futures?1. Women in Tech: Women professionals at all levels of their tech careers, including students, early-career professionals, mid-level managers, executives, entrepreneurs, and industry veterans.2. Allies (m/f/d): Who actively support gender diversity and equality in the tech industry, including colleagues, managers, executives, mentors, sponsors, and advocates.3. Tech Industry Leaders: Representatives from tech companies, startups, venture capital firms, academic institutions, government agencies, and nonprofit organizations who are committed to promoting diversity and inclusion in the tech sector.4. Diversity and Inclusion Professionals: Individuals who specialize in diversity, equity, and inclusion initiatives within organizations, as well as consultants, trainers, and experts in the field.5. Community Stakeholders: Members of local communities, professional organizations, industry associations, and affinity groups who are invested in advancing gender diversity and equality in the tech industry.How do I secure a ticket, and how much does it cost??Sign up here to be one of the first to know. Attendance will be free, so you’ll want to be quick once registration opens!Great that the ticket is free - how about travel and accommodation?We are sponsoring the ticket, you are responsible for booking and paying for your own travel and accommodation. We will happily provide recommendations.Could my company be a sponsor?Yes, We have Sponsorship options available. Please connect with cecily.shives@machalliance.org

Women in MACH in Partnership with WPP and 

Join us at Women in MACH: Breaking Barriers, Building Futures, a dynamic 1.5-day event igniting change in the tech industry. Experience mentorship, networking, and skill enhancement at Sea Containers House, London, on September 16-17, 2024.

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Women in MACH 2024: Breaking Barriers, Building Futures

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NRF 2025: Retail’s Big Show&nbsp;is coming back to New York, and you're invited to join us for an exclusive drinks reception on Monday, January 13 at 5:30 pm, just a short walk from Javits where we will be launching our 2025 Global Annual Research Report. Enjoy the ambience of <a href="https://www.cedricsattheshed.com/" target="_blank">Cedric's At the Shed</a> as you get a first look at our latest industry research,&nbsp;gain valuable market insights, and connect with MACH members and fellow industry leaders who are shaping the future of retail. Registration has now closed

<h2 style="text-align: center;">Event Highlights</h2> <ul><li>2025 Global Annual Research Launch: Get early access to the latest findings that will influence the MACH community and the retail industry.</li><li>Networking Opportunities: Connect with thought leaders and fellow industry professionals in a relaxed and inspiring setting.</li><li>Drinks and Refreshments: Enjoy a selection of drinks as you mingle and discuss the future of retail and MACH. </li><li>Venue: <a href="https://maps.app.goo.gl/brbH9fQiWTAYRfeY9" target="_blank">Cedric's at The Shed</a> - 545 W 30th Street, New York NY 10001 (a short <a href="https://maps.app.goo.gl/N5iyB7GGPhEiRqF49https://maps.app.goo.gl/N5iyB7GGPhEiRqF49" target="_blank">7min walk</a> from Javits) Date &amp; Time: January 13, 5:30-8:30pmET</li></ul>

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<h2 style="text-align: center;">Global Annual Research 2025</h2> Get ready to dive into the future of digital transformation as we launch our highly anticipated 2025 Global Annual Research at NRF in New York. Building on last year’s findings, this year’s report offers new insights into how composable and MACH technologies are reshaping industries across the globe, and the topics that are top of mind for Business Leaders and Technologists alike. Discover how organizations are harnessing MACH to drive innovation, boost operational resilience, and achieve meaningful ROI—even in uncertain economic times. We will also be discussing the challenges that modern businesses are facing as part of their digital strategies, and how to address them.

Curious about the latest developments in the world of MACH and how it's revolutionizing the retail industry? Then you’ve come to the right place. 

Access the 2025 Global Annual Research Report

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MACH @ NRF: Global Annual Research Launch

<h2 style="text-align: center;">Composable in the Real World: Addressing Today's Business Challenges</h2><h4 style="text-align: center;">Apply to attend - limited spots available</h4>This event is designed for:<ul><li>Learn how leading organisations are transitioning from monolithic to composable systems</li><li>Practical insights on reducing total cost of ownership through modern architecture</li><li>Strategic approaches to implementing AI and personalisation at scale</li><li>Direct access to experts from Deloitte Digital, Algolia and Contentful</li></ul>Due to venue capacity limitations, completing this form does not guarantee you a ticket for the event. A confirmation email will be sent with the event details if you're registration was successful.<hr/><h3 style="text-align: center;">Speakers Include:</h3>Setting the stageA MACH year in review, the current business landscape and why composable matters more now than ever.Speakers:<ul><li>Holly Hall - Managing Director, MACH Alliance</li><li>Andy Clarson - Lead Partner, Marketing and Commerce, Deloitte Digital </li></ul>Fireside Chat: Composable in ActionHow Clarks realised real business benefits through their composable transformation.Speaker: Simon Clarke - CIO, Clarks<hr/>

<div style="text-align: center;margin-top: 20px;"><a href="https://www.algolia.com/lp/event-deloitte-composable" style="background-color: #F7CF42;color: black;font-weight: bold;font-size: 18px;border: none;padding: 12px 24px;border-radius: 8px;cursor: pointer;display: inline-block;text-decoration: none;text-align: center;font-family: Arial, sans-serif;" target="_blank">Apply Now</a></div>

Hosted by

Join for an exclusive, in-person afternoon with industry leaders and composable experts, who will showcase real customer stories and share practical advice on successful implementation of a composable strategy.

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Power of MACH: Composable in the Real World

Discover the future of digital commerce at the MACH Meet-Up in Düsseldorf!Secure your place for the MACH Meet-Up on October 12, 2023 in Düsseldorf and learn how the MACH architecture improves efficiency for brands like tonies and accelerates the development of artificial intelligence in digital commerce.*Why should you participate?<ul><li>Find out how MACH increases company agility and reduces costs.</li><li>Learn from experts how AI can get ahead of your customers’ needs.</li><li>Immerse yourself in innovative showcases with artificial intelligence and VR gaming.</li><li>Join industry leaders to discuss the next step in digital commerce. </li></ul>Don't miss the opportunity to exchange ideas with other brands and gain valuable insights.* Places are limited and reserved for brands and companies. All MACH members will be limited to 2 people and will be informed about this directly.

15:00 - 15:30: Networking &amp; welcome drinks15:30 - 3:45 p.m.: Presentation of the MACH Alliance,<a href="https://www.linkedin.com/in/jguthmann/" target="_blank"> Jasmin Guthmann</a>, VP MACH Alliance15:45 - 16:15: Digital transformation with AI. How does your company benefit from digital trends? Keynote speech by <a href="https://www.linkedin.com/in/kseniane/" target="_blank">Ksenia Nekrasova</a>, Data Analytics and ML Lead Specialist, Google Cloud4:30 p.m. - 5:00 p.m.: Panel discussion: Why is MACH the step towards more success and better ROI? Moderated by Jasmin Guthmann, with <a href="https://www.linkedin.com/in/christian-sprinkmeyer/" target="_blank">Christian Sprinkmeyer</a>, Chief Digital Officer at tonies and <a href="https://www.linkedin.com/in/tim-wiese-9b41111a2/" target="_blank">Tim Wiese</a>, Managing Director of ANWR Media GmbH and Sport200017:00 a.m. - 5:30 p.m.: Panel discussion: How can the MACH approach be successfully introduced into teams? Moderated by Jasmin Guthmann, with <a href="https://www.linkedin.com/in/damirdimitrovici/" target="_blank">Damir Dimitrovici</a>, Product Lead at freenow and Ksenia Nekrasova, Data Analytics and ML Lead Specialist, Google Cloud5:30 p.m. - 8 p.m.: Networking

Register here

Welcome to Stockholm and the annual Retail Breakfast Club, on October 20! Meet Jasmin Guthmann, Vice President of the MACH Alliance, Jens Levin, CEO at Sitoo and an expert panel hosted by Brink Commerce, Bluestone PIM and Occtoo.

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MACH Meet Up Düsseldorf

The role of a CTO has evolved significantly, expanding beyond technical investments to a strategic position across departments. In this 40 minute webinar, Alex Priscott, CTO at TFG Brands London, will share his insights into leading the IT function across Hobbs, Phase Eight and Whistles.<hr/>

<ul><li>How to build a tech stack that is fit for purpose</li><li>How to ensure each tech investment you make drives value for your business – maximizing impact, while minimizing cost</li><li>How MACH technology is helping the teams at TFG Brands London solve problems…fast!</li></ul>

Key takeaways from the webinar

<hr/>Date: Thursday, 21st March 2024Time: 2:00 pm (GMT)Speakers: Alex Priscott, CTO at TFG Brands London Romulus Grigoras, CEO &amp; Co-Founder at OneStock

 Click here

For more information, and to register 

In this 40 minute webinar, Alex Priscott, CTO at TFG Brands London, will share his insights into leading the IT function across Hobbs, Phase Eight and Whistles.

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The evolving role of technology leaders: navigating the retail tech landscape in 2024 & beyond

Be one of the front runners for tech and marketing innovation. Optimize your performance with MACH architecture.If you would like to learn what MACH and composable architecture mean and how they can make a real difference to your business or if you are planning to move from legacy infrastructure and go composable and want to learn more about the process, register and join us to find out more!<a href="https://www.eventbrite.de/e/mach-meet-up-sydney-20-tickets-632668718167" target="_blank">Register here now</a>Date and Time - Thursday, July 27. 4 - 8 pm AESTLocation - Fluent Commerce 68 Harrington Street #Level 5 The Rocks, NSW 2000 Australia

If you would like to learn what MACH and composable architecture mean and how they can make a real difference to your business or if you are planning to move from legacy infrastructure and go composable and want to learn more about the process, register and join us to find out more!

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MACH Meet up Sydney 2.0

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<h4>Welcome Drinks on March 24</h4>Kick-off Shoptalk Spring with MACH Alliance! Join us for an exclusive evening of networking, insights, and great conversations with industry peers. Let's talk MACH over drinks! Registration for this event has now closed.

*Eligibility to register for this event is restricted to individuals who are employed by an end-user company and not a technology vendor, reseller, or service provider.

MACH Alliance will be returning for Shoptalk Spring 2025Following the tremendous success of our US Roadshow at Shoptalk Las Vegas last March, we're back again for 2025!Once again, we'd like to extend a warm welcome to all those end-user business and tech leaders eager to connect and dive into the world of MACH.<hr/><ul><li>Save the Date: March 24th–27th, 2025</li><li>Location: Mandalay Bay Resort &amp; Casino, 3950 S Las Vegas Blvd, Las Vegas</li></ul><hr/>

Monday March 24 - 6:00 pm - 9:00 pm: MACH Alliance Welcome Drinks @ B-Side The House of Blues Restaurant &amp; Bar, Mandalay Bay Resort &amp; Casino, 3950 S Las Vegas Blvd, Las Vegas (B-Side entrance is to the right of The House of Blues) Tuesday March 25 - Thursday March 27: "MACH Alliance" Meet Up Lounge Meet with the MACH Alliance team on the Expo Show floor to discuss the latest in Composable approaches and MACH (Shoptalk attendee pass required)

<ul><li>MACH curious? Find out what MACH really means for your business and the impact going composable could have on your company's success.</li><li>Connect with MACH Ambassadors — peers who share similar challenges — and learn how they tackled them through organizational, cultural, and technological change.</li><li>Meet experts from MACH-certified vendors who can talk to you about the details and help make your digital transformation a reality. </li></ul>

Want to know more about what’s next in the world of retail digital customer experience? Then you can’t afford to miss it!

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MACH Alliance @ Shoptalk Spring

<h3>Learn from industry leaders like Emma Sleep and Harry Rosen</h3>With the peak season ending after cyber week 2024, we want to learn how to prepare for the upcoming season and let successful brands share their secrets. Join our exclusive webinar featuring MACH Alliance representatives Jasmin Guthmann, Head of Corporate Communications, Contentstack &amp; Vice President and Executive Board Member, The MACH Alliance, Tovi Heilbronn, Director of Product Management of Harry Rosen and Andreas Westendörpf, CTO of Emma Sleep. Discover their best practices for keeping up with high demand on their eCommerce platforms while consistently delivering outstanding results.During this insightful session, you'll gain valuable insights from experts of the MACH Alliance, including Valtech, Contentstack, Fluent Commerce, Algolia and commercetools on optimizing your strategies to ensure a successful Black Friday, Cyber Monday &amp; peak shopping season experience for your customers. Learn how to navigate the complexities of these busy times and capitalize on the immense opportunities they present.DATE: December 7, 2023 - 3.30 P.M. CET/ 2.30 P.M. BST/ 9.30 A.M. EDT

Unlock expert eCommerce strategies for the busiest times of the year

<ul><li>Jasmin Guthmann Head of Corporate Communications, Contentstack Vice President and Executive Board Member, The MACH Alliance</li></ul><ul><li>Tovi Heilbronn Director of Product Management, Harry Rosen &amp; MACH Alliance Ambassador</li></ul><ul><li>Andreas Westendörpf Chief Technology Officer, Emma Sleep &amp; MACH Alliance Ambassador</li></ul>

About the Speakers

During this insightful session, you'll gain valuable insights from experts of the MACH Alliance, including Valtech, Contentstack, Fluent Commerce, Algolia and commercetools on optimizing your strategies to ensure a successful Black Friday.

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Unlocking Black Friday | Insights from Emma Sleep and Harry Rosen

<h4 style="text-align: center;">Join MACH Alliance at B2B Online Europe 2024</h4>We’re excited to announce that MACH Alliance will be attending B2B Online Europe in Dusseldorf, a key event for digital transformation and innovation in B2B. Join our speaking session on Day 2: December 5, 2024, to discuss optimizing your marketing technology stack: How can you build an efficient, forward-looking tech stack that aligns with your company’s commercial strategy?This two-day event, being held at Düsseldorf, Germany, gathers industry leaders to explore omnichannel strategies and the latest tech innovations. Don’t miss the chance to engage with us and explore how MACH principles are driving the future of B2B commerce.

Get Tickets!

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Day 2 | December 5, 20242:30 PM Panel - Optimising Your Marketing Technology StackJoin Casper Rasmussen, President of the MACH Alliance, along with other industry experts, as they discuss how to build an efficient, future-proof tech stack that aligns with your company’s commercial goals. <ul><li>Understand and implement essential technologies such as eCommerce platforms, CMS, CRM and CDP to boost digital marketing and sales performance</li><li>Ensuring your tech stack is flexible and agile as technologies and business needs evolve</li><li>How can your tech stack transparently demonstrate value to ensure buy-in (and budget) from stakeholders across the business?</li></ul>

MACH Alliance will be at the B2B Online Europe 2024. Join us to explore how MACH technologies are driving agile and scalable solutions in B2B commerce.

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MACH Alliance at B2B Online Europe 2024

Ever wanted to feel more confident speaking in front of a group? Curious about what makes a pitch engaging and impactful? Join Women in MACH for Sell It to Me, an interactive and entertaining workshop led by public speaking coach Emily Luo. Whether you're presenting or part of the audience, this event promises insight, inspiration, and a great time.<h2 style="text-align: center;">What to Expect:</h2><ul><li>3 brave participants will take the stage to pitch an idea, product, or opinion.</li><li>Topics can be silly, serious – as long as it's something you're passionate about (and not a work-pitch!)</li><li>Emily will provide private coaching and feedback to each presenter to help prepare for their presentations and improve their skills. </li></ul>For everyone in the audience, it’s a chance to: ✨ Gain insights into public speaking tips and tricks✨ Learn something new about different areas and interest✨ Catch up with your network and meet new people!

Get your free tickets now

Ever wanted to feel more confident speaking in front of a group? Curious about what makes a pitch engaging and impactful? Join Women in MACH for Sell It to Me, an interactive and entertaining workshop led by public speaking coach Emily Luo. 