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Online Event – January 11, 2023

Calling all Women in MACH and male allies – this is your opportunity to join the next Women in MACH Unite working session.

Come prepared with ideas and be willing to put up your hands to drive parts of this movement, with your fellow Women in Tech, supported by your companies and the MACH Alliance. Your support of Women in MACH will make all the difference.


Jasmin Guthmann Vice President & Executive Board Member of the MACH Alliance

<h4>Date: January 11, 2023 3:00 PM - 4:00 PM GMT </h4>
<a href="https://us06web.zoom.us/meeting/register/tZAlc-mrrD4sHNySibQqd32GqGkaYElevSEo" target="_blank">Register now</a>

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Calling all Women in MACH and male allies - this is your opportunity to join the Women in MACH Unite working session.

Women in MACH Unite working session

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In-person Event - March 26 - 29, 2023

<h2>Attending Shoptalk, Las Vegas, March 26 - 29, 2023? </h2><h2></h2>Missed us live? Watch the MACH Haus @ Shoptalk Vegas Replays<ul><li><a href="https://www.linkedin.com/events/7044555042032386048/comments/" target="_blank">MACH Curious: Picking Your Partners</a>: a discussion with Casey Gannon, Brian Walker, Irina Yurevich</li><li><a href="https://www.linkedin.com/events/7044558392895406080/comments/" target="_blank">Phases of MACH Implementation - How Do I Get Started?</a>: with Becky Parisotto, Chris Bach, Sana Remekie</li></ul><ul><li><a href="https://www.linkedin.com/events/7044559694480228353/comments/" target="_blank">Women in MACH</a>: featuring Casey Gannon, Sharon Gee, and Virginie Cosset</li></ul><ul><li><a href="https://www.linkedin.com/events/7044560417938960386/comments/" target="_blank">MACH Maturity - How Do You Know If Your Business is Ready for MACH?</a>: with Andy Wadsworth, Rick Watson, G Vuckovic, Casper Rasmussen</li></ul><h2></h2>Want to know more about what’s next in the world of retail digital customer experience? Then you can’t afford to miss&nbsp;MACH Haus&nbsp;Las Vegas! Pioneered within the retail sector, MACH architecture (microservices-based, API-first, cloud-native SaaS, and headless) has created the biggest shift in composable, personalized technology in over a decade. Come along and join the MACH Alliance, industry thought leaders and like-minded peers to hear how other retailers are moving from enterprise legacy, to a software stack that provides a flexible, truly open and future-proof architecture. MACH Alliance MACH Haus events<ul><li>Sunday 26th, 6 - 10 pm - drinks reception. Spaces are limited so please email&nbsp;<div><a href="mailto:events@machalliance.org" target="_self">events@machalliance.org</a>&nbsp;if you would like to attend and you will receive confirmation.</div></li><li>Monday 27th, 5 - 6.30 pm - join us for a drinks reception on the Shoptalk Expo floor!</li><li>Monday 27th, 8 - 6 pm, Tuesday 28th, 8 - 6 pm and Wednesday 29th, 8 - 12 pm. The MACH Haus members' lounge is located on the 3rd floor of the Mandalay Bay, Palm C Suite, open.</li></ul><img asset_uid="bltbd12e3a538ab6a2d" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/bltbd12e3a538ab6a2d/6409bfbf316d441017600bc7/Shoptalk_bar_2023.png" height="auto"/>Meet the MACH Alliance members in ShopTalk Las Vegas <img asset_uid="blt2f79a9e9df2bb402" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt2f79a9e9df2bb402/6409bf59a8c2d41089c392ef/Member_map_shoptalk_2023.png" height="auto"/><img asset_uid="bltaf45d7cbf25194c8" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/bltaf45d7cbf25194c8/6409becc82b5176dad09b286/Members_Shoptalk.png" height="auto"/><h1></h1><img asset_uid="blt293115db7c3ee415" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt293115db7c3ee415/6414a1a0f65cb72163b449d8/Artboard_5.png" height="auto"/><h1></h1>

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Want to know more about what’s next in the world of retail digital customer experience? Then you can’t afford to miss MACH Haus Las Vegas!

MACH Haus Las Vegas

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In-person Event - March 27, 2023

Come join us to meet MACH Alliance members and representatives at our MACH meet up in Las Vegas.Enjoy great food, drinks, and live entertainment on us! Date: Monday, March 27, 7-10 pm PDTVenue: Rí Rá Irish Bar, 3930 Las Vegas Blvd South<a href="https://www.applydigital.com/landing/mach-meetup-las-vegas/" target="_blank">Register here</a><h2></h2><figure style = "margin: auto; text-align: center;width: 748px;"><img src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blted595701015c6c3c/641c35325334f8107cb275bd/Untitled_design_(2).png" height="auto" /></figure>

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Join the Alliance and our members at our MACH meet up in Las Vegas.
Enjoy great food, drinks, and live entertainment on us!

MACH Meetup Las Vegas

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Online Event - March 31, 2023

<h2>Be the catalyst for change in your organization - take your skills to the next level </h2>Our Digital Change Masterclass provides the practical tools you need to evolve your organization. <ul><li>Designed for senior technology and eCommerce leaders focused on improving their customers' digital experience</li><li>Made for all backgrounds, nationalities, and educational levels.</li><li>Instil confidence in establishing and leading digital change </li></ul><h2>Three game-changing modules</h2>Master digital change in three online 45-minute live modules — all free to sign up for.<figure style = "float: none;width: auto;max-width:auto;"><a href="https://www.applydigital.com/landing/digital-change-masterclass/" target="_blank"><img asset_uid="blt6485e8da6ec95b82" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt6485e8da6ec95b82/640a3c6a43153734d147384c/Digital_Masterclass_2023.png" height="auto" target="_blank"/></a></figure><img asset_uid="blt206acc1ff28bf16f" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt206acc1ff28bf16f/640a3cd9e5ffbf108e0bbeab/Digital_Change_Masterclass_image_2_.png" height="auto"/>

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Three game-changing modules. Master digital change in three online 45-minute live modules — all free to sign up for.

Digital Change Masterclass

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In-person Event - April 3, 2023

This educational event is designed to help CEOs and their executive teams understand how embracing MACH can positively impact the bottom line.In Forrester's latest e-commerce playbook for 2022, it was argued that in 2023, business leaders need to move away from buying or building technology choices and looking instead to customization and composability.Together with research from Gartner, this confirms that organizations that have adopted a composable ecommerce approach, outpace the competition by 80% in the speed of implementing features. The main philosophy behind composable commerce is MACH - Micro-Service, API first, Cloud native and Headless.<h3></h3>If you are still deciding whether or not to participate, here are 5 good reasons to do so:<h3></h3><ul><li>Find out how to step up your content strategy to increase your conversion rate</li><li>Find out how to improve your architecture to make your business agile</li><li>Learn how to better align your journey with customer expectations</li><li>Learn how you can reduce TCO without compromising on customization</li><li>Learn how to deliver seamless omnichannel experiences that match customer expectations</li></ul><h2></h2><a href="https://meetmachitalia.splashthat.com/" target="_blank">REGISTER NOW </a><h2>Venue</h2>Campus WPP Milano Via Morimondo, 26 Milano<h2>Agenda</h2>16.00 - 16.30WelcomeAccreditations and coffee16.30 - 16.40Introduction to the MACH Alliance&nbsp;Umberto Basso (Managing Director AKQA) & Giuseppe Salinari (CEO - Wunderman Thompson Italy)16.40 - 17.00How to leverage AI and 3D technology to boost the e-commerce experience and increase conversionNicolas Le Pallec (EU Executive Technology Director, AKQA)17.00 - 17.20Wunderman Thompson TBC&nbsp;Giuseppe Salinari (CEO - Wunderman Thompson Italy)17.20 - 17.40Removing barriers to seamless omnichannel experiencesCarola Torrente (Commercial Partnership Manager - Adyen)17.40 - 18.00Headless CMS: The Renaissance of Content ExperienceFrancesca Montisci (Partner Manager - Storyblok)18.00 - 18.20The Modern Approach to e-commerceMark Howes (VP of Sales&nbsp; - BigCommerce)18.20 - 18.30Closing remarksUmberto Basso (Managing Director AKQA) & Giuseppe Salinari (CEO - Wunderman Thompson Italy)18.30 - 20.00Aperitivo & Networking

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Designing composable and flexible systems to face an unpredictable and challenging environment

Future Proof E-Commerce Experience

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Online Event - April 6, 2023

Would you like to find out how AI-powered content can create frictionless global content and increase engagement with customers? Join the webinar on "Revolutionizing Global Content Creation with AI-Powered technology" on April 6th from 4:00 PM to 4:40 PM CEST and hear from Billy Burnet (VP of Marketing at XTM International) and Thomas Peham (VP of Marketing at Storyblok), how AI-powered technology can make your global content frictionless.Speakers: Billy Burnet and Thomas PehamDate: April 6thTime: 4 - 4:40 PM (CEST)<h3><a href="https://info.xtm.cloud/revolutionizing-global-content-creation-with-ai-powered-technology-register" target="_blank">Register here</a></h3>

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Find out how AI-powered content can create frictionless global content and increase engagement with customers.

Revolutionizing Global Content Creation with AI-Powered technology

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Online Event - April 17, 2023

<h2>Be the catalyst for change in your organization - take your skills to the next level </h2>
Our Digital Change Masterclass provides the practical tools you need to evolve your organization. 
<ul>
 <li>Designed for senior technology and eCommerce leaders focused on improving their customers' digital experience</li>
 <li>Made for all backgrounds, nationalities, and educational levels.</li>
 <li>
 Instil confidence in establishing and leading digital change
 
 </li>
</ul>

<h2>Three game-changing modules</h2>Master digital change in three online 45-minute live modules — all free to sign up for.
<figure style="float: none;width: autopx;max-width:auto;"><a href="https://www.applydigital.com/landing/digital-change-masterclass/" target="_blank"><img asset_uid="blt6485e8da6ec95b82" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt6485e8da6ec95b82/640a3c6a43153734d147384c/Digital_Masterclass_2023.png" /></a></figure>


<figure style="margin: auto; text-align: center;width: autopx;"><img asset_uid="blt206acc1ff28bf16f" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt206acc1ff28bf16f/640a3cd9e5ffbf108e0bbeab/Digital_Change_Masterclass_image_2_.png" /></figure>

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Digital Change Masterclass Module 02

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LinkedIn Live: The Importance of Transparency for a Growing MACH Market

MACH Alliance is hosting a LinkedIn live on the 18th of April.<h3></h3><h4>Description: </h4><h3></h3>In this live discussion,<a href="https://www.linkedin.com/in/ecommercestrategyconsulting/" target="_blank"> Rick Watson</a>, e-commerce strategy consultant, and industry commentator will talk with members of our admissions panel and tech council about what it takes to run an independent certification program, its role in helping companies evaluate, adopt and procure "best of need" technology, and why it's important for the industry as more companies adopt composable.<h3></h3><h4>List of speakers:</h4><h3></h3>Ronak Shah: Director, Architecture eCommerce at AWSBenoit Rossignol: Head of Solution Engineering at commercetoolsRoberto Carrera: Strategy Architect at E2XGordana Vuckovic: CRO at Vue Storefront Rick Watson: eCommerce Strategy Consultant and Influencer at RMW Commerce Consulting<a href="https://www.linkedin.com/video/event/urn:li:ugcPost:7049659584222752769/" target="_blank">Register here.</a>

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In this live discussion, Rick Watson, e-commerce strategy consultant, and industry commentator will talk with members of our admissions panel and tech council about what it takes to run an independent certification program, its role in helping companies evaluate, adopt and procure "best of need" technology, and why it's important for the industry as more companies adopt composable.

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In-person Event - April 20, 2023

Learn what&nbsp;<a href="https://machalliance.org/" target="_self">MACH</a> and composable architecture means and how they can make a real difference to your business. If you are planning to move from legacy infrastructure and go composable, and want to learn more about the process, like including when, where, and how to start and select partners, please join us.<a href="https://www.eventbrite.de/e/mach-meet-up-in-munchen-mach-fur-dein-unternehmen-tickets-504634123247" target="_self">Register</a>&nbsp;to join us for drinks, snacks and insightful MACH chats.<h2></h2>20th April 2023<h2></h2>MACH Experiences presented by MACH Enthusiasts3:00 - Meet and Greet3:30 - Welcome to the event by&nbsp;<a href="https://www.linkedin.com/in/jasmin-guthmann-a463a766/" target="_self">Jasmin Guthmann</a>, VP MACH Alliance4:00 - Why you should care about MACH?10 minutes break4:40 - How MACH will improve your company from a technical perspective.10 minutes break5:15 - MACH Deep dive - What are the challenges of transformation to a composable architecture?5:45-7:30 - Drinks & networking6:30 - Stadium Tour<h2></h2><a href="https://www.eventbrite.de/e/mach-meet-up-in-munchen-mach-fur-dein-unternehmen-tickets-504634123247" target="_self">Register Here</a><h2></h2>Venue -&nbsp;Allianz Arena - EventBox 1&nbsp;Werner-Heisenberg-Allee 25 80939 München Germany<h2></h2><img src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blte2bc9df01ca554f3/640b4770c8179210b708737a/Map_for_München.png" height="auto"/>

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Learn what MACH and composable architecture means and how they can make a real difference to your business. If you are planning to move from legacy infrastructure and go composable, and want to learn more about the process, like including when, where, and how to start and select partners, please join us.

MACH MEET up München

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MACH Meet up München

Online Event - May 3, 2023

<h2>Be the catalyst for change in your organization - take your skills to the next level </h2>Our Digital Change Masterclass provides the practical tools you need to evolve your organization. <ul><li>Designed for senior technology and eCommerce leaders focused on improving their customers' digital experience</li><li>Made for all backgrounds, nationalities, and educational levels.</li><li>Instil confidence in establishing and leading digital change</li></ul><h2>Three game-changing modules</h2>Master digital change in three online 45-minute live modules — all free to sign up for.<figure style = "float: none;width: auto;max-width:auto;"><a href="https://www.applydigital.com/landing/digital-change-masterclass/" target="_blank"><img asset_uid="blt6485e8da6ec95b82" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt6485e8da6ec95b82/640a3c6a43153734d147384c/Digital_Masterclass_2023.png"/></a></figure><figure style = "margin: auto; text-align: center;width: autopx;"><img asset_uid="blt206acc1ff28bf16f" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt206acc1ff28bf16f/640a3cd9e5ffbf108e0bbeab/Digital_Change_Masterclass_image_2_.png" /></figure>

Digital Change Masterclass Module 03

In-person Event - May 9 , 2023

<h2></h2>About the event:What better way to wrap up the first day of Shoptalk Europe than by sipping a cocktail with your retail peers and enjoying panoramic views over Barcelona!Network with MACH Alliance Members and top retailers, enjoy drinks and nibbles, chat about composable architecture while enjoying an amazing view over Barcelona. Join us on Tuesday 9th of May at The Skybar at Hotel Iberostar, Plaza de Catalunya, for networking, drinks, food, live music, and composable games.This MACH Alliance networking event is organised by Contentstack, Cloudinary, Algolia, Grid Dynamics, and commercetools.Who is this networking event for?This event is for retailers who are enthusiastic about MACH or want to learn more about MACH and for MACH members*.W﻿hat can you expect?A﻿ night full of composable surprises.Date: Tuesday 9 May, 2023Time: 20:00 to 23:30Location: Sky Bar Hotel Iberostar, Hotel IBEROSTAR, Pl. de Catalunya, 10, 08002 Barcelona, SpainOnly 20 minutes from the Fira Gran Via by metro or taxi.We look forward to seeing you there!*The space is limited to 120 people so we kindly request that MACH Member companies join with no more than 2 people.<h4><a href="https://www.eventbrite.de/e/mach-meet-up-in-the-sky-shoptalk-europe-tickets-595605541207" target="_blank">Reserve a spot</a></h4>

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Meet & greet top retailers to chat about composable architecture while having drinks, fun, and an amazing view.

MACH Meet up in the Sky - Shoptalk Europe

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In-person Event - May 9-11 , 2023

<h2></h2>About the event:Network with MACH Alliance Members and top retailers.We will be present at Location H10 on the map and called 'The Hopscotch Bar powered by MACH Alliance'<figure style="margin-top: auto;margin-right: auto;margin-bottom: auto;margin-left: auto;text-align: center;width: 716px;"><img src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt7d44188f19fb348a/64478bdfd57e320df0d80e23/image.png"/></figure>Our Ambassador Andreas Westendörpf, Chief Technology Officer, Emma - The Sleep Company is one of the speakers.Join him at the Yellow stage for session 1.Title: Simplifying the E-commerce Tech StackDate Time: Wednesday 11th May 2023 | 9:00 - 9:40 CETSession Type: Workshop (1:1 interview with moderator and audience Q&A)Date: Tuesday 9 May to 11 May 2023Time: 20:00 to 23:30Location: Fira Gran Via, Barcelona (Spain)Join us for happy hours talking place at the Hopscotch bar:<ul><li>Tuesday 9th May from 5:40pm CEST</li><li>Weds 10th from 5:35pm CEST</li></ul><h4><a href="https://shoptalkeurope.com/community/tickets" target="_blank">Get your tickets </a></h4>

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Meet & greet MACH Alliance Members and top retailers.

Meet us at Shoptalk Europe

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Online Event - May 16, 2023

Join Fluent Commerce, Mercaux and Orium on May 16th for a lively discussion about business complexity and the power of real-time inventory data. Also joining the discussion is MACH Ambassador Prasad Tangirala, Head of eCommerce Engineering at Conn's HomePlus.Here’s what you can expect to learn:<ul><li>How accurate inventory visibility can help overcome the inherent complexities of a multi-variable product set, particularly for the in-store shopper</li><li>How routing logic and network-driven fulfillment can optimize your supply chain for efficiency</li><li>How a real-time view of inventory empowers both associates and customers</li><li>A case study of a notable furniture retailer</li></ul><a href="https://insights.orium.com/webinar-series-embrace-business-complexity-with-real-time-inventory-data?utm_source=MACH_Alliance&amp;utm_medium=referral&amp;utm_campaign=_Broad_Open_Webinar____full-MACH" target="_blank">REGISTER NOW</a>

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Join Fluent Commerce, Mercaux and Orium on May 16th for a lively discussion about business complexity and the power of real-time inventory data. 

Embrace Business Complexity With Real-time Inventory Data

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Join Kontent.ai and XTM on Tuesday May 16 (2pmET/11amPT) for a roundtable web event titled "Scaling up your content game: The power of personalized localization" where discussions will be around :- Why #personalization is no longer just a nice-to-have- The indisputable benefits of #localization in personalization- How choosing the right tools helps businesses master personalization at scaleYou can look forward to hearing expert insights from Sana Remekie, MACH Ambassador and CEO at Conscia.ai, Sara Basile, Product Director at XTM International, and Alan Anderson, Digital Transformation Director<a href="https://kontent.ai/events-and-webinars/scaling-up-your-content-game-the-power-of-personalized-localization/" target="_blank">REGISTER HERE</a>

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Join Kontent.ai and XTM on Tuesday May 16 (2pmET/11amPT) for a roundtable web event titled "Scaling up your content game: The power of personalized localization"

Scaling up your content game: The power of personalized localization

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In-person Event - May 30 , 2023

Join commercetools, Talon.One, Contentstack, Valtech and Akeneo for the second Nordics chapter, MACH Stockholm hosted by MACH Alliance Members.Bringing together leading Scandinavian B2C, B2B and D2C companies, including Asket, Sinful Group and Nordic Nest for an invitation-only event showcasing the new standard of modern commerce solution/platform- MACH (Microservices based, API-first, Cloud-native SaaS and Headless).<h2></h2><img asset_uid="blt257a454ed49c4789" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt257a454ed49c4789/645bab4c065c957671560fe4/Screenshot_2023-05-10_at_16.33.33.png" width="675" height="379" max-width="675" style="max-width: 675px;width: 675px;height: 379px;"/><h2></h2>Hear from the President of MACH Alliance, Casper Rasmussen & SVP of Technology, Valtech on: What does the agile, flexible and scalable modern commerce look like, and what are the benefits? How it allows brands to future-proof businesses, launch faster and boost customer experience.<a href="https://commercetools.com/events/driving-customer-experience-growth-with-multi-experience-commerce-mach#email-6124f15b-d50a-43ce-8508-8bc61f6d9988/?utm_source=Email&utm_medium=Inbound&utm_content=MACHAlliance&utm_campaign=Event" target="_blank">Register here</a>

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Join commercetools, Talon.One, Contentstack, Valtech and Akeneo for the second Nordics chapter, MACH Stockholm hosted by MACH Alliance Members.

MACH Stockholm: Driving customer experience & digital transformation for growth

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MACH TWO

<a href="https://the.machalliance.org/machtwo/" target="_self">PLEASE CLICK HERE TO GO TO THE UPDATED MACH TWO page </a>MACH TWO will be the 2023 meet-up for the whole MACH community to demonstrate the collaboration and innovation we’ve become known for. Hear from brand leaders who have incredible stories and experiences through which to inspire others. This is our platform to discuss progress, share ideas and showcase real business impact. We'll provide the opportunity to understand the complexities, challenges and opportunities that come with every individual journey from monolith to MACH, and ensure every attendee leaves MACH ready.When: June 13 - 14 Where: Amsterdam - DeLaMar Theater, Marnixstraat 402, 1017 PL Amsterdam, Netherlands Register your interest to attend MACH TWO: To register your interest for the MACH TWO Conference in Amsterdam, June 13 - 14, please check you meet the criteria and then leave your details below - we’ll be in touch with more information and ask you to confirm your registration. Who should attend? <ul><li>Firstly and most importantly end-user business leaders only</li><li>Directors of eCommerce, Digital, Customer Experience (CX), Omnichannel, Multichannel, Technology, Innovation, Online, Trading, User Experience (UX), User Interface (UI), Architecture</li><li>Heads of eCommerce, Content, Brand & Marketing</li><li>Chief Technology Officers</li><li>Chief Digital Officers</li><li>Founders, CEO's & Owners</li><li>Front-end Developers</li><li>Product Owners</li><li>NOTE: Please do not apply using this form if you are a MACH Alliance member - please see the members portal for more details.</li></ul>

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WHY ATTEND MACH TWO?
Join leading practitioners and C-suite from the world of commerce and beyond and embrace the Art & Science behind the future of business technology.

MACH TWO is the only free to attend conference that promises 48 hours of solid MACH from the people who have researched, implemented and learned throughout their transformation journeys.

MACH TWO Conference 

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In-person Event - June 21, 2023

Join Google Cloud, commercetools, and MongoDB for an evening on the rooftop of The McKittrick Hotel at Gallow Green in the heart of New York's warehouse district.WHEN: Wednesday, June 21, 5pm-8pmWHERE: Gallow Green on the rooftop of The McKittrick HotelRSVP: Don't lose your chance to <a href="https://events.mongodb.com/nycretailtechhappyhourmdb" target="_blank">join us!</a> Secure your spot today.

NYC Retail Tech Happy Hour with Google Cloud, commercetools, and MongoDB

NYC Retail Tech Happy Hour

<h3 class="category">Upcoming Events</h3>
 The latest events to inspire, educate & celebrate MACH journeys. Whether you're a thought leader, a MACH enthusiast, or simply MACH curious we welcome you to join the MACH Alliance events.

Upcoming Events

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