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Online Event – January 11, 2023

Calling all Women in MACH and male allies – this is your opportunity to join the next Women in MACH Unite working session.

Come prepared with ideas and be willing to put up your hands to drive parts of this movement, with your fellow Women in Tech, supported by your companies and the MACH Alliance. Your support of Women in MACH will make all the difference.


Jasmin Guthmann Vice President & Executive Board Member of the MACH Alliance

<h4>Date: January 11, 2023 3:00 PM - 4:00 PM GMT </h4>
<a href="https://us06web.zoom.us/meeting/register/tZAlc-mrrD4sHNySibQqd32GqGkaYElevSEo" target="_blank">Register now</a>

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Calling all Women in MACH and male allies - this is your opportunity to join the Women in MACH Unite working session.

Women in MACH Unite working session

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In-person Event - March 26 - 29, 2023

<h2>Attending Shoptalk, Las Vegas, March 26 - 29, 2023? </h2>Want to know more about what’s next in the world of retail digital customer experience? Then you can’t afford to miss&nbsp;MACH Haus&nbsp;Las Vegas! Pioneered within the retail sector, MACH architecture (microservices-based, API-first, cloud-native SaaS, and headless) has created the biggest shift in composable, personalized technology in over a decade. Come along and join the MACH Alliance, industry thought leaders and like-minded peers to hear how other retailers are moving from enterprise legacy, to a software stack that provides a flexible, truly open and future-proof architecture. MACH Alliance MACH Haus events<ul><li>Sunday 26th, 6 - 10 pm - drinks reception. Spaces are limited so please email&nbsp;<div><a href="mailto:events@machalliance.org" target="_self">events@machalliance.org</a>&nbsp;if you would like to attend and you will receive confirmation.</div></li><li>Monday 27th, 5 - 6.30 pm - join us for a drinks reception on the Shoptalk Expo floor!</li><li>Monday 27th, 8 - 6 pm, Tuesday 28th, 8 - 6 pm and Wednesday 29th, 8 - 12 pm. The MACH Haus members' lounge is located on the 3rd floor of the Mandalay Bay, Palm C Suite, open.</li></ul><img asset_uid="bltbd12e3a538ab6a2d" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/bltbd12e3a538ab6a2d/6409bfbf316d441017600bc7/Shoptalk_bar_2023.png" height="auto"/>Meet the MACH Alliance members in ShopTalk Las Vegas <img asset_uid="blt2f79a9e9df2bb402" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt2f79a9e9df2bb402/6409bf59a8c2d41089c392ef/Member_map_shoptalk_2023.png" height="auto"/><img asset_uid="bltaf45d7cbf25194c8" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/bltaf45d7cbf25194c8/6409becc82b5176dad09b286/Members_Shoptalk.png" height="auto"/><h1></h1><img asset_uid="blt293115db7c3ee415" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt293115db7c3ee415/6414a1a0f65cb72163b449d8/Artboard_5.png" height="auto"/><h1></h1>

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Want to know more about what’s next in the world of retail digital customer experience? Then you can’t afford to miss MACH Haus Las Vegas!

MACH Haus Las Vegas

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In-person Event - March 27, 2023

Come join us to meet MACH Alliance members and representatives at our MACH meet up in Las Vegas.Enjoy great food, drinks, and live entertainment on us! Date: Monday, March 27, 7-10 pm PDTVenue: Rí Rá Irish Bar, 3930 Las Vegas Blvd South<a href="https://www.applydigital.com/landing/mach-meetup-las-vegas/" target="_blank">Register here</a><h2></h2><figure style = "margin: auto; text-align: center;width: 748px;"><img src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blted595701015c6c3c/641c35325334f8107cb275bd/Untitled_design_(2).png" height="auto" /></figure>

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Join the Alliance and our members at our MACH meet up in Las Vegas.
Enjoy great food, drinks, and live entertainment on us!

MACH Meetup Las Vegas

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Online Event - March 31, 2023

<h2>Be the catalyst for change in your organization - take your skills to the next level </h2>Our Digital Change Masterclass provides the practical tools you need to evolve your organization. <ul><li>Designed for senior technology and eCommerce leaders focused on improving their customers' digital experience</li><li>Made for all backgrounds, nationalities, and educational levels.</li><li>Instil confidence in establishing and leading digital change </li></ul><h2>Three game-changing modules</h2>Master digital change in three online 45-minute live modules — all free to sign up for.<figure style = "float: none;width: auto;max-width:auto;"><a href="https://www.applydigital.com/landing/digital-change-masterclass/" target="_blank"><img asset_uid="blt6485e8da6ec95b82" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt6485e8da6ec95b82/640a3c6a43153734d147384c/Digital_Masterclass_2023.png" height="auto" target="_blank"/></a></figure><img asset_uid="blt206acc1ff28bf16f" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt206acc1ff28bf16f/640a3cd9e5ffbf108e0bbeab/Digital_Change_Masterclass_image_2_.png" height="auto"/>

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Three game-changing modules. Master digital change in three online 45-minute live modules — all free to sign up for.

Digital Change Masterclass

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In-person Event - April 3, 2023

This educational event is designed to help CEOs and their executive teams understand how embracing MACH can positively impact the bottom line.In Forrester's latest e-commerce playbook for 2022, it was argued that in 2023, business leaders need to move away from buying or building technology choices and looking instead to customization and composability.Together with research from Gartner, this confirms that organizations that have adopted a composable ecommerce approach, outpace the competition by 80% in the speed of implementing features. The main philosophy behind composable commerce is MACH - Micro-Service, API first, Cloud native and Headless.<h3></h3>If you are still deciding whether or not to participate, here are 5 good reasons to do so:<h3></h3><ul><li>Find out how to step up your content strategy to increase your conversion rate</li><li>Find out how to improve your architecture to make your business agile</li><li>Learn how to better align your journey with customer expectations</li><li>Learn how you can reduce TCO without compromising on customization</li><li>Learn how to deliver seamless omnichannel experiences that match customer expectations</li></ul><h2></h2><a href="https://meetmachitalia.splashthat.com/" target="_blank">REGISTER NOW </a><h2>Venue</h2>Campus WPP Milano Via Morimondo, 26 Milano<h2>Agenda</h2>16.00 - 16.30WelcomeAccreditations and coffee16.30 - 16.40Introduction to the MACH Alliance&nbsp;Umberto Basso (Managing Director AKQA) & Giuseppe Salinari (CEO - Wunderman Thompson Italy)16.40 - 17.00How to leverage AI and 3D technology to boost the e-commerce experience and increase conversionNicolas Le Pallec (EU Executive Technology Director, AKQA)17.00 - 17.20Wunderman Thompson TBC&nbsp;Giuseppe Salinari (CEO - Wunderman Thompson Italy)17.20 - 17.40Removing barriers to seamless omnichannel experiencesCarola Torrente (Commercial Partnership Manager - Adyen)17.40 - 18.00Headless CMS: The Renaissance of Content ExperienceFrancesca Montisci (Partner Manager - Storyblok)18.00 - 18.20The Modern Approach to e-commerceMark Howes (VP of Sales&nbsp; - BigCommerce)18.20 - 18.30Closing remarksUmberto Basso (Managing Director AKQA) & Giuseppe Salinari (CEO - Wunderman Thompson Italy)18.30 - 20.00Aperitivo & Networking

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Designing composable and flexible systems to face an unpredictable and challenging environment

Future Proof E-Commerce Experience

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Online Event - April 6, 2023

Would you like to find out how AI-powered content can create frictionless global content and increase engagement with customers? Join the webinar on "Revolutionizing Global Content Creation with AI-Powered technology" on April 6th from 4:00 PM to 4:40 PM CEST and hear from Billy Burnet (VP of Marketing at XTM International) and Thomas Peham (VP of Marketing at Storyblok), how AI-powered technology can make your global content frictionless.Speakers: Billy Burnet and Thomas PehamDate: April 6thTime: 4 - 4:40 PM (CEST)<h3><a href="https://info.xtm.cloud/revolutionizing-global-content-creation-with-ai-powered-technology-register" target="_blank">Register here</a></h3>

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Find out how AI-powered content can create frictionless global content and increase engagement with customers.

Revolutionizing Global Content Creation with AI-Powered technology

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<h2>Be the catalyst for change in your organization - take your skills to the next level </h2>
Our Digital Change Masterclass provides the practical tools you need to evolve your organization. 
<ul>
 <li>Designed for senior technology and eCommerce leaders focused on improving their customers' digital experience</li>
 <li>Made for all backgrounds, nationalities, and educational levels.</li>
 <li>
 Instil confidence in establishing and leading digital change
 
 </li>
</ul>

<h2>Three game-changing modules</h2>Master digital change in three online 45-minute live modules — all free to sign up for.
<figure style="float: none;width: autopx;max-width:auto;"><a href="https://www.applydigital.com/landing/digital-change-masterclass/" target="_blank"><img asset_uid="blt6485e8da6ec95b82" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt6485e8da6ec95b82/640a3c6a43153734d147384c/Digital_Masterclass_2023.png" /></a></figure>


<figure style="margin: auto; text-align: center;width: autopx;"><img asset_uid="blt206acc1ff28bf16f" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt206acc1ff28bf16f/640a3cd9e5ffbf108e0bbeab/Digital_Change_Masterclass_image_2_.png" /></figure>

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Digital Change Masterclass Module 02

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In-person Event - April 20, 2023

Learn what&nbsp;<a href="https://machalliance.org/" target="_self">MACH</a> and composable architecture means and how they can make a real difference to your business. If you are planning to move from legacy infrastructure and go composable, and want to learn more about the process, like including when, where, and how to start and select partners, please join us.<a href="https://www.eventbrite.de/e/mach-meet-up-in-munchen-mach-fur-dein-unternehmen-tickets-504634123247" target="_self">Register</a>&nbsp;to join us for drinks, snacks and insightful MACH chats.<h2></h2>20th April 2023<h2></h2>MACH Experiences presented by MACH Enthusiasts3:00 - Meet and Greet3:30 - Welcome to the event by&nbsp;<a href="https://www.linkedin.com/in/jasmin-guthmann-a463a766/" target="_self">Jasmin Guthmann</a>, VP MACH Alliance4:00 - Why you should care about MACH?10 minutes break4:40 - How MACH will improve your company from a technical perspective.10 minutes break5:15 - MACH Deep dive - What are the challenges of transformation to a composable architecture?5:45-7:30 - Drinks & networking6:30 - Stadium Tour<h2></h2><a href="https://www.eventbrite.de/e/mach-meet-up-in-munchen-mach-fur-dein-unternehmen-tickets-504634123247" target="_self">Register Here</a><h2></h2>Venue -&nbsp;Allianz Arena - EventBox 1&nbsp;Werner-Heisenberg-Allee 25 80939 München Germany<h2></h2><img src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blte2bc9df01ca554f3/640b4770c8179210b708737a/Map_for_München.png" height="auto"/>

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Learn what MACH and composable architecture means and how they can make a real difference to your business. If you are planning to move from legacy infrastructure and go composable, and want to learn more about the process, like including when, where, and how to start and select partners, please join us.

MACH MEET up München

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MACH Meet up München

<h2>Be the catalyst for change in your organization - take your skills to the next level </h2>Our Digital Change Masterclass provides the practical tools you need to evolve your organization. <ul><li>Designed for senior technology and eCommerce leaders focused on improving their customers' digital experience</li><li>Made for all backgrounds, nationalities, and educational levels.</li><li>Instil confidence in establishing and leading digital change</li></ul><h2>Three game-changing modules</h2>Master digital change in three online 45-minute live modules — all free to sign up for.<figure style = "float: none;width: auto;max-width:auto;"><a href="https://www.applydigital.com/landing/digital-change-masterclass/" target="_blank"><img asset_uid="blt6485e8da6ec95b82" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt6485e8da6ec95b82/640a3c6a43153734d147384c/Digital_Masterclass_2023.png"/></a></figure><figure style = "margin: auto; text-align: center;width: autopx;"><img asset_uid="blt206acc1ff28bf16f" src="https://images.contentstack.io/v3/assets/bltb9eff0ec0532965e/blt206acc1ff28bf16f/640a3cd9e5ffbf108e0bbeab/Digital_Change_Masterclass_image_2_.png" /></figure>

Digital Change Masterclass Module 03

MACH TWO

<a href="https://the.machalliance.org/machtwo/" target="_self">PLEASE CLICK HERE TO GO TO THE UPDATED MACH TWO page </a>MACH TWO will be the 2023 meet-up for the whole MACH community to demonstrate the collaboration and innovation we’ve become known for. Hear from brand leaders who have incredible stories and experiences through which to inspire others. This is our platform to discuss progress, share ideas and showcase real business impact. We'll provide the opportunity to understand the complexities, challenges and opportunities that come with every individual journey from monolith to MACH, and ensure every attendee leaves MACH ready.When: June 13 - 14 Where: Amsterdam - DeLaMar Theater, Marnixstraat 402, 1017 PL Amsterdam, Netherlands Register your interest to attend MACH TWO: To register your interest for the MACH TWO Conference in Amsterdam, June 13 - 14, please check you meet the criteria and then leave your details below - we’ll be in touch with more information and ask you to confirm your registration. Who should attend? <ul><li>Firstly and most importantly end-user business leaders only</li><li>Directors of eCommerce, Digital, Customer Experience (CX), Omnichannel, Multichannel, Technology, Innovation, Online, Trading, User Experience (UX), User Interface (UI), Architecture</li><li>Heads of eCommerce, Content, Brand & Marketing</li><li>Chief Technology Officers</li><li>Chief Digital Officers</li><li>Founders, CEO's & Owners</li><li>Front-end Developers</li><li>Product Owners</li><li>NOTE: Please do not apply using this form if you are a MACH Alliance member - please see the members portal for more details.</li></ul>

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MACH TWO Conference will take place in Amsterdam on June 13 - 14, 2023 - register your interest to attend now!

MACH TWO 

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<h3 class="category">Upcoming Events</h3>
 The latest events to inspire, educate & celebrate MACH journeys. Whether you're a thought leader, a MACH enthusiast, or simply MACH curious we welcome you to join the MACH Alliance events.

Upcoming Events

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