2024 MACH Impact Awards
The 2024 MACH Impact Awards occurred during MACH THREE on June 17 and 18, 2024 in New York City. This was the third year the Alliance has hosted the awards program. Almost 150 entries were submitted with a significant increase in submissions for non-commerce categories showing that MACH is moving more and more beyond retail. New for this year, were three Grand Prix Awards for Best Digital Experience, Overall Change, and Innovation.
Open to any business across the globe, the MACH Impact Awards aim to raise awareness of the difference MACH-led projects are making in solving complex technical problems and creating measurable business value. Nominations were evaluated by a panel of 21 independent judges including MACH practitioners, industry analysts, and journalists. Each award was judged on the project outcomes using MACH technologies to achieve or exceed objectives.
MACH Impact Awards '24 Winners
Award Finalists
Team of the Year Award
- Clarks
- Mattel
- Varner
Contributor of the Year
- Prasad Tangirala, VP of e-commerce engineering, Conn’s HomePlus
- Justin Thomas, Head of Digital Experience, Kraft Heinz
- Deepak Madhavan, Director of Enterprise Architecture, Mattel
- Meriel Neighbour, Head of Digital Product Delivery and Transformation, Clarks
Best B2B Project
- BASF
- TradeTools
- Hynds Group
- Cymax Group Technologies
Best Retail Project
- White Stuff
- The Last Hunt — Altitude Sports
- Clarks
- Wild Fork Foods
Best Health & Wellness Project
- Vision Healthcare
- Grove Collaborative
- National Veterinary Associates
Best Travel, Tourism & Hospitality Project
- Melbourne Convention and Exhibition Centre
- Air France-KLM
- Wendy’s
- Mount Hood Meadows
Best Manufacturing (consumer goods) Project
- Mattel
- Kraft Heinz
Best Breaking New Ground Project - Awarded to a project for the most outstanding use of MACH technologies in a sector that has yet to be disrupted or is to date mostly unchallenged.
- Interflora
- Metrolinx
- Micheldever
- Best Digital Experience Award - Awarded to the project that demonstrably delivers unique, front-end experience(s). The winning entry will demonstrate the business value of the project, and how MACH technologies were crucial in delivering an innovative digital experience.
- Best Overall Change Project - Awarded to the project that most effectively managed the transition from monolith to MACH, not only in the tech strategy but effective management of the change in processes and tools that are required to best support the business strategy.
- Best Innovation Project - Awarded to the project that demonstrates exceptional creativity, effectiveness, and impact using MACH technologies. The winner will be evaluated based on their ability to pioneer groundbreaking solutions, drive technological advancements, and deliver tangible results.
“Winning the MACH Impact Award had a significant impact on our project, providing credibility across the entire organization and giving it the exposure needed to continue to thrive.”
– Marc Lamothe - Director of Web Technology, American Bath Group, MACH Impact Award Winner, Best Overall Change Category 2023
MACH Impact Awards Jury
