To further advance the mission of the MACH Alliance, we are proud to welcome our first six MACH Alliance Ambassadors. The ambassadors, primarily from companies implementing MACH technology, have graciously committed their time and energy to support the mission of the MACH Alliance by writing, speaking, and serving as subject matter experts on MACH. Ambassadors will also be advising the various committees of the MACH Alliance and its member organizations on how to best support MACH as a technology standard and vision.

The MACH Alliance ambassador program was first announced two weeks ago and we have seen an overwhelming positive response from our community. Enterprises who have successfully modernized their architectures are excited to have a space to share what they learned along the way, and companies early in their journey are eager to tap into that valuable insight.

The initial 20 seats of the MACH Alliance ambassador program are being carefully selected to provide a wide range of experience across industries and backgrounds. We’re excited to kick-off the program with six exemplary ambassadors - passionate people who believe in MACH and have experience and stature in the technology and business communities.


The MACH Alliance is proud to partner with these innovative professionals to advocate for modern, composable technology as the best solution for liberating businesses across the globe. We are very pleased to introduce our community to our first six ambassadors:

Adam Sturrock

Adam co-founded Moltin in 2013, one of the first truly headless eCommerce platforms in the market. Moltin graduated from Ignite100, the accelerator program, in late 2013 and Y Combinator's Winter 2015 batch, going on to raise over $10 million in funding and attracting tens of thousands of developers to the platform. Moltin was acquired in late 2019 and Adam has since become a consultant for SaaS vendors and a solution architect for enterprise retailers and brands.

Eric Halvorsen

Eric Halvorsen is a Senior Digital Architect at Ulta Beauty, leading the architecture and design of new, cloud-native digital commerce experiences built on the principles of MACH. During his time at Ulta, he's played several roles, including ATG Solution Architect and Full-Stack Developer for Ulta.com. As Solution Architect, he defined and executed a multi-year technical roadmap for adopting headless architecture. Before working at Ulta, he was a Senior Software Engineer at Kohl's.

Gireesh Sahukar

Gireesh Sahukar is the Senior Director of Digital at Dawn Foods, and oversees Dawn’s Digital Innovation Hub, an office created to drive digital innovation and elevate the company’s service offerings to exceed customers’ needs. Gireesh has been helping companies adopt, grow and stabilize eCommerce, engage customers online and help them build business models that enable their future state.

Before joining Dawn, Gireesh was Director of Digital Architecture and Delivery at Keurig Dr Pepper, where he led the direct-to-consumer eCommerce, data analytics, customer service, and brand marketing platforms used to run their omnichannel business.

Matt Webb

Matt is a technology lead with over 20 years of global experience at CTO level for large digital agencies, delivering projects in the field ranging from enterprise content management, eCommerce, data and microservices architectures, through to the Internet of things (IoT), Augmented/Virtual reality, and Artificial Intelligence. Matt has built, integrated and led tech teams all over the world. He also lectures in Artificial Intelligence, Augmented Reality and IoT at many training workshops and universities.

Peter Burggraaff

Peter Burggraaff is Partner & Director at Boston Consulting Group, where he works with leading retailers and consumer brands around the world. Together with client tech teams and partners he designs and executes omnichannel digital transformations, including set-up of microservices architecture and product organization.

Before joining BCG 12 years ago, Peter was CIO of a retailer in New Zealand and managing partner at a digital agency in the Netherlands.

Anjali Subburaj

Dr Anjali Subburaj is digital commerce chief architect for Mars, where she applies her extensive knowledge and expertise as an architect to lead the strategic technology initiatives in the domain of Digital Commerce, ERP, supply chain systems, and other relevant domains.

As a technology leader who has delivered multi-million pound digital transformation projects, Anjali believes in opening up the channels of communication between IT and business, in order to foster a culture of change that supports agility.

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