Where Partnership Meets Strategy
The first WAIR Partner Summit brings together their global and local partner ecosystem for an afternoon of alignment, ambition, and connection, the evening before our 24Hour WAIR Journey.
This is not just another event. It is a chance to be part of a selected circle of partners, get early visibility on what’s coming next at WAIR, and position yourself at the center of the ecosystem. Together, participants will explore how to strengthen collaboration across markets, support expansion into new regions, and build stronger joint cases for lifestyle retailers and brands.
What to expect
During the summit, WAIR will cover:
- WAIR’s global organization & JV model — how they are structured and where partners fit in
- Partner ecosystem introductions — connect with organizations targeting the same lifestyle retail and brand ecosystem
- Partner strategy & onboarding framework — their vision for segmentation, collaboration, and mutual success
- Product vision & roadmap — where WAIR is headed and what it means for your clients
- Partner testimonials — real collaboration stories and pipeline examples
- 24Hour WAIR Journey event details — opportunities to take part in our marketing activities, gain visibility alongside WAIR and our clients, and explore partner participation options, including selected sponsorship opportunities and exclusive attendee benefits
After the session, conversations continue with a walk through historic Amsterdam followed by dinner.
The Evening at a Glance
- 16:00 Welcome drinks — Broker's Bar, Meet Berlage
- 16:30 Summit program kicks off
- 18:30 Closing remarks & drinks
- 19:30 Walk and dinner

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