NRF 2027 Executive Roundtables | MACH Alliance
Jan 8 2027 - By Alliance
Shaping the future of AI and commerce, together.
Ahead of NRF 2027, MACH Alliance is bringing together a select group of senior retail and brand leaders for an exclusive morning of executive roundtable discussions.
As AI agents reshape how enterprises operate, engage customers, and drive growth, leaders face a new set of strategic and technological decisions. These conversations offer an opportunity to exchange perspectives with industry peers, explore emerging challenges, and share approaches to navigating what's next.
With approximately 50 participants across five intimate roundtables, the experience is designed for candid, peer-to-peer discussion under the Chatham House Rule.
Explore the Conversations
When the Customer Is an Agent - How should brands prepare for a world where AI agents discover, evaluate, and purchase products on behalf of customers?
Trust and Fraud in the AI Era - How can enterprises manage security, accountability, and trust as AI agents take on greater autonomy?
Managing Agent Sprawl - How can organizations maintain visibility, governance, and control as AI agents proliferate across the enterprise?
Build, Buy, or Combine? - Where should enterprises invest in proprietary AI capabilities, and when does it make sense to leverage existing solutions?
Getting AI to Pay Off - How can organizations move beyond AI experimentation to deliver measurable business value?
Who Should Attend?
This invitation-only experience is designed for senior retail and brand-side decision-makers responsible for shaping enterprise technology and business strategy.
Participants will include CIOs, CTOs, CISOs, Chief Digital Officers, enterprise architects, and senior leaders across ecommerce, digital platforms, customer experience, and transformation.
Participation from MACH Alliance member companies is exclusive to sponsoring members. Attendance for end-user leaders is complimentary and subject to confirmation.
Join the Conversation
Space is limited to ensure meaningful discussion and exchange among participants.
This is an independent MACH Alliance event held ahead of NRF 2027 and is not part of the official NRF program.
