NRF 2026: Retail’s Big Show
Jan 11 - 13, 2026 - By Alliance
About the Event
MACH Alliance is heading to New York for NRF 2026: Retail’s Big Show, joining our partners in the rooms where the real conversations about AI, composable architectures, and digital commerce are happening. If you want signal over noise during NRF week, here’s where you’ll find us.
Let’s Connect at NRF
Want to discuss the Agent Ecosystem, membership, or composable architecture in the AI era? Let's meet.
Events:
Gatherings below are partner-hosted with limited capacity. Please confirm eligibility before registering.
January 11
- Rise & Retail – Hosted by commercetools, Algolia, OneStock & Apply Digital
A relaxed rooftop brunch to reset, connect, and kick off NRF above the chaos.
11:30 AM | Refinery Rooftop, NYC | Invite-only
Register → - AI Sync & Sip – Hosted by Perficient, Kibo, Coveo, Akeneo & MACH Alliance
A networking happy hour to unwind after the first day of NRF with curated drinks, appetizers, and vibrant conversations.
5–7 PM | Cedric’s at The Shed
Register → - Storyblok x AWS Afterhours
An evening of networking, inspiring stories, and refreshments at the Classic Car Club Manhattan.
5–7 PM | Classic Car Club Manhattan
Register →
January 12
- Blueprints & Bagels – Enactor NRF Breakfast
7:30 am - 9:30 am | The Wilson, Address: 132 W 27th St, New York, NY 10001, United States
Register →
- AI & Avocados: Retail Leaders Breakfast at NRF
9:30 AM–12 PM | Bluestone Lane (TBC)
A morning session exploring emerging agentic commerce patterns and early AI-native customer journeys. Focused morning on agentic commerce use cases, with Vercel and ecosystem partners.
Register → - Bloomreach NRF Retreat
9 AM–5 PM | Electric Lemon, Hudson Yards
An elevated, relationship-focused retreat offering quality time with merchants, partners, and industry leaders. Breakfast Segment featuring MACH Alliance.
Register → - AI for Marketplace Innovation: Executive Dinner – Hosted by Marketplacer, FluentCommerce, Versori, Spur & AIONOS
An invitation-only dinner bringing marketplace leaders together for thought leadership, cocktails, and a private roundtable on how AI is reshaping marketplace operations.
7:30–10:30 PM | Chatti by Regi Mathew
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January 13
- Composable Coffee & Happy Hour with Uniform & MACH Alliance
5–7 PM | WRK SPACE (Unit 1500), Arts Building, 336 West 37th St, New York, NY 10018
A relaxed networking event for digital leaders, designed for high-caliber conversations among brand and agency executives.
Register → 2026 NRF VIP Reception at the British Residence - UK Department of Trade & Industry Reception
6–8 PM
An evening reception hosted by the UK Department of Trade & Industry, bringing together UK retailers, agencies, and trade leaders.
Get in touch to register →