Agentic AI moves every day. Everyone has an opinion on it. Far fewer know how their organization actually measures up. MACH X: Amsterdam is two invite-only days where senior enterprise, brand and retail leaders get specific – what they built, what it took, what they learned – and benchmark their progress against peers doing the same work.
Day one is at Felix Meritis. Day two venue, agenda and speakers to be announced.

MACH X came to Amsterdam in 2026. We’re back in 2027.
Enterprise leaders in the room
Countries represented
Days of practitioner-led sessions and curated networking
From the people who were in the room
MACH X is one of the few events where the talks don’t hold back. People show and tell how they are building, no fluff, and you learn a lot because of that.
When they said it’s a no sales pitch conference, it really was that and more. Real conversations and real-life use cases.
The real value of the sessions was the focus on the transition that matters most right now: moving AI from POC to Production.

