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MACH Alliance presents

MACH X: Amsterdam

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Felix Meritis, Amsterdam

Agentic AI moves every day. Everyone has an opinion on it. Far fewer know how their organization actually measures up. MACH X: Amsterdam is two invite-only days where senior enterprise, brand and retail leaders get specific – what they built, what it took, what they learned – and benchmark their progress against peers doing the same work.

Day one is at Felix Meritis. Day two venue, agenda and speakers to be announced.

Register your interest
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MACH X: Amsterdam 2026, by the numbers

MACH X came to Amsterdam in 2026. We’re back in 2027.

380

Enterprise leaders in the room

21

Countries represented

2

Days of practitioner-led sessions and curated networking

Testimonials

From the people who were in the room

MACH X is one of the few events where the talks don’t hold back. People show and tell how they are building, no fluff, and you learn a lot because of that.

Gus FuneCTO, BÆRSkin Tactical

When they said it’s a no sales pitch conference, it really was that and more. Real conversations and real-life use cases.

Manish ChimnaniEcommerce Manager, Beiersdorf

The real value of the sessions was the focus on the transition that matters most right now: moving AI from POC to Production.

Amber GargrishSr. AI Program Manager, Unilever

What two days at MACH X look like: