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MACH X: Amsterdam Speakers

29-30 September, 2026

Daniel Gebler
Picnic

Daniel Gebler

Founder & CTO, Picnic
Antonia Hansen
JD Sports Fashion

Antonia Hansen

Group Director of Product, JD Sports Fashion
Rakesh Radhakrishnan
Virgin Media O2

Rakesh Radhakrishnan

Digital and Technology Transformation Director, Virgin Media O2
Tjeerd Brenninkmeijer
Bloomreach

Tjeerd Brenninkmeijer

Executive Vice President, EMEA, Bloomreach

Talks about:

MACH X: Amsterdam Co-host

Dana Lawson
Netlify

Dana Lawson

CTO, Netlify

Talks about:

MACH X: Amsterdam Co-host

Martijn Ameling
Rituals

Martijn Ameling

Director Digital Architecture, Rituals
Alex Black
easyJet holidays

Alex Black

Head of Digital Product, easyJet holidays
Pratyush Sinha
Decathalon

Pratyush Sinha

Head of Responsible Artificial Intelligence, Decathalon
Frank Baalbergen
Siemens Industry Software Netherlands and member of the AIUC-1 Consortium

Frank Baalbergen

CISO, Siemens Industry Software Netherlands and member of the AIUC-1 Consortium
Jim Drury
Virgin Media O2

Jim Drury

Head of Platform Innovation, Virgin Media O2
Adam Ull
H&M

Adam Ull

Global Head of Product, Marketing Content, H&M
Tomas Antvorskov Krag
Hobbii

Tomas Antvorskov Krag

CTO, Hobbii
Doug Wooten
Charles Tyrwhitt

Doug Wooten

IT Director, Charles Tyrwhitt
Peter Goggin
Dr. Martens

Peter Goggin

EMEA CTO, Dr. Martens
Emilija Frew
Pierce Group

Emilija Frew

CTO, Pierce Group
Sam Wong
Mark Anthony Group

Sam Wong

Senior Director of Data & AI, Mark Anthony Group
Miriam Kniep
ifm electronic GmbH

Miriam Kniep

Project Lead E-Commerce, ifm electronic GmbH
Neil Bennett
Post Office Ltd

Neil Bennett

CISO, Post Office Ltd
Aanshi Desai
Blacklane

Aanshi Desai

Sr. Product Manager, Blacklane
Alessandro Tripi
PhotoSì spa

Alessandro Tripi

Customer Retention & Monetization Lead, PhotoSì spa
Paweł Kalita
Pierce Group

Paweł Kalita

Head of Architecture, Pierce Group
Wietse Smits
Intergamma

Wietse Smits

Product Owner E-Commerce & Fulfillment, Intergamma
Sven Rosemann
flaconi

Sven Rosemann

CTO, flaconi
Louis Adamou
Loaf

Louis Adamou

Technical Director, Loaf
Sezin Cagil
Dr. Martens

Sezin Cagil

Head of Unified Commerce Technology, Dr. Martens
Tegan Snyder
Solventum

Tegan Snyder

Global Digital Transformation Leader - Dental Solutions, Solventum
Mario Holt
ifm electronic GmbH

Mario Holt

VP Digital Sales and Services, ifm electronic GmbH
Michael Klazema
ContentValueChain.ai

Michael Klazema

Founder, ContentValueChain.ai
Oliver Gunning
Your Golf Travel

Oliver Gunning

Chief Marketing Officer, Your Golf Travel
Simon Edwards
Charles Tyrwhitt

Simon Edwards

Cybersecurity Architect, Charles Tyrwhitt
Simoné Ciccioni
PhotoSì

Simoné Ciccioni

AI Enterprise Manager, PhotoSì
Ory Adler
Innovate Marketing

Ory Adler

Partner & Co-Founder, Innovate Marketing
Serena Chaudhry Pandey
commercetools

Serena Chaudhry Pandey

Global Communications Manager, commercetools

Talks about:

Technology Track Host

Genevieve Broadhead
MongoDB

Genevieve Broadhead

Director, Industry Solutions, MongoDB
Holly Worst
Adyen

Holly Worst

VP of Retail - GTM Strategy, Adyen
Andy Clarson
Deloitte Digital

Andy Clarson

Partner, Deloitte Digital

Talks about:

Governance and Security Track Host & Panel Moderator

Travis Hess
Commerce

Travis Hess

CEO, Commerce
Kerrigan Baron
Fidget Labs

Kerrigan Baron

Co-Founder & CTO, Fidget Labs
Josh Blyskal
Profound

Josh Blyskal

Head of Education, Profound
Matthew Law
Virgin Media O2

Matthew Law

Senior Software Engineer, Virgin Media O2
Anton Koval
Commerce

Anton Koval

Lead PMM Ecosystem & Alliances, Commerce

Talks about:

Roundtable Lead

Markus Tillman
Accenture Song

Markus Tillman

Managing Director and Commerce Lead CCE, Accenture Song

Talks about:

Roundtable Lead

Luke Roberts
Bynder

Luke Roberts

Global Director Digital Strategies & Growth, Bynder

Talks about:

Roundtable Lead

John Williams
Amplience

John Williams

Co-CEO & CTO, Amplience

Talks about:

Roundtable Lead

Jonathan Summerfield
Xiatech

Jonathan Summerfield

Founder & CEO, Xiatech

Talks about:

Roundtable Lead