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MACH X Member Day
Agenda
Who is this for? MACH Alliance members who want to find, build, and activate partnership opportunities across the ecosystem — and get more from the connections they already have.
MACH Alliance Community Chair
Jasmin Guthmann is a strategist, storyteller, and executive leader operating at the forefront of business transformation and modern technology. As former Vice President and board member, now Community Chair of the MACH Alliance, she empowers organizations to cut through complexity and drive tangible outcomes through clarity, creativity, and composable thinking. With a strong track record in leadership and digital innovation, Jasmin brings sharp insight and a compelling narrative style to every stage. She is known for making complex concepts accessible, energizing audiences with practical strategies and fresh perspectives that resonate across industries. In April 2025, she published "If There Is a Will, There Is a Way" — a bold, no-nonsense guide to unlocking individual and organizational potential by focusing on what truly matters. Jasmin’s message is rooted in action, accountability, and the mindset shift required to succeed in today’s dynamic business landscape.
President at MACH Alliance
Jason Cottrell is the the President of the MACH Alliance and Founder & CEO of Orium, the leading composable and adaptive commerce consultancy in the Americas. He works closely with enterprise clients and strategic partners to prepare businesses for hybrid human–agent experiences. Under his leadership, Orium helps organizations modernize their technology foundations and unlock new levels of speed, scale, and intelligence in how they serve customers across channels.
Customer Education Specialist at Crossbeam
Thomas Edwards is a Customer Education Specialist at Crossbeam, where he helps teams embed Ecosystem-Led Growth (ELG) into their day-to-day, and change how they think about revenue in the process. Before joining Crossbeam, Thomas worked at Reveal, focusing on activation, customer support, and onboarding. Following the merger between Reveal and Crossbeam in 2024, his focus shifted to the instructional and organizational side of ELG adoption: designing learning that sticks and reframing how companies work with partners.
Director of Alliance Partnerships at Crossbeam
Kevin Linehan is a partnerships and go-to-market leader with deep experience building and scaling ecosystem-driven revenue strategies in SaaS. As Director of Alliance Partnerships at Crossbeam, he works with leading technology companies to operationalize partnerships – helping teams move from relationship-driven programs to data-driven, revenue-generating motions. Prior to Crossbeam, Kevin spent time at HubSpot, where he helped grow and evolve the company's partner ecosystem, gaining firsthand experience in how partnerships can accelerate pipeline, influence deals, and drive long-term customer growth. Today, Kevin focuses on how modern partner teams can more effectively collaborate across sales, marketing, and customer success – and how emerging technologies like AI are reshaping the role of partnerships from coordination to revenue orchestration.
To get the most from the working session, come with an active Crossbeam account or a working understanding of your customer base, a list of target partners, and your top 10–15 target accounts for the current half.
Customer Education Specialist at Crossbeam
Thomas Edwards is a Customer Education Specialist at Crossbeam, where he helps teams embed Ecosystem-Led Growth (ELG) into their day-to-day, and change how they think about revenue in the process. Before joining Crossbeam, Thomas worked at Reveal, focusing on activation, customer support, and onboarding. Following the merger between Reveal and Crossbeam in 2024, his focus shifted to the instructional and organizational side of ELG adoption: designing learning that sticks and reframing how companies work with partners.
Director of Alliance Partnerships at Crossbeam
Kevin Linehan is a partnerships and go-to-market leader with deep experience building and scaling ecosystem-driven revenue strategies in SaaS. As Director of Alliance Partnerships at Crossbeam, he works with leading technology companies to operationalize partnerships – helping teams move from relationship-driven programs to data-driven, revenue-generating motions. Prior to Crossbeam, Kevin spent time at HubSpot, where he helped grow and evolve the company's partner ecosystem, gaining firsthand experience in how partnerships can accelerate pipeline, influence deals, and drive long-term customer growth. Today, Kevin focuses on how modern partner teams can more effectively collaborate across sales, marketing, and customer success – and how emerging technologies like AI are reshaping the role of partnerships from coordination to revenue orchestration.
Customer Education Specialist at Crossbeam
Thomas Edwards is a Customer Education Specialist at Crossbeam, where he helps teams embed Ecosystem-Led Growth (ELG) into their day-to-day, and change how they think about revenue in the process. Before joining Crossbeam, Thomas worked at Reveal, focusing on activation, customer support, and onboarding. Following the merger between Reveal and Crossbeam in 2024, his focus shifted to the instructional and organizational side of ELG adoption: designing learning that sticks and reframing how companies work with partners.
Director of Alliance Partnerships at Crossbeam
Kevin Linehan is a partnerships and go-to-market leader with deep experience building and scaling ecosystem-driven revenue strategies in SaaS. As Director of Alliance Partnerships at Crossbeam, he works with leading technology companies to operationalize partnerships – helping teams move from relationship-driven programs to data-driven, revenue-generating motions. Prior to Crossbeam, Kevin spent time at HubSpot, where he helped grow and evolve the company's partner ecosystem, gaining firsthand experience in how partnerships can accelerate pipeline, influence deals, and drive long-term customer growth. Today, Kevin focuses on how modern partner teams can more effectively collaborate across sales, marketing, and customer success – and how emerging technologies like AI are reshaping the role of partnerships from coordination to revenue orchestration.
Customer Education Specialist at Crossbeam
Thomas Edwards is a Customer Education Specialist at Crossbeam, where he helps teams embed Ecosystem-Led Growth (ELG) into their day-to-day, and change how they think about revenue in the process. Before joining Crossbeam, Thomas worked at Reveal, focusing on activation, customer support, and onboarding. Following the merger between Reveal and Crossbeam in 2024, his focus shifted to the instructional and organizational side of ELG adoption: designing learning that sticks and reframing how companies work with partners.
Director of Alliance Partnerships at Crossbeam
Kevin Linehan is a partnerships and go-to-market leader with deep experience building and scaling ecosystem-driven revenue strategies in SaaS. As Director of Alliance Partnerships at Crossbeam, he works with leading technology companies to operationalize partnerships – helping teams move from relationship-driven programs to data-driven, revenue-generating motions. Prior to Crossbeam, Kevin spent time at HubSpot, where he helped grow and evolve the company's partner ecosystem, gaining firsthand experience in how partnerships can accelerate pipeline, influence deals, and drive long-term customer growth. Today, Kevin focuses on how modern partner teams can more effectively collaborate across sales, marketing, and customer success – and how emerging technologies like AI are reshaping the role of partnerships from coordination to revenue orchestration.