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Grab your badge and a coffee. Your badge carries a marker for what you're here to find – technology partnerships, delivery partnerships, go-to-market collaboration, AI and agentic strategy, or culture and people. You pick it at registration, and it does the icebreaking for you all afternoon.
CTO at Netlify
Dana Lawson is the Chief Technology Officer at Netlify, where she leads the Engineering, Product, and Design teams to innovate and deliver transformative digital experiences. With over two decades of leadership at industry-leading companies like GitHub, Heptio, and New Relic, Dana has a proven track record of scaling teams, fostering collaboration, and navigating complex technical landscapes. Throughout her career, she’s worn many hats across the product lifecycle, showcasing her versatility and expertise building impactful technology solutions. Driven by a genuine passion for people, Dana infuses her leadership with a blend of technical expertise and a spirit of fun, creating an inspiring and dynamic work environment.
Executive VP, EMEA at Bloomreach
Tjeerd Brenninkmeijer is currently Executive VP and leads Partnerships across EMEA and APAC at Bloomreach. He co-founded Hippo and scaled it from a three-person startup into a global company before its acquisition by Bloomreach. A frequent industry speaker, Tjeerd serves on the C-Suite Advisory Board of the MACH Alliance and supports the tech ecosystem as a mentor and investor. He holds a Master’s degree in Business Economics from the University of Amsterdam.
Hosted by Jason Cottrell, MACH Alliance President and Founder & CEO, Orium with Malte Ubl, CTO of Vercel and outgoing MACH Alliance Board Member.
Before Malte steps down from the MACH Alliance Board, Jason gets the insider version of Vercel's shift from frontend hosting to agentic infrastructure: how the business model evolved, which bets paid off, what had to change internally, and what he'd do differently.
President at MACH Alliance
Jason Cottrell is the the President of the MACH Alliance and Founder & CEO of Orium, the leading composable and adaptive commerce consultancy in the Americas. He works closely with enterprise clients and strategic partners to prepare businesses for hybrid human–agent experiences. Under his leadership, Orium helps organizations modernize their technology foundations and unlock new levels of speed, scale, and intelligence in how they serve customers across channels.
CTO at Vercel
Malte is the CTO of Vercel. Previously, Malte was a Principal Engineer responsible for Google Search Rendering and Engineering Director for Google Search. He is the creator of AMP and co-architect of Core Web Vitals, a founder of JSConf EU, and is a MACH Alliance Executive Board Member.
MACH Alliance President and Founder & CEO of Orium, Jason Cottrell, reflects on how MACH's vision for an open, composable agent ecosystem became measurable reality in 2026: 100+ members, 250,000+ practitioners, and 42 organizations earning Agent Ready recognition.
President at MACH Alliance
Jason Cottrell is the the President of the MACH Alliance and Founder & CEO of Orium, the leading composable and adaptive commerce consultancy in the Americas. He works closely with enterprise clients and strategic partners to prepare businesses for hybrid human–agent experiences. Under his leadership, Orium helps organizations modernize their technology foundations and unlock new levels of speed, scale, and intelligence in how they serve customers across channels.
Partner Meetings. Pre-book with partners from the attendee list before the event – the slot fits two meetings comfortably. New to the Alliance? We'll help set yours up.
Working Group Roundtables. Sit down with one of the active working groups: Agent Enterprise Architecture, Agent Adoption & Trust, or Certification & Trust. Short update, real discussion, and a clear way to get involved.
Jason Cottrell outlines the Alliance's priorities for the year ahead, followed by the announcement of the newly elected Executive Board member, chosen through this year's member election.
President at MACH Alliance
Jason Cottrell is the the President of the MACH Alliance and Founder & CEO of Orium, the leading composable and adaptive commerce consultancy in the Americas. He works closely with enterprise clients and strategic partners to prepare businesses for hybrid human–agent experiences. Under his leadership, Orium helps organizations modernize their technology foundations and unlock new levels of speed, scale, and intelligence in how they serve customers across channels.