MACH Forward: Where Do AI Agents Actually Drive Growth?

Jul 21 2026 - By Alliance

AI agents are showing up everywhere. But where's the revenue increase everyone is expecting?

Most agent conversations stop at productivity: faster workflows, fewer manual steps, time saved. Useful, but it's not growth. The harder question is where agents actually drive the top line, across marketing, commerce, and customer experience, and why so many deployments never get there.

Adam Bezemek (Founder at Wolf/Bear) and Amanda Cole (CMO at Bloomreach) join Jasmin Guthmann to look at where agents are creating real growth, where they stall at "efficiency," and what separates the two.

We'll discuss:

Where agents actually move revenue, not just cut effort
Marketing, commerce, and experience: which use cases are working
Why so many agent deployments stall at "productivity"
What it takes to connect agent work to a growth metric leadership cares about
What others are seeing across their own businesses right now

Bring your perspective. Where have agents driven growth in your organization, and where have they fallen short?

👉 LinkedIn Live: July 14 | 11 AM EDT | 4 PM BST

👉 Exclusive community roundtable: July 21 | 11 AM EDT | 4 PM BST